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Ralf Specht

MD at Building Corporate Soul

Frankfurt, Germany

FastCompany Press calls him “a visionary business leader” and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding & shared purpose. He introduces a new language of success into the world of business based on his mission to make the leadership behaviors which build soul synonymous with the behaviors which build success.
Ralf was a founding partner of the startup Spark44, a global marketing communications powerhouse. He was the architect of an innovative, industry-first joint-venture with Jaguar Land Rover which grew under his leadership to a global revenue of $100+m and 1,200 employees. Both during his time as COO and CEO, he successfully focused on the interdependence of the creative output with employee engagement and satisfaction.
Previously, he consulted for more than 20 years with global companies and brands such as Deutsche Bank, Credit Suisse, General Motors, Nestlé, Coca-Cola, Puma and PWC with McCann Erickson.
His driving vision is to make soulless companies a thing of the past.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Germany
Speaking Topics: The Business of theFuture Must Have Soul - Leadership and Corporate Culture

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Portfolio Mix

Company Information

Company Type: Individual
Media Experience: 15 years
Last Media Training: 09/18/2019
Last Media Interview: 08/10/2021

Areas of Expertise

Change Management
Management 34.33
Mergers and Acquisitions
Business Strategy 32.74
HR 32.65

Industry Experience

Consumer Products
Federal & Public Sector
Financial Services & Banking
Travel & Transportation

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1 Book
Building Corporate Soul: Powering Culture & Success With the Soul System
Fast Company Press
February 22, 2022
To succeed, the business of the future must have soul.
Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain a human-centric performance culture?
At a time when 10,000 baby boomers retire every day, 79% of employees quit their jobs because they don´t feel appreciated at their workplace, and 69% of millennials see a lack of potential for leadership development in their companies, Building Corporate Soul sets out to transform the performance and value of organizations— and to make soulless companies a thing of the past.
Ralf Specht’s unique framework, The Soul SystemTM, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a culture at the workplace that is both human centric and success driven.
Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2,6 compared with Dow Jones over 5 years.
Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company´s purpose into a real means to an end: superior success and a truly motivated workforce who is proud of their role inside the organization and of its impact on the local community and society overall. You´ll see how companies of all sizes (startups and legacy corporations) have made this happen. You´ll also learn how every leader, no matter the industry, can ignite (or re-ignite) the corporate soul in their firm.

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Tags: Management, HR, Business Strategy



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