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Michael Fauscette

CEO & Chief Analyst at Arion Research LLC

Remote, United States

Michael is an experienced high-tech leader, board member, software industry analyst, podcast host and consultant. He is a thought leader and published author on emerging trends in business software, CRM and customer experience strategies and technology, automation, AI and generative AI, and building a digital first enterprise. As a senior market researcher and leader Michael has deep experience in business software market research, starting new tech businesses and go-to-market models in large and small software companies.

Currently Michael is the Founder, CEO and Chief Analyst at Arion Research, a global cloud advisory firm; and an advisor to G2 and Board Chairman at LocatorX. He Co-Hosts the show In the Hot Seat on PPN and hosts the Disambiguation Podcast. Formerly the chief research officer at G2, he was responsible for helping software and services buyers use the crowdsourced insights, data, and community in the G2 marketplace. Prior to joining G2, Mr. Fauscette led IDC’s worldwide enterprise software application research group for almost ten years. He also held executive roles with seven software vendors including Autodesk, Inc. and PeopleSoft, Inc. and five VC-backed technology startups.

Michael partners with technology vendors and brands providing thought leadership content development, custom research, keynotes, podcasting and consulting. He often works with technology startups and enterprise vendors on business strategy, go to market strategies, customer advocacy strategies, product led growth, subscription business models and operations, product market positioning, competitive intelligence, leadership development, and product roadmaps.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Philadelphia
Speaking Topics: AI strategies, customer experience strategies, digital first strategy, technology trends

Speaking Fee $12,000 (In-Person), $7,500 (Virtual)

Michael Fauscette Points
Academic 0
Author 318
Influencer 208
Speaker 12
Entrepreneur 20
Total 558

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Theatre: Global
Minimum Project Size: N/A
Average Hourly Rate: $200-$300
Number of Employees: 1-10
Company Founded Date: 2021
Media Experience: 19 years
Last Media Training: 03/15/2017
Last Media Interview: 05/10/2022

Areas of Expertise

Agile 30.03
AI 32.94
Blockchain 30.08
Business Strategy 32.25
Change Management
Generative AI 41.96
Cloud 31.82
CRM 40.10
Culture 30.02
Customer Experience 34.87
Customer Loyalty 30.44
Cybersecurity 30.04
Design Thinking
Digital Disruption 31.77
Digital Transformation 30.85
Ecosystems
Emerging Technology 32.64
Entrepreneurship 30.23
ERP 30.18
HR 30.12
Innovation 30.68
IoT 30.08
Leadership 30.23
Marketing 30.49
Mobility 30.58
Personal Branding
Privacy 30.49
Procurement 30.04
Project Management 30.22
RPA 31.33
Sales 39.92
Social 30.12
Startups 32.16
Security 30.15
Analytics 30.08
EdTech 30.60
Design 34.67
Digital Twins 30.91
Future of Work 30.05
FinTech 30.06
HealthTech 30.15
Retail 30.62
Business Continuity 30.19
Big Data 30.12
Risk Management 30.12

Industry Experience

High Tech & Electronics
Professional Services

Publications

8 Analyst Reports
Generative AI Business Use Cases
Arion Research LLC
October 19, 2023
The business use cases for generative AI are very diverse, with new applications of the technology popping up nearly weekly. To better understand the potential of generative AI, it’s useful to break it down into the major use categories, and then work down from there into more detail. The model in this report is an attempt to capture the current use cases as categories. Today, generative AI can be broken into five major categories with several subcategories, and into specific industry use cases in each industry vertical.

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Tags: AI, Digital Transformation, Generative AI

Business Adoption and Use of Artificial Intelligence
Arion Research LLC
August 07, 2023
The use of Artificial Intelligence (AI) in business is no longer a vision of the future, but a present reality that is rapidly transforming the global commercial landscape. As companies of all sizes recognize the immense potential of AI, its integration across sectors is experiencing exponential growth. In the modern business environment, AI is instrumental in driving efficiencies, automating repetitive tasks, aiding decision-making, predicting trends, and enhancing customer experiences.

The report “Business Adoption and Use of Artificial Intelligence” is based on a survey in August 2023 of 402 respondents in North America. It looks broadly across the business use and adoption of AI, as well as the challenges and biggest concerns.

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Tags: AI, Business Strategy, Generative AI

Consumer Communication Preferences for Sales, Marketing and Customer Service
Arion Research LLC
July 19, 2023
When it comes to interacting with your customers’ for sales, marketing and customer service consumers are clear, they want what they want, when and how they choose. That’s not a new concept, but is a map to improved customer experiences. Offering the channel that a prospect or customers trusts and prefers is much more likely to lead to a positive outcome for the interaction.

Earlier this year Sendbird approached us about sponsoring a global study on consumer communication preferences. The survey, conducted in February was built around the prompt: “what communication channels do consumers trust, which do they distrust, which do they prefer for a variety of online activities and what happens when you do, and don’t meet them where they are?” To answer those questions we ask 1200 consumers in all three major geographic regions. The second report from the study is available to download.

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Tags: AI, CRM, Customer Experience

Consumer Channel Preferences for Communicating with Businesses
Arion Research
May 16, 2023
Your customers’ want what they want, when and how they choose. That’s not a revolutionary concept, but needs repeating from time to time. It is easy, apparently, for you to project your desires on your prospect or customer. It doesn’t work now…maybe (with a few exceptions) it never worked. This is particularly true of communication with your prospects and customers.

Earlier this year Sendbird approached us about sponsoring a global study on consumer communication preferences. The survey, conducted in February was built around the prompt: “what communication channels do consumers trust, which do they distrust, which do they prefer for a variety of online activities and what happens when you do, and don’t meet them where they are?” To answer those questions we ask 1200 consumers in all three major geographic regions.

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Tags: CRM, Customer Experience, Sales

Optimizing the Sales Discovery Process
Arion Research
July 13, 2022
Focusing on quotas, fiscal quarters and "closing the deal" leads to a transactional culture, not one of building strong, ongoing relationships with customers. The shotgun approach to prospecting was never particularly effective, but with the level of access control afforded prospects by technology, it is easier than ever to ignore unwelcome and irrelevant sales outreach. Customer expectations have changed. It’s no longer enough for sales reps to reach out with generic offerings and messaging. To gain attention and create interest, sales reps need to create real value in each customer interaction – and the way to do that is to help the customer think about their needs more holistically.

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Tags: AI, Emerging Technology, Sales

Subscriber Experience
Arion Research LLC
June 15, 2022
With the growth of subscription and the wide variety of products and services available in a subscription model, customer expectations of the subscription experience is setting the bar higher for vendors, similar to the general shift of customer expectations that has manifest over the past 15+ years. To better understand these expectations, Arion Research conducted a survey of 394 employed adults in North America that was completed in May 2022.

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Tags: Customer Experience, Digital Transformation, Startups

Accelerating Revenue with Sales Technology
Arion Research
May 06, 2022
Sales acceleration platforms create a digital support structure that combine AI, on-demand content and crowd sourced intelligence to and increase productivity of existing sales reps, ensure new reps onboard quickly, come up to speed and meet performance targets sooner, while reducing the ‘friction’ that is creating the low job satisfaction and turnover.

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Tags: AI, Emerging Technology, Sales

The Sales Productivity Crisis
Arion Research
March 25, 2022
The “new normal” for sales: a dangerous combination of long ramp times, decreasing performance, low job satisfaction and reduced tenure from rapidly rising turnover. Sales teams need a new approach that meets the challenges of the current environment.

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Tags: AI, Business Strategy, Sales

105 Article/Blogs
Transforming Data Analysis: Using AI for Better Business Decisions
Arion Research LLC
February 22, 2024
Traditional business intelligence (BI) tools often struggle with the sheer volume, complexity, and speed at which data is generated today. Enter AI. Artificial intelligence offers a revolutionary approach to data analytics, empowering businesses to uncover hidden patterns, predict future outcomes, and automate key analytical tasks. AI-infused platforms utilize machine learning, natural language processing, and advanced algorithms to deliver insight that's far deeper and more actionable than what traditional BI tools can provide on their own. This transformation is allowing companies to make faster, data-driven decisions that drive improved performance and agility.

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Tags: AI, Analytics, Generative AI

Scaling Up with AI: Strategies for Small and Medium Businesses (SMBs)
Arion Research LLC
February 19, 2024
In today's rapidly evolving business landscape, Artificial Intelligence (AI) is no longer a luxury reserved for large businesses. Small and Medium Businesses (SMBs) are increasingly discovering how AI can act as a powerful equalizer, allowing them to scale their operations with unprecedented speed and gain a competitive edge against larger enterprises. AI-powered solutions streamline essential processes, empower data-driven decision-making, and deliver hyper-personalized customer experiences. With the right strategies, SMBs can harness the transformative power of AI to level the playing field and unlock growth opportunities that were once seemingly out of reach.

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Tags: AI, Business Strategy, Generative AI

Debunking AI Myths: Address common misconceptions and myths about AI and generative AI
Arion Research LLC
February 17, 2024
Business leaders often have misconceptions and myths about AI and generative AI, shaped by media representation, industry hype, and rapid technological advancements. Here are some of the most common ones:

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Tags: AI, Business Strategy, Generative AI

Choosing the "Right" Language Model
Arion Research LLC
February 16, 2024
At their core, language models are statistical tools designed to understand and generate human language. They work by assigning probabilities to sequences of words or characters. To put it simply, they excel at predicting what word or phrase is likely to come next in a given sentence or piece of text.

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Tags: AI, Digital Transformation, Generative AI

AI-Driven Decision Making: Transforming Business Strategies with Data
Arion Research LLC
February 11, 2024
Business decision-making processes are undergoing a transformative change, thanks to the use of Artificial Intelligence (AI) and Data Analytics. These technologies are not just buzzwords but are real, practical tools that are reshaping how businesses operate, innovate, and grow. Here are a few ways that AI and Data Analytics are revolutionizing various aspects of business decision-making.

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Tags: AI, Business Strategy, Generative AI

Enhancing The Internet of Things with Artificial Intelligence
Arion Research LLC
February 02, 2024
Businesses can leverage the combination of AI and IoT to drive innovation, efficiency, and better decision-making across various operations. This marriage is referred to as Artificial Intelligence of Things (AIoT). The integration is poised to transform industries by enabling smarter, more responsive, and more efficient systems. By combining these two, AIoT creates smarter, more automated systems that can analyze data in real-time, make intelligent decisions, and even take actions on their own. This opens up a wide range of use cases for businesses.

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Tags: AI, Generative AI, IoT

AI in Manufacturing: Product Design
Arion Research LLC
January 30, 2024
Artificial Intelligence (AI) has become an integral part of the new product design process for manufacturers. Its role is multifaceted and evolving, offering various benefits that streamline and enhance the design process. In manufacturing product design, different types of Artificial Intelligence (AI) are employed to enhance various aspects of the design process, improve efficiency, and create innovative products. The primary AI types utilized include machine learning, deep learning, natural language processing (NLP), and computer vision, among others.

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Tags: AI, Design, Digital Twins

AI in Manufacturing: Production Planning
Arion Research LLC
January 25, 2024
Production planning in manufacturing is a critical process that involves planning and organizing the manufacturing activities of a company. It is designed to ensure that production processes are carried out efficiently and effectively, with the goal of meeting customer demands and maximizing profitability. Manufacturers can leverage AI to optimize production planning in various ways. Here's a detailed look at the types of AI used, the necessary technology and data, the benefits to the business, and the key metrics to monitor.

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Tags: AI, Digital Transformation, Generative AI

AI Embedding Models
Arion Research LLC
January 24, 2024
Embedding models are a type of machine learning model used primarily in natural language processing (NLP) but also in other domains like computer vision. They work by converting high-dimensional data (like text or images) into lower-dimensional, dense vectors in a continuous vector space. These vectors are known as embeddings. The purpose of embeddings is to capture the relationships and semantic meanings of the data in a way that's easier for machines to process and analyze.

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Tags: AI, Digital Disruption, Generative AI

Using Generative AI for Brainstorming
Arion Research LLC
January 21, 2024
Brainstorming is an essential business activity, but sometimes, sparks of genius can be hard to come by. Generative AI can be a powerful tool to take your business brainstorming sessions to the next level. Here's an overview of how you can use it for brainstorming:

Idea generation: Seed the AI with relevant information about your challenge (target audience, industry trends, existing products) and let it generate a diverse range of potential solutions. This can be text-based (product features, marketing campaigns) or even visual (prototype designs, brand concepts).

Breaking mental blocks: Use the AI to explore unconventional directions by providing unexpected combinations of concepts or generating ideas based on completely different fields. This can push you beyond your usual thought patterns and uncover hidden possibilities.

Facilitating collaboration: Let the AI act as a virtual idea catalyst, bouncing off suggestions from team members and building upon them to create richer, more developed concepts. This can encourage team participation and break down traditional hierarchies in brainstorming sessions.

Testing and evaluation: Use the AI to generate diverse user personas and scenarios to test your ideas. This can provide valuable feedback early on in the development process, helping you identify potential flaws and iterate faster.

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Tags: AI, Business Strategy, Generative AI

Understanding Community-led Growth
Arion Research LLC
January 16, 2024
Product-led growth (PLG) has dominated the discussion around go-to-market (GTM) strategies for several years. PLG is a business strategy where the product itself drives customer acquisition, expansion, conversion, and retention. This approach differs from traditional sales or marketing-led strategies in that the product is at the forefront of the growth efforts, with the aim to create a product that sells itself. A newer strategy though, community-led growth (CLG) is garnering a lot of attention over the past few years. CLG is a business strategy where a company focuses on building and nurturing a community of users, customers, or enthusiasts around its product or service. This approach relies heavily on the community to drive awareness, adoption, and continuous improvement of the product. The strategies aren’t mutually exclusive though, something we’ll look at later in this post, but first some more detail on CLG.

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Tags: Business Strategy, Customer Experience, Sales

Using Artificial Intelligence to Improve Customer Satisfaction
Arion Research LLC
January 12, 2024
Before jumping into the use cases of AI that can impact customer satisfaction, let’s take a quick look at two key strategy areas related to customers. Customer Success (CS) and Customer Experience (CX) are two critical concepts for modern business, both centered around optimizing the customer's interaction with a company, but they differ in their specific focus and execution.

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Tags: AI, Customer Experience, Generative AI

The Democratization of AI: A New Era of Accessibility and Integration
Arion Research LLC
January 06, 2024
Artificial Intelligence (AI) is not new, it has been around for several decades in various forms, and even though its promise and potential was high, until recently its use has been relatively limited to process optimization, decision support, and enhancing customer experience. While those use cases are impactful, the number of users who either used the AI directly or used systems empowered with AI were limited. With the introduction and widespread access to generative AI tools like ChatGPT last year though, a rapidly growing number of people had the opportunity to use AI and realize / observe some of that potential benefit directly.

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Tags: AI, Digital Disruption, Generative AI

Using the LangChain Framework with Generative AI
Arion Research LLC
January 03, 2024
LangChain is a framework designed for working with large language models (LLMs) like OpenAI's GPT-4. It's a set of tools and libraries that facilitate the development of applications built around LLMs. LangChain is designed to enable the chaining of LLMs with other tools and databases. It focuses on integrating various AI components, such as LLMs, databases, and search engines, to create more comprehensive and sophisticated AI systems. The idea is to leverage the strengths of different AI components to enhance the capabilities of language models in understanding and generating text.

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Tags: AI, Emerging Technology, Generative AI

Retrieval-Augmented Generation
Arion Research LLC
December 30, 2023
One of the most effective approaches to grounding large language models (LLMs) using the Data and Knowledge Base Integration method is Retrieval-Augmented Generation (RAG). RAG is an AI framework that retrieves facts from an external knowledge base to ground LLMs on the most accurate, up-to-date information.

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Tags: AI, Emerging Technology, Generative AI

Understand Semantic Search
Arion Research LLC
December 13, 2023
Semantic search refers to the process of searching for information that understands the intent and contextual meaning of the search query, rather than just matching keywords. It involves interpreting the nuances of language, including synonyms, variance in word order, and the relationship between words, to provide more relevant and accurate search results.

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Tags: AI, Customer Experience, Generative AI

Understanding the Vector Database
Arion Research LLC
December 12, 2023
A vector database is a type of database designed to efficiently store, index, and query vector data. Vector data, in this context, refers to arrays of numbers (vectors) that represent complex data types like images, sounds, texts, or any high-dimensional data. This database type is particularly relevant for machine learning and AI, where such data is commonplace.

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Tags: AI, Digital Disruption, Generative AI

Reaching Agreement on the European Union’s AI Act
Arion Research LLC
December 12, 2023
On December 9, 2023, the European Parliament and Council reached a provisional agreement on the European Union's Artificial Intelligence Act (EU AI Act), a comprehensive legal framework for AI. The Act aims to ensure that AI in Europe is safe, respects fundamental rights and democracy, and fosters an environment where businesses can innovate and expand. The legislation establishes obligations for AI systems based on their potential risks and impacts. It represents a significant step in regulating AI technologies.

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Tags: AI, Generative AI, Risk Management

Computer Vision and Large Vision Models
Arion Research LLC
December 08, 2023
Computer vision is an interdisciplinary field that deals with how computers can gain high-level understanding from digital images or videos. It attempts to automate tasks that the human visual system can do. Computer vision integrates aspects of image processing and computer science, and it employs methods from fields such as machine learning, pattern recognition, neural networks, and artificial intelligence.

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Tags: AI, Emerging Technology, Generative AI

Five Trends for Emerging Technologies in 2024
Arion Research LLC
December 06, 2023
There are a number of threads we could pull in emerging technologies, so boiling the list down to five is difficult. Of course this is my own limit, so I suppose there’s some argument to expand the list. I’ll resist that though, and try to focus these few trends on the most consequential in the areas in which I am currently focused; customer experience and CRM, artificial intelligence (AI) and adopting a digital first business strategy. Even with that focus I struggled to keep the list to five, but here’s where I landed:

AI Application Stores
Generative AI as the new platform
Quantum Computing + AI
Synthetic Customers
Large Vision Models (LVMs)

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Tags: Customer Experience, Emerging Technology, Generative AI

Understanding the Limitations and Challenges of Generative AI
Arion Research LLC
December 01, 2023
It may seem unnecessary to provide an introduction to generative AI at this point, but just in case, let’s start there to level set; then dig into the limitations and challenges. Generative AI refers to a class of artificial intelligence that specializes in creating content, whether that be text, images, or even music. This technology operates by learning from massive datasets to generate new, original material that resembles the learned content. The most familiar examples include text-based models like ChatGPT, image generators such as DALL-E, and AI that composes music. While the potential of generative AI is significant, offering innovative solutions across various sectors including marketing, design, and entertainment, it is not without limitations and challenges.

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Tags: AI, Business Strategy, Generative AI

The Role of AI in Personalizing Customer Interactions
Arion Research LLC
November 29, 2023
Personalizing customer interactions at scale is an ongoing goal for businesses, that has proven to be difficult and resource intensive. Artificial Intelligence (AI) has the capability to greatly simplify and improve personalization, offering businesses the ability to understand their customers better, customize recommendations, and ultimately make every customer feel seen and valued. Let’s explore the growing role of AI, including generative AI, in personalizing customer interactions, the techniques and processes involved, the desired outcomes, and the benefits for both the customer and the company.

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Tags: AI, Customer Experience, Generative AI

Customer Experience Trends for 2024
Arion Research LLC
November 22, 2023
Customer experience (CX) is the cumulative perception and feelings a customer develops through their interactions with a company, encompassing every touchpoint from initial contact to post-purchase support. It's an all-encompassing journey that shapes the customer's view of the brand, influenced by the quality of customer service, ease of use, product satisfaction, and emotional connection. As businesses continue to evolve in 2024, understanding and enhancing customer experience has become a crucial element for success. This focus on CX reflects the growing recognition of its critical role in building brand loyalty, fostering positive word-of-mouth, and driving sustainable growth. In this context, exploring the latest trends in customer experience is vital for any business aiming to thrive in today's competitive marketplace.

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Tags: Customer Experience, Customer Loyalty, Generative AI

Generative AI for Finance and Accounting
Arion Research LLC
November 16, 2023
Generative AI has the potential to revolutionize finance organizations by streamlining processes, enabling advanced data analysis, and providing valuable insights for strategic decision-making. The use cases, benefits, and challenges of implementing generative AI in the finance function are diverse. Applying generative AI enabled tools can impact the entire finance organization; automating mundane tasks, adding advanced / predictive analytics, improving and automating financial reporting and significantly enhancing risk management and mitigation.

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Tags: AI, ERP, Generative AI

Synthetic Data
Arion Research LLC
November 13, 2023
Synthetic data is artificially generated information that mimics real-world data. Unlike data collected from actual events or processes, it is created using algorithms and simulation techniques. This type of data can replicate various characteristics of genuine data, making it a valuable asset in situations where real data is scarce, sensitive, or difficult to obtain.

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Tags: AI, Emerging Technology, Generative AI

1 Founder
Arion Research LLC
Arion Research LLC
June 01, 2021
Digital insights, business innovation and technology research

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Tags: Cloud, Customer Experience, CRM, Sales

1 Infographic
Business Adoption and Use of Artificial Intelligence
Arion Research LLC
August 05, 2023
Arion Research conducted a survey of 402 people in North America on AI adoption in August 2023. This infographic presents some of the preliminary finding and a small sample of some of the high level data from that survey.

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Tags: AI, Generative AI, Innovation

17 Media Interviews
Business Adoption and Use of AI
BrightVision
October 04, 2023
In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fauscette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.

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Tags: AI, Generative AI, Marketing

BIG CX News – The Latest on Microsoft Sales Copilot, Salesforce AI Cloud, and Zoom In WFM
CX Today
August 11, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world.
He’s joined by five prominent CX analysts to dissect the latest stories from the space – including news from Microsoft, Salesforce, and Zoom.

In this edition, our CX experts include:

Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
Shelly Kramer, Principal Analyst at V3B
Martin Schneider, Head of Research at Annuitas Research

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Tags: CRM, Customer Experience, Generative AI

BIG CX News – The Latest on Verint’s CCaaS Move & the Genesys Experience Index
CX Today
July 11, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world. He’s joined by three prominent CX analysts to dissect the latest stories from the space – including news from Verint and Genesys.

In this edition, our CX experts include:
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research

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Tags: AI, CRM, Customer Experience

The Latest on Zoom’s AI Assistant, Twilio’s Losses, & a Possible RingCentral-8×8 Merger
CX Today
June 02, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world.

He’s joined by four prominent CX analysts to dissect the latest stories from the space – including news from Zoom, Twilio, Lifesize, RingCentral, and 8×8.

In this edition, our CX experts include:

Dave Michaels, Lead Analyst at TalkingPointz.com
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research

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Tags: Customer Experience

Just like Coffee - Digital Transformation is not ONE and done
Digital Evolution Forum
March 14, 2022
Companies are now focussing on the digital experience they provide to their customers and their staff. When digitally transforming it is important to understand it is not a one and done. In order to become a fully digitised business, you must look at all of your operations in a new light. CEO & Chief Analyst, Arion Research, Michael Fauscette explains digital transformation is all about the people, not the technology and how to shift towards a digital-first mindset.

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Tags: Business Strategy, Digital Disruption, Digital Transformation

Ep. 24 - Business Innovation And Technology Research with Michael Fauscette
YouTube
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.

Michael's story of success found him in many different fields trying many things out before he found his way to tech. His background in music lent a different way of learning but his natural curiosity is what drove him forward.

After a decade of experience in engineering and software while in the Navy, Michael adapted post-Navy to a life in tech. He shares that you define your success and passion is the only reason you should be doing it.

He shares his thoughts on money as a tool and power as best wielded by servant leaders. Finally, Michael shares his current initiatives like an upcoming book and his role in Arion Research.

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Tags: Cloud, Innovation, Leadership

Curiosity Doesn't Kill the Cat with Michael Fauscette
Success Fundamentals
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.

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Tags: Digital Disruption, Startups, Entrepreneurship

CRM Playaz Weekly with Mike Fauscette
YouTube
April 08, 2021
Advisor, Board Chair, Influence, Analyst, Thought Leader, Jazz Aficionado and Expert Photographer Mike Fauscette joins us to shoot the stuff about whatever comes to our mind....

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Tags: CRM, Leadership

CRMKonvo #25 Michael Fauscette on CX Trends Analysts and photography
YouTube
December 02, 2020
We will discuss 2021 trends, views on the best and worst buzzwords on the market, the role of CDPs and an actually usable AI.

Michael is a renowned analyst and author, with more than 20 years of experience in and around the CRM industry. He is the Chief Research Officer at G2, an analyst firm that bases its analyses on customer feedback. Our discussion topics will include the role of analysts — whether they are serving their purpose well and what could be improved, the meaning of CX, trends and, of course, the worst industry buzzwords of the year.

And some photography.

As usual - it is a conversation and might lead different directions.

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Tags: Customer Experience, Innovation, CRM

How to get the right technology to power mobile marketing success
MarketingSherpa
January 15, 2019
To truly leverage mobile marketing, it takes three crucial elements — the right plan, the right technology to power that plan, and great creative ideas to make use of that technology for the customer’s benefit.

We sat down with Michael Fauscette, Chief Research Officer, G2 Crowd, to give you ideas for your brand’s mobile marketing strategy — discussing everything from AR and beacons to single view of the customer to data-driven marketing to vendor selection.

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Tags: Customer Experience, Marketing, Mobility

Why AI-faked videos are a danger to national and business security
TechRepublic
May 18, 2018
If you thought fake news was bad just wait until hackers get their hands on AI-powered face swapping tech, says G2 Crowd CRO Michael Fauscette.

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Tags: AI, Digital Disruption, Emerging Technology

DisrupTV Episode 0023
DisrupTV
July 08, 2016
A discussion with the DisrupTV team about reviews sites, buyer behavior and analyst firms.

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Tags: Digital Disruption, Sales, Startups

Competitive Advantage: It’s Not Just About the Technology, It’s About the Frame of Reference
CxOTalk
October 09, 2015
Creating the right environment to connect with customers, employees and partners is not just about doing the same thing we have always done. If we do more of the same thing we don’t have the right frame of reference. The Business Modernization framework is a way to look at all aspects of the business and identify what the new way to operate should be, identify the technology that can enable that, then identify the culture shifts and the change that needs to happen to enable the business to be effective in today's environment.

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Tags: Business Strategy, Digital Disruption, Digital Transformation

Customer Edge TV: The Modern Customer Journey Map CRM
Customer Edge TV
October 03, 2014
Mike Fauscette, Group VP of Software Business Solutions at IDC discusses modernizing customer journey mapping and building customer experience models. He takes us through the stages of buying: Need, Brand Awareness, Education, Evaluation, Decision, Purchase, Advocate. They also touch upon how mobile changes this model.

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Tags: CRM, Customer Experience, Digital Disruption

Characteristics of High Growth Successful SaaS Companies
Montclair Group
January 10, 2014
A discussion on the SaaS and subscription model, and what it takes to be a successful SaaS startup.

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Tags: Cloud, Emerging Technology, Startups

#14: CXOTalk with Michael Fauscette
YouTube
June 14, 2013
CXO-Talk brings you live conversations on leadership, innovation, and transformation with people shaping the future. Your hosts are Michael Krigsman and Vala Afshar.

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Tags: Innovation, Leadership

Community for a Complete Customer Experience Strategy: IDC's Michael Fauscette
YouTube
January 09, 2013
Your customers have adapted to the social age—they're tech savvy with lots of options and short attention spans. Your business must adapt along with them if you want to capture their attention and earn their loyalty. Michael Fauscette, Group VP of IDC's Software Business Solutions, discusses about the best way for companies to engage, interact, and provide a positive experience at every point in the customer lifecycle.

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Tags: Customer Experience, Leadership

44 Podcasts
The Role of Automation in Your AI Strategy
Arion Research LLC
February 16, 2024
️ Welcome to this episode of the Disambiguation Podcast, "The Role of Automation in Your AI Strategy”.

Our special guest, Mo Barachi, Co-founder and CEO of WRK.

In this episode, we discuss:
- The key considerations when integrating automation into an AI business strategy and where organizations frequently stumble in this process.
- The ways AI enhances or changes the capabilities of business process automation.
- How businesses can identify processes that are ripe for automation, especially those well-suited for AI implementations.
- How businesses can measure the success and ROI of automation and AI-driven projects.
- The cybersecurity challenges that can become amplified when combining AI and automation, and what mitigations should businesses consider.

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Tags: AI, Generative AI, RPA

Business Benefits and Challenges of Implementing AI Enabled CRM
Arion Research LLC
February 09, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Business Benefits and Challenges of Implementing AI Enabled CRM”.

Our special guest, Prashanth Krishnaswami (PVK), Head of Market Strategy, CX Group, Zoho Corp.

In this episode, we discuss:

-How AI integration in CRM systems has transformed the way businesses interact with their customers.
-The most significant benefits that companies have observed by implementing AI in their CRM strategies.
-Examples of AI tools or features that have proven particularly effective in enhancing customer engagement and satisfaction.
-How AI in CRM personalizes customer interactions, and what impact this personalization has on customer loyalty and retention.
- The common challenges businesses face when integrating AI into their CRM systems, and how can they overcome these obstacles.

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Tags: AI, Customer Experience, Generative AI

Accelerating Sales with AI
Arion Research LLC
February 02, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Accelerating Sales with AI”..

Our special guests, Ryan Staley, Founder and CEO of Whale Boss, creator of the Whale Selling System and host of the Scale Up Show, shares his expert insights on how to supercharge your sales team with AI.

In this episode, we discuss:

-Why enterprise selling is getting harder.
-How AI technology is currently being integrated into sales strategies and what fundamental changes it's bringing to the sales process.
-The biggest challenges companies face when implementing AI in their sales processes, and how can they overcome these obstacles.
-How AI will redefine the role of sales professionals in the future, and what skills they should be focusing on to stay relevant.

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Tags: AI, Generative AI, Sales

Grounding Generative AI
Arion Research LLC
January 26, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Grounding Generative AI".

Our special guests, Ryan Schellack, Director, Data and AI Product Marketing and Rohit Kapoor, VP of Product for search and AI platforms, Salesforce, share their expert insights on methods to ensure generative AI models remain contextually relevant and factually accurate.

In this episode, we discuss:

-What is “grounding” and what is the impact of effective grounding on the outputs of generative AI models?
-What are vector databases and how do they enhance the capabilities of AI applications, particularly in handling large-scale, complex data?
-How is Retrieval-Augmented Generation (RAG) transforming the landscape of AI-driven content creation and data processing?
-What is semantic search and how is it related to grounding?

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Tags: AI, Emerging Technology, Generative AI

Improving the Employee Experience with AI
Arion Research LLC
January 19, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Improving the Employee Experience with AI" where we delve into the power of AI in increasing productivity and employee satisfaction.

Our special guest, Mark Bennett, Owner at Achieved Results LLC, shares his expert insights on leveraging AI to improve your employee experience.

In this episode, we discuss:

-How AI is changing how businesses build a positive employee experience.
-How the use of AI to increase employee productivity and deliver enhanced experiences is the most effective strategy.
-The role AI plays in building a skills based organization.
-The role collaboration plays in the modern digital workplace.

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Tags: AI, Generative AI, HR

Beyond Generative AI, From Productivity to Profit Optimization
Arion Research LLC
January 12, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Beyond Generative AI, From Productivity to Profit Optimization" where we delve into the power of AI in increasing revenue and optimizing pricing and profits.

Our special guest, Dr Michael Wu, Chief AI Strategist at PROS, shares his expert insights on leveraging AI to increase revenue and optimize profit to improve business outcomes.

In this episode, we discuss:

How Analytic AI is changing how businesses manage pricing.
How a systematic approach to the use of AI in the revenue process is the most effective strategy.
Real-world examples of AI-driven success stories.
The future of profit optimization in the era of AI technology.

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Tags: AI, Business Strategy, Generative AI

Embedding AI Across Your Business
Arion Research LLC
January 05, 2024
Welcome to this episode of the Disambiguation Podcast, "Embedding AI Across Your Business" where we delve into the power of AI when integrated in your business applications. Our special guest, Ramprakash Ramamoorthy, Director of AI research at Zoho, shares his expert insights on leveraging generative AI as a part of your business application suite to improve business outcomes.

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Tags: AI, Digital Transformation, Generative AI

2023 Year End Special
Import from youtube.com
December 22, 2023

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Elevating the Customer Experience with Generative AI
Import from youtube.com
December 15, 2023

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Disambiguation: Elevating the Customer Experience with Generative AI
Arion Research LLC
December 15, 2023
Welcome to this episode of the Disambiguation Podcast, "Elevating the Customer Experience with Generative AI" where we delve into the transformative power of AI in the areas of marketing, sales, and customer service. Our special guest, Lily Chiu-Watson, Director of Product Marketing Experience Intelligence at Adobe Digital Experience BU, shares her expert insights on leveraging generative AI to revolutionize customer interactions and business strategies.

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Tags: AI, Customer Experience, Generative AI

Generative AI in Retail
Import from youtube.com
December 08, 2023

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Tags: Retail

Disambiguation: Generative AI for Retail
Arion Research LLC
December 08, 2023
The use of generative AI is rapidly growing across an assortment of business functions, and generally is seen as a tool to boost the productivity of your teams. Productivity isn't the only benefit though, and companies are starting to look for generative AI platforms that can provide competitive advantage by addressing specific industry vertical use cases. I'm joined by Ali Hanyaloglu, VP of Product Marketing at Amplience to discuss the many use cases for generative AI in the retail industry.

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Tags: AI, Generative AI, Retail

Generative AI for Higher Education and the Future of Work
Import from youtube.com
December 01, 2023

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Disambiguation: Generative AI for Higher Education and the Future of Work
Arion Research LLC
December 01, 2023
The release of ChatGPT and other generative AI tools over the past year has caused many diverse reactions from higher educational institutions and educators. Many see opportunity and the need to make sure students are knowledgable about the technology, while others have pushed back, opposed and restricted the use of generative AI. Join us as we discuss the use of generative AI in higher education and its impact on the future of work with Keeley Meetze, CEO of the Keeley Company LLC.

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Tags: AI, EdTech, Generative AI

Generative AI for Life Sciences
Arion Research LLC
November 17, 2023
Generative AI use is rapidly growing across many business functions, and generally is seen as a tool to boost the productivity of your teams. Productivity isn't the only benefit though, and companies are starting to look for generative AI platforms that can provide competitive advantage by addressing specific industry vertical use cases. I'm joined by Michelle Wu, CEO and co-founder of NyquistAI to explore the industry vertical use cases in life sciences. This episode is the first in an ongoing series to look at industry vertical use cases across a variety of industries.

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Tags: AI, Generative AI, HealthTech

Disambiguation: AI and the Customer Journey
Arion Research LLC
November 10, 2023
AI and Generative AI have huge potential to help businesses improve the entire customer lifecycle. I'm joined by AI, CRM and process automation expert Jeff Nicholson for a wide ranging discussion on AI and generative AI in sales, marketing and customer service and how the application of these technologies can enhance the customer journey.

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Tags: AI, Customer Experience, Generative AI

Disambiguation Podcast Automation and AI for Data Management
Arion Research LLC
November 03, 2023
When it comes to AI it starts with the data. On this week's episode of Disambiguation we take a look at automation and AI for data management with Gaurav Pathak, Vice President of Product Management for AI Initiatives and Metadata at Informatica. Our discussion includes Informatica's offerings Claire and ClaireGPT, the role of automation and AI in democratizing data for end users, and virtual data assistants for data teams and business users.

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Tags: AI, Big Data, Generative AI

Disambiguation Bonus Edition The US Issues an AI Executive Order
Arion Research LLC
October 31, 2023
AI regulation is a hot topic and with the Biden Administration's AI Executive Order "Safe, Secure and Trustworthy AI" the US is joining the European Union and other governments in setting out a regulatory framework. In this bonus edition of Disambiguation I take a look at the provisions in the order and the areas of AI that it will impact.

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Tags: AI, Emerging Technology, Generative AI

Disambiguation Podcast AI Governance, Compliance and Regulation
Arion Research LLC
October 27, 2023
In this week's Disambiguation Podcast we discuss AI governance, compliance and regulation with Jacob Beswick, Director of AI Governance Solutions at Dataiku. Compliance and governance is a critical topic for any company using or planning to use generative AI solutions, and is particularly important for businesses in highly regulated industries. In addition regulatory bodies around the world are taking a look at potential regulations related to generative AI use in business so getting ahead of these with intentionality in building compliance strategies is prudent for business leaders.

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Tags: AI, Digital Transformation, Generative AI

Disambiguation Podcast Deltek Projectcon 2023 Special
Import from youtube.com
October 20, 2023

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Disambiguation Podcast Deltek ProjectCon Special
Arion Research LLC
October 20, 2023
This week's Disambiguation Podcast episode is another special edition, this time from Orlando, FL at Deltek ProjectCon 2023. I'm joined by Warren Linscott, Chief Product Officer at Deltek to talk about AI and generative AI for project based businesses. We talk through a number of use cases in managing and operating a project based business ranging from virtual assistants to automation in the context of Deltek's new AI enabled product offerings.

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Tags: AI, ERP, Generative AI

Disambiguation Podcast Generative AI and Collaborative Content Creation
Arion Research LLC
October 13, 2023
In this week's episode we take a look at applying generative AI to create content in a team environment. I'm joined by Shawn Olds, co-CEO and co-founder of Boodle.ai. We discuss a wide range of topics around making generative AI more available and useful for business teams through applications that are built to empower teamwork, and are much easier to learn and use.

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Tags: AI, Digital Disruption, Generative AI

Disambiguation Podcast: SugarCRM Connected 2023 and Analyst Summit
Arion Research LLC
October 06, 2023
This week we're in London, UK for SugarCRM's Connected 2023 customer event and analyst summit. SugarCRM has incorporated several new features and innovations into its CRM platform related to generative AI. In this episode we talk to SugarCRM SVP of Global Product Marketing Volker Hildebrand and Chief Product Officer Zac Sprackett about their approach to AI and the new capabilities that are currently in private beta. We also look at the underlying real time customer data platform and how that supports the many AI use cases in the product suite.

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Tags: AI, CRM, Generative AI

Disambiguation Podcast AI and the Customer Experience
Arion Research LLC
September 29, 2023
In this episode we talk to Vanessa Thompson, VP of Product Marketing at Twilio about the impact of generative AI on customer experience. Customer experience is being transformed by the emergence of creative new applications for generative AI. Join us as we explore how leading companies are leveraging the power of next-gen AI to reimagine customer engagement. From intuitive chatbots to hyper-personalized recommendations - generative AI has the potential to automate, enhance and transform CX. We’ll discuss real-world examples of companies using these cutting-edge technologies to drive loyalty, boost satisfaction, and create delightful customer experiences.

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Tags: AI, Customer Experience, Generative AI

In The Hot Seat Ep. 25: Is AI Coming For Your Job? A look at Life Sciences
Playaz Production Network
September 28, 2023
Our AI series is going industry specific. We’ve talked about roles, now let’s talk industry specific roles. We are taking a look at how AI is redefining careers, fostering new skills and creating opportunities in the life sciences space. Or is it? Join hosts Michael Fauscette and Jody Spencer as they put NyquistAI Co-Founder and CEO, Michelle Wu, in the hot seat to understand the nuances of the evolving career landscapes in life sciences and biotech.

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Tags: AI, Future of Work, Generative AI

1 Speaking Engagement
Regaining Trust Through Connected Selling
Customer Gauge
March 12, 2019
In 2019, it’s time to ask the pertinent questions: Where are your customers going? What are they doing? And, most importantly, how will you meet them where they are? Using data from over 2 million B2B buyers per month, G2 Crowd’s Chief Research Officer, Michael Fauscette, discusses what clients are saying it takes for them to make a buying decision in today’s market.

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Tags: Customer Experience, Customer Loyalty, Sales

3 Webinars
How to communicate with mobile consumers to increase sales and loyal customers
Techcrunch
July 26, 2023
This time a survey of global consumers about channel preferences for communicating with businesses.
Highlights
1. The channels consumers prefer to communicate with businesses vary depending on the type of activity, level of trust and perceived personal risk
2. Email and phone top the list for trust, while SMS and social media are the least trusted channels for communicating with businesses
3. Businesses that over communicate through any channel will face negative consequences
4. Consumers prefer to communicate in real-time with businesses when seeking support
5. Retention, attention and advocacy are high value outcomes directly related to full spectrum communication strategy

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Tags: CRM, Customer Experience, Sales

Communication Channel Preferences for Mobile Consumers
Sendbird
May 10, 2023
Arion Research surveyed 1200 global consumers who use mobile apps about their communication channel preferences for interacting with businesses. The survey asked consumers 18 years and older from 14 countries around the world which channels they use, prefer, trust and pay attention to when interacting with businesses. The survey reveals that not all channels are equal for consumer trust and attention when it comes to different types of business communication.
*Why mobile apps matter as a channel to connect with customers
* Consumer preferences for push notifications from mobile apps
* How consumer experiences with SMS have changed in the past 12 months
* Consequences for poor business communication practices

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Tags: CRM, Customer Experience, Digital Transformation

Gamification in the Workplace Webinar with Michael Fauscette
YouTube
September 16, 2013
This is an exclusive Webinar with IDC's VP of Software Business Solutions, Michael Fauscette.

In this webinar, Michael discusses how business gamification creates a more successful and engaging community experience for customers, employees and partners.

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Tags: Leadership, Business Strategy

Thinkers360 Credentials

18 Badges

Radar

1 Prediction
2024 Predictions for Generative AI

Date : October 12, 2023

Over the next year generative AI continues to evolve rapidly, reinforcing and compounding the role it played in 2023 in democratizing and consumerizing AI. Generative AI providers will make several improvements including increasing conversational fluency, improving response accuracy and providing better tools for improving prompts. Application providers will continue to embed generative AI across the full range of enterprise applications, democratize the use by moving prompt engineering away from the user and into the middle layer which will simplify user interaction with the tools, and offering more applications tailored for individual industries. Companies will continue the focus on immediate outcomes for generative AI projects (productivity gains), moving from proof of concept and pilot projects to full production and increase investments in generative AI enabled applications, particularly for industry vertical use cases. The early adopter companies will start shifting from immediate outcomes (productivity) to strategies that systematize end-to-end solutions.

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Blog

Opportunities

1 Blog
Develop thought leadership content - blog, article or eBook

Location: virtual    Date Available: July 18th, 2022     Fees: To be negotiated based on content t

Submission Date: July 18th, 2022     Service Type: Service Offered

Develop thought leadership content in the form of a blog post, an article or an eBook. Subjects include customer experience, subscriber experience, digital first, digital transformation, CRM, project based ERP, sales tech, subscription management, customer advocacy, etc. (See profile for areas of expertise).

Respond to this opportunity

1 Board Member
Board Director / Advisory Board Member

Location: virtual     Date Available: July 18th, 2022     Fees: fee, equity or a blend of both tbd

Submission Date: July 18th, 2022     Service Type: Service Offered

Senior leader with executive level experience in business software, services management, starting new businesses and business models in large and small software companies, and business turn-a-round. Direct experience leading all facets of technology companies including strategy, market intelligence, data analysis and visualization, consulting, research, product marketing, and services.
Experience:
-31+ years in high tech
-26+ years of executive leadership
-Executive at 5 venture backed technology startups including unicorn G2
-International Management Experience
-17 years advising tech companies on strategy, go to market, competitors, product market fit, PLG
-16+ years leading market analysts, delivering strategy consulting and market intelligence
-Deep vertical industry expertise in high technology and services industries
-Board director, board chairman, advisor

Respond to this opportunity

1 Business
B2B Reviews and Customer Advocacy Programs

Location: virtual or client location    Date Available: July 18th, 2022     Fees: starting at $12,000 and up dependin

Submission Date: July 18th, 2022     Service Type: Service Offered

Build a customer advocacy and review strategy and program. (Former chief research officer at premier unicorn B2B review site G2).

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1 Service
Competitive Market Analysis

Location: virtual    Date Available: July 18th, 2022     Fees: $12,000 for client and up to 4 comp

Submission Date: July 18th, 2022     Service Type: Service Offered

Develop a market analysis report and presentation for technology company product. Study includes a SWOT analysis of client and up to 4 competitors (additional competitors can be added for an additional fee) and an executive briefing (virtual)

Respond to this opportunity

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