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Michael Fauscette
CEO & Chief Analyst at Arion Research LLC
Remote, United States
Michael is an experienced high-tech leader, board member, software industry analyst, podcast host and consultant. He is a thought leader and published author on emerging trends in business software, CRM and customer experience strategies and technology, automation, AI and generative AI, and building a digital first enterprise. As a senior market researcher and leader Michael has deep experience in business software market research, starting new tech businesses and go-to-market models in large and small software companies.
Currently Michael is the Founder, CEO and Chief Analyst at Arion Research, a global cloud advisory firm; and an advisor to G2, Board Chairman at LocatorX, board member and fractional chief strategy officer at Spotlogic. He Co-Hosts the show In the Hot Seat on PPN and hosts the Disambiguation Podcast. Formerly the chief research officer at G2, he was responsible for helping software and services buyers use the crowdsourced insights, data, and community in the G2 marketplace. Prior to joining G2, Mr. Fauscette led IDC’s worldwide enterprise software application research group for almost ten years. He also held executive roles with seven software vendors including Autodesk, Inc. and PeopleSoft, Inc. and five VC-backed technology startups.
Michael partners with technology vendors and brands providing thought leadership content development, custom research, keynotes, podcasting and consulting. He often works with technology startups and enterprise vendors on business strategy, go to market strategies, customer advocacy strategies, product led growth, subscription business models and operations, product market positioning, competitive intelligence, leadership development, and product roadmaps.
Available For: Advising, Authoring, Consulting, Influencing, Speaking Travels From: Philadelphia Speaking Topics: AI strategies, customer experience strategies, digital first strategy, technology trends
Research Brief: Adobe AI Strategy
Arion Research LLC
July 25, 2024
Adobe has a long history of integrating AI into its products, primarily through its AI and machine learning framework called Adobe Sensei. Launched in 2016, Adobe Sensei aims to streamline creative processes, enhance marketing strategies, and improve document workflows by leveraging AI and machine learning. Adobe has continuously invested in AI research and development, partnering with academic institutions and integrating advanced AI capabilities into its products. This RB provides a detailed look at their current AI offerings and future strategy.
Decision Intelligence
Arion Research LLC
July 16, 2024
The Decision Intelligence Report presents a compelling case for the importance of decision intelligence (DI) in today's data-driven business landscape. By leveraging AI and advanced analytics, DI offers businesses the opportunity to make faster, more accurate decisions, ultimately driving better outcomes. As we continue to navigate an increasingly complex business environment, the adoption of DI is set to become a crucial factor in organizational success. DI delivers many business benefits. By integrating DI into their operations, businesses can expect improved efficiency, reduced risk, and increased agility. DI also allows organizations to leverage their data assets more effectively, ultimately leading to better decision-making and competitive advantage.
Pricing Impacts in the AI Age: Zuora + Togai
Arion Research LLC
June 21, 2024
In the age of AI, providers of AI technology are reexamining pricing strategies and moving more towards usage / consumption based models. Subscription management technology provider Zuora recently added some new and significant capabilities to its product portfolio through the acquisition of Togai.
Salesforce AI Strategy
Arion Research LLC
June 21, 2024
Salesforce has a long history of AI research and development, with key milestones including launching Einstein in 2016, creating the Office of Ethical & Humane Use in 2018, introducing CodeGen in 2022, and launching Einstein GPT and Copilot in 2023-2024.
Research Brief: Tableau Conference 2024
Arion Research LLC
May 08, 2024
The 2024 Tableau Conference, held recently from April 29th to May 1st in San Diego, California, aimed to be the premier data visualization event of the year. It promised a mix of learning and fun for data enthusiasts, with opportunities to develop skills, hear real-world success stories, and network with the "DataFam" community. A key focus was on showcasing the latest Tableau product innovations, including features that leverage generative AI and improve data governance.
Research Brief: AI Strategy Framework
Arion Research LLC
April 30, 2024
Building a comprehensive enterprise AI strategy is crucial for businesses looking to harness the benefits of artificial intelligence effectively. This RB is a high-level step-by-step approach to developing such a strategy.
Generative AI Business Use Cases
Arion Research LLC
October 19, 2023
The business use cases for generative AI are very diverse, with new applications of the technology popping up nearly weekly. To better understand the potential of generative AI, it’s useful to break it down into the major use categories, and then work down from there into more detail. The model in this report is an attempt to capture the current use cases as categories. Today, generative AI can be broken into five major categories with several subcategories, and into specific industry use cases in each industry vertical.
Business Adoption and Use of Artificial Intelligence
Arion Research LLC
August 07, 2023
The use of Artificial Intelligence (AI) in business is no longer a vision of the future, but a present reality that is rapidly transforming the global commercial landscape. As companies of all sizes recognize the immense potential of AI, its integration across sectors is experiencing exponential growth. In the modern business environment, AI is instrumental in driving efficiencies, automating repetitive tasks, aiding decision-making, predicting trends, and enhancing customer experiences.
The report “Business Adoption and Use of Artificial Intelligence” is based on a survey in August 2023 of 402 respondents in North America. It looks broadly across the business use and adoption of AI, as well as the challenges and biggest concerns.
Consumer Communication Preferences for Sales, Marketing and Customer Service
Arion Research LLC
July 19, 2023
When it comes to interacting with your customers’ for sales, marketing and customer service consumers are clear, they want what they want, when and how they choose. That’s not a new concept, but is a map to improved customer experiences. Offering the channel that a prospect or customers trusts and prefers is much more likely to lead to a positive outcome for the interaction.
Earlier this year Sendbird approached us about sponsoring a global study on consumer communication preferences. The survey, conducted in February was built around the prompt: “what communication channels do consumers trust, which do they distrust, which do they prefer for a variety of online activities and what happens when you do, and don’t meet them where they are?” To answer those questions we ask 1200 consumers in all three major geographic regions. The second report from the study is available to download.
Consumer Channel Preferences for Communicating with Businesses
Arion Research
May 16, 2023
Your customers’ want what they want, when and how they choose. That’s not a revolutionary concept, but needs repeating from time to time. It is easy, apparently, for you to project your desires on your prospect or customer. It doesn’t work now…maybe (with a few exceptions) it never worked. This is particularly true of communication with your prospects and customers.
Earlier this year Sendbird approached us about sponsoring a global study on consumer communication preferences. The survey, conducted in February was built around the prompt: “what communication channels do consumers trust, which do they distrust, which do they prefer for a variety of online activities and what happens when you do, and don’t meet them where they are?” To answer those questions we ask 1200 consumers in all three major geographic regions.
Optimizing the Sales Discovery Process
Arion Research
July 13, 2022
Focusing on quotas, fiscal quarters and "closing the deal" leads to a transactional culture, not one of building strong, ongoing relationships with customers. The shotgun approach to prospecting was never particularly effective, but with the level of access control afforded prospects by technology, it is easier than ever to ignore unwelcome and irrelevant sales outreach. Customer expectations have changed. It’s no longer enough for sales reps to reach out with generic offerings and messaging. To gain attention and create interest, sales reps need to create real value in each customer interaction – and the way to do that is to help the customer think about their needs more holistically.
Subscriber Experience
Arion Research LLC
June 15, 2022
With the growth of subscription and the wide variety of products and services available in a subscription model, customer expectations of the subscription experience is setting the bar higher for vendors, similar to the general shift of customer expectations that has manifest over the past 15+ years. To better understand these expectations, Arion Research conducted a survey of 394 employed adults in North America that was completed in May 2022.
Tags: Customer Experience, Digital Transformation, Startups
Accelerating Revenue with Sales Technology
Arion Research
May 06, 2022
Sales acceleration platforms create a digital support structure that combine AI, on-demand content and crowd sourced intelligence to and increase productivity of existing sales reps, ensure new reps onboard quickly, come up to speed and meet performance targets sooner, while reducing the ‘friction’ that is creating the low job satisfaction and turnover.
The Sales Productivity Crisis
Arion Research
March 25, 2022
The “new normal” for sales: a dangerous combination of long ramp times, decreasing performance, low job satisfaction and reduced tenure from rapidly rising turnover. Sales teams need a new approach that meets the challenges of the current environment.
Business Use Cases for Autonomous AI Agents
Arion Research LLC
July 26, 2024
The diverse range of applications for autonomous AI agents demonstrates their transformative potential across multiple industries. From healthcare and transportation to manufacturing and finance, these intelligent systems are revolutionizing how we approach complex tasks and decision-making processes. By leveraging advanced features such as real-time data processing, machine learning, and adaptive decision-making algorithms, autonomous AI agents are enhancing efficiency, accuracy, and responsiveness in ways that were previously unattainable. Their ability to operate independently with minimal human intervention opens up new possibilities for innovation and problem-solving in both critical and everyday scenarios.
Understanding Business Decision Data
Arion Research LLC
July 23, 2024
Companies deal with a wide variety of data sources to support business decision-making. The wide range of data categories include existing company data, internal systems data, web-based real-time data, research and third-party data, and human-sourced data. There are many challenges in managing disconnected data silos and it is important for companies to ensure high data quality. Technological solutions like data lakes and data federation can improve data accessibility and integration. Companies must incorporate real-time web-based data and third-party research into business analytics as well. Special attention needs to be given to human-sourced data, and its unique value, as well as the challenges in capturing and integrating it effectively. Diverse data sources are critical in informing business strategies, enhancing customer experiences, and driving competitive advantage in today's data-centric business landscape.
Autonomous AI Agents
Arion Research LLC
July 17, 2024
Autonomous AI agents are systems designed to operate independently with minimal human intervention, making decisions and taking actions based on their programming and real-time data. These agents are equipped with capabilities such as machine learning, decision-making algorithms, and often sensory technologies like vision or speech recognition. Autonomous AI agents can perform tasks without human intervention; learning from data, making decisions, and taking actions based on their learning. Autonomous AI agents can be used in various business applications such as customer service, sales, marketing, supply chain management, and more.
Data Governance to Support AI Initiatives
Arion Research LLC
July 16, 2024
Artificial Intelligence (AI) has become an integral part of many businesses, transforming the way they operate and compete. However, for AI solutions to be effective and deliver the desired results, they require high-quality, accurate, and consistent data. A strong, comprehensive data governance program is essential for ensuring the quality and integrity of the data used to train and operate AI systems. A robust data governance program helps businesses manage their data effectively, ensuring it is secure, compliant, and aligned with the organization's goals. A strong data governance program not only improves the performance of AI solutions but also helps businesses gain insights from their data, make informed decisions, and stay competitive in the market.
Leveraging Generative AI and Enterprise Collaboration Solutions to Transform Business Applications
Arion Research LLC
July 13, 2024
The way we work with each other and with enterprise systems is evolving, as more businesses turn to generative artificial intelligence (AI) and enterprise collaboration solutions. These new tools transform the way we interact and use business applications, effectively becoming a new user interface (UI) and experience (UX). Integrating generative AI with enterprise collaboration solutions like Slack can lead to a more integrated, productive, and efficient UX, as well as improved knowledge sharing and decision-making. There are ethical and privacy concerns that must be considered when implementing generative AI of course, and the importance of ongoing training and maintenance to ensure the accuracy and fairness of the AI's outputs is an integral part of using the tools effectively. By leveraging these powerful tools, businesses can stay competitive and achieve their goals in a rapidly changing world.
What You Need to Know about Small and Narrow Language Models
Arion Research LLC
July 11, 2024
Language models (LMs) are artificial intelligence (AI) systems designed to understand, generate, and manipulate human language. These models come in various sizes, each offering distinct advantages. Small models are computationally efficient, making them ideal for quick tasks and deployment on devices with limited resources. Medium-sized models strike a balance between performance and efficiency, suitable for a wide range of applications. Large models, while more resource-intensive, excel in complex language understanding and generation tasks, often producing more nuanced and contextually appropriate outputs. In contrast, narrow LMs are designed to perform well on a specific set of tasks or within a particular domain, rather than having the broad, general-purpose capabilities of more extensive language models. The choice of model size depends on the specific use case, balancing factors such as accuracy, speed, use case and resource availability.
Cost-Benefit Analysis of AI Projects: What IT Managers Need to Know
Arion Research LLC
July 09, 2024
As organizations increasingly turn to artificial intelligence (AI) to drive innovation and efficiency, IT leaders must be able to effectively evaluate the economic impact of these initiatives. By learning the process of financial evaluation for AI projects, IT managers position themselves as strategic business partners within their organizations. This skill enables them to prioritize projects effectively, allocating limited resources to initiatives that promise the highest return on investment (ROI). It equips them with the ability to build compelling business cases, articulating the value of AI projects to executives and other stakeholders in financial terms they understand and appreciate. It also supports ongoing evaluation and continuous improvement of business outcomes by measuring projects against agreed benchmarks.
AI First: Changing the Customer Service Paradigm
Arion Research LLC
July 06, 2024
From digital transformation to digital first and now artificial intelligence (AI) first, the way companies are approaching both their business strategy and IT strategy continues to evolve. Digital first and AI first are similar, although you could probably think of AI first as a component of digital first. As more enterprise providers embed AI into their product portfolio, having an overall AI strategy is a very important part of a successful business strategy. In customer service this is particularly relevant, with many providers converging on everything customer service from call centers to field service. But what does an AI first customer service strategy look like?
Total Monetization: The Impact of AI on Software Pricing and Packaging
Arion Research LLC
June 30, 2024
AI, particularly generative AI, is having an outsized impact on everything from art to green tech, and dominates most tech conversations lately (well, over the last 18+ months anyway). The one area that I don’t hear enough about is how technology providers, particularly SaaS and cloud providers, are scrambling to figure out new pricing and packaging models that will capture the value the new solutions bring while ensuring that margins are not disrupted (or maybe I should say destroyed) with the high costs of operating and scaling AI offerings, particularly generative AI. By offering advanced AI functionalities, companies can differentiate their products in crowded markets. This differentiation can be a key driver in packaging design, helping companies to highlight unique features that justify premium pricing or attract a specific segment of customers.
Human in the Loop and Intelligent Automation
Arion Research LLC
June 28, 2024
Business use of generative AI, artificial intelligence (AI) and machine learning (ML) has rapidly increased over the past couple of years. With this growth, and the increased use of these technologies with and embedded in other enterprise applications, the ability to combine AI with automation technologies to provide effective and trustworthy methods of automating many business tasks has great potential. These new abilities can provide many productivity gains, and revenue and margin upside, and as such should be an important part of your digital first strategy. Generally companies are using two approaches to embedding these technologies into their business functions and processes, Human in the Loop (HITL) and Intelligent Automation (IA). Both methods aim to enhance efficiency and productivity but differ significantly in their reliance on human intervention.
AI Talent in IT: Building Skills for the Future
Arion Research LLC
June 22, 2024
The IT world is grappling with a significant skills gap when it comes to both traditional and generative AI. A survey conducted earlier this year by Pluralsight of 1200 executives and IT professionals indicated that 81% of IT professionals think that they can use AI, but only 12% actually have the skills to do so. And 70% of workers likely need to upgrade their AI skills. In a December 2023 article Reuters reported there will be a 50% hiring gap for AI-related positions in 2024 and the existing personnel up-skilling demand could approach 70% of workers needing such a skills upgrade. A 2023 survey of nearly 13,000 employees by Boston Consulting Group found that while 86% needed AI training, only 14% were receiving it. Bottom line, we have a large AI IT skills gap that is likely going to get worse as more and more companies deploy AI enabled solutions this year.
The Role of AI in Shaping Future IT Strategies
Arion Research LLC
June 19, 2024
Artificial Intelligence (AI) is revolutionizing industries and transforming the way companies operate. As organizations try to maintain competitive advantage and drive innovation, incorporating AI into their IT strategy has become a necessity. AI has the potential to streamline processes, enhance decision-making, and unlock new opportunities, making it a critical component of any forward-thinking IT strategy.
The Future of Smart Technologies: Exploring IoT and AI
Arion Research LLC
June 12, 2024
The Internet of Things (IoT) is a network of physical devices embedded with sensors, software, and other technologies, designed to connect and exchange data with other devices and systems over the internet. This interconnectedness allows for more direct integration of the physical world into computer-based systems, resulting in improved efficiency, accuracy, and economic benefits.
The Impact of IoT on IT Strategy
Arion Research LLC
June 11, 2024
Building an effective IT strategy is essential for any organization looking to leverage technology to drive business growth and efficiency. Emerging technology like artificial intelligence (AI), generative AI and the Internet of things (IoT) offer many strategic business benefits if implemented and used properly in the context of the specific needs of a company. IoT in particular, significantly impacts a company's IT strategy, influencing various aspects of business operations, technology management, and strategic planning.
Systemic AI: How Generative AI is Transforming Enterprise Workflows
Arion Research LLC
June 07, 2024
Generative AI can transform enterprise workflows by automating routine tasks, streamlining business processes, and enabling employees to focus on higher-level, strategic work. It excels in automating repetitive activities like data entry and customer service, optimizing workflows to reduce bottlenecks, and enhancing operational efficiency through predictive maintenance and demand prediction. By freeing employees from mundane tasks, generative AI empowers them to engage in creative, strategic, and problem-solving activities, ultimately fostering innovation and improving job satisfaction. Examples of its application include content creation, data analysis, and virtual assistance, all of which contribute to a more efficient and competitive business environment.
The Role of Automation in Business Operations
Arion Research LLC
June 03, 2024
Companies continuously seek ways to enhance efficiency, reduce costs, and improve accuracy. Business automation is a key strategy for achieving these goals. By leveraging technology to perform repetitive tasks, streamline processes, and integrate complex workflows, businesses can focus on strategic initiatives and innovation. The three key facets of business automation are task automation, straight-through processing (STP), and orchestration.
The Importance of High-Quality Data for Generative AI Success
Arion Research LLC
May 31, 2024
High-quality data is the foundation for successful generative AI applications. As companies increasingly leverage AI to drive innovation and improve business outcomes, ensuring the accuracy, completeness, and consistency of data is more critical than ever. Poor quality data can lead to inaccurate AI model outputs, biased results, and ultimately, flawed decision-making.
Ensuring Responsible Use of Generative AI in the Enterprise
Arion Research LLC
May 30, 2024
Generative AI has the potential to have a major impact on business operations. From content creation and customer service to data analysis and decision-making, generative AI can streamline processes, reduce costs, and enhance efficiency. However, as with any powerful technology, it is crucial for companies to ensure the responsible use of generative AI to mitigate potential risks and maintain ethical standards.
Generative AI and Personalized Education: Adapting Learning Materials to Individual Needs
Arion Research LLC
May 26, 2024
The integration of technology into the education and training process has become a pivotal force in transforming traditional learning methodologies. One of the most impactful advancements in this domain is the application of Generative Artificial Intelligence (GenAI) to personalized education and training. This innovative approach leverages the power of AI to adapt learning materials, catering to the unique needs and preferences of individual learners.
How Sales Managers Can Leverage AI to Improve Sales Team Performance
Arion Research LLC
May 20, 2024
The sales profession is undergoing a transformation. AI and generative AI, with capabilities for creating human-quality content, simulations and predictive analysis, can provide sales managers effective tools for sales coaching. For sales managers burdened with the task of nurturing and developing their teams, genAI offers many possibilities. By leveraging genAI, managers can personalize training, provide real-time feedback, and equip their reps with the tools they need to close more deals and achieve peak performance.
Mitigating Risk and Predicting Problems: AI as a Proactive Enterprise Tool
Arion Research LLC
May 19, 2024
Traditional risk management often involves reacting to problems after they occur. AI offers a game-changing approach by enabling proactive risk mitigation and problem prediction. AI-enabled risk management is more effective than traditional risk management processes and methods due to its ability to process and analyze vast amounts of data quickly and accurately. Traditional methods often rely on manual data collection and analysis, which can be time-consuming and prone to human error. AI systems, on the other hand, use machine learning algorithms to detect patterns and anomalies in real-time, providing faster and more reliable insights. These systems can continuously learn and adapt from new data, improving their predictive capabilities and enabling organizations to identify and mitigate risks more proactively. AI can integrate data from diverse sources, such as social media, financial markets, and internal company data, to provide a comprehensive view of potential risks.
Using Generative AI in Business
Arion Research LLC
May 16, 2024
Generative AI is adding value to individuals both in their personal life and in their job, as well as to businesses in business processes and other use cases. There’s a bit of confusion though that has persisted in the generative AI “lore” that gets discussed regularly. It is easy to think of generative AI in business in the same light as the currently available public tools like OpenAI’s ChatGPT, Google Gemini, Perplexity, and Anthropic’s Claude. While those tools are definitely being used in a business setting, they are not the only way generative AI is showing up for enterprise use.
Managing Business Data, Information and Knowledge
Arion Research LLC
May 12, 2024
Businesses are swimming (or maybe that’s drowning) in a sea of data. Sales figures, customer interactions, marketing campaign results – the list goes on. But data alone isn't enough. The true power lies in transforming this raw material into actionable information and, ultimately, into valuable knowledge that can fuel informed decision-making, innovation, artificial intelligence (AI) and competitive advantage.
-Building and managing your business's information ecosystem is a critical competitive advantage. How can businesses:
-Tame the data deluge: Effectively collect, organize, and store your data to ensure its accuracy and accessibility.
-Bridge the information gap: Analyze data and transform it into meaningful insights that empower informed action.
Unlock the power of knowledge: Foster knowledge sharing and collaboration within your organization to create a culture of continuous learning and growth.
Generative AI, Green Tech and Climate Change
Arion Research LLC
May 11, 2024
Generative AI has the potential to revolutionize the development of green technology and contribute significantly to our understanding and mitigation of climate change. By leveraging the power of machine learning algorithms, generative AI can help create, optimize, and discover new sustainable solutions, making it a valuable tool in the fight against climate change. We can accelerate the development of innovative green technologies and gain a deeper understanding of the complex processes driving climate change. This, in turn, will enable us to make more informed decisions and implement effective strategies to mitigate the impacts of climate change and build a more sustainable future.
Internet Search in the Age of AI
Arion Research LLC
May 05, 2024
Generative AI is revolutionizing the way we interact with the internet, offering a transformative leap from the traditional search engine experience. Traditional search engines, while effective in navigating the immense data available online, often present users with a list of links, requiring them to sift through multiple pages to find the information they need. This process can be time-consuming and sometimes ineffective, especially when dealing with complex queries or seeking comprehensive understanding on a topic (and of course not mentioning the amount of “sponsored” links that pollute search results). In contrast, generative AI, exemplified by tools like Perplexity, is redefining this experience by synthesizing data and delivering proactive, tailored feedback directly to users.
Business Adoption and Use of Artificial Intelligence
Arion Research LLC
August 05, 2023
Arion Research conducted a survey of 402 people in North America on AI adoption in August 2023. This infographic presents some of the preliminary finding and a small sample of some of the high level data from that survey.
Business Adoption and Use of AI
BrightVision
October 04, 2023
In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fauscette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.
BIG CX News – The Latest on Microsoft Sales Copilot, Salesforce AI Cloud, and Zoom In WFM
CX Today
August 11, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world.
He’s joined by five prominent CX analysts to dissect the latest stories from the space – including news from Microsoft, Salesforce, and Zoom.
In this edition, our CX experts include:
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
Shelly Kramer, Principal Analyst at V3B
Martin Schneider, Head of Research at Annuitas Research
BIG CX News – The Latest on Verint’s CCaaS Move & the Genesys Experience Index
CX Today
July 11, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world. He’s joined by three prominent CX analysts to dissect the latest stories from the space – including news from Verint and Genesys.
In this edition, our CX experts include:
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
The Latest on Zoom’s AI Assistant, Twilio’s Losses, & a Possible RingCentral-8×8 Merger
CX Today
June 02, 2023
CX Today’s Charlie Mitchell presents the latest trending news from the customer experience world.
He’s joined by four prominent CX analysts to dissect the latest stories from the space – including news from Zoom, Twilio, Lifesize, RingCentral, and 8×8.
In this edition, our CX experts include:
Dave Michaels, Lead Analyst at TalkingPointz.com
Liz Miller, VP & Principal Analyst at Constellation Research
Rebecca Wetteman, Principal at Valoir
Michael Fauscette, Founder, CEO & Chief Analyst at Arion Research
Just like Coffee - Digital Transformation is not ONE and done
Digital Evolution Forum
March 14, 2022
Companies are now focussing on the digital experience they provide to their customers and their staff. When digitally transforming it is important to understand it is not a one and done. In order to become a fully digitised business, you must look at all of your operations in a new light. CEO & Chief Analyst, Arion Research, Michael Fauscette explains digital transformation is all about the people, not the technology and how to shift towards a digital-first mindset.
Tags: Business Strategy, Digital Disruption, Digital Transformation
Ep. 24 - Business Innovation And Technology Research with Michael Fauscette
YouTube
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.
Michael's story of success found him in many different fields trying many things out before he found his way to tech. His background in music lent a different way of learning but his natural curiosity is what drove him forward.
After a decade of experience in engineering and software while in the Navy, Michael adapted post-Navy to a life in tech. He shares that you define your success and passion is the only reason you should be doing it.
He shares his thoughts on money as a tool and power as best wielded by servant leaders. Finally, Michael shares his current initiatives like an upcoming book and his role in Arion Research.
Curiosity Doesn't Kill the Cat with Michael Fauscette
Success Fundamentals
November 04, 2021
This episode of the Success Fundamentals Podcast features Michael Fauscette, CEO & Chief Analyst of Arion Research and Advisor to G2 and Entercom.io. A career in tech is not dependent on your educational background.
Tags: Digital Disruption, Startups, Entrepreneurship
CRM Playaz Weekly with Mike Fauscette
YouTube
April 08, 2021
Advisor, Board Chair, Influence, Analyst, Thought Leader, Jazz Aficionado and Expert Photographer Mike Fauscette joins us to shoot the stuff about whatever comes to our mind....
CRMKonvo #25 Michael Fauscette on CX Trends Analysts and photography
YouTube
December 02, 2020
We will discuss 2021 trends, views on the best and worst buzzwords on the market, the role of CDPs and an actually usable AI.
Michael is a renowned analyst and author, with more than 20 years of experience in and around the CRM industry. He is the Chief Research Officer at G2, an analyst firm that bases its analyses on customer feedback. Our discussion topics will include the role of analysts — whether they are serving their purpose well and what could be improved, the meaning of CX, trends and, of course, the worst industry buzzwords of the year.
And some photography.
As usual - it is a conversation and might lead different directions.
How to get the right technology to power mobile marketing success
MarketingSherpa
January 15, 2019
To truly leverage mobile marketing, it takes three crucial elements — the right plan, the right technology to power that plan, and great creative ideas to make use of that technology for the customer’s benefit.
We sat down with Michael Fauscette, Chief Research Officer, G2 Crowd, to give you ideas for your brand’s mobile marketing strategy — discussing everything from AR and beacons to single view of the customer to data-driven marketing to vendor selection.
Competitive Advantage: It’s Not Just About the Technology, It’s About the Frame of Reference
CxOTalk
October 09, 2015
Creating the right environment to connect with customers, employees and partners is not just about doing the same thing we have always done. If we do more of the same thing we don’t have the right frame of reference. The Business Modernization framework is a way to look at all aspects of the business and identify what the new way to operate should be, identify the technology that can enable that, then identify the culture shifts and the change that needs to happen to enable the business to be effective in today's environment.
Tags: Business Strategy, Digital Disruption, Digital Transformation
Customer Edge TV: The Modern Customer Journey Map CRM
Customer Edge TV
October 03, 2014
Mike Fauscette, Group VP of Software Business Solutions at IDC discusses modernizing customer journey mapping and building customer experience models. He takes us through the stages of buying: Need, Brand Awareness, Education, Evaluation, Decision, Purchase, Advocate. They also touch upon how mobile changes this model.
#14: CXOTalk with Michael Fauscette
YouTube
June 14, 2013
CXO-Talk brings you live conversations on leadership, innovation, and transformation with people shaping the future. Your hosts are Michael Krigsman and Vala Afshar.
Community for a Complete Customer Experience Strategy: IDC's Michael Fauscette
YouTube
January 09, 2013
Your customers have adapted to the social age—they're tech savvy with lots of options and short attention spans. Your business must adapt along with them if you want to capture their attention and earn their loyalty. Michael Fauscette, Group VP of IDC's Software Business Solutions, discusses about the best way for companies to engage, interact, and provide a positive experience at every point in the customer lifecycle.
Optimizing Your Data Infrastructure
Arion Research LLC
July 26, 2024
In this episode:
-The problems businesses are facing with the need for more and higher quality data as more of them embrace AI across business functions.
-A brief overview of the requirements of a data infrastructure to support the increased use of AI / generative AI.
-How NetApp’s intelligent data infrastructure (IDI) differentiates itself from other data management solutions in the market.
-The key benefits that businesses can expect from adopting an IDI.
-Examples where NetApp’s IDI has made a significant impact.
-How NetApp supports different cloud environments, and the advantages this brings.
-The role AI, generative AI and ML play in building an IDI.
-How companies can ensure data security and compliance using an IDI.
-Common challenges organizations face when implementing an IDI
Disambiguation: July 2024 AI Pulse Edition
Arion Research LLC
July 19, 2024
In this episode:
-OpenAI nears “reasoning” capable AI
-NVIDIA’s market cap passes Microsoft
-The Cost of Training AI Models: Dario Amodei, the CEO of $18 billion AI startup Anthropic, says it takes about $100 million to train AI at the lower end of the spectrum.
-Salesforce Einstein Autonomous AI Agent to Revolutionize Chatbot Experiences
-The Center for Investigative Reporting is suing OpenAI and Microsoft for copyright infringement
-In 2024, UK firms captured nearly 1/3 of all European VC tech funding
-Space-based data centers would be far more energy-efficient
Democratizing Business Data with AI
Arion Research LLC
July 12, 2024
In this episode, we discuss:
-How Salesforce Tableau is using AI to make business data analysis more accessible to everyone, not just data scientists and analysts.
-How Einstein Copilot for Tableau goes beyond visualizations to help users formulate relevant questions and guide them through the analysis process.
-How the Tableau Pulse Metrics Layer helps organizations establish a common language for data and ensure everyone is working from the same information.
-How Tableau Pulse fosters collaboration within teams and streamlines the process of generating data-driven decisions.
-How the Salesforce Einstein Trust Layer ensures data privacy and security within these AI-powered tools.
-In the future, how AI evolves to empower even more users to leverage the power of business data.
The Use of AI in Decision Intelligence
Arion Research LLC
June 28, 2024
Our special guest Fred Laluyaux, President and CEO at Aera Technology.
In this episode:
-Biggest challenges businesses face today that decision intelligence aims to solve.
-How Aera uses AI to enhance decision-making processes.
-The path to automating decisions, what it takes for a company to “trust” the system’s decisions and actions.
-How companies can address the data challenges.
-The role of simulations and synthetic organizations.
-The emerging trends in decision intelligence technology and AI?
Introducing a new monthly segment on AI news called AI Pulse. I'm jioned by co-host Tom Pringle of Pilot Research to discuss a number of AI topics including Apple's WWDC announcements, series B funding round for Mistral AI, AI devices and the impact of the Apple's announcements, the impact of generative AI on software development and a few other recent AI topics.
A Systemic Approach to Business AI
Arion Research LLC
June 07, 2024
Our special guest, Raju Vegesna, Zoho.
In this episode, we discuss:
-How Zoho is thinking about AI / genAI.
-What a systemic approach to business AI and why is it important for modern enterprises.
-The key considerations for businesses when strategically implementing AI across their operations.
-Common challenges companies face when adopting AI.
-How businesses should measure the success and impact of their AI initiatives.
-Advice to business leaders who are just starting their journey with AI and the common pitfalls they should avoid.
️ Welcome to this episode of the Disambiguation Podcast, “Enterprise AI”.
Our special guest, John Taschek, Chief Market Strategy officer, Salesforce.
In this episode, we discuss:
-How Salesforce is thinking about AI / genAI and how it’s positioning itself in the market
-The specific areas or functionalities Salesforce focusing on to differentiate itself in the market
-How Salesforce is addressing ethical concerns around bias and potential misuse issues and ensuring responsible development and deployment of this technology.
-How Salesforce is making its AI and generative AI tools accessible and transparent for both developers and everyday users.
-How Salesforce is using AI and genAI internally.
-Specific examples of how Salesforce is leveraging generative AI to enhance different parts of its customer journey.
-How Salesforce is preparing its employees and customers to work effectively with these new technologies.
Precision Diagnostics and the Use of AI
Arion Research LLC
May 24, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Precision Diagnostics and the use of AI”.
with Morris Panner, President, Intelerad Medical Systems.
In this episode:
-An overview of how AI and genAI are currently being used in healthcare imaging and diagnosis.
-The most significant breakthroughs in AI-driven medical imaging.
-How AI algorithms enhance the accuracy and efficiency of detecting diseases in medical images compared to traditional methods.
-The role of genAI in improving image quality and creating synthetic medical images for training purposes.
-The biggest challenges and limitations in implementing AI and genAI in healthcare imaging.
-How you address concerns related to data privacy, security, and ethical considerations.
-Future advancements in the field of AI and generative AI for medical imaging.
Responsible AI for Education
Arion Research LLC
May 17, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Responsible AI in Education”.
Our special guest, Lydia Smyers, VP of US, Microsoft Education.
In this episode, we discuss:
-Microsoft Education’s vision for how AI can be used responsibly to enhance learning experiences for all students.
-How Microsoft Education approaches AI tools as assistants to enhance educator effectiveness without diminishing their role.
-How Microsoft Education is ensuring AI in education complements, rather than hinders, the development of social-emotional learning and critical thinking skills.
-How Microsoft Education is making AI-powered educational tools accessible and affordable for all schools.
-The ways institutions can use AI and other new tech to improve the student experience.
-The measures Microsoft Education takes to ensure student data used in AI is secure and used ethically.
-How Microsoft Education is making AI tools for educators more transparent, understandable, and dealing with potential biases in the data.
An Interview with OpenAI's ChatGPT
Arion Research LLC
May 10, 2024
️ Welcome to this episode of the Disambiguation Podcast, “An Interview with OpenAI’s ChatGPT-4 (and Alex the avatar)”.
Our special guest, OpenAI’s ChatGPT-4 voiced by Alex the Avatar.
In this episode, we discuss:
-Generative AI.
-Explain what a generative AI chatbot is and how it differs from traditional chatbots.
-How you generate responses and how you ensure they are accurate and relevant.
-The types of data you are trained on, and how this affects the answers you provide.
-Describe a typical use case of generative AI in customer service.
-How generative AI is being used to streamline operations and decision-making in businesses.
-What measures are implemented to handle ethical concerns and biases in AI-generated responses.
-What the limitations of current AI technology are, and how developers address these challenges.
-What some of the emerging applications of generative AI are that businesses should be aware of in the future.
Brand Consistency and Generative AI in Design
Arion Research LLC
April 26, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Brand Consistency and Generative AI in Design”.
Our special guests, Cathy Clark, co-founder and COO, and Lee Swearingen, co-founder and CDO, DXM.
In this episode, we discuss:
-Why consistency in brand content is important.
-How brand consistency has historically been achieved in creative content development for marketers.
-How AI is changing the creative content process for marketing.
-The pros and cons of using AI to generate content today.
-Brand risks associated with these new AI-enabled processes.
-How DXM addresses the opportunities of using AI while solving the problem of on-brand content consistency.
-Why DXM’s agent-driven platform is a better approach for marketers.
-Customer examples of how companies are using the DXM platform for content / design.
Empowering Everyone: Building Business AI with Low-Code/No-Code Studios
Arion Research LLC
April 19, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Empowering Everyone: Building Business AI with Low-Code/No-Code Studios”.
Our special guest, Vinay Balasubramaniam, VP Product Management, Einstein Copilot, Salesforce.
In this episode, we discuss:
-The driving reason that so many enterprise vendors are launching their version of an AI studio.
-The potential benefits and drawbacks of democratizing AI development with low-code / no-code AI studios.
-How businesses should think about struggling with data silos due to lack of integrated applications and an ever growing number of data sources, and how can they overcome them to enable the use of an AI studio.
-How companies can use generative AI tools, LLMs, etc. and protect customer data at the same time.
-How AI assistants are evolving beyond basic tasks like setting appointments or drafting email responses to become more integrated into our daily work routines and how that will impact our lives.
-How someone with minimal coding experience can use AI studios to configure AI assistants and chatbots and build applications specifically designed for AI assistants.
-Some real-world examples of how AI virtual assistants and low-code/no-code AI studios are being used to create innovative business solutions.
Decision Intelligence in Product Management
Arion Research LLC
April 12, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Decision Intelligence in Product Management”.
Our special guest, Moodi Mahhmoudi, co-founder and CEO of NEXT.
In this episode, we discuss:
-How product managers can stay ahead of the curve and understand generative AIs potential for incorporating user feedback into intelligent decision-making.
-The most common usable data sources for user feedback and how generative AI can be used to efficiently categorize and analyze this data to inform product decisions that truly reflect user needs.
-The biggest roadblocks product managers might face when integrating generative AI for user feedback analysis, and how they can overcome them.
-Some situations where traditional user research methods might still be preferable to AI-powered feedback analysis.
-Examples of how product managers have successfully used generative AI for user feedback analysis to improve a product or service.
-The ethical considerations involved in using generative AI for user feedback and how product managers can ensure transparency and responsible use of this technology.
Decision Intelligence and AI
Arion Research LLC
April 05, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Decision Intelligence and AI”.
Our special guest, Anand Thaker, Strategic GTM & Operating Advisor and Playaz in Residence, CRM Playaz.
In this episode, we discuss:
-The definition of "decision intelligence".
-How decision intelligence integrates traditional data analysis with the power of AI and machine learning models.
-A few concrete examples of how decision intelligence is being applied across different industries to transform decision-making.
-Some common challenges organizations might face when adopting decision intelligence, and how they can be overcome.
-How decision intelligence addresses bias and ethical concerns to ensure fair and responsible outcomes.
-The most exciting advancements in decision intelligence within the next few years.
-How decision intelligence might change the way we approach problem-solving and strategy development on a broader scale.
Using AI in Higher Education
Arion Research LLC
March 22, 2024
️ Welcome to this episode of the Disambiguation Podcast, “Using AI in Higher Education”.
Our special guest, Mike Dillon, CEO of ElastiForce.
In this episode, we discuss:
-An overview of the types of uses for AI, generative AI and other emerging tech in higher ed.
-The ways institutions can use AI and other new tech to improve the student experience.
-How AI is used and what the benefits are of personalized learning to students and institutions.
-How AI can assist institutions with “at-risk” students.
-The challenges with student data and building a 360 degree view of the student and how institutions can overcome them.
-How AI can help improve ROI for institutions.
Assessing Your AI Maturity
Arion Research LLC
March 15, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Assessing Your AI Maturity”.
Our special guest, Reddy Mallidi, Partner and COO, Seventrain Ventures and author of the upcoming book “AI Unleashed", A Practical Guide to Unlock AI's Transformative Potential.
In this episode, we discuss:
-The key dimensions of AI maturity, and why is it essential for businesses to grasp them.
-Common roadblocks that hinder businesses from achieving higher levels of AI maturity.
-A practical "self-diagnostic" process for business leaders to determine their organization's current AI maturity level.
-For businesses just starting out with AI, the best places to focus initially to see tangible results.
-How data strategy and governance should evolve as a business moves across AI maturity levels.
-The key skills and cultural shifts that business leaders need to cultivate to accelerate their organization's AI maturity.
Building a Practical AI Business Strategy
Arion Research LLC
March 08, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Building a Practical AI Business Strategy”.
Our special guest, Vidhi Chugh, Head of Product, AI/ML, Reltio.
In this episode, we discuss:
-Where we are with AI and generative AI right now and how it can be used in business effectively.
-Advice for business leaders as they build an AI strategy.
-What executives should focus on when it comes to data and data quality.
-Building a data centric vision and incorporating it into their AI strategy.
-The importance of data governance and how it can be included in your AI strategy and contribute to trust.
-Companies are sitting on massive amounts of data, and have a number of outside opportunities to enrich that data with other data. How AI can help make sense out of the data and make it actionable.
Personalization in B2B Marketing Using AI
Aroin Research LLC
March 01, 2024
️ Welcome to this episode of the Disambiguation Podcast, "Personalization in B2B Marketing Using AI”.
Our special guest, Nathan Schlaffer, founder and CEO of MarketmateAI.
In this episode, we discuss:
- The major challenges B2B marketers face in creating compelling content, and how can AI help overcome these challenges.
- How the content needs of a B2B marketer differ from B2C marketers.
- How the MarketmateAI platform understands the unique needs of individual prospects and adapts the generated content accordingly.
- What sets the MarketmateAI platform apart from competitors, and provides a distinct edge in the marketplace.
-Specific success stories of how clients leverage the MarketmateAI platform to achieve significant results.
Regaining Trust Through Connected Selling
Customer Gauge
March 12, 2019
In 2019, it’s time to ask the pertinent questions: Where are your customers going? What are they doing? And, most importantly, how will you meet them where they are? Using data from over 2 million B2B buyers per month, G2 Crowd’s Chief Research Officer, Michael Fauscette, discusses what clients are saying it takes for them to make a buying decision in today’s market.
How to communicate with mobile consumers to increase sales and loyal customers
Techcrunch
July 26, 2023
This time a survey of global consumers about channel preferences for communicating with businesses.
Highlights
1. The channels consumers prefer to communicate with businesses vary depending on the type of activity, level of trust and perceived personal risk
2. Email and phone top the list for trust, while SMS and social media are the least trusted channels for communicating with businesses
3. Businesses that over communicate through any channel will face negative consequences
4. Consumers prefer to communicate in real-time with businesses when seeking support
5. Retention, attention and advocacy are high value outcomes directly related to full spectrum communication strategy
Communication Channel Preferences for Mobile Consumers
Sendbird
May 10, 2023
Arion Research surveyed 1200 global consumers who use mobile apps about their communication channel preferences for interacting with businesses. The survey asked consumers 18 years and older from 14 countries around the world which channels they use, prefer, trust and pay attention to when interacting with businesses. The survey reveals that not all channels are equal for consumer trust and attention when it comes to different types of business communication.
*Why mobile apps matter as a channel to connect with customers
* Consumer preferences for push notifications from mobile apps
* How consumer experiences with SMS have changed in the past 12 months
* Consequences for poor business communication practices
Tags: CRM, Customer Experience, Digital Transformation
Gamification in the Workplace Webinar with Michael Fauscette
YouTube
September 16, 2013
This is an exclusive Webinar with IDC's VP of Software Business Solutions, Michael Fauscette.
In this webinar, Michael discusses how business gamification creates a more successful and engaging community experience for customers, employees and partners.
Over the next year generative AI continues to evolve rapidly, reinforcing and compounding the role it played in 2023 in democratizing and consumerizing AI. Generative AI providers will make several improvements including increasing conversational fluency, improving response accuracy and providing better tools for improving prompts. Application providers will continue to embed generative AI across the full range of enterprise applications, democratize the use by moving prompt engineering away from the user and into the middle layer which will simplify user interaction with the tools, and offering more applications tailored for individual industries. Companies will continue the focus on immediate outcomes for generative AI projects (productivity gains), moving from proof of concept and pilot projects to full production and increase investments in generative AI enabled applications, particularly for industry vertical use cases. The early adopter companies will start shifting from immediate outcomes (productivity) to strategies that systematize end-to-end solutions.
Location: virtual Fees: fee, equity or a blend of both tbd
Service Type: Service Offered
Senior leader with executive level experience in business software, services management, starting new businesses and business models in large and small software companies, and business turn-a-round. Direct experience leading all facets of technology companies including strategy, market intelligence, data analysis and visualization, consulting, research, product marketing, and services.
Experience:
-31+ years in high tech
-26+ years of executive leadership
-Executive at 5 venture backed technology startups including unicorn G2
-International Management Experience
-17 years advising tech companies on strategy, go to market, competitors, product market fit, PLG
-16+ years leading market analysts, delivering strategy consulting and market intelligence
-Deep vertical industry expertise in high technology and services industries
-Board director, board chairman, advisor
Location: virtual Fees: $12,000 for client and up to 4 comp
Service Type: Service Offered
Develop a market analysis report and presentation for technology company product. Study includes a SWOT analysis of client and up to 4 competitors (additional competitors can be added for an additional fee) and an executive briefing (virtual)
Develop thought leadership content - blog, article or eBook
Location: virtual Fees: To be negotiated based on content t
Service Type: Service Offered
Develop thought leadership content in the form of a blog post, an article or an eBook. Subjects include customer experience, subscriber experience, digital first, digital transformation, CRM, project based ERP, sales tech, subscription management, customer advocacy, etc. (See profile for areas of expertise).
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
Research Brief: Adobe AI Strategy
Decision Intelligence
Pricing Impacts in the AI Age: Zuora + Togai
Salesforce AI Strategy
Zoholics 2024
Research Brief: Tableau Conference 2024
Research Brief: AI Strategy Framework
Generative AI Business Use Cases
Business Adoption and Use of Artificial Intelligence
Consumer Communication Preferences for Sales, Marketing and Customer Service
Consumer Channel Preferences for Communicating with Businesses
Optimizing the Sales Discovery Process
Subscriber Experience
Accelerating Revenue with Sales Technology
The Sales Productivity Crisis
Business Use Cases for Autonomous AI Agents
Understanding Business Decision Data
Autonomous AI Agents
Data Governance to Support AI Initiatives
Leveraging Generative AI and Enterprise Collaboration Solutions to Transform Business Applications
What You Need to Know about Small and Narrow Language Models
Cost-Benefit Analysis of AI Projects: What IT Managers Need to Know
AI First: Changing the Customer Service Paradigm
Total Monetization: The Impact of AI on Software Pricing and Packaging
Human in the Loop and Intelligent Automation
AI Talent in IT: Building Skills for the Future
The Role of AI in Shaping Future IT Strategies
The Future of Smart Technologies: Exploring IoT and AI
The Impact of IoT on IT Strategy
Systemic AI: How Generative AI is Transforming Enterprise Workflows
The Role of Automation in Business Operations
The Importance of High-Quality Data for Generative AI Success
Ensuring Responsible Use of Generative AI in the Enterprise
Generative AI and Personalized Education: Adapting Learning Materials to Individual Needs
How Sales Managers Can Leverage AI to Improve Sales Team Performance
Mitigating Risk and Predicting Problems: AI as a Proactive Enterprise Tool
Using Generative AI in Business
Managing Business Data, Information and Knowledge
Generative AI, Green Tech and Climate Change
Internet Search in the Age of AI
Arion Research LLC
Business Adoption and Use of Artificial Intelligence
Business Adoption and Use of AI
Curiosity Doesn't Kill the Cat with Michael Fauscette
Optimizing Your Data Infrastructure
Disambiguation: July 2024 AI Pulse Edition
Democratizing Business Data with AI
The Use of AI in Decision Intelligence
AI Pulse
A Systemic Approach to Business AI
Enterprise AI
Precision Diagnostics and the Use of AI
Responsible AI for Education
An Interview with OpenAI's ChatGPT
Brand Consistency and Generative AI in Design
Empowering Everyone: Building Business AI with Low-Code/No-Code Studios
Decision Intelligence in Product Management
Decision Intelligence and AI
Using AI in Higher Education
Assessing Your AI Maturity
Building a Practical AI Business Strategy
Personalization in B2B Marketing Using AI
Regaining Trust Through Connected Selling
Communication Channel Preferences for Mobile Consumers
Board Director / Advisory Board Member
B2B Reviews and Customer Advocacy Programs
Competitive Market Analysis
Develop thought leadership content - blog, article or eBook
