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Maaike Doyer

Founder at Epic Angels

San Francisco & New York, United States

Maaike supports organizations with strategy, innovation, new business model design and validation. Maaike is an expert in business design, design thinking and strategic visioning. Maaike has extensive experience in strategy development, organizational (re)design, integration & transformation projects, mainly for multinational organizations. 
 
After being part of starting Business Models Inc (BMI) in the Netherlands, she moved to the US to start the San Francisco office for BMI in 2015. Maaike is currently expanding the BMI office to NYC. Next to her responsibilities for the US offices, she is the Global CFO for BMI and leads the global strategy for the company. 
 
Maaike is a regular speaker on management and innovation events, delivering keynote speeches and workshops about ‘Business Model Innovation’, ‘Designing your Future Business’, ‘Innovate like a Startup’ and ‘Think as a Designer: New Tools, New Skills, New Mindset’. She is a professor at universities and MBA’s and is mentor for several start-up accelerators.
 
Specialties: Maaike is a very driven and enthusiastic person. She loves a good challenge and is able to translate technical issues into a pragmatic approach. Maaike is hands-on, pro-active and likes to commit team-members to actions and reach results.

Available For: Consulting, Speaking
Travels From: San Francisco / New York
Speaking Topics: the power of innovation, designing your future business, business model financials, business model shift

Maaike Doyer Points
Academic 80
Author 138
Influencer 80
Speaker 51
Entrepreneur 60
Total 409

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Change Management 31.73
Customer Experience 30.03
Design Thinking 37.18
Emerging Technology
Future of Work 30.07
HR 30.53
Innovation 36.51
Leadership 30.20
Lean Startup
Management 37.01
Open Innovation
Risk Management
Startups 41.65
Culture
Marketing 30.10
AI 30.01
Business Strategy 39.22
Entrepreneurship 30.15
Ecosystems 30.61
Smart Cities 36.93

Industry Experience

Aerospace & Defense
Automotive
Chemicals
Engineering & Construction
Financial Services & Banking
High Tech & Electronics
Higher Education & Research
Pharmaceuticals
Professional Services
Retail
Telecommunications
Travel & Transportation

Publications

8 Article/Blogs
You need to stop writing business plans - here's why
LinkedIn
December 21, 2020
Creating a business plan is anxiety-inducing and by the time the ink is dry, the world has already moved beyond its scope. We’re just so used to having to jump through those hoops in the corporate world. We do it because we think we have to; because that’s the way planning and launching have always been done.

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Tags: Design Thinking

How to become a rockstar of your business model
Pymempresario
November 13, 2019
During the INCmty 2019 conference Maaike Doyer was interviewed by Pymempresario about how you can become a rockstar of your own business model.

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Tags: Business Strategy, Change Management, Entrepreneurship

4 New P's in marketing: S.A.V.E.
Business Models Inc
July 04, 2017
The 4Ps of marketing, Product, Price, Promotion and Place, have been used by marketers around the world for decades. Because of changes in the environment, consumer behavior and business models, these classic principles are increasingly at odds with how business is done today. During the workshop ‘Business Model Innovation for Marketers’, I discussed the new marketing framework S.A.V.E., based on an HBR study, that can be used when designing new business models.

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Tags: Management, Change Management, Business Strategy

INSIDE SILICON VALLEY PLAYBOOK Tips & tricks for entrepreneurs visiting the Valley
Business Models Inc
January 10, 2017
Every day lots of Entrepreneurs visit Silicon Valley. They come looking for inspiration, for funding, finding new customers and they maybe even wanting to start their business in the Valley.

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Tags: Design Thinking, Innovation, Entrepreneurship

Have a beer with your buddy: seven steps on how to obtain a deeper understanding of your customers’ needs
linkedin
October 04, 2016
During a recent customer project I worked on, we defined new potential value propositions for their business. These, of course, are assumed value propositions. Now we are at the stage where they need to validate the needs with their customers as well as the value propositions. In our workshop together we prepared the team to meet their customers. As is often the case, we noticed a lot of people struggled to understand how to have real, meaningful conversations with their customers (i.e. NOT “do you like this idea?”. What’s more, many of the people in the workshop were nervous about getting out of the building to meet their customers in the real world.

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Tags: Customer Experience, Design Thinking, Marketing, Business Strategy

Show Me The Money! 9-Steps To Use Financials With The Business Model Canvas
linkedin
September 13, 2016
Since the publication of Business Model Generation in 2010, the Business Model Canvas (BMC) has spread like wildfire throughout the business community. No matter where you go, if you’re near business people, business students, intrapreneurs and entrepreneurs, you’re bound to see a BMC posted on the wall of a meeting room, classroom, or studio. Inasmuch as the BMC has helped literally millions of people design better businesses, many are often left asking, “where’s the money in all of this?”

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Tags: Design Thinking, Marketing, Business Strategy

Don’t let your business become a Fashion Nightmare
linkedin
March 04, 2016
Applying the 5 elements of Fashion thinking to business model innovation.

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Tags: Design Thinking, Marketing, Business Strategy

Business Models Inc. boosts North American operations
linkedin
November 12, 2015
Business Models Inc., a consulting firm that specialises in business model innovation, has bolstered its North American operations with Maaike Doyer. In her new role, Doyer, who relocates from Amsterdam to San Francisco, will support the further expansion of the Chicago and San Francisco offices.

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Tags: Design Thinking, Innovation, Business Strategy

2 Books
Los Angeles Playbook
Consulate General of the Netherlands in San Francisco
December 01, 2018
The Los Angeles Playbook is an online magazine that serves as a business guide, for companies who want to start a business in Los Angeles. The magazine is a useful tool, that answers all kinds of questions that are helpful during and after their trip.

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Tags: Startups, Management, Business Strategy

The Silicon Valley Playbook
Consulate General of the Netherlands in San Francisco
December 13, 2017
The Silicon Valley Playbook is an online magazine that serves as a business guide, for companies who want to start a business in Los Angeles. The magazine is a useful tool, that answers all kinds of questions that are helpful during and after their trip.

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Tags: Startups, Management, Business Strategy

1 Book Chapter
Business Model You
Wiley
March 05, 2012
The international bestseller Business Model You describes a powerful four-stage method for drawing “personal business models” that show fresh ways individuals can adapt to changing marketplace needs — or create new, more satisfying work possibilities.

Produced by the same team that created the global sensation Business Model Generation, Business Model You has been published in 17 languages and has helped tens of thousands of mid-career professionals reinvent how they work.

Replace career uncertainty with career confidence by optimizing the most important business model of all: business model you.

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Tags: Leadership, HR, Business Strategy

3 Founders
Epic Angels
Epic Angels
December 01, 2020
By learning about the investment process and understanding how other women invest we want to give women the confidence to invest.

We are on the road to become the largest female-owned angel network in Asia, investing in female leaders who use tech to drive change for good.

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Tags: Startups

CFO at BMI US
Business Models Inc
January 01, 2018
After moving to the US to open a new BMI (Business Models Inc) office in San Francisco in 2015, she opened another office in NYC in 2018. Next to her responsibilities for the US offices, she is the Global CFO for BMI and leads the global strategy for the company. 

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Tags: Design Thinking, Innovation, Change Management

CFO at BMI US
Business Models Inc
September 01, 2015
After being part of starting Business Models Inc (BMI) in the Netherlands, Maaike moved to the US to start the San Francisco office for BMI in 2015. Next, to her responsibilities for the US office, she is the Global CFO for BMI and leads the global strategy for the company. 

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Tags: Design Thinking, Innovation, Business Strategy

4 Keynotes
How to rock your business model
INCmty
November 08, 2019
Learn how to test innovative ideas related to your business strategy quickly using the Business Model Canvas as part of a four-phase approach pioneered by Award-winning strategy designer, Maaike Doyer.

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Tags: Change Management, Design Thinking, Innovation

Innovation Metrics That Matter
Innov8rs New York Conference
August 01, 2019
Do you know which 6 elements are vital to ignite, spread and manage innovation? This workshop will provide you with a concrete framework, exploring the boundaries of an innovation ecosystem within corporations. We will discuss innovation metrics that matter and you will explore the innovation metrics of your own organization and compare with others.

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Tags: Innovation, Change Management, Ecosystems

It's all about learning
Draper University
June 09, 2016
Maaike stresses the importance of learning new ways to adjust your business model.

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Tags: Design Thinking, Innovation, Management

Top 10 Tips: How To Deal With Business Models
StartupBootcamp
May 13, 2015
Maaike Doyer is the Business Director at Business Models Inc. and a Mentor at Startupbootcamp Smart City & Living and E-commerce. In this video, she shares her best 10 tips on how to deal with Business Models, how to improve your business and run your startup.

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Tags: Innovation, Startups, Smart Cities

2 Panels
Work in Progress
DB Schenker X GAMBA
July 30, 2019

There is enormous momentum around the Future of Work: companies have understood that product innovation and corporate transformation can only be successful when the employee is part of the process. C-level Executives are more than ever concerned with identifying and recruiting the right people, and developing them for their jobs that rapidly evolve with increased automation & digitization.

One of the most broadly discussed topics is automating the cumbersome process of recruiting. Solutions and platforms are flooding the market, with the promise to significantly enhance application screening and to identify the best fit for the role - more effectively than ever before.

As a positive side effect, companies gain a much better understanding of their job requirements, as well as the corresponding ideal skills and capabilities. This in turn benefits every company employee who seeks to progress and advance their career – which can be guided and supported by HR departments by utilizing data based on labor market intelligence to identify skill gaps and provide development opportunities.

Enriched decision-making based on actual data was never as easy for corporations as it is today. The Future of Work is here, and we just begin to reap its benefits.

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Tags: AI, Change Management, Future of Work

Redesigning the Design Firm
San Francisco Design Week
June 23, 2019
LMNOP Design Founder/Principal Tyler Pew and other SF design business leaders will be in a panel and have a discussion around how design entrepreneurship can take the pressure off client-driven income and contribute to a more financially stable (and often more creatively exciting!) workplace. The 40-minute panel discussion will be followed by a reception and open studio, with design demos running in our fabrication and build shops.

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Tags: Design Thinking, Innovation, Change Management

2 Professors
Professor
Hult International Business School in London and San Francisco
September 08, 2018
Has been teaching the course 'Design thinking' at Hult University from 2017-2018.

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Tags: Design Thinking, Innovation, Business Strategy

Professor MBA
California College of the Arts
March 01, 2018
Has been teaching the course 'Design strategy' at California College of the Arts.

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Tags: Design Thinking, Innovation, Business Strategy

3 Speaking Engagements
Top 10 Tips How To Deal With Business Models
Big Speak
April 18, 2019
Maaike shares her top 10 tips on how you can redefine strategies and how you can rock your business model.

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Tags: Innovation, Management, Business Strategy

Design lab: Future of Work
Reframe.work
December 04, 2018
Will there be no more 9 to 5 jobs in the future? In which way will the workforce be disrupted? Together with two experts in the field: Stela Lupushor and Maaike Doyer, we deep-dived into this, during this interactive workshop.

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Tags: HR, Future of Work, Change Management

Holland in the valley
Dutch Consulate General in San Francisco
February 15, 2018
Dutch business platform Sprout visits the San Francisco Bay Area and Los Angeles to speak with Dutch business owners. What are their unique stories and lessons for other entrepreneurs?

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Tags: Leadership, Management, Startups

Thinkers360 Credentials

7 Badges

Blog

Opportunities

1 Keynote
Innovation and strategy keynote speaker

Location: International    Date Available: July 31st, 2019     Fees: Upon request

Submission Date: July 30th, 2019     Service Type: Service Offered

Maaike’s deep experience as a strategy designer and CFO of Business Models Inc. is easily translated through her energy and presence as a speaker. She supports organizations with strategy, innovation, new business model design, and validation. Maaike delivers a unique point-of-view during her talks through her expertise in strategy, design thinking, strategic visioning and designing business models for the future.

Maaike is a regular speaker on management and innovation events, delivering keynote speeches and workshops about: Innovation Metrics That Matter, Rock Your Business Model, Future Mindsets, Innovate Like a Startup and Design Thinking in Business and the Pursuit of Change

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