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Kashyap Kompella
CEO and Chief Analyst at RPA2AI Research
Bangalore, India
Kashyap Kompella is the CEO of RPA2AI Research, a global industry analyst firm focused on Automation and Enterprise AI. Kashyap has 20 years of experience as an Industry Analyst, Hands-on Technologist, Management Consultant and M&A Advisor to leading companies and start-ups across sectors.
Kashyap is widely recognized as a thought leader on Enterprise Artificial Intelligence (AI), Automation, and other emerging technologies and his work has been featured in the media, including the BBC, Quartz, Economist, Mint, Hindu, Guardian, Forbes, Nikkei Asian Review, eMarketer, CMSWire, KMWorld, EContent and SearchCIO.
Kashyap is a CFA Charter holder and an alumnus of BITS, Pilani and Indian School of Business, Hyderabad. He also has a Master of Business Laws Degree and a Post-Graduate Diploma in Intellectual Property Rights Laws from National Law School, Bangalore.
Current Affiliations/Memberships:
- CEO and Chief Analyst, RPA2AI Research
- Contributing Industry Analyst, Real Story Group
- Venture Partner, Gemba Capital
- Contributor Forbes.com
- Columnist, Info Today Magazine ("AI Ethicist")
- Columnist, Speech Technology Magazine ("Interact")
- Co-Author, Practical Artificial Intelligence: An Enterprise Playbook
- Member, IEEE Ethically Aligned Design of AI systems for Business Committee
Available For: Advising, Authoring, Consulting, Speaking Travels From: Boston / Bangalore
Speaking Topics: Artificial Intelligence, Intelligent Automation, AI Ethics, Digital Transformation,
Kashyap Kompella
Points
Academic
255
Author
392
Influencer
212
Speaker
199
Entrepreneur
395
Total
1453
Points based upon Thinkers360 patent-pending algorithm.
Business Unit: Artificial Intelligence, Digital Transformation, FinTech, Cloud, RPA, Customer Experience
Theatre: Global
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: 11-50
Company Founded Date: 2024
Media Experience: 20 Years
Last Media Interview: 01/05/2021
Areas of Expertise
AI 43.59
Business Strategy 44.91
Cloud 42.38
Cryptocurrency 30.13
Customer Experience 33.13
Digital Transformation 44.65
Emerging Technology 30.23
FinTech 36.48
IoT 32.68
Leadership 30.11
Marketing 36.43
RPA 77.91
Industry Experience
Consumer Products
Financial Services & Banking
Healthcare
Insurance
Media
Pharmaceuticals
Professional Services
Retail
Telecommunications
Utilities
Publications
4 Academic Awards
CFA Charter
CFA Institute
August 25, 2017
Kashyap has earned the Chartered Financial Analyst designation (CFA charter) by passing all three of the CFA exams and gaining relevant industry experience, demonstrating their mastery of the investment analysis and decision-making skills most needed in the global investment management profession.
The CFA Program is the most respected and recognized investment management designation in the world globally. CFA Institute is the global association of investment professionals whose mission is to lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society.
Graduate Certificate in Public Policy
Takshashila Institution
June 02, 2014
Top on the list of board / CEO agenda is the regulatory concerns around technology and successfully navigating the policy domain is a critical success factor as technology and public policy increasingly intersect with each other.
The Graduate Certificate in Public Policy (GCPP) program covers courses such as
- Policy Analysis and Concepts
- Economic Reasoning for Public Policy
- Effective Communication and Media Engagement
and equips practitioners with a firm understanding of the fundamentals of public policy and governance.
Tags: Business Strategy, Digital Transformation, Privacy
Post Graduate Diploma in Intellectual Property Rights Law
National Law School
July 01, 2011
Awarded the post graduate diploma in IP rights law by National Law School, which is the top-ranked law school in India. My dissertation topic: Valuation of Patents - A Critical Analysis, synthesizes legal, financial and technology practitioner insights to arrive at a practical methodology to estimate value of patents.
Tags: AI, Innovation, Business Strategy, Legal and IP
Masters in Business Laws
National Law School
June 30, 2011
The National Law School of India University, Bengaluru (“NLSIU”), is the first national law university established in India. NLSIU has consistently been ranked No. 1 in India. The Chief Justice of India is the Chancellor of NLSIU, and provides unmatched stature and prestige to NLSIU.
The MBL is NLSIU’s flagship distance education degree. Graduates from this programme are managers and in-house lawyers in the biggest corporations. Tailored for lawyers and managers at all levels to acquire legal skills and the ability to assess legal risks for better decision making.
Yoga Teacher Training
A1000 Yoga Acadamey
April 17, 2016
Completed the 200 hour teacher training certificate in Hatha Yoga. Have combined Yoga precepts with corporate strategy, artificial intelligence and other business concepts to develop and deliver unique masterclasses. (for example at the Digital Leadership Conference in Denmark, 2019).
Tags: AI, Business Strategy, Digital Transformation
Book Publishing Course
Institute of Book Publishing
November 27, 2013
Completed the condensed course for industry professionals on end-to-end aspects of the book publishing industry, conducted by the Institute of Book Publishing (26th edition of the course). 18th-27th Nov, 2013
Tags: Business Strategy, Digital Transformation, Marketing
Venture Capital and Private Equity
ISB
March 25, 2007
A Certificate Course in Venture Capital and Private Equity Development offered by London School of Business Professors, in partnership with the executive education branch of the Indian School of Business.
Tags: Customer Experience, Digital Transformation, Marketing
6 Advisory Board Memberships
Advisor - Digital Alpha
Digital Alpha
July 01, 2020
Digital Alpha is a leading technology and consulting services firm headquartered in New York. Backed by the best industry minds from wall street companies like Bloomberg, Goldman Sachs, McKinsey, J.P Morgan, and Deloitte - Digital Alpha help enterprises take advantage of the data and digital paradigm to generate new levers that accelerate growth.
Ethically Aligned Design of AI for Business Committee
IEEE Global Initiative
July 01, 2019
The EAD for Business Committee represents the beginning of the next phase of work for The IEEE Global Initiative. This continuing series of work focused on highlighting Ethically Aligned Design focuses on specific topical areas such as health, artists and parenting along
with business related issues.
(please note that we are a member of the Business Committee, not a board member of IEEE EAD/IEEE Global Initiative, but among the categories that the Thinkers360 provides, this is the closest category to enter this in.)
Deep Analysis is an industry analyst and advisory firm that focuses on emerging trends and markets in information management and process automation management. Over the past two decades the Deep Analysis team has advised organizations ranging from technology firms such as Microsoft, IBM, and SAP to government departments in Europe, Asia, and the US. Deep Analysis also advised major public companies in insurance, media, supply chain, and healthcare.
Advisor - Altview
Altview Advisory
January 01, 2019
Altview Advisory was technology industry firm covering different digital technology marketplaces, vendors and products. Since Dec 2020, Altview has shifted focus to expert analysis and commentary.
Machine Learning Performance Benchmarks
ML Perf
August 31, 2018
MLPerf's mission is to build fair and useful benchmarks for measuring training and inference performance of ML hardware, software, and services.
MLPerf was founded in February, 2018 as a collaboration of companies and researchers from educational institutions. MLPerf is presently led by volunteer working group chairs.
rpa2ai Research has been a supporting organization of MLPerf since August 2018. (please note that we are not a board member or founding member of MLPerf, but among the categories that the Thinkers360 has, this is the closest category to enter this in.)
Technology Advisor to late-stage angel investment VC
Gemba Capital
May 28, 2018
Gemba Capital backs post-seed stage startups that are scalable and looking for angel investments. Kashyap Kompella is a technology advisor to Gemba Capital and advises on due diligence and market potential of investments being considered
Enterprise Mobile Technology Market Analysis
Real Story Group
February 05, 2015
The enterprise mobile platform marketplace consists of a plethora of vendors and tools, and many organizations struggle to identify the right set of vendors that are suitable for their scenarios. In our evaluations, we group vendors into three large categories.
Enterprise Collaboration and Social Networking
Real Story Group
January 01, 2017
RSG's Enterprise Collaboration and Social Networking Research Report is a book-length report (400-500 pages) that is updated multiple times a year. Kashyap was the lead industry analyst and author responsible for this report, contributing several chapters and publishing 2-3 revised editions during 2012 to 2017.
Tags: Customer Experience, Digital Transformation, Marketing
Marketing Automation and Campaign Execution
Real Story Group
January 01, 2015
RSG's Marketing Automation is a book-length report (300+ pages) that describes the essentials of digital marketing technology, market trends, vendor reviews, technology selection and implementation guidance. During 2014 to 2017, Kashyap was the lead analyst responsible for the digital marketing technology research and keeping the report up-to-date with revised editions.
Tags: Customer Experience, Digital Transformation, Marketing
Enterprise Mobile Platforms
Real Story Group
September 26, 2013
RSG's Enterprise Mobile Platforms is a book-length report (225 pages) that contains the essentials of enterprise mobile technology, its applications, vendor reviews, market trends and implementation best practices. During 2013-2015, Kashyap was a co-author of this report.
Broadcast and Media Asset Management
Real Story Group
January 01, 2013
RSG's Broadcast and Media Asset Management Report is a book-length report (215 pages) that contains description of media asset management technology essentials, use cases, reviews of leading vendors, market trends and implementation best practices. This is updated multiple times during the year and during 2012-2015 Kashyap was the lead analyst responsible for authoring and revising this report.
Tags: Customer Experience, Digital Transformation, Marketing
13 Article/Blogs
Can crypto help avoid sanctions?
LinkedIn
March 11, 2022
Can a country escape economic sanctions using cryptocurrencies?
This question became important as US and other countries imposed economic and trade sanctions on Russia. Here is our analysis.
No, China is not winning the AI race
The Hill
February 03, 2022
The global competition between the United States and China continues apace. Technology is rightly seen as providing unique leverage to win this geopolitical race. The U.S. long has been the global technology powerhouse, but not surprisingly, we have heard much about the Chinese government’s ambition to dominate high-tech industries such as 5G telecommunications, autonomous vehicles, blockchain, and semiconductor chips.
AI and future of work
BusinessLine On Campus
October 15, 2021
Artificial Intelligence is a horizontal technology. It means that AI applications are nearly everywhere. For example, AI will make its way to different functions (such as marketing, finance, HR, supply chain, IT, and customer support) and will be used in different sectors (such as banking, insurance, retail, manufacturing, healthcare, government, defence, and media).
AI to the rescue, in a cookie less world
BusinessLine On Campus
March 21, 2021
Online advertising uses first-party cookies and third-party cookies. First-party cookies are stored on your computer by the website you are visiting while third-party cookies, as the name suggests, are placed by their partners. Third-party cookies can be read by not just the original website you visited, but also all sites using the third-party partner’s code. Third-party cookies have become the main mechanism to track users across the web and are the workhorses of the multi-billion-dollar global ad-tech business. Third-party cookies are the key connective tissue to maintain your entire activity history and not just drive targeted advertisements but also used in measuring the effectiveness of digital ads.
Fighting against AI bias
BusinessLine On Campus
March 03, 2021
In my previous columns, I described how today’s Artificial Intelligence systems use deep learning execute tasks such as image recognition, speech processing, and text analysis. Such deep learning systems make use of advanced mathematical techniques and analyse vast amounts of data to make recommendations, and are even used to automate decisions. On the other hand, as humans we have (individual and collective, and conscious and unconscious) prejudices. Our cognitive capabilities are limited, and there are constraints on how much data we can reasonably process. So, AI can be expected to make objective and unbiased decisions compared to us, right? What then is AI bias or algorithmic bias?
How AI and deep learning are helping marketing
Business Line
January 18, 2021
The possibilities are many but we should distinguish between tactics and strategy. AI gives marketers turbo-charged tactical tools. But it is marketers who have to think of the big picture, use AI and data to better understand customers, and add value in a mutually beneficial way.
Preparing successful HR leaders in the age of AI
BusinessLine On Campus
December 23, 2020
Let’s say you see a job advertisement. You click through and read the job description. The role seems interesting and you email your CV. A couple of days later, you are notified that you are shortlisted, and an interview is scheduled. You also take an assessment test. Then, you get interviewed. The following week you learn that alas, you are not selected. But you get a nice and polite email wishing you all the best.
Diving into Deep Learning
BusinessLine On Campus
December 08, 2020
AI is certainly a hot area today, but it is by no means a new field. In fact, the term Artificial Intelligence was coined nearly 65 years ago in 1956. For nearly two decades after that, there was a wave of great hope around intelligent computers and the hard problems they’d be able to solve. But the first AI wave was followed by many years of disappointment because of the limitations of AI, and the funding for AI projects dried up. Later, a second wave of an AI boomed in the early 1980s, and again followed by an “AI winter” till the early 1990s.
How machine learning differs from traditional software
BusinessLine On Campus
November 25, 2020
In the last column, I discussed the difference between artificial intelligence and machine learning, and referred to narrow intelligence, which is a machine’s ability to perform a single task very well. Now, let’s use a more formal definition. The below definition is from Professor Tom Mitchell of Carnegie Mellon University:
A computer program is said to learn from experience E with respect to some class of tasks T and performance measure P, if its performance at tasks in T, as measured by P, improves with experience E. Among the several definitions of machine learning, this one stands out because of its practicality for managers. Leaving aside the underlying technical details and complexity for a moment, this helps managers make sense of an AI system in terms of:
What decisions the software needs to make (T)
What data to collect (E)
How they will evaluate its results (P)
Getting the nitty-gritty of artificial intelligence right
BusinessLine On Campus
November 11, 2020
If you are a non-technical person learning a technical subject or trying to understand a technical field such as Artificial Intelligence (AI), let me share a simple tip that will help you a lot. Don’t let the complex-sounding technical terms confuse you. In due course, you will get comfortable with terminologies if you focus on first principles and try to get an intuitive understanding of the concepts.
How young managers can adapt AI into the everyday
BusinessLine On Campus
October 27, 2020
Welcome to Future Tense. This column will answer the question of what aspects of AI a business manager should understand well to successfully apply it in their company.
So, I thought why not pose the same question to GPT-3, a state-of-the-art AI language model for text generation. I left out the irrelevant parts of the AI responses and strung together the good bits into this article. See for yourself whether AI gets it right or not.
The question posed to GPT-3 — What should a business manager understand to successfully apply AI?
Cybersecurity and Artificial Intelligence – It’s Complicated
CISOMAG
July 13, 2020
How can Artificial Intelligence (AI) can help improve cybersecurity practices in an environment of ever-increasing threats? But if we are not careful, AI can be a double-edged sword when it comes to cybersecurity.
Published in CISOMAG, the handbook for Chief Information Security Officers and CXOs
Edge AI: The new frontier of digital transformation
Mint Newspaper (Business Daily)
July 03, 2018
At its core, digital transformation is about profitably using data from smart devices to pursue your business objectives such as increasing efficiency of operations, improving customer experience and even creating new products and services. Artificial intelligence (AI) and the Internet of Things (IoT) are, thus, jointly advancing digital transformation.
Part of the IEEE PES Society execom. The execom is responsible for conferences, outreach and other activities through the year in Bangalore. We organized a flagship conference on Equitable Access to Energy with industry-academia expert participation and coordinated the development of a position paper on smart grids.
Audio Book: Practical Artificial Intelligence
Audible
November 30, 2020
Data technology is moving fast and thanks to AI, organizations can now use machines to perform complex tasks. However, for a lot of companies, incorporating AI into operations can be very daunting. This practical guide breaks down the basics of how AI works in simple, non-technical terms as well as what it takes for businesses to start incorporating it into their projects in a step-by-step approach.
Tags: AI, Business Strategy, Digital Transformation
Practical Artificial Intelligence - An Enterprise Playbook
Deep Publishing
September 01, 2019
AI is transforming businesses big and small around the world, but few really know how build an effective strategy or run an AI project. AI projects are structured and run very differently from traditional IT projects, and when they go wrong, they go badly wrong. But a little practical knowledge can go a long way to ensuring you know when you should consider AI and when to avoid it at all costs. That’s what this book does, it provides you with the essentials to steer you in the right direction.
We share with you lessons and guidelines from the real world that can help your project and career to succeed. This book provides an understanding of the different forms of AI and how they work, how to build a strategy and run a project. Importantly, it also looks at the dark side of AI, to help you to manage algorithmic bias and avoid costly mistakes.
Tags: AI, Business Strategy, Digital Transformation
Digital and Marketing Asset Management
Real Story Group
August 01, 2014
RSG's Digital and Marketing Asset Management is a book-length report (500 pages) that describes the essentials of digital asset management technology, its use cases, reviews of vendors, market trends and implementation best practices. During 2012 to 2016, Kashyap was a co-author of this report and contributed and revised multiple chapters.
Governance and Risk Allocation in Public Private Partnerships
Strategic Management Society
December 13, 2008
In this study we examine the factors underlying the distribution of risk in multi-party projects. The context of this study is the formation and performance of public-private-partnerships (PPP) in infrastructure projects in India. PPP are becoming prominent as a means of providing infrastructure without directly impacting upon a country’s public sector’s finances, especially the Indian government’s capacity to borrow is hindered for large infrastructure projects that often run in the tune of one billion dollars or more each project. Hence, it is interesting to look at the risks involved in PPP and how they can be managed efficiently. In this paper, we examine the successful cases of risk allocation in Indian context and formulate a model of collaboration in multi-partner execution projects based on the different assumptions underlying risk allocation and risk management.
Tags: Business Strategy, Procurement, Risk Management
5 Coursewares
Practical AI for the Information Professional
The Association for Intelligent Information Management (AIIM)
January 11, 2019
Artificial Intelligence is no longer science fiction - it’s here, and information professionals are using it to improve the way they work. Our Practical AI for the Information Professional training course offers real-world use cases for this new technology in Information Management. You will learn how AI works, methods for implementing it, and how to select the right tools and vendors.
Our Practical AI for the Information Professional course explores:
- Key concepts, methods, and examples of AI in business
- How to interpret outputs for AI models
- How to identify AI opportunities for your organization
- How to develop an AI roadmap
- AI use cases in Information Management
- Ethical and regulatory concerns
- Overview of leading AI tools
Tags: AI, Business Strategy, Digital Transformation
Emerging Technologies: Artificial Intelligence (AI)
Association for Intelligent Information Management (AIIM)
January 03, 2019
This introduction to Artificial Intelligence cuts through the hype and provides you with fact-based analysis, insight, and advice that you can take and use immediately in your workplace. You will learn real-world use cases for AI and gain an understanding of where it can fit into your information management strategy.
Tags: AI, Business Strategy, Digital Transformation
Emerging Technologies: Blockchain
Association for Intelligent Information Management (AIIM)
January 02, 2019
This introduction to Blockchain cuts through the hype and provides you with fact-based analysis, insight, and advice that you can take and use immediately in your workplace. You will learn real-world use cases for Blockchain and gain an understanding of where it can fit into your information management strategy.
This course explores:
- The core concepts that underpin Blockchain
- How Blockchain actually works and what it does
- The strengths and weaknesses of Blockchain technology
- Why Blockchain is important to the future of information management
Tags: Blockchain, Business Strategy, Digital Transformation
Emerging Technologies: Robotic Process Automation (RPA)
Association for Intelligent Information Management (AIIM)
January 01, 2019
This introduction to Robotic Process Automation cuts through the hype and provides you with fact-based analysis, insight, and advice that you can take and use immediately in your workplace. You will learn real-world use cases for RPA and gain an understanding of where it can fit into your information management strategy.
This course explores:
- What RPA software is and where it fits in the broader spectrum of enterprise automation
- The contrast between RPA and AI and BPM
- The benefits and limitations of RPA
- Which business processes are best suited for RPA, including examples from select industries
Emerging Technologies: The Cloud
Association for Intelligent Information Management (AIIM)
December 31, 2018
This introduction to The Cloud cuts through the hype and provides you with fact-based analysis, insight, and advice that you can take and use immediately in your workplace. You will learn real-world use cases for The Cloud and gain an understanding of where it can fit into your information management strategy.
This course explores:
- Different cloud models and how they are structured
- How the cloud works and why it matters
- The unlimited processing power of the cloud to drive intelligent information management
- A practical understanding of both the limitations and the advantages of moving to the cloud
Tags: Business Strategy, Cloud, Digital Transformation
1 Faculty Member
Executive Education Program - Guest Faculty
IIM-B
November 12, 2020
Guest Faculty at IIM-B for the executive education program Artificial Intelligence (AI) and Analytics Based Business Strategy. Developed the curriculum, including case studies for class discussion, for two sessions and delivered the sessions on AI due diligence, Funding AI businesses.
AI Profs is a spin-off business incubated by RPA2AI Research.
Currently in the soft launch phase, AI Profs focuses on a lite-touch consulting model for using AI in business using next-gen methodologies and framework.
Co-founder of Pricology that, a firm that leverages data, analytics and proprietary machine learning methods / IP to provide research and advisory services for pricing strategy to B2B firms, with particular focus on SaaS, Enterprise software, API pricing, Cloud platforms and professional services.
Currently in hibernation as (we) founders promote another venture in AI/Automation.
GreenVeda Edusights
GreenVeda Edusights
January 01, 2011
Kashyap was the co-founder of GreenVeda and over the course of 15 months, the start-up developed three prototypes/MVPs to identify market potential and product-market fit, including Social Styler, an AI-based image recognition app for hair salons. This was before the deep learning advances and we used the OpenCV (which is/was one of the leading computer vision libraries). Unfortunately, we did not taste success in this venture but helped us understand the actual nitty-gritty of developing AI-solutions/products, which has proved valuable in our consulting work on Enterprise AI (and helps us separate hype from reality :-))
Award: The 10 Most Innovative Global AI Executives
Analytics Insight Magazine
February 07, 2020
Analytics Insight Magazine has featured Kashyap Kompella among 'The 10 Most Innovative Global AI Executives'. The magazine issue features ten seasoned disruptors who have significantly contributed towards the AI-driven transformation of their respective organizations and industries. These foresighted innovators are driving the next-generation of intelligent offerings across current business landscapes globally.
Judge for EContent 100 Awards 2018
EContent
November 05, 2018
Each year, EContent magazine compiles a list of the 100 companies that matter most in the digital content industry and 2018 was the 18th consecutive year of these awards.
Judge for EContent 100 Awards 2017
EContent
November 01, 2017
Each year, EContent magazine compiles a list of the 100 companies that matter most in the digital content industry. 2017 was the 17th year of these rankings.
Judge for EContent 100 Awards 2015
EContent
December 01, 2015
The EContent 100 list of companies that matter most in the digital content industry and 2015 was the 15th year of this annual recognition by EContent magazine.
Digital Marketing Reference Models
Real Story Group
August 20, 2018
Traditional IT-oriented architectural reference models only provide a layered inventory of digital marketing systems and provide a baseline for further analysis of functional, integration, and security/privacy needs.
However, a complementary approach to digital marketing as a strategy, practice, and technology examines the efficacy and usability of marketing systems from the perspective of the customer. A customer-centric reference model can more closely tie systems analysis to business value via the pursuit of brand awareness, customer engagement, and increased sales.
This paper examines both types of reference models — enterprise-oriented as well as customer-centric — and offers advice to organizations seeking to systemically improve the effectiveness of their omni-channel marketing.
AI Due Diligence Framework for Investors and M&A Teams
RPA2AI
March 20, 2018
Tangential technologies are being bandied about as AI and in many instances these AI components are not core to the product. We developed this framework for due-diligence of AI products, which includes a 25-point analysis of AI products to look under the hood to assess how effective they might eventually turn out to be.
IoT - Monetization and Pricing Models
RPA2AI Research
February 09, 2018
As physical products become smart products, new business models are emerging. A framework for traditional product companies to develop competencies in digital product management and how to layer AI, data and analytics, and new pricing models on top of IoT-enabled products and services.
Tags: AI, Business Strategy, Digital Transformation
Effectiveness Model - Digital Marketing Technology
RSG
January 31, 2017
Contributed to the development of RSG's Effectiveness Model , which provides a structured framework for benchmarking your digital environments and building strategic roadmaps. It enables you to audit, assess, and explain your current state But more importantly, it shows where you are over- and under-investing in one dimension or another, so you can re-balance your portfolio of capabilities.
Tags: Customer Experience, Digital Transformation, Marketing
Effectiveness Model - Enterprise Collaboration
RSG
January 02, 2017
Contributed to the development of RSG's Effectiveness Model , which provides a structured framework for benchmarking your digital environments and building strategic roadmaps. It enables you to audit, assess, and explain your current state But more importantly, it shows where you are over- and under-investing in one dimension or another, so you can re-balance your portfolio of capabilities.
Tags: Business Strategy, Cloud, Digital Transformation
Effectiveness Model - Digital Assets
RSG
December 01, 2016
Contributed to the development of RSG's Effectiveness Model , which provides a structured framework for benchmarking your digital environments and building strategic roadmaps. It enables you to audit, assess, and explain your current state But more importantly, it shows where you are over- and under-investing in one dimension or another, so you can re-balance your portfolio of capabilities.
Tags: Business Strategy, Cloud, Digital Transformation
Digital Asset Management Industry Maps
Real Story Group
August 13, 2015
Reliable estimates of the DAM market share are hard to come by and — as far as we can tell — have not been attempted. However, we have derived relative usage data from our survey of large enterprises. While this data does not represent formal market share figures, it highlights key trends of the marketplace, particularly when viewed together with customer satisfaction scores.
Digital Workplace Reference Model
RSG
May 15, 2015
An employee-centered reference model that ties systems analysis more closely to business value via the pursuit of employee effectiveness, engagement, and satisfaction.
Tags: Business Strategy, Cloud, Digital Transformation
Web Content & Experience Management Industry Maps
Real Story Group
February 12, 2015
Reliable estimates of WCM market share are hard to find. However, we have derived relative usage data from a survey of large enterprises. While this data does not represent formal market-share figures, it highlights key trends about the marketplace, particularly when viewed together with customer satisfaction scores.
Tags: AI, Business Strategy, Digital Transformation
Voice Interfaces and Contactless Interactions
Speech Technology
May 01, 2020
Covid-19 fuels the acceleration of contactless options for interacting with the physical world. Voice interfaces are convenient, inclusive, and well-suited for a wide range of applications and will find greater adoption in the days and years ahead.
Tags: Customer Experience, Digital Transformation, IoT
Smart Speakers Should Embrace Privacy by Design
Speech Technology
December 09, 2019
Privacy concerns are to be expected with always-on devices that are passively listening to your most intimate conversations. But media reports of employees and contractors of Amazon and Apple listening to such voice recordings have escalated such concerns.
Tags: AI, Business Strategy, Digital Transformation
A Guide to Emotional AI for Business
EContent Magazine
September 16, 2019
This article provides an overview of emotional AI and potential use cases/applications, as well as highlights key challenges and best practices to keep in mind as you consider implementing emotional AI technologies in your organization.
Tags: AI, Customer Experience, Digital Transformation
Security Threats to Speech Apps in the Age of Deep Fakes
Speech Technology
September 16, 2019
As machine learning marches forward, we are becoming aware of the dangers of "deep fakes" generated by deep learning algorithms. Not surprisingly, machines can be both the problem and the solution.
Architecture of Ethical AI Applications
EContent Magazine
August 27, 2019
AI bias, or algorithmic bias, refers to repeated errors in machine learning models that create unfair (or even illegal) outcomes. Eliminating algorithmic biases is a core tenet of ethical AI. You use the outlined architectural principles to make your AI applications ethical by design.
Tags: AI, Business Strategy, Digital Transformation
Enterprise Voice Strategy
Speech Technology
June 01, 2019
Outlined an approach to navigate the rapidly evolving voice applications space and helps you arrive at a strategy that works best for your organization.
Tags: AI, Business Strategy, Digital Transformation
How to Achieve Personalization on a Global Scale
EContent
October 23, 2017
Enterprises struggle to achieve personalization at scale because of trying to do too much all at once and the technical complexity involved. An agile and iterative approach that prioritizes personalization focus areas—based on business goals and implementing a best-of-breed technology stack that is well-integrated—can help you achieve personalization at scale.
Tags: Customer Experience, Digital Transformation, Marketing
Can Machine Learning Help Fight Fake News?
EContent
October 17, 2017
Automated fact-checkers are useful as a first line of defense, identifying dubious content for further inspection by humans and increasing their efficiency. Thus, in the fact-checking domain, humans lead, and machine learning algorithms play the supporting role.
Ethics of AI: Current State, Challenges and Way Forward
MIET
January 30, 2021
We are right to be excited about AI but wrong to ignore AI Ethics. That's my call to action in a keynote for STEM professors at the "AI and Deep Learning" program by AICTE & MIET Jammu.
TEDx Talk: Artificial Intelligence: Winners and Losers in the Brave New World | Kashyap Kompella
TED
October 01, 2020
Are you ready for some unlearning? In this laughathon, learn what artificial intelligence is not and what can students, professionals, and countries do to prepare for an AI future.
In fact, the second half of this talk was actually written by AI.
So, can AI give a Ted talk? See for yourself.
5th Computer Society of India Students Convention
CSI
February 28, 2020
Model Institute of Engineering and Technology (MIET) organized the 5th Computer Society of India (CSI) J&K Students Convention at its Kot Bhalwal campus.
Kashyap Kompella CEO of Technology Consulting firm rpa2ai Research and Dr Harshit Kumar, Senior Research Engineer at IBM, India Research were the key note speakers.
The theme of the convention was “Advances in Artificial Intelligence and Deep Learning”.
MarTech Mumbai 2019 conference
Exchange4Media
November 26, 2019
The concluding chapter of the MarTech Mumbai event was a session by Kashyap Kompella CFA, Co-author of ‘Practical Artificial Intelligence’ and CEO of rpa2ai Research.
CMOs are under pressure to find the right tools to achieve results based on three customer-centric trends: rising customer preferences for mobile engagements; elevated customer expectations for personalized interactions and leadership demands for marketing transparency and ROI. Kompella spoke about the three themes of mobile, personalisation and RoI
Overview of RPA and Intelligent Automation Market
AI World
October 25, 2019
Kashyap Kompella is the Track Chair for the RPA and Intelligent Automation at AI World. Kashyap will kick off this special event with a presentation on the state of the intelligent automation market. After that, industry executives and AI thought leaders will present intelligent automation use cases, case studies, RPA and AI technologies and enterprise AI best practices and roadmaps.
The employee-first culture | Kashyap Kompella | peopleHum
peopleHum
April 12, 2021
Kashyap Kompella talks to peopleHum about the importance of inculcating employee-first culture in organizations. Watch the entire episode to know more. If you like the video, please subscribe to the channel, so we could keep producing more content like this!
Media Mention: Collaboration and Productivity Software Suites
Business Line
January 31, 2021
Technology analyst Kashyap Kompella, CEO of RPA2AI, says that in B2B productivity tools, there is room for Google, Microsoft, Zoho and many other specialist players. There can be multiple winners – each catering to different customer segments.
Tags: Digital Transformation, Marketing, Business Strategy
AI: What it is, isn’t, and how to succeed at it
Deloitte
January 20, 2021
AI: It's time is now, but critical issues await effective solutions
Artificial intelligence is all the rage in nearly every sector, but many people still can’t adequately define it, especially vis-à-vis its complement, machine learning. There are also concerns about algorithm bias and failure rates with AI projects. In this episode, Mike Kavis sits down with rp2ai Research founder and CEO Kash Kompella to discuss his book, “Practical Artificial Intelligence Enterprise Playbook.” The pair discuss AI—what it is, what it isn’t, bias and ethics concerns, and how to get (and keep) AI projects on track. Kash’s take is that humans need to be constantly in the loop and that governance plays a critical role in preventing both bias and AI project failure.
Being able to identify [AI] use cases, having realistic expectations...becomes very important.
Rise of Phygital in the events industry
Economic Times
January 20, 2021
One of the key challenges as well as opportunity in virtual events is driving engagement. experiences and rewarding the audience for participation. Kompella highlighted how to make sure that the audience is excited equally for the online events, as they are for offline events
Tags: AI, Customer Experience, Digital Transformation
Media Interview: Looking Back at 2020 and Looking Ahead to 2021
CXO Today
January 05, 2021
Senior Technology Editor Leslie D'Monte (CXO Today) interviews Kashyap Kompella, Founder and Chief Analyst of analyst firm RPA2AI shared his insights on the bias in AI, digital transformation in general and a whole lot of other engaging topics such as digital payments.
Why did AI cross the road? We asked GPT-3 and it got into quite the existential tangle
The language model’s writing capabilities are impressive. But take a look at what happened when industry analyst Kashyap Kompella asked AI a philosophical question.
Media Mention: Google, Unilever partnership uses AI for sustainable sourcing
TechTarget
September 25, 2020
By 2023, Unilever, with the help of Google and other technology partners, plans to achieve a deforestation-free supply chain.
To detect changes in land usage over time, AI can compare current satellite imagery to baseline land area images. Existing models can distinguish different types of land use, such as agriculture, pasturing, planted forests, natural forests and coastal areas, said Kashyap Kompella, CEO of industry analyst firm RPA2AI.
Media Mention: GPT-3
Mint Newspaper
September 06, 2020
A great story on how businesses can use GPT-3, the new AI language model from Open AI in Mint newspaper.
Senior technology editor and MIT Knight Science Journalism Fellow Leslie D'Monte provides useful context, highlights potential use cases and some challenges, with quotes from business leaders and technologists.
Avec sa dernière mise à jour, PyTorch s’aligne sur Tensorflow
Le Mag IT, French IT Publication
April 24, 2020
Featured in LeMagIT, a French tech portal for CIOs. For AI geeks only: my take on PyTorch updates (on which Facebook and Amazon AWS collaborated) and Google's TensorFlow.
Speech Applications Are Vulnerable, Too
No Jitter
October 04, 2019
Learn more about how artificial intelligence (AI) and machine learning could be put to malicious use in exploiting speech apps in this interview with Kashyap Kompella, CEO and chief analyst of rpa2ai Research, a global industry analyst firm that focuses on enterprise AI and automation, and co-author of “Practical Artificial Intelligence — An Enterprise Playbook."
A roadmap to using Artificial Intelligence
Business Line Newspaper
September 12, 2019
Review/Extract of our book "Practical Artificial Intelligence" published in Business Line:
"Thinking about leveraging AI in your organization? Perplexed about which use cases and technologies would be relevant, what sorts of data to mine, how to budget for it, how to build skilled teams and where to find vendors? This book, which also addresses the dark side of AI, is a useful guide. "
Tags: AI, Business Strategy, Digital Transformation
Media Mention: Why unicorn InMobi wants to take an AI-powered 'Glance' at your smartphones
Mint Newspaper
May 29, 2019
The battle for your attention moves to your mobile phone's lock screen. Detailed story in Mint newspaper, with insights from RPA2AI CEO Kashyap Kompella
Why unicorn InMobi wants to take an AI-powered 'Glance' at your smartphones
Mint Newspaper (Financial Daily)
May 29, 2019
Glance is InMobi's B2C unit that uses artificial intelligence (AI) to identify trending topics and personalise the experience for smartphone users. The competition for Glance comes from all apps vying for user attention such as Facebook, Whatsapp, TikTok and YouTube
Dark Marketing: An Outgrowth of Personalized Digital Experiences
EContent
March 04, 2019
The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.
Kompella has some advice for marketers who may be too concerned with what their competition is up to. “ Get an intimate understanding of your customers first and then you can train your sights on your competition.”
The Light and The Dark Sides of RPA and AI
The Deep Analysis
October 22, 2018
An extended chat with Kashyap Kompella, CEO of RPA2AI. We discuss the upcoming AI World conference in Boston and look at a number of practical challenges regarding the implementation of AI & RPA in the real world.
Distinguishing between AI and automation
People Matters
August 22, 2018
To avoid ambiguity while choosing a relevant tech solution for the talent challenge HR is trying to solve, being able to differentiate between automation and AI is imperative. The clarity helps HR in leveraging AI & Automation for superior performance.
Panel Discussion on Driving Engagement, Experiences and Rewards for Audience
ETBrandEquity.com
January 20, 2021
The launch edition of Event Tech Summit 2021 will discuss the challenges and opportunities that has opened up in this sector. Market leaders will also discuss how this industry has evolved and will share insights of how to capitalize the opportunities available.
Tags: Customer Experience, Digital Transformation, Marketing
AI World Summit | AI for Sustainability Panel
YouTube
December 06, 2020
Excellent panel on AI for Sustainability Development Goals - the passion of these experts from governance, sustainability, policy, finance and technology areas really shone through as they provided rich insights.
Tags: AI, Business Strategy, Digital Transformation
AI for Sustainability
Arguden Governance Academy
December 06, 2020
Excellent panel on AI for Sustainability Development Goals - experts from governance, sustainability, policy, finance and technology areas provided rich insights.
Tags: AI, Business Strategy, Digital Transformation
Intelligent Automation with RPA
AI World
October 24, 2019
All industries face unprecedented operating challenges as they manage mounting budget constraints while trying to become more agile and increase business objectives. Unable, in many cases, to hire more employees, enterprise leaders are forced to spend dollars on contractor support or shift resources away from strategic work to handle routine, manual tasks. Robotic process automation (RPA) provides businesses the capability to operate more efficiently with reduced resources. Furthermore, RPA is moving from the back office to the front and empowering knowledge workers. Hear from thought leaders and subject matter experts who will discuss leading use cases for intelligent automation and its advantages over machine learning approaches.
Future of Data Science and Data Engineering Skills
HSBC Global Data and Analytics Symposium 2019
September 24, 2019
The panel discussed various aspects of maturing the data science practice in an organization. Plus what are the skills that data scientists need to be successful in the future.
Adoption, Best Practices, and Successful Deployment of Process Automation
AI World Gov
June 26, 2019
The federal government is facing unprecedented operating challenges as they manage mounting budget constraints while trying to be more agile to increase mission objectives. Unable, in many cases, to hire more employees, federal agencies are forced to spend dollars on contractor support or shift resources away from mission-critical work to handle routine, manual tasks. Robotic process automation (RPA) provides federal agencies the capability to operate more efficiently with reduced resources. Hear from government thought leaders and subject matter experts who will discuss their adoption, best practices, and successful deployment of RPA.
Future of Software Delivery
Consortium for Information & Software Quality
November 16, 2018
The Consortium for Information & Software Quality (CISQ) in partnership with Tech Mahindra hosted a seminar on Software Development and Delivery Trends.
Kashyap spoke about the impact of AI / Automation on software quality and assurance functions. Topics discussed included:
- Progress on applying machine learning to software quality
- Capitalizing on the delivery capabilities of automation, RPA and AI
Tags: AI, Business Strategy, Digital Transformation
Moving from Legacy ECM to Intelligent Information Management
AIIM Conference
April 11, 2018
In an AI world, where deep learning completely shrinks the development time -- while amping up the computing power, do content management capabilities become irrelevant and obsolete? The answer is no. This panel discussed how leading organizations are leveraging emerging technologies like AI/ML/Blockchain/RPA to build the next generation of Intelligent Information Management Platforms.
Deloitte On Cloud Podcast: AI: What it is, isn’t, and how to succeed at it
Deloitte
January 20, 2021
AI has the promise to transform business, but only if it is implemented correctly and used effectively and kept as bias free as possible. So, to keep projects on track, it's critical to keep humans in control and practice good governance.
Podcast: Will Your Company Transform to a Digital First One in 2021?
Science of CX
September 16, 2020
Steve Pappas sits down with Kash Kompella, CEO of RPA.ai, advising some of the biggest companies around the world in AI, Investments and M&A Advisor and author of Practical Artificial Intelligence. Our conversation covered many aspects of AI and CX that can help each listener today.
Tags: AI, Customer Experience, Digital Transformation
AI Ethics in Business
Digital Creed
September 01, 2020
Businesses and institutions that leverage the power of AI for applications must do so in a responsible manner, so as to protect the best interests of humanity.
Kashyap Kompella, CEO at RPA2AI Research says AI without Ethics is like a recipe for disaster. He explains what it means for business and how organizations can build AI Ethics practices.
Policy making in the Digital Economy
AI World Summit
December 01, 2020
Policy-Making in the Digital Economy and Impact of Tech Disruptions.
Kashyap highlighted that
1) There is a distinction between:
(a) Policy/Regulation for AI and
(b) AI as a tool for public policy.
Both are different topics and should be treated separately.
SCube TV interviews Kashyap on AI, Opportunities in AI, Future of Work, Reskilling and more
SCube TV
September 01, 2020
S Cube TV is a Web Channel with 180,000 subscribers. For their business/technology show, Kashyap speaks on a wide range of technology topics with emphasis on the impact of AI and Automation.
Yoga + AI talk: How to get fit professionally to succeed in the age of AI
Boye Conference, Denmark
November 05, 2019
AI is already beginning to have an impact on the nature of our work and jobs. To succeed in the age of AI, as knowledge workers, we need to equip ourselves with new skills and new mindsets. How do you prepare yourself for this journey?
You don’t need to be a regular yoga practitioner to join this session. The asanas will be beginner level and easy to follow along . This session will help you get into a mood for thinking and reflecting. This session is very inclusive: if you just want to come for the talk, that’s fine too.
Intelligent Automation – No Data Scientist Required
AI World
October 23, 2019
How to:
- Improve operational efficiencies with reduced resources
- Create value for back office and empowering knowledge workers
- Build trust to pursue machine learning
Future of Jobs: Impact of Technology
CFA Society India
September 14, 2019
Kashyap spoke about how fears about mass displacement of jobs because of AI are misplaced but that does not mean that knowledge workers in finance can be complacent. What opportunities does AI create in the finance field and how do you prepare yourself to take advantage of the opportunities that arise?
Coordinator -- Public Policy Special Interest Group
ISB
January 01, 2020
The Public Policy SIG provides a forum for our b-school alumni to explore the intersection of and relationship between business, government, technology and politics domestically and internationally. We conduct expert webinars, idea / white paper contests and publish articles and discussion papers.
FutureTense: Cognizant and the IT services / outsourcing industry
RPA2AI
October 10, 2020
#FutureTense: Some reflections on Cognizant and the IT services / outsourcing industry in a world that's not so "flat" any longer. #cognizant #ctsh #digitaltransformation #offshoring #outsourcing #globalservicedelivery #IndianIT #IT #ITservices
Tags: AI, Business Strategy, Digital Transformation
2 Visiting Lecturers
Visiting Faculty
Institute of Directors
January 07, 2020
Visiting Faculty on Transformative Technologies for the Institute of Directors. The Institute Of Directors (IOD) is an apex national association of Corporate Directors and builds boards of the future. IOD is a platform to deliberate Boardroom issues including Governance, Development, Sustainability & Inclusive Growth. IOD’s 'Masterclass for Directors' training for 'Certified Corporate Directorship', has become a global benchmark.
Tags: AI, Business Strategy, Digital Transformation
Executive Education Faculty : Creating Value through Collaboration
Indian Institute of Management
March 19, 2013
Developed the module curriculum, including case studies and class materials, and taught a cohort of senior industry managers in this prestigious program of the "Ivy Leage" institute of management, IIM-B. Covered pricing strategies, structuring large deals and b2b negotiation playbook.
Marketing Technology Marketplace Trends
Real Story Group
May 17, 2017
The marketing world has perhaps never seen so much change. The core concept of the marketing funnel is disappearing and has been replaced by the "customer journey." Marketing will continue to be more reliant on complex technology — so much so that no marketing strategy will be successfully implemented without the right tools.There’s a broad diversity of marketing use cases, and enterprises must choose between end-to-end platforms, and specialist solutions to meet marketing requirements.
This webinar discusses:
- Key trends shaping the marketplace
- How these trends affect your technology choices
- Overview of key players in the marketplace
Eight Secrets Vendors Won't Tell You About Enterprise Social-Collaboration Technology
Real Story Group
April 26, 2017
Join Kashyap Kompella, for a rapid tour of eight “gotchas” to avoid when selecting or implementing this technology. Whether you are still considering your options or you have already licensed a social-collaboration platform, this session will reveal insider wisdom about how to do it right.
The Right Way to Select Social Collaboration Technology
Real Story Group
February 01, 2017
The marketplace for social and collaboration software has changed markedly. We've seen mergers, acquisitions, and more. Meanwhile, enterprise architects are struggling to align core collaborative services at a time when nearly every major vendor is adding "social" features within their own silos.
Join Kashyap for a tour of the current technology landscape.
Overview of the Enterprise Collaboration and Social Software Marketplace
Real Story Group
February 08, 2016
Collaboration and social software tools are the pillars of the next-gen digital workplace, and it's critical to examine where this marketplace currently is — and where we think it's headed — to envision how this could affect your own collaboration and social software projects.
The Right Way to Select Marketing Automation and Social Technology
Real Story Group
December 10, 2015
This fast-paced webinar will help you quickly grasp the myriad of technologies available for multichannel digital marketing, with a special emphasis on marketing automation suites and platforms, as well as social media marketing & intelligence tools.
Creating an Effective Center of Excellence for Enterprise Mobility
Real Story Group
April 29, 2014
Many enterprises take a piecemeal approach to mobile technology. You face many hurdles, including fast-changing employee and customer expectations, a rapidly evolving marketplace, and a shortage of expert resources.
A Center of Excellence can help you effectively navigate these challenges, and serve as the “tip of the spear” for your enterprise mobile strategy. In this webinar Kashyap Kompella discusses the charter, focus areas, and best practices for an effective Center of Excellence.
Social Software in the Enterprise - Quo Vadis?
Real Story Group
February 13, 2014
When it comes to social software vendors, gone are the vast promises of enterprise "transformation" and employee "liberation." Instead, we are witnessing much-needed software improvements that are tied to realistic use cases. So, where do we think the social software marketplace currently is — and where do we think it is headed?
Enterprise App Stores: An idea whose time has come?
Real Story Group
January 01, 2014
Consumer app stores like Apple iTunes and Google Play have fundamentally altered how consumer software is procured and delivered. It is pertinent to examine the role of internal app stores in your enterprise strategy. Based on our research and advisory experience, this webinar will address relevant topics, such as:
What are the key issues you should be aware of in developing an app store strategy?
How do you decide if your enterprise should have an internal app store?
What are the learnings from early adopters?
Enterprise Mobile Platform Evaluations
Real Story Group
June 19, 2013
The business case for enterprise mobility seems almost self-evident. From boosting employee efficiency to increasing customer convenience, the possibilities are very promising. However when it comes to actual execution, enterprises face many hurdles. The marketplace remains nascent, the solutions are still maturing, and the pace of change is rapid.
Evaluating Collaboration and Social Software: Challenges and Best Practices
Real Story Group
April 10, 2013
The fast pace of change in collaboration and social software technologies provides new opportunities for business value, but also may increase risk and create new failure points. IT and business leaders are struggling to strike a balance between short-term agility gains and potential longer-term challenges.
This webinar, led by Kashyap Kompella, will examine the challenges of emerging collaboration/social technologies where business and IT interests overlap — and may conflict.
Innovation Management Software
Real Story Group
March 13, 2013
Innovation is a strategic priority for organizations and across industries; mastering the art of innovation is increasingly recognized as a competitive differentiator. Not surprisingly, enterprises strive to strengthen long-standing innovation practices as well as explore new innovation models like crowdsourcing, co-creation and open innovation.
In this webinar, Kashyap Kompella provided an independent and objective view of the innovation management software arena. He provided an overview of the marketplace, examined some leading vendors, and address practical implementation questions.
Tags: Business Strategy, Cloud, Digital Transformation
25 Whitepapers
Enterprise Search and AI – Better Together?
Deep Analysis
February 15, 2020
Enterprise search is at a turning point. From its origin in the 1980s, search has become hamstrung by the sheer volume and disorganization of enterprise data, and users are frustrated by their inability to find the information they need. It’s easy to blame the technology, but the reason lies both in technology and human factors, as enterprises lack specialized teams to organize and categorize the data to be searched.
Tags: AI, Business Strategy, Digital Transformation
Digital Marketing Reference Models
Real Story Group
August 20, 2018
Top-performing organizations already recognize that a superior customer experience is intrinsically tied to the quality of their digital channels, and companies that sell tangible products effectively tie together in-store and digital shopping experiences. However, the quest for effectiveness in omni-channel marketing is hampered by a lack of practical frameworks to assess current states, conduct multi-stakeholder analysis, and help charter custom roadmaps for enterprise contexts.
This paper examines two types of reference models — enterprise-oriented as well as customer-centric — and offers advice to organizations seeking to systemically improve the effectiveness of their omni-channel marketing.
Enterprise Collaboration and Social Software Marketplace Analysis
Real Story Group
February 21, 2017
While there is an acknowledged need to improve employee digital experiences, there is little consensus on core functionality or user experience design patterns. Vendors continue to innovate in both cases; as a customer, you have more choices than ever.
Campaign and Lead Management Technology Marketplace Analysis
Real Story Group
February 17, 2017
The marketing technology landscape continues to be crowded, but early signs of consolidation are becoming apparent in campaign and lead management but marketers still must sort through a wide variety of tools and technology to determine the best-fit products for them.
Enterprise Collaboration & Social Software Survey Findings
Real Story Group
June 20, 2016
We conducted a survey to obtain practitioner perspective on key enterprise collaboration and social software-related themes and this paper presents the key findings.
Survey on Digital Marketing Technology
Real Story Group
April 26, 2016
We conducted a survey to obtain practitioner perspectives on key digital marketing technology-related themes. Overall, the survey shows MarTech tools underperforming, although some enterprises have succeeded at balancing strategy, technology, and internal expertise.
Marketing Automation & Social Technology Marketplace Analysis
Real Story Group
February 16, 2016
The marketing world has perhaps never seen so much change. The core concept of the marketing funnel is disappearing, replaced by the customer journey. The pace of change can be quite unnerving, and there’s a real risk of falling behind if you don’t keep up with competition. However, there is also the exciting prospect of differentiating your product and racing ahead.
Enterprise Collaboration and Social Software Vendor Marketplace
Real Story Group
January 05, 2016
The “Enterprise Collaboration and Social Software” market saw both growing maturity as well as an expanded set of credible offerings. Despite some pundit disinterest, enterprises are still experimenting heavily in this space.
Vendors are responding by experimenting with new business and delivery models, highlighted most notably by Microsoft, which now takes a cloud-first approach to enterprise collaboration.
What Does the Future Hold for Jive Software?
Real Story Group
May 18, 2015
During the “Enterprise 2.0” mania of the last decade, Jive was structured and valued as a high-growth play — both before and after its splashy IPO.
However, the company is now experiencing decelerated revenue and customer growth, leading to significant reduction in its market capitalization.
What does this mean for Jive and the enterprise collaboration software market as a whole? This paper analyzes the strategic choices confronting Jive and makes specific recommendations for current and prospective customers.
Digital and Media Asset Management Software Usage
Real Story Group
February 25, 2015
We conducted a survey to gain practitioner perspective on key digital & media asset management software themes such as common use cases, tools, vendors, implementation issues, and overall challenges. Findings are presented in this paper
Enterprise Collaboration and Social Software Market Analysis
Real Story Group
February 15, 2015
In the “Enterprise Collaboration and Social Software” market, the collaboration side has been around for much longer, but the newer social networking side accounts for a great deal of recent interest in this software category.This paper provides a market snapshot.
Organizational Factors in Social-Collaboration Success
Real Story Group
January 27, 2015
We analyze the experiences of large and very large organizations with respect to organizational models and attendant effectiveness with social-collaboration technology. Specifically, we look at the effects of the organizational model on application / use-case maturity, as well as the breadth of challenges enterprises face based on the model they choose.
2015 Marketing Automation & Social Technology Marketplace Analysis
Real Story Group
January 23, 2015
The marketing function’s dependence on technology has increased so much that we now almost always speak of the CIO and the CMO in the same breath. Even while the IT spending in other categories remains flat or declined, the marketing function’s spending on technology has held up — even through the recessionary environment. This paper provides a current snapshot of the key players in the digital marketing technology marketplace to help you navigate this dynamic arena.
Marketplace Analysis: 2014 Enterprise Collaboration and Social Software
Real Story Group
January 24, 2014
This briefing charts the trajectory of the marketplace as a whole, and highlights the relative risks and opportunities across key vendors through the Reality-Check framework.
Market Analysis: 2014 Digital Marketing Technology
Real Story Group
December 31, 2013
This paper offers a snapshot of the key players in the digital technology marketplace, and examines current risks and opportunities for customers amid the most important vendors.
Captive 2.0: The Next Generation of Indian IT and BPO Captive Operations
Economist
June 30, 2008
If you are a Fortune 500 company, what should your strategy for global centers in low-cost locations be? How do you execute on your strategy? This report when published in 2008 was ground breaking in its impact and much to our pleasant surprise, has aged very well. The core constructs we outline here are still very relevant and continue to find resonance with leadership teams across the globe.
Crafting your own plan for intelligent automation
European Digital Leadership Conference, Denmark
November 05, 2019
Main Topics Covered in this interactive workshop:
- Automation Essentials
- Use Cases and Case Studies
- Getting started
- Scaling RPA
- Risks and Governance
- Vendors and Tech Selection
- Crafting your own plan
Digital Transformation: A 2020 Manifesto
Thinkers360
November 12, 2019
A spectre is haunting Enterprises - the spectre of digital Darwinism. The imperative is categorical: digitally transform or fall by the wayside. Let’s forget the buzzwords and cut out the noise to focus on the big picture. We will realize that there is a fundamental shift underway in our expectations, preferences, attitudes, and even values at both individual and societal levels. The phenomenon is not confined to any single state or country, but all across the world.
The old order changeth, yielding place to new. This is truly an era of Cambrian explosion, one that is enabled by technology and the possibilities are only limited by our imaginations. Digital technology will transform business models, operating strategies, customer experience, and employee engagement. New technical capabilities will redefine all functions – sales, marketing, finance, HR, customer service, supply chain, manufacturing, procurement, operations, legal, risk and more. No box on the org chart will be untouched and the org chart itself will be fluid than ever before. These dynamics will play out over several years.
He who would search for pearls must dive below. Across industries, incumbents struggle to adapt while disruptors struggle for profits. The truth remains that there have been very few examples of digital transformation that are both transformative and profitable. It is tempting to chase after the new shiny technology without regard to actual benefits. It is also common to feel daunted by the scale of the change required. It is nobody’s case that digital transformation is going to be easy. Transformative change is never easy. It will involve false starts, needs new mindsets and skills. You’ll have balance the short term and the long term and stay the course, even if it is challenging.
In conclusion: 2020 heralds not just a new year but also a new decade. We are at the threshold of a Cambrian explosion of digital possibilities. Carpe diem! Carpe decennium!
As one of the world's leading experts on using AI in business, I will work with you to create a custom masterclass / workshop / session based on your company's needs. My goal is to equip your leadership team with relevant practical knowledge and address your short-term and medium-term business needs. Topics include: Applying AI in your business, Digital Transformation in your Industry, Creating a world-class AI center of excellence in your company, A Primer on AI Ethics and more.
Join Thinkers360 for free! Are you a Reader/Writer, Thought Leader/Influencer (looking to increase your earnings), or an Enterprise User (looking to work with experts)?
CFA Charter
Graduate Certificate in Public Policy
Post Graduate Diploma in Intellectual Property Rights Law
Ethically Aligned Design of AI for Business Committee
Machine Learning Performance Benchmarks
Technology Advisor to late-stage angel investment VC
Enterprise Collaboration and Social Networking
Marketing Automation and Social Technology Evaluation Report
Marketing Automation and Campaign Execution
Enterprise Mobile Platforms
Broadcast and Media Asset Management
Can crypto help avoid sanctions?
No, China is not winning the AI race
AI and future of work
AI to the rescue, in a cookie less world
Fighting against AI bias
How AI and deep learning are helping marketing
Preparing successful HR leaders in the age of AI
Diving into Deep Learning
How machine learning differs from traditional software
Getting the nitty-gritty of artificial intelligence right
How young managers can adapt AI into the everyday
Edge AI: The new frontier of digital transformation
Practical Artificial Intelligence - An Enterprise Playbook
Digital and Marketing Asset Management
#1 Best seller on Amazon
Governance and Risk Allocation in Public Private Partnerships
Practical AI for the Information Professional
Emerging Technologies: Artificial Intelligence (AI)
Emerging Technologies: Blockchain
Emerging Technologies: Robotic Process Automation (RPA)
Emerging Technologies: The Cloud
AI Profs
rpa2ai Research
Pricology
Judge for EContent 100 Awards 2018
Judge for EContent 100 Awards 2017
Judge for EContent 100 Awards 2016
Judge for EContent 100 Awards 2015
Capture50 TM
Digital Workplace Reference Model
A Guide to Emotional AI for Business
Ethics of AI: Current State, Challenges and Way Forward
MarTech Mumbai 2019 conference
Overview of RPA and Intelligent Automation Market
Media Mention: Collaboration and Productivity Software Suites
AI: What it is, isn’t, and how to succeed at it
Rise of Phygital in the events industry
Martech, AI and more: Industry Analyst Q&A
Speech Applications Are Vulnerable, Too
A roadmap to using Artificial Intelligence
Why unicorn InMobi wants to take an AI-powered 'Glance' at your smartphones
Dark Marketing: An Outgrowth of Personalized Digital Experiences
The Light and The Dark Sides of RPA and AI
Distinguishing between AI and automation
Panel Discussion on Driving Engagement, Experiences and Rewards for Audience
Intelligent Automation with RPA
Future of Data Science and Data Engineering Skills
Adoption, Best Practices, and Successful Deployment of Process Automation
Future of Software Delivery
99 shades of AI-The talent version
Moving from Legacy ECM to Intelligent Information Management
Deloitte On Cloud Podcast: AI: What it is, isn’t, and how to succeed at it
Event Tech Summit
Digital Davos 2021
Newest Developments in AI
Yoga + AI talk: How to get fit professionally to succeed in the age of AI
Intelligent Automation – No Data Scientist Required
Future of Jobs: Impact of Technology
Masterclass: A roadmap for leveraging AI and Automation for superior performance
Artificial Intelligence and Its Impact
Marketing Technology Marketplace Trends
Innovation Management Software
Digital Marketing Reference Models
Captive 2.0: The Next Generation of Indian IT and BPO Captive Operations
The Essentials of RPA
How to leverage Deep Learning and Machine Learning
Digital Transformation: A 2020 Manifesto
