Can crypto help avoid sanctions?
LinkedIn
March 11, 2022
Can a country escape economic sanctions using cryptocurrencies?
This question became important as US and other countries imposed economic and trade sanctions on Russia. Here is our analysis.
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Tags: Cryptocurrency
No, China is not winning the AI race
The Hill
February 03, 2022
The global competition between the United States and China continues apace. Technology is rightly seen as providing unique leverage to win this geopolitical race. The U.S. long has been the global technology powerhouse, but not surprisingly, we have heard much about the Chinese government’s ambition to dominate high-tech industries such as 5G telecommunications, autonomous vehicles, blockchain, and semiconductor chips.
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Tags: AI, Emerging Technology, Leadership
AI and future of work
BusinessLine On Campus
October 15, 2021
Artificial Intelligence is a horizontal technology. It means that AI applications are nearly everywhere. For example, AI will make its way to different functions (such as marketing, finance, HR, supply chain, IT, and customer support) and will be used in different sectors (such as banking, insurance, retail, manufacturing, healthcare, government, defence, and media).
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Tags: AI, IoT, Leadership
AI to the rescue, in a cookie less world
BusinessLine On Campus
March 21, 2021
Online advertising uses first-party cookies and third-party cookies. First-party cookies are stored on your computer by the website you are visiting while third-party cookies, as the name suggests, are placed by their partners. Third-party cookies can be read by not just the original website you visited, but also all sites using the third-party partner’s code. Third-party cookies have become the main mechanism to track users across the web and are the workhorses of the multi-billion-dollar global ad-tech business. Third-party cookies are the key connective tissue to maintain your entire activity history and not just drive targeted advertisements but also used in measuring the effectiveness of digital ads.
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Tags: AI, Big Data, Privacy
Fighting against AI bias
BusinessLine On Campus
March 03, 2021
In my previous columns, I described how today’s Artificial Intelligence systems use deep learning execute tasks such as image recognition, speech processing, and text analysis. Such deep learning systems make use of advanced mathematical techniques and analyse vast amounts of data to make recommendations, and are even used to automate decisions. On the other hand, as humans we have (individual and collective, and conscious and unconscious) prejudices. Our cognitive capabilities are limited, and there are constraints on how much data we can reasonably process. So, AI can be expected to make objective and unbiased decisions compared to us, right? What then is AI bias or algorithmic bias?
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Tags: AI
How AI and deep learning are helping marketing
Business Line
January 18, 2021
The possibilities are many but we should distinguish between tactics and strategy. AI gives marketers turbo-charged tactical tools. But it is marketers who have to think of the big picture, use AI and data to better understand customers, and add value in a mutually beneficial way.
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Tags: AI, Digital Transformation, Marketing
Preparing successful HR leaders in the age of AI
BusinessLine On Campus
December 23, 2020
Let’s say you see a job advertisement. You click through and read the job description. The role seems interesting and you email your CV. A couple of days later, you are notified that you are shortlisted, and an interview is scheduled. You also take an assessment test. Then, you get interviewed. The following week you learn that alas, you are not selected. But you get a nice and polite email wishing you all the best.
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Tags: AI, Leadership, HR
Diving into Deep Learning
BusinessLine On Campus
December 08, 2020
AI is certainly a hot area today, but it is by no means a new field. In fact, the term Artificial Intelligence was coined nearly 65 years ago in 1956. For nearly two decades after that, there was a wave of great hope around intelligent computers and the hard problems they’d be able to solve. But the first AI wave was followed by many years of disappointment because of the limitations of AI, and the funding for AI projects dried up. Later, a second wave of an AI boomed in the early 1980s, and again followed by an “AI winter” till the early 1990s.
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Tags: AI, Leadership, Future of Work
How machine learning differs from traditional software
BusinessLine On Campus
November 25, 2020
In the last column, I discussed the difference between artificial intelligence and machine learning, and referred to narrow intelligence, which is a machine’s ability to perform a single task very well. Now, let’s use a more formal definition. The below definition is from Professor Tom Mitchell of Carnegie Mellon University:
A computer program is said to learn from experience E with respect to some class of tasks T and performance measure P, if its performance at tasks in T, as measured by P, improves with experience E. Among the several definitions of machine learning, this one stands out because of its practicality for managers. Leaving aside the underlying technical details and complexity for a moment, this helps managers make sense of an AI system in terms of:
What decisions the software needs to make (T)
What data to collect (E)
How they will evaluate its results (P)
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Tags: AI, Management, Leadership
Getting the nitty-gritty of artificial intelligence right
BusinessLine On Campus
November 11, 2020
If you are a non-technical person learning a technical subject or trying to understand a technical field such as Artificial Intelligence (AI), let me share a simple tip that will help you a lot. Don’t let the complex-sounding technical terms confuse you. In due course, you will get comfortable with terminologies if you focus on first principles and try to get an intuitive understanding of the concepts.
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Tags: AI, Management, Leadership
How young managers can adapt AI into the everyday
BusinessLine On Campus
October 27, 2020
Welcome to Future Tense. This column will answer the question of what aspects of AI a business manager should understand well to successfully apply it in their company.
So, I thought why not pose the same question to GPT-3, a state-of-the-art AI language model for text generation. I left out the irrelevant parts of the AI responses and strung together the good bits into this article. See for yourself whether AI gets it right or not.
The question posed to GPT-3 — What should a business manager understand to successfully apply AI?
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Tags: AI, Management, Leadership
Cybersecurity and Artificial Intelligence – It’s Complicated
CISOMAG
July 13, 2020
How can Artificial Intelligence (AI) can help improve cybersecurity practices in an environment of ever-increasing threats? But if we are not careful, AI can be a double-edged sword when it comes to cybersecurity.
Published in CISOMAG, the handbook for Chief Information Security Officers and CXOs
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Tags: AI, Digital Transformation, IoT
Edge AI: The new frontier of digital transformation
Mint Newspaper (Business Daily)
July 03, 2018
At its core, digital transformation is about profitably using data from smart devices to pursue your business objectives such as increasing efficiency of operations, improving customer experience and even creating new products and services. Artificial intelligence (AI) and the Internet of Things (IoT) are, thus, jointly advancing digital transformation.
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Tags: AI, Digital Transformation, IoT
Enterprise Search 50 TM
RPA2AI
February 20, 2020
A framework to analyze the enterprise search technology platforms and the the AI technology they use.
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Tags: AI, Cloud, Digital Transformation
Capture50 TM
RPA2AI Research
October 15, 2018
Intelligent Capture Software Marketplace
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Tags: AI, Cloud, Digital Transformation
RPA 50
RPA2AI Research
September 15, 2018
RPA50 is the industry's most comprehensive listing of RPA vendors to-date.
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Tags: AI, Digital Transformation, RPA
Digital Marketing Reference Models
Real Story Group
August 20, 2018
Traditional IT-oriented architectural reference models only provide a layered inventory of digital marketing systems and provide a baseline for further analysis of functional, integration, and security/privacy needs.
However, a complementary approach to digital marketing as a strategy, practice, and technology examines the efficacy and usability of marketing systems from the perspective of the customer. A customer-centric reference model can more closely tie systems analysis to business value via the pursuit of brand awareness, customer engagement, and increased sales.
This paper examines both types of reference models — enterprise-oriented as well as customer-centric — and offers advice to organizations seeking to systemically improve the effectiveness of their omni-channel marketing.
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Tags: AI, Digital Transformation, Marketing
AI Due Diligence Framework for Investors and M&A Teams
RPA2AI
March 20, 2018
Tangential technologies are being bandied about as AI and in many instances these AI components are not core to the product. We developed this framework for due-diligence of AI products, which includes a 25-point analysis of AI products to look under the hood to assess how effective they might eventually turn out to be.
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Tags: AI, Digital Transformation, RPA
IoT - Monetization and Pricing Models
RPA2AI Research
February 09, 2018
As physical products become smart products, new business models are emerging. A framework for traditional product companies to develop competencies in digital product management and how to layer AI, data and analytics, and new pricing models on top of IoT-enabled products and services.
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Tags: Business Strategy, Digital Transformation, IoT
EmpEx 200
Real Story Group
June 15, 2017
The definitive stack of employee experience architecture and technologies.
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Tags: AI, Business Strategy, Digital Transformation
Effectiveness Model - Digital Marketing Technology
RSG
January 31, 2017
Contributed to the development of RSG's Effectiveness Model , which provides a structured framework for benchmarking your digital environments and building strategic roadmaps. It enables you to audit, assess, and explain your current state But more importantly, it shows where you are over- and under-investing in one dimension or another, so you can re-balance your portfolio of capabilities.
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Tags: Customer Experience, Digital Transformation, Marketing
Effectiveness Model - Enterprise Collaboration
RSG
January 02, 2017
Contributed to the development of RSG's Effectiveness Model , which provides a structured framework for benchmarking your digital environments and building strategic roadmaps. It enables you to audit, assess, and explain your current state But more importantly, it shows where you are over- and under-investing in one dimension or another, so you can re-balance your portfolio of capabilities.
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Tags: Business Strategy, Cloud, Digital Transformation
Effectiveness Model - Digital Assets
RSG
December 01, 2016
Contributed to the development of RSG's Effectiveness Model , which provides a structured framework for benchmarking your digital environments and building strategic roadmaps. It enables you to audit, assess, and explain your current state But more importantly, it shows where you are over- and under-investing in one dimension or another, so you can re-balance your portfolio of capabilities.
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Tags: Business Strategy, Customer Experience, Digital Transformation
Benchmarking Model: Marketing Automation
Real Story Group
May 12, 2016
A diagnostic and prescriptive model to chart your course for success with marketing technology.
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Tags: Business Strategy, Digital Transformation, Marketing
Digital Asset Management (DAM) - Maturity Model
DAM Maturity Model Organization
January 01, 2016
Contributed to the development of one of the most popular and relevant maturity models for digital (content) maturity model.
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Tags: Business Strategy, Cloud, Digital Transformation
Digital Asset Management Industry Maps
Real Story Group
August 13, 2015
Reliable estimates of the DAM market share are hard to come by and — as far as we can tell — have not been attempted. However, we have derived relative usage data from our survey of large enterprises. While this data does not represent formal market share figures, it highlights key trends of the marketplace, particularly when viewed together with customer satisfaction scores.
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Tags: AI, Cloud, Marketing
Digital Workplace Reference Model
RSG
May 15, 2015
An employee-centered reference model that ties systems analysis more closely to business value via the pursuit of employee effectiveness, engagement, and satisfaction.
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Tags: Business Strategy, Cloud, Digital Transformation
Web Content & Experience Management Industry Maps
Real Story Group
February 12, 2015
Reliable estimates of WCM market share are hard to find. However, we have derived relative usage data from a survey of large enterprises. While this data does not represent formal market-share figures, it highlights key trends about the marketplace, particularly when viewed together with customer satisfaction scores.
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Tags: AI, Cloud, Marketing
Digital Assistants and Privacy: Artificial Intelligence Weighs in
Speech Technology
November 30, 2020
AI has some thoughts about whether it knows too much about you
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Tags: AI, Digital Transformation, IoT
Mitigating Bias in Speech Recognition Systems
Speech Technology
August 01, 2020
The fault, dear Siri, is not in our voices, but in our choices
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Tags: AI, Digital Transformation, IoT
Ethical Dilemmas in AI
Information Today
July 01, 2020
The Trolley Problems and Ethical Dilemmas in AI
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Tags: AI, Business Strategy, Digital Transformation
Getting Started with AI Ethics 2
Information Today
May 01, 2020
Practical Tools for AI Ethics: Data Sheets and Model Cards
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Tags: AI, Business Strategy, Digital Transformation
Voice Interfaces and Contactless Interactions
Speech Technology
May 01, 2020
Covid-19 fuels the acceleration of contactless options for interacting with the physical world. Voice interfaces are convenient, inclusive, and well-suited for a wide range of applications and will find greater adoption in the days and years ahead.
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Tags: AI, Digital Transformation, IoT
How to Succeed in Your Career in the Age of AI
EContent / Information Today
April 01, 2020
A playbook for mastering the ability to learn continually and adapt to change.
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Tags: AI, Digital Transformation
Getting Started With AI Ethics - 1
Information Today
March 01, 2020
What is AI Ethics and why do we need AI Ethics?
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Tags: AI, Business Strategy, Digital Transformation
Consumer Voice Apps and Smart Devices Lead the Way for Speech Tech
Speech Technology
February 07, 2020
Consumer Voice Apps and Smart Devices Lead the Way for Speech Tech. Interface and data security challenges remain, however.
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Tags: Customer Experience, Digital Transformation, IoT
Smart Speakers Should Embrace Privacy by Design
Speech Technology
December 09, 2019
Privacy concerns are to be expected with always-on devices that are passively listening to your most intimate conversations. But media reports of employees and contractors of Amazon and Apple listening to such voice recordings have escalated such concerns.
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Tags: AI, Digital Transformation, IoT
AI: The Good News and the Fake News
EContent
November 12, 2019
The fight against fake news that is fueled by deep-fake content is a rapidly evolving field with high stakes.
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Tags: AI, Business Strategy, Digital Transformation
A Guide to Emotional AI for Business
EContent Magazine
September 16, 2019
This article provides an overview of emotional AI and potential use cases/applications, as well as highlights key challenges and best practices to keep in mind as you consider implementing emotional AI technologies in your organization.
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Tags: AI, Customer Experience, Digital Transformation
Security Threats to Speech Apps in the Age of Deep Fakes
Speech Technology
September 16, 2019
As machine learning marches forward, we are becoming aware of the dangers of "deep fakes" generated by deep learning algorithms. Not surprisingly, machines can be both the problem and the solution.
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Tags: AI, Digital Transformation, IoT
Architecture of Ethical AI Applications
EContent Magazine
August 27, 2019
AI bias, or algorithmic bias, refers to repeated errors in machine learning models that create unfair (or even illegal) outcomes. Eliminating algorithmic biases is a core tenet of ethical AI. You use the outlined architectural principles to make your AI applications ethical by design.
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Tags: AI, Business Strategy, Digital Transformation
Enterprise Voice Strategy
Speech Technology
June 01, 2019
Outlined an approach to navigate the rapidly evolving voice applications space and helps you arrive at a strategy that works best for your organization.
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Tags: Business Strategy, Digital Transformation, IoT
Visual Search
EContent
December 11, 2018
AI-Enabled Visual Search
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Tags: AI, Digital Transformation, Marketing
RPA Software Guide
EContent
October 18, 2018
A Guide to Robotic Process Automation Software
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Tags: AI, Digital Transformation, RPA
Global Content and AI
EContent
April 16, 2018
AI enables content globalization and fuels demand for global content. AI and GC are perfect partners getting ready together for prime time.
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Tags: AI, Digital Transformation, Marketing
AI Use Cases for Content Management
EContent
April 10, 2018
Top 25 Artificial Intelligence Use Cases for Content Management
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Tags: AI, Digital Transformation, Marketing
Enterprise Artificial Intelligence: 10 Commandments
EContent
November 10, 2017
Here are 10 recommendations to get you started on your enterprise AI strategy.
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Tags: AI, Business Strategy, Digital Transformation
How to Achieve Personalization on a Global Scale
EContent
October 23, 2017
Enterprises struggle to achieve personalization at scale because of trying to do too much all at once and the technical complexity involved. An agile and iterative approach that prioritizes personalization focus areas—based on business goals and implementing a best-of-breed technology stack that is well-integrated—can help you achieve personalization at scale.
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Tags: Customer Experience, Digital Transformation, Marketing
Can Machine Learning Help Fight Fake News?
EContent
October 17, 2017
Automated fact-checkers are useful as a first line of defense, identifying dubious content for further inspection by humans and increasing their efficiency. Thus, in the fact-checking domain, humans lead, and machine learning algorithms play the supporting role.
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Tags: AI, Digital Transformation, Marketing
Machine Learning in Your Marketing Mix
EContent
June 03, 2017
How ML has implications for all the 4Ps of marketing
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Tags: AI, Digital Transformation, Marketing
Digital Experience Management for Higher Education
ONLINE INC / Econtent
September 16, 2016
A Guide to Digital Experience Management for Higher Education
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Tags: Customer Experience, Digital Transformation, Marketing
Digital Experience Management for Healthcare
EContent
August 15, 2016
A Guide to Digital Experience Management for Healthcare and Pharmaceutical Companies
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Tags: Customer Experience, Digital Transformation, Marketing
Digital Experience Management for Nonprofits
Online Inc / EContent
June 15, 2016
A Guide to Digital Experience Management for Nonprofit Organizations
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Tags: Customer Experience, Digital Transformation, Marketing
Digital Experience Management for Financial Services
ONLINE INC / Econtent
May 18, 2016
A Guide to Digital Experience Management for Financial Services
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Tags: Customer Experience, Digital Transformation, FinTech
Digital Experience Management for Government
EContent
April 13, 2016
A Guide to Digital Experience Management for Government
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Tags: Customer Experience, Digital Transformation, Marketing
Guide to DRM Products
EContent
October 07, 2015
The focus here is on enterprise DRM tools to manage the rights and licensing information associated with digital assets.
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Tags: Business Strategy, Digital Transformation, Marketing
A/B Testing Tools Guide
EContent
September 16, 2015
Think of A/B testing as "the scientific method meeting online marketing." This is an executive's guide to A/B Testing Tools.
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Tags: Customer Experience, Digital Transformation, Marketing
Big Data Tools for Publishers
EContent
June 03, 2015
Overview of the Big Data tools for publishers, and the focus here is on the content-creation side of the business.
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Tags: AI, Digital Transformation, Marketing
A Guide to the Internet of Things
EContent
April 08, 2015
The succinct introductory guide to the Internet of Things written by Kashyap has been cited multiple times in academic journals.
For example, "WIRELESS SENSORS INTEGRATION INTO INTERNET OF THINGS AND THE SECURITY PRIMITIVES" by Dr. Magdy Bayoumi et al of the Center for Advanced Computer Studies, University of Louisiana at Lafayette, Lafayette, LA 70504 USA published in International Journal of Computer Networks & Communications (IJCNC) Vol.8, No.6, November 2016. Dr. Magdy A. Bayoumi is the Z.L. Loflin Eminent Scholar Endowed Chair Professor in Computer Science. Dr. Bayoumi has been a faculty member in CACS since 1985.
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Tags: AI, Digital Transformation, IoT
The employee-first culture | Kashyap Kompella | peopleHum
peopleHum
April 12, 2021
Kashyap Kompella talks to peopleHum about the importance of inculcating employee-first culture in organizations. Watch the entire episode to know more. If you like the video, please subscribe to the channel, so we could keep producing more content like this!
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Tags: AI, Culture, HR
Media Mention: Collaboration and Productivity Software Suites
Business Line
January 31, 2021
Technology analyst Kashyap Kompella, CEO of RPA2AI, says that in B2B productivity tools, there is room for Google, Microsoft, Zoho and many other specialist players. There can be multiple winners – each catering to different customer segments.
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Tags: Digital Transformation, Marketing, Business Strategy
AI: What it is, isn’t, and how to succeed at it
Deloitte
January 20, 2021
AI: It's time is now, but critical issues await effective solutions
Artificial intelligence is all the rage in nearly every sector, but many people still can’t adequately define it, especially vis-à-vis its complement, machine learning. There are also concerns about algorithm bias and failure rates with AI projects. In this episode, Mike Kavis sits down with rp2ai Research founder and CEO Kash Kompella to discuss his book, “Practical Artificial Intelligence Enterprise Playbook.” The pair discuss AI—what it is, what it isn’t, bias and ethics concerns, and how to get (and keep) AI projects on track. Kash’s take is that humans need to be constantly in the loop and that governance plays a critical role in preventing both bias and AI project failure.
Being able to identify [AI] use cases, having realistic expectations...becomes very important.
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Tags: AI, Cloud, Digital Transformation
Rise of Phygital in the events industry
Economic Times
January 20, 2021
One of the key challenges as well as opportunity in virtual events is driving engagement. experiences and rewarding the audience for participation. Kompella highlighted how to make sure that the audience is excited equally for the online events, as they are for offline events
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Tags: AI, Customer Experience, Digital Transformation
Media Interview: Looking Back at 2020 and Looking Ahead to 2021
CXO Today
January 05, 2021
Senior Technology Editor Leslie D'Monte (CXO Today) interviews Kashyap Kompella, Founder and Chief Analyst of analyst firm RPA2AI shared his insights on the bias in AI, digital transformation in general and a whole lot of other engaging topics such as digital payments.
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Tags: AI, Digital Transformation, FinTech
Martech, AI and more: Industry Analyst Q&A
LinkedIn Live
November 05, 2020
Kashyap Kompella and Apoorv Durga discuss the state of marketing technologies, AI in marketing and other key topics in this LinkedIn Live broadcast.
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Tags: AI, Digital Transformation, Marketing
AI and the Future of Work
Business Line
October 28, 2020
Kashyap's section starts at 4:22
https://www.youtube.com/watch?t=262&v=Dz3ojhl_ddU
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Tags: AI, Digital Transformation, IoT
Media Mention: Google enters mortgage space with new Document AI tool
TechTarget
October 21, 2020
Kashyap provides his insights on "AI in the mortgage industry" for this news article.
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Tags: AI, Cloud, Digital Transformation
Why did AI cross the road?
HT
October 04, 2020
Why did AI cross the road? We asked GPT-3 and it got into quite the existential tangle
The language model’s writing capabilities are impressive. But take a look at what happened when industry analyst Kashyap Kompella asked AI a philosophical question.
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Tags: AI, Digital Transformation, IoT
Media Mention: Google, Unilever partnership uses AI for sustainable sourcing
TechTarget
September 25, 2020
By 2023, Unilever, with the help of Google and other technology partners, plans to achieve a deforestation-free supply chain.
To detect changes in land usage over time, AI can compare current satellite imagery to baseline land area images. Existing models can distinguish different types of land use, such as agriculture, pasturing, planted forests, natural forests and coastal areas, said Kashyap Kompella, CEO of industry analyst firm RPA2AI.
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Tags: AI, Digital Disruption, IoT
Media Mention: GPT-3
Mint Newspaper
September 06, 2020
A great story on how businesses can use GPT-3, the new AI language model from Open AI in Mint newspaper.
Senior technology editor and MIT Knight Science Journalism Fellow Leslie D'Monte provides useful context, highlights potential use cases and some challenges, with quotes from business leaders and technologists.
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Tags: AI, Digital Transformation, Marketing
Media Mention: Marketing Automation Summit
Economic Times
August 21, 2020
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Tags: AI, Cloud, Marketing
Avec sa dernière mise à jour, PyTorch s’aligne sur Tensorflow
Le Mag IT, French IT Publication
April 24, 2020
Featured in LeMagIT, a French tech portal for CIOs. For AI geeks only: my take on PyTorch updates (on which Facebook and Amazon AWS collaborated) and Google's TensorFlow.
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Tags: AI, Business Strategy, Digital Transformation
Media Mention: PyTorch update from Facebook and AWS
TechTarget
April 23, 2020
Kashyap provides insights on PyTorch and deploying machine learning into production.
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Tags: AI, Business Strategy, Digital Transformation
Kashyap Kompella, CFA: Delivering Innovative and Sustainable Business Growth Through Enterprise Automation and AI
Analytics Insight
February 10, 2020
An interview with Kashyap
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Tags: AI, Digital Transformation, RPA
Best marketing investments are people related: Kashyap Kompella, rpa2ai
E4M
November 27, 2019
Kashyap Kompella, CEO, rpa2ai Research, spoke about the right tools to achieve results based on three customer-centric trends
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Tags: AI, Marketing, RPA
Why India needs deep tech startups?
Mint Newspaper
October 28, 2019
An in-depth story in @LiveMint with perspectives from startup founders, venture capitalists and industry experts.
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Tags: AI, Digital Transformation, IoT
Speech Applications Are Vulnerable, Too
No Jitter
October 04, 2019
Learn more about how artificial intelligence (AI) and machine learning could be put to malicious use in exploiting speech apps in this interview with Kashyap Kompella, CEO and chief analyst of rpa2ai Research, a global industry analyst firm that focuses on enterprise AI and automation, and co-author of “Practical Artificial Intelligence — An Enterprise Playbook."
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Tags: AI, Digital Transformation, IoT
A roadmap to using Artificial Intelligence
Business Line Newspaper
September 12, 2019
Review/Extract of our book "Practical Artificial Intelligence" published in Business Line:
"Thinking about leveraging AI in your organization? Perplexed about which use cases and technologies would be relevant, what sorts of data to mine, how to budget for it, how to build skilled teams and where to find vendors? This book, which also addresses the dark side of AI, is a useful guide. "
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Tags: AI, Business Strategy, Digital Transformation
Media Mention: Why unicorn InMobi wants to take an AI-powered 'Glance' at your smartphones
Mint Newspaper
May 29, 2019
The battle for your attention moves to your mobile phone's lock screen. Detailed story in Mint newspaper, with insights from RPA2AI CEO Kashyap Kompella
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Tags: AI, Digital Transformation, Marketing
Why unicorn InMobi wants to take an AI-powered 'Glance' at your smartphones
Mint Newspaper (Financial Daily)
May 29, 2019
Glance is InMobi's B2C unit that uses artificial intelligence (AI) to identify trending topics and personalise the experience for smartphone users. The competition for Glance comes from all apps vying for user attention such as Facebook, Whatsapp, TikTok and YouTube
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Tags: AI, Digital Transformation, Marketing
Dark Marketing: An Outgrowth of Personalized Digital Experiences
EContent
March 04, 2019
The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.
Kompella has some advice for marketers who may be too concerned with what their competition is up to. “ Get an intimate understanding of your customers first and then you can train your sights on your competition.”
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Tags: AI, Digital Transformation, Marketing
The Light and The Dark Sides of RPA and AI
The Deep Analysis
October 22, 2018
An extended chat with Kashyap Kompella, CEO of RPA2AI. We discuss the upcoming AI World conference in Boston and look at a number of practical challenges regarding the implementation of AI & RPA in the real world.
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Tags: AI, Digital Transformation, RPA
Distinguishing between AI and automation
People Matters
August 22, 2018
To avoid ambiguity while choosing a relevant tech solution for the talent challenge HR is trying to solve, being able to differentiate between automation and AI is imperative. The clarity helps HR in leveraging AI & Automation for superior performance.
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Tags: AI, Digital Transformation, RPA
TechHR 2018: Top sessions not to be missed on Day One!
People Matters
July 17, 2018
A sneak peek at some of the top sessions of day one of the People Matters TechHR Conference, which will address the changing productivity paradigm.
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Tags: AI, Digital Transformation, RPA
What is Machine Learning/Artificial Intelligence?
EContent
June 20, 2018
What is Machine Learning? How to use machine learning? What are the ethics of AI.
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Tags: AI, Business Strategy, Digital Transformation
Cutting Edge Technology At This Year’s AIIM Conference
Terathink
May 08, 2018
Artificial Intelligence Versus Robotic Process Automation
There were a lot of questions about robotic process automation (RPA). This is a relatively new term and there were many questions about where it fit in the bigger AI picture.
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Tags: AI, Digital Transformation, RPA
Gestión de información inteligente está lista para IA y blockchain
Data Center (Tech Target Spanish)
April 30, 2018
Un panel de discusión en AIIM 2018 analizó cómo la IA, la nube y blockchain perturbarán el espacio de gestión de información inteligente.
Kashyap Kompella, CEO y analista principal de rpa2ai, una consultoría de automatización e inteligencia artificial en Bangalore, India, agregó que, "inicialmente, la nube no era tan segura, y hemos visto ese cambio a lo largo de los años. Ha habido un cambio en la mentalidad, pero había verdad en la noción de que la industria ECM era reacia a la nube".
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Tags: AI, Cloud, Digital Transformation
Debating Blockchain for Information Management
The Deep Analysis
April 24, 2018
A discussion Blockchain's future role in Information Management.
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Tags: AI, Business Strategy, Digital Transformation
Emerging Technology for Information Management
The Deep Analysis Podcast
April 16, 2018
An interview with Kashyap 'Kash' Kompella - CEO of RPA2AI. In this podcast we discuss what we learned about the state of the Information Management sector and its embrace of AI and RPA.
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Tags: AI, Business Strategy, Digital Transformation
Intelligent information management is ready for AI, blockchain
Tech Target
April 13, 2018
A panel discussion at AIIM 2018 looked at how AI, cloud and blockchain will disrupt the intelligent information management space.
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Tags: AI, Business Strategy, Digital Transformation
DE 50 TINTEN GRIJS VAN ARTIFICIAL INTELLIGENCE
TIMAF (The Information Management Foundation)
March 21, 2018
This is coverage in the Dutch language media of the news report that covered Kashyap / rpa2ai about their IP/ Methodology to do due diligence on AI Technologies.
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Tags: AI, Business Strategy, FinTech
Fifty Shades of AI
Mint Newspaper (Financial Daily)
March 20, 2018
According to rpa2ai, the rebranding of old products and existing solutions as AI and ML is rampant.
It finds that more than two dozen tangential technologies are being bandied about as AI and in many instances these AI components are not core to the product.
rpa2ai says that they have seen products going back two decades being marketed as “deep learning" when, according to them, the field is itself not even a decade old.
rpa2ai created a 25-point analysis of AI products which they use to look under the hood to assess how effective they might eventually turn out to be.
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Tags: AI, Business Strategy, FinTech
The State of Artificial Intelligence 2018
EContent
February 28, 2018
The AI Year in Review.
While Elon Musk certainly sees a fantastic, and possibly frightening, future for AI, Kompella sees more mundane use cases in 2018. “The mind may conjure up spectacular examples, such as self-driving cars, when you think of AI. But in the digital content industry, the examples are going to be less spectacular,” he says.
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Tags: AI, Customer Experience, Digital Transformation
Future of Jobs in the age of automation and artificial intelligence
Eenadu Newspaper (Telugu Daily)
February 20, 2018
Eenadu covers NASSCOM India Leadership Forum Day 1. Includes Prime Minister Modi's keynote, Sadhguru Jaggi Dev's meditations, Adobe CEO Santanu on customer experience and an interview with me.
As rpa2ai CEO, I discussed our firm's perspectives on AI, Automation and Future of work, with particular emphasis on the Indian IT Industry.
For those of you asking:
- Eenadu is a Telugu newspaper
- Eenadu is more widely read than Times of India (the largest English daily in India)
- In fact, no English daily features in the Top 10 in India.
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Tags: AI, Digital Transformation, RPA
Beware the boycott
Mint Newspaper (Business Daily)
March 18, 2017
One of the phenomena we discussed was the current “hyper-nationalistic" ethos that is taking over the world. An interesting by-product of this ethos is the increasing use of the boycott as a powerful political bludgeon.
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Tags: Business Strategy, Digital Transformation, Marketing
Marketo Now Says Project Orion Rollout Will Be Nearly Complete by Midyear
CMS Wire
March 17, 2017
Commentary on the challenges for Marketo, as they re-architect and roll-out their new platform.
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Tags: Cloud, Digital Transformation, Marketing
Collaboration Technology becomes more consumer-like in its ease of use
KMWorld
October 30, 2016
This article by Judith Lamont, PhD, asks "If an organization chooses to use an enabling software collaboration product, which one is most likely to improve productivity?" and has multiple quotes from Kashyap Kompella.
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Tags: Cloud, Customer Experience, Digital Transformation
A global body to regulate tech advances
Mint newspaper (Financial Daily)
August 30, 2016
The lopsided distribution of technology benefits is a known fact, but regulators are flummoxed with how to deal with the problem
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Tags: AI, Business Strategy, Digital Transformation
Understanding Mobile Content Distribution Platforms
EContent
July 11, 2016
Kashyap Kompella, research director at Real Story Group, says the stakes are high, and technology giants such as Google, Facebook, and Apple are battling to reign supreme in the mobile advertisement space and be the newspaper delivery agents of choice for your mobile phone.
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Tags: Digital Transformation, Marketing, Business Strategy
Is the Marketing Cloud Right for You?
EContent
June 20, 2016
Companies of all sizes are finding that choosing and using a marketing cloud platform is not a trivial matter, and obtaining and successfully implementing the right one could mean the difference between marketing success and marketing mediocrity.
Commentary on selecting the right marketing technology.
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Tags: Cloud, Digital Transformation, Marketing
The Slow Adoption of MarTech
KoMarketing
June 07, 2016
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Tags: Cloud, Digital Transformation, Marketing
India's Hike aims to build on messaging success
Nikkei Asian Review
May 12, 2016
Commentary on the competitive positioning and profitability strategy of instant messaging applications .
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Tags: Business Strategy, Customer Experience, Digital Transformation
Chatbots, and they’re here to serve you!
Hindu Business Line
April 14, 2016
This may be the year customer service starts moving to messaging apps.
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Tags: AI, Customer Experience, Digital Transformation
How Marketers Are Dealing with the Growth of Tech
eMarketer
March 08, 2016
Delivering superior customer experiences extends beyond the marketing department and "you need a strategy for the overall digital transformation for the organization."
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Tags: Customer Experience, Digital Transformation, Marketing
Discussion Point: What Matters in Content Marketing?
CMS Wire
September 09, 2015
If you have any doubts about the imperative of content marketing, just turn your attention to Cleveland and Boston this week. Thousands of people are meeting in both cities for two of the industry’s biggest content conferences — and both are championing the idea that marketing’s not all about batch and blast. In Cleveland, the Content Marketing Institute is hosting Content Marketing World, while Cambridge, Mass.-based HubSpot is hosting its annual customer conference,INBOUND, in Boston.
Showcases aside, content marketing comes down, to, well, content, right? But maybe it's not all about content — maybe it's also about the right people, processes and technologies.
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Tags: Digital Transformation, Marketing, Business Strategy
How Adobe is getting a digital makeover
Mint Newspaper (Financial Daily)
March 17, 2015
The digital reinvention of Adobe and commentary on Adobe Marketing Cloud.
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Tags: AI, Cloud, Marketing
Will 'My Clean India' work?
BBC
October 13, 2014
Indian Prime Minister Narendra Modi has launched his Clean India campaign and relying on the highly successful ice bucket challenge model, he nominated nine high profile people to take up the Swachh Bharat challenge. But have they taken it up and will it work? Kashyap Kompella, technology industry analyst in Bangalore, gives his take.
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Tags: Business Strategy, Digital Transformation, Marketing
Panel Discussion on Driving Engagement, Experiences and Rewards for Audience
ETBrandEquity.com
January 20, 2021
The launch edition of Event Tech Summit 2021 will discuss the challenges and opportunities that has opened up in this sector. Market leaders will also discuss how this industry has evolved and will share insights of how to capitalize the opportunities available.
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Tags: Customer Experience, Digital Transformation, Marketing
AI World Summit | AI for Sustainability Panel
YouTube
December 06, 2020
Excellent panel on AI for Sustainability Development Goals - the passion of these experts from governance, sustainability, policy, finance and technology areas really shone through as they provided rich insights.
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Tags: AI, Business Strategy, Digital Transformation
AI for Sustainability
Arguden Governance Academy
December 06, 2020
Excellent panel on AI for Sustainability Development Goals - experts from governance, sustainability, policy, finance and technology areas provided rich insights.
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Tags: AI, Business Strategy, Digital Transformation
Intelligent Automation with RPA
AI World
October 24, 2019
All industries face unprecedented operating challenges as they manage mounting budget constraints while trying to become more agile and increase business objectives. Unable, in many cases, to hire more employees, enterprise leaders are forced to spend dollars on contractor support or shift resources away from strategic work to handle routine, manual tasks. Robotic process automation (RPA) provides businesses the capability to operate more efficiently with reduced resources. Furthermore, RPA is moving from the back office to the front and empowering knowledge workers. Hear from thought leaders and subject matter experts who will discuss leading use cases for intelligent automation and its advantages over machine learning approaches.
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Tags: AI, Digital Transformation, RPA
Future of Data Science and Data Engineering Skills
HSBC Global Data and Analytics Symposium 2019
September 24, 2019
The panel discussed various aspects of maturing the data science practice in an organization. Plus what are the skills that data scientists need to be successful in the future.
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Tags: AI, Digital Transformation, FinTech
Adoption, Best Practices, and Successful Deployment of Process Automation
AI World Gov
June 26, 2019
The federal government is facing unprecedented operating challenges as they manage mounting budget constraints while trying to be more agile to increase mission objectives. Unable, in many cases, to hire more employees, federal agencies are forced to spend dollars on contractor support or shift resources away from mission-critical work to handle routine, manual tasks. Robotic process automation (RPA) provides federal agencies the capability to operate more efficiently with reduced resources. Hear from government thought leaders and subject matter experts who will discuss their adoption, best practices, and successful deployment of RPA.
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Tags: AI, Digital Transformation, RPA
Future of Software Delivery
Consortium for Information & Software Quality
November 16, 2018
The Consortium for Information & Software Quality (CISQ) in partnership with Tech Mahindra hosted a seminar on Software Development and Delivery Trends.
Kashyap spoke about the impact of AI / Automation on software quality and assurance functions. Topics discussed included:
- Progress on applying machine learning to software quality
- Capitalizing on the delivery capabilities of automation, RPA and AI
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Tags: AI, Cloud, Digital Transformation
99 shades of AI-The talent version
TechHR 2018
August 02, 2018
Panel about the AI Applications in the workplace: The good, the bad, and the ugly sides of AI and how to strike a balance.
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Tags: AI, Business Strategy, Digital Transformation
Moving from Legacy ECM to Intelligent Information Management
AIIM Conference
April 11, 2018
In an AI world, where deep learning completely shrinks the development time -- while amping up the computing power, do content management capabilities become irrelevant and obsolete? The answer is no. This panel discussed how leading organizations are leveraging emerging technologies like AI/ML/Blockchain/RPA to build the next generation of Intelligent Information Management Platforms.
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Tags: AI, Cloud, Digital Transformation
Event Tech Summit
ET Brand Equity
January 20, 2021
A virtual conference focused on Event Technology as virtual events are here to stay. Organized by Brand Equity, a business unit of Economic Times.
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Tags: Customer Experience, Digital Transformation, Marketing
Digital Davos 2021
Digital Davos
January 19, 2021
Kashyap will be speaking on a very interesting topic at the intersection of AI, Blockchain and Professional Sports
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Tags: AI, Digital Transformation, FinTech
Newest Developments in AI
Digital Davos
January 18, 2021
At the Digital Davos 2021 Event
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Tags: AI, Digital Transformation, FinTech
Policy making in the Digital Economy
AI World Summit
December 01, 2020
Policy-Making in the Digital Economy and Impact of Tech Disruptions.
Kashyap highlighted that
1) There is a distinction between:
(a) Policy/Regulation for AI and
(b) AI as a tool for public policy.
Both are different topics and should be treated separately.
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Tags: AI, Digital Transformation, FinTech
Fintech Conference 2020
CFA Institute
October 03, 2020
Spoke on Digital Transformation of Banking
See publication
Tags: AI, Digital Transformation, FinTech
SCube TV interviews Kashyap on AI, Opportunities in AI, Future of Work, Reskilling and more
SCube TV
September 01, 2020
S Cube TV is a Web Channel with 180,000 subscribers. For their business/technology show, Kashyap speaks on a wide range of technology topics with emphasis on the impact of AI and Automation.
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Tags: AI, Business Strategy, Digital Transformation
Marketing Automation Virtual Summit
Economic Times Brand Equity
August 11, 2020
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Tags: AI, Marketing, RPA
e4m MarTech India 2020 Conference
Exchange4Media
June 25, 2020
All about AI for marketing
Industry experts Jim Sterne, Varij Saurabh, Manthan Kashyap Kompella, Prasad Iyer and Alan Pelz-Sharpe share their views
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Tags: AI, Marketing, RPA
AI and RPA for CFOs and Finance Executives
CPO Innovation Group
February 27, 2020
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Tags: AI, Digital Transformation, RPA
Yoga + AI talk: How to get fit professionally to succeed in the age of AI
Boye Conference, Denmark
November 05, 2019
AI is already beginning to have an impact on the nature of our work and jobs. To succeed in the age of AI, as knowledge workers, we need to equip ourselves with new skills and new mindsets. How do you prepare yourself for this journey?
You don’t need to be a regular yoga practitioner to join this session. The asanas will be beginner level and easy to follow along . This session will help you get into a mood for thinking and reflecting. This session is very inclusive: if you just want to come for the talk, that’s fine too.
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Tags: AI, Business Strategy, Digital Transformation
Intelligent Automation: The Real Story
European Digital Leadership Conference, Denmark
November 04, 2019
This session enables you to effectively lead your organization’s automation initiatives.
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Tags: AI, Digital Transformation, RPA
Intelligent Automation – No Data Scientist Required
AI World
October 23, 2019
How to:
- Improve operational efficiencies with reduced resources
- Create value for back office and empowering knowledge workers
- Build trust to pursue machine learning
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Tags: AI, Digital Transformation, RPA
Future of Jobs: Impact of Technology
CFA Society India
September 14, 2019
Kashyap spoke about how fears about mass displacement of jobs because of AI are misplaced but that does not mean that knowledge workers in finance can be complacent. What opportunities does AI create in the finance field and how do you prepare yourself to take advantage of the opportunities that arise?
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Tags: AI, FinTech, RPA
Masterclass: A roadmap for leveraging AI and Automation for superior performance
TechHR Conference
August 01, 2018
What HR should know about AI
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Tags: AI, Digital Transformation, RPA
Artificial Intelligence and Its Impact
Kids Konnect
November 07, 2020
A webinar for high school children on AI and how it will impact them in the future.
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Tags: AI, Digital Transformation, Marketing
The Clash of the MarTech Titans: Adobe vs. IBM vs. Oracle vs. Salesforce
Real Story Group
December 09, 2017
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Tags: AI, Cloud, Marketing
Marketing Technology Marketplace Trends
Real Story Group
May 17, 2017
The marketing world has perhaps never seen so much change. The core concept of the marketing funnel is disappearing and has been replaced by the "customer journey." Marketing will continue to be more reliant on complex technology — so much so that no marketing strategy will be successfully implemented without the right tools.There’s a broad diversity of marketing use cases, and enterprises must choose between end-to-end platforms, and specialist solutions to meet marketing requirements.
This webinar discusses:
- Key trends shaping the marketplace
- How these trends affect your technology choices
- Overview of key players in the marketplace
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Tags: AI, Cloud, Marketing
Secrets Vendors Won't Tell You About Marketing Automation Technology
Real Story Group
May 17, 2017
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Tags: AI, Cloud, Marketing
Enterprise Social Collaboration Software - Quo Vadis?
Real Story Group
April 26, 2017
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Tags: AI, Cloud, Digital Transformation
Eight Secrets Vendors Won't Tell You About Enterprise Social-Collaboration Technology
Real Story Group
April 26, 2017
Join Kashyap Kompella, for a rapid tour of eight “gotchas” to avoid when selecting or implementing this technology. Whether you are still considering your options or you have already licensed a social-collaboration platform, this session will reveal insider wisdom about how to do it right.
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Tags: AI, Cloud, Digital Transformation
Overview of the Enterprise Collaboration Marketplace
Real Story Group
February 16, 2017
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Tags: AI, Business Strategy, Cloud
Overview of the Campaign and Lead Management Technology Marketplace
Real Story Group
February 16, 2017
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Tags: AI, Cloud, Marketing
The Right Way to Select Social Collaboration Technology
Real Story Group
February 01, 2017
The marketplace for social and collaboration software has changed markedly. We've seen mergers, acquisitions, and more. Meanwhile, enterprise architects are struggling to align core collaborative services at a time when nearly every major vendor is adding "social" features within their own silos.
Join Kashyap for a tour of the current technology landscape.
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Tags: AI, Cloud, Digital Transformation
Overview of the Enterprise Collaboration and Social Software Marketplace
Real Story Group
February 08, 2016
Collaboration and social software tools are the pillars of the next-gen digital workplace, and it's critical to examine where this marketplace currently is — and where we think it's headed — to envision how this could affect your own collaboration and social software projects.
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Tags: AI, Cloud, Digital Transformation
The Right Way to Select Marketing Automation and Social Technology
Real Story Group
December 10, 2015
This fast-paced webinar will help you quickly grasp the myriad of technologies available for multichannel digital marketing, with a special emphasis on marketing automation suites and platforms, as well as social media marketing & intelligence tools.
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Tags: AI, Cloud, Marketing
Creating an Effective Center of Excellence for Enterprise Mobility
Real Story Group
April 29, 2014
Many enterprises take a piecemeal approach to mobile technology. You face many hurdles, including fast-changing employee and customer expectations, a rapidly evolving marketplace, and a shortage of expert resources.
A Center of Excellence can help you effectively navigate these challenges, and serve as the “tip of the spear” for your enterprise mobile strategy. In this webinar Kashyap Kompella discusses the charter, focus areas, and best practices for an effective Center of Excellence.
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Tags: AI, Digital Transformation, IoT
Social Software in the Enterprise - Quo Vadis?
Real Story Group
February 13, 2014
When it comes to social software vendors, gone are the vast promises of enterprise "transformation" and employee "liberation." Instead, we are witnessing much-needed software improvements that are tied to realistic use cases. So, where do we think the social software marketplace currently is — and where do we think it is headed?
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Tags: AI, Cloud, Digital Transformation
Enterprise App Stores: An idea whose time has come?
Real Story Group
January 01, 2014
Consumer app stores like Apple iTunes and Google Play have fundamentally altered how consumer software is procured and delivered. It is pertinent to examine the role of internal app stores in your enterprise strategy. Based on our research and advisory experience, this webinar will address relevant topics, such as:
What are the key issues you should be aware of in developing an app store strategy?
How do you decide if your enterprise should have an internal app store?
What are the learnings from early adopters?
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Tags: AI, Cloud, Digital Transformation
The Right Way to Select a Social Collaboration Platform
Real Story Group
December 06, 2013
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Tags: AI, Cloud, Digital Transformation
Enterprise Mobile Platform Evaluations
Real Story Group
June 19, 2013
The business case for enterprise mobility seems almost self-evident. From boosting employee efficiency to increasing customer convenience, the possibilities are very promising. However when it comes to actual execution, enterprises face many hurdles. The marketplace remains nascent, the solutions are still maturing, and the pace of change is rapid.
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Tags: AI, Digital Transformation, Marketing
Evaluating Collaboration and Social Software: Challenges and Best Practices
Real Story Group
April 10, 2013
The fast pace of change in collaboration and social software technologies provides new opportunities for business value, but also may increase risk and create new failure points. IT and business leaders are struggling to strike a balance between short-term agility gains and potential longer-term challenges.
This webinar, led by Kashyap Kompella, will examine the challenges of emerging collaboration/social technologies where business and IT interests overlap — and may conflict.
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Tags: AI, Cloud, Digital Transformation
Innovation Management Software
Real Story Group
March 13, 2013
Innovation is a strategic priority for organizations and across industries; mastering the art of innovation is increasingly recognized as a competitive differentiator. Not surprisingly, enterprises strive to strengthen long-standing innovation practices as well as explore new innovation models like crowdsourcing, co-creation and open innovation.
In this webinar, Kashyap Kompella provided an independent and objective view of the innovation management software arena. He provided an overview of the marketplace, examined some leading vendors, and address practical implementation questions.
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Tags: Business Strategy, Cloud, Digital Transformation
Gamification: Just Another Fad or a Useful Tool?
Real Story Group
November 27, 2012
This webinar provides:
• An introduction to gamification and a critical analysis
• Real-world examples of gamification
• An overview of leading gamification tools
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Tags: AI, Business Strategy, Digital Transformation
Social as a Layer - The promise and challenge of integrating social software with everyday work.
Real Story Group
July 10, 2012
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Tags: Business Strategy, Cloud, Digital Transformation
Enterprise Search and AI – Better Together?
Deep Analysis
February 15, 2020
Enterprise search is at a turning point. From its origin in the 1980s, search has become hamstrung by the sheer volume and disorganization of enterprise data, and users are frustrated by their inability to find the information they need. It’s easy to blame the technology, but the reason lies both in technology and human factors, as enterprises lack specialized teams to organize and categorize the data to be searched.
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Tags: AI, Cloud, Digital Transformation
AI: Ethically Aligned Design for Business
IEEE
December 31, 2019
A call to action for businesses using AI
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Tags: AI, Business Strategy, Digital Transformation
Digital Marketing Reference Models
Real Story Group
August 20, 2018
Top-performing organizations already recognize that a superior customer experience is intrinsically tied to the quality of their digital channels, and companies that sell tangible products effectively tie together in-store and digital shopping experiences. However, the quest for effectiveness in omni-channel marketing is hampered by a lack of practical frameworks to assess current states, conduct multi-stakeholder analysis, and help charter custom roadmaps for enterprise contexts.
This paper examines two types of reference models — enterprise-oriented as well as customer-centric — and offers advice to organizations seeking to systemically improve the effectiveness of their omni-channel marketing.
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Tags: AI, Cloud, Marketing
Enterprise Collaboration and Social Software Marketplace Analysis
Real Story Group
February 21, 2017
While there is an acknowledged need to improve employee digital experiences, there is little consensus on core functionality or user experience design patterns. Vendors continue to innovate in both cases; as a customer, you have more choices than ever.
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Tags: AI, Cloud, Digital Transformation
Campaign and Lead Management Technology Marketplace Analysis
Real Story Group
February 17, 2017
The marketing technology landscape continues to be crowded, but early signs of consolidation are becoming apparent in campaign and lead management but marketers still must sort through a wide variety of tools and technology to determine the best-fit products for them.
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Tags: AI, Digital Transformation, Marketing
Enterprise Collaboration & Social Software Survey Findings
Real Story Group
June 20, 2016
We conducted a survey to obtain practitioner perspective on key enterprise collaboration and social software-related themes and this paper presents the key findings.
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Tags: AI, Cloud, Digital Transformation
Survey on Digital Marketing Technology
Real Story Group
April 26, 2016
We conducted a survey to obtain practitioner perspectives on key digital marketing technology-related themes. Overall, the survey shows MarTech tools underperforming, although some enterprises have succeeded at balancing strategy, technology, and internal expertise.
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Tags: AI, Digital Transformation, Marketing
Marketing Automation & Social Technology Marketplace Analysis
Real Story Group
February 16, 2016
The marketing world has perhaps never seen so much change. The core concept of the marketing funnel is disappearing, replaced by the customer journey. The pace of change can be quite unnerving, and there’s a real risk of falling behind if you don’t keep up with competition. However, there is also the exciting prospect of differentiating your product and racing ahead.
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Tags: AI, Cloud, Marketing
Enterprise Collaboration and Social Software Vendor Marketplace
Real Story Group
January 05, 2016
The “Enterprise Collaboration and Social Software” market saw both growing maturity as well as an expanded set of credible offerings. Despite some pundit disinterest, enterprises are still experimenting heavily in this space.
Vendors are responding by experimenting with new business and delivery models, highlighted most notably by Microsoft, which now takes a cloud-first approach to enterprise collaboration.
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Tags: AI, Cloud, Digital Transformation
What Does the Future Hold for Jive Software?
Real Story Group
May 18, 2015
During the “Enterprise 2.0” mania of the last decade, Jive was structured and valued as a high-growth play — both before and after its splashy IPO.
However, the company is now experiencing decelerated revenue and customer growth, leading to significant reduction in its market capitalization.
What does this mean for Jive and the enterprise collaboration software market as a whole? This paper analyzes the strategic choices confronting Jive and makes specific recommendations for current and prospective customers.
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Tags: AI, Cloud, Marketing
Digital and Media Asset Management Software Usage
Real Story Group
February 25, 2015
We conducted a survey to gain practitioner perspective on key digital & media asset management software themes such as common use cases, tools, vendors, implementation issues, and overall challenges. Findings are presented in this paper
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Tags: AI, Cloud, Marketing
Enterprise Collaboration and Social Software Market Analysis
Real Story Group
February 15, 2015
In the “Enterprise Collaboration and Social Software” market, the collaboration side has been around for much longer, but the newer social networking side accounts for a great deal of recent interest in this software category.This paper provides a market snapshot.
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Tags: AI, Cloud, Digital Transformation
Organizational Factors in Social-Collaboration Success
Real Story Group
January 27, 2015
We analyze the experiences of large and very large organizations with respect to organizational models and attendant effectiveness with social-collaboration technology. Specifically, we look at the effects of the organizational model on application / use-case maturity, as well as the breadth of challenges enterprises face based on the model they choose.
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Tags: AI, Cloud, Digital Transformation
2015 Marketing Automation & Social Technology Marketplace Analysis
Real Story Group
January 23, 2015
The marketing function’s dependence on technology has increased so much that we now almost always speak of the CIO and the CMO in the same breath. Even while the IT spending in other categories remains flat or declined, the marketing function’s spending on technology has held up — even through the recessionary environment. This paper provides a current snapshot of the key players in the digital marketing technology marketplace to help you navigate this dynamic arena.
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Tags: AI, Cloud, Marketing
Marketplace Analysis: 2014 Enterprise Collaboration and Social Software
Real Story Group
January 24, 2014
This briefing charts the trajectory of the marketplace as a whole, and highlights the relative risks and opportunities across key vendors through the Reality-Check framework.
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Tags: AI, Cloud, Digital Transformation
Enterprise Collaboration and Social Technology Usage
Real Story Group
January 14, 2014
Findings and Analysis from Industry Survey
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Tags: AI, Cloud, Digital Transformation
Market Analysis: 2014 Digital Marketing Technology
Real Story Group
December 31, 2013
This paper offers a snapshot of the key players in the digital technology marketplace, and examines current risks and opportunities for customers amid the most important vendors.
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Tags: AI, Digital Transformation, Marketing
Market Analysis: 2014 Enterprise Mobile Technology
Real Story Group
November 20, 2013
This paper offers a snapshot of the key players in the enterprise mobile technology marketplace.
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Tags: AI, Digital Transformation, Marketing
Advisory: Broadcast and Media Asset Management (MAM) Market Analysis
Real Story Group
March 19, 2013
we provide a quick summary of what key vendors in this space are focusing on to help you with your current and planned projects.
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Tags: AI, Digital Transformation, Marketing
Advisory: A Buyer's Guide to Innovation Management Software
Real Story Group
March 12, 2013
Buyer's Guide to Innovation Management Software
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Tags: AI, Cloud, Digital Transformation
Advisory: Enterprise Collaboration and Social Software Vendor Marketplace: H1, 2013
Real Story Group
March 04, 2013
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Tags: AI, Cloud, Digital Transformation
A Buyer's Guide to Gamification Technology
Real Story Group
November 10, 2012
A Buyer's Guide to Gamification Technology
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Tags: AI, Cloud, Digital Transformation
Advisory - Managing Digital Asset Rights in the Enterprise
Real Story Group
May 23, 2012
This paper offers a guide to making the right technology decisions for digital asset rights management in the enterprise.
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Tags: AI, Digital Transformation, Marketing
2012 Enterprise Collaboration & Social Software Market Analysis
Real Story Group
April 04, 2012
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Tags: AI, Cloud, Digital Transformation
Captive 2.0: The Next Generation of Indian IT and BPO Captive Operations
Economist
June 30, 2008
If you are a Fortune 500 company, what should your strategy for global centers in low-cost locations be? How do you execute on your strategy? This report when published in 2008 was ground breaking in its impact and much to our pleasant surprise, has aged very well. The core constructs we outline here are still very relevant and continue to find resonance with leadership teams across the globe.
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Tags: Business Strategy, Customer Experience, Digital Transformation
CFA Charter
Graduate Certificate in Public Policy
Post Graduate Diploma in Intellectual Property Rights Law
Ethically Aligned Design of AI for Business Committee
Machine Learning Performance Benchmarks
Technology Advisor to late-stage angel investment VC
Enterprise Collaboration and Social Networking
Marketing Automation and Social Technology Evaluation Report
Marketing Automation and Campaign Execution
Enterprise Mobile Platforms
Broadcast and Media Asset Management
Practical Artificial Intelligence - An Enterprise Playbook
Digital and Marketing Asset Management
#1 Best seller on Amazon
Governance and Risk Allocation in Public Private Partnerships
Practical AI for the Information Professional
Emerging Technologies: Artificial Intelligence (AI)
Emerging Technologies: Blockchain
Emerging Technologies: Robotic Process Automation (RPA)
Emerging Technologies: The Cloud
AI Profs
rpa2ai Research
Pricology
Judge for EContent 100 Awards 2018
Judge for EContent 100 Awards 2017
Judge for EContent 100 Awards 2016
Judge for EContent 100 Awards 2015
Ethics of AI: Current State, Challenges and Way Forward
MarTech Mumbai 2019 conference
Overview of RPA and Intelligent Automation Market
Deloitte On Cloud Podcast: AI: What it is, isn’t, and how to succeed at it
The Essentials of RPA
How to leverage Deep Learning and Machine Learning
Digital Transformation: A 2020 Manifesto
