The phrase "true north" is often used to describe someone's innermost values or convictions. However, the phrase actually has its roots in navigation. In the days before GPS, navigators relied on a variety of tools to help them find their way. One of the most important of these was the compass. A compass needle always points towards magnetic north, but this is not the same as true north. Magnetic north is constantly shifting, so it's not a reliable guide for long-distance travel. True north, on the other hand, is unchanging and can be used to plot a course that will never stray off course. Over time, the phrase "true north" came to be used as a metaphor for anything that provides an unwavering sense of direction.

A group of researchers from Harvard Business School recently released a study on what they call the "true north." According to the study, this term refers to a leader's core values and beliefs. The researchers found that leaders who are clear about their true north are more likely to be successful in setting strategy and priorities. They also found that these leaders are better at dealing with difficult situations and making tough decisions.

Interestingly, the researchers found that many leaders are not aware of their true north. This can lead to them making decisions that are not in line with their core values. As a result, they may end up pursuing goals that are not necessarily important to them. The good news is that the researchers say that it is never too late for leaders to discover their true north. By doing so, they can improve their chances of success both in business and in life.

How do you find your true north? For some people, it's a lifelong quest. For others, it's something that they figure out early on in life. But what is true north, exactly? And how can it help you achieve success in your life and career?

True north is often described as your personal compass, guiding you toward your most authentic self. It's about aligning your actions with your values and beliefs. When you're clear about your true north, making decisions becomes easier because you know what you stand for and what you're aiming for in life.

Having a strong sense of true north can also help you stay focused and motivated when things get tough. If you know what you believe in and what you're trying to achieve, it's easier to keep going even when the going gets tough. Additionally, research has shown that people who have a strong sense of true north are more likely to persevere in the face of setbacks and achieve their goals.

So how do you find your true north? It's different for everyone, but there are a few key questions that can help guide the way: What are your core values? What do you believe in? What are you striving for? Once you have a good understanding of these things, you'll be well on your way to finding your true north.

By Dean Miles

Keywords: Business Continuity, Mental Health, Startups