Search engine optimization (SEO) is a hugely important part of any business’s marketing efforts, and when you get it right, you’ll find that you can establish a strong brand presence as well as find new customers to buy from you. The thing to remember is that your brand and your SEO work shouldn’t be isolated, and they can work together perfectly to give you some amazing results. Read on to find out more. 

Consistency 

Consistency is key if you want to create a brand that people know, recognize, and trust. This means creating a brand identity that’s the same across everything you do and includes the same logo, colors, message, font, and so on. When you can do this, it’s much easier for people to recognize who you are, know what you do, and remember your name and business details. 

When you can be consistent with your messages through SEO as well as through your brand, and make sure you always use the same tone of voice and give the same information, it becomes even easier for people to understand exactly what you’re offering them. They’ll find your details in the search engine results, click through to your website, and get the same consistent look and feel, helping them to stay for longer and ideally buy something from you. 

Local SEO

Local SEO is all about using location-based searches, and it means that you can attract people in your area to your business. When people search for a product or service near them, you’ll want to be at the top of the search engine results for your area, and that means you’ll need to have a physical base like an office. In fact, having an office can be helpful for all kinds of reasons, including better productivity and a more professional look, so seeing what The Workplace Company has to offer could be a good idea. 

When it comes to local SEO, your brand can help a lot. You might want to include the name of your town or area in your company name, for example, and you’ll definitely want to have your contact details displayed prominently so people can be sure they’re getting in touch with the right people. You can even write blogs that talk about your local area and the specific pain points that people living there might have (that you can solve), and this all creates a great brand with excellent local SEO on top. 

User Experience 

The more positive you can make the user experience for your customers, the more they’re likely to tell others about you and come back and buy from you again, so it’s well worth investing the time and effort to ensure that everyone’s happy when they come to you. 

The great thing about this is that positive user experiences can work well when it comes to SEO because good reviews and testimonials count for a lot in the search engine results. 

Plus, if you have a user-friendly website that’s easy to navigate, loads quickly, has plenty of information, and is mobile friendly, people will stay on your site longer, and that’s something search engines find positive as well, and your position in the results pages will improve because of it. 

By Adam Torkildson

Keywords: Business Strategy