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Adam Torkildson

Founder at Tork Media LLC

American Fork, United States

Adam is a father, mentor, investor and 7x founder. Some of his past investments have tanked, some have done extremely well, and others are still waiting to be proven winners or not.

Available For: Consulting
Travels From: American Fork, UT

Adam Torkildson Points
Academic 0
Author 19
Influencer 172
Speaker 0
Entrepreneur 20
Total 211

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Tork Media LLC
Minimum Project Size: $1,000+
Average Hourly Rate: $100-$149
Number of Employees: 51-250
Company Founded Date: Undisclosed

Areas of Expertise

Business Strategy 31.25
Leadership 30.03
Management 30.05
Careers 31.49
Personal Branding 30.26
HR 30.04
IT Operations 33.68
Marketing 30.92
Entrepreneurship 31.84
Business Continuity
Predictive Analytics 30.03
IT Strategy 30.95
Design Thinking 30.09
Health and Wellness 30.09

Industry Experience


3 Article/Blogs
How Owning a Digital Agency Helps with Paying Less Taxes
September 07, 2023
The world of digital agencies is dynamic and ever-evolving. And in 2023, many agency owners are tightening their belts and battening down the hatches as a recession looms. As the owner of such an agency, you can leverage various tax strategies to optimize your financial situation. Several avenues are available to savvy business owners, from investing in tax-advantaged assets like websites to hiring family members under a family management company. This article delves into four such strategies, including the Augusta strategy and the use of Section 125 of the IRS code, while also offering cautionary advice for each.

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Tags: Marketing, Predictive Analytics, Entrepreneurship

Using AI and Predictive Analytics to Enhance Podcast Content Strategy
August 24, 2023
The world of podcasting has seen explosive growth over the past decade. We are a little more than halfway in 2023; the number of podcast listeners has reached 464.7 million, a number that continues to rise. With this rapid expansion, creators find it more challenging to stand out in a crowded market. A robust podcast content strategy is essential, and in today’s data-driven world, the power of artificial intelligence (AI) and predictive analytics can offer a competitive edge. Let’s dive deep into how AI and predictive analytics can be leveraged to enhance your podcast content strategy.

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Tags: Marketing, Predictive Analytics, Entrepreneurship

Attention HR Professionals and Business Leaders
August 07, 2023
Section 125, also known as a Cafeteria Plan, provides an incredible opportunity for both employers and employees to save on taxes. But despite its benefits, it remains surprisingly overlooked. Here's why I believe it's the most underutilized group insurance program ever invented..

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Tags: Leadership, HR, Business Strategy

1 Founder
Founder and President
Tork Media
December 01, 2009
Tork Media is a content creation, distribution, and marketing company. We create ebooks, articles, infographics, and videos for distribution on our own proprietary network of sites. We also help aspiring authors develop their own books and split revenues exclusively on Amazon.

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Tags: Marketing, Entrepreneurship, Business Strategy

Thinkers360 Credentials

5 Badges


16 Article/Blogs
Is It Easy To Improve Your Processes?
September 29, 2023

Process improvement is critical to any organization's journey toward efficiency, productivity, and excellence. Whether you're in a business, manufacturing, or service industry, the ability to continuously enhance processes can lead to cost savings, improved quality, and better customer satisfaction. However, the ease of process improvement can vary significantly depending on several factors that are outlined below. 

  1. Organizational Culture

The ease of process improvement is closely tied to an organization's culture. In companies that prioritize innovation, continuous improvement, and open communication, the process improvement journey tends to be more straightforward. Employees are encouraged to identify inefficiencies and suggest improvements, fostering a culture of proactive problem-solving.

  1. Leadership Support

Strong leadership support is vital for successful process improvement initiatives. When leaders actively endorse and champion improvement efforts, it becomes easier to allocate resources, set clear objectives, and motivate teams. Their commitment can significantly influence the ease with which improvements are implemented.

  1. Resources and Tools

Access to the right resources and tools can make process improvement more accessible. This includes software for data analysis, project management tools, and training programs for employees. Organizations that invest in these resources often find it easier to identify bottlenecks and implement changes effectively. There are many options out there for you, but the first thing you should consider is the Six Sigma methodology – if you reach out to SixSigma consultants, you can effortlessly change your processes with their help. 

  1. Process Complexity

The complexity of existing processes can greatly impact the ease of improvement. Simplifying straightforward processes is generally easier than optimizing complex, multifaceted ones. Organizations with intricate, interdependent processes may face more significant challenges when attempting to streamline operations, but reaching out to professionals can help them make any necessary changes. 

  1. Data Availability and Quality

Data plays a crucial role in process improvement. Organizations with robust data collection and analysis capabilities have a distinct advantage. However, it's not just about data quantity but also data quality. Inaccurate or incomplete data can impede the identification of areas that need improvement.

  1. Time and Patience

Process improvement takes time, and organizations must be patient and persistent. Quick fixes may not yield sustainable results, so it's essential to commit to the long-term journey of continuous improvement. The ease of improvement often depends on an organization's willingness to invest the necessary time and effort.

  1. Benchmarking and Best Practices

Comparing your processes to industry benchmarks and best practices can provide valuable insights for improvement. Organizations that regularly conduct benchmarking find it easier to identify areas where they may be lagging and make the necessary adjustments.

  1. Employee Involvement

Involving employees in the improvement process can be a game-changer. They often have valuable insights into daily operations and can provide practical suggestions for enhancing processes. Engaging employees in improvement initiatives can make the process more accessible and effective.

  1. Clear Goals and Metrics

Establishing clear improvement goals and measurable metrics is essential. Without well-defined objectives, organizations may struggle to assess progress and determine whether improvements have been successful. Having a roadmap with specific milestones makes the process easier to manage and track.

In conclusion, the ease of improving processes depends on a combination of factors, including organizational culture, leadership support, available resources, process complexity, data quality, and employee engagement. While some organizations may find process improvement relatively easy due to a conducive environment and a commitment to continuous improvement, others may face more significant challenges.

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Tags: Business Strategy

How to Improve Your Quality of Sleep
September 28, 2023

The quality of your sleep is one of the most important factors for your health and well-being. Quality sleep can help you feel more energized during the day, improve your mood and motivation, keep your body healthy, and even help you lose weight!

It’s possible to improve your ability to fall asleep in just a few simple steps. The tips below will show how easy it can be to get better quality sleep at night so that you wake up feeling refreshed instead of groggy.

Make a clean sweep

Remove clutter from your bedroom. Clutter can be a major source of distraction, especially when you're trying to fall asleep. Make sure that there are no clothes on the floor, toys or books scattered around, and that all surfaces are clear of items like chargers and remotes.

Clean regularly and thoroughly. Your bedroom should be kept clean at all times--but especially before bedtime! You'll sleep better if there's no dust or dirt in it, as well as no smells from cooking or pets who might have been sleeping on the bed recently.

Don't hit the snooze button

If you're like most people, you probably hit the snooze button several times in the morning. Snoozing is a bad idea for a number of reasons:

You're only getting an extra seven minutes of sleep. You may think this is enough time, but it's not--you need much more than that to feel rested and energized. In fact, studies show that even just four or five extra minutes can make all the difference in how well rested you feel when it comes time to get up again.

You'll be more likely to feel tired later in the day because your body hasn't had enough restorative sleep (the kind where we dream).

It makes waking up harder each time by making your brain think it's still nighttime--so unless there's something really important going on at work or school that day (like an exam), try not using those snooze buttons!

Eat well before bedtime.

Avoid heavy meals and drinks in the hours before sleep. If you're hungry, have a light snack instead of dinner (a few crackers or a piece of fruit).

Keep your bedroom cool and dark when going to sleep so that it's easier for you to fall asleep quickly. Be sure your room is dark and quiet

Darkness is key!

Your bedroom should be as dark as possible. This will help your body produce melatonin, a hormone that helps you sleep. 

Darkness also reduces the amount of light that enters your eyes and prevents the brain from recognizing patterns, which can make you feel alert instead of sleepy. If you're having trouble falling asleep because of noise or lights coming in through windows, try using blackout curtains or an eye mask to block out any unwanted stimuli.

Invest in a better mattress

Taking the time to find the best value mattress is critical to quality sleep. For starters, it needs to be comfortable--not too hard or soft. But there are other factors that determine how well you'll rest at night:

The size and weight of your body (and whether you share your bed with someone else) will determine what type of mattress works best for you. If you're big and tall, for example, then an extra-firm model may provide more support than other types do.

Memory foam mattresses conform closely to your body's shape while still providing some bounce back when pressure is applied--they're great for side-sleepers who need extra support from their hips and shoulders but also like the feeling of sinking into their beds at night. Some memory foam models even come with cooling gel inside them so they don't get too hot during use! 

Ditch the Devices

Turn the volume down on your phone. If you're like most people, you probably use your phone as an alarm clock, and it's tempting to leave it next to your bed so that it can wake you up in the morning. But all those notifications are a distraction before bedtime--and they could even be keeping you awake at night! Try putting the phone on silent or turning off its ringer altogether.

Make sure that any other electronic devices are far away from where you sleep. Even if they aren't making noise directly near your ears, electromagnetic fields produced by laptops, tablets and other devices may interfere with how well rested and relaxed we feel during REM sleep--which is when our bodies and minds recover from stressors like work or schoolwork during the day.

Sleeping better is easier than you think.

Sleep is important for your health, productivity, creativity, emotional wellbeing and relationships. It's also crucial to mental wellbeing and stress management.

If you're having trouble sleeping at night or feeling tired during the day--or if you simply want to improve the quality of your sleep--it's time to take action!

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Tags: Health and Wellness

Exciting Tips to Help Your Business Thrive in the Digital Age
September 27, 2023

The digital age has made business flourish in a way that would once have been considered entirely impossible, which is both exciting and terrifying. After all, if you want to establish a business that can thrive, then you are going to need to step into the ring with bigger businesses than the world has ever seen before. However, you will also have to compete with some of the most powerful business tools to ever exist.

So, if you want to help your business to truly thrive in the modern market, then this article aims to highlight some great tips to help you out.

Learn Contemporary Management Styles

If you want to have any hope of truly competing with modern businesses, then you are going to need to learn the techniques of contemporary management. 

Of course, there are plenty of different styles to choose from. For example, sometimes the best way to stay afloat in stormy water is to ensure that you are mobile enough to maneuver. This mentality is the key to agile marketing; the idea that through collaborative, phase-based working structures, you can keep your business mobile enough to move along with the ebb and flow of the industry you are in.

Agile has emerged as a very powerful management strategy, making it well worth the effort to engage with informative Agile classes that can help to develop your ability with the core techniques of this strategy.

Develop Your Digital Presence

Of course, if you want to truly compete with your competitors, then you need to equip yourself with the right tools to play the game. When it comes to digital business, that means you are going to need a strong digital presence.

Fortunately, there are plenty of steps that you could potentially take to develop and strengthen a digital presence like this.

For example, social media platforms are the bread and butter of digital marketing—and for good reason. These websites are devoted, almost entirely, to building up as many active users as they possibly can—which makes social media an insanely effective base from which you can market toward a gigantic potential customer pool.

Once you’ve utilized social media to start your digital branding campaign, there are plenty of different approaches you might want to take to reach further (many of which are detailed extensively online—assuming you know where to look).

Respect Established Wisdom… But Don’t Fear Innovation

It certainly is true that those who do not learn from history are doomed to repeat it, but respecting the wisdom and lessons of the past doesn’t mean that you can’t move beyond them and innovate in the here and now. In fact, it’s quite the opposite. One of the biggest benefits of having a healthy understanding of history is that it can show you exactly how to avoid known pitfalls while you push toward innovation.

In short, by respecting the established wisdom of your industry, you can strive toward innovations in new directions while also avoiding the traps that might serve to hold you back and damage your business. So, you should never pass up an opportunity to learn from the past; however, you should also always aim for new horizons in your business. After all, innovation is the key to continued success in your business.

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Tags: Business Strategy

4 Necessary Skills for a Career as a Medical Doctor
September 26, 2023

It takes all sorts of different people, with different attributes, personalities and skillsets, to make the world go round, so it is just as well that, while some people are talented in all things artistic, others are mathematics whizzes – in short, everyone is different.

Should you be considering, or indeed have based your training and educational qualifications thus far around, becoming a medical doctor, then this is the article for you.

Here are four necessary skills for a career as a medical doctor.


1. A Large Dose of Empathy 


As with many other vocational careers, to become a doctor, it is mandatory to work yourself up through the ranks and as such, no matter where you decide to stay on the hierarchy and no matter the band you choose to remain in, empathy is absolutely essential. 

This innate and sensitive ability to both appreciate and understand the feelings, emotions and connected behaviors in others, especially in a situation when they are undergoing some kind of medical issue, is at the heart of anyone who chooses this career.  

2.  Interests in Several Different Medical Fields

Another necessary quality of someone who wants to work professionally as a medical doctor is that, even though there is no doubt you will, of course, one day be the leading doctor in your preferred field, you should be interested in medicine and medical discovery as a whole. 

From experience working in medical labs with innovative and potentially groundbreaking prostate xenograft models in the field of oncology, to being involved with the design and production of prosthetic limbs for children, having more than one intended specialism is important. 

3.  Natural Confidence

You will know yourself, whether you are currently working in the medical field or not, how much confidence, trust and respect both the patients themselves and the patients’ families place in their doctors, which is why an air of natural confidence is essential.

The following points are to help you foster a sense of confidence in everything you do and indeed, everything you say:

  • Stick to your guns 
  • Incorporate physical exercise in moments of consideration
  • Always follow through with what you propose you are going to do
  • Disregard the opinions of those who are not involved and therefore do not matter

If you feel you are not, at heart, a naturally confident person, then it is strongly advisable to take on board the above advice and also look for your own personally effective ways of increasing your confidence levels moving forward.

4.  Resilience

The fifth and final mandatory requirement for anyone who is looking to train to become a medical doctor is resilience and without it, frankly, you may not be prepared enough to face the regular struggles, hardships and challenges that come with the profession. 

Being able to deliver difficult news and advice, talking to patient’s families when an outcome is less than desirable and generally being able to bounce back is vital, not only for your patients, but also for your own emotional health and wellbeing too. 

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Tags: Careers

The Business Owner's SEO Checklist
September 25, 2023

In the digital age, having a strong online presence is essential for businesses to thrive. Search Engine Optimization (SEO) plays a critical role in improving your website's visibility and attracting organic traffic from search engines. As a business owner, you must understand and implement SEO best practices immediately to stay competitive and reach your target audience effectively. This article presents a comprehensive SEO checklist with must-do actions that will help you improve your website's search rankings and drive more qualified traffic to your business.

Conduct Keyword Research

The foundation of any SEO strategy is undoubtedly keyword research. Start by identifying relevant keywords and phrases. These should take into account what potential customers might use to search for products or services similar to what your business offers. There are multiple tools that will help, such as Google Keyword Planner, Ahrefs, or SEMrush. These will enable you to discover high-value keywords with a decent search volume and relatively low competition.

Once you have a list of keywords, strategically integrate them into your website's content, meta tags, headings, and URLs. However, remember to maintain a natural flow and avoid keyword stuffing, as search engines prioritize user experience and relevant content. Experts such as those at are on hand to ensure your SEO does not get flagged as keyword stuffing. 

Optimize On-Page Elements

Optimizing your website's on-page elements is crucial for SEO success. Begin first with the title tag and meta description of each page. Craft unique and compelling title tags that include your target keywords and accurately describe the content on the page. Similarly, write persuasive meta descriptions that encourage users to click on your search result.

Optimize your page headings (H1, H2, H3, etc.). Doing so will assist you in organizing your content, making it more easily scannable for both users and search engines. Use relevant keywords in your headings to signal the content's topic and relevance.

Create High-Quality and Engaging Content

Content is king in the SEO world. Creating high-quality, informative content that is also highly engaging is crucial for attracting and retaining visitors. Publish content that addresses your audience's pain points, answers their questions, and provides value. Aim for longer-form content that thoroughly covers a topic, as search engines tend to favor comprehensive and authoritative content.

Incorporate your target keywords naturally within your content, but always prioritize the user experience. Content that is valuable to readers is more likely to be shared and linked to by others, which boosts your website's authority and search rankings.

Build a Strong Backlink Profile

Backlinks, also known as inbound links, are links from other sites online that point to your site. They are a vital factor in search engine algorithms and contribute significantly to your website's authority and credibility. Focus on acquiring high-quality backlinks from reputable websites within your industry or niche.

You can build backlinks through various strategies, including creating shareable and link-worthy content, reaching out to industry influencers or bloggers for guest posting opportunities, and networking with other businesses for partnership opportunities.

However, be cautious of black-hat SEO practices, such as buying backlinks or engaging in link schemes, as they can lead to penalties from search engines and harm your website's rankings.

Improve Website Loading Speed

Website loading speed is a critical factor for both user experience and SEO. Visitors expect websites to load quickly, and search engines favor websites that offer a seamless user experience. To improve loading speed, optimize your images, minify CSS and JavaScript files, enable browser caching, and choose a reliable web hosting provider.

You can use tools like Google's PageSpeed Insights or GTmetrix to analyze your website's loading speed and identify areas for improvement. A faster-loading website not only pleases visitors but also improves your chances of ranking higher in search engine results.

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Tags: Business Strategy

Why The Internet is so Important for Modern Business
September 21, 2023

As technology becomes an ever more integral part of daily life worldwide, its relevance to businesses has only grown. Once restricted to administrative tasks and ineffective customer service systems, technology now plays a crucial role in connecting companies to customers around the globe via digital platforms like the internet. Modern businesses looking to expand their market reach now see great opportunities, thanks to this global resource. Yet how exactly does it help these modern enterprises? This blog post will examine why the internet is essential in today's business landscape and how businesses can use it more efficiently to reach their desired audiences.

The Internet and Digital Transformation

Digital transformation has become an essential element for businesses seeking to thrive and outshine competitors. Technology plays a pivotal role in this transition process, and the internet plays an integral part in this. Internet technology has transformed how businesses operate, enabling them to reach a wider audience and communicate directly with customers in real time. Furthermore, the web allows companies to streamline processes, reduce costs, and remain current on market trends. Understanding the role of digital transformation for any organization today is paramount to its success in the digital era. By employing appropriate strategies and tools, businesses can use the internet to accelerate growth while remaining competitive in an ever-evolving marketplace.

Of course, you'll need a reliable internet backup in place in order to operate effectively. This is essential and ensures your operations are always running smoothly. You should never neglect this critical element, given how important the internet is for business. 

Reach New Markets and Customers

The internet has revolutionized how businesses operate, providing unlimited possibilities for expansion and customer acquisition. By connecting to people all around the globe through various social media platforms and e-commerce websites, businesses can leverage its power to expand their reach into new markets. It also allows businesses to capitalize on opportunities and stay ahead of trends online. Harnessing its power can open doors that lead to wider customer bases and increased sales, resulting in endless possibilities in this digital era.

Leveraging Data-Driven Insights

With access to so much data available online, tracking consumer behavior and using insights gained from data analysis is easier than ever before. Companies can leverage online sources like social media and website traffic analytics for valuable insights into what customers are purchasing, any trends that emerge, and ways to optimize marketing efforts, providing them with more strategic decision-making abilities that lead to increased profits. By harnessing all this available information online, businesses can stay ahead of the competition with informed choices that keep them competitive in an ever-evolving market.

Integrating Cloud-Based Applications

As businesses compete to remain efficient in an ever-evolving business world, streamlining processes and operations is vital to reach maximum efficiency. One effective means of doing this is using cloud-based applications. Businesses using these applications benefit from having access to information at any time and from anywhere. This feature is especially valuable when working with remote employees or multiple office locations. Cloud-based apps can make tasks like data entry and analytics simpler, freeing employees to focus on higher-level work while simultaneously helping businesses reduce costs by eliminating expensive hardware and IT personnel costs. By streamlining processes and operations through cloud-based apps, businesses can remain competitive and ahead of their market.

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Tags: Business Strategy

How to Build Awareness About Your Business and Bring Focus to Your Products
September 20, 2023

It isn’t exactly a secret that success can be very much in the hands of marketing specialists. This is because you could have the world’s best product, but if your marketing is no good or you choose not to tell anyone about your product, then you’re going to make very few sales.

Of course, it’s very easy to say that you need marketing specialists to help support your business, but knowing exactly what to do and where to go for this help can be another matter.

1. Build your brand name

You may already have a brand name for your business, and if you haven’t, then it’s something that you should seriously consider. This is because of the benefits that it can bring your business in the eyes of your customers.

For instance, if you have a brand name, adding it to your packaging, uniforms, products, all advertising literature, and any company swag that you give out will make everything look congruent and eye-catching, as well as put your brand name in front of more people.

2. Hire a social media influencer

You can also carry your brand onto your social media profiles to inspire engagement and conversation among your followers. To make a larger splash on social media, you would be wise to enlist the services of a social media influencer.

Social media influencers have large followings of people; choosing one that’s in your niche to showcase your products or mention your business brand could draw more attention than you realize. Of course, this service wouldn’t be free, and you’ll have to arrange a suitable method of payment for the influencers’ time and effort, which ideally should be a commission from the sales generated by their actions and not a flat fee.

3. Invest in SEO 

Another way of drawing attention to your business, brand, or products is to use a more subtle method of SEO and, in particular, link building. This typically occurs when sites link back to yours via a guest post created by a specialist agency.

These link-building tactics are just one of the vital parts of building and raising your search engine rankings, which in turn make your business easier for potential customers to find. This might make SEO sound relatively easy, but it’s not, and you’ll need to use the correct keywords and content to make it work. 

It’s, therefore, far shrewder to use an established SEO agency such as Click Intelligence to cover this task. This is because they know their sector and the best course of action to take. If you try to do your own SEO as a novice, you’ll very quickly find that your time and efforts are wasted with little to no success to show for your investment.

4. Seek positive publicity 

Undoubtedly, as you’ll be thinking of having a brand (if you haven’t already), you’ll also be thinking of a mission to go alongside it. Having a mission such as fighting deforestation, being eco-friendly, reducing your carbon footprint, taking a stand against cruelty, or promoting fairtrade can actually help your business, as you’ll be connecting with others who also feel strongly about the subject. 

So, with this in mind, telling your business’s story in the form of a press release or magazine article and mentioning your business’s mission and the thoughts that drive you to success will certainly (if you choose the right publications) gain you more attention and positive publicity.

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Tags: Business Strategy

3 Perks of Having a Private Office Space
September 14, 2023

You know those days when you walk into the office, and someone is already telling you about their weekend, which would be fine if you hadn’t already had a 50-minute commute without any coffee? Perhaps you have a colleague who is obsessed with getting the whole office to talk about their opinions on last night’s episode when you really have something you need to complete. Or is there one person who likes to hammer the keys next to you, putting you off your thought process?

Whatever it is, distractions are always worse if you are trying to be productive, and private office space can make a great difference to your productivity.

Better Control 

Having your own space means you have a lot more control over what’s in it, who comes in it, what you want the environment to be like, and if you want it personalized. 

This can be an absolute game changer for people who are neurodivergent or those who need their own space to be comfortable. The sounds of the office can be particularly distracting, along with other people talking and walking around. Not to forget the temperature wars that can happen with heating or air conditioning! 

When you have a private office, you can have certain control over these variables that can make work life more comfortable. 


One of the best things about having an office is that you have your own privacy whenever you need it. This can be important if you are working on something that needs a certain level of confidentiality or if you need to make business calls that require discretion. 

It also means you can even close your eyes for 5 minutes to recenter yourself during a hectic day without anyone judging what you are doing with your time or focus and get all those emails answered, and the to-do list whittled down. 

Whatever privacy means to you, you will be able to have much more of it with a private office than if you work open plan. If this is important to you, then take a look at to find your perfect private workspace.

Better Health

It is no secret that offices are a ‘germ fest’, and when that one person always comes in with a cold, you can bet the rest of the office is on the hook to get it too.

This is where private offices can really pay for themselves. Sick days are important, but for many freelancers, they are not covered. If you have a private office, you can keep yourself away from everyone else’s sneezes and sniffles and keep that exposure to a minimum. Just remember to wipe down any shared spaces you use if you brave them!

A private space to work in is a luxury, but it can be well worth its weight in gold if you value being in more control over your surroundings, privacy, and avoiding getting sick, to name just a few! 

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Tags: Business Strategy

5 Ways Your Texas-Based Medium-Sized Business Can Cut Costs in Tight Times
September 13, 2023

As 2023 continues to be a tight year for many businesses thanks to stubbornly high inflation and rising interest rates, it’s only natural they look for ways to cut costs. If you own a Texas-based medium-sized company that is experiencing financial struggles right now, the good news is that you’ve got options that can help. Before things become any more serious, here’s a look at some of the ways your business can cut costs in these trying times.

Look for Ways to Reduce Production Costs

Production costs can be one of the most expensive costs a business has. And if the company isn't careful, these can quickly balloon out of control. It's good practice to assess the current production processes and systems and look for areas that can be tweaked. You want to find a way to maximize your resources and cut down on material costs. Proper tracking will be needed to analyze the data correctly.

Get a Better Deal on Electricity Rates

Thanks to the deregulation of the energy market in Texas, you also can shop around for better rates depending on where the business is based. For those businesses located in the cities of Arlington, Dallas, Corpus Christi, Houston, Fort Worth, Waco and Galveston - just to name a few - it's well worth looking at different energy providers. Each Texas retail energy provider offers a plan, which leaves room for savings. Even if it’s a small rate reduction, it still adds up over the year. 

There are currently more than 300 electricity providers in the state, which means you've got options. Some of the incentives can be a reduced rate, ‘free nights’, ‘free electricity’, bill credits and more. The fact is, you have the upper hand, so look around and find something that works best for the business.

Automate Tasks and Processes Where Possible

Automation can be another huge money-saver when used efficiently. Automation can speed up tasks and processes, eliminate redundancies, improve efficiency and cut down on human error. It may even allow you to operate with a smaller workforce, which is a huge cost-saver.

Ditch Traditional Marketing and Opt for Digital Campaigns

While a business shouldn’t completely eliminate its advertising efforts, there are ways to better your ROI. Rather than a traditional marketing campaign that relies on things such as radio, television and newspaper ads, why not adopt a digital campaign? These offer huge savings, and they can be even more effective than traditional advertising.

Some of the best ways to use digital marketing include social media platforms (Twitter, Instagram and Facebook), blogs, SEO techniques, e-newsletters and more.

Go Green and Transition to a Paperless Office

You can also cut down on office supply costs by going green and transitioning to a paperless office. You won’t have to worry about purchasing printer paper, toner, ink and professional grade printers, plus there’s no need to absorb the added costs of storage and filing systems.

The fact is that during tough times, businesses need to get creative when it comes to cost savings. Even small savings make a difference, so they shouldn’t be ignored.

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Tags: Business Strategy

How are Mobile Phones Made Waterproof?
September 12, 2023

The evolution of mobile phones over the 21st century has been remarkable. While they started out as being relatively rudimentary as a way to call, text, and play Snake, mobiles have evolved to the point where they’re an all-in-one multimedia device that fits in your pocket. 

With so many different and delicate components involved in making mobile phones as powerful as they are, a lot of work goes into protecting all of these internal parts. One way this is done is by making modern mobile phones waterproof. Rather than have your device become an expensive paperweight after coming into contact with water, you can use your phone near the sink or out in the rain without worry. 

However, how do they make mobile phones waterproof and protected against such situations? Below are some of the important elements required to keep these devices dry and functioning as expected. 


It might seem like a rather basic approach, but the use of glue plays a key role in making mobile phones water-resistant. This glue is used to cement the phone’s outer components together, which assists with preventing water from touching the inner parts of the phone. For further protection, the ports will usually include rubber gaskets to stop water from making an unwanted entry. 

However, keep in mind that it’s not possible to entirely seal a mobile phone. This isn’t just to insert or remove a SIM card, either. A fully sealed device would result in differences in air pressure between the outside and inside of the phone. This is why additional waterproofing is required to keep all the internals dry. 

Polymer coating 

With any mobile phone, the circuit board is one of the most integral components. When this doesn’t function correctly, it will let down everything else. Think of it as the foundation for your phone. The PCB is necessary for different components to be connected and communicate with each other. As a result, this needs to be protected from water as much as possible – and that’s where a polymer coating enters the equation. 

This coating is made by manufacturers that use polymer materials from companies like and is an ideal way to waterproof PCBs. As well as being transparent and lightweight, the coating doesn’t corrode the metal. This means it offers an extra level of protection, which helps to minimize the possibility of water impacting the circuit board. 

Protection for microphones and speakers

Another general reason why a mobile phone cannot be completely sealed is due to the microphone and speakers. Because of this, protection also has to be used for both of these components. There are generally two forms of water-resistant protection used: either a breathable membrane or very fine mesh

A membrane or mesh used over the speakers and microphone repels any water that may come in contact with the phone. By doing this, the water simply passes over without compromising these elements rather than entering into the phone through the speaker or microphone.


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Tags: Design Thinking

How To Get to Know Your Audience for Marketing Success
September 11, 2023

Let's cut to the chase. Understanding your audience is essential for marketing success. Without it, you are throwing something out hoping that anything will stick, when you could be focusing on your efforts on your customers.

You could be a seasoned marketer for a large business or just new to the scene of advertising, it doesn't matter - taking the time to truly get to know your audience can make all the difference. 

Retail is not just about pushing products anymore; it is about forming connections, solving problems, and meeting the needs of the people.

So, with that in mind, let's take a look at how you can get to know your audience for marketing success and building a stronger future for your business.

Step One – Play Detective

It is time to treat your business's audience like it is your best friend's new boyfriend. You need to find out a bunch of info – and quickly.

Start by gathering every bit of data you can lay your hands on and look at demographics like age, gender, location, and income. But don't stop there either - delve deeper into psychographics. What are their interests, hobbies, and values? What struggles do they have and what challenges do they face? The more you can put together the puzzle pieces of their lives, the better you can tailor your marketing strategies to resonate with them.

If you don't have time to do this yourself, you can always hire professional brand services such as

Step Two - Social Media Stalking (Ethically, Please)

You no longer have to hire private investigators to find out what someone is having for breakfast – it is most likely on their Instagram stories. Platforms like Facebook, Instagram, TikTok, and X (formally known as Twitter) hold a goldmine of insights into your audience's likes, dislikes, and daily lives. Follow them, analyze their posts, and pay attention to the kind of content they engage with. Use the information you gain for good!

Step Three – Put out Surveys

Imagine being in a room with your audience and having the chance to ask them anything. Well, believe it or not, you can already do this digitally! Create short and sweet surveys and polls on socials that touch on various aspects of their lives and preferences. This will give you usable data as their responses will give you a sneak peek into their minds, helping you tailor your marketing strategies accordingly. Just make sure to keep things simple and short to avoid survey fatigue

Step Four - Face-to-Face Conversations

Technology is great, but sometimes nothing beats a good old face-to-face conversation. It can be easier to get answers from people and tell if people are being honest, but it is a great way to meet potential customers. A good way to do this is to attend events where your target audience gathers. Engage in casual conversations, not sales pitches, to understand their 'pain points' and desires. Sometimes, a simple chat over a cup of coffee can reveal more than a hundred online surveys.

Step Five – Be Empathetic

It is time to use the information you have collected to help improve your customers' lives. Walk a mile in their shoes, understand their challenges, hopes, dreams, and what keeps them up at night. This emotional connection will help you create messages in your marketing that resonate. The focus here shouldn't be about sales (though that is a byproduct). It's about providing solutions that make their lives better.

Step Six - Keep Your Eyes on the Analytics Prize

Numbers don't lie, and analytics can give you the information you need to know about your current strategies. Monitor the performance of your marketing campaigns meticulously. Which messages are engaging with your customers? What content is being shared? Which platforms are driving the most engagement? Adjust your strategies based on these insights and use the data to guide you.

Step Seven - Adapt and Evolve

The world is in a constant state of flux, which means so are your audience's needs. Stay curious and be adaptable. Continue to refine your understanding of your audience as trends change and new issues arise.

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Tags: Business Strategy

How Your Brand Can Support Your SEO Efforts
September 08, 2023

Search engine optimization (SEO) is a hugely important part of any business’s marketing efforts, and when you get it right, you’ll find that you can establish a strong brand presence as well as find new customers to buy from you. The thing to remember is that your brand and your SEO work shouldn’t be isolated, and they can work together perfectly to give you some amazing results. Read on to find out more. 


Consistency is key if you want to create a brand that people know, recognize, and trust. This means creating a brand identity that’s the same across everything you do and includes the same logo, colors, message, font, and so on. When you can do this, it’s much easier for people to recognize who you are, know what you do, and remember your name and business details. 

When you can be consistent with your messages through SEO as well as through your brand, and make sure you always use the same tone of voice and give the same information, it becomes even easier for people to understand exactly what you’re offering them. They’ll find your details in the search engine results, click through to your website, and get the same consistent look and feel, helping them to stay for longer and ideally buy something from you. 

Local SEO

Local SEO is all about using location-based searches, and it means that you can attract people in your area to your business. When people search for a product or service near them, you’ll want to be at the top of the search engine results for your area, and that means you’ll need to have a physical base like an office. In fact, having an office can be helpful for all kinds of reasons, including better productivity and a more professional look, so seeing what The Workplace Company has to offer could be a good idea. 

When it comes to local SEO, your brand can help a lot. You might want to include the name of your town or area in your company name, for example, and you’ll definitely want to have your contact details displayed prominently so people can be sure they’re getting in touch with the right people. You can even write blogs that talk about your local area and the specific pain points that people living there might have (that you can solve), and this all creates a great brand with excellent local SEO on top. 

User Experience 

The more positive you can make the user experience for your customers, the more they’re likely to tell others about you and come back and buy from you again, so it’s well worth investing the time and effort to ensure that everyone’s happy when they come to you. 

The great thing about this is that positive user experiences can work well when it comes to SEO because good reviews and testimonials count for a lot in the search engine results. 

Plus, if you have a user-friendly website that’s easy to navigate, loads quickly, has plenty of information, and is mobile friendly, people will stay on your site longer, and that’s something search engines find positive as well, and your position in the results pages will improve because of it. 

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Tags: Business Strategy

How Supplemental Benefits Impact IT Job Satisfaction
September 07, 2023

In the bustling world of information technology (IT), professionals are frequently drawn to positions that offer more than just an attractive salary. Supplemental benefits, those non-salary perks, play a pivotal role in defining a fulfilling IT job experience. We’ll explore how these additional offerings can significantly elevate IT job satisfaction. 

The Power of Supplemental Benefits

Supplemental benefits such as a dual network card often reflect a company’s commitment to its employees’ well-being. While the primary wage serves as a chief motivator for many to accept a job, the influence of extra benefits is undeniable. 

Physical and Mental Health Initiatives

A comprehensive health insurance package, gym memberships, or wellness programs signal that an employer values an employee’s overall health. Such initiatives help in reducing the stress and anxieties associated with potential health issues, allowing IT professionals to focus more on their tasks at hand. 

Skill Enhancement and Learning Opportunities

The IT sector is ever evolving. Opportunities like sponsored courses, workshops, or certifications keep professionals updated and relevant in their field. Companies that invest in their employees’ continuous learning encourage loyalty and gratitude. 

Work Flexibility

Remote working facilities, flexible hours, or additional vacation days cater to a modern worker’s desire for a balanced life. IT professionals, known to sometimes work erratic hours, especially appreciate such offerings. 

Beyond the Conventional – Unique Supplemental Benefits

Some companies have gotten exceptionally creative in their quest to offer unparalleled value to their employees. Let’s explore some of these unique perks:

  • Tech allowances: Specialized software, hardware upgrades, or even tech-related literature are provided to those who might benefit. This not only aids in the job but also feeds an IT professional’s inherent passion for tech. 
  • Dedicated relaxation spaces: Spaces like meditation rooms, gardens, or even nap pods cater to the quick breaks that employees might need to rejuvenate. 
  • Recognition and reward systems: Gamifying performance or offering non-monetary rewards for exceptional work can make the job environment stimulating and exciting. 

The Positive Outcomes

When IT professionals are well cared for, it’s evident in their work quality, commitment, and overall job satisfaction. Here are some of the ways these benefits manifest:

  • Increased productivity: Happy and well-rested employees tend to be more productive. Their attention to detail improves, and they become more efficient in managing tasks. 
  • Enhanced loyalty: Employees who feel valued by receiving supplemental benefits are less likely to jump ship. They have increased allegiance to the companies that care for their holistic well-being. 
  • Positive company culture: When employees are satisfied, they contribute positively to the work environment. They collaborate better, encourage positivity, and create a more welcoming workplace for all. 

Things to Note

It’s important to bear in mind that while supplemental benefits are impactful, they aren’t a cure-all for every dissatisfaction. Some professionals might prioritize career growth or a particular work culture over benefits. So, while these perks are significant, they should always be a part of a holistic approach to employee satisfaction. 

The landscape of the IT job market has evolved, making supplemental benefits a cornerstone of job satisfaction. While the primary compensation will always hold its ground, the added perks and benefits profoundly impact an employee’s daily experience, loyalty, and overall happiness. 

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Tags: IT Operations, IT Strategy

Why Picking Your ISP Is an Important Decision
September 06, 2023

In places of business and domestic dwellings all over the country, internet facilities have quickly become one of the most important services. So many modern things rely on a fast connection, and if your ISP is letting you down, it can be a majorly stressful experience. Here are some reasons why picking the right service matters and how to pick the best one for your setup. 

Dictating Speed

The biggest reported concern from customers of various ISPs across the country is that, if the speed is subpar, everything else is dysfunctional to a certain extent. It all depends on what level of service they provide and how well things are installed. Opting for a well-known brand is a good choice, but there are some smaller, local services that will do the job well too. 

When Things Go Wrong

There is also a call for a strong customer service response. A company that cares about its clients is one that is quick to provide support when things go wrong. Finding a provider that will hold themselves accountable is essential, and the only way to ensure things will get fixed within a reasonable timeframe. 

General Reliability

There are hundreds of ISP options out there, but choosing one that is reliable counts a lot toward general satisfaction. The biggest thing you need from your internet is that it works at a decent speed and can do what you need it to do, for instance, stream movies and so on. Any customer, be it a business or a domestic household, needs reassurance that the service they sign up for will be authentic and up to the expected standard. 

The Main Things to Look For

So, when it comes to making this all-important decision, what should you be searching for? Check out the advice below. 

Local Companies

Often, the best option is an internet service provider that operates in the local area. Do some research and find companies that provide internet connections near your place of business or home, and this is a good place to start. 


Checking in with customer reviews will give you a view of the bigger picture. There will be lots to read through, and it is worth starting with the worst reviews and making a judgment call on their authenticity above all else. Figure out the main flaws and note the strengths of the service to make an informed choice. 


Pricing is important, and there are sometimes introductory deals that seem great but will end up costing a lot more in the long run. Be careful here, because you don’t want to end up paying top prices for a subpar service further down the line. 

Speed Options

Lots of providers are now making the change to fiber optics and including this type of service in their core packages. Fiber is the fastest option out there and is worth exploring for this reason alone. 

Picking your ISP is an important decision. Make sure you gather all of the facts including previous tales of customer experiences so you can make the best choice possible for your house or company. 

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Tags: Business Strategy, IT Operations

My Journey into the World of Thought Leadership Podcasting for Thinkers 360
September 05, 2023

Stepping into the vast realm of podcasting, especially in a niche as intellectually enriching as thought leadership, is akin to embarking on an academic odyssey. Over the past few years, I've been fortunate to navigate the intriguing corridors of thought leadership podcasting, and the ride has been nothing short of transformative. For those keen on understanding this journey or perhaps starting one of their own, here’s a deep dive.

Taking the First Step

Much like any new endeavor, the initial push into podcasting was daunting. Questions like, "Which podcast platform should I use?" and "How do I ensure my content resonates?" crowded my mind. The vastness of the digital space can be intimidating, but once I delved deeper, I realized the sheer potential it held.

The Why Behind the Mic

For many, podcasting is a business tool, a medium for revenue. For me, it was an outlet to share, learn, and grow. Thought leadership, by definition, is about pioneering ideas, innovating concepts, and bringing forth transformative knowledge. This became my 'why' – to give voice to ideas that could shape minds and industries.

The Tools of the Trade

Starting a podcast requires more than just a microphone and enthusiasm. The technical aspects can be challenging. I needed a reliable and efficient best podcast hosting platform. Podup stood out with its intuitive interface, making the process of uploading, editing, and distributing episodes a breeze. It was a game-changer, allowing me to focus more on content creation rather than technical glitches.

Content Crafting and Guest Selection

Given the intellectual weight that thought leadership carries, crafting the right content was paramount. It wasn’t about trending topics but rather about what could bring value, innovation, and provoke thought. Simultaneously, choosing guests became an art. The aim was to spotlight individuals not just for their achievements, but for their vision, their unique perspectives, and the tangible impact they were making in their respective fields.

Challenges on the Road

No journey is devoid of hurdles. One of the most significant challenges was consistency. Thought leadership is not about ephemeral ideas; it demands depth and research. There were times when I faced content blockades, unsure of the direction to take. However, every episode became a learning experience, teaching me resilience, adaptability, and the power of perseverance.

Audience engagement was another challenge. In a space saturated with content, ensuring my podcast stood out and reached the right ears required strategy. Utilizing SEO, being active on social media, and leveraging collaborations helped increase visibility.

Highlights and Takeaways

Over the past years, my podcast has been a platform for numerous industry experts, innovators, and thinkers. The conversations, insights, and knowledge exchanged have been the true highlights. The feedback, emails, and messages from listeners detailing how a particular episode transformed their thinking or helped them in their professional journey have been profoundly rewarding.

A few takeaways for aspiring podcasters in the thought leadership domain:

  1. Know Your 'Why': Before diving in, understand why you want to start a podcast. This 'why' will be your anchor, guiding you through challenges and keeping you focused.

  2. Invest in Quality: Good audio quality can make a difference. Invest in good equipment and a reliable podcast hosting platform. Remember, your content deserves the best.

  3. Stay Authentic: Thought leadership is about authenticity. Stay true to your voice, beliefs, and values. It’s this genuineness that will resonate most with your listeners.

  4. Engage and Evolve: Interact with your audience. Take feedback, understand their needs, and be willing to evolve. Podcasting is a two-way street; make sure you’re always in tune with your listeners.

In Conclusion

My journey into the world of thought leadership podcasting has been enriching, challenging, and incredibly fulfilling. It has reaffirmed my belief in the power of ideas, conversations, and the transformative potential they hold. As I continue on this path, my hope is to inspire, ignite curiosity, and be a part of the broader tapestry of thought innovation on platforms like Thinkers 360 and beyond.

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Tags: Careers, Personal Branding

How to Operate a Marketing Agency with Peak Efficiency
August 18, 2023

Achieving peak efficiency can lead to significant financial savings, enhanced client satisfaction, and improved employee morale. Here's a guide on optimizing your agency's operations for maximum efficacy.

1. Define Clear Objectives Before streamlining any processes, understand the ultimate goal of your agency. Are you focusing on content marketing, paid advertising, SEO, or a blend of multiple services? Clarity on your objectives ensures that resources are directed towards activities that generate the most value. Source: Kotler, P., & Keller, K. L. (2015). Marketing Management (15th ed.). Prentice Hall.

2. Adopt Technology and Automation In the age of digital transformation, adopting state-of-the-art tools is essential. Use platforms like HubSpot or Marketo for marketing automation, Trello or Asana for project management, and Google Analytics for data analysis. Automating repetitive tasks can save countless hours and reduce the risk of human error. Source: Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson UK.

3. Streamline Communication Clear communication is vital. Slack, Microsoft Teams, or Zoom can help foster real-time collaboration. Maintain a knowledge base using tools like Confluence or Notion to ensure that every team member has access to necessary information. Regularly scheduled meetings can ensure alignment but avoid overdoing it, as excessive meetings can hinder productivity. Source: Newport, C. (2016). Deep work: Rules for focused success in a distracted world. Grand Central Publishing.

4. Develop Standard Operating Procedures (SOPs) SOPs help in providing consistent service quality. Whether it's onboarding a new client, rolling out a marketing campaign, or preparing monthly reports, having an SOP ensures everyone knows their roles and responsibilities. Regularly update SOPs based on feedback and changing needs. Source: Harrington, H. J. (1991). Business process improvement: The breakthrough strategy for total quality, productivity, and competitiveness. McGraw-Hill.

5. Foster Continuous Learning The marketing landscape evolves rapidly. Encourage your team to stay updated with the latest trends, tools, and strategies. Offering in-house training, online courses, or workshops can aid in enhancing their skill sets. Source: Senge, P. M. (1990). The fifth discipline: The art & practice of the learning organization. Currency/Doubleday.

6. Optimize Workflows Continuously review and refine your workflows. Understand where bottlenecks occur, and make adjustments. Lean methodologies, such as Kanban or Six Sigma, can be invaluable in streamlining processes for maximum efficiency. Source: Womack, J. P., & Jones, D. T. (1996). Lean thinking: Banish waste and create wealth in your corporation. Free Press.

7. Measure, Analyze, and Adjust Use key performance indicators (KPIs) to measure the efficiency and effectiveness of your campaigns and internal operations. Regularly reviewing these metrics helps in making data-driven decisions. Source: Parmenter, D. (2015). Key performance indicators: Developing, implementing, and using winning KPIs. John Wiley & Sons.

8. Prioritize Client Relationships Maintaining solid relationships with clients ensures trust and loyalty. Use Customer Relationship Management (CRM) systems like Salesforce or Zoho to keep track of client interactions, feedback, and requirements. Source: Peppers, D., & Rogers, M. (2011). Managing customer relationships: A strategic framework. John Wiley & Sons.

Conclusion Achieving peak efficiency in a marketing agency requires a mix of strategic planning, technological integration, and commitment to continuous improvement. By implementing these strategies and best practices, agencies can ensure they deliver top-notch services while maintaining profitability and growth. Remember, efficiency is not a one-time goal but an ongoing endeavor. Regularly revisit and adjust your strategies to stay ahead in the ever-evolving world of marketing.

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Tags: Business Strategy, Leadership, Management


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