Jun02
In today’s working world, running a successful team off-site is more than a meeting—it’s an opportunity to build culture, strengthen alignment, and create lasting impact, especially when teams are remote, hybrid, or spread across time zones.
These gatherings are rare chances to build culture, strengthen alignment, and reconnect your team to the mission and each other. When done right, they can reignite momentum, spark new ideas, and get everyone rowing in the same direction.
And yeah, it helps the bottom line too. Because when your team is energized, focused, and aligned, you’re far better positioned to evolve, scale, and create long-term enterprise value.
Here’s how I’ve seen these moments make a real difference—and how I’ve used them myself to move companies forward.
Sure, you’ll talk about growth, performance, and financial goals. But if you want real engagement, make it about your team. Celebrate what they’ve achieved and how their growth has driven the company forward. Show them that continued success is a result of their work, which creates opportunities for them, too.
Don’t be shy about sharing your enthusiasm, gratitude, and energy for your team and the business. Not saying you need to go full Steve Ballmer (though that clip is still a classic ), but genuine pride in your people goes a long way.
Look at the agenda from your team’s point of view. Why should they care? How does this connect to their day-to-day or their future?
Tie everything back to your mission, values, and a higher purpose. Talk about the real-world impact your company makes, and don’t forget to include personal and professional development opportunities for the team.
Workshops and breakout sessions shouldn’t focus only on the business. They should also support your team’s personal development. Consider including hands-on training (like AI tools), skill-building sessions, or roundtables on career progression. If people walk away with something tangible that applies to their personal goals, they’ll value the company even more for investing in them.
Use part of your summit to look ahead. Share two or three aspirational, future-facing “moonshot” goals that stretch the imagination and challenge your team to think bigger. What’s the boldest thing you’d love to accomplish in the next five years? Sharing those big ideas can inspire your team to think freely and feel uninhibited—and most importantly, make them want to help you achieve them.
Whether it’s an inspirational speaker, a futurist, or even a client panel, outside perspectives can energize your team and help shake things up. Hearing directly from clients about their challenges and how your work helps can also create a deeper sense of purpose and ownership.
Some of the best off-sites I’ve been part of had a mix of fun with a purpose and time to just hang out. We did team challenges (like building a giant puzzle out of canned goods for a homeless shelter—yep, that happened), and we made sure there was time for people to simply connect and just be themselves.
When employees work remotely or across offices, these face-to-face moments build trust and camaraderie faster than any slide deck. That’s why it’s important not to over-program the event—leave space for people to hang out and connect in a real way.
Your team wants to hear from you and the leadership team directly. A town hall Q&A, even if it comes with tough questions, is powerful. Be honest, share what you can, and lean into your values. It’s just as important to listen as it is to share—your team wants to feel heard. And chances are, you’ll learn something valuable from their questions too. I always did.”
Before the event, align with your leadership team: What are the 2–3 key messages or outcomes you want everyone to walk away with? How do you want them to feel when it’s over? Keep those goals in mind as you build the agenda.
Don’t let the summit energy fade once the meeting ends. Build in ways to keep it going (monthly check-ins, team rituals, shared progress tracking, etc.). A great summit should feel like the beginning of something, not just a one-off event.
If you’ve got the chance to bring your people together, use it. Culture, alignment, energy—they’re not just nice-to-haves. They’re how you grow. And when your team is doing great work and growing in their careers, company growth—financial and otherwise—follows naturally.
When you get this right, it’s not just a great meeting. It’s a launchpad for what’s next.
By Terry Dry
Keywords: Careers, Culture, Leadership
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