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Terry Dry

CEO / Founder at Future Proof Advisors

Los Angeles, United States

I am a future-facing marketer, entrepreneur, Strategic Advisor, CEO, and coach who has founded, grown and reinvented companies for over 25-years.

As the founder of Future Proof Advisors, I specialize in advising mid-market businesses and their executive teams on how to transcend growth-inhibiting barriers and achieve better outcomes. I started this business with a vision to create an ecosystem in which I could leverage the wisdom of the top subject matter experts I have worked with over the years to help solve the biggest problems facing businesses today (and tomorrow!).

I’ve often been referred to as a “pragmatic visionary” - someone who pairs innovative thinking with practical solutions. It is this approach, paired with firsthand experience, that puts me in the unique position to help entrepreneurs achieve success building, transforming, scaling, and selling their companies.

I pride myself on practicing what I preach. Not only do I advise existing companies, but I also create my own. Most recently, I co-founded RSVD, a SaaS business that provides digital capacity management solutions and smart queuing tech for the retail, food, and hospitality industries. After two years, I, along with my partners, flipped the business into a profitable exit.

Additionally, I co-founded Fanscape, one of the first-ever social media marketing agencies, which grew from an initial $10K investment to an eight-figure acquisition by Omnicom. After the sale, I joined the Marketing Arm (a division of Omnicom) as CEO of Digital, directing a 150+ person team responsible for social, mobile, and digital consumer engagement for the agency’s extensive Fortune 500 client roster (AT&T, Mars, Samsung, Gamestop, Novartis, Philips).

My career began in the music industry, culminating with my role as VP, Artist Development at Interscope / A&M Records (Universal Music Group). The experience I gained during this stage of my career paved the way for the launch of my own music management company AMP, where I worked to accelerate the growth of emerging artists including Taking Back Sunday.

As an Entrepreneur-In-Residence and member of the Board of Advisors at Loyola Marymount University, as well as a mentor to MBA Students at my alma mater, USC’s Marshall School of Business, I am dedicated to fostering the development of tomorrow’s leaders. I am a Chicago native currently residing in Los Angeles with my wife and two children, where I focus on giving back to my local community through charitable work with several homeless and environmental organizations.

Available For: Advising, Consulting
Travels From: Los Angeles
Speaking Topics: Digital Transformation, Leadership, Business Growth

Terry Dry Points
Academic 0
Author 29
Influencer 58
Speaker 0
Entrepreneur 0
Total 87

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Digital Strategy, Consulting, Coaching
Media Experience: 20 years
Last Media Interview: 07/01/2022

Areas of Expertise

Business Continuity
Business Strategy 33.23
COVID19 30.58
CSR 30.23
Culture
Customer Experience 30.20
Digital Disruption 30.38
Digital Transformation 30.43
Emerging Technology
Entrepreneurship 32.87
Future of Work 30.26
Innovation
Leadership 30.93
Management
Marketing 31.95
Mergers and Acquisitions 31.17
Retail
Sales 30.56
Social 30.26
Change Management 30.88
Customer Loyalty 30.15
HR 30.09
Risk Management 30.14

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Healthcare
Media
Pharmaceuticals
Professional Services
Retail
Travel & Transportation
Utilities

Publications

16 Article/Blogs
10 Ways to Future-Proof Your Business During a Recession
Future Proof Advisors
July 12, 2022
More and more experts are warning of a looming recession. In fact, many think we are already in one. As leaders, this news may make you want to panic or even curl up and hide – but of course, that doesn’t work. It’s time to accept the reality of the situation and face it head-on. The question you should be asking yourself is “how can I prepare for and/or operate my business during a recession or downturn?” Here are 10 ways you can future-proof your business during these trying times to help answer this question.

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Tags: Business Strategy, Entrepreneurship, Risk Management

Business Owners: The Great Resignation is Your Great Opportunity
Future Proof Advisors
March 07, 2022
As employees at companies everywhere weigh their options in this new world of work, don’t miss out on the chance to attract this newly widened talent pool to your organization. Seize this moment as a chance to rebuild and improve your teams and your business.

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Tags: Business Strategy, Future of Work, HR

Want to Increase Your Company’s Enterprise Value? Think Beyond Just Revenue.
Future Proof Advisors
February 22, 2022
We all know that growing revenue, profit, and cash flow are incredibly important for determining valuation. But if you are thinking of selling your company this year, there are other assets beyond your bottom line that are just as important to potential acquirers that you may be overlooking.

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Tags: Leadership, Business Strategy, Mergers and Acquisitions

Business Owners: Why You Need To Get Over Your Fear of Raising Prices Now
Future Proof Advisors
January 31, 2022
To do what’s right for your business AND your customer in today’s economic climate, the answer is an unequivocal, yes. Companies should raise their prices and do it now. It is irresponsible as an owner, entrepreneur, or business leader to ignore the necessity of adaptation in unprecedented times.

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Tags: Leadership, Business Strategy, Customer Loyalty

What Does the Future of the Agency Look Like (Part 2)
LinkedIn
November 08, 2021
A successful agency today will not look the same in the next decade. Increased demands from client partners, a whole new set of C-level executives to work with, and strategic partnerships require a new structure to thrive. Future Proof Advisors Co-Founders Terry Dry and Greg Boles dig into the details in part two of our interview.

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Tags: Digital Transformation, Future of Work, Business Strategy

Five Predictions for the Future of Business
LinkedIn
October 12, 2021
The pace of change continues to increase at a rapid rate. COVID-19 is, of course, a major disruptor, both accelerating the inevitable and inspiring new behaviors that we may not have seen otherwise. There is a lot happening right now - today - that will having lasting and likely permanent impacts on how businesses operate moving forward. Digital pivots, an entrepreneur boom, a changing workforce, access to new technologies, evolving consumer values, shifting societal values, and data commoditization, are just some of the trends shaping the future of business. So what will the companies of tomorrow look like?

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Tags: Business Strategy, Digital Disruption, Digital Transformation

What Does The Agency of the Future Look Like? (Part 1)
LinkedIn
October 08, 2021
The last decade has brought widespread changes to agencies. Some may point to COVID-19 as the driving force for these changes, but this shift has been happening for much longer. Future Proof Advisors co-founders Terry Dry and Greg Boles saw this firsthand during their time at Fanscape, one of the first social media marketing agencies (co-founded by Terry), and even after its acquisition by Omnicom. In this brief Q&A, Terry and Greg provide insight on what the agency of the future will look like based on their collective experience.

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Tags: Business Strategy, Digital Transformation, Future of Work

How to Set Up a Winning Hybrid Workforce
Future Proof Advisors
August 06, 2021
The number one question our members and others continue to ask us is how to set up a remote or hybrid workforce for success. While we have talked about some of the benefits of remote work previously, we hope this post can illuminate more of the “how” behind setting up such an environment. There are three areas that keep coming up: staffing, team collaboration, and human resource needs.

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Tags: Business Strategy, Future of Work, HR

10 Ways to Make Your Business Customer-Obsessed
LinkedIn
July 14, 2021
In a post-covid world, companies will undoubtedly need to find new ways to reestablish a connection with their customers. During the pandemic, many who were once thought to be brand loyalists, jumped ship. They opted for cheaper or more available alternatives. Consumers are also grappling with trust issues after seeing companies not live up to their promises in recent years. Winning them back will undoubtedly be a core goal for brands and marketers for the remainder of 2021 and beyond. Being “customer-obsessed” is a key strategy that can help refocus teams on what’s really important: PEOPLE.

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Tags: Customer Experience, Digital Transformation, Customer Loyalty

Thinking of Selling your Business? Ask Yourself These Four Questions First
Future Proof Advisors
May 13, 2021
Future Proof Advisors weigh in on what to consider before selling your business.

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Tags: Entrepreneurship, Business Strategy, Mergers and Acquisitions

Will the Empowered Consumer Impact the Future of the Big Social Networks?
LinkedIn
May 11, 2021
Subscription-based services are a major part of our lives now. Users want choice and are willing to pay for what they deem to be valuable to them. Will the big social networks adopt these new consumer trends or are they simply too big and too unmotivated to do what the market is telling them? This article explores the reasons the major social networks should reinvent their business models - and why they probably won’t.

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Tags: Business Strategy, Marketing, Social

Top Challenges Facing CEOs in 2021 and How to Tackle Them
Future Proof Advisors
April 27, 2021
Even with 2020 behind us and vaccines rolling out across the country, businesses will continue to face challenges brought about by the COVID-19 pandemic, and the cultural and economic impact of last year will undoubtedly have a ripple effect for years to come. Moreover, in some industries, there have been permanent shifts in employee work styles and consumer purchasing behaviors which will need to be addressed. While we believe that no two businesses are exactly the same, many of our members in the C-Suite are facing similar challenges this year. Here are six key questions we have been hearing and thinking about, and how we would begin to tackle them.

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Tags: Business Strategy, Entrepreneurship, Future of Work

Social Networks, Just Let Us Build Our Own Algorithms Already
LinkedIn
March 09, 2021
There are now 4.2 billion social media users around the world. That’s 53% of the world’s population. 490 million users joined in 2020 alone. (Source: Hootsuite). Yet despite this incredible growth, it’s obvious that we are at a crucial tipping point. All because of the dreaded algorithm. The solution? Give users control over their own algorithms once and for all.

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Tags: Digital Disruption, Marketing, Social

The Biggest Missed Opportunity During Super Bowl LV: The Ads
Medium
February 16, 2021
Everyone knows that the Super Bowl is the biggest advertising day of the year. As a marketing professional and former digital agency founder & CEO, I have worked with countless brands and advertisers on Super Bowl planning. I know first-hand the amount of effort that goes into not just creating the spot itself but all of the promotion leading up to and even after it airs. It takes incredibly talented people all working together to pull off a campaign of this magnitude. Which is why, after the game was over, I felt a sense of disappointment. Not because I didn’t think the ads were engaging or creative. Many of them were. But mostly because of what I consider to be a major missed opportunity for the industry. With so many brilliant minds at work, I can’t help but wonder why advertisers, in large part, chose to ignore the Covid elephant in the room.

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Tags: COVID19, CSR, Marketing

What Porn (Yes, Porn) and 3 Other Innovative Industries Can Teach You About Future-Proofing Your Business
LinkedIn
January 12, 2021
To become future-proof, you must pay attention to industries that are completely dissimilar to your own. What you learn from looking outside of your marketplace will clue you into major consumer trends. It will inspire you to think differently. It will broaden your knowledge of new technologies and platforms. And most importantly, it will get you out of the habit of simply reacting to, or copying, what the competition does.

So get comfortable being uncomfortable and dive into some categories that you may not be all that familiar with. Starting with … porn.

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Tags: Digital Transformation, Marketing, Business Strategy

Six Ways to Future Proof Your Business Starting Today
LinkedIn
August 27, 2020
Advice on how to ensure you business remains relevant and viable now and in the future. The world is changing fast and you must adapt and evolve.

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Tags: Business Strategy, Digital Transformation, Marketing

1 eBook
6 Ways to Future-Proof Your Business Starting Today
Future Proof Advisors
April 22, 2022
The speed at which a business needs to evolve continues to accelerate. Mid-market businesses, in particular, tend to struggle the most keeping up with our rapidly changing world. But it doesn’t have to be this way. There are things companies can do today, that can make a huge difference in what happens tomorrow.

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Tags: Business Strategy, Change Management, Leadership

19 Media Interviews
Business Valuation Tips
Ask Valor Masterminds
July 15, 2022
When it comes to selling or buying a business there are many different companies you can reach out to for help like business brokers, but everything starts with a Business Valuation. Terry Dry, CEO & Founder of Future Proof Advisors shares his insight and tips for Business Valuations.

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Tags: Business Strategy, Entrepreneurship, Mergers and Acquisitions

You Don't Have to Make Inordinate Wealth to Be Financially Free!
The Prosperity Perspective Podcast
July 07, 2022
Find the proof that you don’t have to create excessive wealth in order to cover all personal and family liabilities and become financially free. On today’s episode of The Prosperity Perspective  host Liam Leonard is joined by Terry Dry to talk about his unexpected entrepreneurial ventures and how he secured a FEELING over a physical manifestation of financial stability, starting with his two-year-old’s most expensive college options.

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Tags: Business Strategy, Entrepreneurship

Chase after Freedom so that you can Maximize Helpfulness
Living the Dream Podcast
April 24, 2022
Terry Dry is interviewed by Timothy Douglas on the Living the Dream podcast where they discuss the importance of establishing a company vision, and identifying exactly what you are trying to achieve as an entrepreneur.

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Tags: Business Strategy, Entrepreneurship, Leadership

Overcoming The Obstacles That Prevent Business Growth With Terry Dry
Make Each Click Count Podcast
February 25, 2022
CEO of Future Proof Advisors, Terry Dry joins Andy Splichal on the Make Each Click Count podcast to explains some of the obstacles that may inhibit a company's growth and how business leaders can overcome those obstacles.

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Tags: Business Strategy, Entrepreneurship, Leadership

Overcoming Barriers & Future-Proofing Companies
https://www.youtube.com/watch?v=Zq9fbvMIWTg
January 11, 2022
On this episode, host Eric Dickmann interviews Terry Dry about overcoming barriers and future-proofing companies for growth. Some key topics include: why it's so hard for businesses to adapt to change, how companies can better listen to their customers, empowering your employees and identifying your company blindspots.

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Tags: Marketing, Change Management, Business Strategy

It Doesn't Matter
Business Growthcast
December 21, 2021
Ryan Gray from Argonyx Marketing sits down with Future Proof Advisors co-founder Terry Dry for his podcast Business Growthcast to discuss the importance of providing value to your customers, shifting mindsets away from just trying to sell, and how CEOs can align their personal and strategic goals.

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Tags: Business Strategy, Change Management, Entrepreneurship

From Music Aficionado to a Million-dollar Earn-Out
Buy Grow Sell Podcast
November 08, 2021
Future Proof Advisors Co-Founder Terry Dry joins Simon Bedard on his podcast Buy Grow Sell for a discussion about music, mayhem, and the rise of digital marketing during the late 90s and 2000s as co-founder of Fanscape, one of the very first social media marketing companies on the scene.

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Tags: Change Management, Digital Disruption, Marketing

A Social Media Marketing Pioneer Gives Advice
Insights Into Success
October 08, 2021
Future Proof Advisors co-founder Terry Dry joins the podcast “Insights into Success” to help “Make Sense of Marketing” by sharing his knowledge and experience from his time with Fanscape which traversed the dramatic changes in marketing over the last 20 years.

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Tags: Digital Transformation, Marketing, Business Strategy

How to Future-Proof Your Business
Digital Marketing Victories
September 21, 2021
In this episode of Digital Marketing Victories, Terry Dry, the CEO of Future Proof Advisors, talks about how to future-proof your marketing and growth strategies.

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Tags: Business Strategy, Digital Transformation, Marketing

PODCAST: HAVING A RESOURCEFUL MINDSET WITH TERRY DRY
Ask Valor Masterminds
September 07, 2021
What does having a resourceful mindset mean? On this episode of the Ask Valor Masterminds Podcast our guest Terry Dry aka "The Godfather of Social Media" gives his definition and shares tips on how being resourceful impacts a business. Here are some of the things you learn:
1. Be aware of your fear
2. Hold onto the A-Players
3. Difference between Advertising & Marketing
4. Entrepreneur Mindset: Don't sit back and wait
5. Leading Vs Managing
6. Cost vs Investment
And so much more in this impactful episode.

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Tags: Business Strategy, Digital Disruption, Entrepreneurship

Getting Unstuck
Business Excellence Podcast
September 01, 2021
Terry Dry, co-founder and CEO of Future Proof Advisors, was featured on The Business Excellence Podcast. During the episode, titled “Getting Unstuck,” Terry speaks with co-hosts Rael Bricker and Lindsay Adams about why entrepreneurs get stuck, the importance of defining both personal and business goals, and knowing when to pivot.

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Tags: Digital Transformation, Entrepreneurship, Leadership

Leadership Powered By Common Sense
Leadership Powered by Common Sense
August 13, 2021
Future Proof Advisors founder Terry Dry is interviewed by Doug Thorpe on Leadership Powered by Common Sense, a podcast that shares ideas for entrepreneurs and small business owners looking for ideas to grow their business.

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Tags: Business Strategy, Customer Experience, Entrepreneurship

Leveraging Existing Clients To 5X Your Revenue With Terry Dry / Sales Strategies for Consulting Businesses
Accelerate Sales with Paul Higgins
August 09, 2021
Terry Dry is an entrepreneur, strategic advisor, and executive coach that has built, scaled and successfully exited a few companies. Currently, he is the founder and CEO of Future Proof Advisors where he helps mid-sized businesses to create a network of personalized advisor support. During the conversation with Paul, he covers sales tips and the value of pre and post-sales. He also believes that referrals and LinkedIn are far more efficient ways to capture leads than cold emailing or cold calling. His advice when it comes to sales: “You have to remember it’s about them and not about you”.

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Tags: Business Strategy, Marketing, Sales

Winning at Business and Life Podcast
Winning at Business and Life Podcast
July 26, 2021
Are you trying to solve a problem that's already been solved? 6 questions. 7 minutes. Pure insights. Episode 287: Successful business leaders are resourceful and don't try to solve a problem that's already been solved. Wise words from Terry Dry, CEO of Future Proof Advisors. https://www.futureproofadvisors.com/

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Tags: Business Strategy, Digital Transformation, Entrepreneurship

Josh Bolton Show
Josh Bolton Show
July 07, 2021
Josh Bolton interviews Terry Dry about philosophy's for the new age of business.

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Tags: Business Strategy, Digital Transformation, Marketing

The XL Podcast
The XL Podcast
June 30, 2021
Graham Brown interviews Terry Dry about leadership, entrepreneurship and the importance of embracing change as the key to future-proof success.

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Tags: Business Strategy, Change Management, Digital Transformation

Insights Into Success
Insights Into Success
June 13, 2021
Terry Dry speaks with Paul Dodds on the podcast Insights Into Success about lessons, tips and tricks for entrepreneurs starting a business.

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Tags: Digital Transformation, Entrepreneurship, Business Strategy

Future-Proofing with Terry Dry
Unstuck and On Target Podcast
April 08, 2021
Disruptive technologies were a reality long before COVID-19 accelerated the pace of technological adoption, and they will be a reality long after. This week we speak with future-proof advisor Terry Dry about how to adapt your business to disruptive technologies and ride the wave of inevitable change rather than get sucked into its undertow.

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Tags: Business Strategy, Digital Transformation, Leadership

Pragmatic Visionary Approach with Terry Dry
Let's Have This Conversation Podcast
March 03, 2021
Conversation with multimedia Journalist and Motivational Speaker Kevin McShan about making a measurable, meaningful impact in business and in life.

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Tags: Business Strategy, Digital Transformation, Leadership

1 Miscellaneous
Our Founder Terry Dry Shares His Thoughts on Post-Pandemic Marketing
Future Proof Advisors
July 21, 2021
As we move closer and closer to a post-pandemic world, companies are certain to face new challenges. Consumers have changed - though it’s unclear how many of those changes will be permanent. But one thing is for certain, brands will need to rethink their marketing efforts if they want to become a future-proof business. We talked to our CEO and founder Terry Dry about what he thinks about the current state of the marketing industry and how businesses can reestablish relationships with consumers after a tumultuous year and a half.

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Tags: Customer Experience, Digital Transformation, Marketing

1 Video
Should you take a meeting with an M&A suitor even if you aren't interested in selling your company?
Future Proof Advisors
March 18, 2022
2021 was the biggest year for global M&A ever, with momentum continuing this year. A question we get asked a lot at Future Proof Advisors from mid-market business owners and entrepreneurs is: "Should I take a meeting an M&A meeting even if I’m not interested in selling my business?” And we always respond with the same answer: “Yes! Take the meeting!” Future Proof Advisors CEO Terry Dry explains how beneficial a simple 30-minute call can be in our latest video.

Some of the takeaways:

Even a quick meeting can generate a ton of insights and learnings about you the landscape and your industry.
It’s never a bad idea to expand your network and stay on the lookout for partnership opportunities.
Business is all about relationships! Don’t pass up the opportunity to make a new friend who may be a valuable resource in the future.

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Tags: Business Strategy, Leadership, Mergers and Acquisitions

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