I am a future-facing marketer, entrepreneur, Strategic Advisor, CEO, and coach who has founded, grown and reinvented companies for over 25-years.
As the founder of Future Proof Advisors, I specialize in advising mid-market businesses and their executive teams on how to transcend growth-inhibiting barriers and achieve better outcomes. I started this business with a vision to create an ecosystem in which I could leverage the wisdom of the top subject matter experts I have worked with over the years to help solve the biggest problems facing businesses today (and tomorrow!).
I’ve often been referred to as a “pragmatic visionary” - someone who pairs innovative thinking with practical solutions. It is this approach, paired with firsthand experience, that puts me in the unique position to help entrepreneurs achieve success building, transforming, scaling, and selling their companies.
I pride myself on practicing what I preach. Not only do I advise existing companies, but I also create my own. Most recently, I co-founded RSVD, a SaaS business that provides digital capacity management solutions and smart queuing tech for the retail, food, and hospitality industries. After two years, I, along with my partners, flipped the business into a profitable exit.
Additionally, I co-founded Fanscape, one of the first-ever social media marketing agencies, which grew from an initial $10K investment to an eight-figure acquisition by Omnicom. After the sale, I joined the Marketing Arm (a division of Omnicom) as CEO of Digital, directing a 150+ person team responsible for social, mobile, and digital consumer engagement for the agency’s extensive Fortune 500 client roster (AT&T, Mars, Samsung, Gamestop, Novartis, Philips).
My career began in the music industry, culminating with my role as VP, Artist Development at Interscope / A&M Records (Universal Music Group). The experience I gained during this stage of my career paved the way for the launch of my own music management company AMP, where I worked to accelerate the growth of emerging artists including Taking Back Sunday.
As an Entrepreneur-In-Residence and member of the Board of Advisors at Loyola Marymount University, as well as a mentor to MBA Students at my alma mater, USC’s Marshall School of Business, I am dedicated to fostering the development of tomorrow’s leaders. I am a Chicago native currently residing in Los Angeles with my wife and two children, where I focus on giving back to my local community through charitable work with several homeless and environmental organizations.
Available For: Advising, Consulting
Travels From: Los Angeles
Speaking Topics: Digital Transformation, Leadership, Business Growth
Terry Dry | Points |
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Academic | 0 |
Author | 41 |
Influencer | 74 |
Speaker | 3 |
Entrepreneur | 0 |
Total | 118 |
Points based upon Thinkers360 patent-pending algorithm.
Tags: Business Strategy, Coaching, Entrepreneurship
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Tags: Leadership, Business Strategy, Mergers and Acquisitions
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Tags: Business Strategy, Digital Disruption, Digital Transformation
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Tags: Entrepreneurship, Innovation, Startups
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The past few years have thrown some curveballs at mid-market businesses. Economic uncertainty, staffing challenges, and unpredictable market swings have left many owners feeling worn out. At Future Proof Advisors, we're right there in the trenches with these companies, helping them navigate through all the ups and downs. And as entrepreneurs ourselves, we get it. We know firsthand how exhausting it can be to keep pushing forward when it gets tough.
Feeling overwhelmed is natural. What's important is how you respond. We've learned a thing or two about shaking off that burnout and rediscovering your love for your business. So, if you're feeling stuck, try these 10 strategies to help you regain your momentum.
Even after trying these strategies and doing a lot of self-reflection, what if you still feel disconnected from your business? Sometimes, despite our best efforts, the spark just doesn't reignite. That's when you might start thinking about what's next.
Maybe it's time to shake things up a bit. You could consider switching up your role within the company or passing the baton to someone else who's ready to take the reins. And selling the business might even be on your mind. If that's the case, these questions can help guide you through the decision-making process.
It could also be that you've realized your business needs a major facelift to keep up with the times. Markets change, customer needs evolve, and sometimes, what worked before just doesn't cut it anymore. Hanging onto outdated ways of doing things isn't doing you or your business any favors.
Recognizing that your business has outgrown its original purpose or that your leadership style needs a refresh isn't a sign of failure—it's a chance to grow. Embracing change means being open to new possibilities and being willing to let go of what's not working anymore. Remember the age-old saying, "If you love something, set it free. If it comes back, it's yours. If not, it was never meant to be"? Well, it applies to business too!
Rediscovering your passion for your business again is possible, even in the face of setbacks. By shifting your mindset, reconnecting with your passion, and getting back on track, you can reignite that entrepreneurial spark.
But, remember, the journey to falling back in love with your business is not just about overcoming obstacles, it's about crafting a future that excites you and aligns with your aspirations. Along this path, you might uncover a newfound appreciation for the company you've built, discover parts of yourself and your business you hadn't considered before, and yes, at times, you may even find it necessary to let go and set your business free. Whatever direction you take, embracing these strategies can equip you with the tools to make decisions that align with your vision and propel your business toward a thriving future.
Tags: Entrepreneurship, Leadership, Mental Health
Navigating entrepreneurship later in life holds profound personal significance for me. It's a journey that resonates on a deep level because I've personally experienced the highs and lows of entrepreneurship throughout my career. With the benefit of hindsight, I feel far more capable and confident than I did in my younger days. And I’m not alone. Entrepreneurship isn't just a game for the young anymore. Would you believe that people aged 55 and up are stepping into the entrepreneurial arena more than those in their 20s and 30s? There's a growing trend that's rewriting the rules, and it's all about starting a business later in life. And these “late bloomers” aren’t just surviving - they’re thriving. It might surprise you to learn that a 60-year-old startup founder is 3x more likely to succeed than their 30-year-old counterpart!
So, what’s driving this trend? Well, it boils down to experience. As the saying goes “With age comes wisdom.” But it's more than that. It's also about the connections we've built, the relationships we've cultivated, and sometimes, having a bit more financial cushion or, at the very least, a better grasp of our finances. And let's not forget about the operational and execution skills we've honed over the years. The significance of that "been there, done that" mindset cannot be underestimated when it comes to being better prepared for the inevitable curveballs that life throws at us.
The entrepreneurial landscape is undergoing a transformation. Founders over the age of 45 now make up a third of all new entrepreneurial activity. And here’s an eye-opener: 42% of entrepreneurs over 50 aren't starting businesses out of necessity; they're doing it because they're deeply passionate about their ideas.
I can personally relate to the desire to embark on an entrepreneurial journey later in life because I've walked that path myself. My entire adult life has been dedicated to entrepreneurship, and along the way, I've been fortunate as I’ve accumulated a wealth of knowledge and transformative experiences – some gained through mistakes, while others through successes. In the early stages of my career, I co-founded a marketing agency that exited to a public company. My second venture, a SaaS business that I started in my late 40s, sold faster and more seamlessly than my first. These experiences, complete with all their struggles and triumphs, eventually led me to establish one of the companies that I run today - Future Proof Advisors. My mission is to help entrepreneurs avoid the pitfalls I once encountered and provide them with shortcuts to get further faster. Launching this venture at a younger age wouldn't have been feasible simply because I hadn't amassed the wealth of experiences and established the relationships that now enable us to provide invaluable guidance to our member companies.
So, if you're contemplating embarking on an entrepreneurial adventure in your later years, here are five practical tips that have not only shaped my path but continue to influence the way I approach the world of business.
Embracing entrepreneurship later in life can be incredibly rewarding, both on a personal and professional level. The notion that age should limit your success in the business world is a misconception we must dispel. We're witnessing a seismic shift in mindset, with more older adults pursuing new opportunities, proving that the entrepreneurial spirit knows no age limit.
So, whether you're fueled by a long-held passion, the desire to create something new, or simply the pursuit of a fulfilling and balanced life, always remember this: age can be your greatest asset. Your life experiences, the relationships you’ve nurtured, and the wisdom you’ve accumulated along the way are all powerful tools in your entrepreneurial arsenal.
Drawing from my own experiences and as someone who now dedicates their expertise to supporting entrepreneurs and older adults, I can wholeheartedly vouch for the immense potential that entrepreneurship holds at any age. Embrace the opportunities that come your way, prioritize your personal goals, carve out a work-life balance that resonates with you, never shy away from well-calculated risks, stay tech-savvy to harness the power of innovation, and, above all, tap into the wealth of expertise and relationships you've cultivated over the years. These guiding principles aren't just a roadmap; they're your compass for not only achieving success but also thriving as an entrepreneur later in life.
Here's to your future success, no matter where you find yourself on life's remarkable journey!
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Have questions or want more entrepreneurial tips? Connect with me on LinkedIn, drop me an email at Terry@futureproofgrp.com, or subscribe to my newsletter.
Tags: Business Strategy, Careers, Entrepreneurship