As 2023 continues to be a tight year for many businesses thanks to stubbornly high inflation and rising interest rates, it’s only natural they look for ways to cut costs. If you own a Texas-based medium-sized company that is experiencing financial struggles right now, the good news is that you’ve got options that can help. Before things become any more serious, here’s a look at some of the ways your business can cut costs in these trying times.

Look for Ways to Reduce Production Costs

Production costs can be one of the most expensive costs a business has. And if the company isn't careful, these can quickly balloon out of control. It's good practice to assess the current production processes and systems and look for areas that can be tweaked. You want to find a way to maximize your resources and cut down on material costs. Proper tracking will be needed to analyze the data correctly.

Get a Better Deal on Electricity Rates

Thanks to the deregulation of the energy market in Texas, you also can shop around for better rates depending on where the business is based. For those businesses located in the cities of Arlington, Dallas, Corpus Christi, Houston, Fort Worth, Waco and Galveston - just to name a few - it's well worth looking at different energy providers. Each Texas retail energy provider offers a plan, which leaves room for savings. Even if it’s a small rate reduction, it still adds up over the year. 

There are currently more than 300 electricity providers in the state, which means you've got options. Some of the incentives can be a reduced rate, ‘free nights’, ‘free electricity’, bill credits and more. The fact is, you have the upper hand, so look around and find something that works best for the business.

Automate Tasks and Processes Where Possible

Automation can be another huge money-saver when used efficiently. Automation can speed up tasks and processes, eliminate redundancies, improve efficiency and cut down on human error. It may even allow you to operate with a smaller workforce, which is a huge cost-saver.

Ditch Traditional Marketing and Opt for Digital Campaigns

While a business shouldn’t completely eliminate its advertising efforts, there are ways to better your ROI. Rather than a traditional marketing campaign that relies on things such as radio, television and newspaper ads, why not adopt a digital campaign? These offer huge savings, and they can be even more effective than traditional advertising.

Some of the best ways to use digital marketing include social media platforms (Twitter, Instagram and Facebook), blogs, SEO techniques, e-newsletters and more.

Go Green and Transition to a Paperless Office

You can also cut down on office supply costs by going green and transitioning to a paperless office. You won’t have to worry about purchasing printer paper, toner, ink and professional grade printers, plus there’s no need to absorb the added costs of storage and filing systems.

The fact is that during tough times, businesses need to get creative when it comes to cost savings. Even small savings make a difference, so they shouldn’t be ignored.

By Adam Torkildson

Keywords: Business Strategy