Why you need to be providing a global customer experience
My Costumer
May 24, 2023
As the world becomes more global, so too must your customer experience offerings. Ricardo Saltz Gulko explores the cultural differences of CX from country-to-country, and provides insights on delivering great CX for a global customer base.
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Tags: Customer Experience
Why CCO and CDO collaboration is vital for CX success
My Costumer
May 18, 2023
Ricardo Saltz Gulko of the ECXO discusses the importance of CCO and CDO collaboration – detailing everything from the benefits of the partnership, to best practice examples from some of the biggest companies across the globe.
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Tags: Customer Experience, Design
Why Your Customer & Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX
Eglobalis
April 18, 2023
Peel back the layers of many successful customer experience strategies and you’ll find that accountability sits with the Chief Customer Officer (when they have one). It also sits with the Chief Design Officer (or equivalent). Collaboration between the two leads can have a significant impact on the quality of your CX. The partnership is critical to creating a seamless and consistent customer and employee experience across all touchpoints.
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Tags: Customer Experience, Digital Transformation, Customer Loyalty
The Definitive Guide to Generative AI for B2B Sales
Eglobalis
April 10, 2023
CX maturity models in Europe vary from country to country. Some have barely started or are still in the early stages of development. Others are more advanced in adopting, implementing and optimising customer-centric strategies.
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Tags: Customer Experience, Digital Transformation, Customer Loyalty
B2B CX Maturity Model? The Key Pillars to Ensure Growth.
ECXO.org V1
March 21, 2023
Customer experience culture is a set of values, beliefs, and behaviours that a company adopts in order to create a customer-centric culture. This ‘’culture’’ ensures that every employee in the organisation is committed to delivering the best possible experience for the customer. Based on the company ‘’mindset’’ and approach. The pillars of a customer experience culture are:
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Tags: Customer Experience, Digital Transformation
Best New Customer Experience and Design Books – 2021 List
Eglobalis
November 23, 2021
These last two years were challenging for all of us around the globe; instead of reading my 70 in “average” books, I read only 39 since I often read in the short and long trips around EMEA and South Korea to help Samsung and many other companies to prosper with experiences. :-)
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Tags: Customer Experience, Culture
How to improve your supply chain experience management to benefit customer experiences
MyCostumer
April 30, 2021
A supply chain is the backbone of a company’s daily existence. And it has a major impact on customer experience, even though it often goes unnoticed by the end consumer.
Customers of different industries place a different value on the elements that generate their overall experience. A pharmacy customer may prioritise product availability, safety and compliance, whereas high-end retail shoppers prioritise quality and choice. Others may prioritise convenience, design, simplicity and usability. We all have different needs and perceive similar details in different ways.
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Tags: Customer Experience, Management, Leadership
In the Digital and Customer Experience World, there are two lives: Before and After COVID-19. Is your company ready?
Eglobalis
April 11, 2021
Is your company customer- and employee-centered, or is this simply a buzzword used by your leadership? If the latter is the case, the efforts may originate with those at the top, but make no mistake, the real work happens throughout all the verticals and teams within your organization. This includes those that design the experiences for your services, products, and engagement. Your company operates using four words: ‘’Adoption, Retention, Renewals, Insights’’ – repeat!
This article will help you as a leader realign your organization to reignite its ability to deliver a much better experience for your customers, partners, and employees. It will also define what it means to be a truly customer-centric company.
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Tags: Customer Experience, Digital Transformation, Management
Change These 6 Fundamentals to Improve Your Digital Transformation and Supply Chain Experience
Eglobalis
April 05, 2021
Customers of different industries place a different value on the elements that generate their overall experience. A pharmacy customer may prioritize product availability, safety and compliance, whereas high-end retail shoppers prioritize quality and choice. (Data source Gartner) Others may prioritize convenience, design, simplicity, and usability. We all have different needs and perceive similar details in different ways. But we all depend on order management, logistics, and supply chains to get products and services to us. Even your virtual world also needs some kind of supply chain to be accessible to you and your organization. The truth is, depending on the sector, you maybe have a very diverse portfolio of customers. Supply chain maturity models can often illustrate that organizations are already trying to improve customer experience in the supply chain through continuous adaptation. The path forward is fraught with so many uncertainties that, to ensure business continuity, we are all doing a better job of planning and executing transformation to a digital space.
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Tags: Customer Experience, Digital Transformation, Customer Loyalty
The European Customer Experience Organization is now live! The Time to Evolve Together arrived!
Eglobalis
March 02, 2021
In 2018, I realized that Europe needed its own association for customer experience. However, the domain ECXA was already taken, so I decided to call it the European Customer Experience Organization (ECXO). Early on I understood that Europe requires deep, culture oriented, progressive solutions, not static status quo pillars, since customer experience is an evolving subject. Then I invited two potential co-founders: one accepted (Adrian Swinscoe), while the other said no due to her time (Silvana Buljan) , but she said that it was a great idea and that she would be deeply involved. Therefore, we created this organization to address huge customer experience gaps developing an European customer experience model instead of utilizing ‘’other continents’’, which do not address or solve the major challenges of all countries and cultures.
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Tags: Customer Experience, IoT, Culture
A pragmatist's guide to digital customer experience experimentation
MyCostumer
February 23, 2021
Experimentation is essential to test whether new digital CX innovations will be worth the effort. But how can you make sure that the experiment itself is valuable and not too costly or time-consuming?
Customer experience can be challenging unless you have the right resonation with customers, users and employees. Experience design and business transformation initiatives can require time, effort and finances. Those initiatives also require the right change management and a communication campaign to obtain acceptance, adoption and the right tuning with stakeholders. When this is achieved, your customer engagement, retention, adoption and renewals will grow – along with your bottom line.
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Tags: Customer Experience, Management, Leadership
Five fundamentals to re design AI transformative experience as competitive advantage
Eglobalis
February 21, 2021
Prior to the COVID-19 pandemic, we already had a great deal of technology available to us. Algorithms are progressing by leaps and bounds in front of our eyes, driven by the transformative needs of employee and customer experience, as well as data analytics, and other factors. Recent research by IDC found that during the pandemic, companies that were “early AI adopters had an improvement of almost 25 percent in customer experience ‘quality,’ accelerated rates of innovation, higher competitiveness, higher margins, and better employee experience with the roll out of AI solutions.” Good news, right?
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Tags: AI, Customer Experience, Digital Transformation
Customer Experience and Adoption: The Impact of Technology Change Requests
Eglobalis
January 27, 2021
Recently, I interviewed the Chief Customer Officer and Head of Customer Experience and Global Sales Excellence at Ericsson for my vlogcast, which will be available in the coming weeks. During our conversation, we talked about over-complicated enterprise software and, in general, about complex system designs vs. simplification and intuitive design for humans. These often help or harm the generation of adoption or usage. During our discussion, we reflected on companies that are utilizing or acquiring enterprise software and how many companies don’t take user needs into consideration when acquiring certain systems.
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Tags: Customer Experience, Leadership, Customer Loyalty
Upcoming vlogcasts stay tune, Shep Hyken, and Tabitha Dunn.
Eglobalis
January 27, 2021
Shep Hyken one of the best CX and ECX and Speakers globally and Tabitha Dunn the Chief Customer Officer – Head of Customer Experience and Global Sales Excellence at Ericsson. Stay Tuned and subscribe!
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Tags: Customer Experience, Customer Loyalty
How AI can cause more CX harm than good - and how to reduce the risk
My Customer
January 14, 2021
Organisations must ensure they adopt AI responsibly to prevent risks to their brand and customer experiences.
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Tags: AI, Customer Experience
Digital Experimentation 7 Principles – That Impacts CX, Technology and Your Bottom-line
Eglobalis
January 09, 2021
Customer Experience can be challenging unless you have the right resonation with customers, users, and employees. Experience design and business transformation initiatives can require time, effort, and finances. Those initiatives also require the right change management and a communication campaign to obtain acceptance, adoption, and the right tuning with stakeholders. When this is achieved, your customer engagement, retention, adoption, and renewals will grow – along your bottom line.
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Tags: Customer Experience, Digital Transformation, Change Management
Adopting AI Responsibly to Prevent Risks to Your Brand and Customer Experience
Eglobalis
December 25, 2020
Organizations and leaders are currently able to pick and choose from hundreds of Artificial Intelligence (AI) platforms and enterprise solutions on the market, each solving a different gap in customer experience, services, and efficiency. All these solutions have their own approaches, pros and cons, and algorithms, aiming to enhance and simplify Customer Experience (CX) and generate better performance in the customer’s eyes. The pandemic triggered all types of organizations to turn to AI, which has already been solving issues and improving experiences pre-pandemic. With such a variety of options for solving the “customer gap,” we need to step back for a second and analyse how each solution will answer our customer needs – as well as what kinds of risks it will present for our brand and its reputation if we do not use it responsibly and carefully.
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Tags: AI, Customer Experience, Risk Management
The 18 best customer & employee experience books everyone should read
MyCostumer
December 21, 2020
Ricardo Saltz Gulko provides some essential reading for the upcoming holiday period and beyond.
The following is our comprehensive 2020/21 ‘’quarantine’’ list of best readings about customer and employee experience, customer success, innovation and design.
The list features a great group of many new writers mixed with traditional ones. This year’s list also includes great European, Latino, and American authors. We hope you enjoy the books we've listed. I liked all of the books, and the list is not in order of preference, but in the order in which they were read. Below, we’ve also attached our previous year's list for you to see. Enjoy these, and let me know what you are reading over the holiday period and in 2021!
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Tags: Customer Experience, Management, Leadership
IoT Is Transforming Operations, Customer and Employee Experiences, and Generating Growth
Eglobalis
December 21, 2020
Partly in reaction to this pandemic, global manufacturers and tech developers such as Qualcomm, Samsung, VW, and others are transforming. Whether it relates to their customers or their factories, production lines, logistics, shop floors, or stores, these transformations were, in many ways, envisioned several years ago by Fjord (now part of Accenture). Around 2014/2015, Fjord Chief Client Officer Mark Curtis and his team developed what they called the era of living services, or the digitalization of everything. I spoke about that few years ago here while discussing IoT and the very profitable British model of servitization. Today, I am connecting it with Customer, Employee, and Operations Experience as services, based on changes that occurred during these last several months.
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Tags: Customer Experience, Innovation, IoT
Why loyalty and sentiment will be the biggest challenges for brands in 2021
MyCostumer
December 15, 2020
Ricardo Saltz Gulko explains why examining customer insights and sentiment will be vital to retention in the coming 12 months.
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Tags: Customer Experience, Management, Customer Loyalty
Prioritize human-centric CX and EX to survive the pandemic
TechTarget
December 10, 2020
Ricardo Saltz Gulko breaks down why businesses should consider a human-centric approach to employee and customer experience, and provides six principles upon which to do so.
The COVID-19 pandemic has forever altered what businesses must do to survive. What remains unclear is what the future will look like even after a vaccine is widely rolled out. Everything will depend on how efficient a vaccine is and how effective it will be at protecting us.
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Tags: Customer Experience, Innovation, COVID19
Don’t Talk about Great CX Culture if You Don’t Know MED
Eglobalis
November 22, 2020
Recently, my insulin pump – which injects insulin in 24/7 mode – had a problem, after approximately 10 years of working perfectly. I believe the problem was related to the COVID-19 prevention procedures we adopted in our house and the constant cleaning of my pump with alcohol and disinfectant. The coil that injects the insulin pressed against the wall of the pump and opened it, as you can see in this photo. It could become a nightmare for any diabetic to have an issue like that with a pump, since your life depends on insulin.
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Tags: AI, Customer Experience, Innovation
How to avoid the damaging problem of customer experience dissonance
My Customer
November 18, 2020
I recently read a thought-provoking article from BCG that said there is often a great discrepancy between a company’s self-perceptions vs. the perception of the company’s customers or employees. Here I talk about the power of perception and how journey mapping can help your company close your own gaps and discern the actual situation.
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Tags: Customer Experience
Best Customer & Employee Experience Design Books 2020 2021 List
Eglobalis
November 14, 2020
This is our 2020/21 ‘’quarantine’’ list of best readings about Customer and Employee Experience, Customer Success, Innovation, and Design. The list features a great group of many new writers mixed with traditional ones. This year’s list also includes great European, Latino, and American authors. We hope you enjoy the list. I liked all of the books, and the list is not in order of preference, but in the order in which they were read. Let me know what you think. Below, we’ve also attached our previous lists for you to see. Enjoy these, and let me know what you are reading during your quarantine. Stay safe!
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Tags: Customer Experience, Design Thinking, Innovation, Customer Loyalty
How six principles of organisational adaptiveness can provide CX resilience
My Customer
November 13, 2020
When the pandemic started, many companies struggled. Almost overnight their employees and customer interactions were rendered obsolete, and everyone scrambled to adapt.
In subsequent months, we've seen some companies change quickly and effectively, while others have taken more time to develop new, streamlined experiences for their workflows and customer interactions. In supermarkets and grocery stores especially, we see a wide discrepancy between businesses - some have designed experiences that are safe, simplified, efficient and even convenient to consumers in unexpected ways, while others appear more reluctant or slow to respond to the urgent needs of their employees and customers.
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Tags: Customer Experience, Customer Loyalty
Customer Transformation: Loyalty & Sentiment Are Your Challenges Ahead
Eglobalis
November 07, 2020
We all know that consumer and employee sentiment and loyalty vary across multiple cultures and are impacted by personal situations, country situations, experiences (both CX and EX), and other market aspects. Each can be very different, even beyond interactions and communication channels. This is especially important as we await a COVID-19 vaccine and will continue to be crucial even afterward. Today, I will discuss 6 suggestions that can ensure your operations have a competitive advantage by achieving the right customer sentiment and commitment toward your brand.
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Tags: Customer Experience, Management, Customer Loyalty
Experience Perception – The Journey Design to Resonate with Customer and Employees… or Not
Eglobalis
October 26, 2020
Customer journey mapping is one of the tools and ‘’pillars’’ any organization utilizes to truly understand customer and employee journeys. This can and should also be used for designing the target governance and operation model that will help transform your company from within. The effect is to remove as much complexity as possible, while building a more adaptive and agile model for all aspects of your organization, from culture and capabilities to how the company manages employee and customer experience (EX and CX).
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Tags: Customer Experience, Design Thinking, Management
How to align professional services with customer experience management
MyCostumer
October 01, 2020
Whether you are delivering professional services, managed services, solutions, or consulting services, it is all about people’s ability to engage, question, listen, analyse, reflect, develop and deliver a solution for the benefit of the customer.
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Tags: Customer Experience, Management, HR
Is Your Professional Services in Alignment with Your Experience Management? Part I
Eglobalis
September 14, 2020
Professional Services (PS), consulting, customer sucess and any ‘’business to business’’ interaction – in the enterprise technology industry and other sectors – should be strictly aligned with your experience management approach as part of your company culture. You’ve probably already heard 1000 times that we in customer experience (CX) call these moments of truth “touch points” with our customers. During those interactions, you have the opportunity to demonstrate not just the best of your organization’s professionalism, but also your own. At the end of the day, experiences are created between individuals independently of being digital or physical.
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Tags: Customer Experience, Management, Culture
Stop focusing on NPS and concentrate on employee/customer criticism
MyCustomer
September 10, 2020
While NPS remains popular as "the one number you need to grow", customer and employee criticism are your real leverage tool for growth.
Although there is often a negative perception when it comes to receiving criticism, the truth is quite different. It can be a very positive gift to your organisation and can serve as a key tool for listening to your employees, partners and customers – regardless of which sector you’re in, or the type of product or service (digital or physical experience) you offer. Criticism is beneficial … if you use it to improve and grow.
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Tags: Customer Experience, Management
Customer and Employee Criticism: Your Leverage Tool for Growth
Eglobalis
September 09, 2020
Although there is often a negative perception when it comes to receiving criticism, the truth is quite different. It can be a very positive gift to your organization and can serve as a key tool for listening to your employees, partners, and customers – regardless of which sector you’re in, or the type of product or service (digital or physical experience) you offer. Criticism is beneficial … if you use it to improve and grow.
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Tags: Customer Experience, Design Thinking, Management
Defining a Customer Experience Culture: What needs to change first?
LinkedIn
August 13, 2020
The original article is available at Eglobalis.
This series of 4-5 articles, will discuss the fundamental mechanisms at play in simple and simplified (S+S) businesses that are not present yet in many organizations. You will see why these benefit customer experience, employee experience, real innovation and operational efficiencies to generate significant returns to customers and all stakeholders & shareholders.
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Tags: Customer Experience, Digital Transformation, Innovation
Is Your Diversity and Inclusiveness Real, or Imagined?
Eglobalis
August 02, 2020
Many organizations and individuals in the US have expressed profound changes of heart in recent weeks. They claim to have “opened their eyes” after watching the absurd killing of George Floyd. They are now willing to embrace change around this very important subject of discrimination and inclusion.
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Tags: Customer Experience, Digital Transformation, Innovation
Simplify employee and customer experiences to adapt and grow
Eglobalis
August 02, 2020
Customer experience has gained new significance now. I’m not here to provide any predictions, but rather I want to focus on practical experiences. Simplifying processes is critical because it can save costs and enhance experience outcomes, enabling necessary, practical adaptations. In turn, this ability to adapt can reignite real innovation, collaboration and product and service quality. I outline a plan that you can execute during the new normal of the pandemic to enhance process design, revise complexities and work toward uncomplicated procedures, ultimately leading to improved customer outcomes.
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Tags: Customer Experience, Digital Transformation, Innovation
The 6 CX Fundamentals of Organizational and Human Adaptiveness
Eglobalis
July 30, 2020
When the pandemic started, many companies struggled, from procurement, retails to high technology among several sectors. Almost overnight their employees and customer interactions were made obsolete, and everyone scrambled to adapt — both tech and non-tech sectors.
In the months since then, we have seen some companies change very quickly and effectively, while others are taking more time to develop new, streamlined experiences for their workflows and customer interactions. In supermarkets and grocery stores especially, we see a wide discrepancy between businesses, some of which have designed experiences that are safe, simplified, efficient, and even convenient to consumers in some unexpected ways. Others appear more reluctant or slow to respond to the urgent needs of their employees and customers.
What is it that enables some businesses to respond more effectively than others? They are more prepared, with leadership and employees accustomed to continuous change.
Like humans after a certain age, at some point organizations need to work to maintain fast-paced adaptiveness. That is not always easy, especially in our hyper-fast, always-evolving society. The key is to build a human-centered culture that focuses on relationships with customers and employees. In return, those relationships increase in effectiveness and value, and they grow.
Here are a few principles that help innovative companies train continuously, so when the world turns upside down, they still land on their feet. Hoping we have no next time after this pandemic.
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Tags: Cloud, Customer Experience, Innovation
How Complexities Prevent and Improve Employee and Customer Experience
Eglobalis
July 26, 2020
Is your organization losing value and capacity to complexity? In this article, we provide a short framework for understanding some of the most common sources of complexity in any organization, as well as a brief discussion of how to solve them with the right culture, processes, people and tools.
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Tags: Customer Experience, Design Thinking, Innovation, Customer Loyalty
Retail Digital Experience Can Still Satisfy Europeans during COVID-19
Eglobalis
July 14, 2020
Of all industries, Consumer-Packaged Goods (CPG) stands at an opportune turning point in mid-2020. Some retailers are hurting; others have never seen anything close to this level of growth. In the following article, we will analyze the business environment using recent surveys of European consumers and deliver practical advice to help retailers respond to current issues to gain trust, satisfy emerging demands, and grow.
As my usual readers know, Customer Experience (CX) runs deeper than service. But in this case, there is a hidden but critical element to the perception of a retail brand: the products that are delivered to your home, or organization. Procurement and supply chain (engine) are a major barometer for overall brand health and experience perception. Would you feel more protected if you knew how suppliers have adapted to the pandemic? Your customers would too.
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Tags: Customer Experience, Digital Transformation, Innovation
6 Ways to Boost Customer Experience Design Adoption & Growth
Eglobalis
June 28, 2020
Today, customers and employees are searching beyond the buzz word of “Customer Experience”, and “Employee Experience”; they are checking your governance complexities, procurement policies, purpose experience, what your company and you as a leader stand for. They watch your culture and leadership, your ability to change, adapt and evolve — from the largest structural change down to the smallest detail.
But given the massive number of factors here, what is the largest weight on the scale? Personal interactions with your organization. Your value is measured by engagement, the ability to develop meaningful relationships that helps you grow in value for all user groups — from customers and employees to partners and shareholders. If you can do that “small” thing then Annual Recurring Revenue (ARR), growth and new customers will come as a positive reward for a job well done.
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Tags: Customer Experience, Digital Transformation, Innovation
Deep Leadership: Act Boldly to Protect Customers, Employees and Partners
Eglobalis
June 16, 2020
Of all the changes we’ve seen over the last four or five months of this slow-motion nightmare, at least one thing has become clear. We all need security and empathy. The leaders who have shown they can listen to their communities and respond with transparency have made us feel secure and heard. So, use this crisis to change for the better! Your human-abilities are crucial for deep leadership through these times.
We are seeing a plenty of change now, as many European countries and some parts of MEA, North America, LATAM, and APAC cannot hide from Digital Transformation. It’s now a means of survival. Everyone is learning about ongoing adaptability to simplify customer and employee experience.
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Tags: Customer Experience, Digital Transformation, Innovation
A nice conversation with Engati Engage AI Customer Transformation, Change, Simplification & Real Innovation
Eglobalis
June 12, 2020
Recently, I had a very nice conversation with Engati Team about CX (Customer Transformation, Change, Simplification, & Real Innovation (Customer Experiences). Where they spoke with the top leaders on Customer Experience worldwide. Sharing a great video, podcasts, and articles. Whether your company is searching for #AI and chat-bots smart solutions Engati, should be within your radar of relevant options.
Here is part of my conversation, or you can visit their page directly. I hope you enjoy it!
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Tags: Customer Experience, Digital Transformation, Innovation
Medtronic Puts Humans FIRST in Heroic COVID-19 Response
Eglobalis
April 08, 2020
Some are supporting with resources; others are developing solutions; still others are adapting to our most urgent needs, changing and adjusting supply chain, logistics, R&D and operations, in order to produce more masks, gloves, ventilators and other key components and products. They all deserve our appreciation and praise.
However one company is actually going above and beyond any expectation: Medtronic, the world’s number one medical device company and already a powerhouse of top human innovation. In this perilous time Medtronic is giving away their ventilator IP so that any manufacturer with the capability can now produce some of the best ventilators on the planet and help prevent more COVID-19 deaths. Everyone should know about this self-sacrificing heroism.
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Tags: Customer Experience, Digital Transformation, Innovation
Customer Experience Best Books of 2019 – 2020 Readings
Eglobalis
November 21, 2019
I read this last year around 65-80 books. Here are the best books of 2019-2020. I’ve included the top 17 books that discuss topics such as Customer Experience, Employee Experience – Design, Analytics, Leadership, Innovation, Operations Experience and Real Innovation. You will also find a short list below of new books and some from our previous lists, that offer great added value– all related to customers.
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Tags: Customer Experience, Digital Transformation, Innovation
2 Key Starting Points!Developing a Simple and Simplified Corporate Experience Culture.
LinkedIn
March 15, 2019
Our world is becoming increasingly complicated, as abundance proves to have a double-edge. We are busier; we are inundated with ads; society places more and more expectations on us every year. We have so many more options, but we also have more choices.
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Tags: Customer Experience, Digital Transformation, Innovation
Creating a Customer Experience Culture: What needs to change first?
Eglobalis
March 10, 2019
This series of 4-5 articles, will discuss the fundamental mechanisms at play in simple and simplified (S+S) businesses that are not present yet in many organizations. You will see why these benefit customer experience, employee experience, real innovation and operational efficiencies to generate significant returns to customers and all stakeholders & shareholders.
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Tags: Customer Experience, Digital Transformation, Innovation
Best Customer Experience Books of 2018 and What to Look Out for in 2019
Eglobalis
December 05, 2018
2018 was a great year for some really thoughtful, engaging books about Customer Experience! As you can see from my list below, topics include some Design Thinking, Technology, Innovation and Organization Change as Marketing.
All of the books listed are a great read, all deeply related to customer experience, customer success, and subscription models and services.
Despite the size of the list, don’t be fooled–I really only included what I would consider my best readings. If you are someone who cares about Customer Experience, Customer Success and Top Quality of Services and Design, then add these to your queue.
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Tags: Customer Experience, Digital Transformation, Innovation
Tear Down This Wall: 27 Ways to Bridge the Gap between CX Company Silos
Eglobalis
February 25, 2018
Typical silos gaps problems are related to a lack of basic collaboration, communication and synchronization, and a well-defined values, principles and purpose related to the company culture. Our difficulties to ensure simple internal collaboration, in our search for efficiencies, and looking well-synchronized and as one entity in the customers’ eyes is improving but not yet solved generally speaking . Many of us assume that our companies can bridge the gap between business silos, and are doing things right, when in fact, they are not
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Tags: Customer Experience, Digital Transformation, Innovation
The 12 pieces of advice that can drastically improve Empathy & Efficiency in your Customer Services and Customer Experience! Act now!
LinkedIn
February 07, 2018
The Basics: People will remember your brand if you deliver a very good experience in a timely fashion.
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Tags: Customer Experience, Digital Transformation, Innovation
A customer doesn’t want to buy complexity. They want their problems solved with Quality People, Tech, Design and Customer Experience!
LinkedIn
January 11, 2018
This simple graph expresses and other professionals approach to delivering the right features at the right time with the right process and technology with minimal overwhelming user/customer impact and maximum intuitiveness. Those are the basic pillars that enable easy services, customer and user experiences and we will discuss it in deep in future articles about CX leadership.
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Tags: Customer Experience, Digital Transformation, Innovation
What are the 22 Commandments for dealing with Customer Experience & Design Crisis?
LinkedIn
November 28, 2017
So be prepared! It happens to all brands -- some more than others, yes. But all brands have the capacity to encounter a crisis of quality or experience at some point.. even yours.
The real test is how to be prepared with your talent to deal properly with those situations in customer interaction positions. This applies digitally and physically, and it applies in B2B and B2C.
This also speaks to the idea that focusing in customer experience, design, product, services and people quality are the key imperatives for organizations that want to be successful and consistent from the moment they start. Why?
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Tags: Customer Experience, Digital Transformation, Innovation
A Potential New “Q” Metric for Your Customer Experience and Design
LinkedIn
November 20, 2017
If we had a metric like that, and decision-makers were judged on it, it would strengthen the culture you need for quality services, products and the overall CX. Less people would cut corners on cost and other factors. Because their incentives would be connected to product quality, they would prioritize quality and design over cost measures. Quality is one of the main pillars of customer experience, loyalty, satisfaction, retention and revenue generation
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Tags: Customer Experience, Digital Transformation, Innovation