Ricardo Saltz Gulko

MBA Kellogg Graduate School of Management
Global Marketing Channels in a Global Economy
November 27, 2002

BSC Industrial Engineering and Information Systems
Multiculturalism global technology transportation
October 14, 1997

How to create better business outcomes through CX design
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November 08, 2023

How to create better business outcomes through CX design , customer experience design
The post How to create better business outcomes through CX design appeared first on Eglobalis.

How to boost customer loyalty in a tough economy
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November 01, 2023

How to boost customer loyalty in a tough economy - Customer Experience
The post How to boost customer loyalty in a tough economy appeared first on Eglobalis.

How complexities prevent and improve employee and customer experience
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October 04, 2023

How complexities prevent and improve employee and customer experience
The post How complexities prevent and improve employee and customer experience appeared first on Eglobalis.

Transforming Call Center Experiences: How AI-Powered Solutions Can Reclaim $250 Billion in Wasted Investments
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September 19, 2023

Transforming Call Center Experiences: How AI-Powered Solutions Can Reclaim $250 Billion in Wasted Investments
The post Transforming Call Center Experiences: How AI-Powered Solutions Can Reclaim $250 Billion in Wasted Investments appeared first on Eglobalis.

What’s next in VoC as traditional customer surveys fade from our memories?
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September 13, 2023

What's next in VoC as traditional customer surveys fade from our memories? The end of surveys!
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Experience management – why your EX is the stress test for your CX
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August 17, 2023

Experience management – why your EX is the stress test for your CX
The post Experience management – why your EX is the stress test for your CX appeared first on Eglobalis.

How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX) – For Your Eyes Only
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August 09, 2023

How AI and GenAI is shaking the status quo in CX for your eyes only
The post How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX) – For Your Eyes Only appeared first on Eglobalis.

Navigating the Wave: The Surging Influence of Brand Purpose in B2B
Customer Think
August 09, 2023

There’s an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is fading. CX is everywhere. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe. Businesses want a seamless CX just as they do in their personal lives. They are also actively seeking out companies that share their sense of purpose and values. Businesses that are doing good for the planet, people and society. They are judging companies on environmental, social, and governance (ESG) claims, and more importantly the action they take.

How to use emotional design in CX to escape the B2B commodity trap
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August 02, 2023

How to use emotional design in CX to escape the B2B commodity trap , customer experience, product experience
The post How to use emotional design in CX to escape the B2B commodity trap appeared first on Eglobalis.

Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design
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July 26, 2023

Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design
The post Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design appeared first on Eglobalis.

From here to affinity – how to build client centricity in professional services
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July 20, 2023

From here to affinity – how to build customer centricity in professional services
The post From here to affinity – how to build client centricity in professional services appeared first on Eglobalis.

A Personal Bank Story: How to Win, and Lose, a Bank Customer
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July 14, 2023

A Personal Bank Story: How to Win, and Lose, a Bank Customer
The post A Personal Bank Story: How to Win, and Lose, a Bank Customer appeared first on Eglobalis.

Harnessing Real-Time Data for Improved Customer Experience Understanding
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June 20, 2023

Harnessing Real-Time Data for Improved Customer Experience CX Understanding
The post Harnessing Real-Time Data for Improved Customer Experience Understanding appeared first on Eglobalis.

The Rising Tide of Brand Purpose in B2B
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June 13, 2023

The Rising Tide of Brand Purpose in B2B , The time of brand purpose
The post The Rising Tide of Brand Purpose in B2B appeared first on Eglobalis.

Why employee experience is the missing link in Europe’s CX plans
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May 31, 2023

Why employee experience is the missing link in Europe's CX plans
The post Why employee experience is the missing link in Europe’s CX plans appeared first on Eglobalis.

Why you need to be providing a global customer experience
My Costumer
May 24, 2023

As the world becomes more global, so too must your customer experience offerings. Ricardo Saltz Gulko explores the cultural differences of CX from country-to-country, and provides insights on delivering great CX for a global customer base.

Why CCO and CDO collaboration is vital for CX success
My Costumer
May 18, 2023

Ricardo Saltz Gulko of the ECXO discusses the importance of CCO and CDO collaboration – detailing everything from the benefits of the partnership, to best practice examples from some of the biggest companies across the globe.

Designing a differentiated B2B experience – a 22 step challenge
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May 09, 2023

Designing a differentiated B2B experience – a 22 step challenge
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U$ 402bn is on the table for brands that simplify their CX and EX – here’s why
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April 24, 2023

$402bn is on the table for brands that simplify their CX and EX – Customer experience
The post U$ 402bn is on the table for brands that simplify their CX and EX – here’s why appeared first on Eglobalis.

Why Your Customer & Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX
Eglobalis
April 18, 2023

Peel back the layers of many successful customer experience strategies and you’ll find that accountability sits with the Chief Customer Officer (when they have one). It also sits with the Chief Design Officer (or equivalent). Collaboration between the two leads can have a significant impact on the quality of your CX. The partnership is critical to creating a seamless and consistent customer and employee experience across all touchpoints.

Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX
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April 18, 2023

Why Your Customer and Design Chiefs (CCO-CDO) Need to Collaborate to Make a Success of Your CX Peel back the layers of many successful customer experience strategies and you'll find that accountability sits with the Chief Customer Officer (when they have one). It also sits with the Chief Design Offi

The beauty (and challenges) of European cultural differences in CX
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April 10, 2023

The beauty (and challenges) of European cultural differences in CX
The post The beauty (and challenges) of European cultural differences in CX appeared first on Eglobalis.

The Definitive Guide to Generative AI for B2B Sales
Eglobalis
April 10, 2023

CX maturity models in Europe vary from country to country. Some have barely started or are still in the early stages of development. Others are more advanced in adopting, implementing and optimising customer-centric strategies.

B2B CX Maturity Model? The Key Pillars to Ensure Growth.
ECXO.org V1
March 21, 2023

Customer experience culture is a set of values, beliefs, and behaviours that a company adopts in order to create a customer-centric culture. This ‘’culture’’ ensures that every employee in the organisation is committed to delivering the best possible experience for the customer. Based on the company ‘’mindset’’ and approach. The pillars of a customer experience culture are:

Evolving Your B2B Customer Experience Maturity Model? The Return to the CX Key Pillars.
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March 20, 2023

Evolving Your B2B Customer Experience and Employee Experience Maturity Model? Return to the Customer Experience Key Pillars.
The post Evolving Your B2B Customer Experience Maturity Model? The Return to the CX Key Pillars. appeared first on Eglobalis.

Experience management – why your EX is the stress test for your CX
ECXO.org V1
October 03, 2023

Experience management will test your ability to adapt to a new AI reality. As you sit down, you become your own integrated leverage tool.

Why employee experience is the missing link in Europe's CX plans
LinkedIn
May 31, 2023

Culture, employee experience and customer centricity makes or breaks a good customer experience. In this article we look at just how deep the problem runs, and we offer some ideas on where to start to design a change positive EX programme.

Winner of MVP Awards: The 6 CX Fundamentals of Organizational and Human Adaptiveness
https://www.customerexperienceupdate.com/mvp-awards/2020-CEU-MVP/culture?fbclid=IwAR1bJnlZPSM7F83um0Na7DFX_J9nohTrCkASxSYfgkQ1-afvAK6cWVLgSU4
December 04, 2020

We won Customer Experience Update MVP AWARDS 2020
CATEGORY: ORGANIZATIONAL ALIGNMENT AND CULTURE
WINNERS My article

30 Customer Experience New Books I read in 2017 & Expected Books for 2018, Which I Highly Recommend!
Eglobalis
March 26, 2018

List of Customer Experience 30 Top Books I read in 2017 & Expected Books for 2018, which I highly recommend –> Customer Experience, Customer Success & innovation
This article is divided in 5 subjects:

Ricardo Saltz Gulko 2016-2017 Readings:

Customer Experience and Customer Services
Customer Success
Innovation, Design and Sense
Entrepreneurship and Business
2018 The most Expected Customer Experience Books
My 30 2017 top books readings…

Co-Founder, European Customer Experience Organization (ECXO)
European Customer Experience Organization (ECXO)
January 01, 2021

The European Customer Experience Organization is an open-access CX Professional Business Network.

We continuously evolve with CX by empowering leaders, people, and organizations to collaborate, discuss, generate brand awareness, learn, and grow. Become a member: https://ecxo.org
Our mission is to educate European professionals, corporations, executives, practitioners, designers, entrepreneurs and beyond about CX and related topics.
We provide:
- Events
- Training*
- Certifications*
- Discussion forums
- Executive advisory services
- Promoting partners, associated brands, and sponsors
We are open for your ideas to collaborate, research and synchronize with media partners. Please share your thoughts with us: https://ecxo.org/contact/
Let's evolve with CX – Together. Become a member: https://ecxo.org/individuals/

Subscribe to our email list for more news or follow us on LinkedIn.
We look forward to seeing you on board. https://ecxo.org/
*We are preparing the best certificate for your company and professionals

Managing Director and Founder
Eglobalis
April 01, 2013

At Eglobalis, I am responsible for the following activities:
Led the design and execution of a transformative global program, with a strong emphasis on professional services,and customer experience.
• Defining and optimizing customer experiences and professional services while leading global programs, driving change initiatives, and transforming the digital and customer experiences of organizations.
• Advising leaders and assisting in the implementation and execution of customer-centric digital experiences, as well as deploying enterprise technologies such as Fintech and Martech.
• Aligning adoption, marketing storytelling, and CX messaging to break silos and cultivate a unified company view, resulting in increased satisfaction, loyalty, and growth.
• Implementing real-time solutions to revolutionize contact centers, while establishing a talent training center for service excellence and human adaptation. These initiatives were successfully executed across EMEA, NAM, and APAC.
• Effectively implementing and spearheading world-class, scalable professional services and consulting practices, customer-driven technologies for multiple global enterprises. This comprehensive approach encompasses solutions, services, and CX across digital initiatives, services, and operations.
• Notable clients include Samsung Group, Amdocs, SAP, SK, HP, BlackBerry, ARTIK IoT, and Volkswagen Group.

How to Reignite the Human Experience - Through Change, Innovation, Complexity, and Simplicity in Order to Regain Adoption and Growth
CX Summit 2020
October 07, 2020

We live in chaos. Even before the insurgence of COVID-19, personally, and professionally, we all have, and will continue to experience the distinct disruption that chaos brings.

But we can combat professional chaos through adopting simplification, embracing change and adaptability and refocusing our efforts on CX and EX.

By designing new perspectives transforming the experience and simplifying your organizational roles and culture, you can reignite real innovation and increase customer satisfaction while expanding revenue.

Sound too good to be true? It’s not. It’s simple.

Attendees will learn:

-About Complexity as a tool to generate human adaptability, satisfaction and Growth
-How to Design Simplification, Ignite Innovation and employee and customer outcomes
-The fundamentals of Human Simplification: designing customer adoption, retention, and growth
-The Main Pillar of the Human Experience (CX+EX)*Simplification = Real Innovation, Creativity Simplicity & Real Growth

Simplified Customer Experiences - Ricardo Saltz on Engati CX
YouTube
May 18, 2020

Ricardo Saltz, Managing Director and Co-Founder - Eglobalis Information - Insight - Innovation talks about Customized Customer Experiences on Engati CX. He says all customer touchpoints are important and this pandemic can be a good opportunity to step up and cater to your customers

Using a Human Centred Approach to Transforming Customer Experience With Tabitha Dunn
Eglobalis
March 16, 2021

Using a HumanCentred Approach to Transforming Customer Experience

Using a Human Centred Approach To Transforming Customer Experience - A great conversation with the amazing Tabitha Dunn the Chief Customer Officer – Head of Customer Experience at Ericsson
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March 11, 2021

A great conversation with the amazing Tabitha Dunn the Chief Customer Officer – Head of Customer Experience and Global Sales Excellence at Ericsson.

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Send in a voice message: https://podcasters.spotify.com/pod/show/cxhumanlab/message

Want to Become a Customer Experience & Services Leading Global Brand? Talk with Shep!
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March 11, 2021

Our guest today is the amazing Shep Hyken, Chief Amazement Officer at  Shepard Presentations. One of the best speakers around the world, his  articles have been read in hundreds of publications. He’s a contributor  for “Forbes”. He’s the author of “Moments of Magic,” “Th

Employee Led Transformation – With Lior Arussy Part II
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August 09, 2020

More than ever before, through this pandemic, enterprise and human  ability to embracing change is crucial. For watching Lior Video blog  connect here. Our guest today is Mr. Lior  Arussy, the founder and previous president and CEO of Strativity Group,  one of the world’s leadi

Employee Led Transformation with Lior Arussy - Part I
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August 04, 2020

On CX Human Lab this week - Employee Led Transformation with Lior Arussy - Part I - To watch our video Part I and upcoming II or listen to our podcast subscribe here https://www.eglobalis.com/podcast/ 
A great conversation with Lior Arussy. One of the biggest real practical leaders in Customer

CX Human Lab
https://www.eglobalis.com/podcast/
August 03, 2020

CX by Doing - Customer and Employee Experience - Leaders and Leading Organizations that Succeed by delivering great experiences are talking with us. For our video subscribe www.eglobalis.com/podcast/ The companies that succeed the most are the ones that can listen, learn, adapt, simplify, innovate, measure, generate change and as a result generate growth. With great digital or physical transformative human experience. (Customer, Partners, Employee). You can Subscribe. here in our vlog cast
Let’s evolve and learn together by listening to real stories from global leaders.

Transforming the Digital Experience in Procurement with Dr. Marcell Vollmer
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July 15, 2020

A great conversation with Dr. Marcell Vollmer Chief Innovation Officer at Celonis and ex-Chief of Digital Officer at SAP. Where we discussed Procurement experience, SAP employee experience, and several subjects related to customer experience and SAP technologies!

A practical approuch to customer experience transformation with Federica Roux, CXO at Odity
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January 23, 2023

Voice of Customer in a global B2B environment the Tzachi Ben-Sasson at ECXO.org
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January 01, 2023

The CX Human Lab PART II Employee Led Transformation with Lior Arussy
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December 19, 2022

The Practical Closed-Loop Approach that Changed A1 Telekom Austria AG Group's CX with Marko Jovic
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December 19, 2022

CX Ownership in Large Organizations with Sara Naaktgeboren Lind
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December 19, 2022

Getting Service Management Right in B2B with @Steve Belgraver at ECXO.org
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December 19, 2022

From CX to Distinctive Experiences with Joe Pine on the ECXO.org European Customer Experience Org.
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October 05, 2022

CX SURVEY: SAS, MIT, ECXO Delivering Experiences That Win Business and Build Loyalty: FOCUS ON EMEA
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October 03, 2022

Will your investment in Technology and CX generate the expected returns - ROI ? SAS Event
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September 23, 2022

How AI will change the Status Quo in Customer Experience with Brian Atkinson, VP and GM at Five9
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July 25, 2022

+Taking Your CX Program to the Next Level of Maturity - Tabitha Dunn the CCO at Ericsson
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July 21, 2022

Establishing a CX Culture in an Organization with Taru Aalto at the ECXO.org
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July 21, 2022

A Practical Data Driven Framework for Your Journeys with Danny Peters on the ECXO.org
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July 21, 2022

The Evolution of Customer Experience with Ron Kaufman is now available in our open access community.
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July 21, 2022

Autonomous Journey Orchestration (AJO) II by Ray Gerber at Thunderhead
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June 30, 2022

Do you want to become a customer experience and services leading global brand? The CX Human Lab
Eglobalis
February 07, 2021

Ricardo: Our guest today is the amazing Shep Hyken, Chief Amazement Officer at Shepard Presentations. One of the best speakers around the world, his articles have been read in hundreds of publications. He’s a contributor for “Forbes”. He’s the author of “Moments of Magic,” “The Loyal Customer,” ” Wall Street Journal,” and USA Today best-seller, “The Cult of the Customer,” and more recently he published a book that I really love, “Convenience Revolution.” He’s also a creator of the Customer Focus program which helps clients develop a customer service culture and loyalty mindset.

Shep Hyken had been advising for American Airlines, AT&T, AETNA, Abbott Laboratories, American Express, and many others. I must mention that due to Shep Hyken 2005 books, I personally got involved in customer experience and until today he is influencing millions of people. Without further ado, Mr. Shep Hyken is here with us today.

The CX Human Lab PART II Employee Led Transformation with Lior Arussy
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August 09, 2020

The CX Human LabThe CX Human Lab - Employee Lead Transformation with Lior Arussy
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August 05, 2020

Procurement Experience talk with Dr. Marcell Vollmer Chief of Innovation at Celonis
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July 17, 2020

The CX Human Lab Conversation with Dr. Marcell Vollmer Celonis CIO
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July 06, 2020

Customer Experience, Real Innovation, Simplicity and Quality New Speaker
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May 16, 2019

This is the prototype, I saw of @MercedesBenz Electric and Self Driving
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July 24, 2017

Human Experience, customer and employee experience

in 2021, digital transformation will be already adopted by millions of organizations of all sizes and sectors. Some will be leveraging on AI, IoT, or both experiences to create easy to embrace experiences. Those lagging will play the game of catching up with a considerable disadvantage. Companies that will thrive during and after pandemic will be those that are simplifying their human experiences and taking the responsibility right now over customers and employees' safety ‘’ digitally and physically speaking’’, as I write. Well-designed products and services, well simplified and thoughtful customer and employee experience will continue to generate adoption, retention, and revenue growth. For those that opt not to simplify will fade behind the curve. Bear in mind that digital experiences are already leading the wave to make our lives easier and simpler. All your organizations run on adoption and great experiences.

in 2021, digital transformation will be already adopted by millions of organizations of all sizes and sectors. Some will be leveraging on AI, IoT, or both experiences to create easy to embrace experiences. Those lagging will play the game of catching up with a considerable disadvantage. Companies that will thrive during and after pandemic will be those that are simplifying their human experiences and taking the responsibility right now over customers and employees' safety ‘’ digitally and physically speaking’’, as I write. Well-designed products and services, well simplified and thoughtful customer and employee experience will continue to generate adoption, retention, and revenue growth. For those that opt not to simplify will fade behind the curve. Bear in mind that digital experiences are already leading the wave to make our lives easier and simpler. All your organizations run on adoption and great experiences.

6 Ways to Boost Customer Experience Design Adoption & Growth
Thinkers360
August 15, 2020

6 Ways to Design Simplify CX, Technology, Boost Adoption, and Generate Growth! Today, customers and employees are searching beyond the buzz word of “Customer Experience”, and “Employee Experience”; they are checking your governance complexities, procurement policies, purpose experience, what your company and you as a leader stand for. They watch your culture and leadership, your ability to change, adapt and evolve — from the largest structural change down to the smallest detail. But given the massive number of factors here, what is the largest weight on the scale? Personal interactions with your organization. Your value is measured by engagement, the ability to develop meaningful relationships that helps you grow in value for all user groups — from customers and employees to partners and shareholders. If you can do that “small” thing then Annual Recurring Revenue (ARR), growth and new customers will come as a positive reward for a job well done. It is unfortunately not easy. Products and services are becoming increasingly similar, increasingly difficult to distinguish based on overall value, technology, onboarding programs, trainings. Even innovative design has a shorter shelf-life as more companies gain adaptive capabilities — some with their own business model (personality) but others that are copycats, decidedly turned into followers rather than leaders. As we move forward into an increasingly competitive technology market, how can we continue to differentiate? The Big Idea: Remove complexities to develop meaningful relationships with customers In a recent article, McKinsey wrote about what I have evangelized for many years, simplification and simplicity of customer, employee and partner’s experience as a competitive differentiator. (Read my article on simplification and simplicity here.) Their rightful opinion is based on a very clear trend over the last ten or twenty years, as companies like Amazon, Google, Spotify, Ikea, Microsoft, Aldi and Lidl have outperformed competitors — by an average of 679% across major indexes such as S&P (+207%), Dow What makes companies and individuals want to acquire and adopt these solutions over competitors’? Simple and simplified experiences! Simplified experiences create engagement while clarifying value. This is true internally as much as externally. Thus: Continue reading at https://www.eglobalis.com/6-ways-to-boost-cx-customer-experience-adoption-growth/

European Customer Experience Organization - Co Founder and visioner

Location: All Europe, UK, and Middle East     Date Available: February 19th, 2021     Fees: 214 US dollars

Submission Date: January 31st, 2021     Service Type: Service Offered

ECXO is the European Customer Experience Association focused in Europe corporate and individuals needs. CX and EX are evolving all the time, We will all evolve together.
https://ecxo.org/