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Ricardo Saltz Gulko
Managing Director at Eglobalis - Information - Insight - Innovation - Human Experience Boutique Agency
Munich, Germany
Ricardo Saltz Gulko is the Eglobalis - Information - Inisghts - Innovation experience agency managing director, a global strategist, thought leader, experiences creative practitioner, and keynote speaker in the areas of simplification, change, human adaptability, customer experience, experience design, real innovation and professional services. Ricardo has worked at numerous global technology companies, such as Oracle, Ericsson, Amdocs, Redknee, Inttra, Samsung among others as a global executive, focusing on enterprise technologies and served several of top fortune 500 list. He currently works with tech global companies aiming to transform themselves around simplification models, culture and digital transformation, customer and employee experience as services. He holds an MBA at J.L. Kellogg Graduate School of Management, Evanston, IL USA, and undergraduate studies in Information Systems and Industrial Engineering. Ricardo is also a global citizen fluent in English, Portuguese, Spanish, Hebrew, and German. He is the co-founder of the European Customer Experience Organization and currently resides in Munich, Germany with his family.
A diabetic who wants to wipe diabetes from the Earth for all of us, the proceeds from his forthcoming book will be going to the Faustman Lab. The Lab is working to eradicate it, based out of Massachusetts General Hospital and Harvard Medical School. You can also support and donate to The Lab. It would mean a lot to me, and millions of others struggling with diabetes.
Available For: Authoring, Consulting, Influencing, Speaking Travels From: Munich, Germany
Speaking Topics: Human Experience, Digital Experience, Experience Design, Simplification, Employee Led Experience, Change, Adaptability, Innovation Reignition ..
Ricardo Saltz Gulko
Points
Academic
20
Author
247
Influencer
400
Speaker
106
Entrepreneur
80
Total
853
Points based upon Thinkers360 patent-pending algorithm.
Thought Leader Profile
Portfolio Mix
Company Information
Eglobalis - Information - Insight - Innovation - Human Experience Boutique Agency
Built to Serve, Designed to Last: Medtronic’s CX-Driven Culture Over 76 Years
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June 30, 2025
About the above Picture: From left to right, the CEOs who shaped Medtronic’s legacy—four of the six leaders who defined the company’s direction, including its visionary co-founder: Geoff Martha (2020–Present): Driving Medtronic into a digital, AI-powered era, with a focus on connected care
Experience Under Fire: How Conflict Impacts CX, EX, Innovation, and the Future of Technology
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June 23, 2025
Introduction: When History Meets Disruption In moments of global crisis, the focus often narrows to strategy, survival, and power. But behind every conflict lies an undercurrent of impact that silently shapes the future of customer experience (CX), employee experience (EX), innovation, and leadershi
Agentic AI and Behavioural Journey Mapping: Designing for Customer Intent, Not Just Actions
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June 17, 2025
Introduction: From Reactive CX to Journey Orchestration Over the past decade, customer experience (CX) strategy has largely revolved around mapping observable behaviours. Journey mapping platforms track page clicks, chat interactions, product views—but these reflect actions, not intent. This leave
Beyond UX: How AI is Redefining Experience Design for Enterprise Innovation and Outcomes
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June 10, 2025
Introduction In the rapidly evolving landscape of enterprise technology, Experience Design (XD) is no longer just about aesthetics or usability—it’s about strategic differentiation and tangible business outcomes. Artificial Intelligence (AI) is reshaping the design process by automating routine
The CX and AI Umbrella: How Experience, Service, and Customer Success Align Every Customer-Facing Function
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June 03, 2025
This in-depth article explores why Customer Experience (CX), combined with AI and Agentic AI, must act as the strategic umbrella across Customer Service, Customer Success, and Professional Services. Backed by global business cases, real-time AI applications, and quantitative benchmarks, it reveals h
Agentic AI: How to Evaluate if Your Business and Customers Need It (Strategic Framework)
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May 27, 2025
Agentic AI: How to Evaluate if Your Business and Customers Need It (Strategic Framework)
The post Agentic AI: How to Evaluate if Your Business and Customers Need It (Strategic Framework) appeared first on Eglobalis.
How Leading Firms Implement CX Metrics to Reduce Churn, Drive Value, and Scale Growth
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May 20, 2025
How Leading Firms Implement CX Metrics to Reduce Churn, Drive Value, and Scale Growth
The post How Leading Firms Implement CX Metrics to Reduce Churn, Drive Value, and Scale Growth appeared first on Eglobalis.
From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When
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May 14, 2025
From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When
The post From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When appeared first on Eglobalis.
AI’s Symbiotic Impact on Drug Development and Patient Experience in Global Pharma and Biotech
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May 04, 2025
AI's Symbiotic Impact on Patient Experience and Drug Development in Pharma and Biotech
The post AI’s Symbiotic Impact on Drug Development and Patient Experience in Global Pharma and Biotech appeared first on Eglobalis.
Designing Intelligent CX: A Practical Roadmap for Agentic AI Deployment
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April 28, 2025
Designing Intelligent CX: A Practical Roadmap for Agentic AI Deployment
The post Designing Intelligent CX: A Practical Roadmap for Agentic AI Deployment appeared first on Eglobalis.
Strategic Value Creation in B2B: Building Long-Term Partnerships, Trust, and Innovation in Tech, Telecom, Contact Centers, and Manufacturing – Part 2 of 3
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April 15, 2025
Strategic Value Creation in B2B: Building Long-Term Partnerships, Trust, and Innovation in Tech, Telecom, Contact Centers, and Manufacturing - Part 2 of 3
The post Strategic Value Creation in B2B: Building Long-Term Partnerships, Trust, and Innovation in Tech, Telecom, Contact Centers, and Manufactu
Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3
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April 06, 2025
Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing - Part I of 3
The post Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3 appeared first on Eglobalis.
AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?
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March 30, 2025
Can AI and Real-Time Tech Replace Traditional CX Surveys?
The post AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle? appeared first on Eglobalis.
Agent AI Is Exploding in Contact Centers—Yet the Human Experience Remains Irreplaceable
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March 24, 2025
Agent AI Is Exploding in Contact Centers—Yet the Human Experience Remains Irreplaceable
The post Agent AI Is Exploding in Contact Centers—Yet the Human Experience Remains Irreplaceable appeared first on Eglobalis.
Orchestrating the Switch from AI Agents to Human Interaction – When and Why It Matters in CX
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March 18, 2025
Orchestrating the Switch from AI Agents to Human Interaction – When and Why It Matters in CX
The post Orchestrating the Switch from AI Agents to Human Interaction – When and Why It Matters in CX appeared first on Eglobalis.
Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In
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March 13, 2025
Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In
The post Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In appeared first on Eglobalis.
Optimizing AI Agent Experiences: Leading Providers, Gaps, and Human Support Strategies
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March 04, 2025
Optimizing AI Agent Experiences: Leading Providers, Gaps, and Human Support Strategies
The post Optimizing AI Agent Experiences: Leading Providers, Gaps, and Human Support Strategies appeared first on Eglobalis.
The Meteor That Missed: Unmasking the CX Extinction Myth
Eglobalis
February 25, 2025
In reality, CX is undergoing a dynamic transformation—one where advanced AI offers powerful insights, yet it is the irreplaceable human expertise and strategic vision that truly build trust and drive sustainable growth. As businesses navigate a rapidly evolving landscape, the blend of technology and personal engagement not only refutes the extinction myth but also reinforces that continuous adaptation and thoughtful decision-making remain at the core of lasting customer relationships.
Tags: Customer Experience, Digital Transformation, Innovation
From Buzzword to Boardroom: Is Empathy Really Driving Results in CX?
Eglobalis
February 13, 2025
Empathy has taken center stage in customer experience conversations for years, praised as the foundation for client trust and emotional connection. While it’s critical to listen, understand and acknowledge pain points, the uncomfortable truth remains: Empathy solves nothing on its own. For businesses, especially in complex B2B environments, recognizing problems without taking decisive action only amplifies frustration.
Tags: Customer Experience, Digital Transformation, Innovation
AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success
Eglobalis
February 03, 2025
In today’s digital age, the relationship between technology and customer experience (CX) has become almost inseparable. As artificial intelligence (AI) continues to evolve, it is fundamentally reshaping how businesses interact with their customers, offering personalized, efficient, and predictive solutions. For B2B enterprises, the integration of AI into customer experience strategies has become a cornerstone for staying competitive. Companies like Samsung, Oracle, SAP, and Salesforce,
Tags: Customer Experience, Digital Transformation, Innovation
Ten Ways to Turn Organizational Silos into Collaboration Engines
Eglobalis
January 29, 2025
Silos are frequently viewed as major obstacles within organizations, blamed for stifling innovation, hindering communication and causing inefficiencies. However, the existence of silos is not always inherently negative. The real issue lies in how companies manage silos and whether they can transform these isolated departments into drivers of cross-departmental collaboration.
Tags: Customer Experience, Digital Transformation, Innovation
Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships
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January 20, 2025
Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships
The post Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships appeared first on Eglobalis.
Enhancing Customer and Agent Experience with AI-Powered Solutions: A Salesforce-Led Market Perspective
Eglobalis
January 13, 2025
Salesforce’s new product, AgentForce, is redefining the agent experience with advanced AI capabilities. Designed for seamless integration with CRM systems, it offers real-time insights, proactive recommendations, and automation to streamline workflows. Competing tools like Microsoft Dynamics 365 AI and Zendesk AI Suite provide similar functionalities, but AgentForce stands out for its ease of use and integration depth.
Tags: Customer Experience, Digital Transformation, Innovation
Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide
Eglobalis
January 07, 2025
Design Thinking (DT) has emerged during the last 12 years of so as a transformative methodology for addressing complex challenges in today’s business environment. Its customer-centric approach has enabled B2B companies to enhance product design, improve customer lives, and optimize experiences. This article provides a step-by-step guide to practically applying Design Thinking, detailed explanations of each step, insights into how B2B companies use it daily, and examples of real business cases.
Tags: Customer Experience, Digital Transformation, Innovation
Wishing you and your loved ones a beautiful Season of Light and Joy! Merry Christmas , Happy Hanukkah , and a brilliant beginning to 2025!
Eglobalis
December 23, 2024
the Festival of Lights, commemorates the miracle of a single day’s oil lasting eight days, symbolizing faith, resilience, and the triumph of light over darkness. Families gather, light the menorah, enjoy traditional foods, and celebrate perseverance.
Why employee experience is the missing link in Europe's CX plans
LinkedIn
May 31, 2023
Culture, employee experience and customer centricity makes or breaks a good customer experience. In this article we look at just how deep the problem runs, and we offer some ideas on where to start to design a change positive EX programme.
Winner of MVP Awards: The 6 CX Fundamentals of Organizational and Human Adaptiveness
https://www.customerexperienceupdate.com/mvp-awards/2020-CEU-MVP/culture?fbclid=IwAR1bJnlZPSM7F83um0Na7DFX_J9nohTrCkASxSYfgkQ1-afvAK6cWVLgSU4
December 04, 2020
We won Customer Experience Update MVP AWARDS 2020
CATEGORY: ORGANIZATIONAL ALIGNMENT AND CULTURE
WINNERS My article
Tags: Culture, Customer Experience, Digital Transformation
1 Book
30 Customer Experience New Books I read in 2017 & Expected Books for 2018, Which I Highly Recommend!
Eglobalis
March 26, 2018
List of Customer Experience 30 Top Books I read in 2017 & Expected Books for 2018, which I highly recommend –> Customer Experience, Customer Success & innovation
This article is divided in 5 subjects:
Ricardo Saltz Gulko 2016-2017 Readings:
Customer Experience and Customer Services
Customer Success
Innovation, Design and Sense
Entrepreneurship and Business
2018 The most Expected Customer Experience Books
My 30 2017 top books readings…
Tags: Customer Experience, Digital Transformation, Innovation
1 Executive
Managing Director, Global Client Services
INTTRA
August 01, 2010
Directed global client service strategies and SaaS solution delivery, significantly expanding customer accounts and revenue.
• Revenue Growth: Achieved 230% growth in ARR and an 87% increase in customer retention and renewals through innovative service delivery and enhanced productivity.
• Strategic Account Management: Contributed $48M annual revenue growth by implementing strategic account management and innovative adoption methodologies.
• Executive Collaboration: Collaborated closely with C-suite executives to enhance employee and customer experiences, driving operational excellence and customer loyalty.
• Customer Success Frameworks: Developed scalable customer success frameworks, significantly improving customer lifetime value, adoption, onboarding efficiency, and reducing churn by over 30%.
• Cross-Functional Alignment: Coordinated with Sales, Product Engineering, Design, and Marketing teams to integrate customer insights into product development, resulting in increased adoption, retention, and customer satisfaction.
Co-Founder, European Customer Experience Organization (ECXO)
European Customer Experience Organization (ECXO)
January 01, 2021
The European Customer Experience Organization is an open-access CX Professional Business Network.
We continuously evolve with CX by empowering leaders, people, and organizations to collaborate, discuss, generate brand awareness, learn, and grow. Become a member: https://ecxo.org
Our mission is to educate European professionals, corporations, executives, practitioners, designers, entrepreneurs and beyond about CX and related topics.
We provide:
- Events
- Training*
- Certifications*
- Discussion forums
- Executive advisory services
- Promoting partners, associated brands, and sponsors
We are open for your ideas to collaborate, research and synchronize with media partners. Please share your thoughts with us: https://ecxo.org/contact/
Let's evolve with CX – Together. Become a member: https://ecxo.org/individuals/
Subscribe to our email list for more news or follow us on LinkedIn.
We look forward to seeing you on board. https://ecxo.org/
*We are preparing the best certificate for your company and professionals
Managing Director and Founder
Eglobalis
April 01, 2013
At Eglobalis, I am responsible for the following activities:
Led the design and execution of a transformative global program, with a strong emphasis on professional services,and customer experience.
• Defining and optimizing customer experiences and professional services while leading global programs, driving change initiatives, and transforming the digital and customer experiences of organizations.
• Advising leaders and assisting in the implementation and execution of customer-centric digital experiences, as well as deploying enterprise technologies such as Fintech and Martech.
• Aligning adoption, marketing storytelling, and CX messaging to break silos and cultivate a unified company view, resulting in increased satisfaction, loyalty, and growth.
• Implementing real-time solutions to revolutionize contact centers, while establishing a talent training center for service excellence and human adaptation. These initiatives were successfully executed across EMEA, NAM, and APAC.
• Effectively implementing and spearheading world-class, scalable professional services and consulting practices, customer-driven technologies for multiple global enterprises. This comprehensive approach encompasses solutions, services, and CX across digital initiatives, services, and operations.
• Notable clients include Samsung Group, Amdocs, SAP, SK, HP, BlackBerry, ARTIK IoT, and Volkswagen Group.
How to Reignite the Human Experience - Through Change, Innovation, Complexity, and Simplicity in Order to Regain Adoption and Growth
CX Summit 2020
October 07, 2020
We live in chaos. Even before the insurgence of COVID-19, personally, and professionally, we all have, and will continue to experience the distinct disruption that chaos brings.
But we can combat professional chaos through adopting simplification, embracing change and adaptability and refocusing our efforts on CX and EX.
By designing new perspectives transforming the experience and simplifying your organizational roles and culture, you can reignite real innovation and increase customer satisfaction while expanding revenue.
Sound too good to be true? It’s not. It’s simple.
Attendees will learn:
-About Complexity as a tool to generate human adaptability, satisfaction and Growth
-How to Design Simplification, Ignite Innovation and employee and customer outcomes
-The fundamentals of Human Simplification: designing customer adoption, retention, and growth
-The Main Pillar of the Human Experience (CX+EX)*Simplification = Real Innovation, Creativity Simplicity & Real Growth
Simplified Customer Experiences - Ricardo Saltz on Engati CX
YouTube
May 18, 2020
Ricardo Saltz, Managing Director and Co-Founder - Eglobalis Information - Insight - Innovation talks about Customized Customer Experiences on Engati CX. He says all customer touchpoints are important and this pandemic can be a good opportunity to step up and cater to your customers
Using a Human Centred Approach To Transforming Customer Experience - A great conversation with the amazing Tabitha Dunn the Chief Customer Officer – Head of Customer Experience at Ericsson
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March 11, 2021
A great conversation with the amazing Tabitha Dunn the Chief Customer Officer – Head of Customer Experience and Global Sales Excellence at Ericsson.
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Send in a voice message: https://podcasters.spotify.com/pod/show/cxhumanlab/message
Want to Become a Customer Experience & Services Leading Global Brand? Talk with Shep!
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March 11, 2021
Our guest today is the amazing Shep Hyken, Chief Amazement Officer at Shepard Presentations. One of the best speakers around the world, his articles have been read in hundreds of publications. He’s a contributor for “Forbes”. He’s the author of “Moments of Magic,” “Th
Employee Led Transformation – With Lior Arussy Part II
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August 09, 2020
More than ever before, through this pandemic, enterprise and human ability to embracing change is crucial. For watching Lior Video blog connect here. Our guest today is Mr. Lior Arussy, the founder and previous president and CEO of Strativity Group, one of the world’s leadi
Employee Led Transformation with Lior Arussy - Part I
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August 04, 2020
On CX Human Lab this week - Employee Led Transformation with Lior Arussy - Part I - To watch our video Part I and upcoming II or listen to our podcast subscribe here https://www.eglobalis.com/podcast/
A great conversation with Lior Arussy. One of the biggest real practical leaders in Customer
CX Human Lab
https://www.eglobalis.com/podcast/
August 03, 2020
CX by Doing - Customer and Employee Experience - Leaders and Leading Organizations that Succeed by delivering great experiences are talking with us. For our video subscribe www.eglobalis.com/podcast/ The companies that succeed the most are the ones that can listen, learn, adapt, simplify, innovate, measure, generate change and as a result generate growth. With great digital or physical transformative human experience. (Customer, Partners, Employee). You can Subscribe. here in our vlog cast
Let’s evolve and learn together by listening to real stories from global leaders.
Transforming the Digital Experience in Procurement with Dr. Marcell Vollmer
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July 15, 2020
A great conversation with Dr. Marcell Vollmer Chief Innovation Officer at Celonis and ex-Chief of Digital Officer at SAP. Where we discussed Procurement experience, SAP employee experience, and several subjects related to customer experience and SAP technologies!
Do you want to become a customer experience and services leading global brand? The CX Human Lab
Eglobalis
February 07, 2021
Ricardo: Our guest today is the amazing Shep Hyken, Chief Amazement Officer at Shepard Presentations. One of the best speakers around the world, his articles have been read in hundreds of publications. He’s a contributor for “Forbes”. He’s the author of “Moments of Magic,” “The Loyal Customer,” ” Wall Street Journal,” and USA Today best-seller, “The Cult of the Customer,” and more recently he published a book that I really love, “Convenience Revolution.” He’s also a creator of the Customer Focus program which helps clients develop a customer service culture and loyalty mindset.
Shep Hyken had been advising for American Airlines, AT&T, AETNA, Abbott Laboratories, American Express, and many others. I must mention that due to Shep Hyken 2005 books, I personally got involved in customer experience and until today he is influencing millions of people. Without further ado, Mr. Shep Hyken is here with us today.
6 Ways to Boost Customer Experience Design Adoption & Growth
Thinkers360
August 15, 2020
6 Ways to Design Simplify CX, Technology, Boost Adoption, and Generate Growth!
Today, customers and employees are searching beyond the buzz word of “Customer Experience”, and “Employee Experience”; they are checking your governance complexities, procurement policies, purpose experience, what your company and you as a leader stand for. They watch your culture and leadership, your ability to change, adapt and evolve — from the largest structural change down to the smallest detail.
But given the massive number of factors here, what is the largest weight on the scale? Personal interactions with your organization. Your value is measured by engagement, the ability to develop meaningful relationships that helps you grow in value for all user groups — from customers and employees to partners and shareholders. If you can do that “small” thing then Annual Recurring Revenue (ARR), growth and new customers will come as a positive reward for a job well done.
It is unfortunately not easy. Products and services are becoming increasingly similar, increasingly difficult to distinguish based on overall value, technology, onboarding programs, trainings. Even innovative design has a shorter shelf-life as more companies gain adaptive capabilities — some with their own business model (personality) but others that are copycats, decidedly turned into followers rather than leaders.
As we move forward into an increasingly competitive technology market, how can we continue to differentiate?
The Big Idea: Remove complexities to develop meaningful relationships with customers
In a recent article, McKinsey wrote about what I have evangelized for many years, simplification and simplicity of customer, employee and partner’s experience as a competitive differentiator. (Read my article on simplification and simplicity here.) Their rightful opinion is based on a very clear trend over the last ten or twenty years, as companies like Amazon, Google, Spotify, Ikea, Microsoft, Aldi and Lidl have outperformed competitors — by an average of 679% across major indexes such as S&P (+207%), Dow
What makes companies and individuals want to acquire and adopt these solutions over competitors’? Simple and simplified experiences! Simplified experiences create engagement while clarifying value. This is true internally as much as externally. Thus:
Continue reading at https://www.eglobalis.com/6-ways-to-boost-cx-customer-experience-adoption-growth/
European Customer Experience Organization - Co Founder and visioner
Location: All Europe, UK, and Middle East Fees: 214 US dollars
Service Type: Service Offered
ECXO is the European Customer Experience Association focused in Europe corporate and individuals needs. CX and EX are evolving all the time, We will all evolve together.
https://ecxo.org/
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