In 2021, we’ll see the rise of holistic metrics over social media metrics, when gauging B2B influencer expertise and measuring ROI, as well as increased use of specialist communities for sourcing and sharing influencer content. Thinkers360 recently announced the release of our 2021 B2B Influencer Marketing Outlook Study As a follow-on from our 2021 B2B…
Thinkers360 Announces Release of 2021 B2B Influencer Marketing Outlook Research Key findings include holistic metrics over social media metrics, when gauging expertise and measuring ROI, as well as use of specialist communities for disseminating content. DALLAS (Thinkers360) December 21, 2020 Thinkers360, the world’s premier B2B thought leader and influencer community, today announced the release of…
Announcing the Thinkers360 2021 B2B Influencer Marketing Survey Thinkers360 is conducting industry research into the current and future state of B2B influencer marketing working with our opt-in B2B thought leader and influencer community with over 25M followers on social media combined. If you are a consumer and/or producer of B2B influencer marketing content and services,…