Using Audio Content to Generate New Leads
LinkedIn
June 17, 2021
The digital landscape is constantly evolving, and audio content is growing in popularity at a staggering rate. In fact, according to recent reports, an average of 193 million - or 68% US population - listens to podcasts and audiobooks on a monthly basis.
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Tags: Social, Marketing, Sales
The 5 Biggest Email Marketing Mistakes That Are Costing You
LinkedIn
May 04, 2021
Currently, more than 316 billion emails are estimated to be sent out daily. Regardless of the industry you're in or what type of business you run, email continues to be one of the most cost-effective methods in marketing. It offers good ROI and incredible reach.
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Tags: Social, Marketing, Sales
Using Video Content to Generate New Leads
LinkedIn
April 29, 2021
In marketing, there are many tools at your disposal in order to convey a message that resonates with your audience. With technology at its all-time high and innovation second to none, the best tool one could leverage to market to their audience is video.
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Tags: Social, Marketing, Sales
How to Grow Your Business with Geofencing
LinkedIn
March 17, 2021
Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing.
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Tags: Social, Marketing, Entrepreneurship
How to Create Content for Your Business That’s Worth Sharing
LinkedIn
March 10, 2021
We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals? That’s the question.
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Tags: Marketing, Entrepreneurship, Sales
Improve Your Email Marketing with These Tips from the Pros
LinkedIn
March 03, 2021
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank.
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Tags: Marketing, Sales
10 Marketing Tools We Are Grateful to Have in 2021
LinkedIn
February 24, 2021
It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception.
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Tags: Marketing, Sales
Your 90 Day Post Covid Marketing Roadmap
LinkedIn
February 19, 2021
The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing.
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Tags: Marketing, Sales
How to Elevate Your Social Media in 2021
LinkedIn
February 08, 2021
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway -- when you’re in a building on the side of the road. It’s tough going.
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Tags: Social, Marketing, Sales
Let’s Talk About How to Promote Your Business with TikTok
LinkedIn
January 29, 2021
Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip synching or dancing, more local businesses who target young audiences are turning to TikTok as a way of connecting with potential customers.
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Tags: Social, Marketing, Sales
How to Get More Conversions with Facebook Ads
LinkedIn
January 22, 2021
I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a must for local businesses.
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Tags: Social, Marketing, Sales
7 Content Marketing Tactics Every Small Business Should Steal
LinkedIn
December 30, 2020
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow.
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Tags: Marketing, Entrepreneurship
Get More (and Better) Traffic with Your Local Business Blog
LinkedIn
December 23, 2020
You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic.
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Tags: Marketing, Sales
Holiday Promotional Ideas to Consider During a Pandemic
LinkedIn
December 16, 2020
The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high, and consumers may be reluctant to do their shopping in person.
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Tags: Marketing, Entrepreneurship, Sales
Getting Back to Basics: Facebook Marketing 101
LinkedIn
December 11, 2020
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results.
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Tags: Social, Marketing
Why SMS Marketing Should Be in Your Mix Right Now
LinkedIn
December 09, 2020
Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result.
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Tags: Marketing, Sales, COVID19
What Will Digital Marketing Look Like in 2021?
LinkedIn
December 05, 2020
As 2020 winds down in the next couple months there are still a lot of questions that we can’t answer.
How soon until there’s a vaccine to Covid-19?
When will the pandemic end?
When will we return to business as usual?
For small business owners, that last question looms large. With COVID cases spiking across the country and the probability that we’ll be back to only essential businesses opening their doors to the public, it’s crucial to take a long view of the marketing landscape.
Because there are so many unanswered questions, the marketing trends for 2021 have a ..
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Tags: Social, Marketing, Entrepreneurship
How to Increase Customer Retention with Email
LinkedIn
December 02, 2020
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business.
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Tags: Marketing, Customer Loyalty
Marketing Hacks (That Make Your Life Easier)
LinkedIn
October 15, 2020
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities.
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Tags: Customer Experience, Marketing
Facebook Ad Objectives… Explained
LinkedIn
October 13, 2020
Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow.
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Tags: Social, Marketing, Entrepreneurship
What Are the Most Important SEO Metrics to Track?
LinkedIn
October 06, 2020
SEO matters. You don’t need me to tell you that – although I certainly have told you all about it!
Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? Which metrics can help you the most?
That’s where I come in. It’s a lot to ask any small business owner to learn everything there is to know about SEO. It’s a complex topic. But here are the SEO metrics that you really should be tracking, even if you don’t have time for anything else.
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Tags: Marketing, Entrepreneurship
Increase Your Website Conversions with These Helpful Tools
LinkedIn
October 01, 2020
In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses.
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Tags: Marketing, Entrepreneurship
TabithaNaylor.com Inc's Marketing Blog
Tabitha Jean Naylor
August 17, 2020
Advice, tips and strategies to help you achieve marketing success through an ROI-driven approach.
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Tags: Marketing
10 Practical Local Marketing Ideas You Can Deploy Right Now
LinkedIn
October 08, 2019
You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank.
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Tags: Marketing, Sales, COVID19
TabithaNaylor.com Inc Blog
TabithaNaylor.com Inc
August 22, 2019
This is the official blog of TabithaNaylor.com Inc. It covers anything and everything related to digital marketing, from planning & strategy to metrics analysis and optimization.
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Tags: Marketing
5 Killer Digital Marketing Trends For 2018
linkedin
January 11, 2018
Few industries are more difficult to gauge than digital marketing, however, as you enter 2018, there are five trends that may be worth paying attention to as you plot out your strategy this year.
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Tags: Customer Experience, Marketing
The Secret Reasons Why Need Experiential Marketing… Now
linkedin
January 01, 2018
Does your marketing include live-action exhibitions that sell your product in a way that is interactive and powerful?
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Tags: Social, Marketing, Business Strategy
Let's Get This (Video Marketing) Party Started Already
linkedin
August 08, 2017
If shooting a video with your phone and uploading it directly to LinkedIn through your mobile app sounds like the best thing since sliced bread (or at least the best thing since sliced bread so far this year), then you’re going to LOVE what LinkedIn has coming down the pipeline since this feature will be available to all LinkedIn users in a few short months. And the lucky ones will have access to it much sooner than that (I’m not entirely sure if I’m going to fall into this category, but my fingers and toes are crossed, as are my dog’s paws).
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Tags: Marketing
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