Tonia Becker

Senior Marketing Strategist at Macon Raine, Inc.

Chicago, United States

Current work:
Messaging, content strategy and execution, positioning strategy, investor messaging, message delivery/storytelling for technical solutions including information technology, supply chain, cybersecurity, synthetic biology, cell and gene therapeutics, and biopharmaceutical spaces.

Summary of current and former accomplishments include:

-Thought leadership content strategy and execution
-Inbound marketing strategy creation and program execution
-Created and executed programs to facilitate fulfillment of the goals for hundreds of marketing, sales, and advertising professionals in Fortune 100 to start-up companies
-Extensive experience in both territory sales and sales team management offers unique insights for building productive relationships with sales teams
-Business planning and strategy creation adjusting to rapidly changing markets

Industry specializations include information technology, cybersecurity, information technology, supply chain, pharmaceutical, biopharmaceutical, synthetic biology, food, industrial sectors, engineering.

Strengths include:

-Technical storytelling
-B2B inbound marketing
-Ability to imagine, create and execute programs
-Curated events
-Investor messaging
-Listening to and interpreting client/stakeholder needs
-Building creative programs to address client/stakeholder needs
-ROI-based marketing
-Content marketing plan development and execution
-Executing programs including monitoring program performance and making needed adjustments
-Hubspot certified
-Inbound marketing certified
-Copywriting including blogging, articles, social media, content promotion
-Managing and directing graphic design projects
-Vendor management
-Campaign development and execution
-Command of major social media platforms, including LinkedIn, Twitter, Facebook, Google+, and YouTube. Familiarity with smaller and/or emerging social media platforms.
-Marketing automation/inbound marketing strategy and execution
-Speaking and presenting
-Speech writing and presentation creation
-P&L/budget management
-Project management
-Team and/or initiative leadership
-B2B marketing communications
-Digital marketing & media