Energetic self-starter with 15+ years experience in Strategy & (Digital) Marketing. Passionate about improving patient lives, by working in biotechnology/pharmaceutical industry. I'm keen to practice what I preach in my start-ups: fulfil unmet, or unknown, needs by leveraging new technology.
While trying to avoid buzzwords such as disruptive innovation, artificial intelligence or big data, I prefer to focus on tangible impact, which only a thoughtful (change) strategy can make. A strategy based on deep patient or HCP insights, developed, implemented and executed with passion.
Postings on LinkedIn are my own and do not represent Bristol Myers Squibb positions, strategies, or opinions.
Multi-channel, omni-channel, marketing, digital marketing, digital innovation.
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