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Rorik van Welij

Worldwide Omni-channel Capability Lead at Bristol Myers Squibb

Zurich, Switzerland

Energetic self-starter with 15+ years experience in Strategy & (Digital) Marketing. Passionate about improving patient lives, by working in biotechnology/pharmaceutical industry. I'm keen to practice what I preach in my start-ups: fulfil unmet, or unknown, needs by leveraging new technology.

While trying to avoid buzzwords such as disruptive innovation, artificial intelligence or big data, I prefer to focus on tangible impact, which only a thoughtful (change) strategy can make. A strategy based on deep patient or HCP insights, developed, implemented and executed with passion.

Postings on LinkedIn are my own and do not represent Bristol Myers Squibb positions, strategies, or opinions.

Multi-channel, omni-channel, marketing, digital marketing, digital innovation.

Rorik van WelijPoints

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company

Areas of Expertise

Business Strategy 30.09
Emerging Technology
Innovation 30.04
Leadership 30.06
Marketing 30.10
Digital Transformation 30.05
Customer Experience 30.12
Social 30.16

Industry Experience

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2 Article/Blogs
Snippets of customer feedback - or measuring true customer experience and achieving impact?
April 05, 2016
Just capturing snippets of customer feedback, or are you really listening to your customers and measuring your customer experience and drive impact?

Putting the customer journey in the heart, linked with top-line and operational metrics and the right organizational & cultural foundation; a continuous-improvement mind-set, leveraging the insights captured.

See publication

Tags: Customer Experience, Leadership, Business Strategy

Digital transformation isn’t really about technology
August 05, 2015
Strategy, not technology, is what drives true digital transformation

The latest MIT Sloan Management Review and Deloitte digital business study (July 2015) shows again that true digital leaders combine strategy, (less risk averse) culture and internal leadership.

Internal leadership that understand and articulates the value of digital innovation and technology for the company's long-term strategy.

See publication

Tags: Digital Transformation, Leadership, Business Strategy

1 Panel
The Three Hearts of Omnichannel - Customer, Content, Context - and How to Make Them Beat
November 04, 2020
Omnichannel? There has been a lot of talk. There have been variants of implementation. And there has been one huge misunderstanding about omnichannel that cries to be debunked.

Is it all about tech? Do you pile up a bunch of interconnected systems and tools and call that a working omnichannel model?

Ultimately, it’s about people and their needs, people and their preferences. Omnichannel is just a gigantic machine that empowers the new mindsets to be more human than ever before. This is why the three crucial points in a successful strategy will be the Customer, the Content they want to get, and the Context in which the message is received.

In the upcoming session, you will hear experts’ take on this question – and how to make such a vision a reality.

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Tags: Innovation, Social, Marketing




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Rorik van Welij