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Amisha Gandhi

SVP Marketing at Tipalti

San francisco, California, United States

Groundbreaking innovator with deep marketing and communications expertise across multiple industries and geos.

Driven by scalable opportunities to do what has never been done before. Focused on business results and analytics, my track record includes storytelling for top global brands, launching new products/categories, C-Level thought leadership, digital content marketing, demand-gen, sponsorships and partner relations, social media programs, leading global and regional cross functional teams, and corporate communications.

I instill a passion in my teams for creating unique stories that turn trends and insights into campaign narratives impacting the entire customer journey.

Recently recognized in PR Week’s Women to Watch 2020, Top 50 Influence Marketer by Talking Influence and Top Digital Marketer on LinkedIn.

Speaking engagements include:
- B2B Marketing Forum by MarketingProfs
- Content Marketing World 2016, 2017, 2019
- Fifteen Seconds Festival (Austria)
- The Edge keynote (Copenhagen)
- Native Advertising World (Berlin)
- Social Media Marketing World
- Growth Marketing keynote
- TiECon
- Digital Growth Summit

Amisha GandhiPoints
Academic0
Author4
Influencer130
Speaker26
Entrepreneur20
Total180

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company

Areas of Expertise

Social 33.73
Marketing 37.19
Public Relations 37.70
Sustainability 30.51
AI 30.07
Digital Transformation 30.13
Supply Chain 30.08
Procurement 30.15
Diversity and Inclusion 30.28
Innovation 30.13
Sales 30.66
Leadership 31.43
Business Strategy 30.32

Industry Experience

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Publications

4 Article/Blogs
Insiders View: Does Your Organization Control How it Spends?
Linkedin
November 13, 2019
We all agree that knowing where your company is spending is critical to keeping costs under control - but let’s admit it, getting a handle on spend can be complicated. The reason is there are a lot of moving parts and it can get confusing quickly.

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Tags: AI, Digital Transformation, Supply Chain, Procurement

A Return to Mr. Roger’s Neighborhood..
LinkedIn
October 31, 2019
A couple of weeks ago, I had the opportunity to attend B2B Marketing Forum. I was excited not only to speak there, but to learn – as B2B Marketing Forum attracts some of the best minds in the industry.

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Tags: Social, Marketing

Sneak Peek into Insider’s View: The Future of Digital Transformation & Procurement
LinkedIn
October 23, 2019
Whenever I work on a project with my influencer community, I always walk away enriched because of the insights and knowledge they share. That’s part of the magic of working with them. And although I wish these conversations were public, unfortunately, that’s not the case.

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Tags: Digital Transformation, Supply Chain, Procurement, Marketing

Being True to Your Authentic Self
LinkedIn
October 16, 2019
SAP is recognized globally as a champion for diversity, inclusion, and equality of all people, regardless of gender, orientation, race, and ability. Building an inclusive workplace, open to individuals of all identities and abilities, is one of many initiatives of the SAP Diversity and Inclusion (D&I) Office. Celebrating diversity is in our company's DNA.

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Tags: Social, Diversity and Inclusion

1 Founder
Head of Global Influencer Marketing, SAP
SAP
February 04, 2015
Founded the SAP influencer marketing program and grew the program from a pilot with the IT LoB team to a full scale global function and program at the company. The program has over 250 influencers engaged (including regionally-based influencers). The program infused influencer marketing across the entire customer journey from awareness to demand to advocacy. Passionate advocate and noted expert externally for digital and influencer marketing.

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Tags: Leadership, Marketing

2 Influencer Awards
10 Inspiring B2B Marketers Who Spark Greatness
Top Rank Marketing
July 21, 2020
Recently named as one of PR Week’s 2020 Women to Watch, Amisha Gandhi is a B2B marketing powerhouse. She’s especially skilled at leveraging influencer marketing to inspire her target audience and customers. “Working with influencers, to co-create content, delivers value and can inspire audiences to take action,” she suggests.

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Tags: Social, Marketing, Public Relations

The NAI Presents: 100 Significant Women in Native Advertising 2018
Native Advertising Institute
November 06, 2018
It excites me that the industry include so many savvy and influential women.

One of the perks of being ‘the Co-Captainess’ of the Native Advertising Institute (NAI) is that I get to (e)meet and connect with so many amazing native advertising professionals from all over the world. Not only is the discipline on the rise, but so is the pool of talented professionals that we can look to for inspiration and guidance. This genuinely excites me. A lot.

It also excites me that the industry include so many savvy and influential women.

That excitement, combined with my general love for networking, has now resulted in a somewhat extensive list of 100 women who are raising the bar for native advertising.

Since today is International Women’s Day, it seems very appropriate to share this list of ‘badass’ women out into the digital stratosphere.

You may find names on the list that you already know, but I bet that you’ll also stumble upon new exceptional women that you ought to know and/or learn from.

I believe that the list could be as valuable and inspirational to you as it has been to me, whether you are looking to extend your native advertising network, find relevant people to follow on social media, or you are curating speakers for conferences with native advertising on the agenda

The ladies included on the list are all true, beacons of light. Some are accomplished and seasoned marketers, and some are rising stars. What they all have in common though is, that they collectively make the global native advertising industry sparkle.

You may find names on the list that you already know, but I bet that you’ll also stumble upon new exceptional women that you ought to know and/or learn from.

I hope you’ll see this list for what it is: a first draft of a most relevant industry list, with plenty of room to acknowledge more amazing female native advertising professionals for their work. If you would like to shine light on a top native advertising professional that also happens to be female, please reach out, drop a comment or tag that person.

Important Note: The list is sorted alphabetically (thanks to the a-z function in excel) and is NOT listed in any particular order that suggests rankings or seniority.

From the new to the known, these 100 women are all true pioneers

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Tags: Social, Marketing, Public Relations

1 Keynote
Implementing a Global Influencer Marketing Program - Amisha Gandhi
YouTube
May 07, 2018
Do you need help creating an effective influencer marketing program from the ground up? In this clip from Content Marketing World 2017, Amisha Gandhi, Senior Director Influencer Marketing at SAP, shares insights on getting started building a global influencer program at a large B2B enterprise, from getting executive buy-in to showing value

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Tags: Leadership, Marketing

9 Media Interviews
Inside Influence EP06: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing
Top Rank Marketing
November 09, 2020
The latest edition of Inside Influence features B2B Influencer Marketing “OG”, Amisha Gandhi, VP Influencer Marketing & Communications at SAP. At TopRank Marketing, we’ve had the pleasure of working with Amisha for several years on a variety of influencer marketing programs from the launch of SAP Leonardo to developing a virtual reality experience featuring influencers for use at tradeshows.

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Tags: Social, Marketing, Sales

Expert Series: How to Build Influencer Marketing from the Ground Up
Linqia
September 13, 2020
In episode 8 of the Linqia Live Expert Series, we're joined by special guest Amisha Gandhi, VP of Influencer Marketing and Communications at SAP. Tim Richards, Chief Revenue Officer at Linqia, sits down with Amisha to discuss how she recommends building influencer marketing programs from the ground up.

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Tags: Leadership, Marketing, Business Strategy

The Edge of Marketing - Using Influencers in B2B Marketing - Amisha Gandhi - Brand Movers
YouTube
December 12, 2019
In the series The Edge of Marketing, we go where no other marketers have gone before. We go to #TheEdge and see what lies beyond the horizon.
In this interview, Amisha Gandhi Head of Influencer Marketing at SAP talks about how to use influencers in B2B marketing. #edgeofmarketing

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Tags: Social, Marketing, Public Relations

Break Free B2B Series: Amisha Gandhi on Global B2B Influencer Marketing
Top Rank Marketing
November 07, 2019
Amisha Gandhi, vice president of influencer marketing and communications at SAP, sits down with TopRank Marketing president and co-founder Susan Misukanis in a Break Free B2B interview.

Amisha and Susan take a look at a variety of integrated B2B influencer marketing topics to help break free from boring B2B, sharing creative and fun ways that add sizzle and build brand credibility

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Tags: Social, Marketing, Public Relations

How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts
Marketing Profs
October 18, 2018
Brands in search of influencers, then, would do well to consider micro-influencers, even though they might have fewer followers.

An interest in influencer marketing is a start, but you won't get far unless you find the right influencers to partner with, according to Amisha Gandhi, vice-president of influencer marketing at supply chain software company SAP Ariba. Amisha encourages her team to look deeper than follower counts.

"Popularity and influence are not the same thing," Amisha emphasizes. I invited her to Marketing Smarts to talk about how influencers can engage a brand's audience more effectively than traditional celebrities, creating deeper customer connections.

Here are just a few highlights from our conversation

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Tags: Social, Marketing, Public Relations

How SAP is Capitalizing Global Influencers: Insights from Amisha Gandhi
YouTube
August 28, 2018
Insights from the Global Branding & Marketing Certification

This interview sheds light on leveraging external influencers insights regarding best practices, emerging trends, market challenges and most importantly how to influence the buying cycle from awareness to advocacy. Amisha emphasizes that companies need to be mindful of how best to create a community of influencers around a topic or trend. Influencers can be a catalyst in terms of driving customer-centric programs, co-creating content, speaking to customers and driving thought-leadership in the marketplace. There are many more insights condensed in this short interview. And if you like this interview there are more cutting-edge industry and research insights packed in an online program in Global Branding & Marketing

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Tags: Leadership, Marketing

SAP's influencer marketer Amisha Gandhi on the Flipboard Red Couch at Content Marketing World 2017
Flipboard
December 08, 2017
Amisha Gandhi, Senior Director, Influencer Marketing at SAP, sat down with Flipboard's Head of Curation Mia Quagliarello at Content Marketing World 2017 to share her experience with influencer marketing programs for a B2B company.

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Tags: Social, Marketing, Public Relations

Future Proof Your Content Planning: Advice from SAP's Amisha Gandhi
YouTube
November 20, 2017
Wondering how to incorporate influencers, evolve with social media, and adapt to new technology with your content planning? Amisha Gandhi of software giant SAP shares her POV.

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Tags: Leadership, Marketing

How SAP Approaches Influencer Marketing to Reach its Audience
YouTube
June 15, 2016
Amisha Gandhi, Senior Director Influencer Marketing at SAP treats influencers like clients. SAP's annual SAPPHIRE conference attracts 20,000 attendees and reaches 80,000-100,000 viewers online with help from their influencer community. Amisha points out that the impact of an influencer goes beyond the audience they bring to the table.

In this episode of the Social Business Engine podcast, Amisha explains SAP’s influencer marketing strategy and the impact it’s having on their business. Tune in to find out how to locate influencers and involve them so that both parties benefit from the relationship.

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Tags: Leadership, Marketing, Business Strategy

1 Panel
The Power of Influence Beyond the Social Media Hype and Driving Business | Amisha Gandhi, SAP
YouTube
November 19, 2019
Whether you are in B2B or B2C, 55% of marketers plan to spend more on influencer marketing in the coming year. Just because everyone is getting into influencer marketing doesn't mean everyone is doing it successfully or for the right reasons. There are a lot of moving parts when it comes to developing, executing, and tracking an influencer marketing campaign. In this session, you will understand how to go from experimenting with influencer marketing to scaling a measurable, data-driven strategy.

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Tags: Leadership, Marketing, Business Strategy

5 Speaking Engagements
Creating Communities of Influence | Amisha Gandhi | CMX Summit 2020
YouTube
December 07, 2020
Creating Communities of Influence: Building Influencer marketing programs that last

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Tags: Social, Leadership, Marketing

EUROPE’S LEADING ANTI-CONFERENCE IS COMING TO ISTANBUL
FIFTEEN SECONDS FESTIVAL
April 21, 2020
Curious minds: To us, they are people who continuously and passionately engage with new technologies, practices, and approaches. They never stop learning and tirelessly face the future head-on.

In 2014, we created Fifteen Seconds Festival as a global platform at the intersection of business, innovation, and creativity that has since brought together more than 20,000 thinkers and makers from these areas in Graz, Austria. Together, they’ve shared ideas, pushed each other forward and helped shape the future.

In collaboration with our local partners, we have decided that Istanbul is the best city to host the first international edition of Fifteen Seconds Festival. In April 2020, we are hitting the Bosphorus to host a business conference, done differently: no egos, no agendas, no bullshit. Rather an immersive two-day experience designed to make you grow. Join 4,000 forward-thinking attendees and see for yourself.

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Tags: Digital Transformation, Innovation, Marketing

Sustainability Speaker: Amisha Gandhi
UNLV
November 07, 2019
Amisha Gandhi is currently Vice President, Influencer Marketing & Communications for SAP Ariba and SAP Fieldglass. She leads the PR, AR, Influencer Marketing and Advocacy teams. Previously with SAP, she created the Global Influencer Marketing program and took it from pilot to a full scale global function across SAP - with the purpose of driving influencer marketing across the entire customer journey from awareness to demand-gen to advocacy.

Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years with startups and notable brands such as Citysearch.com (USA Networks), HP, Google, Accenture, Merrill Lynch, VISA and Time-Warner. Amisha is often quoted in industry press and speaks about digital and influencer marketing around the world. Some speaking engagements in the most recent two years include: Fifteen Seconds Festival (Austria), The Edge (Copenhagen), Native Advertising World (Berlin), B2B Marketing Forum , Social Media Marketing World , Content Marketing World, Growth Marketing, among others. Amisha has a passion for sci-fi movies, tech gadgets and is always seeking out the next big thing trend. @amishagandhi

Admission Information
This event is free for all UNLV students, alumni, faculty, and staff.

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Tags: Sustainability, Marketing, Public Relations

Social Media Summit
PR NEWS
February 22, 2018
Join us Feb. 22-23, and become part of PR News’ community as you immerse yourself in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in influencer marketing, paid and organic social posts, developing cross-departmental teams, building and maintaining strong relationships with the media and specific advice on proving the business value of it all and how to make the most out of Facebook, Instagram, Google and Twitter for your initiatives.

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Tags: Social, Marketing, Public Relations

TiEcon 2017: MarTech At The Core Of Digital Marketing Transformation
TiEcon
July 16, 2017
Many startups, tech companies, entrepreneurs, developers, and VCs are chiming two mantras lately –Artificial Intelligence and Machine Learning. It’s anybody’s guess what #TiEcon 2017 was buzzing with. Here is the seventh video in our Siliconeer TiE25 Special series

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Tags: AI, Digital Transformation, Marketing

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Amisha Gandhi