Deep Work: Prioritizing Work That Matters
Medium
January 19, 2021
Fascinated by habits and patterns, I started to observe and pay attention to find value in my day-to-day activities — the ones we always do but don’t think about as much.
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Tags: Leadership, Business Strategy
Finding a Growth Mindset in Leadership, Teams and Organizations
Forbes Communications Council
December 02, 2020
Why do we get excited about some opportunities, and other times we look for a place to hide?
When I read Mindset: The New Psychology of Success by Carol S. Dweck, it brought back memories of my learning habits and patterns. We have both a fixed and growth mindset — it’s a matter of nurturing the right mindset.
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Tags: Culture, Future of Work, Leadership
Mindfulness at Work: Finding balance while working from home
Forbes Communications Council
November 11, 2020
Old patterns creep in. It doesn’t take much time. You can fall back into them before you know it.
When was the last time you listened to your emotions and accepted your feelings?
How can we be more mindful at work?
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Tags: Culture, Future of Work, Leadership
Power of Belonging: Team, Workplace and Community
Forbes Communications Council
October 22, 2020
You might be constantly asking the question: “Do I fit in on this team and in this company?”
Now, a better question to ask is: “Do I belong on this team and in this company?”
To “belong” is a simple word, but it has grown to mean a lot more. In every team, workplace and community that you are a part of, ask the question “Do I belong?” versus “Do I fit in?”
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Tags: Diversity and Inclusion, Future of Work, Leadership
Mastering the art and science of Product Marketing
Product Marketing Alliance
October 09, 2020
Finding the true essence of Product Marketing. Ingredients for PMM recipe: messaging and positioning, buyer persona, product and solution launch, market and competitive intelligence
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Tags: Business Strategy, Customer Experience, Marketing
Genius or Outlier: Inspiring the leaders of tomorrow
Forbes Communications Council
October 01, 2020
Looking to the leaders of today to inspire the leaders of tomorrow
As part of a mentorship program, I had a few folks ask a million-dollar question:
“How do you trust your leader?”
What gives someone the confidence to take that leap of faith?
I set out to find some answers.
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Tags: Culture, Digital Transformation, Leadership
Into the unknown: Finding serendipity and happiness within
Forbes Communications Council
September 29, 2020
What keeps you optimistic in the face of unknowns?
HOPE
We cannot always plan for the future but time and again that is what we were taught to do and is sometimes expected in our society to follow the norms.
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Tags: Business Continuity, Change Management, Health and Wellness
Reimagine The Resume: Not A Job Title, But An Experience
Forbes
September 09, 2020
Have you ever wondered: Why is the resume or CV just a list of jobs and titles with descriptions? We attribute our growth and success to career-ladder progression. But is that truly success or career growth? Are we really learning?
What if our resume wasn't just a list of companies, titles and years in each role, but instead, we pivot our resume into an experience portfolio, sharing our wins and challenges in each role? How can we be authentic and true to ourselves and measure what truly matters? Our benchmark is not the next title or comparing our level of seniority to a co-worker or a friend. Our growth is determined by our own success and what we want to achieve, not what others expect.
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Tags: Customer Experience, Leadership, Future of Work
Less Is More: Why GROW Conversations And OKRs Are Critical For Success
Forbes Communications Council
August 19, 2020
We, as leaders, have an opportunity to think about what changes we want to bring into the work culture to empower our team members.
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Tags: Culture, Future of Work, Leadership
Be Your Own True Self: Diversity, Equity And Inclusion In The Workplace
Forbes Communications Council
July 29, 2020
As leaders, we have a long way to go to seek to understand before being understood.
I pledge to not let materialistic things define me.
I pledge to find inner beauty and not let my instinct create a label or classification.
I pledge to seek to understand before being understood.
I am not perfect, and I am still learning to unlearn and open my mind to the new world. It’s not a switch I can turn off or on; it’s a conscious choice to change, to speak up.
As Madeleine Albright shared in a recent podcast interview, if you see something, don’t just say something. Do something.
I promise to not only try, I will be the change I wish to see in the world.
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Tags: Culture, Diversity and Inclusion, Future of Work
Authentic Leadership
Forbes Communications Council
July 08, 2020
What Authentic Leadership Looks Like In A World Of Style And Glamour
What do you think of when you think about an authentic leader?
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Tags: Culture, Future of Work, Leadership
Reimagining The Boundaries Of Our Marketing Experience
Forbes
June 17, 2020
We live in a world where rules and policies often define who we are and what we can or cannot do. Imagine a world with no boundaries, where we could be true to ourselves and trust everyone to be understanding and show empathy toward each other.
Look around. Our daily experiences are shaped by boundaries. Let’s look at a few branding and marketing examples that exist today and how we can reimagine the experience.
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Tags: Leadership, Marketing
Stress And Anxiety: How To Cope With Two Perils Of The Modern Workplace
Forbes Communications Council
May 27, 2020
It’s time that we understand our obligation as leaders to support the well-being of our team members and help them when they need us most.
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Tags: Diversity and Inclusion, Health and Wellness, Mental Health
Building A Vulnerable Team Culture As A Leader
Forbes
May 14, 2020
I’ve been inspired by Brené brown’s book Dare to Lead, and some key concepts on vulnerability, values and learning to fail resonate with my experiences.
I find that those who can be vulnerable are often the dreamers, thinkers and creators today. Those of us who strive to lead, however, sometimes forget to take care of ourselves. It’s easier said than done to be your vulnerable self.
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Tags: Leadership, Marketing
Empower A Mindful Team, In Both Good Times And Challenging Ones
Forbes Communications Council
April 30, 2020
In challenging times or uncertainty, mindful teams can thrive and bring out the best in everyone around them.
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Tags: Culture, Future of Work, Leadership
The Art Of Storytelling With Trust And Truthful Conversations
Forbes Communications Council
March 25, 2020
Stories have been told for centuries, yet it is an art to master the skills of good storytelling and to lead the process with impactful and truthful conversations.
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Tags: Customer Experience, Marketing
The Importance Of Finding Your True 'Ikigai' As A Leader
Forbes Communications Council
March 02, 2020
It’s our responsibility as leaders to bring balance to our teams and our own lives.
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Tags: Digital Disruption, Future of Work, Leadership
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Forbes Communications Council
January 22, 2020
As product marketing, it is our responsibility to manage perceptions and show the company’s value as a trusted advisor.
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Tags: Customer Experience, Customer Loyalty, Marketing
Unconscious Bias: An Unknown, Unintentional Act In Leadership
Forbes Communications Council
December 23, 2019
How many times have we walked into a meeting with assumptions and beliefs that drive our decisions?
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Tags: Culture, Future of Work, Leadership
Continuous Learning: A Leader Should Also Be A Student Forever
Forbes Communications Council
November 27, 2019
As leaders, we need to be agile and looking for new innovative ways to solve the same problems. An open mind and curiosity show new perspectives that are necessary for clarity and focused thinking.
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Tags: Leadership
Being People-First: It's What Drives Us Every Day
Forbes Communications Council
November 12, 2019
Organizations succeed when leaders empower their people.
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Tags: Culture, Design Thinking, Leadership
Where Is Product Marketing (Or Portfolio Messaging) In Your Organization?
Forbes Communications Council
September 30, 2019
To start, we need to identify the gaps, redefine PMM and provide role clarity, since everyone has a different definition for what PMM should focus on.
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Tags: Customer Experience, Leadership, Marketing
The Power Of Self-Discipline In The Growth Of A Leader
Forbes Communications Council
September 09, 2019
As a leader, when you are building a high-performing and mindful team, it’s important to find balance through self-discipline to help you lead and support your team’s career growth.
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Tags: Culture, Future of Work, Leadership
Understanding The Evolution Of Product Marketing To Portfolio Marketing
Forbes Communications Council
August 22, 2019
Product marketers have evolved from simply bringing a product to market. As the voice of the customer, they can truly help drive overall business success.
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Tags: Culture, Leadership, Marketing
Push Your Comfort Zone To Find New Heights In Leadership And Life
Forbes Communications Council
July 25, 2019
Challenge yourself to push your own comfort zone as a leader in order to provide the best environment for your team to thrive.
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Tags: Culture, Innovation, Leadership
Three Practices Of Effective Leaders And Mentors
Forbes Communications Council
July 10, 2019
Successful teams start with effective leaders.
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Tags: Culture, Future of Work, Leadership
The Role Of Feedback In Leadership
Forbes Communications Council
June 10, 2019
Work toward finding your true north in leadership and alignment.
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Tags: Culture, Design Thinking, Leadership
Is Your Team Spending Too Much Time In Meetings?
Forbes Communications Council
May 14, 2019
How we adopt meetings needs to evolve as technology is here to help us communicate better than we did a decade ago.
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Tags: Culture, Future of Work, Leadership
How One Leader Is Reimagining The Workplace In The WFH Era
Forbes
June 12, 2020
Div Manickam says her experience leading a team of 12 passionate product and solution marketers has helped her appreciate others in times of need like the current pandemic. By repurposing tried-and-true tools and strategies, she’s reimagining the workforce, inspiring leaders to shift their priorities in order to be fully present for their teams.
For Manickam and her team, this process begins with time and energy management in the WFH era, where there’s pressure to be “on” 24/7.
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Tags: Future of Work, Leadership
Integration Developer News: Boomi Sets 2020 iPaaS Roadmap; EDA, Full Cycle API Management, DevOps, AI/ML All On Tap
Integration Developer News - Vance McCarthy
October 03, 2019
iPaaS pioneer Boomi has set the stage for where it will take its cloud-based integration platform-as-a-service in 2020 and beyond.
During last month’s Boomi World conference, execs showcased on-going efforts to add Event-Driven Architecture, DevOps support, full API Management lifecycle support and machine learning. As a result, Boomi intends its iPaaS to accelerate and extend benefits to developers, IT and business users.
“We shared our Boomi roadmap, which focuses on three tenets: Connect everything; Run anywhere, Engage anywhere,” Div Manickam, Boomi’s director of portfolio messaging told IDN.
.....
Boomi is also driving its iPaaS to support new-gen engagement for people.
The latest updates support a new family of smart conversational bots and present deeper insights about how enterprise integrations work under the covers, Manickam said.
Boomi intends to combine AI/ML with its iPaaS platform to let customers build “conversation AI solutions... that provide a new, personalized, effective way to communicate with customers and streamline business operations,” as officially described the initiate at Boomi World.
With the Bot Framework, developers build a chatbot that supports any combination of business rules and AI. The framework enables a low-code developer to build a chatbot that combines business rules and AI/ML that can intelligently tap into the information a company already has gathered, she added.
Manickam shared a project where Boomi is using machine learning with chatbot technology to help create a ‘professor bot’ at one customer site. “We’re using integration to redefine engagement,” she said. “Students today might prefer a bot to answer their question” rather than go to a website and read an FAQ – or wait for a professor to respond.
In practice, Boomi’s new framework presents a packaged set of pre-built customizable assets. Further, these bots can ‘learn’ based on interactions from users.
Manickam also mentioned another ML-powered update that is driving innovative engagement. With this use case, business users can get a business-centric view of how integration activities support business needs. “Without needing to know SQL or other coding skills, users can engage with data to learn how their business is functioning,” she said.
She shared an example of using a voice interface to ask the Boomi system how many staff had been on-boarded in a certain time.
“With Voice, not only can I get the general answer about on-boarding company-wide. But [through voice] the system can identify the person asking, so we can deliver a personalized answer” depending on if the person is the head of a group, a whole department or the entire company, she said.
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Tags: AI, Emerging Technology, DevOps
Evolution of Portfolio Messaging | A @SolutionsReview Interview with Div Manickam
Solutions Review
October 02, 2019
Div Manickam is the Director of Portfolio Messaging at Boomi. She talked to us about how Boomi is taking a new approach to marketing, one that considers the buyer’s persona. Manickam also described how she is assisting Boomi’s product marketing department in vertical-specific messaging.
Broadcasting from the Washington Hilton in Washington, D.C. - the Solutions Review team is on Location at Boomi World 19 - discussing data integration strategies and sharing best practices on accelerating business outcomes.
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Tags: Digital Transformation, Leadership, Marketing
Emergence of Portfolio Marketing, GROW and OKRs
Regalix
September 04, 2019
Div Manickam, Director, Portfolio Messaging (Product, Industry and Solutions) at Dell Boomi, talks about the emergence of portfolio marketing. She also talks about various successful leadership strategies - GROW and OKRs.
KEY TAKEAWAYS
Portfolio marketing (00:33)
Portfolio marketing is an evolution of the standard product marketing. It involves moving the team from marketing into the product to be a product-first company and align with product management and marketing execution to drive a persona-led go to market strategy. The shift is also away from marketing specific product to marketing portfolios and packages of products to customers.
OKR (05:00)
OKR stands for "Objectives and Key Results." OKR helps to bring visibility across the organization. They can show where money and man-hours are being invested. These also assist in making sure that employees have growth within their roles and that the customer's needs are being addressed successfully.
GROW (08:27)
GROW is a leadership strategy which stands for Goal, Reality, Option and Will. The goal is what you want to accomplish in your career. Reality refers to where are you with that goal. Options are what can be done to achieve that goal and will means holding yourself and others responsible for that goal and the steps required to get there.
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Tags: Culture, Leadership, Marketing
"What's your best advice for women just starting out on their career path?" Interviews with Impactful Female Professionals | Part 2 - Best Advice
Cybercoders
March 08, 2019
"For a lot of women starting out in the tech world, it’s easy for us to think that we are not good enough or that we need to learn more before we can do something. But one piece of advice that I have for those women starting in their career is: Understand where you want to start, understand where you want to continue, and understand where you want to stop. These three ways can help you learn what you like / what you don’t like and that can help inform your journey.
I also think it’s important for everyone to establish their own OKRs (Objectives and Key Results). I encourage women to look at the OKR model and define their personal goals to hold themselves accountable. All women should be confident enough to take a leap of faith in their careers - worst case scenario is that you try something, it doesn’t work, and you find a new way forward."
Div Manickam, Director, Product and solutions marketing, Dell Boomi
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Tags: Culture, Diversity and Inclusion, Leadership