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Yahya Mohamed Mao

Chief Marketing Officer at MiSANTO AG

Zürich, Switzerland

Yahya Mohamed Mao is Marketing Specialist, Author, Speaker, Advisor and Startup Mentor. Yahya is an expert member and author on international platforms. He is also part of a business and research consortium of experts that support Dattum, a global collaborative ecosystem that facilitates the sourcing of trusted domain-specific data from experts around the world.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Zürich
Speaking Topics: Entrepreneurship, Marketing, Career, Self-branding

Yahya Mohamed MaoPoints
Academic0
Author19
Influencer20
Speaker3
Entrepreneur3
Total45

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Marketing & Communications

Areas of Expertise

Business Strategy
CRM
Customer Experience
Customer Loyalty
Design Thinking
Diversity and Inclusion 31.72
Entrepreneurship 31.25
Healthtech 37.78
Innovation 30.09
Leadership
Management
Marketing 30.31
Mobility
Public Relations
Startups
COVID19 32.10
Social 30.50
Digital Transformation 31.02
Future of Work 30.10
Open Innovation 30.23
Digital Disruption 30.15
Emerging Technology 30.19
Smart Cities 31.94

Industry Experience

Automotive
Federal & Public Sector
Healthcare
Higher Education & Research

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Publications

19 Article/Blogs
A multi-level analysis of the not-invented-here syndrome
Finextra
November 29, 2020
The tendency for people and organizations to avoid things that they did not create themselves may lead to a fundemental rejection of external knowledge.

How often have we seen new ideas and innovations taking a long time until they are adopted? Even in the digital age, organisations slowly adopt new technologie that could benefit them if they adoped them early. In a recent article, I described the example of Zoom that was created in 2011. It took an outbreak of a pandemic to integrate solutions like Zoom in daily business. In fact, remote work and home office have become unavoidable due to isolation and quarantine measures imposed by governments. To understand why many companies have always been reluctant in introducing digital processes and establishing a home office culture, let’s have a look at the not-invented-here (NIH) syndrome.

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Tags: Diversity and Inclusion, Future of Work, Open Innovation

Thank you so much Derick!
Import from medium.com
November 09, 2020
Thank you so much Derick!

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Tags: Digital Transformation, Entrepreneurship, Healthtech

The one stop strategy to move to Cloud
Import from medium.com
November 03, 2020
Why the CIO handbook needs a further relookFor companies that have been around for many years and decades — IT has been an auxiliary function that aids the organization but is not recognized as a strong contributor to its success. The times have since rapidly changed, IT has now become one of

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Tags: Digital Transformation, Entrepreneurship, Healthtech

The Role Of Patient-Centricity In Health Care Innovation
Experfy
October 13, 2020
Despite considerable progress in digital transformation, health care still is a digital dinosaur. The future of health care consists in laying today the foundation for a just, patient-centric and smart health system.

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Tags: Digital Transformation, Healthtech, Innovation

Patient-centricity as a crucial element in successfully implemeting health care innovations
Import from medium.com
October 01, 2020
The role of patient-centricity in health care innovationDespite considerable progress in digital transformation, health care still is a digital dinosaur. The future of health care consists in laying today the foundation for a just, patient-centric and smart health system.Today’s headlines are sti

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Using Facebook in 2020 means supporting Trump
Import from medium.com
August 19, 2020
Using Facebook now means openly supporting the re-election of Donald Trump, because it’s what the platform, and Trump, both want.Continue reading on Scientya »

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Very insightful article! Thank you for sharing!
Import from medium.com
July 13, 2020
Very insightful article! Thank you for sharing!

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Financial Services firms can punch above their weight with Cloud and Digital services
Import from medium.com
July 13, 2020
Banking and Financial services is one of the biggest industries powering our planet. For long, these institutions have played a big part in meeting the financial needs of public, private companies, nonprofits, B corporations, consumers, other financial services institutions, governments. This is an

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Search Kubernetes World with GraphQL
Import from medium.com
July 13, 2020
Smart search method of entangled Kubernetes resources empowered by GraphQL Mesh/Postman visualizer.Photo by Alina Grubnyak on UnsplashKubernetes’ pain: Resource entanglement???Kubernetes world is full of relations between resources. Sometimes we need to search for an answer for simple question li

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Bayesian online change point detection — An intuitive understanding.
Import from medium.com
May 16, 2020
What is a Changepoint? There could be abrupt variations in a data sequence that could be characterized by any combination of parameters —…Continue reading on Scientya »

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Illustration: GraphQL Mesh
Import from medium.com
May 14, 2020
The quickest way to start GraphQL for non-JS personPhoto by Cody Board on UnsplashHow to get to GraphQL world. Gateway is here.GraphQL’s hurdle for non-JS personGo for it!GraphQL is one of cutting edge API specification. GraphQL has built-in query format unlike REST API. This query format ena

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Tags: Digital Transformation, Entrepreneurship, Healthtech

How to start your RPA Journey in 5 easy steps
Import from medium.com
April 23, 2020
RPA is growing fast, and 2020 is the year when most of the market is moving from the Proof of Concept (POC) phase to building a solid strategy.Image: 1point21gws.comLink to original article on Aggranda.com. Published on February 24, 2020 in Robotic Process Automation by Andrei Ghiorghiu.There are a

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Interesting insights that show us again that every crisis has the potential of fostering technology…
Import from medium.com
April 08, 2020
Interesting insights that show us again that every crisis has the potential of fostering technology progress! Great article and thanks for submitting to Scientya.

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Tags: Digital Transformation, Entrepreneurship, Healthtech

How to Become a Contributor of Scientya
Import from medium.com
April 08, 2020
Joining Scientya as a contributing author means joining an international community of knowledge creation and share.Sharing expertise and knowledge by Industry LeadersThe launch of Scientya was inspired by one of the Medium’s biggest and most successful publications Hacker Noon. Founded by David

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Tags: Digital Transformation, Entrepreneurship, Healthtech

With Artificial Intelligence against the Coronavirus
Import from medium.com
April 08, 2020
Technology that saves lives? Artificial Intelligence plays an important role in the fight against the COVID-19 pandemic, also in the diagnostics and in the search of vaccines. The only strategy to slow down is the isolation of confirmed coronavirus cases as well as the suspected cases.To combat the

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Gateway Digital Partners with n’cloud.swiss and Expands its Reach in the Swiss Market
Import from medium.com
January 13, 2020
Gateway Digital- a part of the Gateway Group of Companies, that offers digital transformation and technology solutions to businesses across sectors, has partnered with n’cloud.swiss — a Swiss cloud computing provider with a global marketplace offering a variety of products and services globa

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Business Growth And Branding Through Influencer Marketing
Import from medium.com
December 30, 2019
Is Influencer Marketing really to be considered as one of the next big things in marketing?While working on a business model for the watch brand DsY Watches with my business partner Dennis Matter, I analyzed different watch companies. Daniel Wellington is what I consider as the best possible example

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Tags: Digital Transformation, Entrepreneurship, Healthtech

Making a significant step closer to a green future with smart cities
Import from medium.com
September 05, 2019
What does the digital city of tomorrow look like? Smart city initiatives show that the future is already here.Image: Allied TelesisAs we have reached the 21st century, technology has spread through the world at a fast rate. Technology is now a necessity in our homes, cars, schools and offices but

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Tags: Digital Transformation, Healthtech, Smart Cities

Organisational factors that nurture innovation. The case of Philips Lighting.
The Digital Transformation People
October 08, 2018
Without doubt, innovation plays nowadays a crucial factor in the success of organisations and is to be considered as the decision maker of the destiny of the latter.

Its omnipresence ranges from new technologies to new ways of doing things (Porter, 1990). Inherently a risky investment, the successful exploitation of a new idea (Managing Innovation, 2013, 5e), as innovation can be defined, seems at first glance better to be avoided.

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Tags: Digital Transformation, Entrepreneurship, Innovation

1 Media Interview
Experteninterview mit Yahya Mohamed Mao
DIGITAL LEADER GMBH
May 24, 2019
Heute im Interview Yahya Mohamed Mao, Chief Marketing Officer bei der n’cloud.swiss AG in Seengen in der Schweiz.
Marketing steht im steten Wandel. Die voranschreitende Digitalisierung und die neuen Technologien machen Marketingstrategien kurzlebiger denn je.

Doch welche Veränderungen können wir ganz konkret erwarten?

Wir haben Marketingexperten über Themen, die die Zukunft des Marketings erheblich beeinflussen werden, gesprochen.

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Tags: Digital Transformation, Marketing

1 Membership
EUvsVirus Hackathon Community
European Commission
April 25, 2020
#EuvsVirus is the mission-driven initiative that has proven to be extremely efficient in our fight against this unexpected and world-changing challenge: coronavirus.

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Tags: Digital Disruption, Digital Transformation, Emerging Technology

1 Quote
Conversations in Leadership : In an Era of Transformation, Transition, Transparency and Trust
Wall Street Journal
November 30, 2020
I'm tremendously honoured to have been able to contribute with a question to yesterday's conference "Conversations in Leadership : In an Era of Transformation, Transition, Transparency and Trust, hosted by The Wall Street Journal Custom Studios in partnership with Philip Morris International.

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Tags: Digital Transformation

1 Speaking Engagement
Migration and Covid-19. We are all in this together
Migration Jam
June 13, 2020
Migration Conference makes possible a positive dialogue about migration and I feel honoured to be able to share my personal story and my experience in the EUvsVirus Hackathon as a mentor. With people participating from across the globe and international journalists from BBC, Aljazeera, Financial Times and AFP, the setting of the conference couldn't be better.

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Tags: COVID19, Diversity and Inclusion, Social

Blog

Opportunities

1 Speaker
Digital Transformation and Marketing

Location: Virtual    Date Available: January 20th, 2021    Fees: 500

Submission Date: December 02nd, 2020    Service Type: Service Offered

Marketing has been seen as a cost factor for years. I see the future of marketing as a real revenue driver. Thanks to digitalization, it is now possible to interact with customers via digital marketing. Today and in the near future, marketing is all about Big Data, Native Ads, ChatBots, Podcasts, Smart Content and Storytelling. While social media will continue to act as an extremely powerful voice, the challenge for marketing is to find a "healthy" balance between the marketing of the future and traditional marketing. I am convinced that marketing is characterized by being a construct of different fields of action, with the special feature of an almost seamless fusion between traditional marketing and modern marketing.

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Contact Info

  Profile

Yahya Mohamed Mao

   Address

Zürich, Switzerland

   Birthday

June 21


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