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Lydia Caldana

Founder and President at ALAF Asociación Latina de Futuros

São Paulo / Lisbon, Brazil

Lydia Caldana is a foresight strategist who creates fairer futures in the present. With 10+ years of experience in futures-making in both private and public sectors, Lydia identifies emerging behaviors and technologies that guide macro shifts in society to help institutions navigate change in sustainable ways. Her Global South perspective and Global North experience equip her with key systemic, strategic, research, analytical and forecasting skills that apply to organizations ranging from UN-Habitat to Google, Lisbon City Hall, Nike, Unilever, Spotify, among others. She holds an MA in Liberal Studies at The New School, specializing in Gender and Sexuality Studies and Global Urban Futures. 
In addition, Lydia is president at ALAF - Latin Futures Association, a non-profit NGO that wants to transform LATAM in a region that is protagonist in leading foresight debates and actions. She has other self-started projects, including Future Resources (a platform to democratize access to foresight and promote diversity in the industry), Future Days (co-founded; an actionable futures festival with participatory foresight at the core), and Femmetopia (a speculative design project with artist Maria Clara Pessoa that imagines a world built by women through generative AI images).

Available For: Consulting, Speaking
Travels From: São Paulo, Brazil
Speaking Topics: future, generational behavior, brand strategy

Lydia Caldana Points
Academic 0
Author 0
Influencer 68
Speaker 0
Entrepreneur 0
Total 68

Points based upon Thinkers360 patent-pending algorithm.

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Company Information

Company Type: Enterprise
Minimum Project Size: <$1,000
Average Hourly Rate: <$25
Number of Employees: 51-250
Company Founded Date: 2024

Areas of Expertise

Business Strategy
Diversity and Inclusion
Future of Work
Innovation
Marketing
Sustainability

Industry Experience

Professional Services

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Lydia Caldana


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