Lydia Caldana is a global brand strategist, trend forecaster and consumer insights analyst. She identifies emerging behaviors and technologies that guide macro shifts in society to help brands navigate change and develop long-lasting relationships with consumers. Working on strategic projects that answer "What is the future of ...?", her research, analytical and forecasting skills are applied to a series of clients with various challenges, ranging from UN-Habitat to Google, Nike, Johnson&Johnson, AB-Inbev, Unilever, among others.
Lydia is currently an MA graduate at The New School, focusing on gender and sexuality studies and the future of urban living, and her side hustle includes decolonizing futures at Future Resources (www.lydiacaldana.com/futureresources), an open online platform for womxn in foresight, strategy and innovation.
Available For: Consulting, Speaking
Travels From: São Paulo, Brazil
Speaking Topics: future, generational behavior, brand strategy
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