SIGN UP FOR FREE | SIGN IN
Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

Mark Appel

KORTENHOEF, Netherlands

"Mark is an enthusiastic boy, has an extensive vocabulary and doing well along in the group. Sometimes jumps from one thing to the other but has a very broad interest."

Report elementary school 1977

1st, ask others!

Extremely committed and loyal professional. Make a movement, make things happen, turn a dream, idea, concept into a product or service that resonates with the market. Think big!

Keywords: committed, loyal, marketeer, entrepreneurial, innovative, cloud, google, sales, social, content marketing, behavioral targeting, marketing automation, serendipity, customer centricity, scalability

Passion for triathlon

Specialties: International Marketing

Hot topics 2018: data informed and behavior based personalisation

Listed in Dutch Top 100 Marketeer 2014, 2015 and 2016.

Mark Appel Points
Academic 0
Author 2
Influencer 49
Speaker 0
Entrepreneur 0
Total 51

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Customer Experience 30.03
Marketing 30.06

Industry Experience

Publications

2 Article/Blogs
How To Cut Your Customer Buying Journey In Measurable Pieces
LinkedIn
October 18, 2018
For the ones that read my blog on a regular basis know that as from the start at Exact I introduced our own customer buying journey blueprint. It gives us guidance with regards to all kinds of definitions within this journey such as leads, media channels, lead types, that helps to speak the same language within marketing but also outside our own department. Every year during the budget rounds it’s time to further refine the model...

See publication

Tags: Customer Experience, Marketing

Measures Impact Brand Campaign On Leadgen Still Disappointing
LinkedIn
October 15, 2018
This week I attended a LinkedIn roundtable about building a brand within their paid advertisement platform. Philips showed their case and Jason Miller, one of LinkedIns' own content leaders, presented a couple of cases to show success. It was a lot about how to create content for the purpose of building a brand. Which means not so much talking about the brand but more about the values your company stands for. A group of about 15 peers sitting with me in the room from a variety of well known companies like Booking.com, Adyen, KPN and Deloitte. At a certain moment I was expecting the answer on how to measure and proof the impact of a brand campaign on leadgen activities but in my opinion the answer was not sufficient enough. I expressed my concern within the group and fairly quickly statements like 'but you have to believe in building a brand...' and 'it is extremely difficult to measure the impact on leadgen...' were dropped. Than I realized, we are still far away from getting the right answer.

See publication

Tags: Marketing

Blog

Opportunities

Add to Shortlist View Shortlist »

Contact Mark Appel

Book a Meeting

Media Kit

Share Profile

Contact Info

  Profile

Mark Appel