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Gui Rangel

Lead Futurist at What The Future?!

São Paulo, Brazil

Founder of What The Future?!, Gui Rangel develops projects focused on visualizing future trends, with the aim of helping individuals and organizations prepare for a world where transformations occur in an increasingly radical and accelerated manner.
In 2021, 2022 and 2023 he was selected by Thinkers360 as one of the 50 most influential voices in the world in the VR/AR (virtual reality/augmented reality) field.
In 2022, he was featured as one of the "50 Thought Leaders and Influencers in B2B in LATAM to Work with in 2023."
He has been a speaker twice at the influential SXSW, a festival of innovation, interactivity, technology, and culture held in Austin, US.
Gui is a co-author of the book "Essays for a Conscious Organization: an (in)complete guide for leaders and organizational designers," addressing the topic of "Metaverse and the Reinvention of Organizations."
He graduated in Advertising and Publicity from the University of São Paulo and has worked in Brazil and abroad, at agencies such as Fischer América, TBWA\BR, Impact BBDO Dubai, Y&R Middle East, FCB, and Gyro.
His creative work has been recognized at national and international advertising festivals.
After more than a decade working in the Middle East, where he led multinational, multidisciplinary, multicultural, and multiethnic teams, Gui returned to Brazil to fully immerse himself in the innovation scene, founding the fintech Portfy – selected for the Visa acceleration program and twice a finalist in the fintech competition at CIAB Febraban, the largest financial technology event in Latin America.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: São Paulo
Speaking Topics: Futurism, Future, AR/VR, Innovation, AI, Exponential Technologies, Future of Work, Big Data, Future Trends

Gui Rangel Points
Academic 0
Author 88
Influencer 45
Speaker 3
Entrepreneur 0
Total 136

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Agentic AI 30.27
AI 31.10
Analytics 30.04
AR/VR 44.88
Autonomous Vehicles 30.19
Big Data 30.04
COVID19 30.27
Culture 30.02
Digital Disruption 30.19
Digital Transformation
Emerging Technology 30.71
FinTech
Future of Work 30.24
Generative AI 30.22
Leadership 30.06
Marketing 30.02
Metaverse 45.87
Mobility 30.19
Privacy 30.08
Quantum Computing 32.74
Robotics 32.30
Smart Cities 30.51
Startups

Industry Experience

Financial Services & Banking
Higher Education & Research
Media
Other
Professional Services

Publications

1 Analyst Report
19 Tendências e Uma Recomendação para 2025
LinkedIn
December 24, 2024
This is a massive report done by the futurist Gui Rangel, that covers 19 tech trends that will shape 2025 and beyond.

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Tags: AI, Emerging Technology, Quantum Computing

18 Article/Blogs
The Lightning Impact of DeepSeek AI: The Future of AI Changes by the Minute
LinkedIn
February 10, 2025
The arrival of DeepSeek AI shook the tech industry a few weeks ago and quickly transcended the realm of experts, becoming a phenomenon discussed in all circles—from corporate boardrooms to casual conversations.

To illustrate this impact, James Eagle, the master of animated graphics, created an impressive visualization, combining the performance of S&P 500 and Nasdaq tech stocks across different sectors. Updated every five minutes, his analysis reveals in real time how major news shapes the market.

And the story these data tell is both fascinating and unsettling.

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Tags: Agentic AI, AI, Generative AI

Aerospace Industry's Biggest Achievement!
LinkedIn
February 02, 2025
The article celebrates recent groundbreaking achievements in space exploration, highlighting advancements like the James Webb Space Telescope, NASA's DART mission, China's Chang’e lunar missions, SpaceX's Crew Dragon, and the Parker Solar Probe. It also mentions the rise of satellite constellations, reusable rockets, and missions like OSIRIS-REx. However, the author humorously crowns the "greatest achievement" as the retirement of the overused motivational phrase, "Foguete não tem ré!" ("Rockets don’t have reverse!"), celebrating its departure from motivational speeches.

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Tags: Emerging Technology, Robotics

China Is Taking the Lead in Robotics!
LinkedIn
January 27, 2025
The article highlights China's growing leadership in robotics, focusing on DEEP Robotics' impressive quadruped robot, Lynx. A video showcases Lynx's agility and speed in navigating challenging terrains, along with its ability to perform complex movements, including juggling. Designed for applications like industrial inspections, emergency rescue, fire detection, and scientific research, Lynx also has potential military uses. As part of China's "Made in China 2025" initiative, the robot reflects the country's ambition to lead global robotics innovation. The article concludes by questioning whether we are ready for a future where such advanced robots become as commonplace and essential as cars and smartphones.

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Tags: AI, Emerging Technology, Robotics

Uma IA pode escrever um roteiro melhor do que um ser humano? Um dos maiores roteiristas de Hollywood acredita que sim.
LinkedIn
January 20, 2025
The article discusses Hollywood screenwriter Paul Schrader's recent revelation that he believes AI, specifically ChatGPT, has surpassed him in creative capabilities. Schrader, known for iconic films like *Taxi Driver* and *Raging Bull*, shared on Facebook that ChatGPT not only provided better ideas and more efficient solutions than he could but also delivered highly original and well-developed film concepts in seconds. This led him to reflect on the future of screenwriting and creativity, comparing his experience to Garry Kasparov's realization that AI could outplay him in chess.

Schrader's posts sparked a broader discussion about the nature of creativity, with some arguing that AI's abilities are built on the works of human artists. The article also references James Webb Young's idea that creativity is about combining existing ideas rather than generating something entirely new. It suggests that AI's ability to rapidly process and connect information could revolutionize creative industries, augmenting human creativity rather than replacing it.

Ultimately, the article portrays this moment as both exciting and unsettling, marking the dawn of a new era in human creativity where AI plays a transformative role. The question remains: will we embrace this change or resist it? The future, it seems, may even be written by AI itself.

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Tags: AI, Future of Work, Generative AI

Enough of B2B and B2C. Get ready for the era of B2AI.
LinkedIn
January 03, 2025
The article explores the transformative shift toward AI-driven consumer interactions, where AI personal assistants could replace human decision-making in purchasing and daily tasks. As generative AI becomes more integrated into everyday life, these assistants will manage schedules, finances, health, and even shopping decisions based on user profiles, preferences, and factors like quality, price, and ESG initiatives. This evolution challenges traditional marketing strategies, as brand loyalty and packaging may no longer influence purchases. Instead, brands must adapt to communicate with AI agents, which will act as intermediaries between consumers and the market. The article concludes by questioning whether we are ready for the era of B2AI (Business-to-AI), where marketing strategies must cater to autonomous AI systems rather than human consumers.

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Tags: AI, Big Data, Marketing

How Warren Buffett showed me that the future never stops accelerating - and surprising me.
LinkedIn
June 17, 2023
This text discusses the author's observations and thoughts on the accelerating progress of Artificial Intelligence (AI) and its potential impact on our lives. It starts with the concept of creating digital twins that replicate real or deceased individuals and highlights current examples of AI simulations, including conversations between notable figures. The author emphasizes the rapid advancements in AI technologies such as machine learning and natural language processing and their potential to revolutionize our interactions with digital agents. The text introduces the idea of "Warren Buffett as a Service," where people could interact with a highly accurate digital simulation of the renowned investor for investment-related advice. The author shares a surprising discovery of a chatbot that simulates Warren Buffett, underscoring the speed at which AI developments are taking place. The text concludes by highlighting the need for constant updates in our understanding of the future and the transformative nature of these advancements in shaping our reality.

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Tags: AI, Emerging Technology, Generative AI

Adeus Gordon Moore, inventor de futuros.
LinkedIn
June 01, 2023

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Tags: AI, Emerging Technology, Quantum Computing

Anywhere Office: o futuro da colaboração
LinkedIn
May 08, 2023

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Tags: AI, AR/VR, Future of Work

Zoom e Arte de Acabar Com as Viagens de Negócios
LinkedIn
April 27, 2023

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Tags: AR/VR, Future of Work, Metaverse

Tudo que você queria saber sobre o futuro do home office, mas nunca teve um futurista para perguntar.
LinkedIn
April 27, 2023

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Tags: AI, AR/VR, Future of Work

Daqui a 30 anos a mobilidade tomará formas que farão com que as pessoas do início do século XXI se sintam parte integrante de uma narrativa de ficção científica
LinkedIn
April 18, 2023

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Tags: Autonomous Vehicles, Mobility, Smart Cities

I.A. vs Humanidade: Precisamos Parar Antes Que Seja Tarde?
LinkedIn
March 30, 2023

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Tags: AI, Generative AI, Future of Work

Será que o seu próximo chefe vai ser uma Inteligência Artificial?
LinkedIn
February 09, 2023

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Tags: AI, Generative AI, Future of Work

Porque os caminhões de entrega da UPS nunca viram à esquerda. E o que isso tem a ver com o seu futuro.
LinkedIn
January 19, 2023

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Tags: AI, Analytics, Big Data

Muito Além do Home Office: o Futuro do Trabalho Remoto
LinkedIn
January 11, 2023

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Tags: AI, AR/VR, Future of Work

Armas de Distração em Massa
Blog
July 16, 2020

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Tags: Culture, Emerging Technology, Privacy

O novo (a)normal.
LinkedIn
June 11, 2020

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Tags: COVID19, Future of Work, Leadership

Muito Além do Home Office: o Futuro do Trabalho Remoto
Blog
May 06, 2020

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Tags: AR/VR, Digital Disruption, Future of Work

1 Book
Essays for a Conscious Organization: An (In)complete Guide for Leaders and Organizational Designers
Editora Jandaíra
June 21, 2022
"Essays for a Conscious Organization: An (In)complete Guide for Leaders and Organizational Designers" is a collection of essays organized by Marco Ornellas, aimed at leaders and organizational designers.

The book’s main goal is to help these professionals expand their awareness of the complexity and diversity of today’s environment. It encourages understanding and adaptation to the chaotic nature of the world, society, and the market, promoting both convergent and divergent thinking. This approach allows for a renewal in problem-solving and the identification of solutions, aiming to build more conscious organizations.

The collection brings together various perspectives, experiences, and expertise, offering a comprehensive view of the challenges and opportunities in leadership and organizational design. By exploring different approaches and practices, the book seeks to provide tools and insights for professionals to navigate complex and ever-changing environments effectively.

In essence, *"Essays for a Conscious Organization"* serves as a reflective and practical guide, encouraging leaders and organizational designers to adopt a more conscious and adaptive stance in response to contemporary dynamics.

In the book, Gui Rangel contributes a chapter titled "Metaverso e a Reinvenção das Organizações" ("Metaverse and the Reinvention of Organizations"). In this chapter, he explores how emerging technologies, particularly the metaverse, are transforming organizational structures and practices. Rangel delves into the potential of virtual and augmented reality to reshape the way organizations operate, collaborate, and engage with stakeholders. His insights provide a forward-thinking perspective on integrating these technologies to foster innovation and adaptability in the modern business landscape.

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Tags: AI, AR/VR, Metaverse

1 Media Interview
Mixtopia
Future Hacker
December 15, 2023
In this interview with André Chaves from Brazilian think tank Future Hacker, Gui Rangel talks about his ideas for the future, including concepts such as Pragmatic Futurism and Mixtopia – the intersection between utopian and dystopian visions of the future.

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Tags: AI, Digital Disruption, Future of Work

1 Webinar
Os 50 Tons da Colaboração: a Transformação do Trabalho em Tempos de Disrupção
YouTube
July 30, 2020
No mundo VUCA (volátil, incerto, complexo e ambíguo) em que vivemos, reinventar a maneira com que trabalhamos e colaboramos deixou de ser uma opção e se tornou uma questão de sobrevivência...

Neste talk, discutimos as mudanças que vem acontecendo na forma com que geramos valor para nossas organizações e falaremos da ascensão do trabalho remoto, principalmente do home office, como agente fundamental de transformação da nova realidade. Quais são as vantagens e desafios enfrentados pela adoção de novos modelos de colaboração? Quais as tecnologias que estão surgindo e que vão acelerar essas mudanças e o que o futuro próximo – e distante – nos reservam?

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Tags: AR/VR, Future of Work, Leadership

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