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Rajesh Mehta

Founder at Agora Marketing Advisory

Mumbai, India

Rajesh brings with him specialist experience in Leadership,Strategic planning ,Consumer products & services ,Financial services, Sports Leagues & Start-ups Marketing Strategy & execution,Brand Launches, Brand building & Maintaining ,Handling Advertising agencies & PR agencies,Media agencies , Media Planning and Buying. Proven track record in increasing Revenue,Brand scores, Market size and Market share across various product categories & Consumer segments.

Relevant multi cultural, multi country,ethnic consumer understanding , knowledge on market dynamics , and an eye for spotting latent & active consumer trends. Core competencies include Team Building & Leadership , New Business Initiatives , Budgeting & Forecasting , Brand and / Product Management, Strategic Partnerships, Market Research, Digital Marketing.

Strong analytical skills coupled with excellent Man management approach. Able to lead a cross functional global teams to drive & achieve the objective on hand. Strong business process understanding ,with keen eye on P&L.

Have also led & handled revenue generation & marketing in South and South East Asia markets ( India,Indonesia, Malaysia, Singapore, Bangladesh, Nepal,Sri Lanka ).Travelled extensively across the world, with focus on ethnic marketing.

Specialties: Relevant category experiences in
- Beverages like Soft Drinks, Juices,Soft Drink concentrates
-Milk Beverages,
-Personal Care,
-Color Cosmetics ,
-Men's Grooming range,
-Confectionery,
-Snack Foods,
-Bottled Mineral Water ,
-Household Care Products,
-Oral Care
-Steel ,
-Adhesives
-Anti-Termite products.
- Money transfer
- Lifestyle Grooming Programs
- Start-ups
- Sports Leagues
- Nutraceutical & Wellness
- Commercial Kitchen Equipments

* Have won multiple awards for the organisations represented & also on a personal level. ( Please check the Awards section of this profile )

* Highly admired & acknowledged by Industry , colleagues & business associates , as can be evident from the testimonials & recommendations

Available For: Advising, Consulting, Influencing, Speaking
Travels From: Mumbai
Speaking Topics: Marketing Strategy & Operation

Rajesh Mehta Points
Academic 0
Author 3
Influencer 165
Speaker 25
Entrepreneur 40
Total 233

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Business Unit: Strategy & Marketing Advisory
Theatre: India , South & South East Asia
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: Over 30 years

Areas of Expertise

Business Strategy 30.34
Change Management 30.04
Culture 30.02
Customer Experience 30.02
Design Thinking
Digital Transformation 30.13
Emerging Technology 30.48
Entrepreneurship
FinTech 30.54
Innovation 30.03
Leadership
Management 32.07
Marketing 30.93
Open Innovation 30.11
Retail
Sales
Startups 33.04

Industry Experience

Consumer Products
Financial Services & Banking
Furniture
Hospitality
Media
Professional Services
Retail

Publications

3 Article/Blogs
Memories of Waiheke
Impact
March 11, 2012

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Tags: Customer Experience

Shifting Sands
USP AGE
March 18, 2008
Changing Market and ways to keep pace with the same

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Tags: Business Strategy, Management, Marketing

Brainwave & Bathroom
In House Magazine at Western Union
March 12, 2008
When and where do you get your ideas?

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Tags: Innovation, Open Innovation

2 Founders
Agora Marketing Advisory
Rajesh Mehta
March 10, 2020
A boutique marketing advisory, engaged in serving clients that have multiple needs across the Strategy & Marketing value chain - Your Outsourced CMO - Helping Start-ups and mid sized organisations.

Do check out the details at www.agoraconsultancy.com

• Some of the Completed & Ongoing Projects –
* OneLife, Live it Right, is a range of Nutrition , Wellness and Beauty products. www.onelifeindia.in
- Manage the P&L and the entire operation , as working Business Head
* Successfully launched `Super Boxing League' ( SBL) ,in an exciting League format in India. Scheduled from 7th July till 12th August , 2017 on Sony ESPN , Sony ESPN HD , Sony Liv., as working Chief Operating Officer
* Launched a very successful `Super Fight League' , Mixed Martial Arts ( MMA) in an exciting League Format in India for the first time, on Sony Max, Sony ESPN, Sony ESPN HD, Sony Liv , as working Chief Operating Officer
* Market Research & Brand strategy for a Leading brand in `Beverages '.
* Brand Strategy & Market Plan for a Start up in `Lifestyle Grooming Programs ‘
* Brand & Marketing Strategy for an `International Education Institute' .
* Organisation Restructuring & Marketing ( B2B ) of a `Marketing Services Organisation’
* Expert Advice on `FMCG Sector ‘to various Fund Managers, Clients of a leading Stock Broking Firm.
* Project based consulting on `Money Transfer Industry’ & `FMCG Industry ‘ ( Soft Drink Concentrate, Snack Foods, Cosmetics)


- Organisation Restructuring
- Marketing Strategy & Planning
- Product & Brand Strategy
- New Product Development
- Media Planning & Execution
- Forging Alliances
- Celebrity Management & Bollywood Associations
- Retail Solutions
- Sales & Distribution

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Tags: Management, Marketing, Startups

Quotes by Rajesh Mehta
Rajesh Mehta
March 17, 2015
Synopsis of various quotes by Rajesh Mehta

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Tags: Management, Marketing, Startups

2 Keynotes
FICCI-Global Banking - Paradigm Shift
FICCI
November 06, 2010
How to address changing lanscape in Global Banking

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Tags: Digital Transformation, Emerging Technology, FinTech

CII - Rural Marketing Conclave
CII
March 24, 2009
Key note address on changing landscape in Indian Rural Market & how we can address the same

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Tags: Marketing

2 Panels
Pitch CMO
Pitch
March 23, 2010

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Tags: Marketing

IIFA-FICCI - India -Srilanka Partnership - Way Forward
IIFA- FICCI
July 08, 2009
How the relationship between India & Sri Lanka are developing . This was delivered as a part of the Panel Discussion at IIFA -FICCI event at Sri Lanka

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Tags: Change Management, Culture

9 Quotes
Business Foundation
Self
April 02, 2014

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Tags: Management

Business Survival Strategy
Self
April 02, 2014

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Tags: Business Strategy

What any Start up needs
Self
April 02, 2014

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Tags: Startups

4E Process of Mapping
Self
April 02, 2014

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Tags: Business Strategy

Optimum Balance
Self
April 02, 2014

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Tags: Business Strategy

Solutions for complex & inefficient processes
Self
April 02, 2014

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Tags: Business Strategy

The Intersection
Self
April 02, 2014

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Tags: Startups

Start Ups are like Thin Ice
Self
April 02, 2014

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Tags: Startups

Is Business Certain?
Self
April 02, 2014

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Tags: Business Strategy

1 Webinar
Build & Nurture Iconic Brands
Self
October 16, 2021
Iconic Brands embed themselves into our lives and rise above being a mere product or service. They have the ability to permeate geographies and cultures seamlessly.

With this background ,we will discuss the following in this session:

What is an Iconic Brand? What makes brands Iconic ? What are some of the common traits of Iconic brands? How to nurture an Iconic Brand? What are the benefits of being an Iconic Brand? Evaluate some great examples of Iconic Brands

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Tags: Business Strategy, Management, Marketing

Thinkers360 Credentials

1 Badge

Blog

Opportunities

1 Webinar
Build & Nurture Iconic Brands

Location: Virtual    Fees: 2

Service Type: Service Offered

Iconic Brands embed themselves into our lives and rise above being a mere product or service. They have the ability to permeate geographies and cultures seamlessly.

With this background ,we will discuss the following in this session:

What is an Iconic Brand? What makes brands Iconic ? What are some of the common traits of Iconic brands? How to nurture an Iconic Brand? What are the benefits of being an Iconic Brand? Evaluate some great examples of Iconic Brands

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Rajesh Mehta

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Mumbai, India

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