Andrés León is a dynamic leader specializing in immersive technologies, including metaverse development, VR/AR solutions, and digital transformation strategies. As the Regional Director and Commercial & Marketing Leader at Streamline Studios in Colombia, Andrés has been at the forefront of expanding the company’s influence across Latin America for over two years. He is recognized for his innovative approach to leveraging immersive experiences to drive growth in industries beyond traditional gaming and entertainment.
With a background in the successful execution of large-scale projects, including collaborations with leading brands like Balenciaga, Andrés is passionate about exploring the intersections of creativity and technology. His expertise in market expansion, strategic partnerships, and the development of cutting-edge immersive solutions has positioned him as a key figure in transforming the future of digital experiences.
In addition to his leadership role, Andrés is a dedicated advocate for the power of VR/AR and the metaverse to revolutionize business and engagement strategies across diverse sectors. He actively contributes to discussions on the potential of these technologies and is committed to guiding organizations in navigating and thriving within this rapidly evolving landscape.
Available For: Consulting, Influencing, Speaking
Travels From: Bogota
Speaking Topics: Metaverse, AR/VR, Digital Transformation, Innovation
Andres Leon | Points |
---|---|
Academic | 0 |
Author | 11 |
Influencer | 45 |
Speaker | 3 |
Entrepreneur | 0 |
Total | 59 |
Points based upon Thinkers360 patent-pending algorithm.
Tags: Digital Transformation, Innovation, Metaverse
Tags: Digital Transformation, Innovation, Metaverse
Tags: Digital Transformation, Innovation, Metaverse
Tags: AR/VR, Innovation, Metaverse
Tags: AR/VR, Innovation, Metaverse
Tags: Digital Transformation, Innovation, IoT
Tags: AI, Digital Transformation
Tags: AI, Cloud, Digital Transformation
Tags: Digital Transformation, Innovation, Open Innovation
Tags: AR/VR, Innovation, Metaverse
Tags: AR/VR, Innovation, Metaverse
Tags: 5G, Digital Transformation, Innovation
Since Japanese roboticist Masahiro Mori first described it in 1970, the Uncanny Valley hypothesis has fascinated scientists, designers, and technology experts. Mori proposed that robots or virtual agents approaching near-human realism—but not quite achieving it—evoke feelings of eeriness or unease in observers. While this concept initially emerged in robotics, it has now found new relevance in digital and immersive experiences, especially in VR and AR platforms where users encounter AI avatars.
As technology advances, immersive experiences increasingly feature hyper-realistic avatars. However, Uncanny Valley presents a significant design challenge: instead of facilitating a positive connection, these avatars may decrease user trust and satisfaction if their realism needs to be revised. Understanding this phenomenon is crucial for companies aiming to build authentic, engaging digital user interactions.
Recent studies confirm the Uncanny Valley effect, highlighting its measurable impact on user experience and behavior. Here’s a look at the evidence from recent studies examining hyper-realistic avatars and their effect on trust, adoption, and purchase intentions in human-computer interaction contexts:
Given the confirmed impact of the Uncanny Valley on user perceptions, here are practical recommendations for designers to mitigate these effects in immersive experiences:
The Uncanny Valley effect is a well-documented phenomenon that poses a considerable challenge to the design of AI-driven immersive experiences. Studies, such as that of Song and Shin (2022), reveal that the familiarity and realism of avatars play a key role in shaping user comfort and trust. While it may be difficult to fully overcome the Uncanny Valley, using less realistic, familiar, or abstract avatars can significantly improve user experience, enhancing their connection with brands in digital spaces.
Tags: AR/VR, Innovation, Metaverse
In a world where immersive technologies are becoming a core part of business strategies, measuring success goes beyond just looking at financial returns. This article dives into three key indicators—user engagement, emotional impact, and user adoption and retention rates—that can provide a comprehensive view of how well your immersive experiences connect with audiences. From gauging interaction levels to understanding emotional responses, you’ll learn how to capture valuable insights that refine your approach and enhance long-term impact.
Tags: AI, AR/VR, Metaverse