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Andres Leon

Studio Manager at Streamline Studios Colombia

Bogota, Colombia

Andrés León is a dynamic leader specializing in immersive technologies, including metaverse development, VR/AR solutions, and digital transformation strategies. As the Regional Director and Commercial & Marketing Leader at Streamline Studios in Colombia, Andrés has been at the forefront of expanding the company’s influence across Latin America for over two years. He is recognized for his innovative approach to leveraging immersive experiences to drive growth in industries beyond traditional gaming and entertainment.

With a background in the successful execution of large-scale projects, including collaborations with leading brands like Balenciaga, Andrés is passionate about exploring the intersections of creativity and technology. His expertise in market expansion, strategic partnerships, and the development of cutting-edge immersive solutions has positioned him as a key figure in transforming the future of digital experiences.

In addition to his leadership role, Andrés is a dedicated advocate for the power of VR/AR and the metaverse to revolutionize business and engagement strategies across diverse sectors. He actively contributes to discussions on the potential of these technologies and is committed to guiding organizations in navigating and thriving within this rapidly evolving landscape.

Available For: Consulting, Influencing, Speaking
Travels From: Bogota
Speaking Topics: Metaverse, AR/VR, Digital Transformation, Innovation

Andres Leon Points
Academic 0
Author 11
Influencer 45
Speaker 3
Entrepreneur 0
Total 59

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: $25,000+
Average Hourly Rate: N/A
Number of Employees: N/A
Company Founded Date: Undisclosed

Areas of Expertise

AR/VR 31.31
Business Strategy
Design Thinking
Digital Transformation 30.10
Innovation 30.37
Metaverse 32.46
Open Innovation 30.11

Industry Experience

Media
Professional Services
Telecommunications

Publications

9 Article/Blogs
Connecting Worlds: How Interoperability Will Shape the Metaverse
LinkedIn
October 15, 2024
Epic Games' vision of an interoperable metaverse could be a game-changer for the future of gaming, laying the foundation for a fully connected digital ecosystem. Such initiatives are not just about technical innovation; they represent a shift in how we think about virtual spaces, economies, and digital ownership. The possibility of a unified metaverse is exciting, but it comes with complex challenges that need careful consideration.

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Tags: Digital Transformation, Innovation, Metaverse

How the Metaverse is Transforming Mental Health on World Mental Health Day
LinkedIn
October 10, 2024
As the global mental health crisis continues to escalate—especially in the wake of the COVID-19 pandemic—the metaverse is emerging as a powerful tool to help combat these challenges. By leveraging virtual reality (VR) and augmented reality (AR), the metaverse offers innovative solutions for mental health care, creating immersive environments for therapy, prevention, and support. On this World Mental Health Day, exploring how this rapidly growing digital space can help

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Tags: Digital Transformation, Innovation, Metaverse

Innovation in Retail: The New Era of Shopping with Augmented Reality
LinkedIn
October 08, 2024
The retail landscape is evolving rapidly, and Virtual Reality (VR) is at the forefront of this revolution. VR is changing how consumers experience products, offering immersive environments where they can engage with items and brands in previously impossible ways. But how exactly is VR shaping the future of retail, and what opportunities does it bring?

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Tags: Digital Transformation, Innovation, Metaverse

https://medium.com/@andresleoncol/innovation-in-retail-the-new-era-of-shopping-with-augmented-reality-0229526ef229
Medium
October 08, 2024
Virtual Reality (VR) is transforming the retail industry by creating immersive and interactive shopping experiences. From virtual showrooms to personalized fitting rooms, VR enables customers to explore products and brands in engaging digital environments without leaving their homes. With benefits like enhanced customer engagement, reduced product returns, and stronger brand connections, VR is reshaping how we shop. Leading retailers like IKEA, Tommy Hilfiger, and Alibaba are already leveraging this technology, pointing towards a future where virtual shopping experiences blend seamlessly with real-world convenience.

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Tags: AR/VR, Innovation, Metaverse

Supply Chains and Videogames?
Streamline Blog
October 04, 2024
Last week, Andrés León, Studio Manager at Streamline Studios Colombia, participated in the Executive Leadership Forum hosted by the Digital Supply Chain Institute (DSCI) and Narval in Panama. The forum gathered industry leaders to discuss supply chain optimization, ESG considerations, and the impact of AI and automation in logistics. Andrés highlighted how cross-industry collaboration between logistics and immersive technologies can drive innovation. Key intersections included the use of 3D configurators, personalized UI/UX, and brand positioning on emerging platforms. The event underscored the importance of merging diverse perspectives to shape the future of both supply chains and digital experiences.

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Tags: AR/VR, Innovation, Metaverse

IoT para la transformación digital del sector industrial
Periodico La republica
February 13, 2021

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Tags: Digital Transformation, Innovation, IoT

¿Tiene género la Inteligencia Artificial?
Forbes Colombia
December 10, 2020

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Tags: AI, Digital Transformation

Pilares de la transformación digital durante la pandemia
Revista Enter
December 31, 1969

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Tags: AI, Cloud, Digital Transformation

Open innovation = transformación digital
Periodico portafolio
December 31, 1969

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Tags: Digital Transformation, Innovation, Open Innovation

3 Panels
Exceeding New Customers' Expectations Using Supply Chains
DSCI
September 26, 2024
This talk explores how optimizing supply chain strategies can enhance customer satisfaction and loyalty. By leveraging advanced technologies, real-time data, and agile logistics, businesses can better anticipate and meet the evolving expectations of new customers. The discussion focuses on aligning supply chain efficiency with customer-centric approaches to drive seamless experiences, faster deliveries, and tailored services that exceed expectations.

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Tags: AR/VR, Innovation, Metaverse

El Metaverso, más que un mundo virtual
Colombia 4.0
December 14, 2023
During the panel "The Metaverse, More Than a Virtual World" at Colombia 4.0, Andrés León and other experts explored how the metaverse is evolving beyond being merely a digital environment. The discussion centered on how this emerging technology is transforming various industries, from education and healthcare to entertainment and commerce. Participants emphasized the metaverse’s capacity to create immersive experiences that not only connect users in new ways but also optimize business and educational processes.

Andrés highlighted the importance of integrating virtual and augmented reality into business strategies to drive innovation and increase competitiveness. The conversation also touched upon the need to design these experiences with accessibility and interoperability in mind, allowing the metaverse to become a natural extension of our digital interactions. The panel concluded that the future of the metaverse is not just about the technology itself but about how it redefines human interaction and the impact it can have on society and business.

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Tags: AR/VR, Innovation, Metaverse

Factores clave de la transformación digital
Telesemana
November 30, 2021

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Tags: 5G, Digital Transformation, Innovation

Thinkers360 Credentials

3 Badges

Blog

2 Article/Blogs
The Reality of the Uncanny Valley and Its Impact on AI Avatars in Immersive Experiences
Thinkers360
November 01, 2024

Since Japanese roboticist Masahiro Mori first described it in 1970, the Uncanny Valley hypothesis has fascinated scientists, designers, and technology experts. Mori proposed that robots or virtual agents approaching near-human realism—but not quite achieving it—evoke feelings of eeriness or unease in observers. While this concept initially emerged in robotics, it has now found new relevance in digital and immersive experiences, especially in VR and AR platforms where users encounter AI avatars.

As technology advances, immersive experiences increasingly feature hyper-realistic avatars. However, Uncanny Valley presents a significant design challenge: instead of facilitating a positive connection, these avatars may decrease user trust and satisfaction if their realism needs to be revised. Understanding this phenomenon is crucial for companies aiming to build authentic, engaging digital user interactions.

What the Research Says About the Uncanny Valley Effect

Recent studies confirm the Uncanny Valley effect, highlighting its measurable impact on user experience and behavior. Here’s a look at the evidence from recent studies examining hyper-realistic avatars and their effect on trust, adoption, and purchase intentions in human-computer interaction contexts:

 

  1. Visual Realism’s Impact on Trust and Adoption
  2. The Moderating Effect of Familiarity
  3. Preference for Less Realistic Avatars in Virtual Reality

 

Recommendations for Designing Immersive Experiences

Given the confirmed impact of the Uncanny Valley on user perceptions, here are practical recommendations for designers to mitigate these effects in immersive experiences:

 

  • Use Stylized or Abstract Visuals for Realism: Avoid overly realistic avatars unless perfect realism can be achieved. Stylized or slightly cartoonish avatars are generally perceived as more approachable and are often preferred by users in immersive contexts.
  • Leverage Familiarity with Moderation: Consider using recognizable figures like celebrities to buffer against the Uncanny Valley. Familiar faces are particularly useful in customer-facing applications, as they can foster a sense of trust and reduce feelings of eeriness even when realism is imperfect.
  • Minimize Avatar Movement: Animations and movement can amplify the Uncanny Valley if they are not executed with precision. Subtle and controlled avatar motions can prevent users from perceiving inconsistencies in animation that might cause discomfort.
  • Tailor to the Context of Use: Realistic avatars can be advantageous in settings where a human-like appearance might enhance interaction, such as customer service. However, users often prefer fictitious avatars in gaming or exploration scenarios that allow for a more seamless, uninterrupted experience.

 

Conclusion

The Uncanny Valley effect is a well-documented phenomenon that poses a considerable challenge to the design of AI-driven immersive experiences. Studies, such as that of Song and Shin (2022), reveal that the familiarity and realism of avatars play a key role in shaping user comfort and trust. While it may be difficult to fully overcome the Uncanny Valley, using less realistic, familiar, or abstract avatars can significantly improve user experience, enhancing their connection with brands in digital spaces.

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Tags: AR/VR, Innovation, Metaverse

Measuring Success in Immersive Experiences: Beyond ROI
Thinkers360
October 22, 2024

In a world where immersive technologies are becoming a core part of business strategies, measuring success goes beyond just looking at financial returns. This article dives into three key indicators—user engagement, emotional impact, and user adoption and retention rates—that can provide a comprehensive view of how well your immersive experiences connect with audiences. From gauging interaction levels to understanding emotional responses, you’ll learn how to capture valuable insights that refine your approach and enhance long-term impact.

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Tags: AI, AR/VR, Metaverse

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