Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

Jasenka Rapajic

Founder at Astute Aviation

London, United Kingdom

Founder of Astute Aviation. Specialising in modern approach to airline management based on broad and deep understanding of airline and industry issues built on diverse, hands-on experience spanning strategic, network, schedule, and operations planning, gained within network, low cost and charter airlines and within an airline software company. Founder of an airline software company (winner of UK Department of Trade and Industry SMART award for innovation). Author of 'Beyond Airline Disruptions - 1st edition' and 'Beyond Airline Disruptions - Thinking and Managing Anew, 2nd edition' . Blogs at 'Beyond Disruptions'.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: London, UK
Speaking Topics: Reinventing decision making in airline industry

Speaking Fee $3,000

Jasenka RapajicPoints
Academic0
Author143
Influencer0
Speaker6
Entrepreneur40
Total189

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Individual
Email: jasenka@astuteaviation.com
Business Unit: -
Theatre: -
Media Experience: -

Areas of Expertise

Business Strategy 37.73
Change Management 30.17
COVID19 30.74
Culture 34.80
Customer Experience 30.08
Customer Loyalty 30.97
Digital Disruption 30.24
Emerging Technology 33.65
Entrepreneurship
Future of Work
Innovation 38.29
Leadership 34.08
Lean Startup
Management 31.30
Mergers and Acquisitions 30.22
Risk Management 30.76

Industry Experience

Travel & Transportation

Please signin or signup to view publication section.

Publications

20 Article/Blogs
Furloughs and Layoffs - the Southwest Airlines Way
Beyond Airline Disruptions
October 07, 2020

Gary Kelly, chairman and CEO of Southwest Airlines Co., outlined steps Monday the company plans to take in attempt to prevent furloughs and layoffs through 2021.

Back in July, Southwest Airlines Co. (NYSE: LUV) committed to no furloughs or layoffs through the end of 2020. The fate of the Southwest's employees beyond this year was unknown...

See publication

Tags: Leadership, Risk Management, Business Strategy

'The Pike Syndrome' Revisited
Jasenka Rapajic
October 04, 2020
A dark cloud is hanging over the airline industry. 'Extreme uncertainty' coupled with 'complexity' have become words that keep many paralyzed and even content with old habits that offer them security, however false.

See publication

Tags: Business Strategy

Risk vs Uncertainty and How to Make Better Predictions
Blog Beyond Airline Disruptions
September 27, 2020
When faced with unprecedented uncertainty, we need to find ways to make our predictions more reliable. This assumes understanding the difference between risk and uncertainty. Companies that can make this distinction usually perform better than others. In practical terms, they are more capable of narrowing the gap between plans and reality and can tolerate uncertainty with greater ease.

So what is the difference between risk and uncertainty?

I am reposting my blog published in 2014 because it is more relevant today than at time when it was originally written.

See publication

Tags: Management, Risk Management

A Leader’s Framework for Decision Making
Jasenka Rapajic
August 30, 2020
If you are a leader at any level struggling to understand why your best intended decisions don’t work as expected, the chances are that you are mixing up the contexts in which you are making these decisions.

You certainly know that your actions depend on the situation, and that you can make better decisions by adapting your approach to changing circumstances. The question is which approach to use in a particular situation to avoid making the wrong decision when faced with systemic complexity and extreme uncertainty?

See publication

Tags: Business Strategy, Leadership

What can be learned from the sustainable success of Southwest Airlines that retained its superior investment-grade ratings in times of extreme uncertainty
Jasenka Rapajic
August 19, 2020
Southwest Airlines, Ryanair, and easyJet are the only three airlines that retained investment-grade ratings from S&P Global Ratings, after the credit rating agency downgraded a host of carriers and slowed the pace of its air travel recovery forecast. In a report published last week, S&P analysts said that superior ratings come from the low-cost model, “robust liquidity”, and greater relative exposure to healthier short-haul and leisure markets.

What these kind of ratings don’t tell us is that the superior ratings come mostly from immeasurable values which are beyond hard facts, things that drive sustainable growth and success, like leadership, culture, relationships with employees and passengers.

This is what the unwavering success of Southwest is made of. Unlike any other airline, it has been profitable every single year between 1972 and 2019, and this year it tops the league of the most successful airlines in times of extreme uncertainty.

Let's share some powerful insights of Herb Kelleher, ex CEO and co-founder of Southwest Airlines...

See publication

Tags: Business Strategy, Culture, Customer Loyalty

Connect and Collaborate to Disrupt Disruptions
Astute Aviation Consulting
July 27, 2020
The profile of operational disruptions is changing. This time they are dominated by frequent strategic adjustments resulting in unknown, yet avoidable losses generated by slow and often less than appropriate response to changes in market demand. So far, the way we used to connect and collaborate to reduce disruptions haven't been successful and this needs to change.

The question is, how can we reinvent collaboration and become the co-creators of the new connected, resilient organisation where strategy and operations become closely linked? What is the role of people and technology in making this happen?

See publication

Tags: Customer Loyalty, Leadership, Management

The Leadership Challenge: How To Survive Indebtedness, The Next Pandemic Hurdle For Airlines
Beyond Airline Disruptions
June 14, 2020
Only a few months ago airlines stepped into 2020 ready to be bigger and better than their competitors, buy more fuel efficient aircraft, fly more - even to busiest airports, carry more passengers with more seats in the cabin, increase retail revenue to compensate for higher costs of their operation, and hope for a more profitable year ahead. No one could have imagined that only a few months later the COVID pandemic would bring the system to a halt and that the magnitude of the current crisis would be set to leave a big mark on the future of air travel.

See publication

Tags: Leadership, Risk Management, Business Strategy, COVID19

Can Bridging The Gap Between Theory And Practice Speed Up Collaborative Decision Making at Busiest World Airports?
linkedin
December 28, 2019
My interview with Sergio Martins, Director Air Traffic Management - Latin America, Saab Group

Major hub airports are running out of capacity needed to meet the growing demand for air travel, and many others are facing the same problem at their busiest times. And still, traffic growth at capacity constrained airports continues, accelerating the risks of disruptions with far reaching consequences on airlines, passengers, environment, and on the safety of air travel. In these circumstances, easing this problem means either limiting the volume of traffic to manageable levels (doesn’t seem feasible in the foreseeable future), waiting for strategic adjustments to take place, or freeing up some airport capacities by improving efficiency in decision making on the day of operations.

See publication

Tags: Emerging Technology, Innovation, Management

Why Do Airlines Burn Money Every Day? What They Can Learn From Formula 1 Racing Teams
linkedin
October 28, 2019
Jasenka Rapajic in conversation with Daniel Stecher, VP Airline Operations, IBS Software

Astute Aviation Consulting - Insightful Interviews

See publication

Tags: Emerging Technology, Management, Business Strategy

What is wrong with regulation EC261? Who is really responsible for its enforcement? Why is it disliked by both airlines and passengers?
linkedin
September 19, 2019
How much we can learn from it about how the system works, what doesn’t work, and what to do to about it?

See publication

Tags: Emerging Technology, Management, Business Strategy

If You Think You Understand Airline Costs, Think Twice
linkedin
July 22, 2019
Did you know that analysts claim that every year 2 trillion dollars is wasted globally due to poor implementation of strategy? The question is how big is the share of the airline industry, and what is it that drives the poor implementation of strategy, pretty visible through increased disruptiveness of air travel and unexplainable rise in costs?

See publication

Tags: Digital Disruption, Innovation, Business Strategy

Why airlines should invest more in schedule slacks
Jasenka Rapajic, Astute Aviation Consulting
June 16, 2019
In times of extreme uncertainty investing more in schedule slacks can make the difference between success and failure. Here is why...

See publication

Tags: Business Strategy, Change Management, Risk Management

How to Switch from Legacy to Systems Thinking and Make the Work Really Work for Airlines and Passengers
Astute Aviation Consulting
December 20, 2017
I had a great privilege to interview John Seddon, a rare system thinker and practitioner who proved that by managing organisation as a system can bring profound improvements in areas of revenue, cost, customer service, employee morale and capacity to innovate.

See publication

Tags: Business Strategy, Change Management, Culture

Is Airline Hubbing At Low-Fare-Low-Quality Sustainable? Are easyJet and British Airways Testing the Limits of Passenger Tolerance?
linkedin
July 21, 2017
When a low fare airline chose to set its main base at one of the most congested world airports, and a major legacy airline based at one of the most congested world airports starts offering low-fare services to its customers, it doesn’t need think tanks to say that they have chosen a very risky path ahead. These are the paths of two major carriers: the low fare easyJet ('big@Gatwick'), and a legacy, Heathrow based British Airways, aspiring to bring lower fares to its customers.

See publication

Tags: Management, Business Strategy

The La-la Life of Delays - Isn’t It High Time to Rethink Flight Delays and Reinvent Their Role in Aviation Management?
linkedin
June 24, 2017
Flight delays live in La-La land, way off from real world. In La-La land things look rosier. In La-La land of delays it is possible to...

See publication

Tags: Management, Leadership, Business Strategy

Are Airline Megamergers Becoming United in Losing Passengers They Can No Longer Afford to Serve? Does This Explain the Doctor Dao Story?
linkedin
April 25, 2017
On Sunday 9th April Doctor Dao, United Airlines’ passenger, was violently dragged out from his seat just before the departure of his flight UA3411 from Chicago to Louisville. He was chosen to leave the plane against his will to make room for four unexpected employees of a partner airline who needed to get to Louisville by Monday morning to crew another flight. United originally characterized the flight as overbooked, but later said that was (obviously) not the case.

See publication

Tags: Digital Disruption, Management, Mergers and Acquisitions

Do You Really Understand Your Business?
linkedin
April 04, 2017
Every decision we make shapes our future and future of our organisation. We may not be aware of this because we are conditioned by traditional practices which are obscuring our views of interconnected reality. The bigger and more complex our company, the less competent we become, and our business more vulnerable to even the smallest unforeseen disturbances. We are suffering from the pike syndrome.

See publication

Tags: Risk Management, Business Strategy

A Time for Thought About Airport Congestion
linkedin
January 28, 2017
Is it time to soften these borders and improve the 'end product'?

See publication

Tags: Business Strategy

Can a Bit Of Southwest’s ‘Secret Sauce’ Help European Airlines Rise Above Challenges Linked To Airport Capacity Constraints?
linkedin
January 17, 2017
In his recent CNBC interview, the current CEO of Southwest Airlines Gary Kelly described the ingredients of company’s ‘secret sauce’ to competitiveness as follows:

See publication

Tags: Culture, HR, Business Strategy

The Disruptive Nature of Regulation EC/261
linkedin
April 26, 2016
Can responsibility for passenger compensation be more equally shared among those responsible for flight delays?

See publication

Tags: Customer Experience, Digital Disruption

2 Books
Beyond Airline Disruptions - Thinking and Managing Anew
Routledge, Taylor & Francis
December 14, 2018
Flight disruptions continue to thrive unnoticed, invisibly eroding airline profitability and causing growing passenger dissatisfaction. This is especially critical at airports where traffic expansion outstrips airport capacities. Hampered by legacy information systems, management practices and organisational detachments, decision makers across the industry have little or no understanding of the multiple causes of disruptions and their implications. Consequently, their actions are focused on resolving local problems without being synchronised at system level. As problematic as they are, disruptions create opportunities for learning about system interactions, a solid and appropriate foundation for resolving complex industry issues.

Beyond Airline Disruptions explains how airlines can become more competitive by utilising unexplored potential for gradual, consistent and measurable improvements, centred around cost and quality of operational performance. It describes practical methods and techniques essential for turning these ideas into daily practices.

This second, revised edition features updated content that introduces a fresh approach to airline management and decision making, more in line with future industry needs. It bridges the gaps between strategy and operations and inspires collaboration between airlines, airports, ATC, service providers and regulators to bring longer-lasting benefits not only for industry participants and passengers, but also for the economy, society and the environment.

See publication

Tags: Business Strategy, Innovation, Leadership

Beyond Airline Disruptions Thinking and Managing Anew, 2nd Edition
Routledge, Taylor & Francis Group
December 14, 1998
Flight disruptions continue to thrive unnoticed, invisibly eroding airline profitability and causing growing passenger dissatisfaction. This is especially critical at airports where traffic expansion outstrips airport capacities. Hampered by legacy information systems, management practices and organisational detachments, decision makers across the industry have little or no understanding of the multiple causes of disruptions and their implications. Consequently, their actions are focused on resolving local problems without being synchronised at system level. As problematic as they are, disruptions create opportunities for learning about system interactions, a solid and appropriate foundation for resolving complex industry issues.

Beyond Airline Disruptions explains how airlines can become more competitive by utilising unexplored potential for gradual, consistent and measurable improvements, centred around cost and quality of operational performance. It describes practical methods and techniques essential for turning these ideas into daily practices.

This second, revised edition features updated content that introduces a fresh approach to airline management and decision making, more in line with future industry needs. It bridges the gaps between strategy and operations and inspires collaboration between airlines, airports, ATC, service providers and regulators to bring longer-lasting benefits not only for industry participants and passengers, but also for the economy, society and the environment.

See publication

Tags: Business Strategy, Culture, Leadership

1 Founder
Astute Aviation
A S T U T E A V I A T I O N
January 02, 2007
​I am Jasenka Rapajic, founder of Astute Aviation with diverse, hands-on experience spanning strategic, network, schedule, and operations planning, gained within network, low cost and charter airlines and within an airline software company. My quest for creating closer links between strategy and operations inspired me to found an airline software company (winner of UK Department of Trade and Industry SMART award for innovation) and write a book 'Beyond Airline Disruptions - 1st edition' and 'Beyond Airline Disruptions - Thinking and Managing Anew, 2nd edition'. I blog at 'Beyond Airline Disruptions'.

See publication

Tags: Emerging Technology, Innovation, Business Strategy

2 Speaking Engagements
Connect and Collaborate to Disrupt Disruptions
IBS Software
August 04, 2020
The profile of operational disruptions is changing. This time they are dominated by frequent strategic adjustments resulting in unknown, yet avoidable losses generated by slow and often less than appropriate response to changes in market demand. So far, the way we used to connect and collaborate to reduce disruptions haven't been successful and this needs to change.

The question is, how can we reinvent collaboration and become the co-creators of the new connected, resilient organisation where strategy and operations become closely linked? What is the role of people and technology in making this happen?

See publication

Tags: Innovation, Leadership

Connect and Collaborate to Disrupt Disruptions
IBS Software
April 08, 2020
I was talking about how we can better connect and collaborate to disrupt both strategic and operational disruptions. I sincerely thank Daniel for the opportunity.

I explained what it takes to establish the missing links between strategy and operations, the process that engages people from around organisation to resolve the complex, real-life problems, and a new role of technology to make this happen.

The process revolves around Opportunity Scanning technique that combines near real time data and insights essential for validating strategies. It also helps with understanding the emerging patterns that need concerted action to prevent avoidable losses.

See publication

Tags: Business Strategy, Culture

1 Webinar
Connect and Collaborate to Disrupt Disruptions
Astute Aviation Consulting
July 27, 2020
The profile of operational disruptions is changing. This time they are dominated by frequent strategic adjustments resulting in unknown, yet avoidable losses generated by slow and often less than appropriate response to changes in market demand. So far, the way we used to connect and collaborate to reduce disruptions haven't been successful and this needs to change.

The question is, how can we reinvent collaboration and become the co-creators of the new connected, resilient organisation where strategy and operations become closely linked? What is the role of people and technology in making this happen?

See publication

Tags: Customer Loyalty, Leadership, Management

Radar

Blog

Opportunities

2 Businesss
Post-COVID transformation in strategic planning and decison making in airline industry

Location: London, UK or virtual    Date Available: July 23rd, 2020    Fees: Per request

Submission Date: May 19th, 2020    Service Type: Service Offered

Help airlines and transportation companies to introduce the Reality Check phase and Opportunity Scans technique during strategic and planning processes adjusted for the post-COVID world. This inspires systems thinking at time of extreme uncertainty.
The method is a part of the framework for decision making in complex and dynamic organisations. Basics are described in my book "Beyond Airline Disruptions - Thinking and Managing Anew".

Respond to this opportunity

Bridging the gap between strategy and operations in airline industry

Location: London     Date Available: January 08th, 2020    Fees: To be discussed

Submission Date: January 08th, 2020    Service Type: Service Offered

Introduces the missing Reality Check phase in decision making processes at system level with focus on interconnections between strategy and operations. It engages people throughout organisation to discuss and suggests the solutions for resolving the critical real life problems.

Respond to this opportunity

Contact Jasenka Rapajic

Media Kit

Share Profile

Contact Info

  Profile

Jasenka Rapajic