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Javier Macineiras

Chief Strategy & Digital Officer at Digital Impact

Madrid, Spain

Javier Macineiras has +20 years of experience in telecom & tech and Consulting. Macineiras started his career at Accenture in Spain. As a consultant, Macineiras worked in a variety of projects, from e-commerce, aeronautics to the automotive industry.

He later moved to the USA in 2003 and worked for several telecom and technology companies until 2018. During these years, Macineiras focused on the design, development, implementation and, execution of successful strategies for market and business development in the Americas, Europe, and the Middle East.
Macineiras acquired expertise and experience in consulting, corporate strategy, cross border e-commerce, and digital transformation. He designed, developed, and deployed networks in Brazil and Mexico, and managed regional offices.

Macineiras was trained by some of the best minds in digital transformation and has a successful trajectory transforming and guiding corporations during its digital journey. He graduated from the EMBA program of Kellogg School of Management in the USA and received his Bachelor’s degree in Business Administration, with Honors, from Manchester Metropolitan in the U.K.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: Madrid, Spain
Speaking Topics: Digital transformation, telecom, emerging technologies

Javier Macineiras Points
Academic 0
Author 5
Influencer 0
Speaker 3
Entrepreneur 0
Total 8

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Business Unit: Technology
Theatre: North America and EMEA
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 1 year
Last Media Interview: 05/10/2019

Areas of Expertise

AI
Blockchain
Business Strategy 30.12
Cloud 30.04
Customer Experience
Cybersecurity
Design Thinking
Digital Disruption 30.19
Digital Transformation 30.10
Emerging Technology 30.15
Entrepreneurship
Innovation 30.16
Leadership
Management
Mobility
Open Innovation
Procurement
Retail 30.09
Sales
Supply Chain

Industry Experience

Consumer Products
Media
Other
Retail
Telecommunications
Wholesale Distribution

Publications

5 Article/Blogs
Digital Transformation Vs Intelligent Automation
Medium
November 11, 2020
There is a bit of confusion in the market about the synergies and differences of two concepts whose adoption rate has increased considerably in the past five to ten years. These are Intelligent Automation “IA” and Digital Transformation “DT.”

This article provides my two cents for shedding some light on this topic by breaking the concepts into three areas. 1) differences between “IA” and “DT,” 2) an analogy of “DT” to a tree, 3) the rise of digital banks, and its recipe for success.

See publication

Tags: Digital Transformation, Digital Disruption, Business Strategy

The rise of digital platforms
Linkedin
May 06, 2020
In this article, I cover three topics: a) the reasons behind the growth of digital platforms, b) digital platforms as the best tool for scaling innovation and the strategic importance of business models, and c) Successful digital platforms most recent examples.

See publication

Tags: Cloud, Digital Transformation, Innovation

Mobile operators path to profitability B2C
Linkedin
January 07, 2020
In this second article, we dive deeper into new paths for profitability and the business models breaking into three sections; a) mobile operators and telcos real strengths or pivot points, b) The under-performance of mobile operators and telcos Vs. Platform giants and listed public companies, c) cross-industry collaboration and cooperation as a value creation tool for the B2C market.

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Tags: Business Strategy, Digital Disruption, Digital Transformation

Mobile operators path to profitability B2C
Linkedin
November 22, 2019
In this article, I share my view about three topics; a) The reasons behind mobile operator’s current struggle to provide return on investment for its shareholders. b) Having bigger pipes does not mean higher profits, and c) Digital transformation; The path that mobile operators must embrace to outsmart platform players like Apple, Google, and Netflix.

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Tags: Business Strategy, Digital Disruption, Digital Transformation

“P&G”’s write down of $8 billion due to Gillette Vs How prime players must defend its leading position
Linkedin
August 12, 2019
In this article, I cover the following topics: 1) Our take on Gillette’s drop-in brand value 2) How the two prime leaders of the razor industry reacted to the entrance of new players and 3) What P&G should have done to protect its prime position.

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Tags: Digital Disruption, Digital Transformation, Retail

1 Webinar
Digital transformation for traditional industries (Spanish)
Servitalent
May 18, 2020
This webinar focuses on providing strategic guidance in digital transformation strategies for SMEs from traditional industries.

See publication

Tags: Digital Transformation, Emerging Technology, Innovation

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Javier Macineiras