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Tobin Trevarthen

Founder/Chief Narrative Officer at Spatial Shift

Napa, United States

My narrative: A visionary executive with a track record for innovating new concepts into living outcomes. Building teams to productize and scale accordingly. I am a calculated risk taker. My ideology is shaped by a "probable, plausible and possible" lens. My core skill is delivering monetization in a cross platform world. My Leadership history includes corporate and start up executive teams, launching companies, advising and mentoring people. I speak both start up and corporate and know how to effectively bridge that cultural chasm. And most recently, I co-authored "Narrative Generation"- a 21st century guidepost.

Tobin TrevarthenPoints
Academic60
Author62
Influencer17
Speaker14
Entrepreneur190
Total343

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Theatre: Global
Media Experience: 30 years

Areas of Expertise

Customer Experience 33.28
Social 38.63
Marketing 41.67
Entrepreneurship 41.02
Innovation 35.84
Startups 38.54
Leadership 33.39
Sales 43.73
AI 32.56
Big Data 42.28
Retail 35
Business Strategy 33.77
Design Thinking 36.66
Mobility 30.39
Open Innovation 34.38
Management 31.34
Analytics 39.36
COVID19 31.52

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
High Tech & Electronics
Higher Education & Research
Hospitality
Media
Professional Services
Retail
Telecommunications
Travel & Transportation
Wholesale Distribution

Publications

6 Academic Awards
Modern Elder Academy
Modern Elder Academy
February 01, 2018
The Modern Elder Academy provides the place and the tools to start reframing your lifetime of experience. Grow whole, not old.

In an era that prizes digital intelligence, we believe the need for wisdom, emotional intelligence, and the ability to collaborate and coach is greater than ever. Modern Elder Academy (MEA) is the first school of its kind, created to help people in midlife to repurpose their knowledge and embrace their mastery, value, and the roles of wisdom keeper and seeker.

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Tags: Leadership

Stanford University
Stanford University
November 02, 1999
Certificate of Completion, Managing Innovation

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Tags: Innovation, Open Innovation

Harvard Kennedy School
Harvard Kennedy School
January 02, 1999
Certificate of Completion, Negotation for Senior Exec

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Tags: Management, Leadership, Business Strategy

University of California, Los Angeles
UCLA
June 01, 1996
Certificate Of Completion, Entertainment Licensing, Electronic Development, Interactive Marketing

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Tags: Marketing

Northwestern University
Northwestern
October 01, 1991
Integrated Marketing Communications

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Tags: Social, Leadership, Marketing

University of Chicago
University of Chicago
September 01, 1989
Strategic Planning

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Tags: Business Strategy

5 Advisory Board Memberships
Back To Space
linkedin
January 01, 2019
Back to Space is a transmedia organization whose purpose is to inspire a renaissance of explorers for the 21st century. Built from generational lineage dating back to Apollo 14, Back to Space is dedicated to renewing the sense of wonderment that fueled the greatest achievement in the history of mankind – walking on the moon. Back to Space is poised to change the way consumers, creators and educators see the world around, above and below them. We want people to look up again. Back to Space headquarters is located in Dallas, Texas, with a content development team based in Los Angeles, CA. To learn more, visit www.backtospace.com

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Tags: Entrepreneurship

LookyLoo
LookyLoo
July 01, 2017
LookyLoo is an AI-powered mobile social commerce platform that bridges in-store experiences with online shopping

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Tags: AI, Big Data, Retail

bUnited
linkedin
November 01, 2015
bUnited is a movement that unites consumers into one large membership organization with the power to transform the relationship between big business and consumers. The change is simple. It is to put consumers and our world first. When good companies that are working to make the world a better place and truly respect their customers get rewarded, the power shifts from Wall Street to the people.

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Tags: Social, Entrepreneurship, Sales

Adtoniq
Adtoniq
August 01, 2014
Working with Streamwize to revolutionize the ability to tell a dynamic, multi-dimensional story via their patent pending Fractal Content Management System. The Streamwize "storybox" is a next-gen platform that enables content marketing, native advertising and IAB standard ads to collapse the customer journey, without disruption. And, the responsive design allows for an immersive experience to occur anywhere.

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Tags: Marketing

105conversations
105conversations
January 01, 2012
105 Conversations is an interview series with thought leaders, discussing the greatest quandaries in education, technology, leadership, and innovation.

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Tags: Leadership

12 Article/Blogs
The Making of a Spatial Shift Curve
Import from medium.com
March 25, 2020
starts when you have a black swan moment like COVID-19. What you once knew to be true and considered a comfort zone is now all in question…Continue reading on Medium »

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Tags: Customer Experience, Social, Marketing, COVID19

What I Learned Visiting 100 Wineries in Two Years
Import from medium.com
February 07, 2020
[disclaimer: I am not an Influencer, but I am a knowledgeable intender].Continue reading on Medium »

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Tags: Customer Experience, Social, Marketing

Bully Pulpit
LinkedIn
December 13, 2019
As someone who is passionate about wine, I was struck by the recent Trump administration's threat to increase wine tariffs on all EU wines to 100%. Add, to this my day job of designing narratives for organizations, companies, and individuals that are seeking to unify their voice in a sea of noise, it struck me to look up "bully pulpit".

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Tags: Leadership

A Soundbite From the Age of Paradox
Import from medium.com
October 16, 2019
I am deep into a Future of Work project that fuses automation and humans together in the workforce.Continue reading on Medium »

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Tags: Customer Experience, Social, Marketing

Zone of Genius
Import from medium.com
October 02, 2019
I just completed reading the book “The Big Leap” by Gay Hendricks. It was written 10 years ago, but the truths are still evident. In the…Continue reading on Medium »

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Tags: Customer Experience, Social, Marketing

I just completed reading “The Big Leap” by Gay Hendricks.
Import from medium.com
October 02, 2019
I just completed reading “The Big Leap” by Gay Hendricks. He speaks about living in your Zone of Genius and creating the space to achieve that, relish in that and accept it. The quest to live in your Zone of Genius is to express your unique Genius. Love getting similar messages in timely overlap

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Tags: Customer Experience, Social, Marketing

Ironically, this article showed up as the lead story in my Spatial Shift paper.li
Import from medium.com
August 28, 2019
Ironically, this article showed up as the lead story in my Spatial Shift paper.li newspaper that uses an algorithm to curate my daily offerings. The intent of the Spatial Shift paper.li is to extend my narrative POV with stories that shape narrative. One os which is “My Narrative” — helpin

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Tags: Customer Experience, Social, Marketing

I recently attended a client’s global conference and listened to Gary Hamel talk about Humocracy —…
Import from medium.com
July 11, 2019
It struck a chord about the messiness of humans and their complexities, vulnerabilities and emotions in the workplace. While working with…Continue reading on Medium »

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Tags: Customer Experience, Social, Marketing

Spatial Narrative Era
Import from medium.com
May 02, 2019
We are wired to be spatial thinkers. We exist in a multi-dimensional experience when you consider your five senses — the faculties of…Continue reading on Medium »

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Tags: Customer Experience, Social, Marketing

Abundance
linkedin
September 03, 2018
Labor Day in the Age of Abundance requires us to rethink what we know. Our historical perspective of living with a scarcity mindset is no longer the only valid option. Having recently attended the Singularity University Global Summit, I went in with an open mindset to unlearn what I know and to embrace a different way to think.

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Tags: Entrepreneurship

The Company is the Message
linkedin
July 04, 2017
For the last three years, I have been on a journey to develop corporate narratives into something of value. The journey included a lot of reading, debating, white-boarding, unlearning, learning and relearning. After facilitating 18 immersions and designing as many corporate narratives, I observed the following on an aggregate level:

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Tags: Innovation, Entrepreneurship

admaxim
admaxim.com
January 01, 2009
Consumer use of mobile devices is changing the advertising landscape drastically and rapidly. As a result, mobile advertising has become the highest growth area in the marketing communications business today.

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Tags: Marketing

1 Book
Narrative Generation
Amazon CreateSpace/Self Published
September 30, 2016
In a world where story has become everything, organizations are finding it increasingly hard to compete. That’s because stories can only take you so far. The real power lies in narratives. We are surrounded by noise. We are overwhelmed by information from social media, news, and advertising. In this environment, it can be impossible for a brand, cause or individual to be heard. Organizations have traditionally used stories to try and connect with their audiences. But now, stories aren’t enough. To be heard and to authentically connect to an audience, organizations need to embrace narrative. So what do we mean when we talk about narrative? In this book, the reader will learn what narrative is and why it is important. They will learn the conditions that give rise to a narrative. They will get a sense of the basic roles of the participants in the dance of narrative. We call them narrative “Initiators” and “Respondents.” They will also learn about the elements of the existing narratives they live with, and are creating. By defining narrative, we help the reader see the narratives all around them. We then lay out the building blocks of narrative so the reader can think about their own narrative. Finally, we provide simple worksheets to guide the narrative-building process for organizations of any size. Our hope is that by walking readers through the narrative-building process, they will be more empowered to connect with their audiences and create authentic, lasting relationships.

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Tags: Business Strategy, Design Thinking, Marketing

1 Corporate Partner
Corporate Partner, Narrative Strategy
GrowthX
June 01, 2019
GrowthX helps startups, corporations and countries commercialize innovation through capital, talent and know-how.

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Tags: Innovation, Startups

2 Founders
Spatial Shift
Spatial Shift
July 01, 2017
Spatial Shift, LLC is a Narrative Design & Ideation firm that solves market fit for companies or organizations that are rethinking, reframing and or repurposing who they are and why they exist.

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Tags: Innovation, Startups, Leadership, Entrepreneurship, Sales

Drive Time Metrics, Inc.
Drive Time Metrics, Inc.
May 01, 2014
Drive Time Metrics is focused on developing innovative new revenue streams from "connected car" data, and helping automotive OEMs monetize their connected vehicle platforms.

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Tags: Analytics, Big Data, Entrepreneurship

1 Keynote
2017 Executive Insight Speaker Event
Western Publishing Association
April 28, 2017
This year’s Executive Insight Speaker Event will be held the afternoon of the MAGGIE Banquet, Friday, April 28. Starting promptly at 4:00PM with cocktail reception to follow at 5:00PM, the Speaker Event and Banquet will be at the Sheraton Gateway at LAX.

We are excited about this year’s speaker, Tobin Trevarthen, Chief Narrative Officer at Sparkpr. Toby co-created the agency’s innovative offering, Agile Narrative, currently being used by Sparkpr’s global clients seeking to reframe or define their business.

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Tags: Customer Experience, Design Thinking, Marketing

1 Media Interview
The Importance of Narrative with Toby Trevarthen
The Innovation Engine
December 01, 2016
On this episode, we look at the importance of narrative in helping companies and organizations crystalize their message and their identity. Among the topics we discuss are why narrative will only continue to become a more valuable commodity in the world of social media and 24/7 news cycles, why it's imperative to understand the importance between narrative and story, and what some of the component parts of a Narrative Design Session Series should be. Toby Trevarthen, co-author of Narrative Generation and Chief Narrative Officer at Sparkpr, joins us to talk about those topics and more. Along with Ann Badillo and Tim Donovan, Toby wrote the recently-released book Narrative Generation: Why narrative will become your most valuable asset in the next 5 years. Toby is a visionary executive with a track record for innovating new concepts into living outcomes. His ideology is shaped by a "probable, plausible and possible" lens, and his core career skill delivers monetization in a cross-channel, cross-device world.

Buy Narrative Generation on Amazon.com
Visit the Narrative Generation website at www.narrativegeneration.com
Read about the creative process behind the book at www.narrativeproject.net Follow Toby Trevarthen on Twitter: www.twitter.com/tobinw
Follow Narrative Generation on Twitter: www.twitter.com/narrativegeneration

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Tags: Design Thinking, Social, Marketing

3 Speaking Engagements
In Car Commerce - A New Medium Requires a New Lens
Slideshare.net
September 16, 2014
Presented by Tobin Trevarthen at Autotech Council September 2014

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Tags: Customer Experience, Mobility, Marketing

Everloop Executive Presents ‘The Connecting Platform for the iGeneration’ at iKids 2012
PYMNTS.com
February 06, 2012
Everloop, the safe, online headquarters for kids to connect, create, share and discover, today announced that Tobin Trevarthen, COO at Everloop, will present to leading kids brand owners, app and web developers and tech innovators on adopting digital media at iKids 2012 on February 6, 2012 at the Hilton Hotel.
Trevarthen’s presentation will reveal the importance of embracing digital media platforms that aggregate the iGeneration’s digital world. He will leverage key findings, use real world scenarios and discuss how some companies are leading the charge for engaging kids.

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Tags: Social, Marketing

Evolving the Digital Marketplace
Slideshare.net
October 21, 2009
A glimpse of the latest internet marketing tequniqes as seen from the frontline in Silicon Valley. Make best use of today's leading edge marketing tools for business.

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Tags: Customer Experience, Marketing, Business Strategy

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