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Alize Hofmeester

People Strategy Thought Leader and Expert in Purpose-Driven change & organisational agility at Twinxter

Amsterdam Area, Netherlands

Alize Hofmeester is a People & Strategy Thought Leader and founder of Twinxter, an award-winning boutique consultancy firm. She is recognised for shaping the future of work through purpose-driven change.

With over two decades of experience across banking, healthcare, recruitment, and management consulting, Alize blends strategic insight with deep human understanding. She has guided global enterprises through large-scale transformations, including one of the financial sector’s earliest and most ambitious agile journeys (ING). Her work focuses on turning complexity into clarity, structure into flow, and change into collective movement.

Known for her rare combination of visionary thinking and hands-on leadership, Alize challenges organisations to move beyond processes and frameworks towards genuine adaptability. She believes the real power of change lies in mindset, behaviour, and collective intelligence and not in structures alone.

Her signature methodology, the 7 Change Principles, brings together seven proven elements that help organisations align purpose, people, and performance. Through this approach, she helps leaders and teams co-design environments where experimentation, trust, and learning lead to sustainable growth.

As an international keynote speaker and thought leader, Alize inspires audiences to reimagine what it means to lead, to learn, and to leave a legacy. Her talks explore the human side of transformation, the role of trust and purpose in leadership, and how organisations can thrive in an AI-accelerated world without losing their humanity.

For Alize, the future of work is not about doing more, but about being more by connecting meaning, mindset, and movement to create truly adaptive organisations where people thrive.

Available services:
1. Consultancy - I help organisations co-design adaptive ways of working where purpose leads, people thrive, and a high-performing culture stays future-fit.

2. Twinxter Academy - Our Academy equips change leaders, HR professionals, and transformation teams with the mindset, skills, and tools to make change human.
• Develop purpose-driven leadership that inspires trust and clarity.
• Lead your own change journey through the 7 Change Principles.
• Reinvent your organisation through practical Change Management Bootcamps.
• Discover the evolving role of HR in a truly adaptive enterprise.

Ready to shape the future? Is your organisation prepared for what is coming next?

Let’s take the first step towards a lasting, people-centred change together.

Tel: +31 6 27979 880
Mail: info@twinxter.com
Web: www.twinxter.com?

Available For: Advising, Consulting, Speaking
Travels From: Amsterdam
Speaking Topics: From doing Agile to being Agile, Leadership legacy, Todays organisation starts today, HR in age of AI, High-perfoming culture

Speaking Fee $1 (In-Person), $1 (Virtual)

Alize Hofmeester Points
Academic 0
Author 100
Influencer 72
Speaker 0
Entrepreneur 25
Total 197

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Featured Videos

Featured Topics

Company Information

Company Type: Company
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: 1-10
Company Founded Date: 2021

Areas of Expertise

Agile
Business Strategy 30.03
Change Management 33.96
Coaching
Culture
Customer Experience
Design Thinking
Digital Transformation
Future of Work 31.59
HR
Leadership 31.80
Lean Startup
Management
Transformation 32.58

Industry Experience

Federal & Public Sector
Financial Services & Banking
Healthcare
Hospitality
Media
Professional Services
Telecommunications

Publications

4 Article/Blogs
Truth or Dare: Is Your Transformation Successful?
Linkedln
August 29, 2025
Imagine standing in front of your board, confidently declaring your transformation a success. Now, imagine being asked to prove it with data. Does that scenario make you break into a cold sweat? If so, you're not alone.

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Tags: Change Management, Future of Work, Leadership

Culture shifts when decisions become visible
Linkedln
August 21, 2025
Most organisations do not suffer from a lack of information. They suffer from too much of it, scattered in too many places. Leaders swim in dashboards, decks, and reports, yet alignment and momentum remain elusive.

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Tags: Change Management, Future of Work, Leadership

The power of Purpose. Transforming lives & businesses for good
Linkedln
May 23, 2025
It’s a Tuesday morning in January. It’s snowing and freezing cold. Inside the beautiful countryside mansion. Its warm and cosy, while my cheeks turn red from the effort of writing and associated emotions. I can hardly stop writing as I feel the energy starting to flow again.

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Tags: Change Management, Future of Work, Leadership

Your secret to success: 5 Key benefits of the Obeya.
Linkedln
November 07, 2023
In the dynamic world of business leadership, aligning your organisation from its overarching purpose to strategy and precise execution can often feel like a high-wire act. And now, there is a game-changer in play that has been transforming the way leaders navigate this challenging path. It's called Obeya.

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Tags: Change Management, Future of Work, Leadership

35 Author Newsletters
The art of moving together
Linkedln
November 06, 2025
Like me, have you ever stopped during a hike to watch a murmuration of starlings? It's such a breathtaking sight to see. Thousands of birds sweeping through the sky in one astonishing, fluid motion. Twisting and turning in complete sync. There is no single command, no central signal. Yet, they move as one entity through the sky. They look so graceful, alive, and adaptive at the same time. Each time I see this happening, I can almost feel the pulse of their rhythm.

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Tags: Change Management, Future of Work, Leadership

Purpose fatigue: Why slogans drain and strategy sustains
Linkedln
October 02, 2025
I still remember the first leadership teams I worked with on defining their organisational purpose. Rooms often buzzed with energy and excitement. People leaned in, engaged in lively debates and shared their dreams and aspirations. Conversations flowed, mingling ideas like a vibrant cocktail. Connections formed, each word building bridges between minds and hearts. It was definitely not about slogans or taglines. It was about meaning. And it always felt great.

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Tags: Change Management, Future of Work, Leadership

The trust deficit in change programmes
Linkedln
September 19, 2025
Imagine this… You walk into the town hall. The company's CEO is on stage, speaking with conviction: We are empowering teams. We are becoming agile. We are shaping the future together.

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Tags: Change Management, Future of Work, Leadership

How a global health company rebuilt trust through Obeya
Linkedln
September 04, 2025
The company faced a big challenge. It needed to keep serving patients and customers well while also going through big changes in the organisation. Leadership was shifting. Silos grew stronger, and people began to doubt that promises of empowerment would come true.

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Tags: Change Management, Future of Work, Leadership

Leading with purpose is not a trend. It is your strategic advantage.
Linkedln
July 24, 2025
That short exchange illustrates a misunderstanding that still haunts boardrooms today. Purpose is often seen as a branding tool. It gets revealed at town halls, then quietly put away after the applause ends. Yet, in the organisations I support, purpose acts like gravity: it's invisible, always there, and impactful. Remove it, and the system drifts. Anchor it, and the system aligns.

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Tags: Change Management, Future of Work, Leadership

The Art of Business Agility; Think draw and craft like an artist.
Linkedln
July 18, 2025
While working with a group of leaders and the departments they are responsible for, a discussion started around the different ways of working in the company and the implications this had on other departments.

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Tags: Change Management, Future of Work, Leadership

What if culture is not soft? But it is your operating system.
Linkedln
July 10, 2025
In my work with organisations navigating change, I have seen this time and again: Culture is not the soft stuff. Culture is the operating system. Just like your phone or laptop, it’s the hidden systems that determine what works, what crashes, what connects, and what freezes unexpectedly. We have all been there.

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Tags: Change Management, Future of Work, Leadership

Unleash you collective super power - Double transformation success
Linkedln
July 04, 2025
The success of an organisation is no longer dependent on individual contributions or traditional team structures. The era of managerial wisdom is fading, giving way to a focus on collective intelligence. This shift emphasizes creating vibrant and inclusive communities within your organisation, transcending conventional team boundaries and fostering deeper connections among all employees.

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Tags: Change Management, Future of Work, Leadership

The manager’s dilemma: caught between performance and pressure
Linkedln
June 26, 2025
This year, Gallup confirmed what many of us already sense: managers are at breaking point. Especially the ones under 35. And especially women. The data is quite clear: in 2024, manager engagement fell 3% points overall. But young managers dropped by 5% points, and female managers by 7% points. That is not a dip. That is a cliff.

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Tags: Change Management, Future of Work, Leadership

When alignment becomes an empty shell
Linkedln
April 15, 2025
But when digging a little deeper, the mask quite rapidly slips. Alignment isn’t agreement. It is also not a shared purpose. In most cases, it’s just silence, powered by fear, overcommitment, and a lack of psychological safety.

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Tags: Change Management, Future of Work, Leadership

We are opening the doors to change… Will you come with us?
Linkedln
February 04, 2025
Digitalisation, AI and new ways of working will help us moving forward in many ways. Embracing and implementing these in your organisation requires two unique fundamentals: People & Purpose

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Tags: Change Management, Future of Work, Leadership

The secret sauce of High-Performing Teams
Linkedln
December 05, 2024
Most of you have heard or read about them: high-performing teams. An elusive and somewhat incomprehensible term that is often misunderstood. The name even sounds intriguing, doesn't it? But what is a high-performing team? What defines its success? And why does it matter to you as a CHROs or business leader?

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Tags: Change Management, Future of Work, Leadership

Drive irresistible change experiences; avoid these 5 pitfalls
Linkedln
October 25, 2024
Yesterday you announced the new strategy for the coming years. With some bold moves implementing the newest technology to stay ahead of the game and will free up time to be more innovative. On top of that you also see a growth opportunity.

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Tags: Business Strategy, Change Management, Leadership

Riding the change rollercoaster: From shock to integration
Linkedln
August 24, 2024
As transformation leaders and HR professionals, we've all been there. You've meticulously planned a change initiative, gained buy-in from key stakeholders, and finally launched the project. Everything seems to be going smoothly, and then suddenly, an employee who was previously enthusiastic starts exhibiting resistance or negative behavior. Sound familiar?

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Tags: Change Management, Future of Work, Leadership

Six Hats, One vision: 6 Perspectives for strategic Breakthroughs
Linkedln
July 30, 2024
In the fast-paced world of business, crafting a brilliant strategy is only half the battle. The real challenge lies in its implementation, particularly when there is a change impact for people in your organisation.

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Tags: Change Management, Future of Work, Leadership

The Thin Line - From power to empowerment
Linkedln
May 02, 2024
‘I’m so done with it. Any idea how much time we actually already spent on this Agile Transformation?’ One of the C-suite leaders deliberately kicks off their board meeting before everyone is well and truly seated. ‘Time and again I tell the people in the teams that they are fully empowered, but somehow, they just don’t grasp it. I am sitting on both hands, but as it is now, this is going to cost us.'

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Tags: Change Management, Future of Work, Leadership

Competing systems: How to balance the rollercoaster of change
Linkedln
April 04, 2024
After leading several major transformation processes, it was my turn. I became redundant... An experience I still think back on often. Now you may be thinking: but why then? You have led numerous changes and transformations. You know what to expect. Nothing could be further from the truth.

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Tags: Change Management, Future of Work, Leadership

All you need to grow Business Agility
Linkedln
February 09, 2024
It depends..., I received this response countless times to many of my questions when I embarked on my first Agile Transformation. Initially that was pretty annoying, because this ambiguous an left me and my colleagues craving for concrete answers on the burning, ‘WHAT’s in it for me?’ and ‘WHY should we go Agile?’ questions.

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Tags: Change Management, Future of Work, Leadership

Shifting Systems: How HR becomes the driver of change
Linkedln
January 25, 2024
In the ever-evolving landscape of business, the role of People and Culture (P&C) professionals becomes increasingly pivotal. They are not just the guardians of HR practices but can be the architects of change, driving organisations towards a future where collaboration, purpose, and adaptability are the cornerstones of success.

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Tags: Change Management, Future of Work, Leadership

Become unstoppable; 7 Secrets to a trailblazing people transformation journey
Linkedln
December 07, 2023
A group of 8 leaders sits in a circle in a vibrant space of a luxury hotel. Beautiful seating arrangements, decorated with colourful flowers and plants which offer a magnificent view. After a brief introduction, I ask the group to take a leap forward and envision their company in five years from now.

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Tags: Change Management, Future of Work, Leadership

Why your approach to change is vital
Linkedln
October 04, 2023
“Let’s face it, we, as an HR department, were brought up to obey: the business demanded and we had to deliver. We could have brought up whatever we wanted, but at the time, they would never have listened.” Before continuing, May stood up and pretended to be a waitress, with a napkin over her arm, stiff upper lip and standing to attention: “Yes, sir. No, sir. As you wish, sir. HR at your service,” she says with a salute.

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Tags: Change Management, Future of Work, Leadership

Charting a course through complexity - The importance of zooming out
Linkedln
September 12, 2023
During a meeting with a team of directors I’m coaching, about the kick-off of their company’s transformation, one of the board-members drops the following question: ‘Can’t we just implement this new operating model, organise some training and onboarding sessions and move forward? We already have so much on our plate: IT is about to start the digital transformation, our sustainability department is knocking on our door as the results are lacking behind, we have a quota for more diversity at the top and our stakeholders wants to see money.’

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Tags: Change Management, Future of Work, Leadership

#16 Credibility of the sponsor; What are you willing to change?
Linkedln
August 28, 2023
It’s a Tuesday afternoon, and we have our monthly company update. Today is a special one, as we could read in the announcement, but that was all the information we had, so most participants are curious and maybe also slightly nervous.

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Tags: Change Management, Future of Work, Leadership

Lasting change..? Please reach me the cookbook!
Linkedln
August 20, 2023
Imagine. You are a leader of an organisation and facing the challenges of today’s business landscape. You have the exciting task at hand to support your organisation through a Business Agile transformation so your company is able to execute on its purpose and become adaptive to change.

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Tags: Change Management, Future of Work, Leadership

Change communication; overrated or dire necessity?
Linkedln
August 14, 2023
I’m sitting in my car, 7th in line while waiting for an open bridge. The sun is shining on the water and impressive sail boats are waiting in the canal, to enter the sea. So, I do as any tourist would do, I turn off the engine of my car and observe the wonderful surroundings.

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Tags: Change Management, Future of Work, Leadership

1 Book
Purpose Driven People - Creating business agility & sustainable growth
Twinxter Media
January 07, 2021
Most agile transformations fail. Not because of the method, but because people are treated as a side note.

Purpose Driven People flips the script. It shows what happens when you place people, and not processes, at the centre of your change.

Through a compelling blend of story and strategy, Alize Hofmeester introduces the 7 Change Principles behind truly adaptive organisations. Drawn from years of hands-on experience with large-scale transformations, this book is not a roadmap. It is a human journey.

Whether you lead a team or a transformation, this book invites you to pause, reflect, and reconnect. It offers a refreshing take on what it really means to build a future-fit, people-centred organisation. One where purpose leads, trust grows, and a high-performing culture can thrive.

Change does not start with systems. It starts with people. And that means it starts with you.

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Tags: Change Management, Future of Work, Leadership

1 Industry Award
GOLDEN Consultancy Award – Business Agility & Thought Leadership (2024)
Consultancy.nl
December 01, 2024
Twinxter received the GOLDEN Consultancy Award for excellence in Business Agility and Thought Leadership. The award recognises Twinxter’s impact in guiding organisations towards purpose-driven, people-centric transformation and sustainable agility.

This recognition reinforces our mission to help organisations co-design adaptive ways of working where purpose leads and people thrive.

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Tags: Change Management

2 IP Assets
The Twinxter Change Journey – From Purpose to Lasting Impact
Twinxter
January 01, 2019
The Twinxter Change Journey is a proven change methodology that helps organisations move from purpose to high-performance through four interconnected phases: Explore, Design, Empower, and Grow. It integrates strategic alignment, leadership development, and people-centric change practices to create adaptive, high-performing organisations. Built on the 7 Change Principles, the framework connects purpose, culture, and behaviour, enabling companies to shift from “doing change” to truly “being agile.” Recognised across industries, it has been successfully applied in finance, pharma, and public-sector change projects and transformations.

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Tags: Change Management, Leadership, Transformation

The 7 Change Principles
Alize Hofmeester
January 01, 2019
The 7 Change Principles form the foundation of Twinxter’s people-centric change approach. These principles help organisations connect purpose, culture, and execution by focusing on mindset, behaviour, and collective intelligence. Each principle strengthens the conditions for a high-performing culture that is future-fit and built on trust, experimentation, and shared accountability. Together, they transform change from a top-down initiative into a collective journey where people drive growth, alignment, and adaptability. The model has been successfully applied across industries including finance, pharma, legal services, construction, energy, and the public sector.

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Tags: Change Management, Leadership, Transformation

Thinkers360 Credentials

3 Badges

Radar

Blog

1 Article/Blog
The Trust Deficit in Change Programmes
Thinkers360
November 06, 2025

Trust, not resistance, determines whether change succeeds or fails. In this article, Alize Hofmeester explores how hidden trust gaps quietly derail transformation efforts. From the illusion of commitment to the real cost of distrust, she unpacks why so many change programmes lose momentum and what leaders can do to rebuild confidence, transparency, and connection across their organisations. When trust becomes the true currency of change, transformation finally takes root.

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Tags: Change Management, Future of Work, Leadership

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