Alize Hofmeester

Obeya Mentor
Obeya Association
October 01, 2025

Alize Hofmeester is an accredited Obeya Mentor, certified by the Obeya Association to design, scale and coach full Obeya systems across organisations. This highest-level credential recognises her expertise in guiding leadership teams through visual management, strategic alignment, and collective intelligence. As a mentor, Alize empowers organisations to turn strategy into action, build transparency and trust, and foster high-performing cultures where decision-making flows and collaboration thrives. She works with executive teams, change agents and communities to embed Obeya practices and unlock organisational resilience.

An Obeya Mentor is an elite-level Obeya professional, serving as a Trainer of Trainers (TtT). With deep Obeya knowledge and hands-on experience, Obeya Mentors not only train Obeya Coaches but also contribute significantly to the evolution of Obeya through research, publications, and keynote speaking.

Key Responsibilities of an Obeya Mentor:

1. Trainer of Trainers – Educates and certifies new Obeya Coaches, ensuring high-quality knowledge transfer.
2. Contributor to the Obeya Body of Knowledge – Actively engages in developing training materials, standards, and assessment processes for the Obeya Association.
3. Expert Practitioner – Has experience scaling and cascading Obeya systems within organizations.
4. Thought Leader – Drives research, publishes findings, and delivers keynotes to advance the Obeya field.

As an Obeya Mentor, she is recognized as a professor of the Obeya discipline, playing a crucial role in the dissemination and continuous improvement of Obeya methodologies worldwide.

SAFe 6 Agilist
Scale Agile
December 01, 2024

Alize Hofmeester is a Certified SAFe Agilist through Scaled Agile, with proven ability to lead Lean-Agile transformations at enterprise scale. This credential equips her to guide organisations in aligning strategy with execution, creating swift value streams and fostering culture where cross-functional teams deliver quickly and sustainably. She understands how to coordinate multiple teams, apply Agile Release Train rhythm, and embed customer-centricity and transparency across portfolios and programmes. In a world where agility is no longer optional, this certification reinforces Alize’s capacity to steer large-scale change with clarity and purpose.

Obeya Host
Obeya Association
November 24, 2024

Alize Hofmeester has completed the Obeya Host Training certified by the Obeya Association, qualifying her to facilitate and steward Obeya environments. In this role, she ensures that visual management systems are leveraged through effective hosting, stakeholder engagement and real-time teamwork. As an Obeya Host, Alize enables teams and executives to interact, decide and align in carefully designed spaces, fostering transparency, rhythm and a culture of continuous improvement.

Obeya Hosts are essential in facilitating effective Obeya interactions and turning knowledge into actionable decisions through informed conversations. By enrolling in our specialized training program, you can gain the skills and knowledge necessary to excel as an Obeya Host. Our curriculum is based on the 11 Obeya Principles and focuses on the four quadrants of Mindset, Alignment, Workspace and Content, giving you a comprehensive understanding of how to foster an open and collaborative environment within an Obeya.

Obeya Coach
Obeya Association
September 01, 2024

Alize Hofmeester is an accredited Obeya Coach, certified by the Obeya Association to facilitate and implement effective Obeya systems within organisations. This credential validates her expertise in visual leadership, structured alignment practices and team engagement through Obeya rooms and rhythms. As an Obeya Coach, Alize works with change teams and leaders to translate strategy into visible flows, accelerate decision-making and build adaptive cultures where purpose, transparency and collective intelligence are operationalised.

An Obeya Coach is an Obeya professional with experience in developing Obeya’s and providing training to Obeya professionals. How?

- Obeya Coaches are key in guiding and mentoring Hosts & Builders so they can excel in their roles.
- Obeya Coaches create cultural, behavioral and change awareness and accelerate the learning and Obeya evolution within organizations and beyond.
- Obeya Coaches have the ability to focus on the bigger picture of the organization. As such they are able to serve as a strategic (Obeya) advisor to management and executive teams.

Obeya Builder
Obeya Association
September 01, 2024

Alize Hofmeester is an accredited Obeya Builder, certified by the Obeya Association to design and implement high-impact Obeya environments within organisations. Through this credential she has demonstrated proficiency in translating strategy into visible execution, creating workspaces that combine alignment, speed and focus. Drawing on the four quadrants of Mindset, Alignment, Workspace and Content, Alize enables teams to accelerate decision-making, foster collective intelligence and build adaptive, transparent cultures where purpose drives performance.

Obeya Builders play a critical role in shaping the Obeya space, curating content and positioning it within an organization’s context and infrastructure. By participating in our comprehensive training program, you can develop the expertise and skills needed to excel as an Obeya Builder. Founded on the 11 Obeya Principles, our curriculum focuses on the four quadrants of Mindset, Alignment, Workspace and Content. By mastering these principles and quadrants, you will be well equipped to create dynamic and innovative Obeya environments that foster knowledge sharing and continuous improvement.

Obeya Fundamentals
Obeya Association
August 01, 2024

Alize Hofmeester is certified in Obeya Fundamentals by the Obeya Association, empowering her to guide organisations in the foundational practices of visual leadership and strategic alignment. This credential validates her ability to help teams establish the core principles of Obeya, including rhythm, transparency, and collaborative decision-making. As a Fundamentals Practitioner, Alize supports organisations in shifting from siloed execution to shared understanding, enabling visible workflows, collective intelligence and a culture where purpose connects to performance.

Strategic HR Management
ISBW
January 01, 2012

Alize Hofmeester has successfully completed the Post-HBO Strategic HR Management programme, equipping her with advanced expertise in aligning HR strategy with business goals. Through immersive coursework, she refined her ability to act as a strategic partner, transform HR operating models and drive organisational change that supports growth, adaptability and culture. This credential reinforces her capability to guide HR leadership, embed purpose-driven people practices and create high-performing, future-fit organisations.

Hotel Management School
Hotel Management School Maastricht
June 01, 1994

Alize Hofmeester completed her degree at Hotel Management School Maastricht, gaining deep insights into hospitality, service leadership and organisational dynamics. This academic foundation helped shape her ability to lead people-centred transformation, embed culture-first mindsets and design organisations where teams and individuals thrive. Her study nurtured international orientation, strategic thinking and the human skills that now fuel her work in purpose-driven change and high-performing cultures.

The thin line from power to empowerment
Twinxter
November 01, 2025

‘I’m so done with it. Any idea how much time we actually already spent on this Agile Transformation?’ One of the C-suite leaders deliberately kicks off their board meeting before everyone is well and truly seated. ‘Time and again I tell the people in the teams that they are fully empowered, but somehow, they just don’t grasp it. I am sitting on both hands, but as it is now, this is going to cost us.’

How to balance the rollercoaster of change
Twinxter
November 01, 2025

After leading several major transformation processes, it was my turn. I became redundant… An experience I still think back on often. Now you may be thinking: but why then? You have led numerous changes and transformations. You know what to expect. Nothing could be further from the truth.

All you need to grow Business Agility
Twinxter
November 01, 2025

It depends…, I received this response countless times to many of my questions when I embarked on my first Agile Transformation. Initially that was pretty annoying, because this ambiguous an left me and my colleagues craving for concrete answers on the burning, ‘WHAT’s in it for me?’ and ‘WHY should we go Agile?’ questions. However, as I progressed further down the transformation process, I begin to see this ambiguity as an invitation – a chance to shift from a rigid, top-down approach to a collaborative, inclusive one.

A community grows stronger when people grow together
Twinxter
November 01, 2025

I have spent years with organisations that are finding new ways to work, lead, and thrive as everything around them changes quickly. And yet, amid all the tools, systems, and technology, I see one thing staying the same: people asking, “Where do I fit in all of this?”

How a global pharmaceutical company rebuilt trust through Obeya
Twinxter
November 01, 2025

The company faced a big challenge. It needed to keep serving patients and customers well while also going through big changes in the organisation. Leadership was shifting. Silos grew stronger, and people began to doubt that promises of empowerment would come true.

Purpose fatigue: Why slogans drain and strategy sustains
Twinxter
November 01, 2025

I still remember the first leadership teams I worked with on defining their organisational purpose. Rooms often buzzed with energy and excitement. People leaned in, engaged in lively debates and shared their dreams and aspirations. Conversations flowed, mingling ideas like a vibrant cocktail. Connections formed, each word building bridges between minds and hearts. It was definitely not about slogans or taglines. It was about meaning. And it always felt great.

The trust deficit in change programmes
Twinxter
November 01, 2025

The slides look impressive. A new logo for the programme flashes on the screen. Applause follows. The leadership team feel energised: they have set the tone. But in the cafeteria afterwards, the conversations sound different. A middle manager mutters, I wonder how long this will last. An employee rolls her eyes:Empowerment? We still need three approvals to order a laptop.

Culture shifts when decisions become visible
Linkedln
November 01, 2025

That is because culture is not shaped by the information you have, but by the decisions you make visible. When strategy stays hidden in silos, every team improvises its own version. When decisions become visible, people see the connections. As a result, behaviours change, and culture begins to find a new rhythm.

Why your Agile change feels like theatre
Twinxter
November 01, 2025

If you have ever led or lived through an Agile transformation, you may recognise this scene. Everything looked right. But the energy? Off. The behaviour? Unchanged. The decisions? Still slow, still top-down. It felt like theatre.

Leading with purpose is not a trend. It is your strategic advantage.
Twinxter
November 01, 2025

That short exchange illustrates a misunderstanding that still haunts boardrooms today. Purpose is often seen as a branding tool. It gets revealed at town halls, then quietly put away after the applause ends. Yet, in the organisations I support, purpose acts like gravity: it’s invisible, always there, and impactful. Remove it, and the system drifts. Anchor it, and the system aligns.

What if culture is not soft? But it is your operating system.
Twinxter
November 01, 2025

Just like your phone or laptop, it’s the hidden systems that determine what works, what crashes, what connects, and what freezes unexpectedly. We have all been there.

The manager’s dilemma: caught between performance and pressure
Twinxter
November 01, 2025

This year, Gallup confirmed what many of us already sense: managers are at breaking point. Especially the ones under 35. And especially women. The data is quite clear: in 2024, manager engagement fell 3% points overall. But young managers dropped by 5% points, and female managers by 7% points. That is not a dip. That is a cliff.

When alignment becomes an empty shell
Twinxter
November 01, 2025

I often partner with leadership teams who’ve invested heavily in agile structures, new governance models, and transformation frameworks. And yet something feels stuck. The processes are there, but energy is missing. Momentum sometimes feels fake. Engagement is polite, but nothing spectacular has changed. Nothing really moves unless it’s pushed.

The secret to high-performing teams
Twinxter
November 01, 2025

Most of you have heard or read about them: high-performing teams. An elusive and somewhat incomprehensible term that is often misunderstood. The name even sounds intriguing, doesn’t it? But what is a high-performing team? What defines its success? And why does it matter to you as a CHROs or business leader?

From resistance to resilience
Twinxter
November 01, 2025

For many leaders, a top-down approach to change seems very logical. It’s fast, efficient, and ensures you’re in control — or so it seems. Leaders outline the new direction, roll out plans, and expect employees to fall in line. The world is looking bright and sunny.

Drive an irresistible change experiences and how to avoid 5 pitfalls
Twinxter
November 01, 2025

Yesterday you announced the new strategy for the coming years. With some bold moves implementing the newest technology to stay ahead of the game and will free up time to be more innovative. On top of that you also see a growth opportunity.

Six Hats, One Vision: 6 perspectives for strategic breakthroughs
Twinxter
November 01, 2025

In the fast-paced world of business, crafting a brilliant strategy is only half the battle. The real challenge lies in its implementation, particularly when there is a change impact for people in your organisation.

Leadership a mission (im)possible?
Twinxter
November 01, 2025

What do you do when someone shares an idea with you and your first inner reaction is: ‘O, no. Don’t, this is not a good idea?” If you choose to search for pro’s and con’s. What is it that you are searching for? The more common information or do you search beyond your filter? How do you decide and based on what?

Collective intelligence for Business Agility. Say what?
Twinxter
November 01, 2025

Waisted another morning! Everybody knows that feeling of leaving a meeting while thinking ‘what did we actually accomplish’? Spending all morning on the outcome of an employee survey and at the end of the line, not one tangible action has been noted. In the back of your mind you have thought of several things you could have done in the meantime.

How will you revolutionise the leadership landscape for good?
Twinxter
November 01, 2025

‘Tell me Alize, if organisations strive for Agility and want to get rid of hierarchical structures, is there still a place for managers?’ A pressing question and one of the first I got during a captivating discussion, at the time I was Business Partner of the Week at BNR, a Dutch business new radio station.

Change communication: overrated or dire necessity?
Twinxter
November 01, 2025

I’m sitting in my car, 7th in line while waiting for an open bridge. The sun is shining on the water and impressive sail boats are waiting in the canal, to enter the sea. So, I do as any tourist would do, I turn off the engine of my car and observe the wonderful surroundings.

Lasting change…?
Twinxter
November 01, 2025

Imagine. You are a leader of an organisation and facing the challenges of today’s business landscape. You have the exciting task at hand to support your organisation through a Business Agile transformation so your company is able to execute on its purpose and become adaptive to change.

Credibility of the sponsor
Twinxter
November 01, 2025

It’s a Tuesday afternoon, and we have our monthly company update. Today is a special one, as we could read in the announcement, but that was all the information we had, so most participants are curious and maybe also slightly nervous.

Unlocking the Agility Paradox
Twinxter
November 01, 2025

‘I am sick of it. We are now two months working with our new team and we are not even able to define team goals,’ the frustration can be read from Toms’ face when he expresses himself during the retrospective of the team he is part of. The energy of the team is low when Tom continues, ‘it really drives me crazy with all these different managers who keep interfering in how we do things and putting their goals first.’

5 Myths about Business Agility that will make you go Agile-whaaat?
Twinxter
November 01, 2025

As part of a panel during a conference last month, I got the question: “Should we not skip names like agile, business agility or other names we use for these kinds of frameworks? Is there perhaps an alternative way to talk about these topics to avoid buzzwords as they might scare people off.”

Scaling change starts with scaling self-leadership
Linkedin
November 20, 2025

Change is often seen as an organisational effort. It involves moving structures, teams, systems, and strategies. Every change I’ve seen, whether in a global company, a government, or a small team, starts well before the organisation acts. It begins when leaders themselves shift. Not in their role, but in who they choose to be while leading others.

The art of moving together
Linkedln
November 06, 2025

Like me, have you ever stopped during a hike to watch a murmuration of starlings? It's such a breathtaking sight to see. Thousands of birds sweeping through the sky in one astonishing, fluid motion. Twisting and turning in complete sync. There is no single command, no central signal. Yet, they move as one entity through the sky. They look so graceful, alive, and adaptive at the same time. Each time I see this happening, I can almost feel the pulse of their rhythm.

Purpose fatigue: Why slogans drain and strategy sustains
Linkedln
October 02, 2025

I still remember the first leadership teams I worked with on defining their organisational purpose. Rooms often buzzed with energy and excitement. People leaned in, engaged in lively debates and shared their dreams and aspirations. Conversations flowed, mingling ideas like a vibrant cocktail. Connections formed, each word building bridges between minds and hearts. It was definitely not about slogans or taglines. It was about meaning. And it always felt great.

The trust deficit in change programmes
Linkedln
September 19, 2025

Imagine this… You walk into the town hall. The company's CEO is on stage, speaking with conviction: We are empowering teams. We are becoming agile. We are shaping the future together.

How a global health company rebuilt trust through Obeya
Linkedln
September 04, 2025

The company faced a big challenge. It needed to keep serving patients and customers well while also going through big changes in the organisation. Leadership was shifting. Silos grew stronger, and people began to doubt that promises of empowerment would come true.

Leading with purpose is not a trend. It is your strategic advantage.
Linkedln
July 24, 2025

That short exchange illustrates a misunderstanding that still haunts boardrooms today. Purpose is often seen as a branding tool. It gets revealed at town halls, then quietly put away after the applause ends. Yet, in the organisations I support, purpose acts like gravity: it's invisible, always there, and impactful. Remove it, and the system drifts. Anchor it, and the system aligns.

The Art of Business Agility; Think draw and craft like an artist.
Linkedln
July 18, 2025

While working with a group of leaders and the departments they are responsible for, a discussion started around the different ways of working in the company and the implications this had on other departments.

What if culture is not soft? But it is your operating system.
Linkedln
July 10, 2025

In my work with organisations navigating change, I have seen this time and again: Culture is not the soft stuff. Culture is the operating system. Just like your phone or laptop, it’s the hidden systems that determine what works, what crashes, what connects, and what freezes unexpectedly. We have all been there.

Unleash you collective super power - Double transformation success
Linkedln
July 04, 2025

The success of an organisation is no longer dependent on individual contributions or traditional team structures. The era of managerial wisdom is fading, giving way to a focus on collective intelligence. This shift emphasizes creating vibrant and inclusive communities within your organisation, transcending conventional team boundaries and fostering deeper connections among all employees.

The manager’s dilemma: caught between performance and pressure
Linkedln
June 26, 2025

This year, Gallup confirmed what many of us already sense: managers are at breaking point. Especially the ones under 35. And especially women. The data is quite clear: in 2024, manager engagement fell 3% points overall. But young managers dropped by 5% points, and female managers by 7% points. That is not a dip. That is a cliff.

When alignment becomes an empty shell
Linkedln
April 15, 2025

But when digging a little deeper, the mask quite rapidly slips. Alignment isn’t agreement. It is also not a shared purpose. In most cases, it’s just silence, powered by fear, overcommitment, and a lack of psychological safety.

We are opening the doors to change… Will you come with us?
Linkedln
February 04, 2025

Digitalisation, AI and new ways of working will help us moving forward in many ways. Embracing and implementing these in your organisation requires two unique fundamentals: People & Purpose

The secret sauce of High-Performing Teams
Linkedln
December 05, 2024

Most of you have heard or read about them: high-performing teams. An elusive and somewhat incomprehensible term that is often misunderstood. The name even sounds intriguing, doesn't it? But what is a high-performing team? What defines its success? And why does it matter to you as a CHROs or business leader?

Drive irresistible change experiences; avoid these 5 pitfalls
Linkedln
October 25, 2024

Yesterday you announced the new strategy for the coming years. With some bold moves implementing the newest technology to stay ahead of the game and will free up time to be more innovative. On top of that you also see a growth opportunity.

Riding the change rollercoaster: From shock to integration
Linkedln
August 24, 2024

As transformation leaders and HR professionals, we've all been there. You've meticulously planned a change initiative, gained buy-in from key stakeholders, and finally launched the project. Everything seems to be going smoothly, and then suddenly, an employee who was previously enthusiastic starts exhibiting resistance or negative behavior. Sound familiar?

Six Hats, One vision: 6 Perspectives for strategic Breakthroughs
Linkedln
July 30, 2024

In the fast-paced world of business, crafting a brilliant strategy is only half the battle. The real challenge lies in its implementation, particularly when there is a change impact for people in your organisation.

The Thin Line - From power to empowerment
Linkedln
May 02, 2024

‘I’m so done with it. Any idea how much time we actually already spent on this Agile Transformation?’ One of the C-suite leaders deliberately kicks off their board meeting before everyone is well and truly seated. ‘Time and again I tell the people in the teams that they are fully empowered, but somehow, they just don’t grasp it. I am sitting on both hands, but as it is now, this is going to cost us.'

Competing systems: How to balance the rollercoaster of change
Linkedln
April 04, 2024

After leading several major transformation processes, it was my turn. I became redundant... An experience I still think back on often. Now you may be thinking: but why then? You have led numerous changes and transformations. You know what to expect. Nothing could be further from the truth.

All you need to grow Business Agility
Linkedln
February 09, 2024

It depends..., I received this response countless times to many of my questions when I embarked on my first Agile Transformation. Initially that was pretty annoying, because this ambiguous an left me and my colleagues craving for concrete answers on the burning, ‘WHAT’s in it for me?’ and ‘WHY should we go Agile?’ questions.

Shifting Systems: How HR becomes the driver of change
Linkedln
January 25, 2024

In the ever-evolving landscape of business, the role of People and Culture (P&C) professionals becomes increasingly pivotal. They are not just the guardians of HR practices but can be the architects of change, driving organisations towards a future where collaboration, purpose, and adaptability are the cornerstones of success.

Become unstoppable; 7 Secrets to a trailblazing people transformation journey
Linkedln
December 07, 2023

A group of 8 leaders sits in a circle in a vibrant space of a luxury hotel. Beautiful seating arrangements, decorated with colourful flowers and plants which offer a magnificent view. After a brief introduction, I ask the group to take a leap forward and envision their company in five years from now.

Why your approach to change is vital
Linkedln
October 04, 2023

“Let’s face it, we, as an HR department, were brought up to obey: the business demanded and we had to deliver. We could have brought up whatever we wanted, but at the time, they would never have listened.” Before continuing, May stood up and pretended to be a waitress, with a napkin over her arm, stiff upper lip and standing to attention: “Yes, sir. No, sir. As you wish, sir. HR at your service,” she says with a salute.

Charting a course through complexity - The importance of zooming out
Linkedln
September 12, 2023

During a meeting with a team of directors I’m coaching, about the kick-off of their company’s transformation, one of the board-members drops the following question: ‘Can’t we just implement this new operating model, organise some training and onboarding sessions and move forward? We already have so much on our plate: IT is about to start the digital transformation, our sustainability department is knocking on our door as the results are lacking behind, we have a quota for more diversity at the top and our stakeholders wants to see money.’

#16 Credibility of the sponsor; What are you willing to change?
Linkedln
August 28, 2023

It’s a Tuesday afternoon, and we have our monthly company update. Today is a special one, as we could read in the announcement, but that was all the information we had, so most participants are curious and maybe also slightly nervous.

Lasting change..? Please reach me the cookbook!
Linkedln
August 20, 2023

Imagine. You are a leader of an organisation and facing the challenges of today’s business landscape. You have the exciting task at hand to support your organisation through a Business Agile transformation so your company is able to execute on its purpose and become adaptive to change.

Purpose Driven People - Creating business agility & sustainable growth
Twinxter Media
January 07, 2021

Most agile transformations fail. Not because of the method, but because people are treated as a side note.

Purpose Driven People flips the script. It shows what happens when you place people, and not processes, at the centre of your change.

Through a compelling blend of story and strategy, Alize Hofmeester introduces the 7 Change Principles behind truly adaptive organisations. Drawn from years of hands-on experience with large-scale transformations, this book is not a roadmap. It is a human journey.

Whether you lead a team or a transformation, this book invites you to pause, reflect, and reconnect. It offers a refreshing take on what it really means to build a future-fit, people-centred organisation. One where purpose leads, trust grows, and a high-performing culture can thrive.

Change does not start with systems. It starts with people. And that means it starts with you.

Purpose Driven People - Creating Business Agility & Sustainable Growth
Twinxter
January 01, 2021

Purpose Driven People – Creating sustainable Business Agility from within, is the foundation of Alize Hofmeester’s people-centred transformation work. The book reveals the simple but often overlooked truth behind every successful change: real agility is not created by structures or frameworks, but by people who understand their purpose, feel connected to one another, and act with clarity and courage.

Through compelling stories from transformations in finance, healthcare and global enterprises, Alize shows how organisations can move beyond top-down change and instead build a high-performing culture driven by meaning, transparency and collective intelligence. The book introduces the 7 Change Principles, a practical and human framework that helps leaders and teams understand how behaviour, purpose and collaboration shape sustainable growth.

If you want to explore how purpose and human-centred leadership can reignite flow, performance and adaptability in your organisation, this book offers both inspiration and hands-on guidance.

Curious whether this approach is the missing link in your own transformation?
Read the free sample and experience how people, purpose and mindset unlock genuine, sustainable change.

Purpose Driven People -
Amazon.com
January 01, 2021

5.0 out of 5 stars
My new 'go-to' guide to enabling the people side of change in organisational transititions.

The People Journey Circle that Alize outlines in this book really resonated with me, it is an approach that revolves around people and purpose to enable all of the people in an organisation to work together on the journey towards a shared purpose to support a future of sustainable business growth.

I found it a thought-provoking and idea-generating read, packed full of practical tools and real-life examples that turns what could be abstract theory into a tangible approach to supporting organisations and their people in agile transitions - I especially liked the fictional story of Tess and her team, which guided me through each of the elements of the People Journey Circle - lots of learns for me there!

I can't recommend this book highly enough for Business Leaders, HR folk and Agile coaches who are currently leading their people towards business success.

5.0 out of 5 stars
The journey to agility is all about people and purpose!
The book is a good piece of non-fiction business literature that focuses on organizational transformations and the challenges (and opportunities) faced by both employers and employees during this journey.

It focuses on agile principles and practices that can influence the transition to agility, without imposing any specific model. It provides a wide ranges of tools, business cases and real examples that will help you to experience and understand whether or not agility may work for your organization.

Purpose Driven People consists of 3 major parts:
-The first part is all about the journey to agility connected to people and purpose. I love the tools provided to help people identifying their own personal purpose before connecting it to the professional/ organizational one.
-The second being about the People Journey Circle, a unique, human approach again around people and purpose that aims to help companies to create an inclusive journey towards the future of work. What I enjoyed about it was definitely the flexibility of this approach in closing the gap between thinking and doing.
-The third part is the very enjoyable story telling from the perspective of a virtual team going into this journey, whose characters are so familiar that you can easily recognize them in yourself and/or in other colleagues!

I would certainly recommend to read this book if you want to learn more about how to thrive, support and lead company transformations during unpredictable time, through people and communities.

5.0 out of 5 stars
A must read if you are looking to achieve business success through people success.
Purpose Driven People was a really inspiring read. Alize manages to beautifully guide you through a transformation process step by step but also capture the thinking and feeling process most people are likely to experience leading a transformation.

It’s written in a really personable way and the use of the avatars for the transformation team really make this book special and unique. There are times I feel like I’m part of that team.

Cleverly put together, this book is easy to read, full of practical ideas and insights from others who have gone through this transition. Insights you are not likely to find elsewhere.

A must read if you are looking to achieve business success through people success.

5.0 out of 5 stars
A must have book for any modern leader today! Highly recommended.
Before the book was published I was already very impressed with the author’s knowledge and experiences on this topic, having had the pleasure to see her live on stage several times both in London and New York. This book is essential for any modern leader or manager today and a brilliant hand book for anyone curious about how powerful a purpose can be. Brilliant read and valuable information and insight.

Accredited training partner
Obeya Association
October 15, 2025

Twinxter is an accredited Training Partner of the Obeya Association, recognised for bringing world-class visual leadership and strategy-execution expertise into organisations. Our partnership combines certified Obeya curricula with deep transformation experience, enabling teams to build alignment, transparency and high-performance cultures through visual collaboration.

What sets us apart is that Twinxter is one of the few organisations with accredited Obeya Coaches and accredited Obeya Mentors in-house. This highest level of accreditation is awarded to change experts with exceptional mastery in designing, scaling and guiding Obeya systems across entire enterprises.

Through this partnership, clients gain access to globally accredited training pathways, digital and physical Obeya design support, and practical mentoring that embeds collective intelligence, real-time decision-making and strategic clarity in the fabric of everyday work.

Twinxter helps organisations move beyond tools and templates, creating Obeya ecosystems that strengthen trust, accelerate learning and connect people to purpose. The essential ingredients of a truly adaptive, high-performing culture.

Change Expert Track – Master the 7 Change Principles
Alize Hofmeester
November 09, 2025

The TwinxterAcademy Change Expert Track is a comprehensive learning experience that brings together TwinxterAcademy's 7 change programmes into one integrated journey. Led by accredited change expert Alize Hofmeester, this track helps professionals and organisations build high-performing, adaptive cultures where purpose, people and performance converge. Delivered as eLearning but upon request also as an open-cohort or tailored in-company format. The Expert Track offers on-demand modules, real-world cases, and team assignments, enabling you to explore, design, empower and grow transformation from the inside-out.

Obeya Fundamentals - Turning Strategy into Shared Understanding
Alize Hofmeester I Twinxter
November 01, 2025

Accredited Obeya Coach and Mentor, Alize Hofmeester, introduces leaders and change professionals to the philosophy behind Obeya with this interactive Obeya Fundamentals eLearning. The Obeya itself is a powerful system for visual management, alignment, and collective decision-making. The Obeya Fundamentals course is based on real-world practice. It helps participants learn how to turn purpose and strategy into clear actions that boost performance. The course uses interactive learning and reflection. It looks at the principles, structure, and rhythm that unite teams around what really matters. The result is more transparency, ownership, and a strong culture based on trust and shared goals.

Shine by Purpose - Discover what drives you
Alize Hofmeester
September 01, 2025

In Shine by Purpose, Alize Hofmeester guides participants on a personal journey to uncover what truly motivates and inspires them. Through reflection, storytelling, and guided exercises, this course helps you reconnect with your inner compass and define the direction you want to take in life and work. You will explore how purpose fuels confidence, resilience, and growth and how to turn insight into action. Combining empathy with structure, Shine by Purpose empowers individuals to align who they are with what they do, and shine with authenticity.

Leading with Agility
Alize Hofmeester
June 01, 2024

In this popular and free eBook, Alize Hofmeester shares 50 practical tips and tricks. These insights help organisations move from just using frameworks to genuinely embracing agility. You will explore how people-focused methods, based on purpose, behaviour, and shared knowledge, promote clear governance, strong cultures, and lasting growth. Great for change leaders who want to move beyond old structures. It helps create teams and organisations that can respond, adapt, and thrive in an uncertain future.

GOLDEN Consultancy Award – Business Agility & Thought Leadership (2024)
Consultancy.nl
December 01, 2024

Twinxter received the GOLDEN Consultancy Award for excellence in Business Agility and Thought Leadership. The award recognises Twinxter’s impact in guiding organisations towards purpose-driven, people-centric transformation and sustainable agility.

This recognition reinforces our mission to help organisations co-design adaptive ways of working where purpose leads and people thrive.

The Twinxter Change Journey – From Purpose to Lasting Impact
Twinxter
January 01, 2019

The Twinxter Change Journey is a proven change methodology that helps organisations move from purpose to high-performance through four interconnected phases: Explore, Design, Empower, and Grow. It integrates strategic alignment, leadership development, and people-centric change practices to create adaptive, high-performing organisations. Built on the 7 Change Principles, the framework connects purpose, culture, and behaviour, enabling companies to shift from “doing change” to truly “being agile.” Recognised across industries, it has been successfully applied in finance, pharma, and public-sector change projects and transformations.

The 7 Change Principles
Alize Hofmeester
January 01, 2019

The 7 Change Principles form the foundation of Twinxter’s people-centric change approach. These principles help organisations connect purpose, culture, and execution by focusing on mindset, behaviour, and collective intelligence. Each principle strengthens the conditions for a high-performing culture that is future-fit and built on trust, experimentation, and shared accountability. Together, they transform change from a top-down initiative into a collective journey where people drive growth, alignment, and adaptability. The model has been successfully applied across industries including finance, pharma, legal services, construction, energy, and the public sector.

The Missing Link: From Doing Agile to Being Agile
APMG
October 09, 2025

At APMG International’s Project Management Promise Delivery event, Alize Hofmeester delivered a keynote on the hidden gap between “doing” Agile and truly “being” adaptive. Through real-world change stories, she shared the highs and lows of organisational change, the role of collective intelligence, and the paradoxes leaders face when structure overtakes mindset. Her talk revealed the three truths that separate mechanical frameworks from genuine agility, leaving participants inspired to reconnect purpose, behaviour, and transparent governance.

Change Accelerator 2024 – Building Human-Centric Transformations
Alize Hofmeester I Twinxter
March 07, 2025

Alize Hofmeester hosted and headlined the Change Accelerator event, bringing together HR leaders, change agents, and transformation teams to explore how purpose, behaviour, and collective intelligence drive lasting change. Through interactive workshops and keynote insights, she demonstrated how people-centred approaches unlock trust, engagement, and momentum. The event became a catalyst for connection and co-creation among a diverse community of change-makers.

The Missing Link in Business Agility
Alize Hofmeester
September 04, 2024

In this keynote, Alize Hofmeester unpacks the hidden gap between structures that promise agility and the real behaviours that enable it. Drawing from candid, behind-the-scenes stories of large-scale transformations, she reveals why many organisations “do” Agile but never truly become adaptive.

Through the powerful metaphor of the Dutch Masters — who built their masterpieces layer by layer — Alize shows that organisational movement requires the same depth, patience and intentionality. She uses her three core truths to illustrate where leadership often derails: misalignment between purpose and practice, the untapped power of collective intelligence, and the false myth of the perfect leader.

With stories ranging from executive teams confronting the “elephant in the room” to leaders who step out of the hamster wheel and into vulnerability, she demonstrates how transparency, shared ownership and mindset shifts double transformation success.

Participants leave with a sharper understanding of the missing link: change does not accelerate through frameworks alone, but through people who dare to learn, align and lead with purpose.

AI in HR: Between Potential and Responsibility
HR Horizon
November 05, 2025

Alize Hofmeester joined global HR and business leaders to discuss how organisations can bridge purpose, people, and technology. She explored how HR can shift from process-driven to people-centred, building trust and fairness in the AI era.

Business Agility Insights: A Live Panel Discussion
Business Agility Consortium
September 25, 2025

Discover how industry leaders use agility to navigate change, drive innovation and boost performance in this inspiring panel discussion.

Watch our business agility panel discussion as they discussed how organisations are embracing agility to navigate change, drive innovation, and enhance performance.

Discover strategies from industry leaders who are transforming their businesses through adaptive practices and continuous improvement.

This session offers valuable insights and real-world examples to inspire your own agility journey.

The Agile Mastery Show
Steve Martin
November 14, 2025

Each month on The Agile Mastery Show, I sit down with experienced change leaders who have shaped their craft the hard way — through people, pressure, and real organisational complexity.
In this episode, I’m joined by Alize Hofmeester — an executive change leader, Obeya expert, keynote speaker, and author of Purpose Driven People. Alize has worked over 20 years in the field of change management at ING where she lead major transformation efforts before founding Twinxter where she has supported many large enterprises and SMEs with their change and transformation challenges.

Her background gives her a rare lens: she understands transformation from the people side as well as the organisational side, and she brings a depth of experience that cuts through theory.
We explore what it really looks like when HR steps into a meaningful role in transformation, why it so often doesn’t, and how leaders can change that. Alize also shares the story behind Purpose Driven People — why she wrote it, what she’s seeing in organisations today, and why purpose, behaviour, and capability are becoming non-negotiable.

We then dig into Obeya: what it actually is, why it matters, and the practical challenges organisations face when trying to introduce more strategic visibility and alignment. Alize also talks openly about her move into executive coaching and the difference between coaching at the “team level” versus sitting across from senior leaders.

Finally, we look ahead to the next 3–5 years — the shifts in HR, people, Agile ways of working, and Obeya that organisations should be preparing for now.

A relaxed and insightful conversation with someone who genuinely understands the reality of change and the people at the centre of it.

From Resistance to Change Readiness - Making AI Work for Your People
Alize Hofmeester
July 01, 2025

Lunch & Learn: From Resistance to Change Readiness: Making AI Work Made

Human Experience Management - A Blueprint for the Future
Alize Hofmeester
April 18, 2025

What if HR stopped managing resources…

What if we focus on designing human experiences?

On 18 April at 12:30 CET, I’ll be live on LinkedIn with the inspiring Peter van Hoof, author of the Human Experience Management Manifesto.

Together, we’ll dive into what might just be the boldest reimagination of HR we've seen.

Human Experience Management (HXM) is not a buzzword.
↳ It's a necessary evolution. A move away from rigid roles, outdated metrics, and treating people like parts of a machine.

Instead, it asks:
What if work started with self-reflection?
What if purpose, inclusion, and belonging weren’t just add-ons, but the design brief?
What if AI helped us become more human, not less?

This LIVE conversation is part of our Twinxter community focused on purpose - and I believe this topic couldn’t come at a better time.

Save your seat and join us

Bring your questions and experiences to the table for a fab conversation.

Scaling Change - The secrets of an irresistible transformation
Alize Hofmeester
February 21, 2025

What if change isn’t something to manage, but something to lead with purpose?

Too often, change is treated like just another tic-box exercise - something to control, manage, and push through.

But what if real transformation isn’t about managing change at all? Then, what is it about?

That’s exactly what we’ll explore in our upcoming LinkedIn Live session.

️ Join me alongside Priscilla Dunant Maurits, Philips & Chantal Snel, Roche Diagnostics Nederland as we uncover:

How to turn resistance into opportunity & engagement
Why purpose is the missing link in transformation success
How to scale change without Change fatique & burnout
The shift from ‘managing’ to ‘accelerating’ change

Unlock a change that lasts. An experience that makes people say, YES I’m in.

And if you’re serious to turn insights into action and elevate your change efforts to new heights?

Let’s dive into the secrets of lasting transformation!

The ROI of and adaptive, human-centric strategy
Alize Hofmeester
February 07, 2025

I'm thrilled to announce this year's first hashtag#Businessagilityboost. This time around we will have none other than Evan Leybourn, the founder of the Business Agility Institute.

Together, we will explore the key findings and insights from the 7th Business Agility Report: Towards Human-Centric Organisations.

Evan will share his expert views on how organisations are adapting. We will discuss the challenges they face and future trends in business agility. This is a rare chance to engage with one of the leading voices in the business agility movement.

In this session, we will explore:
Key trends from the 2024 Business Agility Report, such as: Human-Centric Leadership, the value of Organisational design, and a focus on Employee Engagement, Wellbeing, and purpose.
How businesses can embrace agility at scale and create sustainable change.
Real-world examples of successful business agility implementations.
Practical advice on overcoming the challenges that organisations face in their transformation journeys.
All your questions.

Whether you're new to business agility or have been on the journey for a while, this talk is for you. It will inspire new ways to achieve business success.

Don't miss this wonderful and unique opportunity to gain knowledge, converse or ask questions with a top expert in business agility.

Purpose Driven People
Agile Focal Point
November 07, 2024

Welcome back to the Agile Focal Point Podcast! After a refreshing summer break, we're back and better than ever. Today we have a very special guest: Alize Hofmeester. Alize is a change expert and the founder of Twinxter. She supports organizations in becoming high-performing and creates spaces where everyone can thrive. In this episode, she shares her insights and experiences around transformation and change management.
1. Introduction to Alize Hofmeester and Twinxter  Alize Hofmeester introduces herself and explains her mission of igniting the human factor and creating spaces where everyone can thrive. She discusses the four phases of the Twinxter transformation method: explore, design, empower, and grow.
2. The book “Purpose Driven People”  Alize talks about her book “Purpose Driven People” and how it came about. She shares her experiences from previous transformation projects and emphasizes the importance of purpose and values in change processes.
3. Leading in agile environments  The discussion revolves around the role of leadership in agile transformations. Alize emphasizes the need for people-centric leadership and the importance of trust and empathy. She also shares an example from the pharmaceutical industry that describes the four key areas of leadership: visionary, architect, catalyst, and coach.
4. How to deal with resistance and change fatigue Alize explains how to recognize and deal with resistance to change and change fatigue. She emphasizes the importance of listening and involving employees in the change process. Methods such as De Bono hat thinking can help to take different perspectives into account.
5. The importance of systems thinking The discussion highlights the importance of systems thinking in transformation processes. Alize emphasizes that leaders need to understand the entire system to enable successful change. She shares examples of how understanding systems can help overcome obstacles and create sustainable change.
6. The role of AI in agile transformations Alize and Harald discuss the impact of artificial intelligence (AI) on agile transformations. Alize shares examples of how AI can take over repetitive tasks to give employees more time for value-adding activities. She emphasizes that AI will influence the way we work, but cannot take over everything.
1
Conclusion:  This episode offers valuable insights into the world of agile transformations and the role of leadership in them. Alize Hofmeester shares her extensive experience and emphasizes the importance of purpose, people-centric leadership, and systems thinking. Her views and examples provide practical guidance for anyone involved in change processes. Stay tuned for more inspiring episodes of the Agile Focal Point podcast!

#series 3: Sustain Transformation - Make change stick
Alize Hofmeester
October 18, 2024

Sustaining Transformation - Make change stick

Register now for event 3 of our upcoming three-part LinkedIn Live –The Change Accelerator series  - that will revolutionise your approach towards Organisational Change.

During these series I, will guide you through a holistic journey from purpose to strategy to execution, emphasising human-centric, purpose-driven, and value-based transformations.

Throughout September and October, we will explore how to

➛ Accelerate change in your organisation
➛ Involve stakeholders on all levels
➛ Break down internal silos.

Each session features expert insights and real-world examples to help you drive meaningful and lasting change.

Don't miss this opportunity to transform your approach to Enterprise  Agility and Organisational Change!

#Serie 2: Climate for Change - Build the foundation
Alize Hofmeester
October 04, 2024

Climate for Change - Build the foundation

Register today for the 2nd event as part of our upcoming three-part LinkedIn Live – The Change Accelerator series - that will revolutionise your approach towards Organisational Change.

During these series I, will guide you through a holistic journey from purpose to strategy to
execution, emphasising human-centric, purpose-driven, and value-based
transformations.

Throughout September and October, we will explore how
to
➛ Accelerate change in your organisation
➛ Involve stakeholders on all levels
➛ Break down internal silos.

Each session features expert insights and real-world
examples to help you drive meaningful and lasting change.

Don't miss this opportunity to transform your approach
to Enterprise  Agility and Organisational Change!

360° Transformation - The Big Picture
Alize Hofmeester
September 06, 2024

Join our upcoming three-part LinkedIn Live – The Change Accelerator seires - that will revolutionise your approach towards Organisational Change.

During these series I, Alize Hofmeester from Twinxter will guide you through a holistic journey from purpose to strategy to execution, emphasising human-centric, purpose-driven, and value-based transformations.

Throughout September and October, we will explore how to
➛ Accelerate change in your organisation
➛ Involve stakeholders on all levels
➛ Break down internal silos.

Each session features expert insights and real-world examples to help you drive meaningful and lasting change.

Don't miss this opportunity to transform your approach to Enterprise  Agility and Organisational Change!

With special guest Priscilla Dunant Maurits, Global Agile Practice Leader at Philips.

Don't miss this amazing kickoff .

Employee Experience - Create happiness at work
Alize Hofmeester
June 07, 2024

Are you ready to transform your workplace into a hub of happiness and productivity?

Excited to announce our next hashtag#businessagilityboost with industry leader Heleen Mes, whose book, "Employee Experience - Happy People, Better Business," has inspired many companies to rethink their approach to workplace happiness.

Join us as we dive deep into the essence of Employee Experience (EX) and its pivotal role in shaping successful purpose-driven organisations.

Looking forward to see you there.

Where should an Agile transformation start from?
Agile Serbia
June 19, 2023

Join Alize Hofmeester in this thought-provoking presentation for Agile Serbia as she explores the crucial question: Where should Agile transformation start from? Delve into the foundations of Agile implementation and gain valuable insights into initiating and driving successful Agile transformations.

With her extensive experience in Agile methodologies, Alize delves into the essential starting points for Agile transformation. Discover key considerations and strategies to kickstart Agile adoption within organizations of all sizes and industries.

Whether you’re a business leader, a project manager, or an Agile enthusiast seeking guidance on initiating Agile transformation, this presentation offers valuable perspectives and actionable advice. Learn about the fundamental steps to cultivate an Agile mindset and create an environment conducive to Agile success.

Join Alize Hofmeester and Agile Serbia in unraveling the intricate path of Agile transformation. Gain the knowledge and inspiration needed to embark on a successful Agile journey, starting from the right foundations. Don’t miss this opportunity to explore the starting points of Agile transformation and pave the way for a more adaptive, collaborative, and resilient organization.

Purpose Driven people with Alize Hofmeester
Let's talk transformation
April 19, 2021

“To really solve problems ask for input from all those involved and design the model together. Don’t design behind close doors..”

In this week’s episode Alize and I discuss ‘being’ Agile and what it takes to build trust into organisations. All organisations are different and unique yet the same questions recur all the time; new practices and examples to experiment with are extremely valuable to learn from, and we should build deliberately inclusive organisations by determining the reason for change and ensuring all perspectives are covered. We dive into the different concepts and experiences around creating a learning organisation via community building, ecosystems and transformational leadership. A rich, fun and inspiring discussion with the common thread or deliberately developing inclusive practices and collective intelligence to co-create, experiment and iterate on building collective purpose.

Alize shares her wealth of experience and insight from working with organisations across the globe to create sustainable business agility, as well as the experience and insights of other experts in her book Purpose Driven People.

The main insights you'll get from this episode are :
- purpose-driven people go hand in hand with sustainable business transformation; the human dimension aligns with purposeful business agility to bring about meaningful change
- agility means a different way of thinking and doing, working towards a shared goal, coming up with possibilities and alternative strategies, taking personal responsibility and having the courage to make different choices
- Agile is iterative: experiment, learn and continuously improve - old models are giving way to communities and collective intelligence as platforms for tapping in to others’ brains (thereby bridging human and digital)
- we should build deliberately inclusive organisations by determining the reason for change and ensuring all perspectives are covered, i.e. from an organisational, employee and leadership standpoint
- ask for input from all those involved and design the model together; this idea has taken root but is yet to come to full fruition as it often falls foul of cost-cutting, and transformation should not be aligned with costs
- when writing a book, never assume that what you write is common knowledge and concentrate on what is of value to and enriching for readers; combining fact and fiction / theory and practice offers scope for creative storytelling
- People Journey Circle is a methodology for a unique human-centred approach to transformation to close the gap between thinking and doing; the echo chamber notion applies when working long-term with the same people, creating blind spots and no new ideas
- leaders think they act but employees do not experience the action; collective intelligence closes the loop with real-time involvement to simultaneously close the mindset and perception gap through diversity and exploration
- transactional leadership is more of an old-fashioned managerial style whereas transformational leadership is actively geared towards changing the future and generating new ideas, and building relationships with employees to allow self-organising teams to lead themselves
- collective purpose is essential to connect people, imbue their work with meaning and moreover highlight its value – this in turn helps to create a wider focus on an ambitious purpose
- people are the beating heart of an organisation and this must be understood for successful...

What about human intelligence in times of AI, virtual working and agile transformations?
Business Agility Institute
March 30, 2021

In the era of virtual working and agile transformations, what about the human intelligence?

Evelyn, CEO of a big company, sits at her desk staring out of the window. At the beginning of 2020 she kicked-off a digital transformation in her organization. After some very successful pilots, a substantial part of the organization has been transformed into new self-organizing structures and models. Even the office has been totally refurbished to facilitate the new methodologies, rituals and meetings. Then COVID-19 transformed the World. Looking at the empty offices she wonders what happened. “We were well on our way”, she thought. “Yes, we moved into agile structures and digitalized everything we could. We changed our way of working but we are still traditional thinkers. We followed the assumption that our people would change seamlessly. Nothing less is true.” She wonders: “How to move forward?”

Imagine you are Evelyn. What would you do? When you reflect on your own situation or the situation your company is in now, you maybe recognize a bit of what Evelyn is thinking?
Most of the organizations who start a transformation to become more business agile focus on infrastructure. Talking with companies we hear that tribes or self-organizing teams are introduced and Agile methods and rituals are implemented in parts of the organizations.

We often hear that organizations struggle with the way of leading this new way of working, that it is difficult to move from control to trust. We have identified a new purpose and new behaviours but who knows and cares about role modeling them? How are people able to change and learn new behaviours if they are treated and rewarded the old way? A department may be virtual and self-organized, it is still a department.

Going forward we cannot go back the old way. Going forward there is no new normal. There will be always something coming out of the eco-system impacting our business and personal lives. Going forward we need to think beyond the structures and our own organization, department or team. We need to look at the whole system. We are part of it and we have an impact on it.

During our session we take you on our journey. A journey that is not only about digitalization, structures and frameworks. It is about people. Get practical examples to experiment with on your journey to the future of work in which we all have an important role to play and to act upon.

About Margarita Yonova-Popova | Agile Transformation Coach @ Erste Group Bank AG

Margarita is an Agile Transformation Coach, part of the HR team at Erste Group Bank AG and has 9 years of experience in organizational effectiveness, change management, and cultural development.

In her role as an Agile Transformation Coach, Margarita has a strong focus on people, culture and leadership. She specializes in coaching agile teams and agile transformation initiatives beyond IT, predominantly in the retail banking area, HR and operations. She is highly passionate to support the HR evolution towards agile practices and mindset.

Margarita is co-founder of the Agile Hub at Erste Group as a community of practice to support teams on their agile journey and to raise awareness about agile across the organization.

Margarita is a strong believer that behind every successful organization there are great people with strong capabilities, courage and innovative minds. Therefore, she sees her purpose as an Agile Transformation Coach in enabling a healthy environment for teams to learn, co-create and collaborate in a better way.

About Alize Hofmeester | People & Transformation Executive, Author of Purpose Driven People - Creating business agility & sustainable growth

As a passionate People & Transformation Executive, Alize Hofmeester helps organisations to stay relevant to their customers, by reshaping their future way of working and facilitating a fresh mindset that leads to companywide flow and business agility.

Alize is considered a true visionary and thought leader in the field of business agile transformations. By unlocking the infinite human potential within an organisation, she is able to ignite new ways of working and thinking in large and complex organisations.

One thing is for sure: only changing the structure or implementing a new model does not make your organisation Agile. Alize strongly believes if you are able to facilitate the right environment where people can experiment, learn and improve, magical things will happen. That means that everyone in the organisation has to be willing to be involved and wants to build this new aspired environment.

After a successful career in banking, management consulting, healthcare and recruitment Alize started a new chapter as founder of Twinxter and creator of the People Journey Circle.

The ROI of Human-Centric Organisations
HR Horizon Summit
May 20, 2025

If you had the choice between an 8% or a 30% increase in company revenue. What would you choose? As new technologies and GenAI are quickly changing our workplaces. Hence, Change Readiness is THE HR priority for 2025. Yet, HR leaders are expected to drive these changes while juggling outdated data, processes, and ways of working. So, how can you build an environment where change feels natural rather than just another failed initiative? This masterclass is not about yet another framework or theoretical discussion. It's about getting smarter at what we humans do best. We unlock the power of Collective Intelligence. Build an adaptive, human-centric, and high-performing culture. One that thrives in ongoing change, boosts your company’s performance to new heights, and leverages the power of GenAI. This helps to make better and faster decision-making, without losing the human touch. New technologies will bring us further towards the future. People will make it happen. Join this masterclass to experience how to create a culture where change becomes a team effort and energising journey.

1. Step into a space where breakthrough ideas meet practical implementation.
2. Discover the core principles of building an adaptive organisation that is ready for the future. Explore research and real-life case studies.
3. Your company’s benefits of creating a people-centric culture.
4. Explore proven elements to drive unique, human-centric transformation journeys. No matter what the future brings.
5. Use GenAI and parallel thinking as change enablers. How digitalisation and the human touch improve your decision-making, collaboration, and trust during change.
6. Practice how to leverage Collective Intelligence. Tap into the hidden gems of your workforce to co-design change. Shift perspectives and assumptions to turn change fatigue and resistance into powerful opportunities.

The ROI of a human-centric organisation is clear. Now, it’s time for you to step up to the plate. Will you lead your company to new heights during change, or keep reacting to it? I look forward to seeing you in Lisbon.

Climate for Change
Alize Hofmeester
October 09, 2024

Imagine yourself stepping into a room crackling with the energy of visionary change-makers, where the air is charged with the anticipation of breakthroughs and innovation.

Welcome to Twinxter’s transformative Mastermind Climate for Change, where leaders with a passion for driving real change in their organisations come together to unlock the secrets of Business Agility.

You’re not just attending another conference or workshop. You are diving headfirst into an immersive experience where the boundaries of conventional thinking are pushed aside, and the power of Collective Intelligence becomes your guiding light. Here, it’s not just about exchanging ideas—it’s about harnessing the wisdom of the group to ignite profound transformations, both within your organisation and within yourself.

This catalyst for change is not your typical gathering and is exclusively designed for strategic minds—CxOs, CHROs, VPs, Directors, and other change-makers. You will be surrounded by peers who share your drive and ambition, each bringing their unique perspective to the table.

What sets this Mastermind apart is its unwavering commitment to interactivity. Through our innovative Climate for Change Experience, you will dive deep into the dynamics of organisational transformation, exploring what it truly means to develop a climate and culture that is ripe for change.

The Trust Deficit in Change Programmes
Thinkers360
November 06, 2025