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Yemi Oluseun

Founder & Principal Advisor at The Change Hive

London, United Kingdom

Yemi Oluseun is a transformation and retention strategist specialising in organisational capability, revenue operations, and long-term value creation in regulated and growth-stage organisations.

She works with founders, executives, and PE-backed leadership teams to move beyond fragile growth by strengthening retention, operating discipline, and decision-making across the customer and revenue lifecycle.

Yemi brings 15+ years of experience delivering complex transformation across financial services, fintech, and B2B SaaS, including work with Barclays, J.P. Morgan, Avalara (Vista Equity), Thredd (Advent), and international development institutions.

She is the founder of The Change Hive and a contributor to business and policy discussions on retention, organisational resilience, and sustainable growth.

Available For: Advising, Authoring, Consulting, Speaking
Travels From: London
Speaking Topics: Retention as an organisational capability, Revenue operations and defensible growth, From growth metrics to operating discipline

Yemi Oluseun Points
Academic 0
Author 19
Influencer 109
Speaker 0
Entrepreneur 0
Total 128

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Strategy & Transformation
Theatre: Europe
Minimum Project Size: $25,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2015
Media Experience: On-the-job executive media experience
Last Media Interview: 12/22/2025

Areas of Expertise

Business Strategy 30.64
Change Management
Customer Experience 30.32
Customer Loyalty 31.25
Finance
FinTech
Mergers and Acquisitions
Risk Management
Transformation 30.33

Industry Experience

Financial Services & Banking
Insurance
Professional Services

Publications

19 Article/Blogs
Why Mid-Cap Firms Struggle to Retain Their Customers — And How to Build Predictable Revenue in 2026
Import from substack.com
December 18, 2025
The tension between exploration, exploitation, and stable growth

See publication

Tags: Business Strategy, Customer Experience, Customer Loyalty

Before You Predict, Automate
Import from substack.com
November 06, 2025
The 3 Layers of Smarter AI Adoption

See publication

Tags: Business Strategy, Customer Experience, Customer Loyalty

You Don’t Lose Clients to Competitors - You Lose Them to Underuse
Import from substack.com
November 03, 2025
A $0 tactic that boosts renewals, referrals, reviews and revenue growth. How continuous education turns quiet clients into loyal advocates.

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Fix These 5 Leaks Before You Scale
Import from substack.com
September 20, 2025
The 5 Hidden Leaks Costing You Clients, Cash & Credibility

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Tags: Business Strategy, Customer Experience, Customer Loyalty

More Features. More Funnels. Still Stuck?
Import from substack.com
August 25, 2025
What if churn - not leads - is your real scaling block?

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Why Your Quiet Clients Might Be the Ones You’re Losing
Import from substack.com
August 25, 2025
Your biggest churn threat isn't your unhappy customers, it's your happiest ones.

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Tags: Business Strategy, Customer Experience, Customer Loyalty

The 3 Onboarding Moments That Make or Break Retention
Import from substack.com
August 23, 2025
How to build belief, spark internal buy-in and stop silent churn before it starts

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Tags: Business Strategy, Customer Experience, Customer Loyalty

When Values Drift, So Does Growth. What Your Culture Is Costing You.
Import from substack.com
August 23, 2025
A values-led reset for founders growing sustainably

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Founders: It’s Half-Time. Here’s What AI Still Can’t Do For You.
Import from substack.com
August 22, 2025
A Case for Grace, Boundaries and Human-First Productivity

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Software 3.0 Is Here. GPT-5 Is Coming. But Augmented Still Beats Automated.
Import from substack.com
August 22, 2025
✦ Six hours.

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Why Your GTM Isn’t Landing Clients
Import from substack.com
August 22, 2025
And What To Fix First

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Why People With Less Talent Are Charging More Than You
Import from substack.com
August 20, 2025
-The ASSAAAP™ Fix!

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Tags: Business Strategy, Customer Experience, Customer Loyalty

The Funnel Isn’t Broken. Your Retention Is.
Import from substack.com
August 20, 2025
Fix The Retention Leaks

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Tags: Business Strategy, Customer Experience, Customer Loyalty

7 Steps to Building a Scalable & Exit-Ready Business
Import from substack.com
August 20, 2025
A Guide To Sustainable Growth

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Tags: Business Strategy, Customer Experience, Customer Loyalty

10 Ways to Supercharge and Automate Your Business
Import from substack.com
August 14, 2025
And How to Get Started

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Tags: Business Strategy, Customer Experience, Customer Loyalty

The 5 Typical Benefits of Digital Transformation Programmes
Import from substack.com
August 13, 2025
Here are the five common benefits of digital transformation, key results and outcomes our clients get from their business transformation journey:

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Tags: Business Strategy, Customer Experience, Customer Loyalty

How Planning to Fail Can Lead to Success
Import from substack.com
August 12, 2025
Pre-Mortem: A Valuable Risk Management Exercise

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Tags: Business Strategy, Customer Experience, Customer Loyalty

7 Steps to Successfully Plan Business Expansion and Optimisation Projects
Import from substack.com
August 10, 2025
Lessons from Digital Transformation Projects

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Tags: Business Strategy, Customer Experience, Customer Loyalty

Retention Isn’t a Tactic. It’s a Growth Engine.
Import from substack.com
July 05, 2025
Why Retention Beats Acquisition - Every Time

See publication

Tags: Business Strategy, Customer Experience, Customer Loyalty

1 Media Interview
Brevo’s $583 Million Funding Round Signals a CRM Market Reset
CMS Wire
December 18, 2025

See publication

Tags: Customer Experience, Customer Loyalty, Transformation

Thinkers360 Credentials

2 Badges

Blog

Opportunities

1 Business Consulting
Retention-Led Growth & Revenue Operations Advisory (Executive & PE-Backed Teams)

Location: London    Fees: $25,000+

Service Type: Service Offered

I provide senior advisory support to founders, executives, and private-equity-backed leadership teams seeking to strengthen retention, operating discipline, and long-term value creation.

Engagements focus on moving beyond fragile growth by redesigning how organisations retain customers, govern revenue, and make decisions under scale and regulatory pressure.

Typical work includes retention diagnostics, revenue operations strategy, operating model and capability design, and executive-level decision support across the customer and revenue lifecycle.

This service is best suited to growth-stage or regulated businesses where retention, resilience, and execution quality materially impact valuation and defensibility.

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