Ritu Arora is a strategic marketing and communications professional with proven 17 years of expertise in building brand narratives that align with business goals and enhance market positioning. She has led high-impact leadership messaging and social media positioning for top executives, driven integrated marketing campaigns across B2B and B2C audiences, and anchored thought leadership programs in collaboration with industry bodies like ASSOCHAM, CII, and FICCI.
Her experience spans internal, external, media, and crisis communications, along with end-to-end content ownership for flagship reports, newsletters, and ESG storytelling — all with a strong focus on credibility, engagement, and brand impact. She has worked with leading brands like ONDC, EY, KPMG, Telenor, MakeMyTrip and Times Group.
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