As Chief Marketing Officer at Project Management Institute, Menaka leads efforts to strengthen PMI’s global reputation, leading all aspects of brand, communications, and marketing, including e-commerce and performance. Menaka leads efforts in evolving PMI’s story and sharing PMI’s unique value proposition with stakeholders worldwide.
Menaka has built a successful career as a strategic leader guiding Fortune 100 brands in engaging with consumers to build stronger customer-centric businesses. Throughout her career she has worked with a range of best-in-class brands including Coca-Cola, Apple, Nike, Uber, P&G, and Meta. She brings extensive experience in growth and marketing initiatives, including applying advanced analytics, guiding growth marketing strategies, and building cross-channel programs. Menaka’s experience follows a thread of customer-centricity, from online marketing to loyalty programs, to consumer insights and social media, including setting up some of the first public online communities in the early days of social media.
Prior to PMI, as President and COO of Graf Lantz, Menaka led a DTC sustainable fashion brand, to create and implement the strategic direction for the long-term business model and revenue growth trajectory, including oversight of the sales, marketing, and merchandising initiatives. Prior to Graf Lantz, she led the Social Media Exchange (SMX) service line at Ipsos, one of the largest global consumer insights firms. While at Ipsos, she grew SMX from a team of 20 to 100, with double-digit revenue growth every year.
Menaka is also passionate about supporting purpose-driven initiatives in the business world – she is on the Board of Mentors for Monday Night Mentorship, a career accelerator for people of color, and while at Ipsos, served as a leader for the Women in Ipsos ERG, and helped to establish BRIDGE, an ERG focused on Anti-Racism.
Specialties: paid and organic media, social media, online community, digital research, innovation, co-creation, collaboration work, social intelligence, social listening, data analytics, market research, consumer insights, SAAS client success, event sponsorship/production, music and film marketing
| Menaka Gopinath | Points |
|---|---|
| Academic | 0 |
| Author | 2 |
| Influencer | 49 |
| Speaker | 0 |
| Entrepreneur | 0 |
| Total | 51 |
Points based upon Thinkers360 patent-pending algorithm.
MNM Gems: Tips for Onboarding and Inheriting a New Marketing Team
Tags: Business Strategy, Leadership, Project Management
It's Menaka, like the State of Maine-aka
Tags: Business Strategy, Leadership, Project Management
