Thinkers360

Filiberto Amati

Partner at Amati & Associates

London, United Kingdom

809 Followers

International change agent and leader, launched branding and innovation consulting boutique in 2012.
We have four principal areas or intervention:
1) Branding (e.g., positioning of new brands, re-positioning of existing brands, brand architecture and design)
2) Innovation (e.g., co-creation with consumers and experts, ideation, business planning, concept validation and fine-tuning)
3) Design Thinking (e.g., workshops, co-design, wicked problem, foresight, design research )
4) Route to Market (e.g. marketing and commercial planning, portfolio analysis, International Expansion).

We are unique because we operate at the crossroads of three complementary and often contradictory discipline:
1) Consumer / Customer Insights: outside-in point of view first
2) Traditional Consulting: Analysis before the action
3) Creative/ Design Thinking: Action before Analysis

Main Sectors: FMCG, Luxury Goods, Consumer Electronics and Appliances, Media, Beer, Food and Beverages, Restaurants, Retail, Pharma/ OTC and Wines and Spirits.

Keywords: Strategy definition, Co-Innovation, growth, internationalization, expansion, consumer and shopper insights, trade marketing, marketing planning, negotiation, channel management, profit and loss management, coaching and mentoring, co-creation sessions, workshops, innovation, route-to-market optimization, branding, market research, positioning, brand architecture, planning, Consulting

Filiberto AmatiPoints
Academic5
Author80
Influencer8
Speaker14
Entrepreneur0
Total107

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Consulting/ Public Speaking
Theatre: Global
Media Experience: 20 Years
Last Media Training: 07/06/2018
Last Media Interview: 07/06/2018

Areas of Expertise

Autonomous Vehicles
Culture 31.04
Design Thinking
Digital Disruption 30.31
Fintech 30.75
Healthtech 40.50
Innovation 37.46
IoT
Leadership
Management
Marketing 42.35
Open Innovation 62.56
Startups 30.39
Sustainability
Digital Transformation 30.54
AI 30.78
Customer Experience 30.79

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Healthcare
High Tech & Electronics
Higher Education & Research
Hospitality
Insurance
Media
Pharmaceuticals
Professional Services
Retail
Travel & Transportation
Wholesale Distribution

Publications

2 Books
Understanding Open Innovation: A Primer
Amazon
October 18, 2017
his publication aims at providing an overview of the Open Innovation notion, to students and practitioners. The portrayed standpoint is the academic one, with focus on published and reviewed research: while empirical findings and the author’s personal experiences are certainly overflowing in the text, the core of the publication is based on available third party research, whether that be empirical or theoretical. We begin our quest by looking at the definition and evolution of notion of innovation from an economic theory point of view. We then explore the evolution of Innovation in management, from a closed environment, to Collaborative Innovation, until an open ecosystem as established in Open Innovation theory. Finally we provide a definition of Open Innovation, while at the same time assessing its activities, archetypes and pillars.

See publication

Tags: Open Innovation

Co-creation: Mystery Solved!
Amazon
November 30, 2014
Co-creation is nowadays an umbrella concept for many, diverse and often contradictory disciplines. This manuscript aims at providing the reader with the tools to understand co-creation, by providing a simple yet powerful framework to ask the relevant questions

See publication

Tags: Innovation, Marketing

1 Journal Publication
"Consumption Rituals: a Strategic Marketing Framework"
Economic Studies/ Institute of Economic Sciences, Polish Academy of Sciences
July 06, 2018
With the increasing awareness of the role consumption rituals exert in our societies, in our economies and in the brand building process, the authors set to define a framework for analyzing consumer rituals, and in addition to that, propose a taxonomy of consumption rituals based on type of application and context.

See publication

Tags: Innovation, Marketing

2 Keynotes
The Future of Telemedicine
Filiberto Amati
July 06, 2018
Emerging Trends shaping Telemedicine and Healthcare in the next 2 to 5 years

See publication

Tags: Healthtech

The Holy Trinity of Innovation
Bluevine Consulting
June 10, 2018
While technology is driving innovation, there is an important variable to the innovation equation: human talent

See publication

Tags: Innovation, Culture

4 Panels
Will AI replace medical professionals?
Wolves Summit October 2018
October 24, 2018

See publication

Tags: AI, Customer Experience, Healthtech

Industry 4.0 in the Automotive Sector
GWGP
October 15, 2018

See publication

Tags: Culture, Digital Transformation, Startups

Tech Trends in AI and Bigdata
MMC Conferences
October 08, 2018
Trends in AI: which areas of Artificial Intelligence are ready to cross the chasm?

See publication

Tags: AI, Digital Disruption, Digital Transformation

Fintech: Open APIs and e-IDs
MMC Conferences
July 06, 2018
Impact of Open APIs and e-IDs in the evolution of the fintech and financial offering

See publication

Tags: Digital Transformation, Fintech

Blog

Opportunities

1 Business
Growth Strategy

Location: Global    Date Available: July 06th, 2018    Fees: Negotiable

Submission Date: July 06th, 2018    Service Type: Service Offered

Branding, Innovation, Design Thinking, Commercial Excellence, International Growth

Respond to this opportunity

1 Keynote
Branding and Innovation

Location: Global    Date Available: July 06th, 2018    Fees: Negotiable

Submission Date: July 06th, 2018    Service Type: Service Offered

Branding, Innovation, Design Thinking, Commercial Excellence, International Growth

Respond to this opportunity

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Filiberto Amati