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Filiberto Amati

Partner at Amati & Associates

London, United Kingdom

International change agent and leader, launched branding and innovation consulting boutique in 2012.
We have four principal areas or intervention:
1) Branding (e.g., positioning of new brands, re-positioning of existing brands, brand architecture and design)
2) Innovation (e.g., co-creation with consumers and experts, ideation, business planning, concept validation and fine-tuning)
3) Design Thinking (e.g., workshops, co-design, wicked problem, foresight, design research )
4) Route to Market (e.g. marketing and commercial planning, portfolio analysis, International Expansion).

We are unique because we operate at the crossroads of three complementary and often contradictory discipline:
1) Consumer / Customer Insights: outside-in point of view first
2) Traditional Consulting: Analysis before the action
3) Creative/ Design Thinking: Action before Analysis

Main Sectors: FMCG, Luxury Goods, Consumer Electronics and Appliances, Media, Beer, Food and Beverages, Restaurants, Retail, Pharma/ OTC and Wines and Spirits.

Keywords: Strategy definition, Co-Innovation, growth, internationalization, expansion, consumer and shopper insights, trade marketing, marketing planning, negotiation, channel management, profit and loss management, coaching and mentoring, co-creation sessions, workshops, innovation, route-to-market optimization, branding, market research, positioning, brand architecture, planning, Consulting

Available For: Consulting, Speaking
Travels From: Global

Filiberto AmatiPoints
Academic10
Author100
Influencer8
Speaker14
Entrepreneur0
Total132

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Consulting/ Public Speaking
Theatre: Global
Media Experience: 20 Years
Last Media Training: 07/06/2018
Last Media Interview: 07/06/2018

Areas of Expertise

Autonomous Vehicles
Culture 30.52
Design Thinking 30.57
Digital Disruption 30.09
Fintech 30.35
Healthtech 34.08
Innovation 35.83
IoT
Leadership
Management
Marketing 35.53
Open Innovation 51.88
Startups 30.17
Sustainability
Digital Transformation 30.22
AI 30.72
Customer Experience 30.17

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Healthcare
High Tech & Electronics
Higher Education & Research
Hospitality
Insurance
Media
Pharmaceuticals
Professional Services
Retail
Travel & Transportation
Wholesale Distribution

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Publications

2 Books
Understanding Open Innovation: A Primer
Amazon
October 18, 2017
his publication aims at providing an overview of the Open Innovation notion, to students and practitioners. The portrayed standpoint is the academic one, with focus on published and reviewed research: while empirical findings and the author’s personal experiences are certainly overflowing in the text, the core of the publication is based on available third party research, whether that be empirical or theoretical. We begin our quest by looking at the definition and evolution of notion of innovation from an economic theory point of view. We then explore the evolution of Innovation in management, from a closed environment, to Collaborative Innovation, until an open ecosystem as established in Open Innovation theory. Finally we provide a definition of Open Innovation, while at the same time assessing its activities, archetypes and pillars.

See publication

Tags: Open Innovation

Co-creation: Mystery Solved!
Amazon
November 30, 2014
Co-creation is nowadays an umbrella concept for many, diverse and often contradictory disciplines. This manuscript aims at providing the reader with the tools to understand co-creation, by providing a simple yet powerful framework to ask the relevant questions

See publication

Tags: Innovation, Marketing

2 Journal Publications
The Potential Role of AI in Anticipating Futures from a Design Process Perspective: From the Reflexive Description of “Design” to a Discussion of Influences by the Inclusion of AI in the Futures Research Process
World Futures Review
January 10, 2020
The key question behind this article is, How is AI impacting futures research, with particular focus on foresight and design futures? To address such question, this article reports on selected epistemological and methodological traits of design futures research, on the nature of Artificial Intelligence (AI), and the potential impact of AI on the design futures domain, offering a conceptual model as theoretical junction between the domains of foresight and design. Key topics and themes addressed were selectively focused on foresight, design, design futures, weak signals, and their role in relationship with visioning and the image, AI, and a multidisciplinary discussion of how these fields relate to each other. This article is based on desk research and dialogue among the two authors, both profiled professional experts in their respective fields of design futures and AI, with a track of experience both in academic and applied research. Therefore, sources include a rich texture of bibliographic information, combined with selected input from ongoing research activities on AI and related trends, as performed in the professional field.

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Tags: AI, Design Thinking, Innovation

"Consumption Rituals: a Strategic Marketing Framework"
Economic Studies/ Institute of Economic Sciences, Polish Academy of Sciences
July 06, 2018
With the increasing awareness of the role consumption rituals exert in our societies, in our economies and in the brand building process, the authors set to define a framework for analyzing consumer rituals, and in addition to that, propose a taxonomy of consumption rituals based on type of application and context.

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Tags: Innovation, Marketing

2 Keynotes
The Future of Telemedicine
Filiberto Amati
July 06, 2018
Emerging Trends shaping Telemedicine and Healthcare in the next 2 to 5 years

See publication

Tags: Healthtech

The Holy Trinity of Innovation
Bluevine Consulting
June 10, 2018
While technology is driving innovation, there is an important variable to the innovation equation: human talent

See publication

Tags: Innovation, Culture

4 Panels
Will AI replace medical professionals?
Wolves Summit October 2018
October 24, 2018

See publication

Tags: AI, Customer Experience, Healthtech

Industry 4.0 in the Automotive Sector
GWGP
October 15, 2018

See publication

Tags: Culture, Digital Transformation, Startups

Tech Trends in AI and Bigdata
MMC Conferences
October 08, 2018
Trends in AI: which areas of Artificial Intelligence are ready to cross the chasm?

See publication

Tags: AI, Digital Disruption, Digital Transformation

Fintech: Open APIs and e-IDs
MMC Conferences
July 06, 2018
Impact of Open APIs and e-IDs in the evolution of the fintech and financial offering

See publication

Tags: Digital Transformation, Fintech

Blog

Opportunities

1 Business
Growth Strategy

Location: Global    Date Available: July 06th, 2018    Fees: Negotiable

Submission Date: July 06th, 2018    Service Type: Service Offered

Branding, Innovation, Design Thinking, Commercial Excellence, International Growth

Respond to this opportunity

1 Keynote
Branding and Innovation

Location: Global    Date Available: July 06th, 2018    Fees: Negotiable

Submission Date: July 06th, 2018    Service Type: Service Offered

Branding, Innovation, Design Thinking, Commercial Excellence, International Growth

Respond to this opportunity

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Filiberto Amati