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Astrid van Dorst

CEO at CloudAnalysts

London, United Kingdom

Astrid is a Business and Salesforce Consultant with proven track record. Her 20 years experience helps companies like yours tackle strategic challenges. With Salesforce CRM. Together with her team at CloudAnalysts, she creates actionable solutions that propel clients forward. Strong focus on digital marketing, Salesforce Marketing Cloud and Pardot (Account Engagement).

Areas of Expertise: AI, Marketing, Marketing Automation, Business Automation

Available For: Advising, Authoring, Consulting, Influencing
Travels From: Wider Londen Area, UK
Speaking Topics: digital marketing, marketing automation, marketing strategy

Astrid van Dorst Points
Academic 0
Author 42
Influencer 80
Speaker 6
Entrepreneur 30
Total 158

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Technology & Marketing Consulting - Salesforce, Pardot, Marketing Cloud, B2C & B2B Marketing
Minimum Project Size: $5,000+
Average Hourly Rate: $150-$199
Number of Employees: 11-50
Company Founded Date: 2023

Areas of Expertise

Agentic AI 30.18
AI 30.05
Analytics
Business Continuity 30.48
Business Strategy 30.07
Change Management
Cloud 31.64
CRM 31.52
Customer Experience 30.36
Customer Loyalty
Data Center 30.72
Design
Digital Disruption
Digital Transformation 30.01
EdTech
Emerging Technology 30.09
FinTech
Future of Work
HealthTech
Innovation 30.13
InsurTech
Leadership
Management 30.13
Marketing 30.62
Personal Branding 30.11
Predictive Analytics
Project Management 30.09
Sales 31.36
Social

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Healthcare
Higher Education & Research
Hospitality
Insurance
Professional Services
Real Estate
Travel & Transportation
Utilities

Publications

42 Article/Blogs
How SME can use Chat GPT Agent mode to punch above their weight
Linkedin
July 21, 2025
A few days ago, OpenAI dropped something huge: ChatGPT Agents. They can act like a smart virtual personal assistant that can browse the web, pull data, run software tools, and even create things like spreadsheets, reports, or slide decks. It can handle multi-step tasks almost like a junior team member… except it’s lightning-fast, and available 24/7. And incredibly cheap.
ChatGPT Agent allows SME to better compete with large enterprises - It can help them do more, faster, smarter. In the article I cover10 suitable use cases for SME.

See publication

Tags: Agentic AI, Business Strategy, CRM

14 Landing Page Design Best Practices to convert visitors into clients
CloudAnalysts.com
September 11, 2024
With these true & tried tips, you can level with landing page design best practices of some of the most successful online companies.

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Tags: Customer Experience, Marketing, Sales

Salesforce Foundations, a game-changing free upgrade for sales, service, and marketing teams
https://cloudanalysts.com/
September 10, 2024
This free Salesforce CRM upgrade will unite sales, service, and marketing for better customer experiences and seamless operations. Of course, it leverages data cloud and AI to realise this 360 customer view and new level of efficiencies. A great solution for SME.

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Tags: CRM, Marketing, Sales

Salesforce's latest AI innovation: Agentforce Platform with autonomous agents
CloudAnalysts.com
September 05, 2024
Salesforce Agentforce Platform lets you set up your own personal AI agents, which you can instruct to all the time consuming, routine tasks for your sales, service and marketing teams. Intelligently, but accountable. With this innovation, Salesforce sets companies up to drastically cut its service team costs. Early adopters have been able to do over 90% of cases by AI agents.

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Tags: AI, CRM, Marketing

Best email subject lines for marketing: Tips and examples for Salesforce users (and others)
https://cloudanalysts.com/
August 19, 2024
Best email subject lines for marketing: Tips and examples for Salesforce users by CloudAnalysts email marketing expert, Astrid van Dorst MBA.

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Tags: CRM, Customer Experience, Marketing

Marketing Mix for Services – a fresh take in 2024
https://CloudAnalysts.com
August 03, 2024
Learn how the marketing mix for services can transform your strategy: Practical tips to stand out & succeed in a competitive market!

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Tags: CRM, Customer Experience, Marketing

Your Complete Guide to Salesforce Business Analyst Certification
CloudAnalysts.com
July 20, 2024
Considering a new career in Salesforce? Or wondering how to take it to the next level? Becoming a Salesforce Business Analyst is a great option. Here, we’ll go over everything you need to know about getting certified.

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Tags: Business Strategy, CRM, Personal Branding

Email Marketing for eCommerce: how to maximise impact
https://CloudAnalysts.com/
July 10, 2024
Email Marketing for eCommerce to drive sales, engagement & brand loyalty. Prep for the holiday season strategically today. Here's how.

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Tags: CRM, Customer Experience, Marketing

Millennials Marketing – Email is best way to reach ‘m
Import from wordpress feed
June 24, 2024
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

10 Tips for cold email that converts
CloudAnalysts.com
June 15, 2024
Learn the tricks to the trade - so that your email converts. Simply apply these rules and you'll be amazed at how much better your email will look and feel. Better success rates ensue.

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Tags: Customer Experience, Marketing, Sales

Marketing Cloud Account Engagement (Pardot) - Marketing calendar tips to boost strategy
CloudAnalysts.com
May 15, 2024
The Pardot* marketing calendar is a powerful tool that can help marketing teams plan and execute effective campaigns. We note however that many companies are completely ignoring this part of the application....

(Pardot, currently called "Salesforce Marketing Cloud Account Engagement")

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Tags: Management, Marketing, Project Management

How much Marketing Expenditure to budget as % of Revenue? (updated)
Import from wordpress feed
February 12, 2024
Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. It’s a nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient t

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Tags: Cloud, CRM

Salesforce Project Management Tips for Success
CloudAnalysts.com
November 17, 2023
Implementing Salesforce can be a complex, but let's set you up for success! In this article, I'm highlighting the key elements of Salesforce project management, share tips on what to watch out for during implementation, and explain why it’s important to hire a committed, experienced consultant.

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Tags: CRM, Digital Transformation, Project Management

What is Marketing Cloud Account Engagement Optimizer (Pardot)
CloudAnalysts.com
November 16, 2023
In a nutshell, the Marketing Cloud Account Engagement aka Pardot Optimizer helps you get actionable recommendations to help you resolve technical issues and improve processing time and increase efficiency. Still in beta in February, but generally available in May.

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Tags: Business Continuity, Cloud, Emerging Technology

Marketing Automation for Tight budgets: The solution is unlocking its ROI.
CloudAnalysts.com
November 15, 2023
Learn how reaping marketing automation ROI potential is a great solution for tight budgets in marketing. Automate and Grow! Find out more!

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Tags: CRM, Customer Experience, Marketing

B2B Marketing Automation Strategies for Success
CloudAnalysts.com
November 15, 2023
B2B marketing automation technology can be a game-changer for your business. This article explores the benefits of B2B marketing automation and how it can help your business grow.

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Tags: Innovation, Marketing, Sales

How to craft an AI Marketing Strategy for growth & success
Import from wordpress feed
November 14, 2023
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Sale

See publication

Tags: Customer Experience, Marketing, Sales

Marketing GPT, Commerce GPT: Lift Campaigns & Shopping w/ Generative AI
Import from wordpress feed
November 14, 2023
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Sale

See publication

Tags: Customer Experience, Marketing, Sales

How to create a beautiful Pardot email button
CloudAnalysts.com
November 11, 2023
Buttons in email are notoriously difficult to code. Sure, they may look great in your editor, but will look completely different - and broken! - in a range of inboxes. Simply add this code for success. (This tip is not just for Pardot but all marketing automation platforms)

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Tags: Customer Experience, Marketing, Sales

Top Takeaways Salesforce Dreamforce 2023
CloudAnalysts.com
September 13, 2023
esterday Salesforce kicked off their annual Dreamforce conference. Dreamforce 2023 is all about AI. In Salesforce speak, that’s AI + Data + CRM. 1500+ sessions spread over a few days. Dazzling, and…overwhelming, for 40,000 people on site.

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Tags: Customer Experience, Marketing, Sales

What wows us in Winter 24 for Account Engagement?
CloudAnalysts.com
August 23, 2023
Is it just me or do these Salesforce New Release Notes come around faster than ever? I’m savouring every bit of summer sun rays as we had such a poor weather start of it. And you all may still be chewing on our Pardot release notes summer 23 highlights. But, like it or not: the Salesforce New Release Notes Winter 24 for Account Engagement (Pardot) are here! They’re still in preview mode, but we an nonetheless have a peek to prepare. And that’s what we did at CloudAnalysts

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Tags: Customer Experience, Marketing, Sales

Salesforce summer ’23 release notes – Dates & Highlights
CloudAnalysts.com
April 19, 2023
As always, the changes are causing a buzz in the Salesforce #Ohana. This new release is again packed with numerous exciting features and enhancements that promise to take Salesforce users to the next level in terms of productivity and efficiency.

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Tags: Cloud, CRM, Emerging Technology

What is Salesforce Integration? – An introduction
Import from wordpress feed
October 12, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

See publication

Tags: Customer Experience, Marketing, Sales

Salesforce Pardot Named Leader in Gartner Magic Quadrant on Lead Management
Salesforce
August 26, 2020
It’s 3x in a row now, and something to celebrate: Gartner positioned Salesforce as a Leader in the 2020 Magic Quadrant for CRM Lead Management!

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Tags: Cloud, CRM, Management

Tips to Pass the Salesforce Certified Administrator Exam
Salesforce
August 15, 2020
If you have used Salesforce for a while, you’re an ideal candidate to take the Salesforce Admin Exam. When you prep working through the Trailhead trails that are specifically for this Salesforce Admin exam, you’ll learn a thing or two that you otherwise would not have known about by just working in your day job. That’s because every company uses Salesforce differently, and not all companies are embracing Salesforce latest and greatest new features when they first come out at the New Releases, 3x per year. Then, all you’ll need is to develop test-taking skills and you’re all set.

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Tags: Cloud, Management

3 Industry Certifications
Salesforce Certified Marketing Cloud Consultant
Salesforce
July 01, 2020

Credential ID 21351632

See credential

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Tags: Cloud, Marketing

Salesforce Certified Service Cloud Consultant
Salesforce
May 01, 2020
Certified expert on designing multi-channel solutions as well as designing case management that moves customer review ratings from 1-2 stars to a consistent 5-star performance.

Credential ID 21351632

See credential

See publication

Tags: Cloud, Customer Experience, Data Center

Salesforce Certified Pardot Consultant / Salesforce Marketing Cloud Account Engagement Consultant
Salesforce
April 15, 2015
Expert in helping companies achieve business success with Pardot: lead generation and conversion, campaign management, email design, marketing automation, and more.

Pardot Credential ID 2426906

Credential ID 21351632

See credential

See publication

Tags: Cloud, CRM, Marketing

2 Videos
Data Drift: Why AI Models Decay - explained simply
Youtube
June 26, 2025
In this video we are exploring how ** data drift ** can impact your machine learning models and overall data quality in AI in a CRM or elsewhere. It can quietly destroy model performance and trust. Learn how to spot, prevent, and manage data drift—before it impacts ROI. Learn about model monitoring. Controlling Data drift is crucial for maintaining accurate predictive models and ensuring your AI stays reliable over time.

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Tags: AI, Business Continuity, CRM

What’s New at Salesforce World Tour 2025? Find Out Here!
https://www.youtube.com/@aiwithastrid
June 18, 2025
Salesforce Agentforce in Full Force!| In this video, Astrid from CloudAnalysts shares the Top 10 Takeaways from Salesforce World Tour 2025 in London, where the spotlight was on Agentforce, Salesforce’s new AI-powered digital workforce.

From Flex Credits and the Informatica acquisition, to 100+ industry-specific agent skills and the all-new AgentExchange, this less than 10-minute briefing delivers the need-to-know insights for Salesforce Product Owners, CIOs, and AI champions.

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Tags: Agentic AI, CRM, Innovation

Thinkers360 Credentials

5 Badges

Blog

Opportunities

2 Business Consultings
Digital Marketing Advisory & Email Marketing Automation Implementation Consulting

Location: Virtual; UK / US / EU    Fees: £150/hr

Service Type: Service Offered

Let us apply our deep expertise in email marketing and digital marketing to your business
* Provide an overviews of missed opportunities to drive more sales leads from your data
* To offer you insights into what's set up correctly and what needs an overhaul, to be compliant, to help you grow, to raise customer satisfaction, to reduce cost == whatever your objective.
We take on projects of varying sizes.

Respond to this opportunity

Digital Marketing Advisory & Automation Implementation Consulting

Location: Virtual; UK / US / EU    Fees: $12,000

Service Type: Service Offered

We offer marketing and CRM marketing automation consulting solutions.
* From technical audits and migrations, to business strategy, and marketing agency services.
* E.g. to increase lead conversion and boost personalisation for revenue growth.
* Typically based on Salesforce.

Respond to this opportunity

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