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Astrid van Dorst

CEO at CloudAnalysts

London, United Kingdom

6488 Followers

Astrid is a Business and Salesforce Consultant with proven track record. Her 20 years experience helps companies like yours tackle strategic challenges. With Salesforce CRM. Together with her team at CloudAnalysts, she creates actionable solutions that propel clients forward. Strong focus on digital marketing, Salesforce Marketing Cloud and Pardot.

Available For: Advising, Authoring, Consulting, Influencing
Travels From: Wider Londen Area, UK
Speaking Topics: business strategy, digital marketing

Astrid van DorstPoints
Academic0
Author29
Influencer65
Speaker0
Entrepreneur30
Total124

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Consulting - Salesforce, Pardot, Marketing Cloud, B2B Marketing,

Areas of Expertise

AI
Business Strategy
Change Management
Cloud 38.82
CRM 39.09
Customer Experience
Customer Loyalty
Data Center 35.07
Digital Disruption
Digital Transformation
Edtech
Emerging Technology
Fintech
Future of Work
Healthtech
Innovation
InsurTech
Leadership
Management 30.14
Marketing 31.71
Predictive Analytics
Sales 30.44
Social

Industry Experience

Financial Services & Banking
Healthcare
Higher Education & Research
Hospitality
Insurance
Professional Services
Travel & Transportation

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Publications

29 Article/Blogs
DAY 4 of REINVENT YOURSELF: Marketing During Lockdown
LinkedIn
April 02, 2021
"We'll pause for a couple of weeks." -- I hear more and more people halt their marketing automation plans with Salesforce, Marketing Cloud, Pardot*, a.o. Saving money when sales go down seems admirable, but really....

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Tags: Cloud, CRM, Marketing

Salesforce Marketing Cloud Case Study – Membership Organisation in Luxury Sector
Salesforce
December 13, 2020
Featuring first-class dining and banqueting and entertaining, beautiful luxury accommodation and a wide range of sporting facilities, year-round events and a thriving activities calendar, the Club provides a unique, unmatched luxury offering for members and their guests to enjoy.

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Tags: Cloud, Marketing

Salesforce Pardot Named Leader in Gartner Magic Quadrant on Lead Management
Salesforce
August 26, 2020
It’s 3x in a row now, and something to celebrate: Gartner positioned Salesforce as a Leader in the 2020 Magic Quadrant for CRM Lead Management!

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Tags: Cloud, CRM, Management

Tips to Pass the Salesforce Certified Administrator Exam
Salesforce
August 15, 2020
If you have used Salesforce for a while, you’re an ideal candidate to take the Salesforce Admin Exam. When you prep working through the Trailhead trails that are specifically for this Salesforce Admin exam, you’ll learn a thing or two that you otherwise would not have known about by just working in your day job. That’s because every company uses Salesforce differently, and not all companies are embracing Salesforce latest and greatest new features when they first come out at the New Releases, 3x per year. Then, all you’ll need is to develop test-taking skills and you’re all set.

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Tags: Cloud, Management

Terminus – Pardot ABM Integration: Definitely a Superior Solution
Salesforce
August 14, 2020
For those who are unfamiliar with these two platforms: Terminus is the leading account-based marketing platform. Salesforce Pardot is the leading B2B marketing automation platform.

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Tags: Cloud, Marketing, Data Center

Salesforce Marketing Cloud FAQ
Salesforce
July 29, 2020
When I meet new clients as a Salesforce Marketing Cloud consultant, I’m often asked the same questions over and over. So, I decided to write a Salesforce Marketing Cloud FAQ, in the hope to answer some of the basic questions before we meet. Then, if you have further questions, I’d love to hear from you directly.

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Tags: Cloud, Marketing, Data Center

The Future of Accounting in Salesforce
Import from wordpress feed
April 29, 2019
Accounting looks backwards, by definition. So, let’s start with Salesforce & Accounting today, before looking at the Future of Accounting in Salesforce. Accounting in Salesforce Today You can gain significant benefits from integrating your Accounting package with Salesforce: Eliminating double key

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Tags: Cloud, CRM

The Future of Accounting in Salesforce
Import from wordpress feed
April 28, 2019
Accounting looks backwards, by definition. So, let’s start with Salesforce & Accounting today, before looking at the Future of Accounting in Salesforce. Accounting in Salesforce Today You can gain significant benefits from integrating your Accounting package with Salesforce: Eliminating double key

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Tags: Cloud, CRM, Data Center

Highlights Salesforce Summer 19 Release – Preview
Import from wordpress feed
April 24, 2019
Ok, it’s a bit early, but based on what I’ve seen, here are the preview highlights of the Summer 19 Release Notes. Highlights New Tools to Transition to Lightning Experience, and Empower Productivity in Salesforce Overall: 2020 is the year that EVERYONE will be in Salesforce Lightning. So, it’

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Tags: Cloud, CRM

What is Datorama?
Import from wordpress feed
April 23, 2019
Ok. It is official now. We have landed in the Data-Era. Like it or not, creativity is being complemented by Data science in most advanced marketing departments. And other companies, are trying to keep up, or … ahum … avoid it as long as they can as they dwell on branding and market value. But [

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Tags: Cloud, CRM, Marketing

Highlights Salesforce Summer 19 Release – Preview
Import from wordpress feed
April 23, 2019
Ok, it’s a bit early, but based on what I’ve seen, here are the preview highlights of the Summer 19 Release Notes. Highlights New Tools to Transition to Lightning Experience, and Empower Productivity in Salesforce Overall: 2020 is the year that EVERYONE will be in Salesforce Lightning. So, it’

See publication

Tags: Cloud, CRM, Data Center

What is Datorama?
Import from wordpress feed
April 22, 2019
Ok. It is official now. We have landed in the Data-Era. Like it or not, creativity is being complemented by Data science in most advanced marketing departments. And other companies, are trying to keep up, or … ahum … avoid it as long as they can as they dwell on branding and market value. But [

See publication

Tags: Cloud, CRM, Data Center

Salesforce buys MapAnything – what it means for Service Delivery
Import from wordpress feed
April 18, 2019
Salesforce buys MapAnything, was announced today. Our consulting minds immediately go to think ‘How can that revolutionise Service Delivery’? It’s an excellent strategic move, as MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field

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Tags: Cloud, CRM

Salesforce buys MapAnything – what it means for Service Delivery
Import from wordpress feed
April 17, 2019
Salesforce buys MapAnything, was announced today. Our consulting minds immediately go to think ‘How can that revolutionise Service Delivery’? It’s an excellent strategic move, as MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field

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Tags: Cloud, CRM, Data Center

Top Salesforce Chrome Extensions 2019
Import from wordpress feed
April 16, 2019
What’s with that clock in the picture? This article about Top Salesforce Chrome Extensions is all about saving time. Being more efficient in our general computer usage is a ‘must do’. It is increasingly exciting as technology evolves, I have to confess. As a Salesforce consultant. but also as

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Tags: Cloud, CRM

Salesforce Summer 19 Release Dates – Preview Info
Import from wordpress feed
April 15, 2019
Salesforce upgrades its CRM software 3x per year, and the count-down for the Summer Release 19 will start in a mere 3 days. Find all the Salesforce Summer 19 Release Dates here in this article. The Salesforce Release Schedule What’s in 3 days? April 18 marks the sign-up date for a Salesforce ‘Sa

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Tags: Cloud, CRM

Top Salesforce Chrome Extensions 2019
Import from wordpress feed
April 15, 2019
What’s with that clock in the picture? This article about Top Salesforce Chrome Extensions is all about saving time. Being more efficient in our general computer usage is a ‘must do’. It is increasingly exciting as technology evolves, I have to confess. As a Salesforce consultant. but also as

See publication

Tags: Cloud, CRM, Data Center

Salesforce Summer 19 Release Dates – Preview Info
Import from wordpress feed
April 14, 2019
Salesforce upgrades its CRM software 3x per year, and the count-down for the Summer Release 19 will start in a mere 3 days. Find all the Salesforce Summer 19 Release Dates here in this article. The Salesforce Release Schedule What’s in 3 days? April 18 marks the sign-up date for a Salesforce ‘Sa

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Tags: Cloud, CRM, Data Center

Sales force Management System – definition in marketing
Import from wordpress feed
April 13, 2019
I make no secret about my background. I was originally in strategic marketing and business planning. Back in my days in Silicon Valley where I worked with Gartner, I also taught digital marketing in the community college. As part of this work, I would explain to new professionals the Sales force man

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Tags: Cloud, CRM

Sales force Management System – definition in marketing
Import from wordpress feed
April 12, 2019
I make no secret about my background. I was originally in strategic marketing and business planning. Back in my days in Silicon Valley where I worked with Gartner, I also taught digital marketing in the community college. As part of this work, I would explain to new professionals the Sales force man

See publication

Tags: Cloud, CRM, Data Center

How much Marketing Expenditure to budget as % of Revenue? (updated)
Import from wordpress feed
April 12, 2019
Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. It’s a nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient t

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Tags: Cloud, CRM

How much Marketing Expenditure to budget as % of Revenue? (updated)
Import from wordpress feed
April 11, 2019
Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. It’s a nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient t

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Tags: Cloud, CRM, Data Center

4 Easy Steps to Align Sales – Marketing
Import from wordpress feed
April 08, 2019
4 Easy Steps to Align Sales – Marketing STEP 1: Agree on what the ideal prospect looks like. Now, Account Execs might have their view on this. However, this view is to be complemented with market research.The person who converts the most easily can be great for quick-win sales. However, what you r

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Tags: Cloud, CRM, Marketing, Sales

4 Easy Steps to Align Sales – Marketing
Import from wordpress feed
April 07, 2019
4 Easy Steps to Align Sales – Marketing STEP 1: Agree on what the ideal prospect looks like. Now, Account Execs might have their view on this. However, this view is to be complemented with market research.The person who converts the most easily can be great for quick-win sales. However, what you r

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Tags: Cloud, CRM, Data Center

Salesforce Marketing Cloud Lessons Learnt
Import from wordpress feed
March 29, 2019
This was arguably one of the best sessions we had in a while in our London SFMC User Group, on Salesforce Marketing Cloud Lessons Learnt. Great contributions from everyone, including the audience! Good discussions. Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, finally took

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Tags: Cloud, CRM

Salesforce Marketing Cloud Lessons Learnt
Import from wordpress feed
March 28, 2019
This was arguably one of the best sessions we had in a while in our London SFMC User Group, on Salesforce Marketing Cloud Lessons Learnt. Great contributions from everyone, including the audience! Good discussions. Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, finally took

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Tags: Cloud, CRM, Data Center

Pardot Spring 19's New Marketing Automation Tools & Treasures
linkedin
February 13, 2019
As registered Salesforce implementation consulting partner, we have been fans of the Pardot Marketing Automation tool ever since it appeared in Europe and the UK. I have written about it extensively on my blog at CloudAnalysts.

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Tags: Cloud, CRM

10 Tips to Boost your Online Holiday Sales
linkedin
October 14, 2016
Online Holiday Sales. Are you ready for the season? Whether you are B2B or B2C, you can and should take advantage of the opportunities that digital marketing offers to your business in Q4. Here are 10 practical ways for you too to boost your online holiday sales.

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Tags: Cloud, Marketing, Sales

10 Benefits of Marketing Automation
linkedin
May 31, 2015
Fundamentally, marketing automation allows your company to build your brand and collect and convert leads. But there's more to the story.... [ read the full article ]

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Tags: Cloud, Marketing

3 Industry Certifications
Salesforce Certified Marketing Cloud Administrator
Salesforce
July 20, 2020

Credential ID 21351632

See credential

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Tags: Cloud, CRM

Salesforce Certified Marketing Cloud Consultant
Salesforce
July 01, 2020

Credential ID 21351632

See credential

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Tags: Cloud, Marketing

Salesforce Certified Service Cloud Consultant
Salesforce
May 01, 2020

Credential ID 21351632

See credential

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Tags: Cloud, Data Center

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Astrid van Dorst