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Astrid van Dorst

CEO at CloudAnalysts

London, United Kingdom

6816 Followers

Astrid is a Business and Salesforce Consultant with proven track record. Her 20 years experience helps companies like yours tackle strategic challenges. With Salesforce CRM. Together with her team at CloudAnalysts, she creates actionable solutions that propel clients forward.

Astrid van DorstPoints
Academic0
Author13
Influencer68
Speaker0
Entrepreneur0
Total81

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company

Areas of Expertise

AI
Change Management
Cloud 32.74
CRM 39.39
Customer Experience
Digital Disruption
Digital Transformation
Emerging Technology
Future of Work
Healthtech
Innovation
Leadership
Management
Marketing 31.19
Predictive Analytics
Social
Sales 30.65

Industry Experience

Financial Services & Banking
Healthcare
Higher Education & Research
Hospitality
Insurance
Professional Services
Travel & Transportation

Publications

13 Article/Blogs
The Future of Accounting in Salesforce
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April 29, 2019
Accounting looks backwards, by definition. So, let’s start with Salesforce & Accounting today, before looking at the Future of Accounting in Salesforce. Accounting in Salesforce Today You can gain significant benefits from integrating your Accounting package with Salesforce: Eliminating double key

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Tags: Cloud, CRM

Highlights Salesforce Summer 19 Release – Preview
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April 24, 2019
Ok, it’s a bit early, but based on what I’ve seen, here are the preview highlights of the Summer 19 Release Notes. Highlights New Tools to Transition to Lightning Experience, and Empower Productivity in Salesforce Overall: 2020 is the year that EVERYONE will be in Salesforce Lightning. So, it’

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Tags: Cloud, CRM

What is Datorama?
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April 23, 2019
Ok. It is official now. We have landed in the Data-Era. Like it or not, creativity is being complemented by Data science in most advanced marketing departments. And other companies, are trying to keep up, or … ahum … avoid it as long as they can as they dwell on branding and market value. But [

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Tags: Cloud, CRM, Marketing

Salesforce buys MapAnything – what it means for Service Delivery
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April 18, 2019
Salesforce buys MapAnything, was announced today. Our consulting minds immediately go to think ‘How can that revolutionise Service Delivery’? It’s an excellent strategic move, as MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field

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Tags: Cloud, CRM

Top Salesforce Chrome Extensions 2019
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April 16, 2019
What’s with that clock in the picture? This article about Top Salesforce Chrome Extensions is all about saving time. Being more efficient in our general computer usage is a ‘must do’. It is increasingly exciting as technology evolves, I have to confess. As a Salesforce consultant. but also as

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Tags: Cloud, CRM

Salesforce Summer 19 Release Dates – Preview Info
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April 15, 2019
Salesforce upgrades its CRM software 3x per year, and the count-down for the Summer Release 19 will start in a mere 3 days. Find all the Salesforce Summer 19 Release Dates here in this article. The Salesforce Release Schedule What’s in 3 days? April 18 marks the sign-up date for a Salesforce ‘Sa

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Tags: Cloud, CRM

Sales force Management System – definition in marketing
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April 13, 2019
I make no secret about my background. I was originally in strategic marketing and business planning. Back in my days in Silicon Valley where I worked with Gartner, I also taught digital marketing in the community college. As part of this work, I would explain to new professionals the Sales force man

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Tags: Cloud, CRM

How much Marketing Expenditure to budget as % of Revenue? (updated)
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April 12, 2019
Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. It’s a nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient t

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Tags: Cloud, CRM

4 Easy Steps to Align Sales – Marketing
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April 08, 2019
4 Easy Steps to Align Sales – Marketing STEP 1: Agree on what the ideal prospect looks like. Now, Account Execs might have their view on this. However, this view is to be complemented with market research.The person who converts the most easily can be great for quick-win sales. However, what you r

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Tags: Cloud, CRM, Marketing, Sales

Salesforce Marketing Cloud Lessons Learnt
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March 29, 2019
This was arguably one of the best sessions we had in a while in our London SFMC User Group, on Salesforce Marketing Cloud Lessons Learnt. Great contributions from everyone, including the audience! Good discussions. Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, finally took

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Tags: Cloud, CRM

Pardot Spring 19's New Marketing Automation Tools & Treasures
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February 13, 2019
As registered Salesforce implementation consulting partner, we have been fans of the Pardot Marketing Automation tool ever since it appeared in Europe and the UK. I have written about it extensively on my blog at CloudAnalysts.

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Tags: Cloud, CRM

10 Tips to Boost your Online Holiday Sales
linkedin
October 14, 2016
Online Holiday Sales. Are you ready for the season? Whether you are B2B or B2C, you can and should take advantage of the opportunities that digital marketing offers to your business in Q4. Here are 10 practical ways for you too to boost your online holiday sales.

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Tags: Cloud, Marketing, Sales

10 Benefits of Marketing Automation
linkedin
May 31, 2015
Fundamentally, marketing automation allows your company to build your brand and collect and convert leads. But there's more to the story.... [ read the full article ]

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Tags: Cloud, Marketing

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Astrid van Dorst