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Astrid van Dorst

CEO at CloudAnalysts

London, United Kingdom

Astrid is a Business and Salesforce Consultant with proven track record. Her 20 years experience helps companies like yours tackle strategic challenges. With Salesforce CRM. Together with her team at CloudAnalysts, she creates actionable solutions that propel clients forward. Strong focus on digital marketing, Salesforce Marketing Cloud and Pardot (Account Engagement).

Areas of Expertise: Marketing, Marketing Automation, Email Marketing

Available For: Advising, Authoring, Consulting, Influencing
Travels From: Wider Londen Area, UK
Speaking Topics: digital marketing, marketing automation, marketing strategy

Astrid van Dorst Points
Academic 0
Author 51
Influencer 80
Speaker 0
Entrepreneur 30
Total 161

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Technology & Marketing Consulting - Salesforce, Pardot, Marketing Cloud, B2C & B2B Marketing
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

AI
Analytics
Business Continuity 30.20
Business Strategy 30.04
Change Management
Cloud 33.16
CRM 34.89
Customer Experience 30.93
Customer Loyalty
Data Center 31.25
Design 31.17
Digital Disruption
Digital Transformation 30.01
EdTech
Emerging Technology 30.10
FinTech
Future of Work
HealthTech
Innovation 30.09
InsurTech
Leadership
Management 30.15
Marketing 31.93
Personal Branding 30.26
Predictive Analytics
Project Management 30.24
Sales 32.59
Social

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Healthcare
Higher Education & Research
Hospitality
Insurance
Professional Services
Real Estate
Travel & Transportation
Utilities

Publications

51 Article/Blogs
Top Takeaways Salesforce Dreamforce 2023
CloudAnalysts.com
September 13, 2023
esterday Salesforce kicked off their annual Dreamforce conference. Dreamforce 2023 is all about AI. In Salesforce speak, that’s AI + Data + CRM. 1500+ sessions spread over a few days. Dazzling, and…overwhelming, for 40,000 people on site.

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Tags: Customer Experience, Marketing, Sales

What wows us in Winter 24 for Account Engagement?
CloudAnalysts.com
August 23, 2023
Is it just me or do these Salesforce New Release Notes come around faster than ever? I’m savouring every bit of summer sun rays as we had such a poor weather start of it. And you all may still be chewing on our Pardot release notes summer 23 highlights. But, like it or not: the Salesforce New Release Notes Winter 24 for Account Engagement (Pardot) are here! They’re still in preview mode, but we an nonetheless have a peek to prepare. And that’s what we did at CloudAnalysts

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Tags: Customer Experience, Marketing, Sales

How to craft an AI Marketing Strategy for growth & success
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June 22, 2023
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Sale

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Tags: Customer Experience, Marketing, Sales

Aligning Salesforce CRM Solutions in Construction industry M&A
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June 09, 2023
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Sale

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Tags: Customer Experience, Marketing, Sales

5 Email Relay Salesforce Benefits You Didn’t Know But Could Use
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June 08, 2023
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Sale

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Tags: Customer Experience, Marketing, Sales

Marketing GPT, Commerce GPT: Lift Campaigns & Shopping w/ Generative AI
Import from wordpress feed
June 07, 2023
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Sale

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Tags: Customer Experience, Marketing, Sales

Adopting gender-inclusive language by design: The Infinite Guide
Import from wordpress feed
June 07, 2023
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Sale

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Tags: Customer Experience, Marketing, Sales

Salesforce Project Management Tips for Success
CloudAnalysts.com
May 10, 2023
Implementing Salesforce can be a complex, but let's set you up for success! In this article, I'm highlighting the key elements of Salesforce project management, share tips on what to watch out for during implementation, and explain why it’s important to hire a committed, experienced consultant.

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Tags: CRM, Digital Transformation, Project Management

Mastering the Pardot Marketing Calendar: Tips to Boost Your Marketing Strategy
CloudAnalysts.com
May 09, 2023
The Pardot* marketing calendar is a powerful tool that can help marketing teams plan and execute effective campaigns. We note however that many companies are completely ignoring this part of the application....

(Pardot, currently called "Salesforce Marketing Cloud Account Engagement")

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Tags: Management, Marketing, Project Management

Pardot release notes summer 23 highlights: Stay Up-to-Date on Latest Features
CloudAnalysts.com
May 03, 2023
A closer look at the Pardot release notes and how they can help you make the most of your marketing efforts.

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Tags: Customer Experience, Innovation, Marketing

Your Complete Guide to Salesforce Business Analyst Certification
CloudAnalysts.com
May 01, 2023
Considering a new career in Salesforce? Or wondering how to take it to the next level? Becoming a Salesforce Business Analyst is a great option. Here, we’ll go over everything you need to know about getting certified.

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Tags: Business Strategy, CRM, Personal Branding

B2B Marketing Automation Strategies for Success
CloudAnalysts.com
April 24, 2023
B2B marketing automation technology can be a game-changer for your business. This article explores the benefits of B2B marketing automation and how it can help your business grow.

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Tags: Innovation, Marketing, Sales

Salesforce summer ’23 release notes – Dates & Highlights
CloudAnalysts.com
April 19, 2023
As always, the changes are causing a buzz in the Salesforce #Ohana. This new release is again packed with numerous exciting features and enhancements that promise to take Salesforce users to the next level in terms of productivity and efficiency.

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Tags: Cloud, CRM, Emerging Technology

How to create a beautiful Pardot email button
CloudAnalysts.com
April 18, 2023
Buttons in email are notoriously difficult to code. Sure, they may look great in your editor, but will look completely different - and broken! - in a range of inboxes. Simply add this code for success. (This tip is not just for Pardot but all marketing automation platforms)

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Tags: Customer Experience, Marketing, Sales

Landing Page Design Best Practices to Convert Leads like a Pro
CloudAnalysts.com
April 04, 2023
With these true & tried tips, you can level with landing page design best practices of some of the most successful online companies.

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Tags: Cloud, Marketing, Sales, Design

What is Marketing Cloud Account Engagement Optimizer (Pardot)
CloudAnalysts.com
February 08, 2023
In a nutshell, the Marketing Cloud Account Engagement aka Pardot Optimizer helps you get actionable recommendations to help you resolve technical issues and improve processing time and increase efficiency. Still in beta in February, but generally available in May.

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Tags: Business Continuity, Cloud, Emerging Technology

15 Tips for cold email that converts
CloudAnalysts.com
January 23, 2023
Learn the tricks to the trade - so that your email converts. Simply apply these rules and you'll be amazed at how much better your email will look and feel. Better success rates ensue.

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Tags: Customer Experience, Marketing, Sales

Millennials Marketing – Email is best way to reach ‘m
Import from wordpress feed
November 29, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

Salesforce Genie – what you need to know
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November 23, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

Email personalisation is the new conversion rate optimisation
Import from wordpress feed
November 16, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

See publication

Tags: Customer Experience, Marketing, Sales

Salesforce winter 23 release notes best free features
Import from wordpress feed
October 24, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

What is Salesforce Integration? – An introduction
Import from wordpress feed
October 12, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

DAY 4 of REINVENT YOURSELF: Marketing During Lockdown
LinkedIn
April 02, 2021
"We'll pause for a couple of weeks." -- I hear more and more people halt their marketing automation plans with Salesforce, Marketing Cloud, Pardot*, a.o. Saving money when sales go down seems admirable, but really....

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Tags: Cloud, CRM, Marketing

Salesforce Marketing Cloud Case Study – Membership Organisation in Luxury Sector
Salesforce
December 13, 2020
Featuring first-class dining and banqueting and entertaining, beautiful luxury accommodation and a wide range of sporting facilities, year-round events and a thriving activities calendar, the Club provides a unique, unmatched luxury offering for members and their guests to enjoy.

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Tags: Cloud, Marketing

Salesforce Pardot Named Leader in Gartner Magic Quadrant on Lead Management
Salesforce
August 26, 2020
It’s 3x in a row now, and something to celebrate: Gartner positioned Salesforce as a Leader in the 2020 Magic Quadrant for CRM Lead Management!

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Tags: Cloud, CRM, Management

3 Industry Certifications
Salesforce Certified Marketing Cloud Consultant
Salesforce
July 01, 2020

Credential ID 21351632

See credential

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Tags: Cloud, Marketing

Salesforce Certified Service Cloud Consultant
Salesforce
May 01, 2020
Certified expert on designing multi-channel solutions as well as designing case management that moves customer review ratings from 1-2 stars to a consistent 5-star performance.

Credential ID 21351632

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Tags: Cloud, Customer Experience, Data Center

Salesforce Certified Pardot Consultant / Salesforce Marketing Cloud Account Engagement Consultant
Salesforce
April 15, 2015
Expert in helping companies achieve business success with Pardot: lead generation and conversion, campaign management, email design, marketing automation, and more.

Pardot Credential ID 2426906

Credential ID 21351632

See credential

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Tags: Cloud, CRM, Marketing

Thinkers360 Credentials

7 Badges

Radar

1 Prediction
2020 Predictions for Cloud Computing

Date : September 25, 2020

Connected apps, people, and devices everywhere means that cloud computing will become obsolete as a term in 2020. It’s forecast that 83% of the enterprise workload will be in the cloud next year. No longer a new phenomenon – it just is.

What will we be talking about instead? Artificial Intelligence! As part of cloud computing, with AI, we will leverage these connected apps, people and devices to automate and improve all aspects of business: from omni-channel marketing, sales forecasting, supply chain & operations optimisations to training. Exciting times ahead!

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Blog

Opportunities

1 Business
Digital Marketing Advisory & Automation Implementation Consulting

Location: Virtual; UK / US / EU    Date Available: May 10th, 2023     Fees: $12,000

Submission Date: May 10th, 2023     Service Type: Service Offered

We offer marketing and CRM marketing automation consulting solutions.
* From technical audits and migrations, to business strategy, and marketing agency services.
* E.g. to increase lead conversion and boost personalisation for revenue growth.
* Typically based on Salesforce.

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