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Astrid van Dorst

CEO at CloudAnalysts

London, United Kingdom

Astrid is a Business and Salesforce Consultant with proven track record. Her 20 years experience helps companies like yours tackle strategic challenges. With Salesforce CRM. Together with her team at CloudAnalysts, she creates actionable solutions that propel clients forward. Strong focus on digital marketing, Salesforce Marketing Cloud and Pardot (Account Engagement).

Available For: Advising, Authoring, Consulting, Influencing
Travels From: Wider Londen Area, UK
Speaking Topics: digital marketing, marketing automation, marketing strategy

Astrid van Dorst Points
Academic 0
Author 44
Influencer 80
Speaker 0
Entrepreneur 30
Total 154

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Technology & Marketing Consulting - Salesforce, Pardot, Marketing Cloud, B2C & B2B Marketing

Areas of Expertise

AI
Business Strategy 30.04
Change Management
Cloud 34.10
CRM 37.30
Customer Experience 30.78
Customer Loyalty
Data Center 31.63
Digital Disruption
Digital Transformation 30.01
EdTech
Emerging Technology 30.10
FinTech
Future of Work
HealthTech
Innovation 30.09
InsurTech
Leadership
Management 30.15
Marketing 31.82
Predictive Analytics
Sales 32.04
Social
Business Continuity 30.20
Project Management 30.27
Personal Branding 30.26
Design 40

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Healthcare
Higher Education & Research
Hospitality
Insurance
Professional Services
Real Estate
Travel & Transportation
Utilities

Publications

44 Article/Blogs
Salesforce Project Management Tips for Success
CloudAnalysts.com
May 10, 2023
Implementing Salesforce can be a complex, but let's set you up for success! In this article, I'm highlighting the key elements of Salesforce project management, share tips on what to watch out for during implementation, and explain why it’s important to hire a committed, experienced consultant.

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Tags: CRM, Digital Transformation, Project Management

Mastering the Pardot Marketing Calendar: Tips to Boost Your Marketing Strategy
CloudAnalysts.com
May 09, 2023
The Pardot* marketing calendar is a powerful tool that can help marketing teams plan and execute effective campaigns. We note however that many companies are completely ignoring this part of the application....

(Pardot, currently called "Salesforce Marketing Cloud Account Engagement")

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Tags: Management, Marketing, Project Management

Pardot release notes summer 23 highlights: Stay Up-to-Date on Latest Features
CloudAnalysts.com
May 03, 2023
A closer look at the Pardot release notes and how they can help you make the most of your marketing efforts.

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Tags: Customer Experience, Innovation, Marketing

Your Complete Guide to Salesforce Business Analyst Certification
CloudAnalysts.com
May 01, 2023
Considering a new career in Salesforce? Or wondering how to take it to the next level? Becoming a Salesforce Business Analyst is a great option. Here, we’ll go over everything you need to know about getting certified.

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Tags: Business Strategy, CRM, Personal Branding

B2B Marketing Automation Strategies for Success
CloudAnalysts.com
April 24, 2023
B2B marketing automation technology can be a game-changer for your business. This article explores the benefits of B2B marketing automation and how it can help your business grow.

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Tags: Innovation, Marketing, Sales

Salesforce summer ’23 release notes – Dates & Highlights
CloudAnalysts.com
April 19, 2023
As always, the changes are causing a buzz in the Salesforce #Ohana. This new release is again packed with numerous exciting features and enhancements that promise to take Salesforce users to the next level in terms of productivity and efficiency.

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Tags: Cloud, CRM, Emerging Technology

How to create a beautiful Pardot email button
CloudAnalysts.com
April 18, 2023
Buttons in email are notoriously difficult to code. Sure, they may look great in your editor, but will look completely different - and broken! - in a range of inboxes. Simply add this code for success. (This tip is not just for Pardot but all marketing automation platforms)

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Tags: Customer Experience, Marketing, Sales

Landing Page Design Best Practices to Convert Leads like a Pro
CloudAnalysts.com
April 04, 2023
With these true & tried tips, you can level with landing page design best practices of some of the most successful online companies.

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Tags: Cloud, Marketing, Sales, Design

What is Marketing Cloud Account Engagement Optimizer (Pardot)
CloudAnalysts.com
February 08, 2023
In a nutshell, the Marketing Cloud Account Engagement aka Pardot Optimizer helps you get actionable recommendations to help you resolve technical issues and improve processing time and increase efficiency. Still in beta in February, but generally available in May.

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Tags: Business Continuity, Cloud, Emerging Technology

15 Tips for cold email that converts
CloudAnalysts.com
January 23, 2023
Learn the tricks to the trade - so that your email converts. Simply apply these rules and you'll be amazed at how much better your email will look and feel. Better success rates ensue.

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Tags: Customer Experience, Marketing, Sales

Millennials Marketing – Email is best way to reach ‘m
Import from wordpress feed
November 29, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

Salesforce Genie – what you need to know
Import from wordpress feed
November 23, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

Email personalisation is the new conversion rate optimisation
Import from wordpress feed
November 16, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

Salesforce winter 23 release notes best free features
Import from wordpress feed
October 24, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

What is Salesforce Integration? – An introduction
Import from wordpress feed
October 12, 2022
Get the results you want from your Salesforce CRM and marketing tools with CloudAnalysts, UK Experts in Pardot, Marketing Cloud and Salesforce. Highly certified and experienced consultants. Servicing UK, EU, and US.
Our customers rate us 5-stars. Become one of our success stories. Learn more: Clou

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Tags: Customer Experience, Marketing, Sales

DAY 4 of REINVENT YOURSELF: Marketing During Lockdown
LinkedIn
April 02, 2021
"We'll pause for a couple of weeks." -- I hear more and more people halt their marketing automation plans with Salesforce, Marketing Cloud, Pardot*, a.o. Saving money when sales go down seems admirable, but really....

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Tags: Cloud, CRM, Marketing

Salesforce Marketing Cloud Case Study – Membership Organisation in Luxury Sector
Salesforce
December 13, 2020
Featuring first-class dining and banqueting and entertaining, beautiful luxury accommodation and a wide range of sporting facilities, year-round events and a thriving activities calendar, the Club provides a unique, unmatched luxury offering for members and their guests to enjoy.

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Tags: Cloud, Marketing

Salesforce Pardot Named Leader in Gartner Magic Quadrant on Lead Management
Salesforce
August 26, 2020
It’s 3x in a row now, and something to celebrate: Gartner positioned Salesforce as a Leader in the 2020 Magic Quadrant for CRM Lead Management!

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Tags: Cloud, CRM, Management

Tips to Pass the Salesforce Certified Administrator Exam
Salesforce
August 15, 2020
If you have used Salesforce for a while, you’re an ideal candidate to take the Salesforce Admin Exam. When you prep working through the Trailhead trails that are specifically for this Salesforce Admin exam, you’ll learn a thing or two that you otherwise would not have known about by just working in your day job. That’s because every company uses Salesforce differently, and not all companies are embracing Salesforce latest and greatest new features when they first come out at the New Releases, 3x per year. Then, all you’ll need is to develop test-taking skills and you’re all set.

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Tags: Cloud, Management

Terminus – Pardot ABM Integration: Definitely a Superior Solution
Salesforce
August 14, 2020
For those who are unfamiliar with these two platforms: Terminus is the leading account-based marketing platform. Salesforce Pardot is the leading B2B marketing automation platform.

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Tags: Cloud, Marketing, Data Center

Salesforce Marketing Cloud FAQ
Salesforce
July 29, 2020
When I meet new clients as a Salesforce Marketing Cloud consultant, I’m often asked the same questions over and over. So, I decided to write a Salesforce Marketing Cloud FAQ, in the hope to answer some of the basic questions before we meet. Then, if you have further questions, I’d love to hear from you directly.

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Tags: Cloud, Marketing, Data Center

The Future of Accounting in Salesforce
Import from wordpress feed
April 29, 2019
Accounting looks backwards, by definition. So, let’s start with Salesforce & Accounting today, before looking at the Future of Accounting in Salesforce. Accounting in Salesforce Today You can gain significant benefits from integrating your Accounting package with Salesforce: Eliminating double key

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Tags: Cloud, CRM

The Future of Accounting in Salesforce
Import from wordpress feed
April 28, 2019
Accounting looks backwards, by definition. So, let’s start with Salesforce & Accounting today, before looking at the Future of Accounting in Salesforce. Accounting in Salesforce Today You can gain significant benefits from integrating your Accounting package with Salesforce: Eliminating double key

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Tags: Cloud, CRM, Data Center

Highlights Salesforce Summer 19 Release – Preview
Import from wordpress feed
April 24, 2019
Ok, it’s a bit early, but based on what I’ve seen, here are the preview highlights of the Summer 19 Release Notes. Highlights New Tools to Transition to Lightning Experience, and Empower Productivity in Salesforce Overall: 2020 is the year that EVERYONE will be in Salesforce Lightning. So, it’

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Tags: Cloud, CRM

What is Datorama?
Import from wordpress feed
April 23, 2019
Ok. It is official now. We have landed in the Data-Era. Like it or not, creativity is being complemented by Data science in most advanced marketing departments. And other companies, are trying to keep up, or … ahum … avoid it as long as they can as they dwell on branding and market value. But [

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Tags: Cloud, CRM, Marketing

Highlights Salesforce Summer 19 Release – Preview
Import from wordpress feed
April 23, 2019
Ok, it’s a bit early, but based on what I’ve seen, here are the preview highlights of the Summer 19 Release Notes. Highlights New Tools to Transition to Lightning Experience, and Empower Productivity in Salesforce Overall: 2020 is the year that EVERYONE will be in Salesforce Lightning. So, it’

See publication

Tags: Cloud, CRM, Data Center

What is Datorama?
Import from wordpress feed
April 22, 2019
Ok. It is official now. We have landed in the Data-Era. Like it or not, creativity is being complemented by Data science in most advanced marketing departments. And other companies, are trying to keep up, or … ahum … avoid it as long as they can as they dwell on branding and market value. But [

See publication

Tags: Cloud, CRM, Data Center

Salesforce buys MapAnything – what it means for Service Delivery
Import from wordpress feed
April 18, 2019
Salesforce buys MapAnything, was announced today. Our consulting minds immediately go to think ‘How can that revolutionise Service Delivery’? It’s an excellent strategic move, as MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field

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Tags: Cloud, CRM

Salesforce buys MapAnything – what it means for Service Delivery
Import from wordpress feed
April 17, 2019
Salesforce buys MapAnything, was announced today. Our consulting minds immediately go to think ‘How can that revolutionise Service Delivery’? It’s an excellent strategic move, as MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field

See publication

Tags: Cloud, CRM, Data Center

Top Salesforce Chrome Extensions 2019
Import from wordpress feed
April 16, 2019
What’s with that clock in the picture? This article about Top Salesforce Chrome Extensions is all about saving time. Being more efficient in our general computer usage is a ‘must do’. It is increasingly exciting as technology evolves, I have to confess. As a Salesforce consultant. but also as

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Tags: Cloud, CRM

Salesforce Summer 19 Release Dates – Preview Info
Import from wordpress feed
April 15, 2019
Salesforce upgrades its CRM software 3x per year, and the count-down for the Summer Release 19 will start in a mere 3 days. Find all the Salesforce Summer 19 Release Dates here in this article. The Salesforce Release Schedule What’s in 3 days? April 18 marks the sign-up date for a Salesforce ‘Sa

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Tags: Cloud, CRM

Top Salesforce Chrome Extensions 2019
Import from wordpress feed
April 15, 2019
What’s with that clock in the picture? This article about Top Salesforce Chrome Extensions is all about saving time. Being more efficient in our general computer usage is a ‘must do’. It is increasingly exciting as technology evolves, I have to confess. As a Salesforce consultant. but also as

See publication

Tags: Cloud, CRM, Data Center

Salesforce Summer 19 Release Dates – Preview Info
Import from wordpress feed
April 14, 2019
Salesforce upgrades its CRM software 3x per year, and the count-down for the Summer Release 19 will start in a mere 3 days. Find all the Salesforce Summer 19 Release Dates here in this article. The Salesforce Release Schedule What’s in 3 days? April 18 marks the sign-up date for a Salesforce ‘Sa

See publication

Tags: Cloud, CRM, Data Center

Sales force Management System – definition in marketing
Import from wordpress feed
April 13, 2019
I make no secret about my background. I was originally in strategic marketing and business planning. Back in my days in Silicon Valley where I worked with Gartner, I also taught digital marketing in the community college. As part of this work, I would explain to new professionals the Sales force man

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Tags: Cloud, CRM

Sales force Management System – definition in marketing
Import from wordpress feed
April 12, 2019
I make no secret about my background. I was originally in strategic marketing and business planning. Back in my days in Silicon Valley where I worked with Gartner, I also taught digital marketing in the community college. As part of this work, I would explain to new professionals the Sales force man

See publication

Tags: Cloud, CRM, Data Center

How much Marketing Expenditure to budget as % of Revenue? (updated)
Import from wordpress feed
April 12, 2019
Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. It’s a nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient t

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Tags: Cloud, CRM

How much Marketing Expenditure to budget as % of Revenue? (updated)
Import from wordpress feed
April 11, 2019
Just came back from a client prospect meeting. My prospect shared his marketing budget with me, in absolute dollar figures. It’s a nice amount, but perhaps not enough for him to reach his goals. Maybe sufficient for his organisation to professionally establish itself as a brand; but insufficient t

See publication

Tags: Cloud, CRM, Data Center

4 Easy Steps to Align Sales – Marketing
Import from wordpress feed
April 08, 2019
4 Easy Steps to Align Sales – Marketing STEP 1: Agree on what the ideal prospect looks like. Now, Account Execs might have their view on this. However, this view is to be complemented with market research.The person who converts the most easily can be great for quick-win sales. However, what you r

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Tags: Cloud, CRM, Marketing, Sales

4 Easy Steps to Align Sales – Marketing
Import from wordpress feed
April 07, 2019
4 Easy Steps to Align Sales – Marketing STEP 1: Agree on what the ideal prospect looks like. Now, Account Execs might have their view on this. However, this view is to be complemented with market research.The person who converts the most easily can be great for quick-win sales. However, what you r

See publication

Tags: Cloud, CRM, Data Center

Salesforce Marketing Cloud Lessons Learnt
Import from wordpress feed
March 29, 2019
This was arguably one of the best sessions we had in a while in our London SFMC User Group, on Salesforce Marketing Cloud Lessons Learnt. Great contributions from everyone, including the audience! Good discussions. Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, finally took

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Tags: Cloud, CRM

Salesforce Marketing Cloud Lessons Learnt
Import from wordpress feed
March 28, 2019
This was arguably one of the best sessions we had in a while in our London SFMC User Group, on Salesforce Marketing Cloud Lessons Learnt. Great contributions from everyone, including the audience! Good discussions. Our own Jimson Lee from CloudAnalysts, who usually only hosts the event, finally took

See publication

Tags: Cloud, CRM, Data Center

Pardot Spring 19's New Marketing Automation Tools & Treasures
linkedin
February 13, 2019
As registered Salesforce implementation consulting partner, we have been fans of the Pardot Marketing Automation tool ever since it appeared in Europe and the UK. I have written about it extensively on my blog at CloudAnalysts.

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Tags: Cloud, CRM

10 Tips to Boost your Online Holiday Sales
linkedin
October 14, 2016
Online Holiday Sales. Are you ready for the season? Whether you are B2B or B2C, you can and should take advantage of the opportunities that digital marketing offers to your business in Q4. Here are 10 practical ways for you too to boost your online holiday sales.

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Tags: Cloud, Marketing, Sales

10 Benefits of Marketing Automation
linkedin
May 31, 2015
Fundamentally, marketing automation allows your company to build your brand and collect and convert leads. But there's more to the story.... [ read the full article ]

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Tags: Cloud, Marketing

3 Industry Certifications
Salesforce Certified Marketing Cloud Consultant
Salesforce
July 01, 2020

Credential ID 21351632

See credential

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Tags: Cloud, Marketing

Salesforce Certified Service Cloud Consultant
Salesforce
May 01, 2020
Certified expert on designing multi-channel solutions as well as designing case management that moves customer review ratings from 1-2 stars to a consistent 5-star performance.

Credential ID 21351632

See credential

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Tags: Cloud, Customer Experience, Data Center

Salesforce Certified Pardot Consultant / Salesforce Marketing Cloud Account Engagement Consultant
Salesforce
April 15, 2015
Expert in helping companies achieve business success with Pardot: lead generation and conversion, campaign management, email design, marketing automation, and more.

Pardot Credential ID 2426906

Credential ID 21351632

See credential

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Tags: Cloud, CRM, Marketing

Thinkers360 Credentials

7 Badges

Blog

Opportunities

1 Business
Digital Marketing Advisory & Automation Implementation Consulting

Location: Virtual; UK / US / EU    Date Available: May 10th, 2023     Fees: $12,000

Submission Date: May 10th, 2023     Service Type: Service Offered

We offer marketing and CRM marketing automation consulting solutions.
* From technical audits and migrations, to business strategy, and marketing agency services.
* E.g. to increase lead conversion and boost personalisation for revenue growth.
* Typically based on Salesforce.

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Astrid van Dorst