The world we live in is evolving at an incredible pace, but there's one thing that's universal. The life we live is a story we create with each interaction, decision and direction. For those who's profession is communication, the key to success is understanding how your brand fits within an incredibly complex ecosystem - wearable technologies, the internet of things, multi-platform experiences, etc.
Today's consumer is connected, empowered and enlightened in ways we haven't experienced. They expect and demand more from the brands that want to be included in their life story - from how they interact to how they anticipate, the expectation of brand experiences is sophisticated, real-time and responsive.
I've had the opportunity to work with some of the most incredible brands over my 25 year career, developing solutions that leverage data to drive relevance, deliver leads, convert sales and refine and define marketing workflow in an ever changing environment. Leveraging art and science, I've worked with clients to address sophisticated marketing challenges across b2b and b2c verticals. My experience includes the assessment and deployment of MarTech tools that support the demands of both brands and consumers. I've built my career on leveraging the power of data to deliver relevant content, in the right context and the right moment to engage audiences and deliver positive results.
I've had the privilege of working with companies that include Anthem, GE, IHG, The Coca-Cola Company, New York Life, Johnson & Johnson, Barclays, Cardinal Health, UPS, CIT and Microsoft to name a few.
Experience:
Strategic Planning
Marketing Technologies (MarTech)
Paid, Earned and Owned Media
Data & Insights
Channel Optimization
Next Gen. Platforms (Virtual Reality (VR), Augmented Reality (AR), Data Viz., etc.)
Available For: Authoring, Consulting, Speaking
Travels From: Atlanta, GA
| Bob Morris | Points |
|---|---|
| Academic | 0 |
| Author | 5 |
| Influencer | 16 |
| Speaker | 0 |
| Entrepreneur | 0 |
| Total | 21 |
Points based upon Thinkers360 patent-pending algorithm.
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