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Mark Schaefer

Knoxville Metropolitan Area, United States

Marketing strategist, keynote speaker, university educator, and bestselling author of "Marketing Rebellion," "KNOWN," and "Belonging to the Brand."

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Knoxville, TB
Speaking Topics: AI and business strategy, new marketing realities, personal branding, content marketing, brand communities

Mark Schaefer Points
Academic 0
Author 305
Influencer 1661
Speaker 0
Entrepreneur 0
Total 1966

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type:
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: More than 20 years

Areas of Expertise

Agile 32.01
AI
Change Management
Coaching
Customer Experience
Digital Disruption
Digital Transformation
Emerging Technology
Generative AI 30.04
Marketing 34.29
Personal Branding 62.69
Sales 41.93
Social 36.64
Startups 33.85

Industry Experience

Consumer Products
High Tech & Electronics
Higher Education & Research
Hospitality
Media
Metal Products
Primary Metal & Steel
Professional Services

Publications

5 Article/Blogs
AI SIgnals Wide Range of AI Signals Will Determine Purchasing Recommendation
Mark Schaefer
August 11, 2025
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.

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Tags: Marketing, Personal Branding, Sales

The sad and mysterious tale of my invisible book
Mark Schaefer
August 04, 2025
I have been so very blessed to be an author that people trust. Against all odds, people actually buy my books, even years after they are published. They have been translated into 15 languages, used as college textbooks, and are found in more than 700 libraries worldwide.

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Tags: Marketing, Personal Branding, Sales

Attention Economy 2.0 and the Impact on Marketing
Mark Schaefer
July 30, 2025
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?

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Tags: Marketing, Personal Branding, Sales

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Schaefer Marketing Solutions
May 05, 2024
Mark Schaefer's {grow} blog is among the top 10 marketing blogs in the world. Since 2009, Mark has blogged weekly on the latest marketing ideas and trends. He is know for his bold and accurate predictions of what is coming next.

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Tags: Innovation, Management, Marketing

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
Medium
March 27, 2023
I received early access to Bard, Google’s answer to ChatGPT, so I obviously wanted to make a quick comparison of ChatGPT versus Bard on several common marketing tasks:

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Tags: Marketing, Generative AI, Personal Branding

5 Books
KNOWN: Building and Unleashing Your Personal Brand in the Digital Age
Schaefer Marketing Solutions
May 05, 2024
A project two years in the making, KNOWN is the bestselling book on personal branding in the world

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Tags: Marketing, Personal Branding, Startups

Belonging to the Brand: Why Community is the Last Great Marketing Strategy
Amazon
January 01, 2023
Futurist Mark Schaefer explains how three global megatrends are colliding to make community the next significant marketing priority.

The best-selling author of KNOWN and Marketing Rebellion tells us how companies overlook the massive marketing potential of community and why this is the only strategy our customers will actually embrace.

Filled with inspiring ideas and captivating case studies, Belonging to the Brand is an indispensable and practical guide for every company that believes its marketing can be something more than interrupting customers.

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Tags: Social, Marketing, Personal Branding

Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds
Amazon
January 20, 2021
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?

Following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day.

From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world. Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above these barricades.

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Tags: Marketing, Sales, Personal Branding

LESSONS: Essays to Help You Embrace the Chaos
Amazon
June 24, 2019
To succeed in business today, you have to be able to embrace the chaos. Mark Schaefer helps you along through through this collection of essays.

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Tags: Marketing, Agile, Personal Branding

Marketing Rebellion: The Most Human Company Wins
Amazon
January 11, 2019
Technology has created new ways to help customers discover, share, and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department.

We can’t buy our way into these conversations, We have to earn our way in with a new business approach that appeals to constant human truths.

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Tags: Marketing, Sales, Personal Branding

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