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Dr Stacey Ashley


Sydney, Australia

Dr Stacey Ashley CSP is a Leadership & Coaching Expert.

Big Leadership.

Leaders with big vision, who challenge the status quo, make bold decisions, and take brave action, create the future.

Our world needs Big Leadership.

To lead this marathon of change, leaders must navigate the complexities of globalization, technological advancement, social interconnectivity, hybrid work, massively accelerating change, a multigenerational workforce and more.

With over 30 years’ experience, Stacey has helped 1000’s to develop their leadership competence, confidence and credibility.

The author of six Amazon #1 best selling books about leadership, Stacey has a talent for translating complex concepts into simple & practical ideas for immediate application.

Stacey is obsessed with possibility, and helping as many leaders to create a future of possibility. She typically speaks at conferences, develops leadership strategy and programs, consults and coaches.

Stacey helps CEOs and their teams:

??Build the practical foundations for effective leadership
??Get out of the trenches, to lead strategically and with influence
??Transition quickly and effectively to leading larger, more complex portfolios
??Effectively lead change and transformation
??Develop a coaching toolkit and approach
??Create a leadership coaching capability


Linkedin Top Voices 2018 & 2021

9 International Stevie Awards, including Thought Leader of the Year 2023

Nominated Telstra Business & Womens Awards 9 times

FTIEA International Leadership Excellence Award 2022

Thinkers360 Global Top 10 Thought Leaders in Coaching 2023

Top 20 Leadership Coaches 2023


FCPA - Fellow of CPA Australia
FIML - Fellow of Institute of Managers & Leaders
PCC - Professional Certified Coach, International Coaching Federation
APAC - Member, Asia Pacific Alliance of Coaches
CSP - Certified Speaking Professional
PSA- Member, Professional Speakers Australia
WSA - Member, Women Speakers Association
GSF - Member, Global Speakers Federation


ABC, ASX, AAPT, ACCOR Hotels, AEC, ANU, CSIRO, DHA, Engie, JORA, Menulog, Mustad, Navitas, NDIS, Perrigo, QLD Ed, Swisslog, Torrens Uni, UNSW, ZIP

Available For: Advising, Consulting, Speaking
Travels From: Sydney, Australia
Speaking Topics: Leadership, Coaching in the Workplace, Change & Transfomation, Leading with Heart, First Lead Yourself, Happiness at Work

Dr Stacey Ashley Points
Academic 0
Author 373
Influencer 260
Speaker 0
Entrepreneur 0
Total 633

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company

Areas of Expertise

Business Strategy 33.04
Change Management 41.92
Coaching 43.49
Diversity and Inclusion
Health and Wellness 35.26
Leadership 39.89
Management 39.88
Future of Work 31.82

Industry Experience

Federal & Public Sector
Financial Services & Banking
Professional Services


13 Article/Blogs
If Not You, Who? Why Leaders Need to Go Big with Their Leadership Right Now.
Import from
March 30, 2023
One thing that disrupts my calm is when people accept leadership roles, and they do not follow through. They want to be a leader, they like the way it sounds, they like the privileges, they like the pay, yet they do not follow through on the responsibilities. And they may not even realise this is ha

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Tags: Management, Change Management, Business Strategy

Get An Instant Leadership Power Up. Try Out Our New Resource Cards.
Import from
March 24, 2023
Use these cards alongside your copy of Power Up or independently. These questions are designed to support all of the 12 strategies shared in Power Up. And although they’re not identical to the book, they keep the themes and the areas of focus. You can choose any card and reflect on the question th

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Tags: Management, Change Management, Business Strategy

How CEOs Build A Strong Foundation for their Executive Team
Import from
March 16, 2023
How do you get the best out of your executive team?In a world of overwhelm and perpetual busyness, what makes the difference between an Executive team that struggles and one that thrives?This week I had the great fortune to work with one of my favourite CEO clients and his newly shaped exec team. A

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Tags: Management, Change Management, Business Strategy

How To First Lead Yourself. CEOs Create Strong Foundations With Boundaries And Permission.
Import from
March 09, 2023
I have had an enormous week where I have been super productive, but without a lot of spare time. On top of which I have not been sleeping all that well because my brain has been working very hard to design programs and find solutions to a couple of things I am working on.Needless to say, I am tread

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Tags: Business Strategy, Change Management, Management

Vision, Decision, Action. How Are You Leading The Future Right Now?
Import from
March 02, 2023
By the time I reached my final year of high school at the age of 17, I had been dux of my year for the previous three years. I had represented the school in more than six sports. I was school vice-captain. I had won the Citizenship Prize, I was captain of the debate team, and I had appeared in almos

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Tags: Business Strategy, Change Management, Management

Leaders Take Action To Create Great Outcomes
Import from
February 23, 2023
Hasn’t this year started with some serious activity? I don’t know about you, but I’m definitely focused on getting a lot accomplished. I love it because activity leads to outcomes.I’m seeing this all around me too, which is fabulous. I will be out and about over the coming weeks and involved

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Tags: Business Strategy, Change Management, Management

BIG LEADERSHIP: How Are You Sleeping? Why CEOs Need To Worry About the Future Right Now.
Import from
February 17, 2023
I was recently contacted to do some leadership development work with a group of executive officers in a business. Now, this group of people are high performing, they are talented, and they are seen as the future executive leaders of this business. It was wonderful to see the senior leadership were f

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Tags: Business Strategy, Change Management, Management

I’m writing the book. A call to arms for Big Leadership. Are you in?
Import from
February 09, 2023
This week has been book writing week. It is always an immersive, intense experience, and this week has been no different. I have had periods of great flow during my writing, and other periods of what I call a muddy brain, and yet the book is taking shape. I am trusting the process, as I know it will

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Tags: Business Strategy, Change Management, Management

Follow These Essential Steps. How CEOs Optimise Their Leadership Impact.
Import from
February 02, 2023
Did you know that less than 15% of the population are high-performing?And that high performers spend at least 65% of their work effort and time on the things that have high impact and are not urgent?​

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Tags: Business Strategy, Change Management, Management

Leadership. Will you go big or go home? Which one will CEOs choose?
Import from
January 27, 2023
CEOs have an enormous responsibility. Bigger than, I believe, at any time that has come before. The approaches that have worked before are simply not enough in the current world context. Hence, Big Leadership.Big Leadership has been something I have been developing for about 18 months. I wanted some

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Tags: Business Strategy, Change Management, Management

How Do CEOs Make Progress Implementing Their Strategic Priorities?
Import from
January 20, 2023
‘I’ve got so much going on at the moment and I’m finding I just don’t have time to make any real progress with the strategic priorities. I simply can’t fit them in.’I’m hearing this, or something similar, from many executives I’m working with at the moment. And I get it. There is a

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Tags: Business Strategy, Change Management, Management

Hey CEOs, One Sure Way to Become a Leadership Failure
Import from
January 12, 2023
It’s 2023 and optimism is high. There is excitement in the air, and the energy is positive. After a tough few years, people have adjusted further, recovered a little more, and are ready to take on the challenges and opportunities they see in front of them. And the focus is on the opportunities.Gre

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Tags: Business Strategy, Change Management, Management

How will you set yourself up for a sustainable leadership future?
Import from
December 22, 2022
Leaders, I celebrate you.You have given so generously of your time, attention, and energy, to support and lead the people around you. Being always attention out.Now it is time for attention in.As we approach the holiday period, consider how you will support yourself. I encourage you to be purposeful

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Tags: Business Strategy, Change Management, Management

6 Books
Big Leadership, How CEOs Create The Future
Stacey Ashley
April 30, 2023

The last few years have changed the expectation of leadership. No longer only about decision making, critical thinking, and delivering a strategic plan, but becoming a fuller, more holistic, and human approach to leadership. Leadership that is impactful, ever enhancing and evolving. That has a greater perspective, considering both tactical solutions and strategic relevance. Leadership that is a true reflection of what a community needs to support and lead them.

What got us here will not get us there. We need Big Leadership. We need bigger thinking. We need bolder decision making.. We need brave action to create the future. This book offers straightforward insight into what makes it important for leaders to adopt Big Leadership, and the impacts if they do not. As well as providing practical ideas and approaches for how.

It is time for leaders to go big.

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Tags: Change Management, Future of Work, Leadership

Power Up: 12 Simple Ideas To Nourish Your Leadership Energy, Outlook & Wellbeing
Stacey Ashley
December 09, 2021

Are you a leader trying to navigate your way through an ever-changing, ever-accelerating, complex, challenging world? Are you wondering how you’re going to keep it up for the years ahead as you lead the marathon of change?

Leading significant change and transformation is no easy task. Leaders need to champion the change, share the vision, maintain a focus on now and the future, while coping with the highs and lows of operating in rapidly evolving situations.

After months and years of being attention out, giving generously to the people and world around them, leaders are feeling the effects of leading enormous change.

This book shares 12 simple ideas to support your leadership of self, creating a sustainable way for you to lead, so you continue to show up every day. Develop your energy, positivity, resourcefulness, outlook, and resilience.

It is time to focus on you.

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Tags: Change Management, Health and Wellness, Leadership

You're On Mute, Strategies For Savvy Leaders To Show Up Online With Confidence & Credibility
Stacey Ashley
December 09, 2021

As the world scrambled to move business operations online with the outbreak of COVID, and people were challenged to become familiar with a new way of working, ‘You’re On Mute’ became one of the most used phrases in business around the globe.

Now two years later, it’s no laughing matter. With more than half of employees wanting to work remotely at least 50% of the time, and more than 75% of departments expected to have some or all of their team working remotely within the next few years, online is a significant feature of the world of work.

Leveraging online is strategically significant, and likely mission critical, for creating sustainable and relevant organisations. Yet many leaders have either failed to recognise the importance of operating effectively online or failed to take decisive action.

Are you still on mute?

This book asks the important questions to help you optimise your leadership presence, influence, and authority online.

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Tags: Business Strategy, Change Management, Leadership

Show Up21, 5 Practical Ways To Activate Your Leadership And Rise To The Challenge. A First Lead Yourself Companion
Stacey Ashley
March 12, 2021

2020 was an unprecedented year, bringing challenges that most leaders had never faced before. Leaders needed to be reactive, responsive, and cope with enormous change and a set of conditions that were largely out of their control. Many responded magnificently. Yet it isn’t over.

So how do leaders face up to these challenges and be high-performing?

Here are 5 practical strategies to help you activate your leadership and rise to the challenge. These simple actions will make it easier for you to be an effective and successful leader.

While it was written in 2021, these practical strategies continue to support leaders today.

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Tags: Change Management, Leadership, Management

First Lead Yourself, The Being of Leadership. A Practical Guide
Stacey Ashley
October 29, 2020

People choose to follow those who lead. It’s that simple.

Do you have the courage to live your leadership, rather than just talk about it. To be a true leader you need to own your leadership. To choose how you will know, be and do leadership. Are you being a leader? Would you choose to follow yourself?

Are you brave enough to first lead yourself? To be a leader who will face up to their current leadership, show up at their best every day and proactively step up their leadership.

‘First Lead Yourself’ offers practical tools, ideas, and strategies for leaders to elevate their own daily practice of leadership, to become and to be leaders.

Drawing from a range of fields, you will find easy to implement opportunities for you to build your toolkit and grow your leadership of self. To become a more focused, more equipped, more confident and more courageous leader. A leader others will choose as their leader and aspire to emulate.


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Tags: Change Management, Leadership, Management

The New Leader , From Team Member To People Leader. A Practical Guide.
Stacey Ashley
November 16, 2018

It’s simply not good business to promote a leader and then fail to develop and support them. Leaders need help to develop the skills that will take them to their next level. Being a subject matter expert, high performing team member, or doing what you’ve always done is simply not enough.

Yet many organisations are not offering enough support to their new leaders. It’s time to bridge the gap between being a member of a team and leading one.

‘The New Leader’ offers practical tools, ideas and strategies for new leaders, and leaders of leaders, to implement immediately. You will build a toolkit to focus your time and effort on the right things at the right time in the right way, and set you up for an easier transition to leadership success right now.

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Tags: Coaching, Leadership, Management

1 Media Interview
Stacey Ashley on The Practice of Leadership
March 25, 2023
In this episode Vicki’s guest, Dr. Stacey Ashley shares 3 keys to strategic leadership and explains the practice of leadership. We delve into what skills leaders need to take them to the next level. Finally, we discuss how leaders create more leaders.

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Tags: Leadership, Business Strategy, Coaching

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Dr Stacey Ashley