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Sue Yasav

SVP, Head of Payments Thought Leadership at Wells Fargo

Stamford, United States

Vice President of Thought Leadership in a Fortune 500 financial firm. Write, curate and publish thought leadership in the FinTech, payment and and retail industries. Work with subject matter experts across the company to communicate the strategic messages to audiences for top-of-funnel engagement. Measure, track and maximize results from thought leadership and content amplification.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Ridgefield, CT
Speaking Topics: Thought Leadership, Value Proposition, Digital Strategy, Artificial Intelligence

Sue Yasav Points
Academic 0
Author 18
Influencer 16
Speaker 0
Entrepreneur 0
Total 34

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Financial
Theatre: North America
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: N/A
Company Founded Date: Undisclosed

Areas of Expertise

AI 30.05
Analytics 30.21
Big Data
Customer Experience 30.41
Digital Disruption
Digital Transformation 30.05
Emerging Technology 30.05
FinTech 30.07
IoT 30.06
Marketing 30.21
Agile 30.11
Culture 30.08
AR/VR 30.22
Change Management 30.11
Retail 30.65
Customer Loyalty 30.28
RPA 30.80

Industry Experience

Financial Services & Banking


6 Article/Blogs
Shopping for AI
March 11, 2019
See our new white paper, published in partnership with Oxford Economics. Learn how retailers are putting artificial intelligence to use.

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Tags: AI, FinTech

Emerging Technology Impacting Retail
November 09, 2018
Infographic outlining how emerging technology impacts how people shop. Technologies include wearables, augmented reality and cashier-free shopping.

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Tags: AR/VR, Digital Transformation, Retail

Maximize the retail customer experience by harnessing both data and technology
July 03, 2018
Retail is undergoing a transformation. Our new white paper outlines how retailers can use the reams of data available and combine it with technology to map out a seamless journey for their customers. It's not as complicated as you would think!

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Tags: Customer Experience, Emerging Technology

Defining loyalty for a brand - tips for building the foundations of a winning loyalty program.
January 30, 2018
See our white paper on tips for building the foundation of a winning loyalty program.

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Tags: Marketing, Culture, Customer Loyalty

Path to Purchase Study
December 07, 2017
When buying big-ticket items, the path-to-purchase varies widely for online buyers vs. in-store shoppers. Guess who spends the most money? If you said in-store shoppers, you're right! In-store shoppers spend an average of 42% more than online. Surprised? See more in our Path-to-Major Purchase Study.

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Tags: Marketing

Essential Guide to Retail Technology
January 23, 2017
From mobile apps to geo-location, today's retail technology is undergoing a transformation. See my latest white paper on retail and payments technology, and its impact on the shopping experience.

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Tags: Customer Experience, IoT, Retail

4 Whitepapers
Artificial Intelligence in Retail
March 04, 2019
Synchrony, in partnership with Oxford Economics, launched a comprehensive study on the impact of Artificial Intelligence on the Retail industry. This research-based white paper delves into how retailers are using technologies made possible by AI to maximize efficiency and grow their business. Technologies like predictive analytics, chatbots and robotic process automation are discussed and analyzed.

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Tags: AI, Retail, RPA

Understanding Gen Z
August 10, 2018
Now the largest living generation, the Gen Z population is financially illiterate, and digitally proficient. This series of papers details the financial and consumption patterns of this important generation.

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Tags: Customer Experience, Digital Transformation, Culture

Harnessing Data and Technology for Customer Experience in Retail
June 08, 2018
As retail competition increases, the need to provide an outstanding customer experience (CX) does too. No longer are buying decisions made on price alone. Things like loyalty programs, a satisfying in-store experience, and easy returns are today’s retail necessities. They are the ingredients that lead to a better overall customer experience and factor heavily into customers’ buying decisions.

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Tags: Analytics, Customer Experience, Agile, Customer Loyalty

Defining Loyalty for your Brand
January 12, 2018
Before a brand launches a new loyalty program or modifies an existing one, it needs to have a clear understanding of what would drive a customer to be loyal to its brand. This white paper and associated infographic details the steps successful brands undertake to design a winning loyalty program.

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Tags: Customer Experience, Marketing, Change Management

Thinkers360 Credentials

4 Badges



1 Business
VP, Thought Leadership

Location: Stamford, CT    Date Available: February 25th, 2019     Fees: $350 - $1,500

Submission Date: February 23rd, 2019     Service Type: Service Offered

Vice President of Thought Leadership in Fortune 500 financial firm.

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