Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

Sue Yasav

Vice President, Thought Leadership at Synchrony

Stamford, United States

Vice President of Thought Leadership in a Fortune 500 financial firm. Write, curate and publish thought leadership in the FinTech, payment and and retail industries. Work with subject matter experts across the company to communicate the strategic messages to audiences for top-of-funnel engagement. Measure, track and maximize results from thought leadership and content amplification.

Available For: Authoring, Consulting, Influencing, Speaking
Travels From: Stamford, CT

Sue YasavPoints
Academic0
Author18
Influencer1
Speaker0
Entrepreneur0
Total19

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Marketing
Theatre: North America

Areas of Expertise

AI 30.52
Analytics 31.56
Big Data
Customer Experience 31.90
Digital Disruption 30.28
Digital Transformation 30.35
Emerging Technology 30.13
Fintech 30.35
Innovation
IoT 30.33
Marketing 30.63
Agile 31.57
Culture 30.35
AR/VR 30.22
Change Management 30.40
Retail 31.27

Industry Experience

Financial Services & Banking
Retail

Publications

6 Article/Blogs
Shopping for AI
linkedin
March 11, 2019
See our new white paper, published in partnership with Oxford Economics. Learn how retailers are putting artificial intelligence to use.

See publication

Tags: AI, Fintech

Emerging Technology Impacting Retail
Synchrony
November 09, 2018
Infographic outlining how emerging technology impacts how people shop. Technologies include wearables, augmented reality and cashier-free shopping.

See publication

Tags: AR/VR, Digital Transformation, Retail

Maximize the retail customer experience by harnessing both data and technology
linkedin
July 03, 2018
Retail is undergoing a transformation. Our new white paper outlines how retailers can use the reams of data available and combine it with technology to map out a seamless journey for their customers. It's not as complicated as you would think!

See publication

Tags: Customer Experience, Emerging Technology

Defining loyalty for a brand - tips for building the foundations of a winning loyalty program.
linkedin
January 30, 2018
See our white paper on tips for building the foundation of a winning loyalty program.

See publication

Tags: Marketing, Culture

Path to Purchase Study
linkedin
December 07, 2017
When buying big-ticket items, the path-to-purchase varies widely for online buyers vs. in-store shoppers. Guess who spends the most money? If you said in-store shoppers, you're right! In-store shoppers spend an average of 42% more than online. Surprised? See more in our Path-to-Major Purchase Study.

See publication

Tags: Marketing

Essential Guide to Retail Technology
linkedin
January 23, 2017
From mobile apps to geo-location, today's retail technology is undergoing a transformation. See my latest white paper on retail and payments technology, and its impact on the shopping experience.

See publication

Tags: Customer Experience, IoT, Retail

4 Whitepapers
Artificial Intelligence in Retail
Synchrony
March 04, 2019
Synchrony, in partnership with Oxford Economics, launched a comprehensive study on the impact of Artificial Intelligence on the Retail industry. This research-based white paper delves into how retailers are using technologies made possible by AI to maximize efficiency and grow their business. Technologies like predictive analytics, chatbots and robotic process automation are discussed and analyzed.

See publication

Tags: AI, Digital Disruption, Retail

Understanding Gen Z
Synchrony
August 10, 2018
Now the largest living generation, the Gen Z population is financially illiterate, and digitally proficient. This series of papers details the financial and consumption patterns of this important generation.

See publication

Tags: Customer Experience, Digital Transformation, Culture

Harnessing Data and Technology for Customer Experience in Retail
Synchrony
June 08, 2018
As retail competition increases, the need to provide an outstanding customer experience (CX) does too. No longer are buying decisions made on price alone. Things like loyalty programs, a satisfying in-store experience, and easy returns are today’s retail necessities. They are the ingredients that lead to a better overall customer experience and factor heavily into customers’ buying decisions.

See publication

Tags: Analytics, Customer Experience, Agile

Defining Loyalty for your Brand
Synchrony
January 12, 2018
Before a brand launches a new loyalty program or modifies an existing one, it needs to have a clear understanding of what would drive a customer to be loyal to its brand. This white paper and associated infographic details the steps successful brands undertake to design a winning loyalty program.

See publication

Tags: Customer Experience, Marketing, Change Management

Blog

Opportunities

1 Business
VP, Thought Leadership

Location: Stamford, CT    Date Available: February 25th, 2019    Fees: $350 - $1,500

Submission Date: February 23rd, 2019    Service Type: Service Offered

Vice President of Thought Leadership in Fortune 500 financial firm.

Respond to this opportunity

Contact Sue Yasav

Media Kit

Share Profile

Contact Info

  Profile

Sue Yasav


Latest Tweets