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Aileen Day, CCXP

Director at Aileen Day Advisory

Melbourne, Australia

Aileen Day is one of the few globally recognised and certified customer experience professionals (CCXP). She is a speaker, mentor and one of even fewer Australian admitted Forbes Coaches. Hailing from a background in customer experience for some of Australia’s largest retailers including Bunnings Australia/ New Zealand and Officeworks Australia, Aileen is committed to teaching organisations the disciplines of customer, employee, and human experience and how when applied consistently and strategically they can help you become the top performer in your market. Aileen is candid, no bullshit and leans all the way in when given the opportunity to work with driven business leaders. Outside of her CX credentials, Aileen is also a qualified Public Relations (PR) Specialist as well as a Clinical Hypno and Psychotherapist who helps her clients receive an all-rounded human experience to the programs and works that she delivers.

Aileen now coaches’ executives individually and in group settings to help them customise their brand’s customer experience design and this is your opportunity to join Aileen and a network of peers from a variety of industries to learn what makes a business become a trusted and value driven brand. Get your seat at the table and lead your business to the envy of your competitors.

Available For: Advising, Authoring, Consulting, Influencing, Speaking
Travels From: Melbourne
Speaking Topics: Customer Experience, Team Engagement and Performance, Creating Value Driven Brands and Value Driven Lives

Aileen Day, CCXP Points
Academic 5
Author 3
Influencer 3
Speaker 0
Entrepreneur 0
Total 11

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Service Provider
Business Unit: Customer Experience
Theatre: Australia
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Last Media Training: 09/17/2021
Last Media Interview: 03/23/2023

Areas of Expertise

Analytics
Business Continuity
Business Strategy 30.12
Change Management
Coaching
Culture 30.21
Customer Experience 30.32
Customer Loyalty
Design
Design Thinking
Diversity and Inclusion
Entrepreneurship 30.22
Health and Wellness
HR
Leadership
Marketing
Mental Health
Personal Branding
Project Management
Public Relations 30.85
Retail
Risk Management
Social

Industry Experience

Consumer Products
Higher Education & Research
Professional Services
Retail

Publications

1 Academic Whitepaper
Incorporating Inclusivity to Positively Impact Customer Experience Outcomes and Organizational Culture
Sage Publications
January 02, 2023
This case outlines how a leader used the practices and principles of customer experience as a business discipline—specifically, customer insights, otherwise known as voice of the customer data—to understand customer needs and to influence a change in how her organization communicates, empathizes with, and develops products for all customers. Shannon, the newly appointed Customer Experience Leader at a school and office supplies warehouse, came to find herself educating a cross-function team in the importance of not just collecting customer insights but actioning the customer feedback to close the feedback loop.

In Shannon’s position, she found an opportunity to help further progress the organization’s governance around closing the customer feedback loop. This additionally gave her the opportunity to build up her organization’s culture and accountability in inclusiveness and diversity. This case study shows how, in taking these opportunities, Shannon further progresses the organization’s capacity to become more customer centric.

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Tags: Culture, Customer Experience, Public Relations

3 Article/Blogs
Three Tell Tale Signs Your CX Needs a Re-Boot
Import from wordpress feed
June 12, 2021
So often in business, we take a lot of time and energy and we put it into customer service. And that is only really one component of the customer experience. And so, then what happens is we don’t really know to put our attention onto other areas of the business. And ultimately what happens is,

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Tags: Business Strategy, Culture, Customer Experience

The New Spin On CEHX
Import from wordpress feed
May 03, 2021
Customer experience or CX (pr. see-ex) has like most things evolved over the years. From the initial understanding of CX being that it was predominantly a way in which to measure marketing and advertising effectiveness. In the early beginnings, the understanding of the potential for businesses learn

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Tags: Business Strategy, Culture, Customer Experience

Your Business Case to Create Great CEHX In Your Organisation
Import from wordpress feed
April 12, 2021
Now for many of us, the concept of change can be a hard pill to swallow. To go through with it and see it to the end can be as fun as going down a metal slippery dip in the middle of an Australian Summer. It looks like a simple ride, but you end up … Your Business Case to Create Great CEHX In

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Tags: Business Strategy, Culture, Customer Experience

1 Media Interview
Aileen Day, Founder and Owner, Aileen Day Advisory, Value Driven Brand and Meraki Business Solutions
SAGE Publications: SAGE Business Cases Originals
October 25, 2021
Aileen Day is a globally recognised and certified customer experience professional (CCXP). Based in Melbourne, Australia, Aileen speaks and coaches businesses worldwide on how they can become a trusted and value-driven brand using the disciplines of customer experience.

She started her customer experience journey working in Bunnings as the person responsible for customer experience in Australia and New Zealand. Then, she moved to Officeworks, helping to build brand loyalty there. Now on a mission to spread her message about 'The Joy of CEHX (pr. seh-x)'.

Aileen shares her skills and knowledge to business owners, leaders, and entrepreneurs everywhere on how they can create experiences worthy of their customer's loyalty using customer, employee, and human experience as the foundation.

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Tags: Culture, Customer Experience, Entrepreneurship

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Aileen Day, CCXP