Social Media Optimization – improving and implementing social media strategy, managing presence in top social media platforms, bookmarking and directory sites, creating and curating content, growing opt-in audience, searching out what people are saying about the company/brand across the Internet. Brand building, engaging with key industry players, prospects, customers and partners, addressing customer concerns, replying to what people are saying while keeping up with the brand voice and maintaining a positive brand reputation.
Competitive Intelligence Analysis - conducting ongoing competitive assessments, overseeing ongoing analysis of competitive environment, tracking competitive marketing activities.
Web Analytics - delivering actionable insights through Google Analytics. Responsible for monthly/quarterly web analytics and other reporting activities using GA, configuration of metrics reports and dashboards and development of custom analysis. Using analytics and a critical/creative eye, I coordinate regular improvements to our web sites to enhance usability, drive conversions and better communicate our brand message.
Content Writing - I mostly write about customer service and social media. I blog at http://annasabryan.blogspot.com
I also participate in online forums, conduct relationship building efforts with industry experts, coordinate updates to product documentation and many other aspects of marketing as and when required.
Being a keen team player I have excellent people and relationship building skills and am always eager to develop my skills further.
Let's connect on Twitter: @AnnaSabryan
Points based upon Thinkers360 patent-pending algorithm.