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Maxim Behar

CEO & Chairman of the Board at M3 Communications Group, Inc.

Sofia, Bulgaria

Maxim Behar is a leading global Public Relations ?xpert, diplomat, businessman and visioner with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students, and opinion makers on the modern Public Relations, Governmental Affairs, Leadership and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e is inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

In 2020 the global edition of the prominent International Media PRWeek announced Maxim Behar as "The Best PR Professional in Europe (outside UK)".

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School Executive Program graduate, also graduated universities in Prague, Seattle and Yokohama.

He is also a member of Board of Trustees of the University of National and World Economy (UNWE) in Sofia, Bulgaria.

He is a dreamer and hard worker for a better, more dynamic and more ethical world. Maxim is also a practitioner - he likes chatting, networking, serious business projects, social media, rock music, gadgets and traveling, meeting new people and facing new challenges, reading and writing. Also he is a committed fan of golf, cycling and parachute jumping.

One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough!

In 1994 Maxim founded M3 Communication Group, Inc., a leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. The company is also an exclusive associate of Hill+Knowlton Strategies in Bulgaria.

In 2004 M3 Communications Group, Inc. founded M3 College - the only private fully licences college on PR & Marketing in Bulgaria and Maxim has been Chairman of the Board since then.

Maxim is a Chairman of the International Board of Trustees of Sir James Mancham International Centre for Peace Studies and Diplomacy in Seychelles as well as Honorary Consul General of Republic of Seychelles to Bulgaria.

Currently, Maxim Behar is Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) of Bulgarian Business Leaders Forum and tens other local and international organizations. Maxim served as Chairman of the Board of the Bulgarian Association of PR Agencies (BAPRA). He is also Global Ambassador of APRA, the African Public Relations Association and International Senior Consultant of CIPRA, The Chinese International Public Relations Association. In 2019 he was appointed Chairman of PR & Media Committee of FICAC (World Federation of Consuls). From 2018 Maxim is Vice President of Malta-Bulgarian Chamber of Commerce. Maxim is also appointed in the Advisor Board of the World's PR Museum in New York.

Available For: Speaking
Travels From: Sofia, Bulgaria
Speaking Topics: PR Strategies, Leadership, Social Media

Maxim Behar Points
Academic 0
Author 660
Influencer 414
Speaker 20
Entrepreneur 20
Total 1114

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: M3 Communications Group, Inc.
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 30
Last Media Training: 09/01/2022
Last Media Interview: 09/07/2022

Areas of Expertise

Innovation 30.03
International Relations 100
Leadership 40.57
Marketing 30.29
Public Relations 100

Industry Experience

Publications

1 Advisory Board Membership
The Global PR Revolution
AllWorth Press
October 22, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

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Tags: Leadership, Marketing, Public Relations

215 Article/Blogs
Maxim Behar: Bulgaria Is Already on a Different Planet — It’s Time for Vision, Not Division
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August 03, 2025
"The last day in Parliament for our elected representatives. A month-long vacation ahead — hats off to them. They did what they did," the host joked at the beginning of the segment, setting the tone for a conversation on the political season, social division, and Bulgaria’s path forward. Guests

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Bulgaria Needs a New Political Player with a Business Mindset
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July 30, 2025
Host: Let’s start with the pardon of Desislava Ivancheva and the recent clashes between institutions. Was the pardon surprising?
Maxim Behar: I don’t see anything wrong with the Vice President signaling that she’s preparing to launch a campaign. Personally, I believe she’ll start very soon.

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Tags: Leadership, Public Relations, International Relations

Work & Travel Quiz with Maxim Behar: Around the World in Ideas, Stories, and Lessons
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July 30, 2025
Please introduce yourself briefly: Maxim Behar – Honorary Consul General of the Republic of Seychelles in Bulgaria, a passionate traveler and adventurer, a PR expert in love with his profession, a father, husband, and dreamer.
What does traveling the world mean to you? Knowledge, emotions, and pho

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: The No-Confidence Vote Is Doomed – No Alternative, No Vision
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July 27, 2025
Host: What’s the situation with the fifth vote of no confidence? Is this initiative a foregone conclusion, or are you expecting the unexpected?
Maxim Behar: Global politics – and Bulgarian politics as well – can surprise us any day. Just look at Macron today – he recognized Palestine, going

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: "Success is a blend of passion, hard work, and vision"
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July 23, 2025
In the latest episode of an insightful podcast interview, globally recognized PR expert, entrepreneur, and Honorary Consul of the Republic of Seychelles to Bulgaria, Maxim Behar shares his thoughts on professional growth, the lessons he's learned along the way, and what it truly means to be successf

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Formula 1 in the World of PR – Passion, Vision, and Success Without Compromise
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July 21, 2025
Introduce yourself in a few words… My name is Maxim Behar. I’ve been running a large public communications and digital services company for over 30 years – M3 Communications Group, Inc. I strive to create new standards in our industry, not just in Bulgaria but globally. I’m the President of

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Politicians Struggle to Communicate with Society
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July 07, 2025
Political Communication Today
“The danger lies in the fact that politicians have started to speak the way they talk in their kitchens or in bars. That is who they really are, not the people we see in pre-arranged interviews.” – shared Maxim Behar.
He emphasized that in recent weeks, we have wi

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Tags: Leadership, Public Relations, International Relations

"VIVA BULGARIA" — when music meets PR and Patriotism becomes a global language
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June 25, 2025
His latest track, "VIVA BULGARIA", created in collaboration with Bulgarian rap legend Big Sha (Misho Shamara) and his son Lil Sha, was premiered on BG Radio—his “favorite radio station in Bulgaria,” as he calls it.
“I don’t see myself as a professional singer—this is more about marketing

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Inspiration Begins with the Smallest Things — Even a Single Word
Maxim Behar
June 19, 2025
In a candid and dynamic interview on the morning show “Exactly at 10,” Maxim Behar shared not only the breadth of his professional journey, but also his personal philosophy on life, success, communication… and even music.

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Tags: International Relations, Leadership, Public Relations

Maxim Behar: Inspiration Begins with the Smallest Things — Even a Single Word
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June 18, 2025
Host: Max, I introduced you as a PR expert, but that title is far too narrow for you. You're an entrepreneur, journalist, diplomat, and now — a creator…
Maxim: I’m just someone who does his work with joy. I was a journalist, founded my PR agency 30 years ago, and since then, I’ve been involv

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: “Viva Bulgaria” Is Musical PR for the Country
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June 18, 2025
“This is not just a song — it’s marketing, PR, a message to the entire world,” Maxim said about “Viva Bulgaria”, which positions Bulgaria as a modern, ambitious, and open-minded country through a fresh and inspiring composition.
“I love speaking positively about Bulgaria. Everyone alre

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: "The Euro Is Like Hot Water – Once You Have It, You Don’t Want Anything Else"
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June 16, 2025
Host: Mr. Behar, how do you interpret President Radev’s statements and the protests against the euro?
Maxim: Over the past few months, this debate seems almost comical to me. The opponents of the euro are louder, more present, but it all resembles a debate over whether we should bathe in hot or co

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: “The Euro is a Natural Step – What We Need Is Vision, Not Division”
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June 16, 2025
Host: “President Radev stated that the Parliament has turned its back on the people and that trust can only be restored through a referendum on the euro. How do you interpret this, Mr. Behar?”
Maxim: “It’s difficult for me to step into the president’s shoes. I find the way he delivers his

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Tags: Leadership, Public Relations, International Relations

"VIVA BULGARIA" — when music meets PR and Patriotism becomes a global language
Maxim Behar
June 16, 2025
His latest track, "VIVA BULGARIA", created in collaboration with Bulgarian rap legend Big Sha (Misho Shamara) and his son Lil Sha, was premiered on BG Radio—his “favorite radio station in Bulgaria,” as he calls it.

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Tags: International Relations, Leadership, Public Relations

“Viva Bulgaria” – Maxim Behar’s New Musical Tribute to His Homeland, Featuring Big Sha and Lil Sha
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June 15, 2025
“I’ve dreamed of writing a song about Bulgaria for years—one that people could easily find on Spotify or YouTube when they search for the word ‘Bulgaria’. And now, here it is: Viva Bulgaria,” said Behar in a televised interview where the song debuted.
The music was composed by Lil Sha, w

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Tags: Leadership, Public Relations, International Relations

Leadership, PR, and the Power of Authenticity: An Inspiring Conversation Between Tsveti Radoycheva and Maxim Behar
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June 09, 2025
Tsveti Radoycheva: How did you become passionate about music and start rapping?
Maxim Behar: It all started as a joke—a late-night Facebook exchange with Misho Shamara turned into a song. The track "PR Royale" was born from that. I'm not a singer, but I used music as a way to send messages. I beli

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Macron’s Scandals Reveal How Fragile Political Brands Are in the Age of Transparency
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June 09, 2025
The recent visit of French President Emmanuel Macron to Vietnam made headlines not because of diplomatic milestones, but due to a peculiar moment involving his wife Brigitte. As the couple disembarked their plane in Hanoi, footage emerged showing a hand striking Macron’s face—an incident that qu

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Tags: Leadership, Public Relations, International Relations

Maxim Behar Launches New Global AI Music Project – “Viva Bulgaria”
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June 03, 2025
A brand new single titled “Viva Bulgaria” by renowned PR expert Maxim Behar has just been released, accompanied by a futuristic music video created with the help of artificial intelligence. This project aims to present a fresh, modern, and inspiring image of Bulgaria to global audiences, positio

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Tags: Leadership, Public Relations, International Relations

Maxim Behar Named Among “Top 100 Executives” for 2025
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May 29, 2025
The voting process was open and anonymous, allowing anyone to cast their vote, while the initial nominations—nearly one thousand professionals from the business world—were curated by Career Show. Only 100 of them made it into the final list after a two-week public vote.
The ranking honors top-le

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Tags: Leadership, Public Relations, International Relations

The Professionals at the Office of M3 Communications. What Does It Mean to Be a PR Expert Today?
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May 27, 2025

“PR is telling the truth in a way that people understand,” summarized Maxim Behar. “This is my newest definition after years of searching for the right words. Truth is at the core, and presenting it clearly—that’s our creative job.”

The conversation focused on how young people perceive

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Tags: Leadership, Public Relations, International Relations

Choose goals no one has reached before
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May 22, 2025
Introduce yourself in a few sentences...
More than 30 years ago, I founded M3 Communications Group, Inc. and remain its CEO to this day. I am passionate about my business and hold numerous international roles across various boards and committees. Currently, I serve as the President of the World Comm

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Macron’s Scandals Reveal How Fragile Political Brands Are in the Age of Transparency
Maxim Behar
May 07, 2025
The recent visit of French President Emmanuel Macron to Vietnam made headlines not because of diplomatic milestones, but due to a peculiar moment involving his wife Brigitte. As the couple disembarked their plane in Hanoi, footage emerged showing a hand striking Macron’s face—an incident that quickly fueled speculation, including claims of AI manipulation or even Russian propaganda.

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Tags: International Relations, Leadership, Public Relations

Maxim Behar Launches New Global AI Music Project – “Viva Bulgaria”
Maxim Behar
May 05, 2025
A brand new single titled “Viva Bulgaria” by renowned PR expert Maxim Behar has just been released, accompanied by a futuristic music video created with the help of artificial intelligence. This project aims to present a fresh, modern, and inspiring image of Bulgaria to global audiences, positioning the country on the international music scene through major streaming platforms and global charts.

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Tags: International Relations, Leadership, Public Relations

Maxim Behar: The World Needs Action, Not Just Messages
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April 28, 2025
Host: Mr. Behar, how would you explain the power of Pope Francis’ messages, and why do you think he was able to reach so many people around the world?
Maxim Behar: There are hundreds of millions of Catholics around the world, and without a doubt, Pope Francis—like his predecessors—had a tremen

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Tags: Leadership, Public Relations, International Relations

Ministry of Branding. Now is the Time!
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April 27, 2025
We create our own future, and it depends entirely on us what it will look like, says Dr. Maxim Behar, renowned PR expert, diplomat, and entrepreneur.
Dr. Maxim Behar is a globally recognized PR professional, diplomat, and entrepreneur. He is the only Eastern European expert inducted into the Global

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Tags: Leadership, Public Relations, International Relations

2 Books
The Morning After: COVID-19 has awoken leaders in a new world. Here's how we're going to live in it...
Independently published
February 16, 2021
It’s all about leadership…"Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution and many other books. Behar is a globally renowned PR expert, writer, and diplomat, Harvard Kennedy School graduate.

The Morning After is dedicated to leadership and modern communications during and after COVID 19 pandemic.

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Tags: Leadership, Public Relations, International Relations

The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Allworth
October 15, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

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Tags: Leadership, Public Relations

1 eBook
Little Book for The Big PR
M3 Communications Group, Inc.
September 07, 2020
The Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution, Generation F, Little Book for the Big PR and 111 Rules How to Make It. Behar is and globally renowned PR expert, writer, and diplomat.

The Morning After is dedicated to the past events in 2020 - COVID 19, pandemic, lockdowns, and its influence on leadership and business management.

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Tags: Leadership, Public Relations, International Relations

2 Keynotes
Leaders in the Pandemic Jungle | Maxim Behar | TEDxLozenets
TED
September 01, 2021
Maxim Behar is globally renown Public Relations and media expert, manager and diplomat. in 1994 he founded PR company M3 Communications Group, Inc. and since then he is CEO and Chairman of the Board and the company is among the leading on the market. Behar graduated Harvard Kennedy School and also The University of Economics in Prague and also trainings in Yokohama Kenshu Center and The Pacific Institute in Seattle. He was a president of the World PR Organization ICCO until 2017 and now is president of the the World Communications Forum Association, based in Davos, Switzerland.

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Tags: Leadership, Public Relations, International Relations

The Price of Living in Social Media Chaos | Maxim Behar | TEDxPlovdiv
TED
June 27, 2017
The leader in public communications and media relations in Bulgaria! What is the price of living in social media world?

Maxim Behar is a founder and manager of M3 Communications Group, Inc., a leader in public communications and media relations in Bulgaria. He is President of the ICCO - World PR Organization. He is a member of the board of directors of the Bulgarian Association of PR Agencies, the Bulgarian Business Leaders Forum, the Bulgarian Investment Forum. He is also a member of the Board of the World PR Museum in New York and Honorary Consul General of the Republic of Seychelles in Bulgaria.

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Tags: Leadership, Public Relations, International Relations

1 Media Interview
Maxim Behar for Euronews: The Lost Battles of the Bulgarian 47th Parliament
Maxim Behar
September 01, 2022
Host: Welcome! In fact, how will we remember the 47th National Assembly, which turned out to be somewhat shorter-lived than we expected. Mr. Behar?

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Tags: Leadership, Public Relations, International Relations

105 Videos
@maxbeharlive #dream #big
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August 03, 2025

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive on politics
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August 03, 2025

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive on #socialmedia and more...
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August 02, 2025

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Tags: Leadership, Public Relations, International Relations

Maxim Behar for Nova News TV Morning Show wraps up...
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July 31, 2025

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Tags: Leadership, Public Relations, International Relations

Maxim Behar on Bulgaria's political stage and recent developments...
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July 31, 2025

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Tags: Leadership, Public Relations, International Relations

Great Talk on the brand new BrandTalks Podcast....
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July 29, 2025

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Tags: Leadership, Public Relations, International Relations

@M3groupPRprojects - the digital agency which can predict the future...
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July 28, 2025

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive on decisions in business
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July 27, 2025

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive talks on #Bulgaria
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July 27, 2025

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Tags: Leadership, Public Relations, International Relations

Maxim Behar commenting on the political environment in Bulgaria...
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July 27, 2025

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive mood...
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July 27, 2025

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#kingcharles on meetings with @maxbeharlive
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July 27, 2025

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@maxbeharlive talks on #business
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July 27, 2025

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Tags: Leadership, Public Relations, International Relations

#Runaway by @maxbeharlive @#bigsha and @#lilsha
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July 27, 2025

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Tags: Leadership, Public Relations, International Relations

@ChefoPodcast vs @maxbeharlive on #Bulgaria
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July 26, 2025

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Tags: Leadership, Public Relations, International Relations

Maxim Behar on Nova New TV Morning Show on political environemnt...
Youtube
June 17, 2025
...in Bulgaria and early selection of the future presidential candidates..

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Tags: International Relations, Leadership, Public Relations

Maxim Behar on Sharp at 10 a.m. Morning Show on BG+TV Channel about...
Youtube
June 11, 2025
... his musical projects, values of life, business career, and many other interesting topics...

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Tags: International Relations, Leadership, Public Relations

@maxbeharlive on #PR #business and it future.... @M3groupPRprojects
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April 21, 2025

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#Behar Summit is coming to #Bejar! Apply now! @maxbeharlive
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April 15, 2025

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Davos Communications Summit 2025 - amazing experience for all PR world!
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April 12, 2025

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#Revolutions by @maxbeharlive Worth to read now on Amazon!
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April 06, 2025

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@maxbeharlive never grows old... especially speaking in #Davos Summit!
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April 06, 2025

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@maxbeharlive and www.beharbooks.com
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April 06, 2025

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@maxbeharlive on how-to-employ staff!
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April 06, 2025

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@maxbeharlive office moments at @M3groupPRprojects :)
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April 06, 2025

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Thinkers360 Credentials

4 Badges

Blog

Opportunities

1 Business Consulting
Public Relation & Social Media

Location: Virtual or All over the world    Fees: 1 200 for 4 hours

Service Type: Service Offered

Maxim Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders audiences, practitioners, students, and opinion makers on modern Public Relations and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e was inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School graduate, who also graduated from universities in Prague, Seattle, and Yokohama.

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