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Maxim Behar

CEO & Chairman of the Board at M3 Communications Group, Inc.

Sofia, Bulgaria

Maxim Behar is a leading global Public Relations ?xpert, diplomat, businessman and visioner with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students, and opinion makers on the modern Public Relations, Governmental Affairs, Leadership and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e is inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

In 2020 the global edition of the prominent International Media PRWeek announced Maxim Behar as "The Best PR Professional in Europe (outside UK)".

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School Executive Program graduate, also graduated universities in Prague, Seattle and Yokohama.

He is also a member of Board of Trustees of the University of National and World Economy (UNWE) in Sofia, Bulgaria.

He is a dreamer and hard worker for a better, more dynamic and more ethical world. Maxim is also a practitioner - he likes chatting, networking, serious business projects, social media, rock music, gadgets and traveling, meeting new people and facing new challenges, reading and writing. Also he is a committed fan of golf, cycling and parachute jumping.

One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough!

In 1994 Maxim founded M3 Communication Group, Inc., a leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. The company is also an exclusive associate of Hill+Knowlton Strategies in Bulgaria.

In 2004 M3 Communications Group, Inc. founded M3 College - the only private fully licences college on PR & Marketing in Bulgaria and Maxim has been Chairman of the Board since then.

Maxim is a Chairman of the International Board of Trustees of Sir James Mancham International Centre for Peace Studies and Diplomacy in Seychelles as well as Honorary Consul General of Republic of Seychelles to Bulgaria.

Currently, Maxim Behar is Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) of Bulgarian Business Leaders Forum and tens other local and international organizations. Maxim served as Chairman of the Board of the Bulgarian Association of PR Agencies (BAPRA). He is also Global Ambassador of APRA, the African Public Relations Association and International Senior Consultant of CIPRA, The Chinese International Public Relations Association. In 2019 he was appointed Chairman of PR & Media Committee of FICAC (World Federation of Consuls). From 2018 Maxim is Vice President of Malta-Bulgarian Chamber of Commerce. Maxim is also appointed in the Advisor Board of the World's PR Museum in New York.

Available For: Speaking
Travels From: Sofia, Bulgaria
Speaking Topics: PR Strategies, Leadership, Social Media

Speaking Fee $450

Maxim Behar Points
Academic 0
Author 208
Influencer 414
Speaker 20
Entrepreneur 20
Total 662

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: M3 Communications Group, Inc.
Media Experience: 30
Last Media Training: 09/01/2022
Last Media Interview: 09/07/2022

Areas of Expertise

International Relations 100
Leadership 37.77
Marketing 31.32
Public Relations 100

Industry Experience

Publications

1 Advisory Board Membership
The Global PR Revolution
AllWorth Press
October 22, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

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Tags: Leadership, Marketing, Public Relations

36 Article/Blogs
Maxim Behar: Can Charles III visit Bulgaria as king?
Maxim Behar
September 16, 2022
Maxim Behar, businessman, journalist, PR expert and diplomat, is a guest in the Actualno.com studio. Behar gave his opinion on the topic "What next from here?", as well as "What kind of man and king is Charles III?" Maxim Behar also talks about his many...

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Tags: Leadership, Public Relations, International Relations

Memories of Elizabeth II: Stories by Maxim Behar
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September 14, 2022
Host: Let's start with that. How will you remember Queen Elizabeth II?
Maxim: I had a long correspondence with the Queen, as one of my very few unfulfilled dreams was to invite her to visit Bulgaria. Along with the Tsar, who was then Prime Minister, of course, we would also involve the President, wh

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: The world will change in a flash after the death of Elizabeth II, a new era is coming
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September 14, 2022
Host: Mr. Behar, how will the United Kingdom actually change now after the death of Queen Elizabeth?
Maxim: The whole world is changing, and it's changing at lightning speed. I hope that what King Charles will propose in the next few months will be an even more modern reign, an even more flexible st

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Tags: Leadership, Public Relations, International Relations

Maxim Behar for the bTV special on the accession of King Charles III to the throne of Great Britain
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September 14, 2022
Host: About the new era that is beginning and the era that is gone, we will talk with our panelists in the studio – the translator Mariana Hill and the communication expert and diplomat Maxim Behar. Hello and welcome! Mr. Behar, the ceremony will be televised for the first time and the curtain wil

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Tags: Leadership, Public Relations, International Relations

Maxim Behar before the Bulgarian National Television in the special program "After the Queen - the world mourns Elizabeth II"
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September 14, 2022
Host: A historical, world-famous person has passed away - Elizabeth II. Words about the Queen from our guests Mariana Hill and Maxim Behar, PR expert and communicator. Mr. Behar, you have released your personal photos with Prince Charles.
Maxim: They are part of the several meetings I had with him,

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Tags: Leadership, Public Relations, International Relations

A FEW WORDS TO BEGIN WITH...
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September 13, 2022
I was a correspondent for a daily newspaper “Duma” from Bulgaria from 1988 till 1991 in Warsaw. During this period, I published thousands of articles about the changes in the region, the falling of communism, the establishing of market economy and the democracy. In fact, in all countries around

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Tags: Leadership, Public Relations, International Relations

THE SPECIAL ENVOY OF DUMA NEWSPAPER REPORTS FROM VILNIUS
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September 13, 2022
VILNIUS, January 13 - At first glance, everything in Vilnius seems calm. At least for now, the streets seem full of people, which is unusual for the cold weather and thick snow. Parliament is not accepting any accreditations for journalists, so I cannot report the location from which I am transmitti

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Tags: Leadership, Public Relations, International Relations

THE SITUATION IN LITHUANIA STILL HIDES MANY UNKNOWNS
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September 13, 2022
VILNIUS, January 16 - A special parliamentary committee was set up in the Lithuanian capital late last night to investigate the army's actions a few days ago when its units occupied several important public buildings in Vilnius, including the radio and television centre. The committee is headed by L

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Tags: Leadership, Public Relations, International Relations

CALM DAY IN LITHUANIA
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September 13, 2022
VILNIUS, January 19- As of today, the clouds of tension in Vilnius seem to have been cleared. Not a single night military patrol, disorders, nor a tank or armored personnel carrier on the streets was seen last night. Although several thousand people remained on duty, guarding near the Parliament, a

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Tags: Leadership, Public Relations, International Relations

THE SHOCK IN LITHUANIA IS OVER, THE TENSION REMAINS
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September 13, 2022
VILNIUS, January 21- The night in the Lithuanian capital was tense again. All roads to it - according to the parliamentary spokesman Audrius Ažubalis were blocked by paratroopers. Several incidents occurred after midnight, two of them involving weapons. In a dispute between a driver and random civi

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Tags: Leadership, Public Relations, International Relations

BLACK CROSS OVER LITTLE LITHUANIA
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September 13, 2022
VILNIUS, January 21- By the time you read these lines on a Monday - probably - cold January morning, it might all be over here. Or maybe it is just beginning. Who knows? Either way, it is hard to predict with any accuracy the unfolding of these definitely dramatic and difficult days for Lithuania. S

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Tags: Leadership, Public Relations, International Relations

THE LITHUANIAN LANDING OPERATION
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September 13, 2022
VILNIUS, January 28- He told me on his Warsaw phone that he was awaiting confirmation to go to Vilnius, and the editorial office gave him the okay, because it was in dire need of information. And so, Maxim turned out to be the first Bulgarian correspondent at the site of the most tragic events in sm

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Tags: Leadership, Public Relations, International Relations

THE STARS RISE AFTER MIDNIGHT
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September 13, 2022
VILNIUS, February 04- When I left for Vilnius, everything was calm. Even suspiciously calm. It was already known that there was a National Salvation Committee. However, no one knew who the members were. And to this day, no one knows. Only everyone guesses.
The characteristic midnight mist had spread

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Tags: Leadership, Public Relations, International Relations

LIFE IN THE "AQUARIUM"
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September 13, 2022
VILNIUS, February 11- “Raimondas, I don't have tickets. Let's go on foot," I told my new acquaintance, without blinking, as if I were on near the ‘Russian monument’ in Sofia and had to go to the Pliska Hotel, just 30 minutes away.
- You're crazy! You heard on the radio that there would probabl

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Tags: Leadership, Public Relations, International Relations

WHEN THE JOURNALIST CRIES
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September 13, 2022
VILNIUS, February 18 - There is one detail that I now avoid in the cozy Warsaw apartment, without any danger from the tank. This is the fact that from the first moments I spent in Vilnius, I cried. An unusual and difficult feeling to explain. I didn't understand why all this was. Why does someone ha

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: What is the first task of King Charles III?
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September 08, 2022
"A world leader is gone. Her Majesty radiated wisdom, kindness, and all the things that can be said of a person of Her age who ruled an empire. An outstanding leader. She showed the human face of the monarchy”. This was commented by Maxim Behar, journalist, businessman, diplomat and PR expert, on

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Tags: Leadership, Public Relations, International Relations

Someone, somewhere, sometime…
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September 08, 2022
In the nineties, there was no such things, but there were plenty of other absurd things. Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking.
It occurred to someone that by saying that someone d

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: I hope that King Charles III will have a cordial attitude towards Bulgaria
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September 08, 2022
Host: Good morning! Maxim Behar is already with me. I introduced him to you as one of the leading PR experts. Hello, I’m glad you're here! I hope that in this part of our broadcast we will give Queen Elizabeth II the time she deserves. Yes, the whole world is grieving, we've read other popular com

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Tags: Leadership, Public Relations, International Relations

Maxim Behar to Euronews: What will be the leading topics in the election campaign?
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September 07, 2022
Host: Starting today, the parties and coalitions are entering a pre-election competition for the votes for the October 2nd parliamentary election. In the last year and a half, this will be the fourth election. According to most forecasts, they are unlikely to radically change the political picture i

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Tags: Leadership, Public Relations, International Relations

Maxim Behar for bTV: The behavior of the Bulgarian MPs before the election campaign... What's next?
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September 04, 2022
The PR expert Maxim Behar commented on the public appearances and social media posts of politicians just before the start of the election campaign. In an interview with Alexander Yosifov from bTV, the CEO of the PR company M3 Communications Group Inc. shared his opinion on a video in which the forme

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Tags: Leadership, Public Relations, International Relations

Percy Barnevik: “Corruption? Well put them in jail now...”
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September 04, 2022
Barnevik? There is no businessman in the world who doesn’t know him. The Economist named him one of the best businessmen of the decade in the world!
My friend, Ambassador Piet Steel, one of the most important people in the Belgian giant "Solvay", looked at me amazed, while I carefully examined the

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Tags: Leadership, Public Relations, International Relations

The “Two and two hundred” …
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September 04, 2022
Well, that's clear. After 33 years of painful transition, change and replacement of values, acrobatic political variations, in the end the truth shined - in Bulgaria we really know how to survive with both “two” and “two hundred”. In other words, we can live on a thousand BGN a month, but we

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Tags: Leadership, Public Relations, International Relations

Gorby's Grip…
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August 30, 2022
No one in the world, not even the best Soviet experts, expected a politician who would change the world in just a few days.
... It was a little bit after midnight. I was already falling asleep after a glass or two of wine when the only then National Television interrupted its program to broadcast a

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Tags: Leadership, Public Relations, International Relations

The winners and the whiners
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August 28, 2022
It so happened that we divided ourselves into exactly these two categories. And there are no others. This is the not so sad truth about our modern life.
The successful ones are standing in their offices, and now more and more often in industrial enterprises, working hard to catch up with the lightni

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Tags: Leadership, Public Relations, International Relations

The University for Ministers…
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August 21, 2022
I am more than convinced that the generation in power must be totally changed. In politics, there must be new people, with new ideas, with an absolutely new approach and no "memory" of the decades of vulgar language, insults, aggression, and amateurism on the political stage. It is the absolute trut

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Tags: Leadership, Public Relations, International Relations

Care-taking, Forever
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August 17, 2022
We are already sick of caretaker governments. You walk along “Vitoshka” Street in Sofia and every second person you meet turns out to be a former minister. And sometimes a present one. But that's not the drama. Long live the ministers – past, present and future. Everyone fills their CV with ti

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Tags: Leadership, Public Relations, International Relations

Don't Touch the State Property!
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August 17, 2022
I was just starting my business a long (but not that long) time ago, and I had only a small Trabant car, my last purchase from the Socialism times after a long and careful saving. I was slowly gaining momentum in the PR business, and I invited an elderly former colleague of mine from "Standard" news

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Tags: Leadership, Public Relations, International Relations

To the Events…
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August 17, 2022
But not only my business, Public Relations, but also as if our clients were waiting for the "covid" to hide itself, so that we can start seeing partners, clients and friends again.
The printers started churning out business cards again and we filled our schedules with a few cocktails a night. And in

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Tags: Leadership, Public Relations, International Relations

Maxim Behar meets with the Ambassador of the Kingdom of Saudi Arabia in Bulgaria
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August 16, 2022
Maxim Behar, PR expert, CEO of M3 Communications Group, Inc. ,and Honorary Consul General of the Republic of Seychelles, had a meeting with H.E. Khalid bin Kamal Faqeeh, Ambassador of the Kingdom of Saudi Arabia in Bulgaria. During the meeting, the two sides discussed opportunities for the realizati

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Tags: Leadership, Public Relations, International Relations

The Smartest in the Room…
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August 16, 2022
So... "If you're the smartest person in the room, then this isn't your room."
Probably tens of thousands of people can claim to be the source of these words, but more importantly, at least ten million apply this rule.
In management, superiors like to be heard and are often quite insistent on this. R

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Tags: Leadership, Public Relations, International Relations

Small Details for Big Business
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August 16, 2022
Not a day goes by that some friend from Austria, or Germany, or France, or from somewhere else, brags to me that the country has granted them several thousand Euros to help their business in these difficult times. Well, no reason or need, just some software carefully monitors which company has what

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Maxim Behar for BG ONAIR: The Bulgarian Government Needs Communication Strategy
Maxim Behar
August 16, 2022
PR expert Maxim Behar took part in the morning program on Bulgaria ON AIR TV with hosts Maria Konstantinova and Miroslav Dimitrov. He expressed his opinion on the topics of Bulgaria's ambiguity about the situation in North Macedonia, the missing communication strategy in the Bulgarian Government and the expulsion of Russian diplomats.

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Tags: Leadership, Public Relations, International Relations

"Dream Area". Right?
Maxim Behar
July 25, 2022
Governor Bob Miller is a very calm and level-headed gentleman. He governed the state of Nevada at the time and was one of the main factors, as he often said, in turning it from a desert into a vast garden attracting millions of tourists. We wanted with all our hearts to do something similar in Bulgaria. It was even easier, because it was not a desert here at all, but quite the opposite. We were standing in my office, the smallest room in the entire huge building, when I pulled out an inscription on the monitor: “Bulgaria - Dream Area”. The governor suddenly broke his composure, straightened his six-foot-tall figure from his already narrow chair, and shouted just one word: Cool!

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Tags: Leadership, Public Relations, International Relations

The Ice Cream Salesman and... Something Else
Maxim Behar
July 21, 2022
The phrase is more than famous. It goes around offices, it stands framed in CEO's offices or conference rooms, in companies' halls, and from every row of it there seems to be a frowning little man standing and wagging his finger.

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Tags: Leadership, Public Relations, International Relations

Low Cost, Right...?
Maxim Behar
July 11, 2022
Low cost. Basically, it means "cheap", that's clear. But now we perceive it more and more as "beneficial" and even... "modern". It is true that the airline industry was the first to introduce this term, but it easily spread to many other businesses and no doubt helped a lot.

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Tags: Leadership, Public Relations, International Relations

The Knight A.O., Who Always Returns to Bulgaria With a New Business Project...
Maxim Behar
June 08, 2022
I received an email, one of many. For years, there are between 2,500 and 3,000 emails in my inbox every day, and yet I almost never miss an important message. I have a system, so I will rarely miss anything, especially from a friend and a wonderful business partner. Even more so in a language that surely only I can understand.

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Tags: Leadership, Public Relations, International Relations

2 Books
The Morning After: COVID-19 has awoken leaders in a new world. Here's how we're going to live in it...
Independently published
February 16, 2021
It’s all about leadership…"Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution and many other books. Behar is a globally renowned PR expert, writer, and diplomat, Harvard Kennedy School graduate.

The Morning After is dedicated to leadership and modern communications during and after COVID 19 pandemic.

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Tags: Leadership, Public Relations, International Relations

The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Allworth
October 15, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

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Tags: Leadership, Public Relations

1 eBook
Little Book for The Big PR
M3 Communications Group, Inc.
September 07, 2020
The Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution, Generation F, Little Book for the Big PR and 111 Rules How to Make It. Behar is and globally renowned PR expert, writer, and diplomat.

The Morning After is dedicated to the past events in 2020 - COVID 19, pandemic, lockdowns, and its influence on leadership and business management.

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Tags: Leadership, Public Relations, International Relations

2 Keynotes
Leaders in the Pandemic Jungle | Maxim Behar | TEDxLozenets
TED
September 01, 2021
Maxim Behar is globally renown Public Relations and media expert, manager and diplomat. in 1994 he founded PR company M3 Communications Group, Inc. and since then he is CEO and Chairman of the Board and the company is among the leading on the market. Behar graduated Harvard Kennedy School and also The University of Economics in Prague and also trainings in Yokohama Kenshu Center and The Pacific Institute in Seattle. He was a president of the World PR Organization ICCO until 2017 and now is president of the the World Communications Forum Association, based in Davos, Switzerland.

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Tags: Leadership, Public Relations, International Relations

The Price of Living in Social Media Chaos | Maxim Behar | TEDxPlovdiv
TED
June 27, 2017
The leader in public communications and media relations in Bulgaria! What is the price of living in social media world?

Maxim Behar is a founder and manager of M3 Communications Group, Inc., a leader in public communications and media relations in Bulgaria. He is President of the ICCO - World PR Organization. He is a member of the board of directors of the Bulgarian Association of PR Agencies, the Bulgarian Business Leaders Forum, the Bulgarian Investment Forum. He is also a member of the Board of the World PR Museum in New York and Honorary Consul General of the Republic of Seychelles in Bulgaria.

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Tags: Leadership, Public Relations, International Relations

1 Media Interview
Maxim Behar for Euronews: The Lost Battles of the Bulgarian 47th Parliament
Maxim Behar
September 01, 2022
Host: Welcome! In fact, how will we remember the 47th National Assembly, which turned out to be somewhat shorter-lived than we expected. Mr. Behar?

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Tags: Leadership, Public Relations, International Relations

14 Videos
Maxim Behar: King Charles III will be an excellent monarch and is...
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September 16, 2022

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Maxim Behar on Nova TV Channel hours after the world heard...
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September 15, 2022

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Maxim Behar on Business Ethics in PR and ...
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September 12, 2022

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Maxim Behar: The world is changing with the new King Charles III...
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September 12, 2022

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Maxim Behar comments official announcement from St. James' Palace...
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September 12, 2022

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Maxim Behar about his meetings with King Charles III for bTV Sunday...
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September 12, 2022

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Maxim Behar on bTV channel headline news about...
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September 12, 2022

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The great #Iceland trip of Maxim & Veneta Behar & friends...
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September 04, 2022

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The Great Behar Family Party 2022...
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September 04, 2022

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Maxim Behar announced Best PR Professional In Europe by PR Week...
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August 04, 2022

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Maxim Behar on Bulgarian on Air TV Morning...
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August 04, 2022

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Maxim Behar for Euronews on the outgoing Bulgarian Goevrnment...
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August 01, 2022

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Maxim & Veneta Behar (Short) at Camino de Santiago 2022...
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July 17, 2022

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Maxim Behar talkin on Morning Show of Bulgaria on Air TV...
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July 01, 2022

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Radar

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Opportunities

1 Business
Public Relation & Social Media

Location: Virtual or All over the world    Date Available: September 01st, 2022     Fees: 1 200 for 4 hours

Submission Date: September 16th, 2022     Service Type: Service Offered

Maxim Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders audiences, practitioners, students, and opinion makers on modern Public Relations and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e was inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School graduate, who also graduated from universities in Prague, Seattle, and Yokohama.

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