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Maxim Behar

CEO & Chairman of the Board at M3 Communications Group, Inc.

Sofia, Bulgaria

Maxim Behar is a leading global Public Relations ?xpert, diplomat, businessman and visioner with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students, and opinion makers on the modern Public Relations, Governmental Affairs, Leadership and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e is inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

In 2020 the global edition of the prominent International Media PRWeek announced Maxim Behar as "The Best PR Professional in Europe (outside UK)".

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School Executive Program graduate, also graduated universities in Prague, Seattle and Yokohama.

He is also a member of Board of Trustees of the University of National and World Economy (UNWE) in Sofia, Bulgaria.

He is a dreamer and hard worker for a better, more dynamic and more ethical world. Maxim is also a practitioner - he likes chatting, networking, serious business projects, social media, rock music, gadgets and traveling, meeting new people and facing new challenges, reading and writing. Also he is a committed fan of golf, cycling and parachute jumping.

One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough!

In 1994 Maxim founded M3 Communication Group, Inc., a leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. The company is also an exclusive associate of Hill+Knowlton Strategies in Bulgaria.

In 2004 M3 Communications Group, Inc. founded M3 College - the only private fully licences college on PR & Marketing in Bulgaria and Maxim has been Chairman of the Board since then.

Maxim is a Chairman of the International Board of Trustees of Sir James Mancham International Centre for Peace Studies and Diplomacy in Seychelles as well as Honorary Consul General of Republic of Seychelles to Bulgaria.

Currently, Maxim Behar is Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) of Bulgarian Business Leaders Forum and tens other local and international organizations. Maxim served as Chairman of the Board of the Bulgarian Association of PR Agencies (BAPRA). He is also Global Ambassador of APRA, the African Public Relations Association and International Senior Consultant of CIPRA, The Chinese International Public Relations Association. In 2019 he was appointed Chairman of PR & Media Committee of FICAC (World Federation of Consuls). From 2018 Maxim is Vice President of Malta-Bulgarian Chamber of Commerce. Maxim is also appointed in the Advisor Board of the World's PR Museum in New York.

Available For: Speaking
Travels From: Sofia, Bulgaria
Speaking Topics: PR Strategies, Leadership, Social Media

Maxim Behar Points
Academic 0
Author 394
Influencer 414
Speaker 20
Entrepreneur 20
Total 848

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: M3 Communications Group, Inc.
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 30
Last Media Training: 09/01/2022
Last Media Interview: 09/07/2022

Areas of Expertise

International Relations 100
Leadership 36.62
Marketing 30.53
Public Relations 100

Industry Experience

Publications

1 Advisory Board Membership
The Global PR Revolution
AllWorth Press
October 22, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

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Tags: Leadership, Marketing, Public Relations

120 Article/Blogs
Let's debate!
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June 30, 2024
For some reason, no one likes to debate or argue before and after elections in Bulgaria.
TV studios present us with some faceless "political scientists" (I use quotes because, to this day, there is no clear explanation of what these people are doing), even more faceless sociologists, and some whinin

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Priorities for Bulgaria: better economy and more aggressive branding
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June 25, 2024
Host(Lora Indzhova): Mina Badjeva and Maxim Behar are here with me to begin analyzing what we have seen in Bulgarian parliamentary life in the past two days. Hello and welcome!
Maxim Behar: Good day!
Host: Is it good news that we finally have a chairman of the National Assembly, and the real work of

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Tags: Leadership, Public Relations, International Relations

On the way to a modern political system
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June 20, 2024
Democracy, in its current structure, is not the best thing ever invented. It's easy to stick to Winston Churchill's saying, "It is what it is," and believe politics cannot develop further. If we quote any of the greatest politicians from the 1940s and place them in the reality of their time, their w

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Better put yourself in others’ shoes and then judge
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June 12, 2024
Host (Nadya Obretenova): Hello! You are with the Bulgarian National Television podcast "The Truth About…". My name is Nadya Obretenova. How small is the world, and how big are we? The speed of events often confuses us; the fleeting meetings and quick conversations give us a false sense of complete

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: There is always someone to vote for in any elections
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June 12, 2024
Host: Hello again! It's exactly 25 minutes until 10 A.M. You are watching Euronews Bulgaria TV and the special election panel "Your Choice." Let me introduce our next guests – Professor Ivanka Mavrodieva, a lecturer in rhetoric and communications at Sofia University, and PR expert Maxim Behar. Hel

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: PR is happening in Cannes from the first to the last second
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June 06, 2024
Host (Stefan A. Shterev): The Cannes Festival is like magic - a celebration of life and a sweet parade of vanity. It also celebrates cinema, eccentricity, the famous, the rich, and, as some say, the unattainable. Whether that's true, we don't know, but under the hot sun of southern France, along the

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Tags: Leadership, Public Relations, International Relations

I was on TV!
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June 06, 2024
That is, in short, the election campaign on Bulgarian politicians' social media - to our great regret and disappointment. It consists of two components. The first is a mandatory photo with happy voters on the street, in the field, or in some factory, and below it, an enthusiastic text, almost in rhy

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Tags: Leadership, Public Relations, International Relations

Why hurry…
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June 06, 2024
I have no idea why we are all in a constant rush. In the morning, when we go to work, at noon, when we try to find some time for ourselves, and in the evening when we can't wait to get to a nice place. We feel like we are always behind and must always be in a hurry. This undoubtedly causes aggressio

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Music has no boundaries to express yourself to the world
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June 06, 2024
Host (Ivo Siromahov): My first guest tonight recently surprised me with his new persona. For the past few months, he has been performing as a rapper. He has two collaborations with Misho Shamara, his son Lil Sha, and Nashville country singer Sarah Haralson. First, let's watch the original debut trac

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: There is no real and visible political campaign to comment on
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June 06, 2024
Host (Diana Radeva): Hello again! You are with "Good Morning, Europe" airing on television Euronews Bulgaria. Only a few weeks are left until the general and European parliamentary elections. Are the candidates' messages reaching the voters? Will the Central Election Commission manage to organize th

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: We live in times when all information must be verified
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June 06, 2024
Host (Maria Konstantinova): We are overwhelmed with fake news and misinformation during the election campaign. There is also the risk of being flooded with content generated by artificial intelligence.
Host (Viktor Dremsizov): How can we deal with the spread of misinformation and distinguish true fr

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Young Bulgarians are not interested in populist promises
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June 04, 2024
Host (Lora Indzhova): We are discussing in our studio ten days before the elections with PR experts Maxim Behar and Associate Professor Ivelina Hristova. Hello and welcome!
Maxim Behar: Good afternoon!
Host: How are you feeling today - 10 days before the vote - about the upcoming 2-in-1 election? Ho

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Tags: Leadership, Public Relations, International Relations

Four words of responsibility
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May 19, 2024
"Will not vote!"- three simple words that I am starting to hear more often, and this should concern us. All of us! Let's accept that they are part of reality, democracy, and the freedom to express opinions or actions. So far, so good.
But voting is far more complex and unique than preferences for on

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Tags: Leadership, Public Relations, International Relations

James Shields, the re-discoverer of Bulgaria...
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May 16, 2024
"Hey Max, they told me your company can make business cards..."
Even though I was still in the early stages of my business and my office had only one assistant who hadn't even finished a university degree yet, those words affected me quite a bit.
Come on, have we come to the point of only making bus

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Politicians’ misstep is using the same boring messages for years
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May 13, 2024
Host (Yordan Barzakov): Will there be any "black PR" used during the election campaign, and how does it influence voter turnout  -  these are the topics we will discuss in the studio with PR experts Desislava Olovanova and Maxim Behar. Hello!
Maxim Behar: Good morning!
Host: Mr. Behar, is it pos

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: The journey is the embodiment of the Camino itself
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May 13, 2024
Host (Zhivko Krastev): Journey of the soul  -  that's what they call the Camino de Santiago, a route thousands of people walk every year in search of themselves or the limits of their capabilities. This path can also be easily walked for pleasure. I am very pleased to have the opportunity to s

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: No pragmatic and logical plan for Bulgarian economy yet
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May 13, 2024
Host (Maria Konstantinova): We have only hours before the election campaign in Bulgaria, starting midnight today. Within the following month, political formations will compete for the votes of the Bulgarian nation.
Host (Victor Dremsizov): The upcoming elections are 2-in-1: we will vote for the nati

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Social media is the realm of free speech, which makes our world better
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May 13, 2024
Host (Nadya Ivanova): On May 3rd, we celebrate World Press Freedom Day. The day was declared in 1993 by the United Nations General Assembly.
Host (Stefan A. Shterev): How free is the press worldwide, and for us Bulgarians? What can we do to ensure even greater freedom, and is it necessary? Answers t

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Tags: Leadership, Public Relations, International Relations

Multiple identities…
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May 12, 2024
There's a piece of great absurdity in Bulgarian electoral legislation, which, after nearly 35 years of Bulgaria wandering through the mazes of democracy, is now time to be resolved. And that, of course, is the possibility for a candidate in the elections to have multiple entries for positions in pow

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Tags: Leadership, Public Relations, International Relations

Keep it modest, please...
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May 08, 2024
Snap elections have been routine in Bulgaria in recent years, and with this year's upcoming elections, our politicians suddenly transformed again. As if within minutes, they became sweet, kind, promising… and somehow more modern and prouder. Shortly, the glossy, photoshopped faces of these people,

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: The political force with a good leader, who offers clear solutions will have a huge advantage in the elections
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May 07, 2024
Host (Lora Indzhova): Maxim Behar, Assoc. Prof. Alexander Hristov are here with me, PR experts. Hello, gentlemen, glad to see you.
Maxim Behar: Good morning!
Host: To ask you the first question, if I may use Mrs. Ninova's words - do we currently have a fake caretaker cabinet?
Maxim: We don't have a

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Tags: Leadership, Public Relations, International Relations

Easy money? Come on!
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April 25, 2024
They say easy money is easy to spend. However, when we talk about it casually over coffee or in serious meetings, as people in business, we don't recognize that concept.
People like me never heard about easy money and never did an easy business. Every single penny, every cent - we've always earned w

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Tags: Leadership, Public Relations, International Relations

PR and the little charms...
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April 18, 2024
The phone rang, and there was no way for me to know that this call would be strange. But it was exactly that. "I saw your website online, and I understand that you work in PR - Good, good..." The person complimented us; it was heartwarming. But then he continued to tell me he's an artist, performs i

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Tags: Leadership, Public Relations, International Relations

The Legendary Prince with a Spanish Passport and Bulgarian Heart.
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April 17, 2024
By Simona Dimitrova, 24 hours Daily, Sofia, Bulgaria
 
"It was my second or third meeting with King Simeon II in Madrid, with whom we became close friends after first meeting him in 1992, and since then, I have interviewed him several times before. I was telling him what was going on in our country

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Tags: Leadership, Public Relations, International Relations

From Crisis Point to Turning Point
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April 17, 2024
“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. Nothing proves this point better than the giant scandal that shocked

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Tags: Leadership, Public Relations, International Relations

2 Books
The Morning After: COVID-19 has awoken leaders in a new world. Here's how we're going to live in it...
Independently published
February 16, 2021
It’s all about leadership…"Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution and many other books. Behar is a globally renowned PR expert, writer, and diplomat, Harvard Kennedy School graduate.

The Morning After is dedicated to leadership and modern communications during and after COVID 19 pandemic.

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Tags: Leadership, Public Relations, International Relations

The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Allworth
October 15, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

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Tags: Leadership, Public Relations

1 eBook
Little Book for The Big PR
M3 Communications Group, Inc.
September 07, 2020
The Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution, Generation F, Little Book for the Big PR and 111 Rules How to Make It. Behar is and globally renowned PR expert, writer, and diplomat.

The Morning After is dedicated to the past events in 2020 - COVID 19, pandemic, lockdowns, and its influence on leadership and business management.

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Tags: Leadership, Public Relations, International Relations

2 Keynotes
Leaders in the Pandemic Jungle | Maxim Behar | TEDxLozenets
TED
September 01, 2021
Maxim Behar is globally renown Public Relations and media expert, manager and diplomat. in 1994 he founded PR company M3 Communications Group, Inc. and since then he is CEO and Chairman of the Board and the company is among the leading on the market. Behar graduated Harvard Kennedy School and also The University of Economics in Prague and also trainings in Yokohama Kenshu Center and The Pacific Institute in Seattle. He was a president of the World PR Organization ICCO until 2017 and now is president of the the World Communications Forum Association, based in Davos, Switzerland.

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Tags: Leadership, Public Relations, International Relations

The Price of Living in Social Media Chaos | Maxim Behar | TEDxPlovdiv
TED
June 27, 2017
The leader in public communications and media relations in Bulgaria! What is the price of living in social media world?

Maxim Behar is a founder and manager of M3 Communications Group, Inc., a leader in public communications and media relations in Bulgaria. He is President of the ICCO - World PR Organization. He is a member of the board of directors of the Bulgarian Association of PR Agencies, the Bulgarian Business Leaders Forum, the Bulgarian Investment Forum. He is also a member of the Board of the World PR Museum in New York and Honorary Consul General of the Republic of Seychelles in Bulgaria.

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Tags: Leadership, Public Relations, International Relations

1 Media Interview
Maxim Behar for Euronews: The Lost Battles of the Bulgarian 47th Parliament
Maxim Behar
September 01, 2022
Host: Welcome! In fact, how will we remember the 47th National Assembly, which turned out to be somewhat shorter-lived than we expected. Mr. Behar?

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Tags: Leadership, Public Relations, International Relations

48 Videos
Maxim Behar for Bulgaria Wants You in Berlin - The Description of Success!–
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June 29, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Trump-Biden Debate as a total earthquake for America...
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June 29, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar in a podcast about modern communications...
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June 24, 2024

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Максим Бехар за изкуствения интелект @maximbehar9049 #ai
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June 23, 2024

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Maxim Behar on Euronews talking about elections...
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June 23, 2024

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Най-важното условие! @maximbehar9049
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June 22, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar talking about political turmoils...
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June 20, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar on Morning Show of Bulgarian On Air TV about fake news...
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June 04, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar in Nova News TV Channel about forthcoming...
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May 30, 2024

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Maxim Behar talks about the Cannes Film Festival 2024...
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May 30, 2024

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Tags: Leadership, Public Relations, International Relations

#Seychelles & @maximbehar9049 at #Africa Day in #Sofia
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May 25, 2024

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Maxim Behar on extremely popular Slavi Show...
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May 25, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar for Euronews TV about elections...
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May 19, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar on forthcoming eletions in Bulgaria and...
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May 12, 2024

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Maxim Behar about life, values, business and many more...
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May 12, 2024

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Maxim Behar on Bulgarian on Air TV Channel about...
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April 05, 2023

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Maxim Talks about his first job at the Machienry Factory...
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April 04, 2023

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Maxim Behar visits his first working place....
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April 04, 2023

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Maxim Behar talks to Euronews about the recent...
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April 03, 2023

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Maxim Behar on Modern Politics, Social Media and many other...
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March 26, 2023

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Maxim Behar presents the new global video services...
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March 20, 2023

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Maxim Behar Cooks Seychelles Cuisine in The Famous Reality Show...
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March 19, 2023

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Maxim & Veneta Behar: Amazing Trip to the USA...
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February 19, 2023

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Maxim Behar: The new video services of M3 Communications Group, Inc...
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February 03, 2023

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Maxim Behar on bTV Weekend Show: All about Spare book...
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February 03, 2023

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Thinkers360 Credentials

4 Badges

Blog

Opportunities

1 Business Consulting
Public Relation & Social Media

Location: Virtual or All over the world    Fees: 1 200 for 4 hours

Service Type: Service Offered

Maxim Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders audiences, practitioners, students, and opinion makers on modern Public Relations and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e was inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School graduate, who also graduated from universities in Prague, Seattle, and Yokohama.

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