Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

Maxim Behar

CEO & Chairman of the Board at M3 Communications Group, Inc.

Sofia, Bulgaria

Maxim Behar is a leading global Public Relations ?xpert, diplomat, businessman and visioner with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students, and opinion makers on the modern Public Relations, Governmental Affairs, Leadership and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e is inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

In 2020 the global edition of the prominent International Media PRWeek announced Maxim Behar as "The Best PR Professional in Europe (outside UK)".

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School Executive Program graduate, also graduated universities in Prague, Seattle and Yokohama.

He is also a member of Board of Trustees of the University of National and World Economy (UNWE) in Sofia, Bulgaria.

He is a dreamer and hard worker for a better, more dynamic and more ethical world. Maxim is also a practitioner - he likes chatting, networking, serious business projects, social media, rock music, gadgets and traveling, meeting new people and facing new challenges, reading and writing. Also he is a committed fan of golf, cycling and parachute jumping.

One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough!

In 1994 Maxim founded M3 Communication Group, Inc., a leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. The company is also an exclusive associate of Hill+Knowlton Strategies in Bulgaria.

In 2004 M3 Communications Group, Inc. founded M3 College - the only private fully licences college on PR & Marketing in Bulgaria and Maxim has been Chairman of the Board since then.

Maxim is a Chairman of the International Board of Trustees of Sir James Mancham International Centre for Peace Studies and Diplomacy in Seychelles as well as Honorary Consul General of Republic of Seychelles to Bulgaria.

Currently, Maxim Behar is Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) of Bulgarian Business Leaders Forum and tens other local and international organizations. Maxim served as Chairman of the Board of the Bulgarian Association of PR Agencies (BAPRA). He is also Global Ambassador of APRA, the African Public Relations Association and International Senior Consultant of CIPRA, The Chinese International Public Relations Association. In 2019 he was appointed Chairman of PR & Media Committee of FICAC (World Federation of Consuls). From 2018 Maxim is Vice President of Malta-Bulgarian Chamber of Commerce. Maxim is also appointed in the Advisor Board of the World's PR Museum in New York.

Available For: Speaking
Travels From: Sofia, Bulgaria
Speaking Topics: PR Strategies, Leadership, Social Media

Maxim Behar Points
Academic 0
Author 802
Influencer 414
Speaker 20
Entrepreneur 20
Total 1256

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: M3 Communications Group, Inc.
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 30
Last Media Training: 09/01/2022
Last Media Interview: 09/07/2022

Areas of Expertise

Innovation 30.03
International Relations 100
Leadership 42.60
Marketing 30.25
Public Relations 100

Industry Experience

Publications & Experience

1 Advisory Board Membership
The Global PR Revolution
AllWorth Press
October 22, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

See publication

Tags: Leadership, Marketing, Public Relations

255 Article/Blogs
Maxim Behar on “The Ku-Ku Band Night”: On Music, Communications and Big Dreams
Import from wordpress feed
September 20, 2026
Host: Good evening, dear viewers. I am very happy that we are together. You are watching “The Ku-Ku Band Night.”
Dear friends, tonight our guest is a man whose life proves that boundaries exist only in our minds. He is the only Eastern European inducted into the World PR Hall of Fame in London.

See publication

Tags: Leadership, Public Relations, International Relations

Maxim Behar: Eurovision Is a Chance for Bulgaria to Build a Stronger Brand
Import from wordpress feed
September 20, 2026
Host: We are back in the studio, and in our next conversation we are turning to Bulgaria and its positioning as a brand. We will talk about what kind of publicity Eurovision brings to our country and what large-scale events of this kind mean.
Maxim Behar, founder and CEO of M3 Communications Group,

See publication

Tags: Leadership, Public Relations, International Relations

Maxim Behar: Eurovision Is an Opportunity to Position Bulgaria Globally
Import from wordpress feed
September 20, 2026
Host: There are already several extremely interesting, entertaining and creative proposals for the mascot of Eurovision 2027 in Burgas.
The official choice is still to come, but we will now discuss the main contenders that have captured the public’s attention together with our guests, namely PR ex

See publication

Tags: Leadership, Public Relations, International Relations

Maxim Behar on the Government’s Foreign Policy, Economy and Communication
Import from wordpress feed
September 20, 2026
Host: “Your Day” is back after the commercials. It is time to comment on the political week. Joining me in the studio is social anthropologist Mina Hristova. Hello, thank you for accepting our invitation. We are also joined by Maxim Behar, the well-known PR expert. Thank you as well. We are expe

See publication

Tags: Leadership, Public Relations, International Relations

Four Fingers and One Thumb...to Keep Going
Import from wordpress feed
September 08, 2026
The building of the House of Lords in London, or the well-known Westminster Palace, is one of the most impressive in the city. However, entering it requires at least a 45-minute security check, including document verification, confirmation of who invited you, and who knows what else.
Coming straight

See publication

Tags: Leadership, Public Relations, International Relations

Bulgaria before the presidential elections: Maxim Behar's opinion
Import from wordpress feed
September 07, 2026
The presidential race is already underway, but many of the candidates continue to communicate using strategies from the past. In a conversation on Bulgaria ON AIR, PR expert Maxim Behar comments on GERB’s moves, Iliana Yotova’s advantage, the communication strategies of the other presidential ca

See publication

Tags: Leadership, Public Relations, International Relations

Dr. Maxim Behar for Leaders Views: Trust, Innovation & Human Touch is the future of PR
Import from wordpress feed
September 07, 2026
Dr. Maxim Behar has been featured in Global Leaders Views Magazine in the exclusive interview “Building the Future of Communication Through Trust, Innovation, and Human Connection.” In the conversation, he shares his views on leadership, trust, artificial intelligence and the future of PR, as we

See publication

Tags: Leadership, Public Relations, International Relations

The Republic of Seychelles Celebrates 50 Years of Independence with a Reception in Sofia and the Premiere of a New Seychellois Song
Import from wordpress feed
June 28, 2026
Dozens of representatives of the diplomatic corps, government institutions, and the business community gathered yesterday at Vrana Palace to celebrate the 50th anniversary of the independence of the Republic of Seychelles. The official reception was hosted by Dr. Maxim Behar, Honorary Consul General

See publication

Tags: Leadership, Public Relations, International Relations

Maxim Behar on 7/8 TV: “If your dreams don’t scare you, they are not big enough.”
Import from wordpress feed
June 16, 2026
Today's guest can be described with a single word—a word that everyone wishes to possess, yet only a few have the character, potential, and ambition to truly deserve it: motivator. His story is so inspiring that I am certain that, even without realizing it, he has become a role model for generatio

See publication

Tags: Leadership, Public Relations, International Relations

The “Bangaranga” Phenomenon: How Dara Conquered Eurovision and Changed Public Perception
Import from wordpress feed
May 19, 2026
Dara’s “Bangaranga” dance became a global phenomenon, quite literally taking over the Eurovision stage and social media around the world. Behind the impressive choreography stand both international and Bulgarian creatives who shaped the vision of a performance that left a powerful impression o

See publication

Tags: Leadership, Public Relations, International Relations

Bulgaria Triumphs: How Dara’s Victory Changes Everything
Import from wordpress feed
May 19, 2026
A historic night for Bulgaria. Dara’s Eurovision victory sparked a wave of emotions, pride, and enormous expectations for the future. Beyond being a musical success, it became a symbol of Bulgaria’s new place on the global stage. In the following conversation, the reactions after the triumph, th

See publication

Tags: Leadership, Public Relations, International Relations

Maxim Behar: The New Parliament Is Different, but Expectations Toward the Government Are Enormous
Import from wordpress feed
May 06, 2026
After years of political instability, a series of snap elections, and constant clashes between political parties, Bulgaria is entering a new stage in its political development. The new National Assembly begins its work with promises of change, a calmer tone, and a clearer vision for the country’s

See publication

Tags: Leadership, Public Relations, International Relations

Footprint in Space. Bulgarian Technologies in Research Missions
Import from wordpress feed
May 04, 2026
Bulgaria has a long, though often underestimated, history in space exploration. From its participation in the Soviet space program and the achievements of the first Bulgarian cosmonauts, to its current involvement in European and international scientific and technological initiatives, the country is

See publication

Tags: Leadership, Public Relations, International Relations

AI in Communications: The Main Focus of the Second Most Important Forum in Davos
Import from wordpress feed
May 03, 2026
In a world where communication is evolving at an unprecedented pace, the role of trust, technology, and rapid response is becoming increasingly crucial for business. Artificial intelligence, new digital channels, and the global exchange of ideas are reshaping the way companies communicate and build

See publication

Tags: Leadership, Public Relations, International Relations

Between Protocol and Populism: How the Election Campaign Unfolded
Import from wordpress feed
April 20, 2026
In the shadow of yet another round of elections, the public behavior of politicians once again came to the forefront  from messaging and the lack of debate to the finer details of presentation and communication. The campaign showed that beyond ideas, symbols, body language, and the ability to build

See publication

Tags: Leadership, Public Relations, International Relations

Many Messages, Little Debate: How the Election Campaign Unfolded, According to Communication Experts
Import from wordpress feed
April 20, 2026
The campaign for the latest round of elections proved to be diverse and dynamic but also lacking the most anticipated element in a genuine clash of ideas. According to communication experts, participants relied more on personal image, social media, and informal appearances than on substantive debate

See publication

Tags: Leadership, Public Relations, International Relations

Can AI do politics? Maxim Behar gives a definitive answer
Import from wordpress feed
April 19, 2026
Can artificial intelligence create a political party in just 15 minutes? A name, a slogan, a logo, even an anthem – all of this can now be generated with just a few commands. But is that enough to build a political campaign and win people’s trust? In this experiment, we evaluated the capabilitie

See publication

Tags: Leadership, Public Relations, International Relations

From Dream to Mission: The Space Adventure of Maxim and Veneta Behar
Import from wordpress feed
April 16, 2026
Space has always been a symbol of dreams, courage, and limitless possibilities. For many, it remains a distant, almost unattainable reality reserved for a select few. But sometimes, people emerge who prove that boundaries exist only in our minds. Maxim and Veneta Behar are exactly such individuals??

See publication

Tags: Leadership, Public Relations, International Relations

Maxim and Veneta Behar: Lessons from NASA and the path to boundless dreams
Import from wordpress feed
April 15, 2026
As the world once again turns its gaze toward space and NASA’s new missions to the Moon, an inspiring Bulgarian story proves that dreams have no limits. Communications expert Maxim Behar and his wife Veneta Behar completed a specialized astronaut training program at a NASA base, turning a childhoo

See publication

Tags: Leadership, Public Relations, International Relations

Maxim Behar: Do politicians know how to communicate with their voters?
Import from wordpress feed
April 15, 2026
Maxim Behar: Do politicians know how to communicate with their voters? Interview on NOVA News in the program “Your Day”
At the height of yet another election campaign, the question of the relationship between politicians and voters once again comes to the forefront. In an interview for the progr

See publication

Tags: Leadership, Public Relations, International Relations

King Simeon II of Bulgaria Congratulated Maxim and Veneta Behar After Their U.S. Space Training
Import from wordpress feed
March 31, 2026
His Majesty Simeon II of Bulgaria received the PR expert Maxim Behar and his wife Veneta at the royal residence Vrana Palace in Sofia following their return from specialized space training in the United States. The meeting took place yesterday, just days after they became the first Bulgarians to gra

See publication

Tags: Leadership, Public Relations, International Relations

“Space Is Closer Than We Think” – Maxim and Veneta on Their Training at NASA
Import from wordpress feed
March 04, 2026
Gala: Just a few days ago they returned from their space adventure after completing a training course at the NASA center in Alabama. What does it feel like to experience zero gravity, to walk on the surface of the Moon, and to collect samples for research? Well, we’re about to find out from my spe

See publication

Tags: Leadership, Public Relations, International Relations

Euronews: Maxim and Veneta Behar on the Odyssey into Space
Import from wordpress feed
March 04, 2026
Diana: Hello again, you are watching Good Morning Europe on Euronews Bulgaria. In the next few minutes we will talk about space experiences and earthly emotions. Here with us are Maxim Behar and Veneta Behar, who were on an intensive space training program in Huntsville, Alabama. Hello and welcome.

See publication

Tags: Leadership, Public Relations, International Relations

“In an Astronaut’s Shoes”: Maxim Behar and His Wife Attend a Training Course at NASA
Import from wordpress feed
March 04, 2026
Maria: PR expert Maxim Behar and his wife Veneta went through an intensive training course at NASA.
Viktor: What did they learn, and are they ready for the challenges of upcoming space tourism journeys? Maxim Behar should already be with us, but Maria, I don’t see him. Maybe he stayed with Veneta

See publication

Tags: Leadership, Public Relations, International Relations

Maxim and Veneta Behar Returned from U.S. Space Training with Distinction
Import from wordpress feed
February 26, 2026
Maxim Behar and his wife Veneta were officially welcomed today following their return from the United States at the office of the Atlantic Club in Bulgaria, located in Sofia Tech Park.
The Behar family successfully completed the full astronaut training program at the NASA U.S. Space & Rocket Cen

See publication

Tags: Leadership, Public Relations, International Relations

2 Books
The Morning After: COVID-19 has awoken leaders in a new world. Here's how we're going to live in it...
Independently published
February 16, 2021
It’s all about leadership…"Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution and many other books. Behar is a globally renowned PR expert, writer, and diplomat, Harvard Kennedy School graduate.

The Morning After is dedicated to leadership and modern communications during and after COVID 19 pandemic.

See publication

Tags: Leadership, Public Relations, International Relations

The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Allworth
October 15, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

See publication

Tags: Leadership, Public Relations

1 eBook
Little Book for The Big PR
M3 Communications Group, Inc.
September 07, 2020
The Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution, Generation F, Little Book for the Big PR and 111 Rules How to Make It. Behar is and globally renowned PR expert, writer, and diplomat.

The Morning After is dedicated to the past events in 2020 - COVID 19, pandemic, lockdowns, and its influence on leadership and business management.

See publication

Tags: Leadership, Public Relations, International Relations

2 Keynotes
Leaders in the Pandemic Jungle | Maxim Behar | TEDxLozenets
TED
September 01, 2021
Maxim Behar is globally renown Public Relations and media expert, manager and diplomat. in 1994 he founded PR company M3 Communications Group, Inc. and since then he is CEO and Chairman of the Board and the company is among the leading on the market. Behar graduated Harvard Kennedy School and also The University of Economics in Prague and also trainings in Yokohama Kenshu Center and The Pacific Institute in Seattle. He was a president of the World PR Organization ICCO until 2017 and now is president of the the World Communications Forum Association, based in Davos, Switzerland.

See publication

Tags: Leadership, Public Relations, International Relations

The Price of Living in Social Media Chaos | Maxim Behar | TEDxPlovdiv
TED
June 27, 2017
The leader in public communications and media relations in Bulgaria! What is the price of living in social media world?

Maxim Behar is a founder and manager of M3 Communications Group, Inc., a leader in public communications and media relations in Bulgaria. He is President of the ICCO - World PR Organization. He is a member of the board of directors of the Bulgarian Association of PR Agencies, the Bulgarian Business Leaders Forum, the Bulgarian Investment Forum. He is also a member of the Board of the World PR Museum in New York and Honorary Consul General of the Republic of Seychelles in Bulgaria.

See publication

Tags: Leadership, Public Relations, International Relations

1 Media Interview
Maxim Behar for Euronews: The Lost Battles of the Bulgarian 47th Parliament
Maxim Behar
September 01, 2022
Host: Welcome! In fact, how will we remember the 47th National Assembly, which turned out to be somewhat shorter-lived than we expected. Mr. Behar?

See publication

Tags: Leadership, Public Relations, International Relations

139 Videos
Welcome to Davos Communications Summit '27- April 7-9!
Import from youtube.com
September 12, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Maxim Behar in Musical Show The Cou Cou Band Night...
Import from youtube.com
September 10, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Bulgaria before presidential elections: Maxim's opinion...
Import from youtube.com
September 07, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@BigShaOfficial @lilshaofficiel4571 @maxbeharlive on stage with @GumeniGlavi
Import from youtube.com
September 06, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@maxbeharlive sings Viva Bulgaria with @BigShaOfficial @LilSha2025 and @GumeniGlavi in Sofia
Import from youtube.com
August 31, 2026

See publication

Tags: Leadership, Public Relations, International Relations

London for a Day or Two... with Maxim & Veneta Behar
Import from youtube.com
August 30, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Our Great Family Gathering in Shumen...
Import from youtube.com
August 29, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Promoting Bulgaria and the Eurovision Song Contest...
Import from youtube.com
August 27, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Wonderful Holiday in Palma de Mallorca....
Import from youtube.com
August 23, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@maxbeharlive за щастието и още нещо...
Import from youtube.com
August 22, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Eurovision Song Contest in Burgas, Bulgaria in 2027...
Import from youtube.com
August 22, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@maxbeharlive singing Viva #Bulgaria at concert in Sofia!
Import from youtube.com
August 21, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Maxim & Veneta Behar Introduce their Space experience at the...
Import from youtube.com
August 21, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@Palma de Mallorca Cathedral street singer...
Import from youtube.com
August 13, 2026

See publication

Tags: Leadership, Public Relations, International Relations

#eclipse #sun #palmamallorca photo by @maxbeharlive #total #bestpicture
Import from youtube.com
August 12, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@maxbeharlive for the week of @M3groupPRprojects
Import from youtube.com
June 22, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Maxim Behar talking to 4 ladies at the 7/8 TV Night Show...
Import from youtube.com
June 08, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@maxbeharlive at #hellospace festival...
Import from youtube.com
June 07, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@maxbeharlive разказва...
Import from youtube.com
June 06, 2026

See publication

Tags: Leadership, Public Relations, International Relations

#bulgaria #news #helpmemakethismakesense @maxbeharlive @NASA
Import from youtube.com
June 06, 2026

See publication

Tags: Leadership, Public Relations, International Relations

#hellospace #space #bulgaria #maximbehar #helpmemakethismakesense @maxbeharlive
Import from youtube.com
June 06, 2026

See publication

Tags: Leadership, Public Relations, International Relations

#davos #summit #maxbehar @maxbeharlive @davossummits @worldcommunicationsforumas2935
Import from youtube.com
May 31, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@maxbeharlive in action...
Import from youtube.com
May 30, 2026

See publication

Tags: Leadership, Public Relations, International Relations

@maxbeharlive за общия език...
Import from youtube.com
May 25, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Davos Communications Summit '26 - The Full Srory
Import from youtube.com
May 25, 2026

See publication

Tags: Leadership, Public Relations, International Relations

Thinkers360 Credentials

4 Badges

Blog

Opportunities

1 Business Consulting
Public Relation & Social Media

Location: Virtual or All over the world    Fees: 1 200 for 4 hours

Service Type: Service Offered

Maxim Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders audiences, practitioners, students, and opinion makers on modern Public Relations and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e was inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School graduate, who also graduated from universities in Prague, Seattle, and Yokohama.

Respond to this opportunity

Events

Contact Maxim Behar

Book Maxim Behar for Speaking

Book a Video Meeting

Media Kit

Share Profile

Contact Info

  Profile

Maxim Behar


Latest Activity

Latest Opportunities

Search
How do I climb the Thinkers360 thought leadership leaderboards?
What enterprise services are offered by Thinkers360?
How can I run a B2B Influencer Marketing campaign on Thinkers360?