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Maxim Behar

CEO & Chairman of the Board at M3 Communications Group, Inc.

Sofia, Bulgaria

Maxim Behar is a leading global Public Relations ?xpert, diplomat, businessman and visioner with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students, and opinion makers on the modern Public Relations, Governmental Affairs, Leadership and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e is inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

In 2020 the global edition of the prominent International Media PRWeek announced Maxim Behar as "The Best PR Professional in Europe (outside UK)".

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School Executive Program graduate, also graduated universities in Prague, Seattle and Yokohama.

He is also a member of Board of Trustees of the University of National and World Economy (UNWE) in Sofia, Bulgaria.

He is a dreamer and hard worker for a better, more dynamic and more ethical world. Maxim is also a practitioner - he likes chatting, networking, serious business projects, social media, rock music, gadgets and traveling, meeting new people and facing new challenges, reading and writing. Also he is a committed fan of golf, cycling and parachute jumping.

One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough!

In 1994 Maxim founded M3 Communication Group, Inc., a leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. The company is also an exclusive associate of Hill+Knowlton Strategies in Bulgaria.

In 2004 M3 Communications Group, Inc. founded M3 College - the only private fully licences college on PR & Marketing in Bulgaria and Maxim has been Chairman of the Board since then.

Maxim is a Chairman of the International Board of Trustees of Sir James Mancham International Centre for Peace Studies and Diplomacy in Seychelles as well as Honorary Consul General of Republic of Seychelles to Bulgaria.

Currently, Maxim Behar is Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) of Bulgarian Business Leaders Forum and tens other local and international organizations. Maxim served as Chairman of the Board of the Bulgarian Association of PR Agencies (BAPRA). He is also Global Ambassador of APRA, the African Public Relations Association and International Senior Consultant of CIPRA, The Chinese International Public Relations Association. In 2019 he was appointed Chairman of PR & Media Committee of FICAC (World Federation of Consuls). From 2018 Maxim is Vice President of Malta-Bulgarian Chamber of Commerce. Maxim is also appointed in the Advisor Board of the World's PR Museum in New York.

Available For: Speaking
Travels From: Sofia, Bulgaria
Speaking Topics: PR Strategies, Leadership, Social Media

Maxim Behar Points
Academic 0
Author 523
Influencer 414
Speaker 20
Entrepreneur 20
Total 977

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: M3 Communications Group, Inc.
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 30
Last Media Training: 09/01/2022
Last Media Interview: 09/07/2022

Areas of Expertise

Innovation 30.03
International Relations 100
Leadership 38.51
Marketing 30.33
Public Relations 100

Industry Experience

Publications

1 Advisory Board Membership
The Global PR Revolution
AllWorth Press
October 22, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

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Tags: Leadership, Marketing, Public Relations

174 Article/Blogs
Maxim Behar: Political discussions must be public
Maxim Behar
December 20, 2024
Host (Lora Indzhova): The show "Your Day" continues, dear viewers. Today, I have the pleasure of stepping into the political arena with PR experts Maxim Behar and Assoc. Prof. Alexander Hristov. Hello, gentlemen, and welcome!

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Tags: International Relations, Leadership, Public Relations

Maxim Behar: Political discussions must be public
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December 18, 2024
Host (Lora Indzhova): The show "Your Day" continues, dear viewers. Today, I have the pleasure of stepping into the political arena with PR experts Maxim Behar and Assoc. Prof. Alexander Hristov. Hello, gentlemen, and welcome!
Maxim Behar: Good morning!
Host: I'm glad to see you. As we navigate the p

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Bulgarians Use Google More and More Pragmatically
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December 11, 2024
Host (Viktor Dremsizov): Up next is a very interesting and diverse discussion: the European Football Championship, Carlos Nassar, "Gundi – Legend of Love," and Dubai chocolate – these are just some of the things Bulgarians searched for most on Google over the past year.
Host (Maria Konstantinova

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Bulgarians Use Google More and More Pragmatically
Maxim Behar
December 10, 2024
Maxim Behar and psychologist Mihail Mihaylov commented on the annual review of the most searched words and phrases on Google, revealing the interests of Bulgarians in 2024, during the "Bulgaria Morning" program on Bulgaria ONAIR, hosted by Maria Konstantinova and Viktor Dremsizov.

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Tags: International Relations, Leadership, Public Relations

"Mr. Nokia" Changed the World, but Successors Couldn’t Adapt to the Future
Maxim Behar
December 10, 2024
Savonlinna is a small Finnish town about 350 kilometers from Helsinki. To save us time, the European Business Leaders' Meeting organizers decided to fly us there on a small plane, allowing us to enjoy the world-renowned opera festival at the local castle. It was sort of a relaxation program after a rather tense day of presentations and business discussions at Helsinki's Hilton.

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Tags: Innovation, Leadership, Public Relations

"Mr. Nokia" Changed the World, but Successors Couldn’t Adapt to the Future
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December 09, 2024
Savonlinna is a small Finnish town about 350 kilometers from Helsinki. To save us time, the European Business Leaders' Meeting organizers decided to fly us there on a small plane, allowing us to enjoy the world-renowned opera festival at the local castle. It was sort of a relaxation program after a

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Tags: Leadership, Public Relations, International Relations

Maxim Behar completed PhD in Public Relations at Sofia University
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December 05, 2024
The internationally recognized PR expert Maxim Behar completed his PhD in Public Communications and Information Sciences following a successful public defense of his doctorate dissertation, titled "Global Changes in the PR Business: Effective Social Media Management." He received a unanimous "yes" f

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Bulgaria Urgently Needs a Reliable Government
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December 05, 2024
Host (Daniela Angelova): Good evening! "The Day ONAIR" begins now. I am Daniela Angelova, and tonight, with the producer, we are focusing on the day's current events: the foretold failure of the tenth attempt to elect a Speaker of the National Assembly. We will discuss the unprecedented political cr

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Social Media Is the Future of Election Campaigns
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December 02, 2024
Host (Lora Indzhova): "Your Day" continues, dear viewers. We'll be discussing politicians and social media today, particularly after a pro-Russian candidate for the Romanian presidential elections reached the runoff after basing his campaign primarily on TikTok. By the way, we have breaking news: th

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Tags: Leadership, Public Relations, International Relations

Maxim Behar for Manager Talks: I Learn from My Successes, Not My Mistakes
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December 01, 2024
Tell us a little more about yourself and your journey at M3 Communications Group, Inc.
It all happened so naturally and effortlessly as if it were meant to be. Writing, communication, and public speaking have fascinated and inspired me for as long as I can remember—probably since kindergarten. I

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Tags: Leadership, Public Relations, International Relations

Maxim Behar completed PhD in Public Relations at Sofia University
Maxim Behar
November 28, 2024
The internationally recognized PR expert Maxim Behar completed his PhD in Public Communications and Information Sciences following a successful public defense of his doctorate dissertation, titled "Global Changes in the PR Business: Effective Social Media Management."

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Tags: International Relations, Leadership, Public Relations

Maxim Behar: Bulgaria Urgently Needs a Reliable Government
Maxim Behar
November 13, 2024
Maxim Behar and sociologist Elena Darieva comment on the tenth unsuccessful attempt to elect a Speaker of Parliament on the program "The Day ONAIR" on Bulgaria ON AIR TV, with host Daniela Angelova.

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Tags: International Relations, Leadership, Public Relations

Maxim Behar: Censorship these days on a theater performance is simply not acceptable
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November 07, 2024
Host (Viktor Dremsizov): We continue now with the topic of John Malkovich's play "Arms and the Man" by Bernard Shaw, with PR expert Maxim Behar.
Host (Maria Konstantinova): Could the ugly scenes we saw in front of the National Theatre have been avoided? Mr. Behar, hello!
Maxim Behar: Good morning!
H

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Bulgaria and the Czech Republic must develop much better and closer business relations
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November 07, 2024
Host (Veronika Denizova): Ten business leaders founded the first Bulgarian-Czech Chamber of Commerce in Bulgaria. This took place at the Embassy of the Czech Republic in Bulgaria, in the presence of Martin Dvořák, Czech Minister for European Affairs, and His Excellency Miroslav Toman, Ambassador o

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Tags: Leadership, Public Relations, International Relations

Maxim Behar for Manager Talks: I Learn from My Successes, Not My Mistakes
Maxim Behar
November 06, 2024
It all happened so naturally and effortlessly as if it were meant to be. Writing, communication, and public speaking have fascinated and inspired me for as long as I can remember—probably since kindergarten. I graduated first grade with a grade around a C+ (4.5 on a 6-point scale), and in the class photo from Fourth Primary School in Shumen, I’m the only one not holding up my certificate, as I feared the grade would be visible and I’d be embarrassed for years. That moment marked the beginning of my careful attention to my public image.

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Tags: International Relations, Leadership, Public Relations

Maxim Behar: Censorship these days on a theater performance is simply not acceptable
Maxim Behar
November 05, 2024
I have no idea, to tell you the truth. I feel sorry because what I've been doing for 30 years is trying to present Bulgaria as an open country full of young, intelligent, well-educated, and ambitious people—which is indeed the case. But such minor incidents unfortunately tarnish our image before the world.

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Tags: International Relations, Leadership, Public Relations

Maxim Behar: Politicians Should Say What They Can Do, Not What They Can't
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November 03, 2024
Host (Lora Indzhova): The show "Your Day" continues, dear viewers. We're stepping into the political topic today, joined by Associate Professor Valeria Kardashevska and Maxim Behar. Hello, and welcome! Happy holiday!
Maxim Behar: Happy holiday to everyone! It's a wonderful day – almost a national

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Tags: Leadership, Public Relations, International Relations

Maxim Behar with Special Award from the President of Seychelles Wavel Ramkalawan
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October 31, 2024
Maxim Behar, Honorary Consul General of the Republic of Seychelles in Bulgaria, received a prestigious award in recognition of his longstanding contributions to promoting the island nation and developing diplomatic relations between Bulgaria and Seychelles.
he President of Seychelles, H.E. Wavel Ra

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Tags: Leadership, Public Relations, International Relations

Czech Republic Awards Maxim Behar with a State Medal for Diplomatic Achievements
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October 29, 2024
The Czech government awarded Bulgarian PR expert and diplomat Maxim Behar a high state honor – a medal for diplomatic activity and notable contributions to the development of relations between the two countries. The Czech Minister for European Affairs, Martin Dvořák,  presented the medal to Be

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Tags: Leadership, Public Relations, International Relations

Fake News or Plain Lies
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October 28, 2024
We call false information that reaches us with the term "fake news." I won't attempt to calculate its percentage compared to actual news, but I don't understand where the "news" part is. These are simply lies and nothing more. For years, democratic countries should have implemented laws addressing t

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Bulgaria Has No Leaders with Clear Steps for Progress
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October 28, 2024
Host (Diana Radeva): I was wondering how things are in Sofia – is alcohol being sold today or not, considering the curfew lifts at 8 p.m.? Elections happen so frequently now. It used to be clear, but now it's hard to tell. I think local authorities decide.
Maxim: Over this past month, during the e

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Nowadays Politicians Rather Divide than Unite
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October 28, 2024
Host (Daniela Angelova): Good evening! Welcome to "The Day ON AIR." I am Daniela Angelova, and tonight, along with producer Gergana Marinova, we focus on today's main topics: political battles, possible alliances, the young force in the BSP, the war in the Middle East, the procedure for electing the

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: "Runaway" Encourages Young People to Embrace Change
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October 22, 2024
Host: After your debut single—the world's first song about the PR industry—"PR We Are" topped the charts on the American R&B radio Hot 21, you have now completed another music project— the video for the hit song "Runaway" is out. Tell us about it.
Maxim Behar: We made the next song with ra

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Parties Lack Economic Strategy for Bulgaria
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October 22, 2024
Host (Lora Indzhova): Will the seventh elections bring stability and a majority in the upcoming 51st parliament? We'll discuss and probably vote on this topic with PR experts Desislava Olovanova and Maxim Behar. Hello and welcome! I'm happy to see you here, especially in this format, as we discuss p

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Tags: Leadership, Public Relations, International Relations

Attali - Symbol of the Perfect Financier
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October 20, 2024
Excelsior Hotel Gallia in Milan is so centrally located across from the train station that you can't miss it no matter where you come from in this incredible and multicultural city. The vast square in front of it and the hotel lobby are almost the same size.
I was exhausted from flight connections,

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Tags: Leadership, Public Relations, International Relations

2 Books
The Morning After: COVID-19 has awoken leaders in a new world. Here's how we're going to live in it...
Independently published
February 16, 2021
It’s all about leadership…"Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution and many other books. Behar is a globally renowned PR expert, writer, and diplomat, Harvard Kennedy School graduate.

The Morning After is dedicated to leadership and modern communications during and after COVID 19 pandemic.

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Tags: Leadership, Public Relations, International Relations

The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Allworth
October 15, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

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Tags: Leadership, Public Relations

1 eBook
Little Book for The Big PR
M3 Communications Group, Inc.
September 07, 2020
The Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution, Generation F, Little Book for the Big PR and 111 Rules How to Make It. Behar is and globally renowned PR expert, writer, and diplomat.

The Morning After is dedicated to the past events in 2020 - COVID 19, pandemic, lockdowns, and its influence on leadership and business management.

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Tags: Leadership, Public Relations, International Relations

2 Keynotes
Leaders in the Pandemic Jungle | Maxim Behar | TEDxLozenets
TED
September 01, 2021
Maxim Behar is globally renown Public Relations and media expert, manager and diplomat. in 1994 he founded PR company M3 Communications Group, Inc. and since then he is CEO and Chairman of the Board and the company is among the leading on the market. Behar graduated Harvard Kennedy School and also The University of Economics in Prague and also trainings in Yokohama Kenshu Center and The Pacific Institute in Seattle. He was a president of the World PR Organization ICCO until 2017 and now is president of the the World Communications Forum Association, based in Davos, Switzerland.

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Tags: Leadership, Public Relations, International Relations

The Price of Living in Social Media Chaos | Maxim Behar | TEDxPlovdiv
TED
June 27, 2017
The leader in public communications and media relations in Bulgaria! What is the price of living in social media world?

Maxim Behar is a founder and manager of M3 Communications Group, Inc., a leader in public communications and media relations in Bulgaria. He is President of the ICCO - World PR Organization. He is a member of the board of directors of the Bulgarian Association of PR Agencies, the Bulgarian Business Leaders Forum, the Bulgarian Investment Forum. He is also a member of the Board of the World PR Museum in New York and Honorary Consul General of the Republic of Seychelles in Bulgaria.

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Tags: Leadership, Public Relations, International Relations

1 Media Interview
Maxim Behar for Euronews: The Lost Battles of the Bulgarian 47th Parliament
Maxim Behar
September 01, 2022
Host: Welcome! In fact, how will we remember the 47th National Assembly, which turned out to be somewhat shorter-lived than we expected. Mr. Behar?

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Tags: Leadership, Public Relations, International Relations

73 Videos
Maxim Behar: Happy New Year 2025 and welcome to the Summit in Davos...
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January 01, 2025

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Tags: Leadership, Public Relations, International Relations

Maxim Behar on 30th Anniversary of M3 Communications Group, Inc...
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December 29, 2024

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Tags: Leadership, Public Relations, International Relations

CEO-Only Lunch - the best high-level networking event in Bulgaria Subscribe now! @maxbehar123
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December 21, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar comments chances for solving...
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December 20, 2024

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Maxim Behar on Google Search for 2024...
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December 11, 2024

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Maxim Behar Completed PhD and acquired Doctor title...
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December 08, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar on political crisis in Bulgaria and its impact on...
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December 06, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar speaks about social media in politics after...
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November 29, 2024

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Tags: Leadership, Public Relations, International Relations

@MaximBeharVEVO @maxbehar123 #pr #rap #maxbehar
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November 11, 2024

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Tags: Leadership, Public Relations, International Relations

#m3dreamteam #maxbehar @M3groupPRprojects #pr @HillandKnowltonGlobal @BursonGlobal
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November 11, 2024

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Tags: Leadership, Public Relations, International Relations

@maxbehar123 on #branding @M3groupPRprojects
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November 10, 2024

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Tags: Leadership, Public Relations, International Relations

@maxbehar123for @BulgariaWantsYou in #Berlin
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November 07, 2024

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Tags: Leadership, Public Relations, International Relations

Maxim Behar for Bloomberg TV about the new Bulgarian-Czech Chamber...
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November 05, 2024

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Tags: Leadership, Public Relations, International Relations

@maxbehar123 #maxbehar #prweare
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November 03, 2024

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@BulgariaWantsYou & @maxbehar123 in #Berlin
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November 03, 2024

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Tags: Leadership, Public Relations, International Relations

#Atlanta #Georgia @MaximBeharVEVO @maximbehar9049 #drums
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August 25, 2024

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Tags: Leadership, Public Relations, International Relations

@Samsung @SamsungBulgaria #samsungwatch @maximbehar9049 @MaximBeharVEVO
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August 25, 2024

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#ajulresort @MaximBeharVEVO @maximbehar9049 #ajul #Greece #holiday
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August 25, 2024

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#гумениглави #bigshaq @MaximBeharVEVO @maximbehar9049
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August 25, 2024

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@PoliGenovaOfficial @hilton #behar #maxbehar @maxbehar #bulgaria #pr #photooftheday #happy
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August 25, 2024

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Watch Runnaway on @maximbehar9049 or @MaximBeharVEVO channels!
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August 24, 2024

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Maxim Behar on Nova News TV on the unexpected political changes...
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August 20, 2024

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Maxim Behar for Brand Talks 2024...
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August 15, 2024

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Maxim Behar for Bloomberg on branding Bulgaria...
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August 03, 2024

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Maxim Behar: Runaway (feat. Lil Sha, Big Sha & Sarah Harralson)
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August 02, 2024

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Thinkers360 Credentials

4 Badges

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Opportunities

1 Business Consulting
Public Relation & Social Media

Location: Virtual or All over the world    Fees: 1 200 for 4 hours

Service Type: Service Offered

Maxim Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders audiences, practitioners, students, and opinion makers on modern Public Relations and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e was inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School graduate, who also graduated from universities in Prague, Seattle, and Yokohama.

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