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Maxim Behar
CEO & Chairman of the Board at M3 Communications Group, Inc.
Sofia, Bulgaria
Maxim Behar is a leading global Public Relations ?xpert, diplomat, businessman and visioner with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students, and opinion makers on the modern Public Relations, Governmental Affairs, Leadership and Social Media topics.
Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.
?e is inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.
In 2020 the global edition of the prominent International Media PRWeek announced Maxim Behar as "The Best PR Professional in Europe (outside UK)".
Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among top 5 new books on PR in the world.
Maxim is a Harvard Kennedy School Executive Program graduate, also graduated universities in Prague, Seattle and Yokohama.
He is also a member of Board of Trustees of the University of National and World Economy (UNWE) in Sofia, Bulgaria.
He is a dreamer and hard worker for a better, more dynamic and more ethical world. Maxim is also a practitioner - he likes chatting, networking, serious business projects, social media, rock music, gadgets and traveling, meeting new people and facing new challenges, reading and writing. Also he is a committed fan of golf, cycling and parachute jumping.
One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough!
In 1994 Maxim founded M3 Communication Group, Inc., a leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. The company is also an exclusive associate of Hill+Knowlton Strategies in Bulgaria.
In 2004 M3 Communications Group, Inc. founded M3 College - the only private fully licences college on PR & Marketing in Bulgaria and Maxim has been Chairman of the Board since then.
Maxim is a Chairman of the International Board of Trustees of Sir James Mancham International Centre for Peace Studies and Diplomacy in Seychelles as well as Honorary Consul General of Republic of Seychelles to Bulgaria.
Currently, Maxim Behar is Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) of Bulgarian Business Leaders Forum and tens other local and international organizations. Maxim served as Chairman of the Board of the Bulgarian Association of PR Agencies (BAPRA). He is also Global Ambassador of APRA, the African Public Relations Association and International Senior Consultant of CIPRA, The Chinese International Public Relations Association. In 2019 he was appointed Chairman of PR & Media Committee of FICAC (World Federation of Consuls). From 2018 Maxim is Vice President of Malta-Bulgarian Chamber of Commerce. Maxim is also appointed in the Advisor Board of the World's PR Museum in New York.
Available For: Speaking Travels From: Sofia, Bulgaria
Speaking Topics: PR Strategies, Leadership, Social Media
Maxim Behar
Points
Academic
0
Author
584
Influencer
414
Speaker
20
Entrepreneur
20
Total
1038
Points based upon Thinkers360 patent-pending algorithm.
The Global PR Revolution
AllWorth Press
October 22, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry
Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Maxim Behar: The World Needs Action, Not Just Messages
Maxim Behar
April 24, 2025
Maxim Behar appeared on EuroNews Bulgaria to discuss the passing of Pope Francis. During a special broadcast of Euronews Bulgaria dedicated to the funeral ceremony of Pope Francis, PR expert Maxim Behar was one of the featured studio guests. Together with host Diana Radova, he reflected on the Pope’s global influence, his communication style, and the moral legacy he leaves behind. Other guests in the studio included Dr. Lyubomir Kanov and Milena Hlebarova.
Tags: International Relations, Leadership, Public Relations
Ministry of Branding. Now is the Time!
Maxim Behar
April 01, 2025
is a globally recognized PR professional, diplomat, and entrepreneur. He is the only Eastern European expert inducted into the Global PR Hall of Fame in London. Former President of ICCO, he now leads the World Communication Forum in Davos, Switzerland. He holds a degree in International Economics from the University of Economics in Prague and completed leadership programs at Harvard Kennedy School. He earned his PhD in PR and Mass Communications from Sofia University. Dr. Behar also serves on the Board of Trustees at UNWE and is the Honorary Consul of Seychelles in Bulgaria.
Tags: International Relations, Leadership, Public Relations
Maxim Behar: Political Stability is Bulgaria more than anything else
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March 12, 2025
Host: Mr. Behar, what are we witnessing in this political saga — the majority, stability, upcoming elections?
Maxim Behar: The so-called saga is actually quite simple. I’ve known Valyu Tonchev for years, since the days of the Atlantic Club. I don’t believe he holds any antisemitic views. Howev
Tags: Leadership, Public Relations, International Relations
Maxim Behar: Eurozone Will Bring to Bulgaria Only Benefits
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February 26, 2025
Host: Mr. Behar, as we started our conversation with Associate Professor Zhivkov, we touched on the topic of trust in this administration. Another key point is the request for a convergence report in June. The European Central Bank and the European Commission will respond to us. How does this budget
Tags: Leadership, Public Relations, International Relations
Maxim Behar: Heated Political Clashes Bring Economic Challenges
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February 15, 2025
Host: What do you think about the language that politicians use? And how effective is it in gaining public trust?
Maxim: If we set aside specific individuals, I would say that politicians' language is often too emotional and geared towards provocation rather than being constructive. Instead of worki
Tags: Leadership, Public Relations, International Relations
Maxim Behar: Bulgaria Will Not Step Back joining the Eurozone
Maxim Behar
February 13, 2025
Host (Lora Indzhova): Dear viewers, "Your Day" continues with our political analysts Maxim Behar and Assoc. Prof. Alexander Hristov. The opposition has already made serious political statements regarding a vote of no confidence. Earlier, we discussed that this is a fundamental tool for the opposition in parliament to pressure the government. The current topic concerns the Eurozone. What are the political moves of the opposition and the majority in the Bulgarian parliament? We will learn more from PR experts Maxim Behar and Assoc. Prof. Alexander Hristov.
Tags: International Relations, Leadership, Public Relations
Maxim Behar Tops Thinkers360's global ranking of PR experts
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February 02, 2025
World-renowned PR expert Maxim Behar has been named number one in the global ranking of the Top 50 Most Influential PR Professionals for 2025 by the American leadership platform Thinkers360. This is the second consecutive year that the communications specialist has topped this prestigious list o
Tags: Leadership, Public Relations, International Relations
Maxim Behar: Bulgaria Will Not Step Back joining the Eurozone
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January 29, 2025
Host (Lora Indzhova): Dear viewers, "Your Day" continues with our political analysts Maxim Behar and Assoc. Prof. Alexander Hristov. The opposition has already made serious political statements regarding a vote of no confidence. Earlier, we discussed that this is a fundamental tool for the oppositio
Tags: Leadership, Public Relations, International Relations
Maxim Behar: The Government Must Have a Good Communication Strategy
Maxim Behar
January 21, 2025
Want to know the biggest mistake people make with mentoring? Treating it like a one-way street. Spoiler Alert: Your mentor isn't there to hand you a roadmap to success—they're there to challenge your thinking, push you out of your comfort zone, and sometimes tell you things you'd rather not hear.
Tags: International Relations, Leadership, Public Relations
Maxim Behar: The Government Must Have a Good Communication Strategy
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January 20, 2025
Host (Diana Radeva): Hello again! This is the show "Good Morning, Europe" on Euronews Bulgaria. This week, Bulgaria has a regular cabinet, which is news because it hasn't happened in a long time. What will be the horizon of action for the new regular government? What will its goals be? Can it last l
Tags: Leadership, Public Relations, International Relations
Maxim Behar: The "Zhelyazkov" cabinet is composed of professionals
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January 20, 2025
Host (Ganiela Angelova): Good evening! "The Day ON AIR" begins. I'm Ganiela Angelova, and tonight, along with producer Gergana Marinova, we are focusing on current topics. How long will the “Zhelyazkov” cabinet last? Comments from journalist Valeria Veleva and PR expert Maxim Behar. Good evening
Tags: Leadership, Public Relations, International Relations
Maxim Behar: I really enjoy conveying my messages through music
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January 20, 2025
Host (Zheni Moneva): It's a pleasure to introduce the globally renowned PR specialist Maxim Behar, who last year revealed another talent and surprised us by rapping in a song together with Bulgarian rapper Mihail Mihaylov, known as Misho Shamara or Big Sha, his son Mihail Mihaylov Jr., known as Lil
Tags: Leadership, Public Relations, International Relations
Maxim Behar: Bulgaria Will Not Step Back joining the Eurozone
Maxim Behar
January 13, 2025
Host (Lora Indzhova): Dear viewers, "Your Day" continues with our political analysts Maxim Behar and Assoc. Prof. Alexander Hristov. The opposition has already made serious political statements regarding a vote of no confidence. Earlier, we discussed that this is a fundamental tool for the opposition in parliament to pressure the government. The current topic concerns the Eurozone. What are the political moves of the opposition and the majority in the Bulgarian parliament? We will learn more from PR experts Maxim Behar and Assoc. Prof. Alexander Hristov.
Tags: International Relations, Leadership, Public Relations
Joey Left His Gloves in Sofia…
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January 08, 2025
I received a strange email from the rabbi of Chabad in Sofia. He asked to meet him and a man whose name meant nothing to me, as he wrote, "to do business together. He works for the famous company Manowar and wants to meet you," the email read.
So, I put it in my schedule as a meeting with a represen
Tags: Leadership, Public Relations, International Relations
Five Causes to Change Bulgaria
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January 08, 2025
To be honest, I'm tired of "patriotic" slogans—Bulgaria above all, Bulgaria on three seas, let's fight for our Bulgaria, and whatnot—spewed from the mouths of people who have not earned a single lev in their lives with labor that pays salaries or adds value.
And at the outset, I want to say—I
Tags: Leadership, Public Relations, International Relations
Five Causes to Change Bulgaria
Maxim Behar
January 02, 2025
To be honest, I'm tired of "patriotic" slogans—Bulgaria above all, Bulgaria on three seas, let's fight for our Bulgaria, and whatnot—spewed from the mouths of people who have not earned a single lev in their lives with labor that pays salaries or adds value.
Tags: International Relations, Leadership, Public Relations
Maxim Behar: Political discussions must be public
Maxim Behar
December 20, 2024
Host (Lora Indzhova): The show "Your Day" continues, dear viewers. Today, I have the pleasure of stepping into the political arena with PR experts Maxim Behar and Assoc. Prof. Alexander Hristov. Hello, gentlemen, and welcome!
Tags: International Relations, Leadership, Public Relations
Maxim Behar: Political discussions must be public
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December 18, 2024
Host (Lora Indzhova): The show "Your Day" continues, dear viewers. Today, I have the pleasure of stepping into the political arena with PR experts Maxim Behar and Assoc. Prof. Alexander Hristov. Hello, gentlemen, and welcome!
Maxim Behar: Good morning!
Host: I'm glad to see you. As we navigate the p
Tags: Leadership, Public Relations, International Relations
Maxim Behar: Bulgarians Use Google More and More Pragmatically
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December 11, 2024
Host (Viktor Dremsizov): Up next is a very interesting and diverse discussion: the European Football Championship, Carlos Nassar, "Gundi – Legend of Love," and Dubai chocolate – these are just some of the things Bulgarians searched for most on Google over the past year.
Host (Maria Konstantinova
Tags: Leadership, Public Relations, International Relations
Maxim Behar: Bulgarians Use Google More and More Pragmatically
Maxim Behar
December 10, 2024
Maxim Behar and psychologist Mihail Mihaylov commented on the annual review of the most searched words and phrases on Google, revealing the interests of Bulgarians in 2024, during the "Bulgaria Morning" program on Bulgaria ONAIR, hosted by Maria Konstantinova and Viktor Dremsizov.
Tags: International Relations, Leadership, Public Relations
"Mr. Nokia" Changed the World, but Successors Couldn’t Adapt to the Future
Maxim Behar
December 10, 2024
Savonlinna is a small Finnish town about 350 kilometers from Helsinki. To save us time, the European Business Leaders' Meeting organizers decided to fly us there on a small plane, allowing us to enjoy the world-renowned opera festival at the local castle. It was sort of a relaxation program after a rather tense day of presentations and business discussions at Helsinki's Hilton.
"Mr. Nokia" Changed the World, but Successors Couldn’t Adapt to the Future
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December 09, 2024
Savonlinna is a small Finnish town about 350 kilometers from Helsinki. To save us time, the European Business Leaders' Meeting organizers decided to fly us there on a small plane, allowing us to enjoy the world-renowned opera festival at the local castle. It was sort of a relaxation program after a
Tags: Leadership, Public Relations, International Relations
Maxim Behar completed PhD in Public Relations at Sofia University
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December 05, 2024
The internationally recognized PR expert Maxim Behar completed his PhD in Public Communications and Information Sciences following a successful public defense of his doctorate dissertation, titled "Global Changes in the PR Business: Effective Social Media Management." He received a unanimous "yes" f
Tags: Leadership, Public Relations, International Relations
Maxim Behar: Bulgaria Urgently Needs a Reliable Government
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December 05, 2024
Host (Daniela Angelova): Good evening! "The Day ONAIR" begins now. I am Daniela Angelova, and tonight, with the producer, we are focusing on the day's current events: the foretold failure of the tenth attempt to elect a Speaker of the National Assembly. We will discuss the unprecedented political cr
Tags: Leadership, Public Relations, International Relations
Maxim Behar: Social Media Is the Future of Election Campaigns
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December 02, 2024
Host (Lora Indzhova): "Your Day" continues, dear viewers. We'll be discussing politicians and social media today, particularly after a pro-Russian candidate for the Romanian presidential elections reached the runoff after basing his campaign primarily on TikTok. By the way, we have breaking news: th
The Morning After: COVID-19 has awoken leaders in a new world. Here's how we're going to live in it...
Independently published
February 16, 2021
It’s all about leadership…"Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution and many other books. Behar is a globally renowned PR expert, writer, and diplomat, Harvard Kennedy School graduate.
The Morning After is dedicated to leadership and modern communications during and after COVID 19 pandemic.
Tags: Leadership, Public Relations, International Relations
The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Allworth
October 15, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
Little Book for The Big PR
M3 Communications Group, Inc.
September 07, 2020
The Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution, Generation F, Little Book for the Big PR and 111 Rules How to Make It. Behar is and globally renowned PR expert, writer, and diplomat.
The Morning After is dedicated to the past events in 2020 - COVID 19, pandemic, lockdowns, and its influence on leadership and business management.
Tags: Leadership, Public Relations, International Relations
2 Keynotes
Leaders in the Pandemic Jungle | Maxim Behar | TEDxLozenets
TED
September 01, 2021
Maxim Behar is globally renown Public Relations and media expert, manager and diplomat. in 1994 he founded PR company M3 Communications Group, Inc. and since then he is CEO and Chairman of the Board and the company is among the leading on the market. Behar graduated Harvard Kennedy School and also The University of Economics in Prague and also trainings in Yokohama Kenshu Center and The Pacific Institute in Seattle. He was a president of the World PR Organization ICCO until 2017 and now is president of the the World Communications Forum Association, based in Davos, Switzerland.
Tags: Leadership, Public Relations, International Relations
The Price of Living in Social Media Chaos | Maxim Behar | TEDxPlovdiv
TED
June 27, 2017
The leader in public communications and media relations in Bulgaria! What is the price of living in social media world?
Maxim Behar is a founder and manager of M3 Communications Group, Inc., a leader in public communications and media relations in Bulgaria. He is President of the ICCO - World PR Organization. He is a member of the board of directors of the Bulgarian Association of PR Agencies, the Bulgarian Business Leaders Forum, the Bulgarian Investment Forum. He is also a member of the Board of the World PR Museum in New York and Honorary Consul General of the Republic of Seychelles in Bulgaria.
Location: Virtual or All over the world Fees: 1 200 for 4 hours
Service Type: Service Offered
Maxim Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders audiences, practitioners, students, and opinion makers on modern Public Relations and Social Media topics.
Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.
?e was inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.
Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world.
Maxim is a Harvard Kennedy School graduate, who also graduated from universities in Prague, Seattle, and Yokohama.
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