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Maxim Behar

CEO & Chairman of the Board at M3 Communications Group, Inc.

Sofia, Bulgaria

Maxim Behar is a leading global Public Relations ?xpert, diplomat, businessman and visioner with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students, and opinion makers on the modern Public Relations, Governmental Affairs, Leadership and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e is inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

In 2020 the global edition of the prominent International Media PRWeek announced Maxim Behar as "The Best PR Professional in Europe (outside UK)".

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School Executive Program graduate, also graduated universities in Prague, Seattle and Yokohama.

He is also a member of Board of Trustees of the University of National and World Economy (UNWE) in Sofia, Bulgaria.

He is a dreamer and hard worker for a better, more dynamic and more ethical world. Maxim is also a practitioner - he likes chatting, networking, serious business projects, social media, rock music, gadgets and traveling, meeting new people and facing new challenges, reading and writing. Also he is a committed fan of golf, cycling and parachute jumping.

One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough!

In 1994 Maxim founded M3 Communication Group, Inc., a leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. The company is also an exclusive associate of Hill+Knowlton Strategies in Bulgaria.

In 2004 M3 Communications Group, Inc. founded M3 College - the only private fully licences college on PR & Marketing in Bulgaria and Maxim has been Chairman of the Board since then.

Maxim is a Chairman of the International Board of Trustees of Sir James Mancham International Centre for Peace Studies and Diplomacy in Seychelles as well as Honorary Consul General of Republic of Seychelles to Bulgaria.

Currently, Maxim Behar is Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) of Bulgarian Business Leaders Forum and tens other local and international organizations. Maxim served as Chairman of the Board of the Bulgarian Association of PR Agencies (BAPRA). He is also Global Ambassador of APRA, the African Public Relations Association and International Senior Consultant of CIPRA, The Chinese International Public Relations Association. In 2019 he was appointed Chairman of PR & Media Committee of FICAC (World Federation of Consuls). From 2018 Maxim is Vice President of Malta-Bulgarian Chamber of Commerce. Maxim is also appointed in the Advisor Board of the World's PR Museum in New York.

Available For: Speaking
Travels From: Sofia, Bulgaria
Speaking Topics: PR Strategies, Leadership, Social Media

Maxim Behar Points
Academic 0
Author 749
Influencer 414
Speaker 20
Entrepreneur 20
Total 1203

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: M3 Communications Group, Inc.
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 30
Last Media Training: 09/01/2022
Last Media Interview: 09/07/2022

Areas of Expertise

Innovation 30.03
International Relations 100
Leadership 41.81
Marketing 30.25
Public Relations 100

Industry Experience

Publications & Experience

1 Advisory Board Membership
The Global PR Revolution
AllWorth Press
October 22, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

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Tags: Leadership, Marketing, Public Relations

247 Article/Blogs
Maxim Behar on 7/8 TV: “If your dreams don’t scare you, they are not big enough.”
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June 16, 2026
Today's guest can be described with a single word—a word that everyone wishes to possess, yet only a few have the character, potential, and ambition to truly deserve it: motivator. His story is so inspiring that I am certain that, even without realizing it, he has become a role model for generatio

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Tags: Leadership, Public Relations, International Relations

The “Bangaranga” Phenomenon: How Dara Conquered Eurovision and Changed Public Perception
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May 19, 2026
Dara’s “Bangaranga” dance became a global phenomenon, quite literally taking over the Eurovision stage and social media around the world. Behind the impressive choreography stand both international and Bulgarian creatives who shaped the vision of a performance that left a powerful impression o

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Tags: Leadership, Public Relations, International Relations

Bulgaria Triumphs: How Dara’s Victory Changes Everything
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May 19, 2026
A historic night for Bulgaria. Dara’s Eurovision victory sparked a wave of emotions, pride, and enormous expectations for the future. Beyond being a musical success, it became a symbol of Bulgaria’s new place on the global stage. In the following conversation, the reactions after the triumph, th

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: The New Parliament Is Different, but Expectations Toward the Government Are Enormous
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May 06, 2026
After years of political instability, a series of snap elections, and constant clashes between political parties, Bulgaria is entering a new stage in its political development. The new National Assembly begins its work with promises of change, a calmer tone, and a clearer vision for the country’s

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Tags: Leadership, Public Relations, International Relations

Footprint in Space. Bulgarian Technologies in Research Missions
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May 04, 2026
Bulgaria has a long, though often underestimated, history in space exploration. From its participation in the Soviet space program and the achievements of the first Bulgarian cosmonauts, to its current involvement in European and international scientific and technological initiatives, the country is

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Tags: Leadership, Public Relations, International Relations

AI in Communications: The Main Focus of the Second Most Important Forum in Davos
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May 03, 2026
In a world where communication is evolving at an unprecedented pace, the role of trust, technology, and rapid response is becoming increasingly crucial for business. Artificial intelligence, new digital channels, and the global exchange of ideas are reshaping the way companies communicate and build

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Tags: Leadership, Public Relations, International Relations

Between Protocol and Populism: How the Election Campaign Unfolded
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April 20, 2026
In the shadow of yet another round of elections, the public behavior of politicians once again came to the forefront  from messaging and the lack of debate to the finer details of presentation and communication. The campaign showed that beyond ideas, symbols, body language, and the ability to build

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Tags: Leadership, Public Relations, International Relations

Many Messages, Little Debate: How the Election Campaign Unfolded, According to Communication Experts
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April 20, 2026
The campaign for the latest round of elections proved to be diverse and dynamic but also lacking the most anticipated element in a genuine clash of ideas. According to communication experts, participants relied more on personal image, social media, and informal appearances than on substantive debate

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Tags: Leadership, Public Relations, International Relations

Can AI do politics? Maxim Behar gives a definitive answer
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April 19, 2026
Can artificial intelligence create a political party in just 15 minutes? A name, a slogan, a logo, even an anthem – all of this can now be generated with just a few commands. But is that enough to build a political campaign and win people’s trust? In this experiment, we evaluated the capabilitie

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Tags: Leadership, Public Relations, International Relations

From Dream to Mission: The Space Adventure of Maxim and Veneta Behar
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April 16, 2026
Space has always been a symbol of dreams, courage, and limitless possibilities. For many, it remains a distant, almost unattainable reality reserved for a select few. But sometimes, people emerge who prove that boundaries exist only in our minds. Maxim and Veneta Behar are exactly such individuals??

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Tags: Leadership, Public Relations, International Relations

Maxim and Veneta Behar: Lessons from NASA and the path to boundless dreams
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April 15, 2026
As the world once again turns its gaze toward space and NASA’s new missions to the Moon, an inspiring Bulgarian story proves that dreams have no limits. Communications expert Maxim Behar and his wife Veneta Behar completed a specialized astronaut training program at a NASA base, turning a childhoo

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Do politicians know how to communicate with their voters?
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April 15, 2026
Maxim Behar: Do politicians know how to communicate with their voters? Interview on NOVA News in the program “Your Day”
At the height of yet another election campaign, the question of the relationship between politicians and voters once again comes to the forefront. In an interview for the progr

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Tags: Leadership, Public Relations, International Relations

King Simeon II of Bulgaria Congratulated Maxim and Veneta Behar After Their U.S. Space Training
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March 31, 2026
His Majesty Simeon II of Bulgaria received the PR expert Maxim Behar and his wife Veneta at the royal residence Vrana Palace in Sofia following their return from specialized space training in the United States. The meeting took place yesterday, just days after they became the first Bulgarians to gra

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Tags: Leadership, Public Relations, International Relations

“Space Is Closer Than We Think” – Maxim and Veneta on Their Training at NASA
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March 04, 2026
Gala: Just a few days ago they returned from their space adventure after completing a training course at the NASA center in Alabama. What does it feel like to experience zero gravity, to walk on the surface of the Moon, and to collect samples for research? Well, we’re about to find out from my spe

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Tags: Leadership, Public Relations, International Relations

Euronews: Maxim and Veneta Behar on the Odyssey into Space
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March 04, 2026
Diana: Hello again, you are watching Good Morning Europe on Euronews Bulgaria. In the next few minutes we will talk about space experiences and earthly emotions. Here with us are Maxim Behar and Veneta Behar, who were on an intensive space training program in Huntsville, Alabama. Hello and welcome.

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Tags: Leadership, Public Relations, International Relations

“In an Astronaut’s Shoes”: Maxim Behar and His Wife Attend a Training Course at NASA
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March 04, 2026
Maria: PR expert Maxim Behar and his wife Veneta went through an intensive training course at NASA.
Viktor: What did they learn, and are they ready for the challenges of upcoming space tourism journeys? Maxim Behar should already be with us, but Maria, I don’t see him. Maybe he stayed with Veneta

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Tags: Leadership, Public Relations, International Relations

Maxim and Veneta Behar Returned from U.S. Space Training with Distinction
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February 26, 2026
Maxim Behar and his wife Veneta were officially welcomed today following their return from the United States at the office of the Atlantic Club in Bulgaria, located in Sofia Tech Park.
The Behar family successfully completed the full astronaut training program at the NASA U.S. Space & Rocket Cen

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Tags: Leadership, Public Relations, International Relations

Artificial Intelligence as a Partner, Not a Threat: A Conversation with Maxim Behar
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February 09, 2026
“What has changed in business from 1995 to 2026? What is the biggest shift?”
What we were doing 30–31 years ago has nothing in common with what we do today. In one word: everything has changed.
A few constants remain — honesty, integrity, and the need to be creative and innovative. But today

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: A Good Product Needs Clear and Consistent Communication
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January 26, 2026
A strong brand starts with a real product
According to Maxim Behar, there is no fundamental difference between a regional, national, or international brand. The principles are the same — the most important prerequisite is the existence of a strong, authentic product.
“Samokov is a wonderful prod

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: The Moment You Stop, You Are Already Lost
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January 20, 2026
Which life story has shaped you the most?
Maxim Behar shares that he does not believe in a single defining story. For him, life is a sequence of experiences that accumulate over time and ultimately become true wealth. Having started working at the age of 13 and having gone through difficult personal

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Tags: Leadership, Public Relations, International Relations

H.M. King Simeon II Bestows the Commander’s Cross of the Royal Dynastic Order of St. Alexander on Maxim Behar
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January 06, 2026
The high royal distinction recognizes Dr. Behar’s long-standing contribution to public communications, international relations, and his active public and professional engagement, as well as his role in strengthening Bulgaria’s international reputation.
Maxim Behar is among Bulgaria’s most prom

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Tags: Leadership, Public Relations, International Relations

“Working with pleasure – that is happiness”
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December 22, 2025
Working with pleasure – that is happiness”
Host: Maxim, how are you, and how do you manage to work with such energy for so many years?
Maxim Behar: “I’m great. I work a lot and I truly enjoy it – that is happiness for me. Life is not long enough to spend it doing work you don’t like. If

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Tags: Leadership, Public Relations, International Relations

Prince Boris of Tarnovo Attends Maxim Behar’s 70th Anniversary Celebration
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December 17, 2025
As always energetic and smiling, Behar welcomed Prince Boris of Tarnovo, grandson of King Simeon II and guardian of the Royal Crown, along with prominent business leaders, partners, clients, and close friends.
Among the guests were Solomon and Gergana Passy, Milen Velchev, Nikolay Vassilev, Bozhida

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: Don’t Be Misled — We Are Not Living in a Crisis. This Is Our New Reality, and We Must Adapt
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December 10, 2025
- The things you gift yourself are always the most precious – in February I will begin training at a space center.
On the eve of Dr. Maxim Behar’s 70th birthday, H.M. King Simeon II, in his capacity as Grand Master of the Royal Dynastic Order of St. Alexander, awarded him the Commander’s Cross

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Tags: Leadership, Public Relations, International Relations

Maxim Behar: “In Bulgaria, politicians speak through the media instead of speaking to each other”
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November 30, 2025
Maxim emphasized that these findings simply confirm a broader reality: people are paying less and less attention to political speeches and promises. According to him, political messages have become predictable and interchangeable — which makes the use of AI even more natural.
“Political messages

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Tags: Leadership, Public Relations, International Relations

2 Books
The Morning After: COVID-19 has awoken leaders in a new world. Here's how we're going to live in it...
Independently published
February 16, 2021
It’s all about leadership…"Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution and many other books. Behar is a globally renowned PR expert, writer, and diplomat, Harvard Kennedy School graduate.

The Morning After is dedicated to leadership and modern communications during and after COVID 19 pandemic.

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Tags: Leadership, Public Relations, International Relations

The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Allworth
October 15, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

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Tags: Leadership, Public Relations

1 eBook
Little Book for The Big PR
M3 Communications Group, Inc.
September 07, 2020
The Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution, Generation F, Little Book for the Big PR and 111 Rules How to Make It. Behar is and globally renowned PR expert, writer, and diplomat.

The Morning After is dedicated to the past events in 2020 - COVID 19, pandemic, lockdowns, and its influence on leadership and business management.

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Tags: Leadership, Public Relations, International Relations

2 Keynotes
Leaders in the Pandemic Jungle | Maxim Behar | TEDxLozenets
TED
September 01, 2021
Maxim Behar is globally renown Public Relations and media expert, manager and diplomat. in 1994 he founded PR company M3 Communications Group, Inc. and since then he is CEO and Chairman of the Board and the company is among the leading on the market. Behar graduated Harvard Kennedy School and also The University of Economics in Prague and also trainings in Yokohama Kenshu Center and The Pacific Institute in Seattle. He was a president of the World PR Organization ICCO until 2017 and now is president of the the World Communications Forum Association, based in Davos, Switzerland.

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Tags: Leadership, Public Relations, International Relations

The Price of Living in Social Media Chaos | Maxim Behar | TEDxPlovdiv
TED
June 27, 2017
The leader in public communications and media relations in Bulgaria! What is the price of living in social media world?

Maxim Behar is a founder and manager of M3 Communications Group, Inc., a leader in public communications and media relations in Bulgaria. He is President of the ICCO - World PR Organization. He is a member of the board of directors of the Bulgarian Association of PR Agencies, the Bulgarian Business Leaders Forum, the Bulgarian Investment Forum. He is also a member of the Board of the World PR Museum in New York and Honorary Consul General of the Republic of Seychelles in Bulgaria.

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Tags: Leadership, Public Relations, International Relations

1 Media Interview
Maxim Behar for Euronews: The Lost Battles of the Bulgarian 47th Parliament
Maxim Behar
September 01, 2022
Host: Welcome! In fact, how will we remember the 47th National Assembly, which turned out to be somewhat shorter-lived than we expected. Mr. Behar?

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Tags: Leadership, Public Relations, International Relations

124 Videos
@maxbeharlive for the week of @M3groupPRprojects
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June 22, 2026

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Tags: Leadership, Public Relations, International Relations

Maxim Behar talking to 4 ladies at the 7/8 TV Night Show...
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June 08, 2026

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive at #hellospace festival...
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June 07, 2026

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive разказва...
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June 06, 2026

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Tags: Leadership, Public Relations, International Relations

#bulgaria #news #helpmemakethismakesense @maxbeharlive @NASA
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June 06, 2026

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Tags: Leadership, Public Relations, International Relations

#hellospace #space #bulgaria #maximbehar #helpmemakethismakesense @maxbeharlive
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June 06, 2026

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Tags: Leadership, Public Relations, International Relations

#davos #summit #maxbehar @maxbeharlive @davossummits @worldcommunicationsforumas2935
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May 31, 2026

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive in action...
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May 30, 2026

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive за общия език...
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May 25, 2026

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Tags: Leadership, Public Relations, International Relations

Davos Communications Summit '26 - The Full Srory
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May 25, 2026

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Tags: Leadership, Public Relations, International Relations

#bulgaria #news #maximbehar @maxbeharlive @BulgarianNationalTelevisionBNT
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May 25, 2026

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Tags: Leadership, Public Relations, International Relations

#bulgaria @maxbeharlive #chefo #advices
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May 24, 2026

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive Pick your head up!
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May 23, 2026

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Tags: Leadership, Public Relations, International Relations

@maxbeharlive about #Dara and #Bangaranga success at the #Eurovision for @bulgariaonair
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May 20, 2026

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Tags: Leadership, Public Relations, International Relations

Maxim Behar about #Dara and #Bangaranga just 3 hours after the phenomenal win...
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May 18, 2026

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Tags: Leadership, Public Relations, International Relations

@maxbehar on #Communications #business
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August 21, 2025

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@maxbeharlive at @glacierexpress7533
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August 21, 2025

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@maxbeharlive #office #moments
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August 20, 2025

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@maxbeharlive on #selfconfidence
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August 20, 2025

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@maxbeharlive #dream #big
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August 03, 2025

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@maxbeharlive on politics
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August 03, 2025

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@maxbeharlive on #socialmedia and more...
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August 02, 2025

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Maxim Behar for Nova News TV Morning Show wraps up...
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July 31, 2025

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Maxim Behar on Bulgaria's political stage and recent developments...
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July 31, 2025

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Great Talk on the brand new BrandTalks Podcast....
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July 29, 2025

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Thinkers360 Credentials

4 Badges

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Opportunities

1 Business Consulting
Public Relation & Social Media

Location: Virtual or All over the world    Fees: 1 200 for 4 hours

Service Type: Service Offered

Maxim Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders audiences, practitioners, students, and opinion makers on modern Public Relations and Social Media topics.

Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.

?e was inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.

Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world.

Maxim is a Harvard Kennedy School graduate, who also graduated from universities in Prague, Seattle, and Yokohama.

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