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Maxim Behar
CEO & Chairman of the Board at M3 Communications Group, Inc.
Sofia, Bulgaria
Maxim Behar is a leading global Public Relations ?xpert, diplomat, businessman and visioner with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students, and opinion makers on the modern Public Relations, Governmental Affairs, Leadership and Social Media topics.
Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.
?e is inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.
In 2020 the global edition of the prominent International Media PRWeek announced Maxim Behar as "The Best PR Professional in Europe (outside UK)".
Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among top 5 new books on PR in the world.
Maxim is a Harvard Kennedy School Executive Program graduate, also graduated universities in Prague, Seattle and Yokohama.
He is also a member of Board of Trustees of the University of National and World Economy (UNWE) in Sofia, Bulgaria.
He is a dreamer and hard worker for a better, more dynamic and more ethical world. Maxim is also a practitioner - he likes chatting, networking, serious business projects, social media, rock music, gadgets and traveling, meeting new people and facing new challenges, reading and writing. Also he is a committed fan of golf, cycling and parachute jumping.
One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough!
In 1994 Maxim founded M3 Communication Group, Inc., a leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. The company is also an exclusive associate of Hill+Knowlton Strategies in Bulgaria.
In 2004 M3 Communications Group, Inc. founded M3 College - the only private fully licences college on PR & Marketing in Bulgaria and Maxim has been Chairman of the Board since then.
Maxim is a Chairman of the International Board of Trustees of Sir James Mancham International Centre for Peace Studies and Diplomacy in Seychelles as well as Honorary Consul General of Republic of Seychelles to Bulgaria.
Currently, Maxim Behar is Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) of Bulgarian Business Leaders Forum and tens other local and international organizations. Maxim served as Chairman of the Board of the Bulgarian Association of PR Agencies (BAPRA). He is also Global Ambassador of APRA, the African Public Relations Association and International Senior Consultant of CIPRA, The Chinese International Public Relations Association. In 2019 he was appointed Chairman of PR & Media Committee of FICAC (World Federation of Consuls). From 2018 Maxim is Vice President of Malta-Bulgarian Chamber of Commerce. Maxim is also appointed in the Advisor Board of the World's PR Museum in New York.
Available For: Speaking Travels From: Sofia, Bulgaria Speaking Topics: PR Strategies, Leadership, Social Media
Maxim Behar
Points
Academic
0
Author
319
Influencer
414
Speaker
20
Entrepreneur
20
Total
773
Points based upon Thinkers360 patent-pending algorithm.
The Global PR Revolution
AllWorth Press
October 22, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
The New Rules of Social Media
How to Speak the Language of PR
Modern PR Skills and Tools
How to Measure Impact
The Effect of Total Transparency on Businesses
International Perspectives on the Media
The Future of the Industry
Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
First day, second day...
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April 09, 2023
I am talking at length with a close friend and colleague of mine in Delhi, and we are telling each about our problems and worries in these turbulent days for the world. Suddenly he blurts out to me that his biggest problem is finding people for the office. "Come on, you've got to be kidding me," I r
Tags: Leadership, Public Relations, International Relations
The bill we will all eventually pay...
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April 06, 2023
For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. But let me start all over again. And
the beginning was on the dramatic night
of December 31, 1989, which hardly any readers remember. It was then, at midnight before the new year 199
Tags: Leadership, Public Relations, International Relations
Maxim Behar for Euronews: Bulgaria Needs a Strong Political Hand
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April 02, 2023
Maxim Behar commented on the air of Euronews Bulgaria the fifth consecutive early parliamentary elections. He shared his thoughtson the past election campaign of participating parties, as well as his opinion on concrete measures and actions that would lead to a better economic policy in Bulgaria.
Ho
Tags: Leadership, Public Relations, International Relations
And why not with fingerprints?!
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March 30, 2023
I was just wondering why so many staring faces are looking at us from the hundreds of billboards on the streets and I understand that on Sunday we will vote. Not bad. For the fifth time in the last two years. We're certainly headed for the Guinness Book, but more in the unfortunate records.
So, on t
Tags: Leadership, Public Relations, International Relations
The freedom on the crossroad
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March 30, 2023
If we think a little deeper, it may turn out that in Bulgaria, nowadays the only guaranteed freedom of the citizen, and of the villager, is exactly on the crossroad.
In the office, the boss controls whether and how you work, at home – whether you have it or don’t, your freedom is still limited.
Tags: Leadership, Public Relations, International Relations
Don't forget it at home...
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March 23, 2023
The streets are full of miserable people... Something must have happened. Just a few years ago, thousands of smiling young people, full of energy and desire to succeed, met on Vitoshka Street and the main streets outside Sofia. Today, the shop assistant scolds you, nervous aunties shush you on the t
Tags: Leadership, Public Relations, International Relations
For The People
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March 23, 2023
Bulgaria is already in an endless spiral of elections, this will probably continue for a few more years and more and more often we hear the words... "The People".
A badly coiffed auntie from the screen explains to us how the best thing her fictional party does "For the People" is to ask for an incre
Tags: Leadership, Public Relations, International Relations
Lawns or something else...
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March 23, 2023
This joke is quite old, but it's time to remember it - how a government official did not follow the law because he was "lawn mowers" and not for him... Old and not even funny!
But it really is time to remember it, and I'll tell you why right now!
In the euphoria of the 1990s, when international comp
Tags: Leadership, Public Relations, International Relations
About the frog and the pond...
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March 23, 2023
I have no idea where this saying actually came from. Every frog had to know its pond or no one should speak up where it was none of their business. Or else, a bit more updated - to sit staring at the monitor and have no ideas. Not evolving, not being innovative, not looking at what the boss is doin
Tags: Leadership, Public Relations, International Relations
90 % Bulgarian
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March 20, 2023
For years I have shared the thesis that the Bulgarians always lack three things - a thousand BGN on top of salary, a room in the apartment and one more day to finish work. I am not strong in history, nor in psychology to know the reasons for this fact, but this is the reality. I call this somewhere
Tags: Leadership, Public Relations, International Relations
Now, if I were in Bulgaria...
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March 20, 2023
I'm standing neatly at a crossroad abroad waiting for the light to turn green to cross and I hear a voice next to me in the familiar Bulgarian language.
I see this picture all over the world. And you - I'm sure - too. If you're in Bulgaria you can do anything - run a red light, don't stop at a stop
Tags: Leadership, Public Relations, International Relations
Temporary, how temporary?!
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March 19, 2023
Well, temporary governments in Bulgaria have become permanent. It is more than clear that the very institution of so-called caretaker governments is completely redundant. Ministers, deputy ministers, administration... They have no ending! But it's not a problem at all, I have no worries that soon my
Tags: Leadership, Public Relations, International Relations
Are we cousins?
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March 19, 2023
Some still remember how a former prime minister used to say quite openly and a bit arrogantly that we were all cousins in Bulgaria. Or in other words, we are such a small country that no matter who you appoint, you will always find some conflict of interest.
Twenty or more years ago, this may have b
Tags: Leadership, Public Relations, International Relations
Ticket to Space
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March 15, 2023
How much is a ticket to space now? There is no answer to this question. And there can't be.
But more and more often I hear people around me wanting to escape to... Space. They grumble from morning till night, annoyed with this, desperate at that, but all they have to do is move beyond the "dark bord
Tags: Leadership, Public Relations, International Relations
One King and two Barons...
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March 12, 2023
“But do you know how two barons have had an extraordinary influence on the development of Bulgaria... Both, I can proudly say, did it with Belgian investments... Both of them bear the prestigious title of "baron"!”
If an ambassador, or a friend from Brussels had asked me this question, I would p
Tags: Leadership, Public Relations, International Relations
Maxim Behar joined the first edition of the international forum "Power and Business Together for Clean Energy"
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March 06, 2023
The PR expert Maxim Behar participates in the first of a series of events to be held as part of the "Yes! To Bulgaria's Green Economy", organized by the Solar Academy Bulgaria Association, Standard Media and M3 Communications Group, Inc. The event presented current issues in the energy sector.
Among
Tags: Leadership, Public Relations, International Relations
Ah, these media!
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March 06, 2023
Great worries, great troubles! Politicians overflowing with insults and arrogance from the tribune of the Parliament and then we all read, listen to and witness how all the blame is being put on the media. Well, honestly there are two types of media. These are the years, for the first time ever in h
Tags: Leadership, Public Relations, International Relations
Left and Right
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February 23, 2023
Often the left hand does not know what the right hand is doing. I don't know what that's called in medicine, there's probably a term for it. But in politics they certainly call it "government".
One minister is giving countless promises, when actually the Finance Minister has not heard of this projec
Tags: Leadership, Public Relations, International Relations
Lithuanian President Decorates Maxim Behar with a State Award for Articles Written in 1991
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February 19, 2023
Lithuanian President Gitanas Nausėda presented a special medal to the Bulgarian media expert Maxim Behar for his articles from the dramatic events which happened around January 13, 1991 in Vilnius. Back then Soviet tanks entered Lithuania in an attempt to take back the country, which had seceded fr
Tags: Leadership, Public Relations, International Relations
Maxim Behar - special guest appearance in the local Shumen TV
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February 14, 2023
PR and media expert Maxim Behar shares his dearest memories of the time he was living in the city of Shumen, valuable friendships he has made there, and why he always comes back with pleasure. Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from th
Tags: Leadership, Public Relations, International Relations
Congratulations! But it's not “Congratulations” at all...
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February 12, 2023
For the last ten years every holiday is the same - our e-mails are being filled with bland cards with boring pictures on them, that say nothing. We delete them immediately without even looking at them. I have no idea how it's possible that those who send them don't realiюe that this is not the way
Tags: Leadership, Public Relations, International Relations
Maxim Behar had a meeting with the Ambassador of Kosovo in Sofia
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February 12, 2023
Maxim Behar, Honorary Consul General of the Republic of Seychelles, had a very exciting and interesting meeting with the Ambassador of Kosovo in Sofia - H.E. Delfin Pllana.
In a friendly atmosphere, they successfully discussed their visions for future development of both countries, potential plans
Tags: Leadership, Public Relations, International Relations
10 times 45 and more...
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February 09, 2023
We often talk about these 45 years and it doesn’t matter what it is that we are complaining about, it keeps coming up in our conversations... Communism this, communism that...
But it’s a fact – what these times have done to our society, the lack of market and free media has damaged us for gene
Tags: Leadership, Public Relations, International Relations
The “brat’ched” who changed Bulgaria forever…
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February 09, 2023
-Brat’ched (Bulgarian slang for “cousin”), this city will be shining brightly once we celebrate the opening. I will make you proud, you will see… Sofia’s mayor, then Boyko Borissov, was looking at me rather stunned and in his eyes, I could read the following question: “Max, who is this g
Tags: Leadership, Public Relations, International Relations
Seychelles - moments forever...
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February 05, 2023
You have to go to Seychelles, and probably not just once, to feel the islands, the beaches, the nature. And especially - the people.
I will start with them. Smiling, positive, hospitable, and hardworking. History has probably handed the Seychelles the privilege of being an uninhabited territory, unt
The Morning After: COVID-19 has awoken leaders in a new world. Here's how we're going to live in it...
Independently published
February 16, 2021
It’s all about leadership…"Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution and many other books. Behar is a globally renowned PR expert, writer, and diplomat, Harvard Kennedy School graduate.
The Morning After is dedicated to leadership and modern communications during and after COVID 19 pandemic.
Tags: Leadership, Public Relations, International Relations
The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR
Allworth
October 15, 2019
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
Little Book for The Big PR
M3 Communications Group, Inc.
September 07, 2020
The Morning After is a great book written by Maxim Behar - best-selling author of The Global PR Revolution, Generation F, Little Book for the Big PR and 111 Rules How to Make It. Behar is and globally renowned PR expert, writer, and diplomat.
The Morning After is dedicated to the past events in 2020 - COVID 19, pandemic, lockdowns, and its influence on leadership and business management.
Tags: Leadership, Public Relations, International Relations
2 Keynotes
Leaders in the Pandemic Jungle | Maxim Behar | TEDxLozenets
TED
September 01, 2021
Maxim Behar is globally renown Public Relations and media expert, manager and diplomat. in 1994 he founded PR company M3 Communications Group, Inc. and since then he is CEO and Chairman of the Board and the company is among the leading on the market. Behar graduated Harvard Kennedy School and also The University of Economics in Prague and also trainings in Yokohama Kenshu Center and The Pacific Institute in Seattle. He was a president of the World PR Organization ICCO until 2017 and now is president of the the World Communications Forum Association, based in Davos, Switzerland.
Tags: Leadership, Public Relations, International Relations
The Price of Living in Social Media Chaos | Maxim Behar | TEDxPlovdiv
TED
June 27, 2017
The leader in public communications and media relations in Bulgaria! What is the price of living in social media world?
Maxim Behar is a founder and manager of M3 Communications Group, Inc., a leader in public communications and media relations in Bulgaria. He is President of the ICCO - World PR Organization. He is a member of the board of directors of the Bulgarian Association of PR Agencies, the Bulgarian Business Leaders Forum, the Bulgarian Investment Forum. He is also a member of the Board of the World PR Museum in New York and Honorary Consul General of the Republic of Seychelles in Bulgaria.
Location: Virtual or All over the world Date Available:
September 01st, 2022 Fees: 1 200 for 4 hours
Submission Date:
September 16th, 2022 Service Type: Service Offered
Maxim Behar is a leading Public Relations expert with wide experience and a strong presence in many countries all over the world. He travels a lot and often speaks in front of world leaders audiences, practitioners, students, and opinion makers on modern Public Relations and Social Media topics.
Maxim is a past President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners and now is a President of the World Communications Forum Association, registered in Davos, Switzerland.
?e was inducted in the Global PR Hall of Fame for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO (World PR Organization) President.
Maxim's latest book The Global PR Revolution is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world.
Maxim is a Harvard Kennedy School graduate, who also graduated from universities in Prague, Seattle, and Yokohama.
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