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Mark Cameron

CEO at W3.Digital

Melbourne, Australia

What do you get when you combine deep digital transformation expertise and the experience of two decades' worth of predicting the future of technology? One of the most engaging presentations you will ever see!

Mark Cameron has a unique understanding of where our world is going and what choices all businesses have in front of them.

For over 17 years, he has been leading a technology strategy consultancy and is an advisor to business leaders worldwide. He has worked with many of Australia's most prominent organisations, including Telstra, ASX, SAP, universities, and government agencies.

Mark Cameron is the first Australian and the 225th person to be inducted into an exclusive group of specialists from around the world regarded as Certified Experience Economy Experts.

Mark teaches the Digital Transformation Masterclass in the Deakin University Executive MBA and is a member of Forbes Technology Council; and was the digital strategy columnist for BRW for over six years.

Available For: Advising, Authoring, Consulting, Speaking
Travels From: Melbourne, Victoria, Australia
Speaking Topics: Digital Transformation, Emerging technology, 5G, Technology futures

Mark Cameron Points
Academic 5
Author 10
Influencer 264
Speaker 30
Entrepreneur 0
Total 309

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

5G 30.86
AI
Big Data 30.07
Business Strategy
Customer Experience 30.04
Digital Disruption 30.38
Digital Transformation 30.55
Emerging Technology 31.43
Entrepreneurship 30.20
Innovation 30.51
Leadership
Marketing 30.02
Mental Health
Telecom 32.26

Industry Experience

Federal & Public Sector
Healthcare
High Tech & Electronics
Higher Education & Research
Media
Telecommunications

Publications

10 Article/Blogs
How To Successfully Embark On A Digital Transformation As A Non-Technical CEO
Forbes
October 18, 2022
Across all industries, business models are changing. From tourism to fashion and entertainment to e-commerce, business leaders are turning to tech to engage their customers and grow their margins. But there’s an ongoing duality at play.

Despite their desire for digital transformation, many businesses don’t have a clear strategy in place. While they have a rough idea of where they want to go, the roadmaps are rarely defined, and in too many cases, nobody has the capacity or will to drive the project forward.

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Tags: Digital Transformation, Emerging Technology, Innovation

Why great innovators think about platforms
Forbes
August 03, 2022
There's one thing that leading tech entrepreneurs have in common, and it's something that many boards could benefit from following: platform innovation.

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Tags: Digital Transformation, Innovation, 5G

Why business collaboration in Australia is now essential
LinkedIn
April 11, 2022
Recently I have been thinking, and talking, about Australia’s competitive position on the global stage a lot. As a result, something has started to become increasingly clear, if Australian businesses want to scale globally, they need to collaborate. Why? Here are my thoughts:

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Tags: Digital Transformation, Innovation

Telcos Aren't Ready To Capitalize On The Value Of 5G—Yet
Forbes
March 22, 2022
Across the world, major telecommunications companies are investing significantly in the infrastructure to deliver 5G. The hype cycle has kicked into overdrive as industry spokespeople have started to wax lyrical about the value 5G will bring.

However, there is an emerging issue. My organization engages with telcos worldwide as well as many enterprise-level and government customers. We have observed a significant gap in understanding and alignment between the telcos and their customers.

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Tags: 5G, Digital Transformation, Innovation, Telecom

How To Lead A Digital Transformation Your People Will Love
Forbes
January 28, 2022
If there’s one thing that makes a digital transformation magical, it’s nailing the process for everyone involved. When you do, you turn a "meh" project into an all-out success. For us, that magic happens when we help an organization solve their biggest problem, with their staff so involved they feel like they designed the solution themselves and we just helped them bring it to life.

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Tags: Digital Transformation, Digital Disruption

Digital Transformation Investment Is A Board Discussion
Forbes
June 11, 2021
There have been a few moments in history where technological advances and market forces combine to change the global economy's functions. These moments bypass incremental changes and create significant leaps that spur new businesses and sector-wide disruption. Corporate boards need to understand this to take advantage.

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Tags: Digital Transformation, Innovation

How Digital Assistants and AI will change marketing forever
Salesforce.com
April 27, 2017
In the age of the customer, technology fundamentally changes the way they interact with companies. Connected customers want to be heard, understood, remembered, and respected. Ultimately, they want to be treated like people — and intelligent application of customer data can help companies deliver experiences with a human touch, at scale.

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Tags: Big Data, Digital Transformation, Emerging Technology

The experience economy: grabbing the ‘creative destruction’ opportunity
Marketing Magazine Australia
December 14, 2016
The term ‘creative destruction’, coined by the Austrian-American economist Joseph Schumpeter, refers to the ‘process of industrial mutation that incessantly revolutionises the economic structure from within, incessantly destroying the old one, incessantly creating a new one’.

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Tags: Customer Experience, Digital Disruption

The experience economy: the five stages of customer-focused change
Marketing Magazine
December 11, 2016
Most people within a business understand that focusing on the needs of the customer is vitally important for the longevity of the business as a whole. But actually achieving transformation of any sort is challenging. As a leader, these are the five key stages involved in leading customer-focused change.

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Tags: Big Data, Customer Experience, Digital Transformation

Personalised marketing: Balancing what you can do with what you should do
CMO.com.au
August 04, 2016
With so many new data-driven and targeted marketing techniques now possible, businesses need to be careful they are not simply creating smarter and smarter spam. A recent study reveals some personalised techniques are doing more harm than good.

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Tags: Big Data, Digital Transformation, Marketing

3 Keynotes
Emerging technology Trends
COO Conference ANZ - Sit-down
June 02, 2022
Keynote: What are the Big Companies Changing and How Will that Impact Your Brand?


Looking at the long-term direction of CX, where you want to be in the next 3- 10 years, and how to understand what the key game-changing companies are doing and how that can impact your planning for the future.
The two different ways companies are thinking.
Advertising-driven model, we will create mainstream media and have targeted advertising.
Focusing on the way consumers interact with computers, the information that is shared and what does this direction mean.

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Tags: 5G, Digital Transformation, Emerging Technology

5G innovation
Telstra
June 15, 2021
Mark Cameron presents the 5G innovation playbook and toolset.

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Tags: 5G, Innovation

Leading Digital Transformation
Digital Woman's Network
May 17, 2019
A conversation with Mark Cameron about what it takes to lead Digital Transformation

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Tags: 5G, Digital Transformation, Emerging Technology

3 Media Interviews
Mini digital transformation class
Worked
August 04, 2022
In this special Mini Digital Transformation Masterclass (based on the real Masterclass content Mark teaches on Digital Transformation Leadership at Deakin University), Mark helps us understand the what and why of transformation, what great strategy looks like, how to overcome investment hurdles and how to lead a program that actually works.

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Tags: Digital Transformation, Digital Disruption, 5G

Embracing Business Disruption Through Digital Transformation With Mark Cameron
The Few
June 29, 2021
Do you advocate and embrace disruption?

Digital revolution has accelerated amid the pandemic, with almost every business forced to pivot in one way or another.

Implementing is one thing, but getting it right is more important.

How do you make a successful digital transformation?

Today we bring a guest to The Few Podcast to answer these questions at the highest level!

Recognised as one of Australia’s leading digital strategists (as well as being the 225th Certified Experience Economy Expert in the world), Mark Cameron uncovers a digital business model you can't ignore.

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Tags: Digital Transformation, Digital Disruption, 5G

How to save your business from extinction
Kerwin Rae
March 25, 2019
Do you know where your market will be in five years' time? Do you plan on evolving with it, or are you hoping that technological advancements won’t affect your business model? Well, I have some news for you..

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Tags: Digital Transformation, Emerging Technology, Entrepreneurship

1 Visiting Lecturer
Digital Transformation Masterclass - Deakin University Executive MBA
Deakin University
October 05, 2021
Facilitated by Mark Cameron, this masterclass provides you with the skills needed to lead teams, or a whole organisation, through a major digital initiative. It provides an applied learning experience, with students navigating through the first 90 days of leading a digital transformation.

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Tags: 5G, Digital Transformation, Emerging Technology

Thinkers360 Credentials

3 Badges

Blog

Opportunities

1 Advisory Board Services
NED

Location: Melbourne, Australia    Fees: 1000

Service Type: Service Offered

Available for Non-Executive Director and Advisory roles

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1 Keynote
The big-tech companies are go to war - and it will impact us all

Location: Melbourne, Australia    Fees: 5500

Service Type: Service Offered

The business models of the world's largest technology companies are increasingly at odds with each other. This will shape the global technology landscape and impact us all.

Respond to this opportunity

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