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Hessie Jones

Co- Founder at MyData Canada

Pickering, Canada

I have a passion for technology and try to stay on the cutting edge of the Internet, artificial intelligence, social media, and video and how they impact marketers and advertisers as the media landscape morphs with these mediums.

These days we need to go beyond current KPI's and measure success based on customer needs, that is both time relevant and business relevant. This is the advent of business transformation and the consumer is dictating this paradigm shift in commerce and communication across all industry sectors.

When I started ArCompany a few years back we saw the future : taking Social Media to the inevitable next level: operationalizing social and showing companies how to capitalize on social intelligence.

The tide is turning and this vision is now a reality. I'm now tackling how business begins to transform because of AI's impetus. It will change culture, process and mindset. My current motto - SCALE AI TO THE MASSES through platform, education and inclusiveness. This means creating a product that everyone can use but also EDUCATING for the non-technical groups and providing the foundations for AI and what companies need to do to prepare.

With over 17 years in the digital space, I have worked within these disciplines: AI, data analytics, big data, social media strategy, performance tracking and optimization, influencer strategy, content strategy and development, community management, application development for web and mobile, client management, search and online media strategy/marketing, product marketing, sponsorship marketing, direct and database marketing, loyalty/CRM, education, training, outreach, content management, and PR.

...While working with/for brands including Second Cup, LCBO, Aon, Adidas, Citi, Taco Bell, Pizza Hut; Absolut Vodka, Crystal Head Vodka, Columbia House, CIBC, Yahoo! (Answers, Music, FIFA, Mail, News, Finance) Overlay.TV, Juno Awards, Canadian New Media Award, Toronto Grand Prix, Fairweather, UPS, Esso, Lexus, Scotiabank

Available For: Authoring, Consulting, Speaking
Travels From: Toronto

Hessie Jones Points
Academic 0
Author 229
Influencer 104
Speaker 0
Entrepreneur 40
Total 373

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Marketing, Education, Content
Theatre: North America
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed
Media Experience: 15 years
Last Media Training: 04/06/2007
Last Media Interview: 04/27/2018

Areas of Expertise

AI 30.58
Big Data 31.13
CRM
Digital Disruption 32.91
Digital Transformation 30.81
Marketing 32.53
Social 30.12
Startups 30.09
Analytics 30.28
Innovation 30.22
Open Innovation 30.11
Future of Work 30.03
Culture 30.02
PropTech 30.53
Health and Safety 30.22
Cloud 30.05
Quantum Computing 30.53
Design Thinking 30.09
Sales 30.14
Diversity and Inclusion 30.14
RPA 35.32
IoT
Sustainability 30.17
Renewable Energy 36.48
Ecosystems 30.07
Autonomous Vehicles 30.19
Smart Cities 30.69
SportsTech 30.22

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Media
Professional Services
Telecommunications
Travel & Transportation

Publications

169 Article/Blogs
The Role Of Smart Grids And AI In The Race To Zero Emissions
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March 20, 2019
A “Smart grid” is more than just power delivery. The main pillar of a smart grid is a two-way connection of energy and information. For maximum effectiveness and efficiency, a smart grid infrastructure should also include two more pillars: distributed generation and AI.

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Tags: AI, Big Data

Top 10 Technology Trends Transforming Humanity Beyond Cyberspace, Geospace And Space
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March 18, 2019
Which technologies will help us explore the human ecosystem beyond cyberspace, geospace and space and understand the very meaning of our existence in the universe?

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Tags: AI, Big Data, Ecosystems

When Graphs Collide: The Coming Merger Of Property And Semantic Graphs
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March 18, 2019
By treating reifications, assertions about assertions, as first-class objects in the Semantic Web, the idea of interchange between property and semantic graphs and the ability to work with graphs using a much broader set of tools opens up.

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Tags: AI, Big Data

Society Desperately Needs an Alternative Web
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March 15, 2019
In a world of rampant technology, and what will be the future of our planet, it is inflicting harms in the very fabric of society who depends on it. Is it too late to steer its path towards an internet intended to free information, preserve our privacy and be accountable to the needs of humanity?

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Tags: AI

AI Cannibalization: With Google Hotel Search, The Battle For Consumers Will Only Intensify
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March 15, 2019
The AI economy is upon us. The core theme of companies who will make it through this big disruption: Let your data live! What companies like Google, Amazon and other leaders have increasingly achieved to provide personalized services for their clients, you can achieve too.

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Tags: AI, Big Data

Here's How AI Will Change The World Of Sports!
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March 15, 2019
From the way teams recruit players to how they reach and engage their fans, the use of artificial intelligence in sports is set to change. AI is not only revolutionizing the on-field aspect of sports but also the commercial aspect which has become inseparable from the field.

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Tags: AI, SportsTech

How AI Can And Will Predict Disasters
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March 15, 2019
Hundreds of thousands of people are affected by natural disasters every year. To minimize damage, researchers are developing applications based on modern technologies like AI and deep learning to predict natural disasters to reduce damage to life and property and create better evacuation strategies.

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Tags: AI, Big Data

Are Machines Conscious?
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March 13, 2019
A popular definition of consciousness is the awareness of internal and external environments. Since functional machines are aware of their environment, perhaps we should recognize that as consciousness.

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Taxonomies, Ontologies And Machine Learning: The Future Of Knowledge Management
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March 12, 2019
The distinctions between machine learning and semantics are disappearing - they are both simply tools for managing the metadata associated with the data that flows through every organization and domain.

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The Future Of Sales: What If The Best Salesperson Is A Robot?
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March 11, 2019
Most of us associate a salesperson with a flesh-and-blood human representative; however, unprecedented technological advances predict a future in which the optimal sales force may consist of computers capable of so-called human qualities, such as empathy and adaptability.

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Tags: AI, Sales

Rise of the Smart Contract
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March 10, 2019
Expect that smart contracts will quietly bubble up over the next decade, kind of like the way that fax machines reached a critical mass after years of being below the horizon.

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Hacking Our Identity: The Emerging Threats from Biometric Technology
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March 09, 2019
Biometrics-technology-driven human identity authentication applications are taking off. While these applications have seemingly enormous potential, are we prepared for the emerging threats to human identity?

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A.I. And The Need For Increased Female Gender Participation In Its Development
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March 08, 2019
Artificial Intelligence is expected to profoundly change the world. But AI is being developed primarily by males. I am proposing real solutions to bring females into the world of AI. The vision is to create an AI society developed equally by all genders, now.

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The Achilles' Heel Of AI
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March 07, 2019
Garbage in is garbage out, and it's especially the case in AI. But how are machine learning systems getting trained with data? The secret is that systems are surprisingly dependent on humans to make AI and ML systems work.

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Does AI Ethics Have A Bad Name?
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March 07, 2019
Amid the talk of robots and AI stealing our jobs, one industry benefiting mightily from the dramatic improvements in AI is the AI ethics industry. Members of this community are active in blogging and congregating at events in Dubai, Puerto Rico, etc. Yet perhaps the focus should be on safety...

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AI Economy Will Further Accelerate The Pace Of Innovation
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March 04, 2019
The AI Economy is being empowered by inexpensive hardware and software solutions. While many enterprises have started embarking on AI technology, they must be cautious to be on the right side of the speed of innovation that AI will bring.

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How Will AI Help Me?
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March 04, 2019
It's clear the AI is here to stay. So now how do we as individuals deal with AI in the near term and in the future?

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The Evolution Of Smart Cities
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March 04, 2019
Smart cities evolved from surveillance since 9/11 to sustainability under the Paris Accord. With disasters increasing, resilience planning is now a growing concern. Renewable energy, critical. The goal is to manage green cities that are open, fair, safe and equitable using IoT, AI and blockchain.

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Tags: Sustainability, Renewable Energy, Smart Cities

The Value Of Ethics And Trust In Business.. With Artificial Intelligence
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March 03, 2019
The 135 most ethical companies were announced this week from the Ethisphere Institute. The timing is fortuitous with the upcoming AI for Good global AI dialogue including accountability, responsibility, transparency, fairness, equity and ethics. Increasingly contributing positively to society and...

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Artificial Intelligence Regulation May Be Impossible
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March 03, 2019
Artificial intelligence is a tool humanity is wielding with increasing recklessness. We say it’s for our common good with machine learning hype equal to business profits. But what happens when we don’t have the code of ethics, laws, Government accountability, corporate transparency and capabilit

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The Democratization of Surveillance
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March 02, 2019
As artificial intelligence driven facial recognition systems blur the lines between privacy and security and can culminate in a surveillance state, is this really the future that we want to build?

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Should My Child Be Polite To Alexa? Navigating The Complex World Of Human-AI Interaction
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February 28, 2019
Should children be taught to treat a device that can interact with them in a human-like manner the same way that they would treat other humans? Should children get opinions from such devices? Should they defer to such devices and see them as parental or authority figures?

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Reimagining Strategic Management Theories And Models With Artificial Intelligence
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February 27, 2019
The advent of Artificial Intelligence in the corporate world is disrupting existing business processes and changing the way organizations are run. AI is fast becoming a cornerstone of how businesses manage their bottom line, while opening new revenue streams that could provide a boost to...

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The Value of Metadata
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February 26, 2019
The data within your organization is important, but the metadata within your organization is the language that it speaks to itself and to others, about the state of the organization, about the products that are created and the customers that buy them, and the world that the organization exists in.

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The New Techno-Fusion: The Merging Of Technologies Impacting Our Future
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February 26, 2019
The process of systems integration (SI) functionally links together infrastructure, computing systems, and applications. SI can allow for economies of scale, streamlined manufacturing, and better efficiency and innovation through combined research and development.

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1 Book
Evolve: Marketing (as we know it) is Doomed!
Amazon
February 15, 2015
It’s clear that marketing has drastically changed in the last decade. The rise of digital accompanied by its ever-evolving technologies in mobile and advertising, will build a perpetual environment of test and learn. Continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate the sustainability of platforms.

No longer do we have only a few mediums for content consumption. In as little as two decades we’ve moved beyond TV, radio, print, billboards. We’ve also raced beyond the standard network channels, and the key national newspapers. We are now exposed to endless content, from our peer networks, our smart phones, and our inboxes. Consumers are overwhelmed and this fragmentation of channel and information continues.

As consumers, our attention has moved to sites that speak to our own areas of interest. They may not necessarily be popular or well known. Our peers greatly influence what we do and where we go. Our ever-trusted smart phones give us access to information about the things we want, when we want them and where we want them. At the other end of the spectrum, we, as consumers are more informed, and more wary of the digital footprint we’re leaving behind.

As two Marketers who have evolved within this volatile landscape, we have both succeeded and failed. Yet we’ve learned, and we’ve adapted…out of necessity.

This book provides you, the Marketer, with a view into how we’ve evolved. You’ll be exposed to case examples that continue to shape the way we think the role of marketing needs to change. As digital becomes an increasingly important component of the marketing mix, data and analytics will be even more essential to help Marketers be accountable, and more importantly, more curious.

The future of marketing is riddled with new capabilities, which, in turn, creates new challenges. The answers however, are out there. This book doesn’t only speculate on the change, it predicts, defines and clarifies what Marketers will need to do to excel at their trade and build brands that customers love.

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Tags: Digital Disruption, Digital Transformation, Marketing

1 Corporate Partner
Venture Partner, MATR Ventures
MATR Ventures
November 02, 2020
We are a seed-stage fund that invests in Underestimated Founders: BILPOC (Black, Indigenous, LatinX, Persons of Colour), Women, Newcomers, Persons with a Disability, and from 2SLGBTQ communities.

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Tags: AI, RPA

1 Executive
Venture Partner - MATR Ventures
MATR Ventures
November 02, 2020

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Tags: Renewable Energy

1 Founder
MyData Canada
MyData Canada
July 01, 2020
MyData Canada is a collective of Canadian privacy, digital identity cybersecurity practitioners and professionals advocating for Canadians’ right to data self-determination. We believe in a human-centric approach to systems design. We also believe that legal reform and educational awareness are required to spark the adoption of privacy-preserving alternatives that will ensure Canadians trust in our institutions while we advance Canadian innovation in a digital era.

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Tags: Renewable Energy

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Hessie Jones