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Hessie Jones

Technology Innovation Manager at Altitude Accelerator

Pickering, Canada

I have a passion for technology and try to stay on the cutting edge of the Internet, artificial intelligence, social media, and video and how they impact marketers and advertisers as the media landscape morphs with these mediums.

These days we need to go beyond current KPI's and measure success based on customer needs, that is both time relevant and business relevant. This is the advent of business transformation and the consumer is dictating this paradigm shift in commerce and communication across all industry sectors.

When I started ArCompany a few years back we saw the future : taking Social Media to the inevitable next level: operationalizing social and showing companies how to capitalize on social intelligence.

The tide is turning and this vision is now a reality. I'm now tackling how business begins to transform because of AI's impetus. It will change culture, process and mindset. My current motto - SCALE AI TO THE MASSES through platform, education and inclusiveness. This means creating a product that everyone can use but also EDUCATING for the non-technical groups and providing the foundations for AI and what companies need to do to prepare.

With over 17 years in the digital space, I have worked within these disciplines: AI, data analytics, big data, social media strategy, performance tracking and optimization, influencer strategy, content strategy and development, community management, application development for web and mobile, client management, search and online media strategy/marketing, product marketing, sponsorship marketing, direct and database marketing, loyalty/CRM, education, training, outreach, content management, and PR.

...While working with/for brands including Second Cup, LCBO, Aon, Adidas, Citi, Taco Bell, Pizza Hut; Absolut Vodka, Crystal Head Vodka, Columbia House, CIBC, Yahoo! (Answers, Music, FIFA, Mail, News, Finance) Overlay.TV, Juno Awards, Canadian New Media Award, Toronto Grand Prix, Fairweather, UPS, Esso, Lexus, Scotiabank

Available For: Authoring, Consulting, Speaking
Travels From: Toronto

Hessie Jones Points
Academic 0
Author 60
Influencer 104
Speaker 0
Entrepreneur 40
Total 204

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Marketing, Education, Content
Theatre: North America
Minimum Project Size: N/A
Average Hourly Rate: N/A
Number of Employees: 1-10
Company Founded Date: Undisclosed
Media Experience: 15 years
Last Media Training: 04/06/2007
Last Media Interview: 04/27/2018

Areas of Expertise

AI 30.13
Analytics
Autonomous Vehicles
Big Data
Cloud
CRM
Culture
Design Thinking
Digital Disruption 32.86
Digital Transformation 30.77
Diversity and Inclusion
Ecosystems
Future of Work
Health and Safety
Innovation
IoT
Marketing 30.84
Open Innovation
PropTech
Quantum Computing
Renewable Energy 32.33
RPA 32.66
Sales
Smart Cities
Social
SportsTech
Startups
Sustainability

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Media
Professional Services
Telecommunications
Travel & Transportation

Publications & Experience

1 Book
Evolve: Marketing (as we know it) is Doomed!
Amazon
February 15, 2015
It’s clear that marketing has drastically changed in the last decade. The rise of digital accompanied by its ever-evolving technologies in mobile and advertising, will build a perpetual environment of test and learn. Continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate the sustainability of platforms.

No longer do we have only a few mediums for content consumption. In as little as two decades we’ve moved beyond TV, radio, print, billboards. We’ve also raced beyond the standard network channels, and the key national newspapers. We are now exposed to endless content, from our peer networks, our smart phones, and our inboxes. Consumers are overwhelmed and this fragmentation of channel and information continues.

As consumers, our attention has moved to sites that speak to our own areas of interest. They may not necessarily be popular or well known. Our peers greatly influence what we do and where we go. Our ever-trusted smart phones give us access to information about the things we want, when we want them and where we want them. At the other end of the spectrum, we, as consumers are more informed, and more wary of the digital footprint we’re leaving behind.

As two Marketers who have evolved within this volatile landscape, we have both succeeded and failed. Yet we’ve learned, and we’ve adapted…out of necessity.

This book provides you, the Marketer, with a view into how we’ve evolved. You’ll be exposed to case examples that continue to shape the way we think the role of marketing needs to change. As digital becomes an increasingly important component of the marketing mix, data and analytics will be even more essential to help Marketers be accountable, and more importantly, more curious.

The future of marketing is riddled with new capabilities, which, in turn, creates new challenges. The answers however, are out there. This book doesn’t only speculate on the change, it predicts, defines and clarifies what Marketers will need to do to excel at their trade and build brands that customers love.

See publication

Tags: Digital Disruption, Digital Transformation, Marketing

1 Corporate Partner
Venture Partner, MATR Ventures
MATR Ventures
November 02, 2020
We are a seed-stage fund that invests in Underestimated Founders: BILPOC (Black, Indigenous, LatinX, Persons of Colour), Women, Newcomers, Persons with a Disability, and from 2SLGBTQ communities.

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Tags: AI, RPA, Venture Capital

1 Executive
Venture Partner - MATR Ventures
MATR Ventures
November 02, 2020

See publication

Tags: Renewable Energy, Venture Capital

1 Founder
MyData Canada
MyData Canada
July 01, 2020
MyData Canada is a collective of Canadian privacy, digital identity cybersecurity practitioners and professionals advocating for Canadians’ right to data self-determination. We believe in a human-centric approach to systems design. We also believe that legal reform and educational awareness are required to spark the adoption of privacy-preserving alternatives that will ensure Canadians trust in our institutions while we advance Canadian innovation in a digital era.

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Tags: Renewable Energy, Education, Privacy

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