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Hessie Jones

Cofounder at Salsa AI

Pickering, Canada

5343 Followers

I have a passion for technology and try to stay on the cutting edge of the Internet, artificial intelligence, social media, and video and how they impact marketers and advertisers as the media landscape morphs with these mediums.

These days we need to go beyond current KPI's and measure success based on customer needs, that is both time relevant and business relevant. This is the advent of business transformation and the consumer is dictating this paradigm shift in commerce and communication across all industry sectors.

When I started ArCompany a few years back we saw the future : taking Social Media to the inevitable next level: operationalizing social and showing companies how to capitalize on social intelligence.

The tide is turning and this vision is now a reality. I'm now tackling how business begins to transform because of AI's impetus. It will change culture, process and mindset. My current motto - SCALE AI TO THE MASSES through platform, education and inclusiveness. This means creating a product that everyone can use but also EDUCATING for the non-technical groups and providing the foundations for AI and what companies need to do to prepare.

With over 17 years in the digital space, I have worked within these disciplines: AI, data analytics, big data, social media strategy, performance tracking and optimization, influencer strategy, content strategy and development, community management, application development for web and mobile, client management, search and online media strategy/marketing, product marketing, sponsorship marketing, direct and database marketing, loyalty/CRM, education, training, outreach, content management, and PR.

...While working with/for brands including Second Cup, LCBO, Aon, Adidas, Citi, Taco Bell, Pizza Hut; Absolut Vodka, Crystal Head Vodka, Columbia House, CIBC, Yahoo! (Answers, Music, FIFA, Mail, News, Finance) Overlay.TV, Juno Awards, Canadian New Media Award, Toronto Grand Prix, Fairweather, UPS, Esso, Lexus, Scotiabank

Available For: Authoring, Consulting, Speaking
Travels From: Toronto

Hessie JonesPoints
Academic0
Author220
Influencer53
Speaker0
Entrepreneur0
Total273

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Marketing, Education, Content
Theatre: North America
Media Experience: 15 years
Last Media Training: 04/06/2007
Last Media Interview: 04/27/2018

Areas of Expertise

AI 35.36
Big Data 35.35
CRM
Digital Disruption 35.96
Digital Transformation 35.77
Marketing 42.24
Social 30.22
Startups 30.25
Analytics 31.93
Innovation 30.63
Open Innovation 30.63
Future of Work 30.23
Culture 30.13
Proptech 44
Health and Safety 30.06
Cloud 30.19
Quantum Computing 39.33
Design Thinking 30.41
Sales 30.26

Industry Experience

Automotive
Consumer Products
Financial Services & Banking
Media
Professional Services
Telecommunications
Travel & Transportation

Publications

170 Article/Blogs
The Role Of Smart Grids And AI In The Race To Zero Emissions
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March 20, 2019
A “Smart grid” is more than just power delivery. The main pillar of a smart grid is a two-way connection of energy and information. For maximum effectiveness and efficiency, a smart grid infrastructure should also include two more pillars: distributed generation and AI.

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Tags: AI, Big Data

Top 10 Technology Trends Transforming Humanity Beyond Cyberspace, Geospace And Space
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March 18, 2019
Which technologies will help us explore the human ecosystem beyond cyberspace, geospace and space and understand the very meaning of our existence in the universe?

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Tags: AI, Big Data

When Graphs Collide: The Coming Merger Of Property And Semantic Graphs
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March 18, 2019
By treating reifications, assertions about assertions, as first-class objects in the Semantic Web, the idea of interchange between property and semantic graphs and the ability to work with graphs using a much broader set of tools opens up.

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Tags: AI, Big Data

Society Desperately Needs an Alternative Web
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March 15, 2019
In a world of rampant technology, and what will be the future of our planet, it is inflicting harms in the very fabric of society who depends on it. Is it too late to steer its path towards an internet intended to free information, preserve our privacy and be accountable to the needs of humanity?

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Tags: AI

AI Cannibalization: With Google Hotel Search, The Battle For Consumers Will Only Intensify
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March 15, 2019
The AI economy is upon us. The core theme of companies who will make it through this big disruption: Let your data live! What companies like Google, Amazon and other leaders have increasingly achieved to provide personalized services for their clients, you can achieve too.

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Tags: AI, Big Data

Here's How AI Will Change The World Of Sports!
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March 15, 2019
From the way teams recruit players to how they reach and engage their fans, the use of artificial intelligence in sports is set to change. AI is not only revolutionizing the on-field aspect of sports but also the commercial aspect which has become inseparable from the field.

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How AI Can And Will Predict Disasters
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March 15, 2019
Hundreds of thousands of people are affected by natural disasters every year. To minimize damage, researchers are developing applications based on modern technologies like AI and deep learning to predict natural disasters to reduce damage to life and property and create better evacuation strategies.

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Tags: AI, Big Data

Are Machines Conscious?
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March 13, 2019
A popular definition of consciousness is the awareness of internal and external environments. Since functional machines are aware of their environment, perhaps we should recognize that as consciousness.

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Taxonomies, Ontologies And Machine Learning: The Future Of Knowledge Management
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March 12, 2019
The distinctions between machine learning and semantics are disappearing - they are both simply tools for managing the metadata associated with the data that flows through every organization and domain.

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The Future Of Sales: What If The Best Salesperson Is A Robot?
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March 11, 2019
Most of us associate a salesperson with a flesh-and-blood human representative; however, unprecedented technological advances predict a future in which the optimal sales force may consist of computers capable of so-called human qualities, such as empathy and adaptability.

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Tags: AI, Sales

Rise of the Smart Contract
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March 10, 2019
Expect that smart contracts will quietly bubble up over the next decade, kind of like the way that fax machines reached a critical mass after years of being below the horizon.

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Hacking Our Identity: The Emerging Threats from Biometric Technology
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March 09, 2019
Biometrics-technology-driven human identity authentication applications are taking off. While these applications have seemingly enormous potential, are we prepared for the emerging threats to human identity?

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A.I. And The Need For Increased Female Gender Participation In Its Development
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March 08, 2019
Artificial Intelligence is expected to profoundly change the world. But AI is being developed primarily by males. I am proposing real solutions to bring females into the world of AI. The vision is to create an AI society developed equally by all genders, now.

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The Achilles' Heel Of AI
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March 07, 2019
Garbage in is garbage out, and it's especially the case in AI. But how are machine learning systems getting trained with data? The secret is that systems are surprisingly dependent on humans to make AI and ML systems work.

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Does AI Ethics Have A Bad Name?
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March 07, 2019
Amid the talk of robots and AI stealing our jobs, one industry benefiting mightily from the dramatic improvements in AI is the AI ethics industry. Members of this community are active in blogging and congregating at events in Dubai, Puerto Rico, etc. Yet perhaps the focus should be on safety...

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AI Economy Will Further Accelerate The Pace Of Innovation
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March 04, 2019
The AI Economy is being empowered by inexpensive hardware and software solutions. While many enterprises have started embarking on AI technology, they must be cautious to be on the right side of the speed of innovation that AI will bring.

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How Will AI Help Me?
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March 04, 2019
It's clear the AI is here to stay. So now how do we as individuals deal with AI in the near term and in the future?

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The Evolution Of Smart Cities
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March 04, 2019
Smart cities evolved from surveillance since 9/11 to sustainability under the Paris Accord. With disasters increasing, resilience planning is now a growing concern. Renewable energy, critical. The goal is to manage green cities that are open, fair, safe and equitable using IoT, AI and blockchain.

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The Value Of Ethics And Trust In Business.. With Artificial Intelligence
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March 03, 2019
The 135 most ethical companies were announced this week from the Ethisphere Institute. The timing is fortuitous with the upcoming AI for Good global AI dialogue including accountability, responsibility, transparency, fairness, equity and ethics. Increasingly contributing positively to society and...

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Artificial Intelligence Regulation May Be Impossible
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March 03, 2019
Artificial intelligence is a tool humanity is wielding with increasing recklessness. We say it’s for our common good with machine learning hype equal to business profits. But what happens when we don’t have the code of ethics, laws, Government accountability, corporate transparency and capabilit

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The Democratization of Surveillance
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March 02, 2019
As artificial intelligence driven facial recognition systems blur the lines between privacy and security and can culminate in a surveillance state, is this really the future that we want to build?

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Should My Child Be Polite To Alexa? Navigating The Complex World Of Human-AI Interaction
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February 28, 2019
Should children be taught to treat a device that can interact with them in a human-like manner the same way that they would treat other humans? Should children get opinions from such devices? Should they defer to such devices and see them as parental or authority figures?

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Reimagining Strategic Management Theories And Models With Artificial Intelligence
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February 27, 2019
The advent of Artificial Intelligence in the corporate world is disrupting existing business processes and changing the way organizations are run. AI is fast becoming a cornerstone of how businesses manage their bottom line, while opening new revenue streams that could provide a boost to...

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The Value of Metadata
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February 26, 2019
The data within your organization is important, but the metadata within your organization is the language that it speaks to itself and to others, about the state of the organization, about the products that are created and the customers that buy them, and the world that the organization exists in.

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The New Techno-Fusion: The Merging Of Technologies Impacting Our Future
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February 26, 2019
The process of systems integration (SI) functionally links together infrastructure, computing systems, and applications. SI can allow for economies of scale, streamlined manufacturing, and better efficiency and innovation through combined research and development.

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Might AI Spell The Death Of Search?
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February 26, 2019
Amazingly the one area of technology central to our lives — search — has has not evolved to keep up with the times. Until now. With the help of machine learning, a day may be coming in which computers will do our searching for us, informing us what we need to know.

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Troubling Trends Towards Artificial Intelligence Governance
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February 25, 2019
Even if we define ethical and privacy guidelines -- because the security risks of AI are mostly unknown--unless we make the unknowns known, and understand their origin, drafting effective AI regulations is impossible.

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Surprise: AI In 2019
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February 25, 2019
Building AI systems with better explanation and ethical reasoning capabilities will depend on dynamic memory systems more like our own. Human episodic memory has evolved in particular ways to support responsible interactions and behaviors in a society made up of other intelligent entities.

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With AI At Hand, Don't Stop Learning!
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February 25, 2019
This AI-driven industrial revolution will be similar to the others but the difference will be cultural, not just material. It will be a Lifelong Learning Economy! So with modern AI at hand this notion of education over a period of a lifetime will certainly have to become a part of our normal society

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Artificial Intelligence Hype Is Real
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February 25, 2019
The story of Artificial Intelligence hype has a considerable business history in 2019. AI is increasingly being absorbed into just about every business sector. Once an investment in the future, it is now an optimization of machine learning in the present.

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Super Turing Computation Versus Quantum Computation
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February 25, 2019
New composite semiconductor technology may enable super Turing machines. This may transpire before practical scalable quantum computers can be built. The net result: infinitely more degrees of problem solving freedom and a jolt out of narrowly defined applications of AI and computation in general.

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Tags: Quantum Computing

Intelligent Automation: How Robots And AI Are Redefining The Rules
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February 25, 2019
Robots and AI are redefining the rules for business execution and organizational agility. Investment in new technology is driven foremost by the goals increasing execution capacity (scalability) and organizational agility. Seeking more, faster, and most often with fewer personnel, enterprises...

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Building An AI-First Organization
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February 25, 2019
Digital technology is fundamentally transforming the way we interact with the world. People, machines, data, and processes are becoming increasingly connected, and the result is an explosion of information that can be used to understand customer needs. Yet the sheer volume of data and data sources..

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As Technology Becomes Cognitive, All Paths Must Lead To Collective Human Flourishing
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February 25, 2019
It’s the question we’re always asking: what’s next? Futurist Gerd Leonhard tries to answer this by analysing the clues that exist in our current world, that may indicate where we are headed in the future. He’s collated some of his key findings from his latest book, Technology vs Human.

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Beyond Chatbots: Hyper-Personalized, Intelligent Assistants
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February 25, 2019
What hyper-personalization entails is a fundamental shift in thinking: The AI bot must be seen as the customer’s assistant, not the company’s. Each user has their own PA, able to interactively learn their individual preferences and situations – a personal bot that actually remembers and utiliz

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The Expectations And Possibility Of Adaptive AI Hardware
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February 25, 2019
Recent attempts to move beyond narrow AI applications in industry have struggled to gain traction. Advancements in analog composite semiconductor technology enable super Turing machines for developing adaptive AI implementations that move beyond narrow AI applications and possibly quantum computing.

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Artificial Intelligence In Humanoid Robots
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February 25, 2019
Science fiction introduced us to the concept of robotics. Comic books and novels have familiarized us with what robots are and how they function. Over time, AI has evolved and we now have humanoid robots. Humanoid robots are robots that closely resemble humans in structure and mannerism.

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Tech Startups, Is It A (Bubble) Wrap?
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February 25, 2019
There are plenty of signs that we are approaching the peak of yet another startup/tech bubble. With everything from new financial measures and creative EBITDA accounting, to the explosion of unicorn valuations and a feeling among entrepreneurs of being invincible, it's 1999 all over again...

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AI Plays Games
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February 25, 2019
Artificial Intelligence has become popular, in no small part, as a result of its success in winning a number of games, including chess, Jeopardy! and go, against human opponents. Reviewing how AI won these games gives some idea about what to expect from this latest round of commercial AI.

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Why Quantum Computing's Time Is Now
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February 25, 2019
Quantum Computing is at a tipping point. Quantum computers exist, and access to them via the cloud is affordable. Quantum education is increasing and new government funding is now approved to further research and to focus on needed workforce development.

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Tags: Quantum Computing

AI Transforming The World
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February 25, 2019
The world is fast evolving, with Artificial intelligence (AI) at the forefront in changing the world and the way we live.
An important question: What is AI? For many people, it remains unclear what this technology is all about..

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The World's Biggest Banks Are Doubling Down On Artificial Intelligence
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February 24, 2019
When we think of companies at the forefront of technological innovation, global financial institutions don’t come to mind. However, with AI going mainstream, even the gatekeepers in the financial sector can’t afford to ignore them. Now, the largest banks around the world are doubling down on AI.

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Pop Culture, AI And Ethics
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February 24, 2019
As we are on the cusp of the 4th industrial revolution, the show Black Mirror stops short of imploring us to consider the unintended consequences of our AI and robotics implementations. Let's explore a few episodes and offer a Design Thinking framework for how to adopt a thoughtful approach to AI.

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Tags: Design Thinking

The Rise Of The Silicon Brain
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February 21, 2019
How is the rise of self-learning neuromorphic computing chips paving the way for a silicon brain that can think?

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The Era Of The Unintelligent Government Contractor Is Over
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February 20, 2019
Government contractors need to get on board with AI skills or they will become obsolete. Vendor neutral training is the answer.

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Dr. Yelena Yesha: Pushing Technology Boundaries To Solve The World's Biggest Problems (Part II)
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February 20, 2019
Dr. Yelena Yesha is a Distinguished Professor at the University of Maryland (UMBC). Her triumphs with NASA NIST, NSF, CAS, and IBM, her recent launch of CARTA at UMBC, plus her personal pursuits in healthcare and blockchain are glimpses into the life of a leader intent on changing the world.

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How To Live This Life Better: Effective Altruism In The Context Of Longevity
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February 20, 2019
A quantified approach to altruism in the form of counting the quality-adjusted life years (QALY) generated globally may help humans and AI make better life decisions. One of the most effective ways to maximize global QALY is to contribute to the emerging longevity biotechnology industry.

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Not Good As Gold: Today's AI's Are Dangerously Lacking In AU (Artificial Understanding)
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February 18, 2019
Today’s AI’s have no left brain! They do a great job of training on, and recognizing patterns, in big data but not so much when it comes to logically reasoning things out step by step – think of any police procedural like Law and Order. But there IS a clear way out of this box canyon..

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Is AI Making Us All Data Hoarders?
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February 18, 2019
Today the emphasis on AI is nearly all about machine learning and a form of machine learning called deep learning. I’m not so sure this is a strategy that will lead us to be competitive with others in the world. A parallel approach suggested here..

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The Next Frontier Of AI: Practical, Scalable, Responsible
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February 18, 2019
While organizations are aware of the benefits they can achieve with AI, many struggle with how to get started, then how to achieve AI success repeatedly, and later how to ensure their AI systems are trustworthy. These struggles are answered with AI that is practical, scalable and responsible.

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The End Of Work: The Consequences Of An Economic Singularity
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February 17, 2019
How will artificial intelligence, molecular manufacturing, biological engineering and distributed additive manufacturing change the economics of the production of goods and services?

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Classifying The AI Vendor Landscape: Making Sense Of The Market
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February 14, 2019
Existing classifications of the AI vendor market are usually a confusing mish-mash of vendor logos piled into a chart. A recently released classification of the AI vendor landscape by Cognilytica provides a much more intuitive and insightful look into the growing AI vendor ecosystem.

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The Troubling Trajectory Of Technological Singularity
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February 10, 2019
As the machine intelligence explosion seems inevitable, the troubling trajectory of technological singularity forces us to think seriously about what we want as a species.

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Will A.I. Put Lawyers Out Of Business?
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February 10, 2019
Conventional wisdom suggests AI will replace many blue collar jobs. What doesn't get nearly as much press is the fact advancements in AI may render human attorneys obsolete. Or will it? We explore how else AI may change the face of the legal profession from jury selection, research, billable hours..

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Recruitment Chatbots: Is The Hype Worth It?
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February 10, 2019
The complexity of the recruitment processes has forced experts and the media to be skeptical about recruitment chatbots. Questions like, will they be able to carry out seamless recruitment operations along with providing customers satisfying interview experiences, are now the trend.

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Stephen Ibaraki's Top Four Resources Spotlighting AI
Import from forbes.com
February 08, 2019
The numbers are staggering with forecasts of $10-16 Trillion US in global impact by 2030 with AI adoption rates averaging more than 70 percent in three years for enterprises. This is driving thousands of summits, conferences, meetings and resources featuring AI. Here, I point you to 4 top resources.

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Data: The Fuel Powering AI & Digital Transformation
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February 07, 2019
The currency of tomorrow isn’t cold hard cash, precious metals or even cryptocurrency – it’s data. Business will not treat data as the exhaust pumped out of business processes. Every company will harness its data as a strategic corporate asset, the fuel powering AI adoption / digital transform

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Tags: AI, Big Data

Longevity Vision Fund: Fueling The Longevity Biotechnology Boom We've Been Waiting For
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February 04, 2019
The longevity industry gets a boost with the launch of a $100 million venture fund, Longevity Vision Fund, focused on longevity biotechnology and artificial intelligence. The fund will invest in infrastructure projects enabling the longevity biotechnology industry.

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Ain't Nuthin' So Non-Common As Common Sense
Import from forbes.com
February 04, 2019
This article serves as a time capsule for AI and its current phase of tackling the biggest challenge since the term AI was introduced in 1955 – “common sense.” Today, DARPA, MIT and others are onto something very new that could radically change our world forever. It’s called machine common s

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Can The Octopus Brain Save Humanity?
Import from forbes.com
February 04, 2019
The most important factor in violence is perhaps biology rather than politics. So, while we humans have neural circuits including that of rage and violence, do we need to breed the same into intelligent autonomous machines, or is there another way?

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Can AI Become Our New Cybersecurity Sheriff?
Import from forbes.com
February 04, 2019
AI has shown incredible potential in countless applications and made our lives simpler. Now, adoption of AI for cybersecurity may end up taking care of all our cybersecurity concerns.

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Emerging Technologies Need Diversity: Innovative Women in AI / Blockchain to Follow in 2019
Import from forbes.com
February 03, 2019
Emerging technologies such as Artificial Intelligence and Blockchain have received a reputation for being especially male-dominated. I interviewed some of the most innovative female voices in AI and blockchain to better understand their struggle to ensure that this technology benefits everyone.

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Help Desperately Wanted: The Coming Employee Shortage
Import from forbes.com
January 31, 2019
Over the last twenty years, the economy has been really good to both managers and investors, to the extent that they have come to assume that things will continue in the same vein for the next twenty years. However, the balance of power may be shifting away from investors and towards labor:

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The Trouble With Standards
Import from forbes.com
January 31, 2019
There is a running joke in standards circles: God must love standards. He's made so many of them. If you spend enough time working with standards, ontologies, reference data or information modeling, you'll find yourself involved in the process of creating, modifying or defending specific standards.

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ML Integrity: Four Production Pillars For Trustworthy AI
Import from forbes.com
January 29, 2019
How do you deploy AI initiatives and trust the results? How do you benefit from AI while managing risk? This post describes ML Integrity and the four pillars to trustworthy AI: Health, Explainability, Security and Reproducibility.

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Robotic Process Automation Just Got 'Intelligent' Thanks to Machine Learning
Import from forbes.com
January 29, 2019
The fundamentals of robotic process automation combined with machine learning capabilities to robotize the mundane tasks, plus learning to do a job even better is what intelligent process automation all about.

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The Geopolitics Of Artificial Intelligence
Import from forbes.com
January 28, 2019
Since the politicization of artificial intelligence is inevitable, now more than ever, each one of us should evaluate its potential impact on our respective nations—?and be prepared for what is to come!

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The New Age Enterprise - Enabled by AI
Import from forbes.com
January 28, 2019
Strategy leaders and business heads need to consider how their AI-led businesses can help disrupt their existing value chains for the better, and unlock new ideas for improving bottom-line and top-line performance.

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Will Artificial Intelligence Soon Tell Us How To Live?
Import from forbes.com
January 28, 2019
Distressed by the events of our times, many of us feel miserable in the modern era. But what if there was an app that could tell you how to better live your life? Under development by Dr. Angel Iscovich and powered by AI, it may soon suggest your optimal daily routine for happiness.

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Can Artificial Intelligence Be Biased?
Import from forbes.com
January 21, 2019
The battle for decision-making authority is emerging between man and machines. As we witness the rise of algorithms in decision-making, what will be the implications of relinquishing decision-making control to intelligent machines for humanity?

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The Semantic Zoo - Smart Data Hubs, Knowledge Graphs and Data Catalogs
Import from forbes.com
January 18, 2019
A semantic database is a set of interconnected resources, where each node (the starting and ending point of an arrow) is some kind of resource and each edge is a relationship.The graphs created by this are instrumental in creating context free applications and knowledge stores.

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Tags: AI, Big Data

Derive Maximum Value From Artificial Intelligence With A Center of Excellence
Import from forbes.com
January 17, 2019
The key to making the most of artificial intelligence is to build the right Center of Excellence (CoE) that supports organizations by driving artificial intelligence initiatives from formulation to execution.

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Tags: AI, Big Data

Forget Darwinian Evolution. Humanity May Soon Evolve Itself Through A.I.
Import from forbes.com
January 16, 2019
Are we poised to witness the evolution of evolution itself? In the following interview, expert Peter Diamandis predicts not only will humanity soon transcend its current biological limits, our world will become automated and magical, responding to our deepest desires and inner thoughts.

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The Weaponization Of Artificial Intelligence
Import from forbes.com
January 14, 2019
Weaponized artificial intelligence is almost here. As algorithms begin to change warfare, the rise of autonomous weapons systems is becoming a terrifying reality.

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Why Most Digital Transformations Will Fail
Import from forbes.com
January 07, 2019
Most companies and organizations today are not making full use of the data resources they have and will fail if they can't get a handle on what they are doing with the data within their organizations, especially against competitors who do successfully utilize what's around them.

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Tags: Digital Transformation

The Dual-Use Dilemma Of Artificial Intelligence
Import from forbes.com
January 07, 2019
Intelligence is no longer the exclusive dominion of the world’s most powerful institutions or nations. If we are to maintain global peace and security, we need to effectively manage the security risks emerging from the dual use of artificial intelligence.

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Tags: AI, Big Data

Protecting Humanity In The Face Of Artificial Intelligence
Import from forbes.com
January 04, 2019
What will an AI-powered world look like? As a species how can humans prepare? The evolution of AI, from narrow to general to super, will ultimately change everything. Consider the pattern recognition strength of human intelligence with the speed, memory and knowledge sharing of machine intelligence.

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Tags: AI, Big Data

The Disappearance of AI
Import from forbes.com
January 04, 2019
As the markets enter into the gyrations of this last December, with the Dow Jones now down 16% from the year's highs, the idea that the party would never end is now giving way to grabbing the car keys and biding the hosts adieu, and those of us in IT are battening down the hatches in a serious way.

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Tags: AI, Big Data

It's Interesting How IBM's AI Debater Sways Opinions, But Who Wins - Man Or Machine?
Import from forbes.com
December 31, 2018
Yes, there's anxiety around machines taking over our jobs and even becoming smarter than us. Adding to the equation is that AI has now learnt the art of debate. The war between man and machines has begun. So, will it be Man-0, Machine-1 or Man-1, Machine-0?

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Three Acquisitions In 2018 To Impact 2019's Tech Landscape
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December 31, 2018
Following the money.. here are 3 acquisitions that could define the tech landscape in 2019. These acquisitions will mainly impact Cloud Computing, Healthcare AI and Smart Devices.

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Tags: AI, Big Data, Cloud

Four Emerging Technology Areas That Will Help Define Our World In 2019
Import from forbes.com
December 24, 2018
2018 was a transformative year for technological innovation. We saw early development of ambient computing, quantum teleportation, cloaks of invisibility, genomics advancements and even robocops. In 2019 I envision four emerging technology areas that will significantly impact our lives in 2019.

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Tags: AI, Big Data

"I Want to Live" - Scripted by AI
Import from forbes.com
December 24, 2018
What if you asked an AI to draft a car ad? Could you relate? Would you feel anything or would it be nonsense? Check one out for yourself with the new Lexus executive sedan ad scripted entirely by AI...

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Tags: AI, Big Data

Yes, Chatbots And Virtual Assistants Are Different!
Import from forbes.com
December 24, 2018
If chatbots and virtual assistants mean the same thing to you then your understanding of these AI applications requires an upgrade. In reality, there's a significant difference between the two that employees need to know well before an organization introduces chatbots or virtual assistants.

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Tags: AI, Big Data

Will You Save Amazon, Alexa?
Import from forbes.com
December 21, 2018
This interview explores the story and strategy behind Ecosia, a search engine company whose whole business model is built around planting trees.

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Tags: Health and Safety

Geoff Hinton Dismissed The Need For Explainable AI: 8 Experts Explain Why He's Wrong
Import from forbes.com
December 21, 2018
Geoffrey Hinton, Godfather of AI and Head of Google Brain dismissed the need for Explainable AI. His justification has set off a discourse among AI/ML practitioners in industry, academia and government, who were eager to refute his arguments.

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Tags: AI, Big Data

2045: Memoirs From The Future
Import from forbes.com
December 14, 2018
Here, I contemplate the world in 2045 if we do not adopt artificial intelligence for food redistribution and rationalisation, and instead focus on geopolitics and the survival of the fittest.

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If This Life Is A Video Game, What Are The Winning Rules?
Import from forbes.com
December 13, 2018
If life is a video game, what are the winning rules? While there are many scoring mechanisms including money, reputation, kids, physical performance and others.. one least-known and most promising metric is the number of generated Quality-adjusted Life Years (QALY). Maximize global QALY to win!

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3 Ways To Human Centric AI
Import from forbes.com
December 13, 2018
AI will become quickly redundant without inputs from real humans on how to accelerate strategic decisions and processes. How do we then build in that ‘human element’ into our Artificial Intelligence tools? This is where humanities-centric subjects of design and behavioral science come in!

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Is Life A Recursive Video Game?
Import from forbes.com
December 12, 2018
The idea that we humans are living inside a simulation is not new. Many religions propose the existence of a creator—an omnipotent deity who formed the world and set its rules in motion—but this is simply another way of framing the video game hypothesis. It’s bigger than you think...

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Dr. Yelena Yesha: Meet The Tenacious Pioneer Pushing Innovation To Address Real World Problems
Import from forbes.com
December 12, 2018
Meet Dr. Yelena Yesha, a Distinguished University Professor in Computer Science and Electrical Engineering at the University of Maryland, Baltimore County (UMBC) and discover her humble beginnings in Ukraine to her stellar accomplishments at NASA, NIST, NSF, IBM, and more recently, CARTA.

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Will Chefs Lose Relevance In A Robotic Kitchen?
Import from forbes.com
December 11, 2018
Robots have reached our kitchens! Days are not far away when we will encounter a robotic kitchen in most restaurants and households, where robot chefs will prepare and cook delicious foods for us on demand.. and human chefs will tantalize our tastebuds like never before.

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Road Rage Against The Machines? Self-Driving Our Way Into 2019
Import from forbes.com
December 10, 2018
Self-driving cars passed important milestones in 2018. The big one came on 5th December: Google’s Autos spin-out Waymo launched the world’s first commercial self-driving taxi service, open to citizens in Phoenix who are not employees of the company, and not bound by confidentiality agreements.

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Innovative Companies Highlight AI Advancements at AWS Re:Invent 2018
Import from forbes.com
December 04, 2018
Companies announced a slew of new AI and Machine learning-enabled products at AWS Re:Invent 2018

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The Big RPA Bubble
Import from forbes.com
December 02, 2018
Robotic Process Automation (RPA). It’s the hot topic among the C-Suite. Where to implement. How to implement. How many headcount can be saved through robotic implementations. Business leaders want robots – powered by AI – to drive automation into every mundane task people now do …

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Tags: AI, Big Data

From Innovation To Commercialization Of Enterprise AI.. At AI World
Import from forbes.com
November 30, 2018
With so much interest in AI, there is no lack of events focused around AI and machine learning. But, it can be overwhelming in a sea of options. So how do you know which event will give you the most value?

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Tags: Analytics, AI, Big Data, Innovation

AI Related Announcements From Amazon's AWS Re:Invent 2018 Show
Import from forbes.com
November 28, 2018
Amazon makes significant AI and machine learning announcements at their annual Amazon Web Services (AWS) Re:Invent 2018 show

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Tags: AI, Big Data

Ethical AI? It's All About Perspective
Import from forbes.com
November 26, 2018
2018 has simultaneously being named the “Year of the Woman” and the “Year of AI.” My interview with thought leader Kriti Sharma explores how to use AI to mitigate (un)intentional bias and improve the lives of the disenfranchised worldwide.

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Tags: AI, Big Data

Turning To AI To Save Endangered Languages
Import from forbes.com
November 24, 2018
As languages are becoming extinct at an alarming rate, speakers of endangered languages are turning to artificial intelligence in a race against time to pass on their unique languages and cultures to the next generation.

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Why Enterprises Need To Focus On Decentralized AI
Import from forbes.com
November 23, 2018
Siren servers are like blackholes. They're creating an unsustainable situation economically (centralizing financial power), labor-wise (accumulating talent to its core leaving academia/intellectuals chasing large salaries), ethically (can we rely on Silicon Valley to be guardians of data ethics?)

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Sorry, But Your Bots Are Stupid
Import from forbes.com
November 19, 2018
Automation is not the same thing as intelligence. So is the term intelligent automation meaningful or oxymoronic? Are automation firms serious about the move to add intelligence, or is this just marketing buzzwords?

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21st-Century Schizoid Man? A Review Of '21 Lessons For The 21st Century' By Yuval Harari
Import from forbes.com
November 12, 2018
"Neurosurgeons scream for more.. At paranoia's poison door.. Twenty first century schizoid man" A Review Of "21 Lessons For The 21st Century," By Yuval Harari

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What If AI Could Uber The Healthcare Industry?
Import from forbes.com
November 12, 2018
When it comes to artificial intelligence, little things can add up in big ways. Now, what if AI could exponentially disrupt the current for-profit healthcare model from focusing on sickness to advancing wellness? Such an emergent phenomenon could usher in a positive new era.

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Competing For The Future With Intelligent Agents... And A Confession
Import from forbes.com
November 12, 2018
Today’s business systems must be knowledge-based (not just information-based), adaptive and bring productivity to an overwhelmed business user, and self-service to customers. That’s what is being asked of IS today, a very tall order that requires competing for the future with intelligent agents.

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Why Data Modeling Is Important (And Why It'sNot)
Import from forbes.com
November 06, 2018
Data modeling does not excite passion within programmers. Your average Java or Python developer probably doesn’t even realize that they are doing it when they write programs, in great part because a data model by itself doesn’t really do anything. It simply is.

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Canadians Up In Arms: Privacy Without Consent And The Dangerous Precedent
Import from forbes.com
November 04, 2018
As Canada's largest statistics agency establishes itself as the gateway to all Canadians' personal information, it faces significant challenges beyond privacy concerns. Can this agency be accountable in a world where data is the new gold?

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Accelerating The Future Of Privacy Through SmartData Agents
Import from forbes.com
November 03, 2018
Imagine a future where smart digital agents are extensions of you, understand you and procure things and experiences on your behalf. What if they could do all this while protecting and securing your personal information, putting you firmly in control of your data?

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Artificial Intelligence Is Not A Technology
Import from forbes.com
November 02, 2018
AI is not a technology. It’s a goal. People have long dreamed of machines having the intelligence and capabilities of humans. Yet, with centuries of technological advancements and almost limitless computing resources and data, we still have no idea how to achieve artificial general intelligence.

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Maybe It Takes An Android To Make Us More Human: An Interview With Roboticist David Hanson
Import from forbes.com
October 31, 2018
Roboticist David Hanson has predicted androids will one day demand the same rights as humans. Rather than greet this suggestion with fear and techno-hysteria, what if we try to do what Hanson suggests: view robots as human-actualization machines to help us all reach our true potential.

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What To Look For When Hiring AI Researchers
Import from forbes.com
October 29, 2018
Organizations seeking to leverage the power of data and artificial intelligence to drive transformation should invest aggressively, yet thoughtfully, in qualified AI talent. This especially makes sense in the current times when skilled AI researchers and data scientists are in short supply.

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Why Are Robotics Companies Dying?
Import from forbes.com
October 29, 2018
How could it be that robotics firms, run and operated by some of the most celebrated people in AI, are failing when seemingly less-compelling AI offerings are raising billions of dollars? Is robotics really that hard or is there something else going on in the industry?

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If Establishing An AI Strategy Is Proving Troublesome, Do This..
Import from forbes.com
October 24, 2018
Use of AI technologies is optimizing corporate ecosystems. Companies are now setting up AI Centers of Excellence (CoE) to develop, distribute, and demonstrate the right AI strategies for their new ventures. Here's how..

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Artificial Intelligence In Enterprises - Businesses Are Waking Up
Import from forbes.com
October 22, 2018
Most companies and businesses are in the AI battle zone, and merely resting on some technology platform is not enough. Firms will have to push harder to move to disruptive AI platforms and adopt disruptive processes to achieve success at scale.

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What If AI Can Make Us More Human In The Age Of Robotic Automation?
Import from forbes.com
October 22, 2018
As automation replaces traditional jobs, new skills are needed. Our work force must learn to think creatively. In a word, we must become more human. Now what if AI could also help us with this by activating powerful flow states? The Flow Genome Project's Steven Kotler explains how this is possible.

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4 Myths About Chatbots And How To Debunk Them
Import from forbes.com
October 20, 2018
With chatbots gaining popularity, debunking chatbot myths is necessary to find the right kind and type of chatbot for a company and to integrate it with existing systems correctly.

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Choosing The Right Center of Excellence Style For Integrating Artificial Intelligence
Import from forbes.com
October 17, 2018
To make AI worth the investment, organizations should develop the right Center of Excellence, comprised of a highly experienced and motivated AI team of experts focused on accomplishing business goals effectively to drive success.

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Reimagining Enterprise Decision-Making With Artificial Intelligence
Import from forbes.com
October 15, 2018
Artificial Intelligence will deliver revolutionary impact on how enterprises make decisions. Here, we discuss the transformation of decision-making from analytics to AI, predictive to prescriptive, how organizations are becoming math houses, the need to embed design-thinking, behavioral science...

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Is Black Box Human Better Than Black Box AI?
Import from forbes.com
October 15, 2018
What does AI acceptance mean for the majority of the human population and how we should prepare for an upcoming “race for AGI"? Here is a thought-provoking interview with Kim Larsen, SVP Group Development at Deutsche Telekom.

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Artificial Intelligence Needs To Reset
Import from forbes.com
October 12, 2018
Can we get past the AI hype to understand where theory has become practical for everyday use? We're not there yet. The promise of AI has yet to come to fruition. We'll discuss the current hurdles and explain why AI is just not ready for prime time.

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100% Literacy: Or What if AI Could Fix Our Broken Educational System?
Import from forbes.com
October 08, 2018
Too often as a country, we focus on the politics of our problems, not the solutions. When it comes to education, what if there was an AI-based solution that sidestepped partisan debate? What if technology could teach all our kids how to read?

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The Blockchain-Enabled Intelligent IoTEconomy
Import from forbes.com
October 04, 2018
Let's explore the intersection and interaction between AI, IoT and Blockchain: The IoT and consumer hardware industry have seen multiple failures and a few exits over the last 18 months (while the B2B side has been doing a bit better) yet some criticism has been made for the industry to slow down.

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$9T Global Healthcare Strengthened By ITU Focus Group AI For Health
Import from forbes.com
October 04, 2018
With a nearly 20 million health worker shortage worldwide, AI-based decision support can help with early detection, better diagnosis and risk identification, reduce cost of treatment, support self-management, and improving outcomes.

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Human 2.0 Is Coming Faster Than You Think. Will You Evolve With The Times?
Import from forbes.com
October 01, 2018
In the past, early adopters embraced inanimate technology, like smartphones. But what happens when transhumanism stops being sci-fi conjecture and goes mainstream? Will we be so ready to upgrade ourselves?

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Will A.I. Take Our Jobs? Will It Kill Us? It's Time To Have That Human Conversation Now
Import from forbes.com
September 24, 2018
A.I. killer robots and mass unemployment grab headlines by spreading fear of the unknown. But we don't need more techno-anxiety; we need an inspiring moonshot vision for a safe and abundant new world brought to us by A.I.

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Skill Up Your Career For The New AI Economy
Import from forbes.com
September 20, 2018
The new AI economy is upon us. Current and ageing technologies are a huge deterrent for companies to remain competitive in this extremely volatile market. If you find yourself working in a dying sector, it is pretty much certain that you are either without a job or you soon will be.

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A.I. May Have Written This Article. But Is That Such a Bad Thing?
Import from forbes.com
September 16, 2018
Imagine how productive Woodward and Bernstein might have been if only they had robots to write their articles for the The Washington Post. With a little A.I. on their side, they might have taken down Nixon in days instead of years.

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Digital Transformation Debt: Part II
Import from forbes.com
September 14, 2018
(Part II) Digital Transformation Debt: the 5 critical areas are Design Thinking, Customer Experience, Connected World (IoT), Decentralized World (Blockchain) and the DX Center of Excellence, chartered to help the organization realize a pragmatic roadmap to alleviate Digital Transformation Debt.

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Why Data Scientists Are Crucial For AI Transformation
Import from forbes.com
September 13, 2018
Data Scientists are the life blood of your AI transformation, be it Machine Learning or the more popular Deep Learning projects. What was a field previously reserved for researchers and academia has turned into a gold mine for enterprises to monetize upon.

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Data Culture Starts With Management
Import from forbes.com
September 13, 2018
Digital Transformations and Data Culture are hot buzzwards today, but they also reflect a very critical reality: real digital transformation will only take place if managers accept and embrace their own critical roles in making their companies more data agile.

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Top 3 Roles Driving A Majority Of AI Projects
Import from forbes.com
September 11, 2018
No doubt, AI can revolutionize and innovate every facet of a business. Yet for successful AI adoption, the human roles driving AI projects must be performed by tech and business -savvy people working within the enterprise.

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Mapping the AI Transformation Journey In Your Organization
Import from forbes.com
September 11, 2018
We are amidst the AI revolution. Re-engineering the old and envisioning the new.. here, we focus on how to: Ensure Enterprise Readiness to Build and Adopt AI; Build an AI ‘Win Team’; and Integrate Business Processes over Siloed Business Functions.. all key to AI transformation in any organizatio

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Is South Korea Poised To Be A Leader In AI?
Import from forbes.com
September 07, 2018
Asia is aggressively pursuing artificial intelligence. Across the whole region, companies with an AI-focus are raising more money than ever before, with many Asian companies leading the way. While China has been making waves with some of the most eyebrow-raising investments in AI, South Korea is..

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Shooting The Messenger
Import from forbes.com
September 07, 2018
Select the unpleasantness of your choice, and Facebook is almost certainly being blamed for it by someone, and probably a lot of someones. Also in the dock are YouTube and Twitter, with Instagram and Snapchat lurking about, keeping their heads down and hoping that nobody notices them..

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Are You Playing The Right Game?
Import from forbes.com
September 06, 2018
Taking on tech is the wrong game. Collaborating with tech is the game to play. As a youth, I viewed chess grand champions like Garry Kasparov as big as today's LeBron James, Cristiano Ronaldo, Serena Williams. Let's explore the maturity of decision automation and learn how to play the right game.

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A Scoville Heat Scale For Measuring Cybersecurity
Import from forbes.com
September 05, 2018
The Scoville Scale is a measurement chart used to rate the heat of peppers or other spicy foods. It can have a useful application for measuring cybersecurity threats.

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Digital Transformation Debt: Part I
Import from forbes.com
September 04, 2018
Two part post on 10 dimensions for Digital Transformation (DX) debt to ensure a balanced, pragmatic, and innovative approach for success in DX. If ipostponed DX dept will be prohibitive, even endangering the survival of the organization in the digital era of innovation and real-time change.

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Deep Learning's Promise To The Marketing Sector
Import from forbes.com
September 04, 2018
Deep learning for marketers enables them to connect with the right customer, offer the right products, and design smarter campaigns.

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Why China Is A No-Go Land For Google
Import from forbes.com
August 30, 2018
Accepting Chinese rules of the game would mean much more than giving up Google principles and transforming it into another bottom line booster. It will signal the failure of Western values and democracy as we know it.

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Guess What? Turns Out Even AI May Face Depression
Import from forbes.com
August 30, 2018
With artificial intelligence bearing closer resemblance with the human mind, with every passing day, scientists expect neural networks to show signs of emotional cognition along with logic and reasoning, while predicting that AI may get depressed.

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4 Ways Global Defense Forces Use AI
Import from forbes.com
August 26, 2018
Employing AI in defense is about the use of robots, drones, and intelligent analysis systems to reach inaccessible areas, chart out unmapped domains, and effectively process sensor data for improved situational awareness.

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Rethinking Millennials and Generations Beyond
Import from forbes.com
August 22, 2018
Generation theory noted that there were patterns that were consistent within generations that marked them as distinct, However, its credibility has been called into question given the fuzziness of the definitions. By tying generations to changes in birth rate regimes, generations make more sense.

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Emerging Tech Impacting The Security Industry
Import from forbes.com
August 22, 2018
Emerging tech is impacting how we live and work. It's changing how we approach, plan and integrate security operations. With the advent of AI, robotics, quantum computing, IoT, augmented reality, materials science, 3-D printing and data analytics, the security industry is being transformed.

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AI Knowledge Map: How To Classify AI Technologies
Import from forbes.com
August 22, 2018
This article describes a new visual tool used to make sense of what is going on in the AI field. The map is also useful to understand where machine intelligence is used today and what and how many problems are reframed to make it possible for AI to tackle them.

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Are We Alone?
Import from forbes.com
August 17, 2018
The problem with the Fermi Paradox is our narrow assumption of life as being biological in form and time as being linear in direction. Chances are we are the sentient descendants of the civilizations we are looking for.

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Dr. Ann Cavoukian: Why Big Business Should Proactively Build for Privacy
Import from forbes.com
August 17, 2018
This is Part II of II series which profiles Dr. Ann Cavoukian, and the rise of her creation: Privacy by Design (PbD) from the basic framework, to its inclusion in the GDPR, to its application in business practices and infrastructure especially in the wake of Artificial Intelligence.

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The Rise of 360° Semantic Data Hubs
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August 16, 2018
You may have also noticed the emergence of 360° initiatives, letting you see how all the data within your organization relates to other data, and that it should also be possible to dig deep into your data systems to power natural language chatbots, dashboards, data analytics, and more

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Will Privacy First Be The New Normal? An Interview With Privacy Guru, Dr. Ann Cavoukian
Import from forbes.com
August 14, 2018
This is Part I of II series which profiles Dr. Ann Cavoukian, and the rise of her creation: Privacy by Design (PbD) from the basic framework, to its inclusion in the GDPR, to its application in business practices and infrastructure especially in the wake of Artificial Intelligence.

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The Role Of Homebots In Making Houses Smarter
Import from forbes.com
August 12, 2018
In this age of technology, a smart home is where the homebot is. By clubbing IoT and robotics together, homebots will manage and perform household tasks while also building an emotional connection with us. A smart home can be thought of as the human anatomy...

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Universal Basic Income: Machine Slavery Or Ultimate Freedom?
Import from forbes.com
August 10, 2018
Universal Basic Income usually creates a confusion and heated debates when people get divided between doomsday and Utopian scenarios. With faster than expected development of AI, we might be faced with no choice. In such case, what will UBI mean for most of us and how will it be implemented?

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Job Loss From AI? There's More To Fear!
Import from forbes.com
August 07, 2018
AI will create many new jobs to offset job losses, but nowhere near enough. This unprecedented situation in human history will force a transformation of a more radical nature, causing us to re-examine the rationale and meaning of work itself.

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AI Vs. God: Who Stays And Who Leaves?
Import from forbes.com
August 06, 2018
Does God exist? If She does, this is how we got our sacred soul. If She does not, we will soon be able to recreate the soul in machines!

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4 Powerful Ways Artificial Intelligence is Molding E-Commerce
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August 05, 2018
AI in e-commerce enables companies to offer customer-centric services, improve their CRM systems, and increase their sales to boost the overall productivity.

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The Semantic Web Comes of Age
Import from forbes.com
August 04, 2018
The decision by Google and others to let web content creators add smart snippets, coupled with the use of schema.org, will make it possible to turn your web pages into rich, intelligent databases. It's been a long journey, but with this, the Semantic Web becomes a reality.

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Why Women Should Be Excited About AI
Import from forbes.com
August 01, 2018
Statistically, women are much more skeptical of and averse to innovation in comparison to men. The post argues that it is precisely women that will be the ultimate winners in the AI world as collaboration, compassion and creativity will gain even more prominence.

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Tags: AI

AI in Startups
Import from forbes.com
July 24, 2018
The pace of acceleration in AI is starting to climb the exponential part of the “S” curve. From playing Go, to translating one human language into another, to attempting to compose hit tunes, to diagnosing disease from radiographic images, AI is starting to approach or exceed human abilities.

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Tags: AI, Startups

The WestJetter Propelling An Airline Into The Future
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July 24, 2018
Alfredo Tan comes from industry where change is commonplace and innovation is ingrained in the mindset of the organization. His recent journey to WestJet is bound to shake things up for an already successful Canadian company facing a future of disruption.

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Tags: Digital Transformation, Digital Disruption, Innovation

The Future Of Work Continues To Be Rewritten
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July 20, 2018
The future organization is connected to the market in real-time. Organizations must embrace the upheaval required in systems, culture and mindset to adapt to a world where the markets are more demanding, the workforce is independent and where the customer is truly king.

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Tags: AI, Future of Work

Why 'Ontology' Will Be A Big Word In Your Company's Future
Import from forbes.com
July 20, 2018
Your business has its own language. If you sell cars, then you need not only make, model and year, but also MSRP, leather bucket seats and dealer incentives. Media companies have producers and writers, actors and grips, distribution networks and video masters. Business Language

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Tags: AI

Intelligence Is The Red-Herring Of AI
Import from forbes.com
July 14, 2018
One of most contentious aspects of AI is the meaning of 'intelligence.' No one debates the meaning of the word 'strength,' or belittles the idea that machines can be stronger than human, or tries to re-define mechanical strength to mean some mysterious physico-spiritual capability unique to humans.

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Tags: Analytics, AI, Big Data

Catalyzing Innovation via Centers, Labs, and Foundries
Import from forbes.com
July 12, 2018
Collaboration can involve combinations of government, industry and academia working together to meet difficult challenges and cultivate new ideas. A growing trend for leading companies is creating technology specific innovation centers, labs and foundries to accelerate collaboration and invention.

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Tags: Innovation, Open Innovation

OpenHouse.AI: Disrupting Real Estate through Transparency
Import from forbes.com
July 11, 2018
The real estate industry is broken. It's archaic, tightly controlled and ripe for disruption. Better information and transparency in a time of spiralling home prices is what consumers want and OpenHouse.AI is ready to provide just that, and disrupt an age-old model in the process.

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Tags: AI, Digital Transformation, Proptech

Looking for Humanity in Data: x.ai, the personal scheduling assistant is disrupting a vital business function
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June 09, 2016
Yes, the robots are coming. This eventuality is met with guarded excitement as everyone begins to understand a life where artificial intelligence is interwoven into aspects of our lives, subtlely at first, but proving its invaluable significance in this new world. We are clearly witnessing tradition

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Tags: AI

Looking for Humanity in Data: The Data Guild Tackles the World’s Toughest Challenges
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May 12, 2016
Welcome Chris Diehl and David Gutelius, Co-Founders of The Data Guild, which create data driven solutions that tackle some of the world’s toughest challenges. As Data Science proliferates, the ability to marry disparate sources of information and uncover relationships among entities continue

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Tags: Analytics, Big Data

Looking for Humanity in Data: Understanding Human Psychology from Receptiviti
Import from wordpress feed
April 19, 2016
Understand people as people. This is not so hard a concept, except business has never traditionally operated this way. They see employees as workers. They look at consumers as potential buyers for their products. Rarely was the value to the consumer, or employee considered… until today. Wha

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Tags: Customer Experience, Management, Leadership

Today Uncertainty is the Only Certainty
Import from wordpress feed
April 07, 2016
I had a few conversations in the span of a week with traditionalists. My definition of traditionalists: people whose expectations of the future are dictated by what they were led to believe in a world where things seemed more predictable.  Their view of how the world should be perhaps was once true

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Tags: Innovation, Management, Leadership

Looking for Humanity in Data: IBM Watson’s CTO Rob High Defines the Emerging Era of Cognitive Computing
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March 08, 2016
As humans, it’s increasingly clear that we continuously upload our identities everyday. Those needs and propensities become quantified and contextualized. For companies like IBM Watson, understanding the human condition is important so technology can increasingly define patterns, learn and pot

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Tags: AI

How Trust Impacts Culture in a Cross-Generational Workplace
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February 25, 2016
The foundation of any relationship: Trust. It makes sense, then, that trust is also the key ingredient to developing a successful work culture. So we must understand why trust has become increasingly important at work. And in a cross-generational workplace, we must know how trust is defined by the d

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Tags: Culture, Future of Work

Looking for Humanity in Data: Understanding Sensemaking from HyLighter
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February 18, 2016
This was an educational episode that covered the basis of a data approach called Sensemaking. David Lebow, Inventor and CEO of HyLighter was our esteemed guest. Below are the highlights from our discussion with David. For details on the podcast please listen here in its entirety: What is sensemaking

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Tags: Analytics, Big Data

The Jobs of the Future are YET to be Written
Import from wordpress feed
February 02, 2016
I’ve been told I’m a fatalist. Perhaps I am. For all the research I’ve done on the Future of Work and among the amazing peers I’ve collaborated with in this category, it is so clear to me that the past definitely does NOT dictate the future. As the image implies, there was a

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Tags: Customer Experience, Innovation, Management

Employee Social Media: The Driving Force Of Your Employer Brand
Import from wordpress feed
January 19, 2016
Think about this: You’re at a party and there’s this random guy standing in the room yelling “I’m cool! I’m cool!” Now, at the same party, there’s this suave looking guy singing songs about how he backpacked through Europe on an old beat-up Gibson guitar. And people are just naturally

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Tags: Social

Looking for Humanity in Data: Nitin Mayande of Tellagence and Understanding REAL Influence
Import from wordpress feed
January 12, 2016
The more we tread into this new data territory the more we get excited about the possibilities that data brings to business and to people. Susan Silver wrote an awesome post some time ago entitled, “Seeing the Humanity in Data“. Over the past decade, the rise of social and mobile data ha

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1 Book
Evolve: Marketing (as we know it) is Doomed!
Amazon
February 15, 2015
It’s clear that marketing has drastically changed in the last decade. The rise of digital accompanied by its ever-evolving technologies in mobile and advertising, will build a perpetual environment of test and learn. Continuous emergence of audience platforms will create a nomadic culture that follows the fickle consumer paths. Ultimately, this will dictate the sustainability of platforms.

No longer do we have only a few mediums for content consumption. In as little as two decades we’ve moved beyond TV, radio, print, billboards. We’ve also raced beyond the standard network channels, and the key national newspapers. We are now exposed to endless content, from our peer networks, our smart phones, and our inboxes. Consumers are overwhelmed and this fragmentation of channel and information continues.

As consumers, our attention has moved to sites that speak to our own areas of interest. They may not necessarily be popular or well known. Our peers greatly influence what we do and where we go. Our ever-trusted smart phones give us access to information about the things we want, when we want them and where we want them. At the other end of the spectrum, we, as consumers are more informed, and more wary of the digital footprint we’re leaving behind.

As two Marketers who have evolved within this volatile landscape, we have both succeeded and failed. Yet we’ve learned, and we’ve adapted…out of necessity.

This book provides you, the Marketer, with a view into how we’ve evolved. You’ll be exposed to case examples that continue to shape the way we think the role of marketing needs to change. As digital becomes an increasingly important component of the marketing mix, data and analytics will be even more essential to help Marketers be accountable, and more importantly, more curious.

The future of marketing is riddled with new capabilities, which, in turn, creates new challenges. The answers however, are out there. This book doesn’t only speculate on the change, it predicts, defines and clarifies what Marketers will need to do to excel at their trade and build brands that customers love.

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Tags: Digital Disruption, Digital Transformation, Marketing

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