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Irena Rezec

Founder at WOTRA, Strategic Intelligence Ltd

Medvode, Slovenia

Irena brings a wealth of practical international experience in assisting companies with their expansion into foreign markets, establishing partnerships, and securing funding. With a strong background in IT, she has advised IT (incl. eHealth, EnergyTech) and e-commerce companies. Additionally, she has worked with companies in traditional industries including food and beverage, wood, and furniture.

Irena's expertise extends beyond specific industries. She has collaborated with business support ecosystems, including organizations like the European Commission, World Bank, USAID, and national government bodies. Her assignments have taken her to regions such as the European Union, Southeast Europe (SEE), Asia, and Latin America.

Irena plays a consistent role as an evaluator for IT-based innovative development projects, regularly assessing project proposals from European, Danish, and Cypriot funding programmes and initiatives. She possesses a deep understanding of cutting-edge technologies and has received training in various areas such as sales on Amazon, modern digital solutions, and emerging Web3 concepts. Her knowledge encompasses blockchain technologies, supply chain integration, DLT, NFTs, Bitcoin, and the Metaverse, enabling her to provide valuable insights and strategies for diverse purposes.

Irena's impact extends beyond her professional accomplishments. She has established herself as a respected Web3 and LinkedIn influencer, boasting a substantial network of followers.

Her extensive experience empowers her to harness strategic perspectives, leverage multidisciplinary skills, and implement collaborative business models that seamlessly integrate traditional and digital methods, channels, and tools.

With Irena's extensive experience and expertise, she is uniquely positioned to help companies navigate the complexities of international markets, forge strategic partnerships, and embrace the opportunities presented by emerging technologies. By leveraging her comprehensive skill set, she empowers organizations to thrive in the digital age.

Available For: Advising, Consulting
Travels From: Maribor, Slovenia

Irena Rezec Points
Academic 0
Author 11
Influencer 0
Speaker 0
Entrepreneur 0
Total 11

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: $1,000+
Average Hourly Rate: $150-$199
Number of Employees: 1-10
Company Founded Date: Undisclosed

Areas of Expertise

Agile
AI 30.01
Blockchain 30.19
Business Strategy 30.16
Coaching
CRM
Cryptocurrency 30.13
Design Thinking
Digital Disruption
Digital Transformation 30.03
Ecosystems 30.11
EdTech
Entrepreneurship 30.06
FinTech 30.04
Future of Work 30.03
Generative AI 30.04
Health and Wellness
HealthTech
Innovation
International Relations
Leadership
Lean Startup
Management 30.08
Marketing 30.04
Metaverse
NFT 30.41
Open Innovation
Personal Branding
Project Management
Retail 30.07
Sales 30.29
Social
Startups
Supply Chain 30.06
Sustainability 30.08

Industry Experience

Consumer Products
Federal & Public Sector
Furniture
Healthcare
High Tech & Electronics
Hospitality
Manufacturing
Media
Professional Services
Retail
Travel & Transportation
Wholesale Distribution

Publications & Experience

11 Article/Blogs
Using Artificial Intelligence for Research and Strategy Development
WOPROMS
December 15, 2023
Artificial intelligence is already making a significant impact in various fields of business, education, and life. However, there are few little-known tools that can be used in the process of research and preparation of various types of business strategies. I present some of the tools that are useful for both startup companies and mature larger enterprises.

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Tags: AI, Business Strategy, Generative AI

Cryptocurrency Adoption in E-Commerce: A Look at Online Shop Payments
WOPROMS
May 23, 2023
Crypto payment is a fast-growing trend in the e-commerce industry. More and more online shoppers are opting for digital currencies as a way to pay for their purchases, thanks to the benefits of security, convenience, and anonymity. According to a report by Statista, the number of blockchain wallet users[1] worldwide reached over 85 million in November 2022, up from 76 million in June 2021 or from 45 million in 2020. This shows a growing interest and demand for using cryptocurrencies for online shopping. However, not all online retailers are ready to embrace this new form of payment. Some may have doubts about the legality, reliability, or profitability of accepting crypto payment. Additionally, many also question how they can integrate crypto payments into their websites, what the advantages and disadvantages of using crypto payment gateways are, and what some of the best solutions available in the market are. In this article, these questions are explored, and some useful tips are provided for online shop owners who want to adopt crypto payment solutions on their platforms.

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Tags: Blockchain, Cryptocurrency, FinTech

EU-funded blockchain-related projects for the purpose of food security
WOPROMS
February 25, 2023
The question that companies from the food and beverage sector are already starting to ask themselves is how blockchain technology can help them solve problems related to food safety. And 347 million EUR of European funds have been earmarked until February 2022 to support blockchain-based research and innovations. 20.9% of this budget was allocated to food security.

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Tags: Blockchain, Supply Chain, Sustainability

New NFTs and other technological solutions are also affecting the publishing sector
Development Navigator
October 21, 2022
It would be very important for publishing sector to start including new technologies in its development strategies and adapt new business models.

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Tags: Blockchain, Digital Transformation, NFT

What is strategically important for businesses and for what needs are new technological solutions developed?
Development Navigator
October 09, 2022
Technological solutions can greatly contribute to competitiveness, but it is also necessary to develop or transform business models and other areas.

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Tags: Blockchain, Business Strategy, Digital Transformation

With modern technologies and innovative business models to diverse sales channels
Development Navigator
October 08, 2020
Companies should be able to know the different options and also be able to choose and use the best combination of sales channels according to the type of product or service on sale, the desired entry market and target customer segment and last but not least according to their human, technological and financial capabilities to enter an individual market through one or more sales channels.

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Tags: Business Strategy, Marketing, Sales

Smallness is not an obstacle
Development Navigator
August 13, 2020
Individual companies have many options on how to overcome the problem of “small size” or how to turn obstacles in foreign markets into challenges and opportunities.

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Tags: Business Strategy, Entrepreneurship, Marketing

What are possible ways of selling on Amazon?
Development Navigator
June 18, 2019
Amazon records high growth each year in terms of the number of sellers and buyers as well as in terms of a turnover generated from sales. Also companies that have observed amazon only with the side eye must admit that sales on the amazon should no longer be ignored. Sales methods on Amazon’s marketplaces vary depending on the strategy, the type of products and the capabilities of individual companies.

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Tags: Marketing, Retail, Sales

Collaborative Business Relationship Management and ISO 44001
Development Navigator
October 27, 2017
Many companies are still not aware of the importance of good planning and management of collaborative business relationships, although they may be, in addition to technological innovations, the main competitive factor of any company or organization.

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Tags: Ecosystems, Future of Work, Management

Export of food and beverages to the English and Irish markets
Development Navigator
January 03, 2017
A large consumer base with good purchasing power and at the same time a great reference or starting point for entering the US, Arab and Asian markets convince a high number of producers from all over the world to make every effort to enter the English and consequently also the Irish market.

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Tags: Business Strategy, Sales, Supply Chain

Systematic Partnership with Collaboration Strategies and Building Collective Intelligence
Development Navigator
June 29, 2016
One of the predispositions for building collective intelligence is a systematically prepared multilevel partnership and collaboration strategy, which among other things determines the potential of individuals, companies and organisations in an individual network (where possible including a region) or outside it, as well as the processes and rules of exchanging intelectual capital.

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Tags: Ecosystems, Future of Work, Management

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