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Musa Hanhan

Managing Partner at Xperiente

Burlingame, United States

As a seasoned business and technology professional, I specialize in developing end-to-end customer experience strategies, designing experiences, managing product portfolios, formulating effective go-to-market strategy, and fostering high-performing teams.

Available For: Consulting
Travels From: Burlingame, CA
Speaking Topics: Customer Experience, Customer Service, Journey Mapping, Net Promoter System, CX Metrics, Product Design, AI Impact on CX, Voice of Customer

Musa Hanhan Points
Academic 0
Author 1
Influencer 0
Speaker 1
Entrepreneur 0
Total 2

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Consulting
Theatre: North America and Global
Minimum Project Size: $10,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2021

Areas of Expertise

AI
Change Management
Customer Experience 30.03
Customer Loyalty
Design
Design Thinking
Digital Transformation 30.01
Leadership
Management
RPA 30.27
Analytics 30.04
Generative AI 30.07

Industry Experience

Financial Services & Banking
High Tech & Electronics
Professional Services

Publications

1 Article/Blog
Why data is the most underappreciated asset in your company
CX Network
January 18, 2024
In the fast-paced and technology-driven business environment, companies often overlook the potential of their most valuable asset: data. Despite being the lifeblood of modern businesses, data is frequently undervalued and underutilized. My co-author, Sami Nuwar, and I explore the reasons behind this oversight and emphasize the profound impact effective data utilization can have. We highlight the consequences of a suboptimal data quality strategy, such as operational and financial losses, customer dissatisfaction, and reputational damage.

We stress that the integration of artificial intelligence (AI) and machine learning (ML) depends on high-quality data. Additionally, we identify key challenges in data management and outline the hidden costs of bad data, including missed opportunities for personalized customer experiences and the impact of inaccurate data on customer retention and operational inefficiencies.

In summary, we emphasize the importance of a robust data strategy, leadership commitment, data governance, trust, and an integrated data ecosystem. By leveraging data effectively, organizations can drive innovation, enhance operational efficiency, and create enduring value in today's data-driven landscape."

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Tags: Analytics, Customer Experience, Generative AI

1 Panel
PANEL DISCUSSION: Improving CX/UX With RPA
Argyle Executive Forum
February 21, 2023
Robotic Process Automation (RPA) has the potential to take repetitive, rules-based CX/UX tasks off your hands, enabling you to concentrate on more strategic and value-adding work. That’s easy to say and harder to do. Whether you’re just getting started introducing RPA to your CX/UX practice, or you’re already on your automation journey, this panel discussion with leading RPA experts will have actionable advice for you.

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Tags: Digital Transformation, FinTech, RPA

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