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DANIEL LAMBERT

VP Business Architecture at Benchmark Consulting / IRIS Business Architect

Montréal, Canada

Daniel Lambert is a business strategist assisting companies in their growth, business architecture, and digital transformation. He has worked in the past with organizations in a broad array of industries: financial services, insurance companies, telecom, utilities, pharmaceuticals, transportation, computer software, healthcare, and the public sector.

Mr. Lambert offers customer-centric business capabilities and business architecture customized tutorials (by using both theory and interactive industry-based examples). He can also provide monthly consulting services by contributing to the following:

1- Implementation of customer-centric capability-based planning;
2- Adjust project portfolio management based on capabilities;
3- Rationalizing your application portfolio based on capabilities; and
4- Streamlining your business process based on capabilities and value streams.

Available For: Advising, Consulting, Speaking
Travels From: Montreal, QC
Speaking Topics: Business Architecture, Enterprise Architecture, Digital Transformation,

DANIEL LAMBERT Points
Academic 0
Author 156
Influencer 241
Speaker 0
Entrepreneur 0
Total 397

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Business Consulting, Computer Software
Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Number of Employees: Undisclosed
Company Founded Date: Undisclosed

Areas of Expertise

Agile 35.30
Business Strategy 35.71
Change Management 30.04
Digital Transformation 32.01
Startups
Customer Experience
Marketing 30.07
Cloud 30.08
Mergers and Acquisitions 30.15

Industry Experience

Publications

36 Article/Blogs
The Place of Business Architecture within Enterprise Architecture
LinkedIn
May 30, 2021
Fortunately, Enterprise Architecture (“EA”) is not always only about enterprise and IT documentation anymore. EA is trying more and more to be involved with the digital transformation of their organization. Yet, their digital transformation initiatives are still too often planned and deployed without involving the business side of their organization. Business Architecture, one of the four foundational domains of EA, is too often neglected and even dismissed all together in budget constraints. Rarely do EA initiatives start with Business Architecture as it should. To succeed, an organization and its CIO(s) need to focus more resources in building and communicating Business Architecture change maps that will involve not just enterprise architects, but also business executives, business architects and obviously, the CIOs. The Object Management Group (“OMG”) and the Business Architecture Guild are currently working hard to establish a formal metamodel to enable BIZBOK based tool automation. As for the Open Group, it has worked recently with the Business Architecture Guild to deliver its own TOGAF Capability and Value Stream Guides. The fact that the Open Group, the OMG and the Business Architecture Guild among others are working more and more together is positively impacting the reconciliation of both the Enterprise Architecture and Business Architecture practices allowing enterprise architects and business architects to work in better harmony to the advantage of their organizations.

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Tags: Digital Transformation, Agile, Business Strategy

How architecture helps agile projects hit business targets
Cio.com
January 28, 2021
Business and enterprise architecture can be very complementary to the success of agile programs and projects, increasing the odds of reaching your targeted business outcomes.

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Tags: Agile, Business Strategy, Digital Transformation

How architecture helps agile projects hit business targets
Import from cio.com
September 03, 2020


Too many projects initiated by traditional businesses fail to deliver meaningful business outcomes in a reasonable time frame. A 2018 Gartner survey found that “90% of corporate leaders view digital as a top priority,” yet “83% of leaders struggle to make significant progress on digital tra

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Tags: Digital Transformation, Agile, Business Strategy

The significance of value in architecture
Import from cio.com
April 09, 2020


Traditionally, business processes have been the principal means of interaction between business stakeholders in enterprise architecture. The notion of business capability, a more recent concept, allows a better understanding of how software applications are supporting the business.But because som

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Tags: Digital Transformation, Agile, Business Strategy

8 common business design and architecture models
Import from cio.com
December 17, 2019


Enterprise architects are often asked to prioritize initiatives and projects. To complete this task, they need their organization’s strategies, goals, tactics and objectives. Too often, these can be very difficult to gather either because architects have never been aware that they existed or so

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Tags: Digital Transformation, Agile, Business Strategy

Enterprise architecture short- and long-term wins
Import from cio.com
August 05, 2019


Enterprise architecture is not just about building a business and IT knowledgebase. It’s more and more about short and long-term wins, where enterprise architects participate in the selection of strategic priorities and about contributing specific knowledge valuable to the agile delivery soluti

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Tags: Digital Transformation, Agile, Business Strategy

The enterprise architect’s ecosystem in an agile enterprise
Import from cio.com
May 28, 2019


Too many enterprise architects are still limiting themselves to writing hermetic "solution architecture definition documents" and hiding from the real action. Yet, we're seeing a new trend picking up. More and more business and enterprise architecture teams are participating and blending into the

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Tags: Digital Transformation, Agile, Business Strategy

Fine tuning SAFe with architecture
Import from cio.com
March 18, 2019


Most organizations view their digital transformation as a top priority. Many are full speed ahead with their digital transformation using SAFe or another agile approach to deliver their information technology projects. Yet “83% of leaders struggle to make meaningful progress on their digital tr

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Tags: Digital Transformation, Agile, Business Strategy

Architecting and delivering optimal customer journeys
Import from cio.com
February 04, 2019


Marketers and product managers are getting very good at the elaboration of enticing and optimal customer journeys.  Their organizations use various agile methodologies in the hope of speeding things up and yet most of them struggle in delivering these journeys on time and within budget. Enterpri

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Tags: Digital Transformation, Agile, Business Strategy

Tackling artificial intelligence using architecture
Import from cio.com
December 19, 2018


Artificial intelligence (‘AI’) is more and more sneaking up into our daily activities. Anyone using Google, Facebook or a Microsoft product knows this. It’s far from perfect, but it’s improving at a quick pace. Not every enterprise is using AI at the same pace. Has your organization start

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Tags: Digital Transformation, Agile, Business Strategy

Digital transformation using business architecture
Import from cio.com
October 31, 2018


Some dramatic “disruptions” are occurring pushed by very young and very innovative companies, forcing more traditional corporations to react with digital transformation initiatives. It is not a surprise that Gartner mentions that “90% of corporate leaders view digital as a top priority,”

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Tags: Digital Transformation, Agile, Business Strategy

Agility and architecture
Import from cio.com
September 24, 2018


I seriously doubt that agile initiatives can have success in the long run if they are not supported by an enterprise and business architecture framework that can be reused and enhanced from one project to the next. Digital transformation is not about a one-time change project or about spontaneous

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Tags: Digital Transformation, Agile, Business Strategy

7 compelling qualities of business and enterprise architects
Import from cio.com
August 21, 2018


I have met a lot of business and enterprise architects over the time. Some know their business industry inside out. Others know information technology extremely well. The ones that I prefer are very good at handling both the business and the technology side of their organization. They listen very

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Tags: Digital Transformation, Agile, Business Strategy

The art of measurement in enterprise and business architecture
Import from cio.com
July 09, 2018


Structuring an enterprise and/or a business architecture model without measuring any of its key elements is a waste of time. It’s critical to any architecture model to have key performance indicators (KPIs) in place – and these strategic and tactical measurements should not be limited to IT.

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Tags: Digital Transformation, Agile, Business Strategy

Facebook: in need of governance and agile architecture
Import from cio.com
April 02, 2018


I have nothing but admiration for Mr. Mark Zuckerberg, founder and CEO of Facebook.  He has started from nothing a worldwide icon company in just 14 years. According to recent statistics, about 2.1 billion people use Facebook regularly in most countries of the world. Facebook users can be rich,

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Tags: Digital Transformation, Agile, Business Strategy

How to set your priorities using architecture
Import from cio.com
March 09, 2018


Most large organizations are undergoing major digital transformation that will last for at minimum another 10 years. Successful enterprises will rightfully claim that their organizational transformation never ends and has become a continuous process. Yet, capital and human resources are finite an

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Tags: Digital Transformation, Agile, Business Strategy

The strategy journey
Import from cio.com
February 05, 2018


What is your book about?
The book is a guidance system full of templates, tools, case study examples and expertise from many industries thought leaders and practitioners, on how to build the foundations or architecture that unpin the growth, sustainability and ongoing transformation of a business

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Tags: Digital Transformation, Agile, Business Strategy

7 Qualities of Top Business Architects
LinkedIn
August 08, 2017
Clients and users of our software application[i] are either business architects[ii], enterprise architects that understand the need of linking business strategies to their initiatives and their enterprise architecture model, or experienced business analysts that know both the business and IT side of their organizations and must manage their organization’s requirements with relevance to their organization’s strategies. Most of them have many if not all the skills set mentioned above:

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Tags: Digital Transformation, Agile, Business Strategy

Enabling Customer Driven Innovations Using Business Architecture
LinkedIn
March 16, 2017
The pace of innovation is increasing and affecting more and more how businesses are developing products/services and approaching clients. Disruptions are occurring at a quicker pace then ever, where the most acute organizations have no choice but to transform rapidly to a customer driven enterprise providing customer lifetime value, involving not just marketing, but all functions in an organization. Large corporations have several client segments (personas) and none of them should experience the exact same customer journey when interfacing with any part of its organization. Value Propositions, customer relationships and channels need to be tweaked for each client segment at regular intervals.

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Tags: Digital Transformation, Marketing, Business Strategy

Using Both Six Sigma and Business Architecture for More Effective Business Transformation
LinkedIn
March 07, 2017
Six Sigma has been transforming businesses for the last 30 years. To insure their continued success, Six Sigma Black Belts need Business Architecture to make their operational improvements stick over the long run for more effective business transformation. To combine these two complementary methodologies, Six Sigma SIPOC reports need to be build using information from a business architecture model, more precisely from Value Streams, Information Concepts and various Stakeholders. Combining Six Sigma and Business Architecture in an organization will, among others, accelerate the gathering of information to create SIPOC reports, avoid to have a series of really lean but siloed business processes, insure that elimination of waste produced by process improvements in one area is not inadvertently redistributed onto another process or business unit, and identify opportunities for Six Sigma process improvement initiatives using capability performance assessments or heat-mapping exercises.

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Tags: Digital Transformation, Agile, Business Strategy

Product Management Using Business Architecture
LinkedIn
January 24, 2017
I would not be surprised that a majority of Business Transformation initiatives will involve in the future product (and service) management. Yet, literature about this subject is scarce. Product managers often work in isolation from the rest of the company, even if product management – which can be either the creation of a new product or more often the revamping of existing products - involves multiple customer personas, business units, multiple functionalities, diverse capabilities, and different sets of business strategies from an organization. To make sense of this complexity and to increase the odds of getting it right more rapidly and within budget, the use of business architecture for product (and service) management is all indicated.

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Tags: Digital Transformation, Agile, Business Strategy

The Art of Measurement and Business Architecture
LinkedIn
December 20, 2016
Building a Business Architecture model without measuring any of its key elements is a pure waste of time. This article examines the need for strategic and tactical measurements, how to have effective measurements (KPIs) in place, presents various measurement diagram examples, and finally names two sources of KPIs lists for various industries.

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Tags: Digital Transformation, Agile, Business Strategy

Providing Access to Your Business Architecture Model: the Key to an Agile Digital Transformation
LinkedIn
October 17, 2016
In a constantly changing environment, digital transformation is becoming a priority. Yet, digital transformation is hard. It involves important risks and business complexities that often hold organizations back. Digital transformation projects often fail short of their objectives and drag far too long, often because the planning, coordination and architectural bridges between business and IT stakeholders are none existent.

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Tags: Digital Transformation, Agile, Business Strategy

Bridging Business Model Canvas and Business Architecture
LinkedIn
September 20, 2016
The Business Model Canvas, as shown in Figure 1 below, is a common method to build a business plan in very large and small companies because it is both structured and very simple to understand. The Business Model Canvas is also very Customer-Driven. Yet, there has not been in the past an easy way to plan a detailed Business Architecture model starting from a Business Model Canvas to enable marketing and operation planning. In this article, we will demonstrate how to easily bridge a Business Model Canvas to a Business Architecture model to optimize with agility your marketing and operating modeling.

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Tags: Digital Transformation, Agile, Business Strategy

Customer Journeys, Personas and Business Architecture
LinkedIn
May 26, 2016
The use of Personas in digital marketing is now very common among large corporations, but less elsewhere. The use of Personas throughout customer digital journeys from beginning to end is now possible using the discipline of Business Architecture, involving Capabilities, Value Streams, Information, Organization and Product & Services mappings in particular. Large corporations have several types of clients and none of them should experience the exact same customer journey when interfacing with any part of its organization, not just in marketing.

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Tags: Digital Transformation, Marketing, Agile, Business Strategy

2 Books
Guide pratique de l'exécution agile de la stratégie: Concevez, architectez, priorisez et livrez votre avenir d'entreprise avec succès
Independently published
April 15, 2021
Si votre entreprise n'a pas besoin d'être transformée, vous avez beaucoup de chance, mais vous êtes probablement aussi une personne qui s’ennuie. Ce livre n'est pas pour vous, car il a pour but d'ouvrir les yeux des parties prenantes métiers et IT sur la complexité de l’écosystème d’une transformation d’entreprise, en leur permettant de trouver des moyens éprouvés pour travailler ensemble, et mieux communiquer entre eux pour augmenter les chances de réussite de leurs efforts. Ce livre ne contient pas de recettes magiques qui garantiront votre succès. Néanmoins, il vous fournira les compétences, la discipline et la logique d'entreprise nécessaires pour améliorer considérablement vos chances de succès.

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Tags: Digital Transformation, Agile, Business Strategy

Practical Guide to Agile Strategy Execution: Design, Architect, Prioritize, and Deliver your Corporate Future Successfully
Amazon Kindle
February 20, 2020
This 266-page book is to be used as a reference guide to facilitate your collaborative digital transformation practice within your organization by consulting any of about 105 standard definitions, 103 figures, and 228 endnotes referring to mostly publicly webpage of available articles, white papers, and books.

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Tags: Agile, Business Strategy, Digital Transformation

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