Thinkers360
Interested in getting your own thought leader profile? Get Started Today.

DANIEL LAMBERT

VP Business Architecture at Benchmark Consulting / IRIS Business Architect

Montréal, Canada

Daniel Lambert is a business strategist assisting companies in their growth, business architecture, and digital transformation. He has worked in the past with organizations in a broad array of industries: financial services, insurance companies, telecom, utilities, pharmaceuticals, transportation, computer software, healthcare, and the public sector.

Mr. Lambert offers customer-centric business capabilities and business architecture customized tutorials (by using both theory and interactive industry-based examples). He can also provide monthly consulting services by contributing to the following:

1- Implementation of customer-centric capability-based planning;
2- Adjust project portfolio management based on capabilities;
3- Rationalizing your application portfolio based on capabilities; and
4- Streamlining your business process based on capabilities and value streams.

Available For: Advising, Consulting, Speaking
Travels From: Montreal, QC
Speaking Topics: Business Architecture, Enterprise Architecture, Digital Transformation,

DANIEL LAMBERTPoints
Academic0
Author156
Influencer242
Speaker0
Entrepreneur0
Total398

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Business Unit: Business Consulting, Computer Software

Areas of Expertise

Agile 38.00
Business Strategy 36.75
Change Management 30.05
Digital Transformation 33.11
Startups
Customer Experience
Marketing 30.18
Cloud 30.26
Mergers and Acquisitions 30.16

Industry Experience

Please signin or signup to view publication section.

Publications

36 Article/Blogs
The Place of Business Architecture within Enterprise Architecture
LinkedIn
May 30, 2021
Fortunately, Enterprise Architecture (“EA”) is not always only about enterprise and IT documentation anymore. EA is trying more and more to be involved with the digital transformation of their organization. Yet, their digital transformation initiatives are still too often planned and deployed without involving the business side of their organization. Business Architecture, one of the four foundational domains of EA, is too often neglected and even dismissed all together in budget constraints. Rarely do EA initiatives start with Business Architecture as it should. To succeed, an organization and its CIO(s) need to focus more resources in building and communicating Business Architecture change maps that will involve not just enterprise architects, but also business executives, business architects and obviously, the CIOs. The Object Management Group (“OMG”) and the Business Architecture Guild are currently working hard to establish a formal metamodel to enable BIZBOK based tool automation. As for the Open Group, it has worked recently with the Business Architecture Guild to deliver its own TOGAF Capability and Value Stream Guides. The fact that the Open Group, the OMG and the Business Architecture Guild among others are working more and more together is positively impacting the reconciliation of both the Enterprise Architecture and Business Architecture practices allowing enterprise architects and business architects to work in better harmony to the advantage of their organizations.

See publication

Tags: Digital Transformation, Agile, Business Strategy

How architecture helps agile projects hit business targets
Cio.com
January 28, 2021
Business and enterprise architecture can be very complementary to the success of agile programs and projects, increasing the odds of reaching your targeted business outcomes.

See publication

Tags: Agile, Business Strategy, Digital Transformation

How architecture helps agile projects hit business targets
Import from cio.com
September 03, 2020


Too many projects initiated by traditional businesses fail to deliver meaningful business outcomes in a reasonable time frame. A 2018 Gartner survey found that “90% of corporate leaders view digital as a top priority,” yet “83% of leaders struggle to make significant progress on digital tra

See publication

Tags: Digital Transformation, Agile, Business Strategy

The significance of value in architecture
Import from cio.com
April 09, 2020


Traditionally, business processes have been the principal means of interaction between business stakeholders in enterprise architecture. The notion of business capability, a more recent concept, allows a better understanding of how software applications are supporting the business.But because som

See publication

Tags: Digital Transformation, Agile, Business Strategy

8 common business design and architecture models
Import from cio.com
December 17, 2019


Enterprise architects are often asked to prioritize initiatives and projects. To complete this task, they need their organization’s strategies, goals, tactics and objectives. Too often, these can be very difficult to gather either because architects have never been aware that they existed or so

See publication

Tags: Digital Transformation, Agile, Business Strategy

Enterprise architecture short- and long-term wins
Import from cio.com
August 05, 2019


Enterprise architecture is not just about building a business and IT knowledgebase. It’s more and more about short and long-term wins, where enterprise architects participate in the selection of strategic priorities and about contributing specific knowledge valuable to the agile delivery soluti

See publication

Tags: Digital Transformation, Agile, Business Strategy

The enterprise architect’s ecosystem in an agile enterprise
Import from cio.com
May 28, 2019


Too many enterprise architects are still limiting themselves to writing hermetic "solution architecture definition documents" and hiding from the real action. Yet, we're seeing a new trend picking up. More and more business and enterprise architecture teams are participating and blending into the

See publication

Tags: Digital Transformation, Agile, Business Strategy

Fine tuning SAFe with architecture
Import from cio.com
March 18, 2019


Most organizations view their digital transformation as a top priority. Many are full speed ahead with their digital transformation using SAFe or another agile approach to deliver their information technology projects. Yet “83% of leaders struggle to make meaningful progress on their digital tr

See publication

Tags: Digital Transformation, Agile, Business Strategy

Architecting and delivering optimal customer journeys
Import from cio.com
February 04, 2019


Marketers and product managers are getting very good at the elaboration of enticing and optimal customer journeys.  Their organizations use various agile methodologies in the hope of speeding things up and yet most of them struggle in delivering these journeys on time and within budget. Enterpri

See publication

Tags: Digital Transformation, Agile, Business Strategy

Tackling artificial intelligence using architecture
Import from cio.com
December 19, 2018


Artificial intelligence (‘AI’) is more and more sneaking up into our daily activities. Anyone using Google, Facebook or a Microsoft product knows this. It’s far from perfect, but it’s improving at a quick pace. Not every enterprise is using AI at the same pace. Has your organization start

See publication

Tags: Digital Transformation, Agile, Business Strategy

Digital transformation using business architecture
Import from cio.com
October 31, 2018


Some dramatic “disruptions” are occurring pushed by very young and very innovative companies, forcing more traditional corporations to react with digital transformation initiatives. It is not a surprise that Gartner mentions that “90% of corporate leaders view digital as a top priority,”

See publication

Tags: Digital Transformation, Agile, Business Strategy

Agility and architecture
Import from cio.com
September 24, 2018


I seriously doubt that agile initiatives can have success in the long run if they are not supported by an enterprise and business architecture framework that can be reused and enhanced from one project to the next. Digital transformation is not about a one-time change project or about spontaneous

See publication

Tags: Digital Transformation, Agile, Business Strategy

7 compelling qualities of business and enterprise architects
Import from cio.com
August 21, 2018


I have met a lot of business and enterprise architects over the time. Some know their business industry inside out. Others know information technology extremely well. The ones that I prefer are very good at handling both the business and the technology side of their organization. They listen very

See publication

Tags: Digital Transformation, Agile, Business Strategy

The art of measurement in enterprise and business architecture
Import from cio.com
July 09, 2018


Structuring an enterprise and/or a business architecture model without measuring any of its key elements is a waste of time. It’s critical to any architecture model to have key performance indicators (KPIs) in place – and these strategic and tactical measurements should not be limited to IT.

See publication

Tags: Digital Transformation, Agile, Business Strategy

Facebook: in need of governance and agile architecture
Import from cio.com
April 02, 2018


I have nothing but admiration for Mr. Mark Zuckerberg, founder and CEO of Facebook.  He has started from nothing a worldwide icon company in just 14 years. According to recent statistics, about 2.1 billion people use Facebook regularly in most countries of the world. Facebook users can be rich,

See publication

Tags: Digital Transformation, Agile, Business Strategy

How to set your priorities using architecture
Import from cio.com
March 09, 2018


Most large organizations are undergoing major digital transformation that will last for at minimum another 10 years. Successful enterprises will rightfully claim that their organizational transformation never ends and has become a continuous process. Yet, capital and human resources are finite an

See publication

Tags: Digital Transformation, Agile, Business Strategy

The strategy journey
Import from cio.com
February 05, 2018


What is your book about?
The book is a guidance system full of templates, tools, case study examples and expertise from many industries thought leaders and practitioners, on how to build the foundations or architecture that unpin the growth, sustainability and ongoing transformation of a business

See publication

Tags: Digital Transformation, Agile, Business Strategy

7 Qualities of Top Business Architects
LinkedIn
August 08, 2017
Clients and users of our software application[i] are either business architects[ii], enterprise architects that understand the need of linking business strategies to their initiatives and their enterprise architecture model, or experienced business analysts that know both the business and IT side of their organizations and must manage their organization’s requirements with relevance to their organization’s strategies. Most of them have many if not all the skills set mentioned above:

See publication

Tags: Digital Transformation, Agile, Business Strategy

Enabling Customer Driven Innovations Using Business Architecture
LinkedIn
March 16, 2017
The pace of innovation is increasing and affecting more and more how businesses are developing products/services and approaching clients. Disruptions are occurring at a quicker pace then ever, where the most acute organizations have no choice but to transform rapidly to a customer driven enterprise providing customer lifetime value, involving not just marketing, but all functions in an organization. Large corporations have several client segments (personas) and none of them should experience the exact same customer journey when interfacing with any part of its organization. Value Propositions, customer relationships and channels need to be tweaked for each client segment at regular intervals.

See publication

Tags: Digital Transformation, Marketing, Business Strategy

Using Both Six Sigma and Business Architecture for More Effective Business Transformation
LinkedIn
March 07, 2017
Six Sigma has been transforming businesses for the last 30 years. To insure their continued success, Six Sigma Black Belts need Business Architecture to make their operational improvements stick over the long run for more effective business transformation. To combine these two complementary methodologies, Six Sigma SIPOC reports need to be build using information from a business architecture model, more precisely from Value Streams, Information Concepts and various Stakeholders. Combining Six Sigma and Business Architecture in an organization will, among others, accelerate the gathering of information to create SIPOC reports, avoid to have a series of really lean but siloed business processes, insure that elimination of waste produced by process improvements in one area is not inadvertently redistributed onto another process or business unit, and identify opportunities for Six Sigma process improvement initiatives using capability performance assessments or heat-mapping exercises.

See publication

Tags: Digital Transformation, Agile, Business Strategy

Product Management Using Business Architecture
LinkedIn
January 24, 2017
I would not be surprised that a majority of Business Transformation initiatives will involve in the future product (and service) management. Yet, literature about this subject is scarce. Product managers often work in isolation from the rest of the company, even if product management – which can be either the creation of a new product or more often the revamping of existing products - involves multiple customer personas, business units, multiple functionalities, diverse capabilities, and different sets of business strategies from an organization. To make sense of this complexity and to increase the odds of getting it right more rapidly and within budget, the use of business architecture for product (and service) management is all indicated.

See publication

Tags: Digital Transformation, Agile, Business Strategy

The Art of Measurement and Business Architecture
LinkedIn
December 20, 2016
Building a Business Architecture model without measuring any of its key elements is a pure waste of time. This article examines the need for strategic and tactical measurements, how to have effective measurements (KPIs) in place, presents various measurement diagram examples, and finally names two sources of KPIs lists for various industries.

See publication

Tags: Digital Transformation, Agile, Business Strategy

Providing Access to Your Business Architecture Model: the Key to an Agile Digital Transformation
LinkedIn
October 17, 2016
In a constantly changing environment, digital transformation is becoming a priority. Yet, digital transformation is hard. It involves important risks and business complexities that often hold organizations back. Digital transformation projects often fail short of their objectives and drag far too long, often because the planning, coordination and architectural bridges between business and IT stakeholders are none existent.

See publication

Tags: Digital Transformation, Agile, Business Strategy

Bridging Business Model Canvas and Business Architecture
LinkedIn
September 20, 2016
The Business Model Canvas, as shown in Figure 1 below, is a common method to build a business plan in very large and small companies because it is both structured and very simple to understand. The Business Model Canvas is also very Customer-Driven. Yet, there has not been in the past an easy way to plan a detailed Business Architecture model starting from a Business Model Canvas to enable marketing and operation planning. In this article, we will demonstrate how to easily bridge a Business Model Canvas to a Business Architecture model to optimize with agility your marketing and operating modeling.

See publication

Tags: Digital Transformation, Agile, Business Strategy

Customer Journeys, Personas and Business Architecture
LinkedIn
May 26, 2016
The use of Personas in digital marketing is now very common among large corporations, but less elsewhere. The use of Personas throughout customer digital journeys from beginning to end is now possible using the discipline of Business Architecture, involving Capabilities, Value Streams, Information, Organization and Product & Services mappings in particular. Large corporations have several types of clients and none of them should experience the exact same customer journey when interfacing with any part of its organization, not just in marketing.

See publication

Tags: Digital Transformation, Marketing, Agile, Business Strategy

What’s the ROI on Your Business Architecture Practice?
LinkedIn
April 12, 2016
I’ve been asked repeatedly “Do you have a business case that precisely measures the benefits of Business Architecture within a corporation?” I’ve been looking for a while now for some kind of business case about Return on Investment (“ROI”) on Business Architecture and I have found nothing yet.

See publication

Tags: Digital Transformation, Agile, Business Strategy

Make Your CIO More Relevant Using Business Architecture
LinkedIn
March 10, 2016
More CIOs are routinely bypassed by business executives when making technology investments. Many global CIOs are responding to this trend by embracing shadow IT and transforming their IT departments into internal service providers – lean organisations managing service portfolios, not technology. This transformation is often attempted using Enterprise Architecture, by focusing more on the technical infrastructure, information/data, application/integration and leaving no resources for business architecture. To succeed, CIOs need to focus more resources in communicating and building business architecture change maps that will involve business executives, business architects and obviously the CIO.

See publication

Tags: Digital Transformation, Agile, Business Strategy

Why Bother with Standards in Business Architecture?
LinkedIn
January 28, 2016
I’ve recently asked a Business Architect at a major retail company why they did not bother following any standards, in particular those described by the BIZBOK guide published by the Business Architecture Guild. I was stunt by the answer. He said roughly that BIZBOK was too complicated, got too deep, was too close to IT, and that he preferred a free form approach picking a little bit from everywhere and not to involve IT.

See publication

Tags: Digital Transformation, Agile

Combining Agile Methodologies and Business Architecture
LinkedIn
December 15, 2015
Agile methodologies and business architecture may seem to be two conflicting approaches to deliver software initiatives as first glance. In reality, they are very complimentary. Agile methodologies get you to execute projects at a much higher pace. Business architecture makes sure that you are not forgetting anything important and looks at all impacts of a project. An agile project can be executed with lower risk and higher odds of success if at the same time it is bullet proofed using business architecture. Two presentations made at various Business Architecture Guild events are eloquent about that subject:

See publication

Tags: Digital Transformation, Agile

The Need for Software Architects to Protect, Improve and Extend their Legacy Systems
LinkedIn
December 02, 2015
In a previous article entitled “Migrating Legacy Applications to the Cloud Using Business Architecture[i]”, I quoted Betsy Burton from Gartner saying that “By 2017, 60% of Global 1000 organizations will execute on at least one revolutionary and currently unimaginable business transformation effort[ii],” which will involve throwing out old business models, old processes, and old information sources for new ones involving usually the cloud in some way. This does not mean that all legacy applications will be migrating to the cloud anytime soon. Far from it.

See publication

Tags: Cloud, Digital Transformation, Agile

Migrating Legacy Applications to the Cloud Using Business Architecture
LinkedIn
October 28, 2015
According to Betsy Burton from Gartner, “By 2017, 60% of Global 1000 organizations will execute on at least one revolutionary and currently unimaginable business transformation effort,” [i] which will involve throwing out old business models, old processes, old information sources, and old technologies for new ones involving usually the cloud in some way.

See publication

Tags: Cloud, Digital Transformation, Agile

Align your Requirements to Corporate Strategies Using Business Architecture
LinkedIn
September 14, 2015
In an article entitled “Business Analysts and Business Architecture”[i] published earlier this year in the Business Analyst Times, I got a comment from Duane Banks, a Business Analyst at United. I had shown a graphic were Business Analysts were only involved in some operation planning and mostly in delivery and execution of initiatives. He said the following:

See publication

Tags: Digital Transformation, Agile

Business Architecture in a Merger & Acquisition Context
LinkedIn
July 16, 2015
Here is the amazing story of Martha Vineyard, Business Architecture Director at Apple Republic. This series of articles is intended not only to Business Architects, but also to Top Managers, Enterprise Architects, Business Analysts, Business Process Experts, Requirements Experts and Software/Application/Data/Network Architects. This first part is about Business Architecture in a Merger & Acquisition Context.

See publication

Tags: Digital Transformation, Agile, Mergers and Acquisitions

Increase your Transformation Success Rate with Business Architecture
LinkedIn
April 21, 2015
Only 25% to 30% of business transformation initiatives are successful over the long term according to various studies made by Towers Watson[i] , Harvard Business Review[ii], McKinsey & Co[iii] and others. One of the reasons why the transformation success rate is so low for so many transformation projects is the fact that business architects, enterprise architects, business analysts, project managers, process managers and product managers work in silos. Thus they cannot take into account easily the output of their peers and communicate their work between each other in an orderly fashion. This makes it difficult for any reconciliation between different disciplines which yet all have the same ultimate objective of transforming their businesses successfully to strive in a highly competitive environment.

See publication

Tags: Digital Transformation, Agile, Change Management

Business Architecture in the Enterprise Design Space
LinkedIn
January 14, 2015
Large corporations try to make sense from chaos that surrounds them by understanding their environments, finding rules of thumb, implementing robust, repeatable, replicable processes and ultimately optimize their profits. This reality gets to be more complicated with large corporations. It involves numerous professionals within the corporation that do not naturally communicate with each other often creating duplicated efforts or even worse confrontational efforts. Furthermore, new unresolved business challenges emerge frequently for which a corporation has yet to find valid rules of thumb. It can even make their current rules of thumb obsolete. This is where the business architecture discipline comes into play in result oriented corporations.

See publication

Tags: Digital Transformation, Agile, Business Strategy

From Business Strategies to Successful “IT” Execution
LinkedIn
November 05, 2014
With more and more urgent and pressing initiatives to be completed, this Agency’s upper management could not easily view and understand the Agency’s Business Architecture model. Business Architect Team could not modify rapidly enough and explain properly their Business Architecture model to the upper management key stakeholders using Excel spreadsheets or Visio. The use of spreadsheets also made the business architecture model not very consistent by generating identical elements named differently within the model. As for Visio, it required good graphical technical skills that business architects lacked. Furthermore, although the leading Enterprise Architecture software always rated in the right-upper quadrant of Gartner’s Magic Quadrant has a Business Architecture module, it could not be used easily and rapidly to make modifications at frequent intervals to a business architecture model that reflects an always evolving and transformed organization that needs to adapt to its clientele and changes in the law, rules and regulations that the Agency needs to comply to.

See publication

Tags: Digital Transformation, Agile

2 Books
Guide pratique de l'exécution agile de la stratégie: Concevez, architectez, priorisez et livrez votre avenir d'entreprise avec succès
Independently published
April 15, 2021
Si votre entreprise n'a pas besoin d'être transformée, vous avez beaucoup de chance, mais vous êtes probablement aussi une personne qui s’ennuie. Ce livre n'est pas pour vous, car il a pour but d'ouvrir les yeux des parties prenantes métiers et IT sur la complexité de l’écosystème d’une transformation d’entreprise, en leur permettant de trouver des moyens éprouvés pour travailler ensemble, et mieux communiquer entre eux pour augmenter les chances de réussite de leurs efforts. Ce livre ne contient pas de recettes magiques qui garantiront votre succès. Néanmoins, il vous fournira les compétences, la discipline et la logique d'entreprise nécessaires pour améliorer considérablement vos chances de succès.

See publication

Tags: Digital Transformation, Agile, Business Strategy

Practical Guide to Agile Strategy Execution: Design, Architect, Prioritize, and Deliver your Corporate Future Successfully
Amazon Kindle
February 20, 2020
This 266-page book is to be used as a reference guide to facilitate your collaborative digital transformation practice within your organization by consulting any of about 105 standard definitions, 103 figures, and 228 endnotes referring to mostly publicly webpage of available articles, white papers, and books.

See publication

Tags: Agile, Business Strategy, Digital Transformation

Blog

Opportunities

Contact DANIEL LAMBERT

Media Kit

Share Profile

Contact Info

  Profile

DANIEL LAMBERT