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Thomas Koulopoulos
Chairman/Founder at Delphi Group
Andover, United States
President and co-founder of Delphi Group, a Boston-based think tank and technology management advisory firm.
- Keynote Speaker
- Futurist focusing on the implications of disruptive technology on global organizations and society
- Core competencies in the areas of Innovation, the Future of Technology, AI, Business Strategy, Leadership, Organizational Behavior, Generational Issues
- Frequent Keynote Presenter www.TKspeaks.com
-Ten published books include, The Gen Z Effect, Cloud Surfing, The Innovation Zone, Smartsourcing: Driving Innovation and Growth through Outsourcing, Corporate Instinct, Smart Companies: Smart Tools, and The X-economy have introduced core industry concepts, frameworks and vernacular such as Single Point of Access, Touch Points, Digital Control Rooms, Business Operating Systems and Corporate IQ, that are widely used today in describing the impact of technology on business.
-Articles and market insights appearing frequently in national and international print and broadcast media such as Forbes, BusinessWeek, The Wall Street Journal, Forbes, The Economist, CNBC, CNN and NPR.
- Visiting Lecturer at Boston University School of Management
- Executive in Residence and Professor of Innovation at Bentley University
- Former Executive Director Babson College Center for Business Innovation
-Was adjunct professor at the Boston College Wallace E. Carroll Graduate School of Management and a guest lecturer at the Boston University School of management.
- Executive Director of the Perot Systems Innovation Lab
Specialties: Focus on social/human/business impact of leading edge trends
Available For: Authoring, Consulting, Influencing, Speaking Travels From: Boston Speaking Topics: AI, Innovation, Future, Tech, Business Trends, The Cloud, Generations, Leadership
Thomas Koulopoulos
Points
Academic
45
Author
746
Influencer
57
Speaker
255
Entrepreneur
60
Total
1163
Points based upon Thinkers360 patent-pending algorithm.
Here's how AI will empower citizens and enhance liberty
Fox News
March 14, 2024
In our latest Op-Ed on Fox News, we explore the positive impact of AI on our ability as citizens to take a more informed and active role in government. While concerns around deep fakes and the risks of AI are valid, it's crucial to acknowledge the critical link between AI and an informed citizenry. With AI, citizens can access a wealth of information and insights that can help shape our government and society for the better. Check out our latest Op-Ed to learn more.
Don't think of our AI future as humans vs. machines. Instead, consider these possibilities
Fox News
February 27, 2024
Imagine standing in a field over a century ago, a farmer in the 1800s, at a time when the world’s population had just crested one billion people. What if someone had told you that, by the year 2000, 95% of farm and agricultural labor would be replaced by machines and those machines would feed an additional seven billion people? What would you have thought about that prediction?
Tags: Business Strategy, Cloud, Digital Transformation
You're Thinking About New Year's Resolutions All Wrong. Try This Instead
LinkedIn
January 01, 2024
Few things are as embedded into our collective psyche as New Year's resolutions. Four thousand years ago, the Babylonians, who celebrated their New Year in March, would make promises to their gods--often to get out of debt--for the New Year (yes, some things haven't changed).
Health Care Is a Terrible Business. The Good News? Great New Startup Ideas Abound
Inc
August 10, 2021
Covid-19 has refocused much of the world's attention on the critical importance of health care. We've seen great strides forward in the development of vaccines, while also witnessing in horror how fragile the health care system can be when stressed. Yet, all of this is just a glimpse into what may be the inevitable future of health care for a dramatically aging world population if we do not fundamentally change the way we manage and deliver health care.
The Best Way to Compete with Big Companies: Do Nothing
Inc
May 01, 2021
In 2009, Jim McKelvey and Jack Dorsey launched Square, a mobile payment platform best known for its small white square credit card readers that easily plug into a mobile device, such as an iPhone. The company is listed today on the NYSE with a market cap of $26 billion and 30 million businesses that use its services.
What to Say to Customers Who Ask for Something for Free
Inc
April 30, 2021
Everyone is looking for some sort of a deal. It's an unfortunate fact of running a small business that you will inevitably be put in the position by a customer or prospect to give away your service or product for free. As a CEO, founder, or sole proprietor you are in the unenviable position of being the one who calls the shots, so you are also the one who is most likely to have to deal with it.
How to Make Smart Decisions When the Data Just Isn't There
Inc.
June 10, 2020
Some years ago, I learned a great lesson in decision making from Lieutenant General Stephen B. Croker, a retired U.S. Air Force commander who taught military doctrine to two- and three-star generals. We were discussing how soldiers make decisions amid uncertainty on a battlefield, something that was part of the new landscape of military warfare.
Why Deadlines Make or Break an Entrepreneur
Inc.
December 16, 2019
Friends and colleagues often ask me how it is that I found the time to write 13 books while building an Inc. 500 business, advising, speaking, teaching, and raising two kids. Although I'd love to provide some sort of deep and profound answer about how I'm inspired to write, how it's my passion, how I love to learn, or how my overactive brain needs to periodically purge itself, the truth isn't nearly as profound.
One Of The Most Important Lessons On Innovation For Every CEO
Inc.
September 04, 2019
When you think of today's most valuable companies the ones that come to mind are Apple, Amazon, Google, Microsoft, and Facebook. However, just 20 years ago the company that you'd have instantly thought of was GE.
A Mass Cyberattack on more that 100,000 iPhones Just Reported. Here's How To Protect Yourself.
inc
August 30, 2019
An incredibly malicious hack has potentially exposed hundreds of thousands of iPhone victims.
Google researchers recently discovered that an unknown hacker has been using 14 separate security flaws, including especially devastating zero-day vulnerabilities, in iOS to attack iPhone users. But this isn't your typical cyberattack. The cyberthreat involves malicious software that can monitor every aspect of the phone and even take control of it. This is an eye-opener since iPhones have long been thought to be relatively safe when it comes to hackers. No longer. Here's what it means and why it changes much of what we've known about cyberthreats.
According to Science, This Simple Non-Intuitive Step Is the Key to Solving Many of Your Toughest Problems
inc
August 26, 2019
If you're anything like me, or virtually any other entrepreneur, then you like to be in control. That doesn't necessarily mean that you're a control freak--although it might--but rather that you'd prefer to be calling the shots rather than following someone else's lead. I could spend the rest of this column listing the many positives and negatives of a control mindset but let's be blunt, nothing I say is going to change your need to be in control. It's just how you're wired.
Successful People Answer A Question Which Most People Are Afraid To Even Ask
Inc.
August 23, 2019
You're an introspective person. How do I know? Well, you're reading a column whose title implies that you're willing to do something that many people won't or can't do, ask tough questions about themselves. Take pride in that. Honest introspection is hard. It requires that you come up with some not so nice answers. But it's also the only way any of us grow and evolve.
This Is the One Key To Success That Nobody Teaches You
Inc.
August 19, 2019
There are uncountable books on how to succeed in business, and all of them have something to teach. From being an efficient operator to being a great innovator, it's all part of the essential chemistry that makes up every entrepreneur's journey.
181 CEOs of the Largest U.S. Corporations Just Altered the Role of Corporations for Decades to Come
Inc.
August 19, 2019
In his 1962 book Capitalism, the Nobel prize-winning economist Milton Friedman wrote, "There is one and only one social responsibility of business -- to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud."
If You Could Change The Past Would You? Here's Why That's A Definite No.
Inc.
August 15, 2019
Ok, time for some brutal honesty. Answer truthfully, how many times in the past week did you catch yourself saying something along the lines of, "If only I had done X back then, I'd be so much better off now."?
One Quote That Only A True Entrepreneur Will Agree With
Inc.
August 13, 2019
When I was in the throws of building my company Delphi Group I had the great privilege of working with one of the last century's most admired management icons, Peter Drucker. Drucker was a font of wisdom. Nearly everything the man said seemed to come from a place of profound understanding. Still there were a few things he said to me that stood out as guiding lights for my own career. One of those comes to mind every time I see the word entrepreneur--which seems to be everywhere lately--used in a way that would cause Peter to roll over in his grave.
So, You Want to Get Paid to Speak. Here's How
Inc.
June 24, 2019
There's all sorts of advice on how to be a better speaker, but advice on how to be a professional speaker is pretty dismal. Here are 8 steps for building a sustainable business as a professional speaker.
One Thing That You Can Do Right Now To Make Your Next Speech Extraordinary (No Practice Involved)
Inc.
May 31, 2019
You've heard and read all of the ways to better your public speaking, yet this one piece of advice needs no practice or prep or talent to follow and it's the easiest way to improve your speaking and calm your anxiety.
The Single Most Important Thing You Can Do To Ensure Your Success
linkedin
May 18, 2019
About 30 years ago my business partner and I were in the world headquarters of our startup -- the second bedroom of my small condo. I had just created a rift between us by investing in a $1000 laptop and a laser printer. An enormous sum of money to a fledgling, bootstrapping, credit card funded startup.
Let Go Of The Myth That Everything Happens For A Reason: Try This Instead
Inc.
April 21, 2019
Yes, I know, you want to recoil at the the headline of this column. Stick with me. The last thing I'm advocating is that life is without purpose. But, it can certainly be random and, like a child whose favorite toy has just been lost, there are times when we just want to scream, It isn't fair!"
How NASA Used an Unforgettable Image to Brilliantly Communicate a Big Message
Inc
October 24, 2018
In Arthur C. Clarke's classic Space Odyssey Sci-fi series a recurring theme is the presence of a large back monolith built by an ancient civilization. The monolith has transformational powers that alter the trajectory of humanity, starting with our ancient cave-dwelling ancestors and then following our evolution through the modern day and into the future. While the questions of who built the monolith or why it was built are never clear, it has the power to bring about radical change which alters the trajectory of humanity.
How to Turn the Death of a Dream Into the Opportunity of a Lifetime
Inc
October 10, 2018
I am about to challenge you in a way that you will resist with every fiber of your being.
In her book, "The Power of Meaning: Crafting a Life that Matters," Emily Esfahani Smith talks about a young man she interviewed, Emeka Nnaka, who had been paralyzed from a semi-pro football injury. According to Smith, "Immediately after his injury, Emeka told himself a story that essentially went like this: My life was great playing football. But now, look at me. My life is basically over.
Paul Romer's Nobel Prize In Economics Marks A New Era Of Innovation Driven By Ideas
Inc
October 09, 2018
Paul Romer let his phone ring on the morning of October 8th . It was early and he wasn't expecting a call. But when he checked to see who was calling he noticed it was from Sweden. When he called back he was put on hold.
It was a minor inconvenience, since, in many ways Paul Romer has been on hold waiting for the Nobel prize for nearly three decades. On Monday October 8 Romer and William Nordhaus, an economist at Yale, were awarded the Nobel for work both had done in helping us better understand the post-industrial era economy.
Gigatrends: Six Forces That Are Changing the Future for Billions
Post Hill Press
February 20, 2024
Gigatrends offers a roadmap for navigating six of the most disruptive trends shaping the future.
Humanity stands at the precipice of a remarkable new era in global history filled with both immense opportunities and daunting challenges.
Gigatrends examines how six disruptive trends can be harnessed to create new social, economic, and organizational solutions that will usher in the promise of a human-centered future for billions of people.
But moving forward won’t be easy. Gigatrends will disrupt nearly every existing socioeconomic system built over the past three hundred years. Navigating these seismic shifts will require a new set of skills, frameworks, and tools to help us move forward.
Tags: Business Strategy, Digital Disruption, Innovation
Reimagining Healthcare: How the Smartsourcing Revolution Will Drive the Future of Healthcare and Refocus It on What Matters Most, the Patient
Amazon
May 26, 2020
Since FDR, the US healthcare system has been mired in politics and policy. All the while it has only increased in complexity and cost. Today half of all personal bankruptcies are attributable to healthcare costs. Many community hospitals are barely getting by with single digit profit margins. With a system teetering on the edge of a systemic crisis, we need to turn to a brand-new approach to rescue the US healthcare system.
The Bottomless Cloud: How AI, the Next Generation of the Cloud, and Abundance Thinking Will Radically Transform the Way You Do Business
Hybrid Global Publishing
January 15, 2019
Electric power and the evolution of utilities fueled the growth of industrialization and the incredible innovation of the 20th century by allowing companies to focus on what they where best at rather than the generation and management of power.
That's exactly what's happening today as an almost unimaginable abundance of data is moving into the cloud where it will fuel the revolution in artificial intelligence and machine learning. However, most people are still using an industrial age lens, built on the economics of scarcity, to view the opportunities that the cloud creates for a future of limitless data; it's the equivalent of trying to compete using waterwheels to power a modern factory.
Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century
Post Hill Press
June 05, 2018
Revealing the Invisible provides a front-row seat to the mind-blowing future, where businesses of the 21st century can read consumers’ minds and make informed decisions based on their behaviors and tendencies.
Tags: Customer Experience, Innovation, Future of Work
Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success
Social Century
June 18, 2012
When people hear "the Cloud," they think of cloud computing, just a sliver of what the Cloud is today. The Cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The Cloud is the first megatrend of the twenty-first century, one that will shape the way we will address virtually every challenge we face for at least the next 100 years. It is where we will all live, work, and play in the coming decades.
The Innovation Zone: How Great Companies Re-Innovate for Amazing Success
Davies-Black Publishing
June 16, 2011
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company's customer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
Smartsourcing: Driving Innovation and Growth Through Outsourcing
Platinum Press
February 24, 2006
Outsourcing is the most popular movement of the new global business economy. In fact, the typical executive will soon spend one-third of their budget on outsourcing! Smartsourcing is the next evolution in outsourcing. Traditional outsourcing reduces costs by moving the work to where the least expensive workers are. While that may cut costs, it simply replicates the status quo. Smartsourcing goes a step further by showing companies how to partner with service providers to not only cut costs, but also increase innovation across the full spectrum of their business. Smartsourcing is the first book on the market to be ahead of the curve on one of the most important shifts in business today.
Executive in Residence and Professor of Innovation at Bentley University
Bentley University
September 14, 2010
Bentley University announces alumni Woody Benson and Tom Koulopoulos as executives-in-residence beginning in fall 2010. In this new role each executive will teach graduate courses, mentor students, work with faculty and staff on curriculum initiatives, and serve in advisory roles. A 1980 alumnus, Woody Benson is an investor with Prism VentureWorks and a high-tech industry veteran of 30 years. A prolific thought leader in innovation, globalization and information technology, Tom Koulopoulos founded Boston-based technology management and advisory firm Delphi Group, and is a 1981 alumnus...
Tags: Emerging Technology, Innovation, Business Strategy
25 Keynotes
An Rx for change in life sciences and healthcare
genpact
December 03, 2020
How to design patient-centricity today to thrive in the future
Healthcare in 2025: Are you ready?
Virtual event: December 3rd, 11:00am-12:30pm ET/4:00-5:30pm GMT
Even before COVID-19 shook the world, the life sciences and healthcare industry was evolving rapidly. Data-empowered patients, pricing and regulatory pressures, new modes of virtual diagnosis and intervention, and demands for more transparency were already ushering in change.
With so much in flux, what does the future hold and how can your company prepare?
Join Kathleen A. Kadziolka, Vice President, Technology Enterprise Products, CVS Health and Tom Koulopoulos, healthcare futurist, innovator, and technology expert and Genpact as we explore the industry in 2025. Learn about the three macrotrends we highlight in our research and see how forward-thinking organizations are already adapting to deliver:
-Truly patient-centric services and experiences, enabled by virtual care and digital technology
-Trusted, reliable, and affordable treatments focused on patient outcomes
-Greater collaboration across the industry with integrated data and care
Register your place to see what steps your organization can take today to adapt, rise, and thrive in this future environment.
Short TK Keynote on Innovation and Surving the Future
YouTube
November 30, 2011
Excerpts from a full keynote by Tom Koulopoulos on the subjects of Innovation, building organizations that will survive the future, Hyperconnectivey and The Cloud
TK Tom Koulopoulos Keynote on Building the Future
YouTube
February 12, 2011
TK Talks about the importance of building companies that can survive the future in his introductory remarks as part of his keynote speech to 2000 attendees at BICSI 2011 in Orlando
TK Talks about Small Business and Innovation on Forbes
YouTube
January 01, 2011
Small Business is the engine of the economy. Listen to TK talk about what it takes to build a culture of Innovation and to be a successful Entrepreneur
TK talks about Innovation and tollerating failure on Forbes
YouTube
January 01, 2011
Every company has to innovate, but clearly some do it better than others. Listen as TK talks about how innovation can result from some basic principles, such as simplification and tolerance of failure
TK talks about the fate of the Titanic and lessons about innovation
YouTube
December 30, 2010
Tom Koulopoulos keynote excerpt from the IHAF event where he talks about how the Titanic is a great metaphor for how we deal with the future and innovation
TK talks about predicting the future
YouTube
December 29, 2010
Predicting the future is tough! Listen as Tom talks about some example of just how much the future changes us in ways we could never imagine.
Tom Koulopoulos presents to 2000 Attendees of ILTA
Tom Koulopoulos Innovation Keynote Intro 1 of 6
YouTube
December 29, 2010
Keynote Intro - part 1 of 6
Tom Koulopoulos Innovation Keynote
To 1000 members of the Technology Association of Georgia 1000 members of the Technology Association of Georgia
TK talks about the phenomenon of "re-employment"
YouTube
December 29, 2010
We are entering a new world with new rules about employment and work. Listen as Tom describes the life re-employed!
Tom Koulopoulos presents to 2000 Attendees of ILTA
Short TK Keynote on Innovation and Surving the Future
youtube
November 30, 2010
Excerpts from a full keynote by Tom Koulopoulos on the subjects of Innovation, building organizations that will survive the future, Hyperconnectivey and The Cloud
#7 — Life Lessons from Apple’s Original Evangelist (with Guy Kawasaki)
Import from Soundcloud.com
April 16, 2019
Long-time Silicon Valley marketing guru Guy Kawasaki joins Tom to talk about his latest book, Wise Guy, and the lessons Guy has learned from his time at Apple and his many experiences over the course of a 45 year career in tech. A remarkably open an entertaining look at one of the valleys most popul
#6 — General AI is Already Here (with Chris Boos)
Import from Soundcloud.com
March 29, 2019
In this episode, we look at the global aspects of AI and the implications of generalized AI in enterprise settings. Our guest Chris Boos is an AI entrepreneur, angel investor, and advisor to the German government on the implications of digital technology.
#5 — A Digital Perspective on Leadership (with James Champy)
Import from Soundcloud.com
March 19, 2019
In this episode, we cast a broad net that considers the ways in which organizational and leadership thinking has changed over the past several decades. Our guest, Jim Champy, is one of the world’s leading thinkers on these topics. His distinguished career has included one of the best-selling busin
#4 — AI in the Enterprise (with Tom Davenport)
Import from Soundcloud.com
March 04, 2019
Join Tom as he talks to Tom Davenport, Professor at Babson College, co-founder of the International Institute for Analytics, Fellow of the MIT Initiative on the Digital Economy, and Senior Advisor to Deloitte Analytics. Tom pioneered the concept of “competing on analytics” with his best-selling
#3 — Democratizing Data (with Erin Baumgartner)
Import from Soundcloud.com
February 11, 2019
This episode of Foresight Radio looks at how technology is increasingly democratizing access to products, services, and knowledge across the globe. Our guest Erin Baumgartner is the co-founder of an innovative new food delivery service Family Dinner, she is c
#2 — Cloud Storage 2.0 (with David Friend)
Import from Soundcloud.com
February 07, 2019
In this episode of Foresight Radio long-time colleague and serial entrepreneur David Friend joins me to look at the dramatic ways in which data storage and affordability will change not only the way we do business but also make some of the greatest innovations of the 21st Century, such as AI and mac
#1 — Cloud Storage 2.0 with David Friend
Import from Soundcloud.com
February 07, 2019
In this episode of Foresight Radio long-time colleague and serial entrepreneur David Friend joins me to look at the dramatic ways in which data storage and affordability will change not only the way we do business but also make some of the greatest innovations of the 21st Century, such as AI and mac
#1 — The Evolution of AI (with Jack Crawford)
Import from Soundcloud.com
January 11, 2019
In this episode, we’re going to be talking about the evolution of AI and what has to be one of the most widely discussed topics in technology and in business today. Our guest is Jack Crawford. Jack has been in the technology space for three decades and is the founder of three technology companies.
#2 - The Evolution of AI with Jack Crawford
Import from Soundcloud.com
January 11, 2019
In this episode, we’re going to be talking about the evolution of AI and what has to be one of the most widely discussed topics in technology and in business today. Our guest is Jack Crawford. Jack has been in the technology space for three decades and is the founder of three technology companies.
Revealing The Invisible - Excerpt: The Story of Ill-fated Flight 447
SoundCloud
May 21, 2018
The challenge of artificial intelligence isn't so much the technology as this. Listen as Tom shares the story of ill-fated Air France 447 and how it can teach us about the deep cultural flaw that stands in the way of artificial intelligence.
Featured Innovation Speaker
National Speakers Bureau
January 01, 2020
Featured Innovation Speaker
Tom Koulopoulos
Author of The Invisible & The Gen Z Effect, Leading Expert on Innovation, and Globalization & IT Specialist
Revealing The Invisible: How Our Hidden Behaviors Are Becoming The Most Valuable Commodity of the 21st Century
YouTube
May 06, 2018
A quick look at the book Revealing The Invisible: How Our Hidden Behaviors Are Becoming The Most Valuable Commodity of the 21st Century, by Thomas Koulopoulos / George Achillias ORDER on AMAZON http://a.co/6qHwMmr
Tom Koulopoulos Talks about Gen Z
Vimeo
April 22, 2015
Generation Z will be the most influential cohort the world has ever seen. But here is the one thing most of us don't yet realize; we are ALL Gen Z if we choose to be. Watch Tom talk about Gen Z, his thoughts and observations about how they behave and how you can build a brand and a business to attract them. From his latest book, co-authored with Dan Keldsen, The Gen Z Effect.
COVID-19's Counter-Intuitive Implications for Small Business and Employment
Thinkers360
June 12, 2020
COVID-19 has caused enormous pain and suffering for so many that I cannot offer any suggestions for the future without first acknowledging that debt that we have to all essential workers, from the healthcare workers on the front lines of the pandemic to those who work in grocery stores, transportation, utilities, public works, education, agriculture, and critical manufacturing.
COVID's impact will be far reaching in many ways that we have yet to fully understand. However, there are two long term repercussions of COVID-19 that are almost always thought of as having only a negative impact; it’s impact on small business and employment. In both of these cases I see something counter-intuitive happening.
While there is no doubt that millions of small businesses will be wiped out by the economic impact of the pandemic, I am seeing a flurry of activity in ideas for new business models from the ranks of those professionals who either lost their jobs in a corporate setting or who've had to shut down their own small business. Four things are coming together as a sort of perfect storm to cause that:
First, these individuals have little in the way of long-term prospects for re-employment and are uber-motivated to do something fast.
Second, the ability to start a new company has never been as incredibly easy from the standpoint of cheap or free technology infrastructure. You can create all of the underpinnings and user experience of a newco in weeks for next to nothing.
Third, it's precisely because of the incredible rise in unemployment that relatively inexpensive or free labor is now readily available on spec with the promise of future earnings. This and the second point above make it possible to throw together a start up with record resources in record time.
Fourth, the Federal government, through the SBA's PPP and EIDL programs, has committed close to $2 Trillion for small business. What's critical about this is that the requirements for these programs are written in such a way that they effectively provide a bridge for crossing the chasm to build entirely new business models, since the funding is not predicated on the viability of the current business. It's effectively venture money from the government.
The result of these four forces will create an unprecedented opportunity for small business innovation and experimentation the likes of which we have never seen. That may come across as idealistic thinking while we are still in the midst of a crisis. However, that may also be exactly what we will need to find our way out of it.
So, You Want to Get Paid to Speak In-Person or Online? Here's How.
Thinkers360
April 04, 2020
I've been on the professional speaking circuit for the past 30 years. During that time I've developed an immense sense of gratitude to be fortunate enough to do what I love to do. Whatever else is going on professionally or personally, having the opportunity to regularly take to the stage whether in-person or online has provided an unwavering center of gravity in my life.
Along the way I've also learned a thing or two about what makes the professional speaking industry tick and how to build a sustainable presence on the professional speaking circuit.
Trying to distill all of that learning into a few hundred words isn't possible, but what I can do is help you to understand the cornerstones of a sustainable speaking business. Note that my emphasis is on sustainability. Landing a single professional speaking gig now and then is easy. Doing it year in year out for a few decades is something else altogether.
Fair warning at the outset, the eight points I'm about to share will be blunt and unapologetic, and I'm not going to focus on how to become a more effective speaker. I've helped many colleagues and friends navigate the speaking business. The one thing I've come to realize is that you cannot teach someone how to be authentic and engaging. I know that there are dozens of programs out there that claim to help you launch a speaking career. I've looked at them all. The vast majority focus on how to be a more effective speaker, not on the business of speaking.
I have a deep rooted dislike for programatic or formulaic get-rich-speaking approaches that promise to make you a successful speaker over the course of just a few days, weeks, or even months. That's because the foundational cornerstones of a speaking career involve things that take years and decades. Once you have these cornerstones in place you can spend a lifetime fine-tuning your stage presence and style, but that's actually the easy part.
By the way, if you google any of the purported big money speakers who run workshops or seminars on how to get paid to speak you'll come up empty handed. Nada. They're peddling the worst sort of snake oil there is, made up of hype and hope. This isn't about either, it's about hard work.
I can tell you first hand from the professional speakers I've coached--from a prominent neuroscientist, to a professional athlete and heart transplant survivor, to the drummer for one of the world's most successful rock bands--they've all put incredible time and energy into building their speaking careers. There just aren't any shortcuts in this business.
So, with that said, here are the eight cornerstones. By the way, you eventually will need to have all eight of these in place. No shortcuts, remember?
1) Before you speak, write a book.
I really don't care how compelling, engaging, or entertaining you think you are, unless you've just landed a plane on the Hudson you need a book as a calling card. Without a published book you're simply not going to be taken seriously enough to warrant anything other than Kiwanis club gigs and fees. Your book is your calling card. It's what gives you license to be listened to.
If that scared you off you're really not going to like part B of this first piece of advice; keep writing books! You need to crank out a new book every 2-3 years in order to stay relevant, keep your material fresh, and demonstrate a commitment to your topic. You can't feign knowledge and passion for a subject. If you're getting paid to speak then you'd better invest in being at the bleeding edge of whatever it is you're speaking about. Nothing does that like having to research and write a new book. Also, do yourself a really big favor and stop thinking that you'll just have it ghost written. You might as well have your ghost writer be your ghost speaker.
2) Create a great video reel.
People I advise on professional speaking almost always push back on this. Yet, it is the single most important piece of marketing collateral you have. Unless you're in the nightly news where people can see and hear you, they will have only one way to vet and compare you to other speakers--your video reel. Most aspiring speakers don't like this because it's a catch 22. How do you create a great speaking reel if you're not doing a lot of big stage speaking? I get it, but that's exactly why you need it. Not having a great speaking video reel means you're not doing much great speaking. All I can say is get creative and get it done.
Don't overproduce it with effects and images. People who are going to book you want to see you. Keep in mind that the venue your video is shot at will define the sort of venue people expect you to speak at. In other words, shoot yourself on a large stage, not a non-nondescript hotel room with low ceilings and a projector you're constantly walking in front of; you know, the kind that's best suited for shadow puppets.
3) Build solid relationships with the speakers bureaus.
There are hundreds of speakers bureaus, but only a dozen or so represent the overwhelming majority of gigs booked. By the way, speakers bureaus book well over 90% of all gigs with a net speakers fee of over $15,000. So, unless you're aspiring to less, getting to know the bureaus and having them pitch you is critical to building a serious speaking platform. Speakers bureaus build deep relationships with event organizers. But they also go back to speakers who they know will deliver results by knocking it out of the park every time. Event organizers trust their recommendations. Even if you do go direct and try to book your own gigs, you do not want to be negotiating your own fees. Nothing is more awkward or ineffective. Working with a bureau avoids that. Yes, they take a cut Yes, its worth it.
4) Once you book a gig it's gospel--there's no backing out.
In twenty years and thousands of gigs I've only once had to cancel due to a fall that immobilized me for a solid week. I've travelled to gigs while I've had pneumonia, I've postponed funerals, missed countless social obligations, even sacrificed a few relationships because of the insane schedule I keep. When an event is built around you and you have a few hundred or a few thousand people expecting you to show up, as well as an event organizer whose job depends on putting on a show with you as the main attraction, there is no way out. None. Sounds harsh, right? It is, but don't forget that you have been given the privilege of doing something so few people will have the opportunity to do. Be grateful Respect the obligation If you don't like it, don't speak.
5) Build a brand that's uniquely yours.
What are you? Why are you better able than anyone else to pull this off? What's your narrative? Pedigree? Battle wound? The biggest single challenge facing the overwhelming mass of want-to-be speakers is that they do not have a unique identity and brand. I'll give you a hint on branding, unless you've climbed the world's seven tallest peaks or just landed a few gold medals in the olympics your brand is not that of a motivational speaker. Be specific in what and who you are. You are creating a product that needs to stand out on a shelf with hundreds of others. Reinforce that brand with the speakers bureaus and your tribe regularly and relentlessly.
6) Really, really love what you do and be grateful for it.
Ok, I know this one sounds trite. It's not. In fact it's without a doubt the most important cornerstone of a sustainable speaking career. When I say love what you do I mean wake up every day in anticipation of your next gig. Treat each gig, the people who are paying for you to be there, and your audience with the respect you'd reserve for the most important people in your life. Sure you've worked hard to get to this point but lots of people have worked hard and don't get the opportunity to be paid to stand up on a stage and be listened to. Never stop being grateful for that privilege.
7) Get ready to deal with lots of rejection.
The professional speaking business is overflowing with speakers. For every gig you land there will be at least 4-8 that show an interest but who--to use the catch phrase popular in the industry--"went in another direction!" Unlike any other case where you're bidding for a job, you will rarely if ever know why you weren't chosen. It's one thing to be turned down for reasons you can address, another altogether to be told nothing. It's like playing darts with a blindfold on and only being told if you hit a bullseye or not. For all you know your darts could all be stuck in the ceiling or laying on the floor.
8) Never, ever, ever stop learning.
For me one of the most valuable aspects of being a professional speaker is that I am constantly being forced outside of my comfort zone to learn about new industries and innovations. I can't imagine being a professional speaker with out also being as fully immersed in the evolution of technology and business through my writing, research, and consulting. Constantly being exposed to new trends, innovation, and investments through my business allows me to speak with credibility and authority. So, if you think that you can just speak without simultaneously being at the cutting edge of whatever you're speaking about, well, good luck with that. Unlike Don Henley, you can't show up and just keep singing Hotel California. (Yeah, I'm envious too. That's life.)
That's it!
If any of that scares you off then maybe this just isn't your gig. Nothing at all wrong with that. It's better that you know now what sort of investment and commitment you'll be signing up for rather than bemoan the many sacrifices later. I've come across far too many people who think that they should somehow just be able to jump onto the professional speaking circuit as though they were getting in line to catch a bus.
If you're all-in despite what I've just described then make a full-throttle commitment to learn everything you can about your craft and to stay the course for the long-term. That's the irony of speaking professionally, while you're on stage for just 30-60 minutes, there's an enormous amount of effort that goes into building your brand and track record, and that takes years.
The good news--no, the great news--is that if you invest the time land this gig the personal and professional payback is enormous. There's no greater joy than being able to do something you truly love to do, to share that love with others, and to continue learning and growing through it.
Never stop being grateful for that.
How To Become (And Stay) A Thought Leader
Thinkers360
July 25, 2018
Nearly 20 years ago I had a meeting with Jim Champy, to whom, in an act of self-adulation I had sent a copy of my first book with a note saying that we had a lot in common. Jim had just published Reengineering the Corporation, one of the best-selling business books of all time.
During the meeting Jim graciously referred to us as Thought Leaders; a term I’d never heard before. I recall thinking that writing a book had somehow given me license to carry that moniker. I was only partially right.
Fast forward 20 years and 11 books later, and it seems that becoming a thought leader is the objective of every professional.
But if you are serious about doing that then you should also be aware of the most important aspect of thought leadership; embracing the perpetual pain and discipline of learning through writing.
First off, yes, I did say pain, specifically because if it’s not painful then you’re really not stretching yourself or learning. I know that most people reading this will say “But, I like to learn.” Sure, we all do. But I’d suggest that it may be closer to the truth to say we all like to “have learned.” Pretty much anything worth learning, is going to stretch and rewire your brain. It will create new neural pathways. That’s not easy and it’s not painless.
Second, I said writing. My advice to anyone who wants to carry the mantle of thought leader with integrity is to impose a discipline on yourself of writing constantly. This is not simply keeping a journal for yourself, but rather publishing. Writing something that you know will be judged by others is the best way to force yourself to truly understand what you think you know and then to expand beyond what you already know.
Personally, I write six columns of 1500-2500 words each for Inc.com every month. Every 2-3 years I write a 250-300 page book. Sure, this open doors, creates incredible visibility, and adds credibility to my brand, but its greatest value is that it forces me to explore, research, learn, and carry the mantle of TL with integrity.
The three touchpoints of digital transformation
Thinkers360
July 02, 2018
As with most labels that we use liberally, “Digital Transformation” means many things to many people – and much of that depends on where an organization is to begin with when it comes to creating, capturing, and leveraging digital assets.
However, there is one way to look at this journey that applies to any organization serious about competing in the coming decade. The simplest way to describe this is with what I call the three touch-points of digital transformation: product, service, and experience. Each of these needs to be part of an overall integrated digital system that allows an organization to work with its customer across all three touch-points seamlessly.
An excellent example of this, one that I use in my book “Revealing the Invisible”, is how Tesla responded to customers who were trying to evacuate Florida during the devastation of hurricane Irma in 2017.
Tesla used to offer its Model S with seventy-five kWh batteries that were locked by software to limit battery access just sixty kWh. This limited the effective range of the car to two hundred miles, about a thirty-to-forty-mile lower range than the seventy-five kWh option. A Model S owner trying to evacuate called Tesla to ask if they would unlock his extra fifteen kWh to provide the added range for his evacuation. Tesla not only unlocked his battery’s capacity, but also did the same for every Tesla owner whose battery was similarly limited. This is only possible with a digital ecosystem that integrates the three touchpoints into one view of the customer’s digital self, as shown in the illustration.
Can you imagine how that same scenario would play out with a traditional automobile manufacturer where the product, service, and experience touch points are orchestrated by different disconnected players, the manufacturer, the dealer’s service, and sales? What about a used car where there’s no attachment whatsoever to any of those parties? A traditional automobile manufacturer’s digital ecosystem is not only fragmented and disconnected, but it insulates the company from the customer.
The bottom line is that digital transformation means that you have a digital business ecosystem in which each touchpoint is integrated with the other two.
Tags: Customer Experience, Digital Transformation, Innovation
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