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Sultan Semlali

Founder at Value-Coach.com

Utrecht, Netherlands

Technology gives Businesses impressive powers, like the ability to understand in real-time what customers want, when they want it and how they want it. Businesses that leverage these technologies to provide superior customer experience are Customer Superheroes. In his role as Value Consulting Leader at Sitecore, he works with great brands and helps them provide those great experiences.

Sultan is a seasoned tech professional with almost 20 years of experience in sales and marketing for some of best IT companies (Oracle, Adobe, Salesforce, EMC, Microsoft, HP to name a few). Sultan has been collaborating with enterprise customers across a wide variety of industries.

He has a passion for Digital. As far as he can remember, he has always been around a computer. Starting with an Atari at age 6 and making his first steps on the internet using a Mac and a 56kb modem in 1997.

Sultan graduated from the "Katholieke Hogeschool Leuven" School with a Bachelor Degree in Marketing and a Master Degree in Business Management at the ICHEC Business School (major Finance).

Available For: Advising, Consulting, Speaking
Travels From: Netherlands
Speaking Topics: Marketing, Value Selling, Coaching, B2B Sales

Sultan Semlali Points
Academic 0
Author 7
Influencer 2
Speaker 0
Entrepreneur 0
Total 9

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: $10,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: 2024

Areas of Expertise

Business Strategy
Careers
Coaching
CRM
Customer Experience 30.06
Digital Disruption 30.14
Digital Transformation 30.08
Leadership
Management
Marketing 30.04
Sales 30.10

Industry Experience

High Tech & Electronics

Publications

1 Article/Blog
Storytelling and Value Selling: A Winning Formula for Beating the Competition
Value-Coach
January 03, 2024
Storytelling has always been an integral part of the human experience. It's been with us from ancient campfires to modern boardrooms. It's not just an art; it's a testament to how our brains are wired.

Neuroscientific research reveals that when we hear stories, we use the brain areas linked to experience events and emotions. This is why stories can be so captivating and persuasive. They are an invaluable tool for successful sales and marketing professionals.
"You’re never going to kill storytelling, because it’s built in the human plan. We come with it.” - Margaret Atwood, author of The Handmaid's Tale

See publication

Tags: Customer Experience, Sales

2 Podcasts
Let's Talk About CX
Let's Talk About CX
May 24, 2021
Let's Talk About CX is the podcast where we talk about the biggest business differentiator: Customer Experience.
The podcast has been created by Sultan Semlali who has a real passion for Customer Experience since being a kid. We are featuring CX experts to understand what their vision is for great CX.

See publication

Tags: Customer Experience, Digital Transformation

Digital Explained to my Mom
Digital Explained to My Mom
April 24, 2018
Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah

My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.

A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”

Talking about that experience with friends and colleagues, I realised that I was not alone.

This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.

See publication

Tags: Digital Disruption, Digital Transformation, Marketing

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