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Stephen Sumner

Varberg, Sweden

Who is Stephen Sumner?
International online marketing specialist with twenty years of experience in numerous companies, roles and industries.

Today I run Optimise, working with companies around the globe, we help solve their SEO and other online marketing challenges.

Specialising in traffic acquisition from SEO (Search Engine Optimisation) and paid channels such as Google Ads, Bing Ads and Paid Social. Combining traffic generation with conversion optimisation tactics including UX and UI (User Experience/Interface) we strive to increase traffic and then give these users the best possible experience leading to a boost in sales and conversions!

Available For: Consulting
Travels From: Gothenburg Metropolitan Area

Stephen Sumner Points
Academic 0
Author 4
Influencer 51
Speaker 0
Entrepreneur 40
Total 95

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Areas of Expertise

Business Strategy 30.10
Marketing 30.66
Sales 34.26
Social 34.87
Startups 30.19

Industry Experience

Publications

4 Article/Blogs
Optimise is pleased to announce the appointment of Volker Ballueder as Commercial Strategy Advisor
Optimise Agency
March 03, 2021
“Volker has held leadership roles at the world’s largest advertising agencies and has led commercial strategies for most ...

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Tags: Social, Marketing, Sales

Loquitur appoints Optimise
Optimise Agency
February 16, 2021
We are very pleased to announce that Loquitur Witness Familiarisation Pty Ltd – Australia’s premier witness familiarisation and evidence support organisation has appointed Optimise as their search marketing partner.

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Tags: Social, Marketing, Sales

What is an XML Sitemap and How Should You Optimise It
Optimise Agency
January 21, 2019
You can build the most technically elaborate website using just about any platform or codebase available. It can have the best layout, beautiful images and clear and concise articles. But how is anyone going to find it?

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Tags: Social, Marketing, Sales

What is IGTV – Instagram takes on Youtube.
Optimise Agency
June 28, 2018
It’s been a while since I wrote anything and I have barely touched upon “Social Media” however I think Instagram certainly requires further attention by business owners, Youtube has long been considered the 2nd largest “Search Engine” by us boring online marketing geeks after the main Google search interfaces we all think of, but with the massive audience that Instagram commands this may no longer be the landscape. Instagram celebrated its milestone achievement of reaching one billion users by introducing Instagram TV, or IGTV, a video service that allows longer videos for up to one hour. In a San Francisco launch event, Instagram CEO Kevin Systrom suggested that this resource would enable Instagram users to watch videos without distractions. [1] Members can tune-in to their favorite influencers, companies and channels. You can change the channel just by swiping up on the screen. The videos are all in full-screen vertical format, so constant adjusting is unnecessary.

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Tags: Social, Marketing, Sales

2 Founders
Local SEO Ltd.
https://localseo.se/
January 01, 2019
An off-the-shelf SEO service for SMBs going live in Q1 2021

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Tags: Social, Marketing, Sales

Optimise
https://optimiseagency.com/
July 01, 2015
I founded and operate online marketing consulting business called Optimise - > https://OptimiseAgency.com

The goal is to help ecommerce and marketplace businesses win at SEO and other traffic acquisition channels such as Google and Bing Ads.

We work predominantly with ecommerce sites, online marketplaces such as classifieds and jobs boards, but we also manage successful campaigns in many other areas including marine industry, law, food, finance and healthcare plus to many other niches to list here.

At Optimise I've developed and honed a number of great processes from nearly 20 years in the SEM (Search Engine Marketing) game that can help almost any business gain significantly better visibility online without the need to do anything scammy or unethical. Firstly we optimised our internal processes to then help clients optimise their marketing thus avoiding haphazard, untested and flaky ideas.

If you are interested in what we do, please don't hesitate to get in touch with me to see what solutions we can recommend for your business, we excel at problem-solving and we love to chat marketing!

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Tags: Social, Marketing, Sales

1 Media Interview
Tracking SEO Progress: Effective Methods and Tools
Grit Daily
July 01, 2025
SEO progress tracking is crucial for effective online marketing strategies. This article presents practical methods and tools for monitoring SEO performance, backed by insights from industry experts. Readers will discover how to leverage various platforms and techniques to measure and improve their SEO efforts.

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Tags: Business Strategy, Marketing, Startups

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