Don’t Get Left Behind: How Unstructured Data Can Give You a Competitive Edge
medium
March 10, 2023
According to recent estimates, unstructured data (UD) makes up more than 90% of all data ever recorded in human history.This is at least nine times more than the amount of data currently used by organizations that only focus on structured data. It would be foolish to ignore it.
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Tags: AI, Analytics, Big Data
The difference between insights, actionable information and intelligent data
Information Age
November 16, 2021
By drawing lines of distinction that separate the relative merits of intelligent data and actionable information – while recognising that both are still valuable in their own rights – it’s possible to gain a greater respect for the value and necessity of insight in a contemporary business environment.
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Tags: Analytics, AI, Big Data
Is the Net Promoter Score ripe for replacement?
Information Age
September 17, 2021
How can businesses measure the success of their marketing efforts? How does their current and future performance benchmark against competitors? How can they work out, for example, the levels of satisfaction and loyalty felt by their customers? The rise of social media during the last decade has simultaneously made these questions easier and in many ways more difficult to answer.
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Tags: Analytics, Big Data, Customer Experience
What is your Social Presence Score (SPS)?
DMR
July 09, 2021
The SPS can have a value between 0 and 1; it is calculated, for a certain period of time, as one aggregated metric for multiple brand posts; it can be offered as a single score from all source types, or for individual ones such as Twitter, Facebook, Instagram, YouTube or Tik Tok
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Tags: Analytics, Big Data, Marketing
What is CX management and how do businesses benefit from it?
Global Banking & Finance Review
January 28, 2022
To many businesses, the phrase ‘CX measurement’ (customer experience measurement) will bring to mind a thoroughly outdated image of half-hearted customer surveys whose value is reliant on the hope that customers will answer honestly – or, at least, that they will answer at all.
With a tech-driven approach, customer surveys are being enhanced by sophisticated AI processes capable of identifying pertinent intelligence from a vast array of unstructured data sources, ranging from Twitter, YouTube and Instagram photos (external data) to, emails, chat messages and call centre transcripts (internal data).
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Tags: AI, Customer Experience, Predictive Analytics
Entrepreneur Spotlight: Michalis Michael, CEO, DMR
York.ie
October 14, 2021
Interview of MM by York.IE about DMR its past, present and future.
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Tags: Analytics, Lean Startup, Entrepreneurship, Business Strategy