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Karina Karn

Founder at Karn Group

London, United Kingdom

Karina Karn is a UK-based Behavioural Strategy Consultant specialising in consumer psychology and brand strategy, helping brands understand what costumers actually respond to beneath logic, language and data.

She is the author of two books and the creator of frameworks that reveal the subconscious patterns shaping brands and costumer decisions.

The Karn Group serves as the intellectual institute behind her work, unifying her research, behavioural methodologies, strategic consultancy, publications and the AB Magazine.

Karina’s insights have been sought by global media and decision networks, and her thinking has influenced founders, executives and creative leaders across industries.

Available For: Advising, Consulting, Speaking
Travels From: London
Speaking Topics: Behavioural Science for Brand Growth, Consumer Psychology in Marketing, Strategic Influence & Decision Design

Karina Karn Points
Academic 36
Author 206
Influencer 7
Speaker 16
Entrepreneur 5
Total 270

Points based upon Thinkers360 patent-pending algorithm.

Thought Leader Profile

Portfolio Mix

Company Information

Company Type: Company
Minimum Project Size: $5,000+
Average Hourly Rate: $300+
Number of Employees: 1-10
Company Founded Date: Undisclosed
Media Experience: 6
Last Media Training: 10/08/2025
Last Media Interview: 11/17/2025

Areas of Expertise

AI 30.01
Behavioral Science 100
Business Strategy 35.99
Change Management
Creativity 31.08
Customer Experience
Customer Loyalty
Design Thinking 30.12
Education
Emerging Technology
Entrepreneurship
Innovation
Leadership
Marketing 31.01
Personal Branding 50.51
Public Relations
Startups 33.85
Sustainability

Industry Experience

Consumer Products
Financial Services & Banking
Higher Education & Research
Hospitality
Real Estate
Retail

Publications

3 Academic Certifications
Neuromarketing Specialization Course
Johns Hopkins University
October 13, 2025

See publication

Tags: Marketing

M.Sc. in Commercial Management and Marketing
Madrid University
October 16, 2013

See publication

Tags: Behavioral Science, Business Strategy, Marketing

B.Sc. in Advertising and Public Relations
University of Malaga
October 07, 2009

See publication

Tags: Marketing

1 Academic Course
Executive Programme in Business Management
University of Pennsylvania
October 01, 2008

See publication

Tags: Business Strategy

1 Academic Whitepaper
The Behavioural Science Behind AI Messaging Systems
Website
October 22, 2025
A co-authored publication exploring how behavioural psychology enhances automation and brand engagement in SaaS and e-commerce platforms. The paper examines how AI can integrate emotional intelligence into data-driven communication systems.

See publication

Tags: Behavioral Science, Creativity, Marketing

5 Article/Blogs
Accelerating Brands Plus Expands with a New Editorial Division Focused on Consumer Insight
Barchart
November 10, 2025

See publication

Tags: Behavioral Science, Business Strategy, Personal Branding

Brand Strategist Karina Karn launches her first book on behavioural science
AP News
October 15, 2025

See publication

Tags: Behavioral Science, Business Strategy, Personal Branding

Mimetic desire: the hidden force behind what customers want
Startups Magazine
October 06, 2025

See publication

Tags: Behavioral Science, Business Strategy, Personal Branding

How framing changes the way consumers perceive your offer
Startups Magazine
September 15, 2025

See publication

Tags: Behavioral Science, Business Strategy, Personal Branding

Why startups struggle to sell and what behavioural science reveals about it
Startups Magazine
August 11, 2025
Karina Karn reveals the hidden cognitive biases and emotional patterns that drive brand decision-making, blending behavioural science with strategic brand design.

See publication

Tags: Behavioral Science, Business Strategy, Personal Branding

1 Author Newsletter
The 1-Click Secret: How Amazon Rewired the Way We Buy
Linkedin
October 13, 2025
We often think loyalty is built on trust, value, or emotional connection. But what if one of the world’s most dominant brands grew through something far simpler, the psychology of defaults?

See publication

Tags: Behavioral Science, Business Strategy, Marketing

3 Books
Why Customers Choose: How to Use Psychology to Build Brand Positioning That Converts
Accelerating Brands Press
March 31, 2027
Why do some brands feel instantly right while others are ignored, even when the product is better?


See publication

Tags: Behavioral Science, Business Strategy, Personal Branding

Invisible Triggers (Audible)
AB Press
December 09, 2025
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.

Human decision-making isn't logical. It's shaped by the 95% that's invisible, emotional, and driven by behavioral biases.

See publication

Tags: Behavioral Science, Personal Branding, Startups

Invisible Triggers
AB Press
November 03, 2025
A Visual Arsenal for Immediate Impact​

See publication

Tags: Behavioral Science, Business Strategy, Personal Branding

1 Book Chapter
Invisible Triggers: 37 Visual Models on Consumer Behaviour, Biases and Brand Positioning Paperback
Amazon
September 06, 2025

See publication

Tags: Business Strategy, Marketing

1 Industry Award
Finalist: JP Morgan Corporate Challenge (2019)
JP Morgan
October 09, 2019

See publication

Tags: Business Strategy

1 Influencer Newsletter
Network effects in action
Website
September 16, 2025

See publication

Tags: Marketing

1 Keynote
City of London
John Cooper
September 15, 2025

See publication

Tags: Business Strategy, Marketing

2 Media Interviews
Accelerating Brands Plus Launches Editorial Platform on Branding & Consumer Insights
Ibtimes
November 13, 2025
Where branding meets behavioural science: AB Press launches with impact

See publication

Tags: Behavioral Science, Design Thinking, Personal Branding

Radio Ridge
Radio Ridge
October 20, 2025

See publication

Tags: Business Strategy, Marketing

2 Podcasts
Behavioral Science Podcast
Vast Voice USA
December 03, 2025

See publication

Tags: Behavioral Science, Business Strategy, Personal Branding

Ridge Radio UK - Exclusive Feature & Podcast Interview
Ridge Radio
October 20, 2025

See publication

Tags: Marketing

1 Speaking Engagement
Founders Club
Bristol Meetups
July 24, 2025

See publication

Tags: Business Strategy, Marketing

1 Video
The Invisible Trigger That Kills 99% of Brands
Youtube
July 27, 2025
Most brands don't fail because their product is weak. They fail because their psychology is.
This is a live teardown from The Lab. A deep dive into the invisible behavioural triggers behind brand trust, buyer conversion, and strategic positioning.
This is not theory. This is my strategic method, forged in the fire of the market.

See publication

Tags: Behavioral Science, Business Strategy, Marketing

1 Workshop
Fix My Brand
Fix My Brand
September 10, 2025

See publication

Tags: Business Strategy, Marketing

Thinkers360 Credentials

6 Badges

Blog

1 Article/Blog
Why Behavioural Science Is Replacing Traditional Marketing Strategy
Thinkers360
October 24, 2025

In an era where attention is the new currency, traditional marketing is no longer enough.
Behavioural science, the study of how people actually make decisions, is quietly becoming the new backbone of brand strategy.

Most brands still operate under the illusion that customers buy based on logic. In reality, 90% of decisions are emotional and subconscious. Understanding these hidden drivers isn’t just interesting, it’s essential for growth.

From framing and fluency effects to loss aversion and emotional anchoring, behavioural science gives leaders a language to explain what intuition could never quantify. It helps founders answer critical questions:

  • Why do people trust one brand over another?

  • Why does design fluency outperform advertising frequency?

  • And why do “rational” consumers keep making irrational choices?

When behavioural insights meet creative execution, something powerful happens, campaigns convert faster, brands feel human again, and customers sense coherence rather than manipulation.

At Accelerating Brands Lab, my work focuses on translating these scientific principles into practical frameworks for real-world environments. Whether it’s diagnosing a company’s decision architecture or redesigning messaging around emotional triggers, the goal is the same: turning behavioural clarity into business clarity.

Marketing’s future won’t belong to those who shout the loudest — it will belong to those who understand how people really think.

See blog

Tags: AI, Behavioral Science, Business Strategy

Opportunities

2 Business Advisorys
Behavioural Brand Diagnostics & Strategy Design

Location: London    Fees: 1800

Service Type: Service Offered

A proprietary behavioural audit that identifies hidden biases and blind spots affecting your brand’s growth.
Each diagnostic combines qualitative pattern analysis, decision design and brand psychology to reveal your brand’s true perception gap.

Deliverables:

Brand behaviour map
Emotional positioning report
Strategic blueprint with actionable fixes

Ideal for: early-stage or scaling brands seeking scientific clarity.
Fee range: £1,800–£3,000 per diagnostic (4–6 week project)

Respond to this opportunity

Behavioural Strategy Advisory for Founders & Brand Leaders

Location: London    Fees: 350

Service Type: Service Offered

I provide strategic advisory sessions for founders, investors and creative leaders who need behavioural clarity to scale their brand or product.
Using scientific frameworks from Accelerating Brands Lab, I translate behavioural insights into strategic actions that improve positioning, messaging and conversion.

Focus areas:

Brand diagnostics & market positioning
Consumer decision architecture
Messaging precision & behavioural growth loops

Format: 1:1 advisory or board consultation (remote or hybrid)
Availability: Limited to 2 clients per quarter
Fee range: £350–£700 per session (o) £1,500–£2,000 per project (3–4 weeks)

Respond to this opportunity

1 Keynote
Keynote Speaker on Behavioural Science & Brand Innovation

Location: London    Fees: 800

Service Type: Service Offered

Dynamic, research-based keynotes that bridge behavioural science and brand strategy.
I speak on how cognitive biases, sensory cues and emotional design shape consumer decisions and business growth.

Signature talks:

The Invisible Triggers Behind Every Brand Decision
How Behavioural Science Fixes Underperforming Marketing
Emotional Forecasting: The Next Frontier in Brand Growth

Ideal for: conferences, founder events, business schools & creative industries.
Fee range: £800–£1,200 (UK & EU), flexible for academic or nonprofit events.

Respond to this opportunity

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